Women's Tabloid Magazine Issue 3 | May 2025

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Team’s Note

As we have breezed through the first quarter of 2025, this year has seen many noteworthy achievements by women personalities across industries in the span of just four months! Celebrities are going to space while Sunita Williams returns from space after an unexpected extension of her journey. The world concluded another celebration of International Women’s Day with a new vision and promises of hope for future generations.

This issue provides a deep insight into ‘True Corporation’ by Miss Sarinra Wongsuppaluk, Group Chief Human Resources Officer, who speaks not only about the merger of two telecom giants but also the integration of distinct workplace cultures, leadership alignment and building an agile, innovation-driven organisation focused on sustainable talent development and digital transformation. We also take you through the professional insights from Panchali Mahendra, President of Atelier House Hospitality, on the F&B industry, and Dr. Kieva Chris-Amusan, founder of Fertitude, who has addressed an important health issue faced by women during their journey in pregnancy.

Additionally, Ms. Natalee Johnston, Royal Australian Navy’s first female pilot, shares her views on risk management in the aviation industry. These stories act as live examples of what women can achieve not only in positions of authority and responsibility, but how they can start from ground zero and reach the skies.

Throughout the magazine, readers can find facts, research, cases and examples of courage, resilience, innovation and expertise. A woman can not just be a home-maker, she can be a toy-maker, the intelligence behind artificial intelligence or a leader of leaders across corporations and countries. We at Women’s Tabloid leave no stones unturned to bring these inspirational women into the limelight.

With gratitude,

The Women’s Tabloid Editorial Team

Director

Anisha Divakaran

Editorial

Naina Patel, Krishnendu Parameswaran, Swaroop Alwar, Seethu Subhash

Design & Layout

Alex Jerry

Business Analysts

Vishal Matthews, Jacob George, Sam Walker, Renny Fernandez

Research Analysts

Dia Fernandes, Kavitha, Lavanya Preethi

Business Development Manager

Daniel D’costa, Abhishek Muralidharan, Richard Miles

Media Sales

Ashvin Fernandes

Accounts Manager

Eleanor Clarke

Registered Office 69 Vallance Road, London, E1 5BS

Editorial Enquiries: editorial@womenstabloid.com

Associate Office

Scrinta Solutions Pvt. Ltd.

Oxford Towers, Old Airport Road Bengaluru - India

#LATEST NEWS

CEO SPOTLIGHT

UAE DIRHAM GETS A GLOBAL MAKEOVER THE NEW ORAL UTI ANTIBIOTIC IN DECADES GETS FDA APPROVAL

The UAE Central Bank has unveiled a new symbol for the Dirham, inspired by the English letter “D” and featuring two horizontal lines to signify financial stability and national pride. This move strengthens the UAE’s position as a global financial hub and promotes the Dirham internationally. The Digital Dirham, set to launch in late 2025, will incorporate blockchain technology to enhance efficiency, security, and inclusivity. Supported by licensed institutions, it will feature advanced innovations like tokenisation and smart contracts, alongside a secure digital wallet platform for seamless transactions, reflecting the UAE’s leadership in digital financial transformation.

The FDA has approved Blujepa, the first new class of antibiotics for urinary tract infections (UTIs) in nearly 30 years. Developed by GSK, Blujepa targets uncomplicated UTIs in women and girls aged 12 and older. It works by inhibiting bacterial replication using a novel mechanism, addressing growing antimicrobial resistance concerns. Clinical trials showed Blujepa effectively treated 50-58% of infections, outperforming nitrofurantoin. This approval offers hope for millions of women who experience recurrent UTIs, which can lead to severe complications if untreated. Blujepa is expected to be available in late 2025.

Alex Keith leads Procter & Gamble’s global Beauty business: the world’s 4th largest beauty company, with a $15 billion portfolio of products in daily-use categories where performance drives brand choice. This includes Pantene, Head & Shoulders, Olay, as well as iconic beauty brands Old Spice, Safeguard, Secret and SK-II.

Ms. Huang is currently a Director and the President and CEO of FDC. Prior to joining FDC, she was the President of BPI Capital Corporation. Ms. Huang brings more than thirty years of experience in Philippine corporate, financial and government institutions.

Joey Wat has been the Chief Executive Officer of Yum China since 2018. She is a prominent figure in the global business landscape, recognized for her leadership and innovation in the fast-food industry. She also spent seven years in management consulting with firms like McKinsey & Company.

R. ALEXANDRA (ALEX) KEITH CEO, BEAUTY EXECUTIVE SPONSOR, CORPORATE SUSTAINABILITY OF P&G

RHODA A. HUANG DEVELOPMENT PRESIDENT AND CEO OF FILINVEST DEVELOPMENT CORPORATION

JOEY WAT CEO OF YUM CHINA

better financial performance.

Women Leading the Charge in Life Sciences

While women in life sciences may still face challenges in reaching top leadership positions, there are a number of remarkable female scientists and executives who have made significant strides in their fields.

One of these trailblazers is Cynthia Kenyon, a biochemist who has changed our understanding of ageing. Her research on a hormone-signalling pathway that reduces insulin production and promotes cell repair could revolutionise how we approach age-related diseases. Kenyon is now working with Google’s Calico Life Sciences to extend human lifespan by 100 years, using advanced technologies to slow ageing and combat age-related diseases.

Another key figure in the field of life sciences is Jennifer

BREAKING PILLS AND BARRIERS:

WOMEN LEADING THE CHARGE IN PHARMA INNOVATION

Doudna, who, alongside Emmanuelle Charpentier, co-discovered the CRISPR-Cas9 gene-editing tool. This technology has the potential to revolutionise medicine by allowing scientists to remove or add genetic material to cure previously untreatable diseases. In 2020, Doudna and Charpentier were awarded the Nobel Prize in Chemistry for their work, becoming two of only a handful of women to win this prestigious award.

Women Pioneering New Technologies

Women like Nina Tandon, co-founder and CEO of EpiBone, are also pushing boundaries with their innovative solutions. Tandon’s company grows living human bones for skeletal reconstruction, offering patients a personalised, safer, and more effective alternative to traditional bone grafts. This technology has the potential to transform the treatment of bone injuries and pave the way for future advances in personalised medicine.

In the field of neurodegenerative diseases, Virginia Man-Yee Lee has made significant contributions to understanding Alzheimer’s disease. Her discovery of the TDP-43 protein, which plays a role in various neurodegenerative disorders, has opened new avenues for research. Lee’s work has earned her numerous accolades, including a Breakthrough Prize in Life Sciences and recognition as one of the world’s top scientists.

Rising Stars and Established Leaders

In the world of biotech, Alice Zhang is proving that inexperience doesn’t hold women back. As the CEO of Verge Genomics, she has raised more than $134 million in venture capital for her AI-driven drug discovery company. At just under 35, Zhang has become one of the few women to lead a biotech firm at such a young age, and she’s leading the charge to develop treatments for diseases like ALS.

Women like Dame Emma Walmsley, CEO of GSK, and Dr. Reshma Kewalramani, CEO of Vertex Pharmaceuticals, are also making their mark on the pharmaceutical industry. Walmsley, who has been hailed as one of the most powerful women in pharma, has overseen the company’s transformation, including the demerger of its consumer health division. Meanwhile, Kewalramani’s leadership at Vertex has been instrumental in developing life-changing cystic fibrosis treatments and advancing gene-editing therapies for sickle cell disease.

The Future of Pharma and Life Sciences

Other influential women include Angela Hwang, former President of Pfizer’s Biopharmaceuticals Group, and Belén Garijo, CEO of Merck. Hwang has played a pivotal role in Pfizer’s response to the COVID-19 pandemic, and she

is committed to creating a level playing field for women in leadership through programs like “Women Inspiring Women.” Garijo, meanwhile, has transformed Merck’s healthcare division into a major player in oncology and immunology, with a clear vision for the future of the company.

The success stories of these women demonstrate the immense value that female leadership brings to the life sciences and pharmaceutical industries. Yet, despite these remarkable achievements, there is still much work to be done to ensure gender equality in corporate leadership. By continuing to champion diversity, we can unlock even greater innovation, economic success, and better outcomes for patients worldwide.

In conclusion, increasing the representation of women in leadership positions across the pharmaceutical and life sciences sectors isn’t just the right thing to do—it’s good for business. As more women break barriers and push the boundaries of science, the future looks bright for both the industry and society at large. ■

editorial@womenstabloid.com

FERTITUDE, ROUND THE CLOCK REPRODUCTIVE HEALTH SUPPORT

IN CONVERSATION WITH DR. KIEVA CHRIS-AMUSAN

“Starting Fertitude wasn’t just about building a business—it was about solving a problem that shouldn’t exist. Women clear answers about their bodies, easy access to doctors, and real support when they need it. That’s what we’re building.

The journey hasn’t been easy, but I’ve learned that you don’t build something this big alone. From the early believers who tested our ideas, to the doctors, advocates, and women who show up for this mission daily—this vision exists because we built it together.”

Fertitude is a digital platform that provides women with on-demand and stigma-free access to fertility and reproductive health products and services. It helps women monitor and manage their reproductive health in between doctor visits. One can also connect anonymously with other women in similar reproductive stages. Fertitude also provides a clear action plan when symptoms are noticed.

Looking ahead with Fertitude

With Fertitude, Dr. Kieva, a doctor turned entrepreneur, hopes to create a society in which no woman experiences loneliness or humiliation during her reproductive journey and can have comprehensive care whenever she needs it.

As International Women’s Month highlights female empowerment, we spoke to Dr. Kieva Chris-Amusan about medical innovation, entrepreneurial resilience, and how she isn’t just creating another health tech platform (Fertitude), but also coordinating a cultural shift in how women access and experience fertility care.

What inspired you and your co-founder, Grace, to start Fertitude, and how has your personal journey influenced its mission?

It started from a personal place for both of us. I’m a doctor,

but even with all my knowledge, I found myself struggling to make sense of some of my own health issues. Around me, friends were dealing with things like PCOS, fibroids, fertility challenges—and they didn’t know where to turn for help. Grace and I realized this wasn’t just a “me” or “my circle” problem. Women everywhere were looking for answers, and they were tired of being dismissed or left to figure things out on their own. Fertitude was our way of saying, “You’re not alone, and you deserve better.”

How does Fertitude differentiate itself from other reproductive health platforms or apps available in the market?

Most platforms focus on tracking periods or offering general advice. We go deeper. Fertitude combines personalized

AI support with affordable doctor consultations and a stigma-free space where women can get real answers. Plus, we’re building specifically for women in Africa and emerging markets—places often left out of the conversation..

Can you elaborate on the specific features of Fertitude that help women with conditions like PCOS, endometriosis, or fibroids?

We’ve designed Fertitude to be a one-stop support system. For women dealing with PCOS, fibroids, or endometriosis, we offer:

• AI-powered symptom checks that help women understand their bodies better.

• Affordable access to gynecologists for expert advice.

• Cycle tracking that’s built to flag irregularities, not just tell you when your period’s coming (this feature is currently in beta)

• Educational resources and guides, written by doctors, that simplify complex conditions

We want women to feel informed, empowered, and supported every step of the way.

What challenges did you face as a medical professional transitioning into an entrepreneur, especially in the femtech space?

I didn’t move straight from medicine into femtech. After medical school, I explored other areas—e-commerce, marketing, and building communities—which raised a lot of questions from people who expected me to follow the “traditional” path. I also had to deal with the personal weight of leaving behind years of medical training.

But in the end, none of it was wasted. Every experience has shaped me and prepared me for Fertitude. I’ve come full circle, and this feels like the work I’m meant to do.

One thing I’ve found is that medical training teaches you how to adapt, even under pressure. That’s been a huge advantage—whether it’s dealing with the fast pace of startup life or solving tough problems as we build Fertitude. It’s helped me stay focused, no matter the challenges.

How does Fertitude ensure that its users receive accurate and personalized medical advice while maintaining accessibility and affordability?

We combine AI technology with human expertise. Our AI helps women get instant, science-backed answers, but we also have real doctors available for consultations. This mix helps us stay affordable while still offering trusted, personalized care. To maintain affordability, we’re also exploring partnerships with organizations to subsidize costs for women who can’t afford to pay.

What role does community support play in Fertitude’s platform, and how do you foster a safe space for women to connect and share their experiences?

Community is everything. We’ve built private forums where women can ask questions, share experiences, and support one another—without fear of judgment. Our

team actively moderates the space to keep it respectful and supportive.

We also run campaigns and events that encourage women to open up and share their stories. When one woman speaks, it gives others the courage to do the same.

Given the emotional toll of reproductive health issues, how does Fertitude integrate mental health support into its services?

We recognize that reproductive health isn’t just physical—it’s emotional too. Fertitude offers mental health resources, including access to counselors, and guided wellness content focused on stress management, self-care, and mindfulness. We also make sure that our community spaces are safe and empathetic, because sometimes just

A NEW ERA OF WOMEN-LED INNOVATION IN SOUTHEAST ASIA

Southeast Asia, with its dynamic economies and diverse cultures, is rapidly becoming a global hub for investment and innovation. The region’s growing middle class and population of over 600 million people have attracted the attention of investors and entrepreneurs worldwide. What stands out, is the remarkable rise of women entrepreneurs who are not only navigating traditional obstacles but also reshaping the economic landscape. According to DealStreetAsia, startups in Southeast Asia with at least one female founder raised $1.41 billion in equity funding in 2023, accounting for 18.3% of total private capital secured that year. These trailblazers are pushing boundaries, sparking innovation, and driving

Southeast Asia towards a more inclusive and prosperous future.

In 2022, Kindred, a femtech startup founded by a group of passionate women, launched the Philippines’ first-ever hybrid women’s health clinic. Initially established as a virtual clinic during the pandemic, it has swiftly expanded into a physical space, providing consultations with highly trained and experienced professionals across various fields, including gynaecology, urology, dermatology, psychiatry, psychology, and nutrition. Committed to delivering high-quality, holistic care, Kindred’s rapid growth underscores the influence of women entrepreneurs in Southeast

Asia, who are not only overcoming obstacles but also driving innovation that transforms the healthcare industry and beyond. The success of Kindred stands as a testament to how women-led businesses are addressing unmet needs, creating meaningful change, and reshaping the business landscape.

This article explores the transformative role of women entrepreneurs in the region, the challenges they face, and the critical importance of empowering them to fuel both social and economic progress.

Factors behind growing role of women entrepreneurs in Southeast Asia

Women are increasingly taking charge in Southeast Asia’s business world. Women-owned businesses, particularly microenterprises, make up a significant part of the economy in countries like Indonesia, Vietnam, Thailand, Malaysia, and the Philippines. While women own a substantial share of microbusinesses in the region, they face unique challenges compared to their male counterparts. In many parts of Southeast Asia, starting a business is often a necessity for women due to limited job opportunities. On the other hand, in more developed countries like Malaysia and Indonesia, women are increasingly pursuing entrepreneurship as a way to capitalise on business opportunities. This distinction is important because women who start businesses to take advantage of market opportunities tend to see higher financial returns and experience business growth.

Women are not just starting businesses out of necessity; they are creating valuable market solutions, especially in sectors like technology, retail, and services. As Southeast Asia’s digital economy expands, women entrepreneurs are playing a vital role in its development. However, challenges around financing, networking, and growth opportunities persist across multiple industries.

Challenges for women entrepreneurs in Southeast Asia

Women entrepreneurs in Southeast Asia face multiple challenges rooted in societal, cultural, and economic norms. In many countries, traditional gender roles dictate that women should focus on household and caregiving duties. As a result, women often struggle to balance these responsibilities with running a business, which is known as the

“motherhood penalty.” This societal expectation makes it harder for women to progress in their careers or scale their businesses, limiting opportunities for growth and expansion.

Another major barrier for women entrepreneurs is access to capital. The gender gap in access to finance is one of the biggest challenges faced by women in business. Many women lack the essential networks and connections that are critical for securing investments and loans, which means their businesses often remain small and struggle to compete with the growing market. This lack of financial resources limits their ability to hire more employees, scale

development means their businesses often perform better during times of economic uncertainty. Their ability to innovate and adapt makes them a critical part of Southeast Asia’s economic growth.

A few women-owned businesses in Southeast Asia

Several companies in Southeast Asia are led by inspiring female entrepreneurs who are making a significant impact. Here are some notable examples:

Geniebook

Geniebook, cofounded by Neo Zhizhong and Alicia Cheong in 2017, is a digital learning platform that supports students across Southeast Asia. The company’s founder believes that leadership is about empowering the team to shine, recognising the achievements of each individual, and promoting a collaborative environment where everyone can excel. By prioritising teamwork and collective success, Geniebook has grown as a powerful educational tool in the region.

Studio CKP

CKP Studio, founded in Phuket in 2016 by architect and designer Ckori Pena, is a boutique architectural firm specializing in sustainable design. With a diverse international team, the studio integrates eco-friendly materials and innovative processes to create inspiring spaces. Pena, with 15+ years of experience, advocates green technology and excels in residential, commercial, and master planning projects.

BilaBila Mart

Founded in 2020 by Malaysian entrepreneur Lee Hui Jing, BilaBila Mart has grown into one of the country’s fastest-rising convenience grocer chains, with over 48 outlets to date. More than just a store, it bridges the gap between convenience and grocery retail, championing local, homegrown brands by giving small businesses free shelf space in a competitive market.

Pili Ani

Pili Ani, founded by Rosalina Tan and her daughter Mary Jane, emerged from a desire to support Filipino farmers. Initially buying Pili Oil to help farmers, Rosalina discovered its skincare potential. In 2012, they invested in clinical tests, leading to the brand’s launch in 2016. Pili Ani combines two precious oils from the Pili Tree, promoting

sustainable farming practices and providing fair wages to local communities.

Asia Dragon Capital Joint Stock Company (ADC)

Ms. Hoa Thi Viet Nguyen started Asia Dragon Capital Joint Stock Company in 2006 after seeing an opportunity in the rope and twine industry. Based in Vietnam, the company now supplies high-quality polymer products to markets around the world, including the US, Europe, and Australia.

PT Nippon Indosari Corpindo Tbk

In 1995, Mrs. Wendy Yap co-founded PT Nippon Indosari Corpindo Tbk, introducing mass-produced Japanese-style bread to Indonesia. Under her leadership, the company expanded its product range and became the first bread company to list on the Indonesia Stock Exchange in 2010. Today, PT Nippon Indosari operates 14 strategically located factories nationwide, with a distribution network exceeding 88,000 sales points, solidifying its position as a leader in Indonesia’s food industry.

The rise of women entrepreneurs in Southeast Asia is a powerful driver of economic growth and innovation. By investing in women entrepreneurs and supporting gender inclusivity, governments and businesses can unlock tremendous economic potential for the region. Empowering women leads to stronger, more equitable societies, where women can contribute their talents to every area of life— business, politics, arts, and beyond.

As the region continues to support women entrepreneurs, Southeast Asia will witness a new wave of growth, innovation, and prosperity. With the right support, women will continue to play a central role in driving the region’s future success. ■

“

We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded.

- Sheryl Sandberg

editorial@womenstabloid.com

SARINRA’S PERSPECTIVE ON THRIVING TO SUCCESS WITH TRUST AND OPPORTUNITIES

It has entered the 3rd anniversary of the largest amalgamation in the telecom history in Southeast Asia by combined enterprise value - the merger between two giants True and dtac to become True - with gross synergies amounting to 250 billion baht. Its peak share price nearly doubled from 8.5 to 13 baht per share while its financial performance had grown positively for 8 consecutive quarters of EBITDA.

What lies behind these incredible successes: People.

Women’s Tabloid sat down with Sarinra Wongsuppaluk, Chief Human Resources Officer at True Corporation, chatting with her over the opportunities and challenges along the integration journey from people management aspects, the way to building a strong organizational culture from the differences, her professional growth and leadership style.

Telco-Tech Ambition

The horizontal merger between the 2nd and 3rd largest telecom operators - True and dtac - was completed in March 2023, which later became the No. 1 telcos operator by subscriptions - 55 million out of 93 million nationwide. Whereas the company’s size doubled with 18,400 staff members.

Thanks to the consolidation, the merged firm is in a stronger position with full support from shareholders - CP Group and Telenor - allowing them to leverage significant improvements in asset productivity as well as global expertise. Beyond business interests, the move plays a part in Thailand’s ‘new milestone’ on the impressive digital journey with the ambitious goal of creating the region’s leading ‘telco-tech company’, empowering people and businesses with connected solutions that advance society sustainably.

After the deal was sealed, the focus shifted to operations, integrating cultures and systems into one. Post-merger integration is often viewed as the most difficult aspect of an M&A transaction. If it fails, several significant benefits for the participating companies on synergies, diversification and growth will fundamentally collapse. In addition, combining two organizations with different corporate cultures, management styles and systems could also lead to disruptions, conflicts, employee dissatisfaction, which can jeopardize the success of the integration process.

Every success starts with people. And change will happen with those who owned the right mindset

One Team, One Future

Building a unified organizational culture, at the same time, became first and foremost priority for the integration journey due to a big gap in cultural alignment between former True and dtac employees. True was a leading player with a portfolio of connectivity services, covering mobile and fixed broadband and pay TV services called triple play. Its working style could be described through the ambitious mindset, which was all about No. 1 position. While dtac was a leading mobile operator with a mix of working culture between Thai and Nordic, prioritizing efficiency and productivity was at the heart of operations.

“Success is not just about structure; it’s about synergy. When every individual sees their role in the bigger picture, performance transforms from an obligation to an inspiration. Together, we move forward as One Team, One Future,” Sarinra shared her thinking principle about the integration.

In the initial phase of post-merger, cultural difference was noticed as a huge challenge for the entire company, including Sarinra from day 1. Employee involvement via the continued operations must be ensured, while improved efficiency was prioritized. As CHRO at True Corporation, Sarinra acts as a ‘key figure’, responsible for shaping a workforce that makes ‘work’.

“With such huge differences, it’s probably impossible to make a smooth merger. However, I strongly believe that we can make it if we start the right path - building trust. The trust that we will bring strength from each other to make a stronger True,” Sarinra reiterated

4C: Northstar at True

At True Corporation, we set out 4C as the organizational culture, which includes Compassion, Credibility, Co-creation and Courage. It is the firm’s Northstar to achieve its ‘TelcoTech Company’ ambition.

“Culture is about tone at the top. In other words, culture could be formed, fed and nurtured properly to reach a certain goal that must be begun with organization’s leaders, from board of directors, C-level and senior executives”, she added.

Great management involves a delicate balancing act. Beyond tone at the top, bottom-up approach is vital to change creation

2. Performance-driven organization

Performance-oriented organizations have high-performing teams, who are motivated to contribute towards the shared goals. The high performers are generally reliable and efficient, proactive and initiative-taking, possessing a growth mindset at heart. With the firm belief in our people’s potential, Learnathon, a 45-hour mandatory upskilling program, was provided to all employees, promoting life-long learning culture.

Fueled by telco-tech ambition, Hackathon - an event where people engage in rapid and collaborative engineering over 24 hours - was organized. As a result, over 170 innovative ideas were generated in 2024 alone. This reflects its people’s strong passion for continuous self-improvement via the co-creation platform provided.

3. Being customer-centric

When asked what areas Sarinra wants to improve the most, she pointed out to ‘customer centricity’. Business success will be hindered if corporate culture is not solidified and made tangible through products and services. Previously, True staff led by the CEO walked the ground to have a close-up look at the market through an activity called ‘customer delight day’. It is a great opportunity for frontline staff to give feedback to the decision maker directly, promoting courage culture at the same time.

“During the first few years of the integration journey, we put focus on building cultures that unite our people as one. Today, we strive for something more lasting, passing on the 4C culture to our customers in every way possible.” Sarinra emphasized.

Within just six months of kicking off One Team, One Future mission, changes - cultural, mindset and behaviour - had shown evidently via overall performances. True Corp today became more agile with increased adaptability and resilience. Our people possess a strong passion and a fighting spirit to empower customers via innovation and digital solutions. Looking back at the past adventurous journey, trust is a cornerstone of success. Trust is a currency of relationships. The problem is: How to assess the level of trust that is built? When does it happen? And how to maintain a lasting trust?

Under the trust equation framework by Charles Green, an individual’s trustworthiness is equal to their credibility,

reliability and intimacy, all divided by their level of self-orientation. Individuals can develop their trustworthiness by addressing these underlying trust factors.

Trust is also an important component of organizational cultures. Where trust is higher, people tend to have more unity, walking onto the same path of success

Data-Driven Organization

To achieve the company’s telco-tech ambitions, ‘data’ lies at the heart of transformation. And that is how people policies were initiated, and its decisions were made, while data analytics were used as a tool, turning data into insights. To understand employee’s needs in the time of organizational and technological transitions, employee segmentation framework – demographics, psychographics and behavior - is deployed to design people benefits, looking for hidden strength, blind spot and their personal values. These datasets help evaluate current situations, uncover patterns, analyze trends and leverage insights for forecasting future trends.

Employee demographics is one of the core compositions to be considered, ranging from gender mix, age group, years of service group, generations, location, etc. This allowed these people practitioners to analyze, understand and foresee employees’ needs – both professional and personal lives. Following the amalgamation, overall age range of our employees is significantly younger than before, and majority of our employees shift from Gen X to more Gen Y in the 30s. The change in age structure has a deep implication on employee’s values, lifestyle and demands. To better design

Career Path in Generative AI Era

Apart from frameworks and tools, line managers play a crucial role as an ‘enabler’ to empower every single employee through constructive discussion and feedback giving. Human interaction with empathy is vital to the learning process under people development programmes.

To address young generation employees in particular, selfworth creation must be prioritized. They want to be seen as valuable. They wish their voices to be heard. And they possess a strong desire to reach the top of the corporate ladder in a quick response. However, their ‘professional growth’ has a broader definition beyond responsibilities, but also includes knowledge, experience and skills, which they highly expect from employers.

Thus, True provided a career growth platform for those with high ambitions under True Next Gen programme, a fast-track program provided through action learnings together with real world experience. The 18-month Future Leader Program offers first jobbers an opportunity to gain invaluable business insights through 3 job rotations across different roles and functions. Last year, True Next Gen 2024 received a total number of over 3,000 applications, while the program was capped at 50, reflecting an attractive career development program among new generations.

Reverse mentoring is another example related to junior

employees, giving them opportunities to suggest senior leaders.

“As a mentee under a reverse mentoring program, it helped broaden my horizons into the world of young gens, getting to know them more on personality, traits, thoughts and values.” Sarinra stated, adding that these youngsters resonate the state of being tech savvy. They can be a tech talent without the needs of holding tech certificates. Their ability to learn is exponential. They know what to do, what to learn and how to shortcut the conventions. Their ability cultivated from digital nativity is in dire need for the telco-tech firm, fulfilling the transformative path led by experienced leaders presently.”

Amidst the focus on corporate’s priorities on efficiency and productivity, generative AI had come at the right timing, creating both a welcoming and fearful atmosphere. However, Sarinra expressed her view on the reshaped labour market landscape, saying that ‘job reinvention’ consequences are likely to be seen in the near future. In 2025, True aims to develop 5,000 employees in AI skills through upskilling and reskilling programs, building on the digital skill development initiative successfully rolled out across the organization in 2024. Likewise, HR practitioners must be able to understand AI principles and additional skills for the workforce.

She insisted that humans will remain a key role in mostly overseeing and analysing tasks. Holistically, critical thinking

is vital to people in the AI era, resulting in better decision making. AI still lacks some sort of abilities, such as gut-based decision making and human-touch services, which tremendously require human emotional intelligence rather than AI.

Grow Digital Talents Inclusively

Women’s Tabloid asked about the future challenges in Thailand’s labour market, which possibly face a brain drain emigration?

“At True, we won’t take only the cream of the crop and leave the rest behind. Instead, we help them grow their hidden strength to become what they want. Our key principle in organizational management is all about ‘opportunities’, Sarinra gave her answers with firm belief.

Like digital transformation, opportunities are provided through a structured learning path. Around 6,000 employees have completed the digital foundation program. The mandatory upskilling program is aimed to make sure everyone at True has a solid foundation in digital and AI literacy. This goes beyond just internal career growth but also a future-proof workforce that is adaptable, innovative, and well-equipped for the evolving job market. The year 2025 will be intensified with advanced knowledge under the digital talent program and digital expert subsequently.

With this approach, no one will be left behind on this transformative journey as long as opportunities and time are provided. The move is also a part of social development to the nation as a whole. In parallel, intensive training programs like action learnings and hackathon will be deployed in order to address go-to-market speed challenges, resulting in a better ability to stay ahead of competitors and take a leading position in the market.

Growth mindset is what every individual employee at True possesses and embraces. This reflects the ability to thrive and strive toward changes and headwinds. Most importantly, we will keep them inspiring - a true source of dream and innovation creation “

Trust and Well-being

The recent occurrence of the Bangkok quake is an unprecedented crisis. To proactively tackle all forms of emergencies, True has a set of rules and protocols to tame the incidents and minimize the consequences under ‘zero loss time accident’ policy, reflecting the company’s concerns over employee rights with empathy. Everyone must stay true to safety.

“During the crisis, situation control is key to crisis management. Right after we felt the shaking, leaving us standing unstably. A single command method documented on health, safety and people security (HSS) handbook was deployed promptly after noticing it was an earthquake as to ensure our people’s safety,” said Sarinra.

In the aftermath of the earthquake, employee support is critically important as they may experience emotional stress, physical exhaustion and ongoing recovery challenges. In response, True has announced a number of relief packages to those affected ones and their family members too. This ranges from accommodation allowance, emergency leaves, livelihood support, repairs and maintenance subsidy of damaged premises and vehicles as well as mental health consultation free of charge.

“Our people’s safety - physically and mentally - is our top priority. Providing support in this difficult time fundamentally is what we should do, not just organization-employee relationship, but human beings,” she stressed.

Employee wellbeing was actually put in place from the very 1st day, from facility design to policymaking. A significant proportion of headquarters’ spaces are dedicated to employee’s facilities, such as a whole floor of fully-equipped gym, rooms for physical therapy and massage, nap room, prayer room and reverse osmosis purified water dispenser. Because True deeply cares about their health and well-being, every detail must not be taken for granted. It can be said that True is an ergonomic office design whether chair or desk, making the workspace more convenient, comfortable and inclusive for a diverse workforce.

When it comes to policies, diversity, equity and inclusion (DE&I) are its guiding values. Recognizing that diversity fuels innovation, True has implemented a set of inclusive policies, including marriage leave, that apply to all employees regardless of gender or sexual orientation In 2024, True Corp was granted HR Asia’s most caring company awards.

Createch Living Space for employee well-being

Transformative Leader

Conventionally, HR was once viewed as a back-office operation, limited to providing support to the organization by dealing with contracts, benefits, leaves and recruitment. By contrast, the visionary business mogul Mr. Suphachai Chearavanont, currently Chief Executive Officer of Charoen Pokphand Group (C.P. Group) and Chairman of True Corporation, viewed that HR is at the forefront of change management. Paving the way toward digital transformation, CHRO must be the right candidate. Finally, Sarinra was named as the newly-appointed CHRO at True since 2012.

To achieve a high-performance organization goal, the leader in people management must first possess the trait. Without background in HR, Sarinra brought a fresh prospect of ‘outside-in’ method - taking a diverse experience in sales and marketing in a multinational company, Unilever, to apply with workforce related issues. Her background differences

highlighted her unique strength, leading the merged company with trust.

“HR must move from a back-office function to a strategic partner of employees.” she explained

Sarinra likes to make a breakthrough, always challenging the status quo. Whether it’s right or wrong, failed or happy, the lesson learned must be taken into account and revisited to avoid mistake duplication.

“I view that any work I was assigned is the trust people put on me. Therefore, I’ve a strong commitment to do my best, putting all the effort I have into it with full understanding on a certain matter. Thus, a greater impact will be created,” she added.

Over several decades of devotion in self growth, her existence

Climbing wall

Reverse osmosis water dispenser

Fresh organic garden

Spacious 1,550 sqm indoor-office gym

today was no longer for herself, but to help others to succeed and grow through a personal or professional life. In her spare time, Sarinra devotes her precious time, giving mentorship, rich experience in mindfulness science and advice to young generations and the underprivileged too.

“To become one of the successful female leaders along with male executives today, opportunities I received - education, career and growth - play a major part of my success although I was raised by a single mother since I was a toddler. She (her mom) was a source of inspiration that pushed me to become me today. Likewise my current role in people management on a large scale, it happened thanks to the opportunities given to me by Mr. Suphachai Chearavanont, Chief Executive Officer

of Charoen Pokphand Group (C.P. Group) and Chairman of True Corporation, and the trust he put in me.” she highlighted. ■

“

To define her leadership style thoroughly to be exact, she is not just a transformative leader, but also the opportunity giver at the same time.

SKY’S THE LIMIT FOR WOMEN IN AEROSPACE: BRIDGING THE GENDER GAP

The frontier of space exploration and aviation is undergoing a transformation. Historically, the aerospace industry has been a male-dominated field, but change is now underway. More women are entering STEM (Science, Technology, Engineering, and Mathematics) careers, particularly in aerospace. However, gender imbalance remains a significant issue, with women still making up a small percentage of the industry. According to Forbes, women represent only 28% of the STEM workforce in the U.S., and aerospace remains one of the least diverse sectors.

Despite these challenges, progress is being made. The industry is increasingly recognising the value of women’s contributions and taking steps to create an inclusive

environment. However, obstacles remain. Women in aerospace often face slower career advancement, limited opportunities in leadership roles, and workplace biases that hinder their progress.

Gender imbalance: A barrier to career progression

A recent survey revealed disparities in career progression within aerospace. One-third of women reported that it took them longer to reach leadership positions compared to their male peers, while more than 90% of men progressed at the same rate or faster. These challenges can be traced to unconscious biases, restricted career advancement opportunities, and the struggle to balance work and personal life.

Outdated stereotypes continue to influence perceptions of women’s roles in aviation. Many still believe that men are naturally more suited for technical or leadership positions, while women are often relegated to supporting roles. This bias extends beyond piloting to various critical functions in aviation. To address this, it is essential to not only provide equal opportunities but also promote female role models who can inspire the next generation of women in aerospace.

One of the most inspiring examples of female empowerment in aviation is Captain Yasmeen Al Maimani, Saudi Arabia’s first female commercial pilot. She turned her childhood dream into reality, earning her pilot’s licence in the United States in 2013. However, despite her qualifications, she faced a long struggle for employment. After six years of persistence, in 2019, she became the first Saudi female commercial pilot to fly within the Kingdom, securing a position with Nesma Airlines. Her success symbolises

“

Aviation, this young modern giant, exemplifies the possible relationships of women with the creations of science.

- Amelia Earhart

the changing landscape of aviation and serves as an inspiration for aspiring female pilots.

The importance of mentorship and support

Retaining female talent in aerospace requires strong mentorship and support networks. Small actions—such as offering guidance, career advice, or simply inviting a junior colleague to lunch—can make a significant impact. These gestures accumulate over time, helping women build confidence and establish long-term careers.

The Ninety-Nines, an international organisation of women pilots, has been at the forefront of supporting female aviators. Established in 1929 by 99 pioneering women pilots, the organisation continues to promote the advancement of aviation through education, scholarships, and mutual support. Their mission is to inspire and empower women in all areas of aviation, ensuring they receive the opportunities and encouragement needed to thrive.

Tackling unconscious bias in Aerospace

One of the primary steps in addressing gender inequality in aerospace is tackling unconscious bias. Many organisations are now working to create awareness of biases that may have discouraged women from pursuing careers in the field. Diversity training programmes help educate employers on inclusive hiring practices and workplace policies that promote gender equality.

In addition to diversity training, mentorship initiatives connect aspiring female astronauts, engineers, and pilots with experienced professionals. These efforts help

advancing women’s careers, as they provide networking opportunities and dismantle barriers to leadership roles. Raising awareness about the diverse range of roles available in aerospace is also vital. By showcasing success stories and highlighting opportunities beyond traditional stereotypes, the industry can attract more women to STEM careers. Celebrating the achievements of female pioneers in aviation will help inspire future generations.

Ultimately, empowering women in aerospace is not just about achieving equality—it is about driving innovation. The aerospace industry can only reach its full potential when women are given the same opportunities, recognition, and support as their male counterparts. This inclusive approach not only encourages a more vibrant and dynamic work environment but also ensures that the industry benefits from a broader range of talents and insights, leading to groundbreaking discoveries and advancements.

While significant strides have been made, achieving true gender parity in aerospace requires ongoing efforts.

Mentorship and sponsorship programs remain crucial for advancing women’s careers, providing networking opportunities and dismantling barriers to leadership roles. Raising awareness about the diverse range of roles available in aerospace is vital. By showcasing success stories and highlighting opportunities beyond traditional stereotypes, the industry can attract more women to STEM careers. Celebrating female pioneers inspires future generations. Empowering women in aerospace isn’t just about equality—it drives innovation. A diverse workforce fosters fresh ideas, pushing space exploration forward. With inclusivity, the future of aerospace is limitless, offering unparalleled opportunities for growth and exploration. ■

editorial@womenstabloid.com

RISK MANAGEMENT AND ACCIDENT INVESTIGATION COMBINED MAKE LASTING CHANGE.

~ Natalee Johnston

Natalee Johnston grew up in regional Western Australia and is the Royal Australian Navy’s first female pilot. In her 24 years of military service, Natalee fulfilled roles as a qualified helicopter instructor, operations manager, leader and safety professional. In these roles she has gained knowledge and practical skills in understanding human behaviours, why we make errors, what influences our decisions and how organisational

culture impacts it all. She has over 15 years of experience in instructing and facilitating helicopter training, risk management, safety investigation techniques, human factors, non-technical skills and positive safety cultures.

Since leaving the military, Natalee has provided consultancy services specializing in Safety Management Systems, Human Factors and Safety incident investigation to Boeing

Defence Australia and TOLL Aviation. She has delivered decision-making, communication, and organisational culture workshops based on the principles of understanding human factors to a variety of organisations ranging from safety professionals, defence, and maritime industry to service and hospitality providers. Natalee is an international keynote speaker and has shared her safety expertise and career journey with a wide range of industries.

Natalee holds a Bachelor of Science degree in Physics, Post Graduate Certificate in Accident Investigation, a Diploma in Lead Auditing, Diploma of Security and Risk Management, Advance Diploma of Work Health and Safety and a Masters in Business.

Introduction

The aviation industry is an ecosystem of professions from aeronautical engineers, manufacturers, and maintainers, to baggage handlers, air traffic control, schedulers, flight attendants and pilots. They all have a crucial part to play in ensuring the safety of all who fly. Due to the combination of components, and the sometimes-unpredictable nature of the physical environment, it is a high-risk industry. In which one seemingly small error can result in catastrophic consequences but where also a single decision can avert catastrophe. This is no different from all industries, accident investigations and risk management methodologies can make positive changes to not only the safety of workers but also the bottom line.

Relationship between Risk Management and Accident Investigations

Investigations and risk management must both be present and effective to have a safe system. If investigations are superficial and focus on individual acts only, then the systemic influences and impacts will remain, and a similar incident will occur potentially with greater consequences. If risk management is poorly understood, it can result in a hazard not being identified or critical controls not being captured resulting in the risk being realised and an accident occurring.

Investigation – Determine Why

The first step involves discovering what occurred, followed by determining how it happened, this then often leads to identifying who executed the act and made the decisions. If an organisation concludes the investigation once the individual or team considered accountable has been identified, the climate that enabled the accident to occur will remain. Additionally, if the person or people deemed responsible are dismissed without any other changes, it is likely that a similar accident, potentially with worse outcomes, will happen again. It can also foster a negative culture where individuals refrain from admitting or reporting mistakes and errors out of fear of reprisal. A deeper understanding of the reasons behind the accident is necessary to cultivate a positive culture, enhance learning and safety throughout the system in which the accident took place.

Aviation industry Approach

In the aviation industry, accident investigations go beyond identifying who, they instead look to determine why and what influenced or impacted the individual (human factors), including what contributed to the conditions that led to the actions and decisions made. The industry aims to determine how work is done vs work as imagined.

Investigators examine the individual act in the context of preconditions, the role of supervision, and the organisation itself. Preconditions include health and well-being, the physical environment, training, knowledge and skills. Supervisory factors include micromanagement, the absence of supervision and everything in between. Organisational considerations are everything from resourcing to processes to the one that impacts them all: organisational culture.

When accidents occur, people want to understand what happened. An investigation is initiated, either internally within the organisation or by an industry body.

The role of Risk Management in investigations

To aid in identifying systemic failures, absences or successes; the investigator includes the review of the organisation’s (unit, team), risk management to assess if the hazard had been previously identified. If yes, had the associated risk been evaluated and what was the effectiveness of existing controls. Once the systemic factors are identified the investigator outlines their findings. These findings point to the climate that existed to create the environment that allowed the error or mistake to occur and the risk control to work or not. Investigators can also use the analysis of controls to aid in seeing what worked, and what enabled the error to be captured before catastrophic outcomes. This provides an opportunity to make lasting changes. The investigator then develops recommendations with the aim to prevent future reoccurrence and/or reduce future consequences. The effectiveness of the recommendations depends upon industry or organisation acceptance and the subsequent successful implementation.

To tap into the benefit from the findings and recommendations; an organisation should evaluate its identified hazards, risks and established controls to guide system improvements. Initially, the identified hazards should be reviewed to ensure reasonable assessment of the risk has been applied post the finding from the investigation. Next, the current controls should be reviewed to determine whether any need to be removed, amended or added to reduce the risk likelihood or the resulting consequence. Diagram based on Bowtie Risk Methodology (UK CAA, 2025)

Courtesy

of the Royal Australian Navy

HER TOY STORIES:

CHALLENGES AND INNOVATIONS

In 1943, Richard James, a naval engineer, was working on designing springs that could stabilize sensitive instruments on ships. One day, he accidentally knocked a tension spring off a shelf, and to his amazement, it “walked” down a stack of books, onto a table, and then onto the floor” in a fluid motion.

Richard immediately saw the potential for a toy, and with the help of his wife, Betty James, they developed a plan to market it. Betty came up with the name “Slinky”, inspired by the smooth, sleek movement of the spring.

At first, toy stores weren’t interested in carrying it, but a demonstration at Gimbels Department Store in Philadelphia changed everything. Within 90 minutes, they sold 400 Slinkys, and by the following year, it was a nationwide sensation. While Richard’s idea gave birth

to this toy, it was Betty’s vision and marketing sense that brought Slinky to households across the world.

Since then, over 300 million Slinkys have been sold worldwide, proving that sometimes, the best toys are not planned—they’re accidents of joy.

Toys have been companions to children since generations. As many genres of music exist, so do many varieties of toys continue to persist. Kitchen set, doctor set, make-up kit, supermarket, superheroes, the list of toys is endless. The world of toys owes its existence to many creative women. The famous ‘Barbie doll’ was introduced by Ruth Handler in 1959 at the American International Toy Fair in New York. Handler was inspired by the German Lilli Doll. The most sought after, the alphabet blocks were created by Adeline D.T. Whitney. When Eleanor Abbott, a retired school teacher was recovering from Polio in the hospital, she wanted to create a game that would help children forget the dull environment of the hospital. She came up with a board game named ‘Candy Land’, which

went on to become so famous that it was inducted into the National Toy Hall of Fame in 2005.

The toy industry today is comprised of many companies like Lego Group, Mattel, Spin Master, Tomy, Playmobil, Moose Toys etc. There are also a few women-led toy companies across the world, like Sootie Limetree, Okto, Crinkly Cloth books, GoldieBlox, Little Llama, etc. According to Zion Market Research, the global toy market is forecasted to grow from USD 305.81 billion in 2022 to around USD 391.62 billion by 2030 with a compound annual growth rate (CAGR) of roughly 3.14%.

From humble beginnings to a booming $300+ billion market, the toy industry has evolved rapidly — yet challenges remain, especially for women entrepreneurs.

Challenges Faced by Women in Toy Industry and Solutions

While many women have made great strides in the toy industry, their path to success has faced several obstacles.

• Gender Bias: When toys are focused towards particular genders, it can reinforce gender stereotypes. Some toys are marketed as “for boys” or “for girls”. Gender bias is also created when toys are associated with specific genders, such as action toys for boys and dolls for girls. Toys marketed toward boys often emphasize spatial or problem-solving skills, while those for girls tend to focus on nurturing and creativity, potentially limiting children’s exposure to diverse forms of play. When kids focus on one type of toy, they may miss out on other important aspects of human nature. According to a study by Geena Davis Institute in 2022, girls made up about 56% of actors in advertisements for best-selling toys in 2022. 75% percent of toys that were played competitively or violently were played with by boys.

• Funding challenges: Funding has been a universal issue for women, not just in the toys industry but universally. There are multiple factors like limited networks, lack of female role-models, risk perception, societal gender norms and insufficient data on women led businesses that have made it difficult for women to raise funds. Organizations like Women in Toys, and Licensing & Entertainment (WIT) are working tirelessly to support and empower women in all facets of the toy industry, providing networking opportunities, mentorship programs,

and advocacy initiatives aimed at promoting diversity and inclusion.

• Access to markets: This refers to the difficulty faced by toy manufacturers to sell their toys in larger markets or even internationally due to stiff competition from established brands, cheaper toys or high tariffs or lack of support. According to the New York Post, a 20% duty on goods made in China and a 25% tariff on Mexican and Canadian made products are directing demand toward a small group of toy manufacturers in the US. Some of the solutions to address the question of access include diversifying distribution channels, partnering with big companies and exploring localized production of toys. Phi Phi toys, an Argentina toy maker partnered with Kids Corp in 2024 to tap the wider market by establishing an emotional connection with their audience.

One of the ways to overcome these challenges in the toy industry is through innovation. With the evolution of time and technology, the industry has seen the emergence of toys which were unimaginable in the past. Let us look at some of the latest developments in the toy industry.

Latest Trends in Toy Industry

• AI Integrated Toys: With AI spreading its reach across industries, toys have not remained untouched. Hamleys stores are now displaying Miko Mini, a toy that ignites curiosity, builds skills and promises to develop empathy in kids. Unitree Go2 is another toy that provides a unique opportunity to explore coding, robotics, and artificial intelligence for teens. Roybi is another capable toy that can teach language skills to kids. It offers over 500 interactive lessons across 70 categories, including language learning in English, Spanish, French, and Chinese. The toy uses advanced AI to adapt to each child’s learning pace and interests, providing a customized educational experience. It also includes stories, songs, and games that encourage active participation.

• AR and VR Featured Toys: Augmented and Virtual realities have existed since the 1960s. Gradually they have proved to be foundations for innovation in the toy industry. Lego has adapted AR since 2018 to bring its classic building blocks to life, making them a pioneer in the field of augmented reality toys. The Lego AR Studio features a range of interactive activities. Players can explore a virtual world filled with their own creations and add on

to them with the help of the app. There are also challenges to complete, such as finding hidden pieces or solving puzzles. Nintendo released a new AR game called Mario Kart Live. Players could control a real-life kart equipped with a camera and a Nintendo Switch. A live image from the camera is displayed on the console, and AR enables the virtual racetrack and other objects come to life. With this toy, one can set up a custom race circuit for your family in the living room or host a kart event in the bedroom! The game features multiple courses, power-ups, and online multiplayer.

• Toys and Movies: Many toys today have origins in movies or vice versa. Boys want superhero toys like spiderman, batman, hulk, etc. while girls pine for Barbie dolls, Snow-white, Elsa, Moana and other female characters are their toy companions. Data analytics specialists at The NPD Group highlighted a correlation between Netflix’s “Barbie Dreamhouse Adventures” and sales of the Barbie Dreamhouse. As the new season of the show premiered on Netflix, viewer hours of Barbie titles shot up - almost doubling between February and June 2020. Sales of the Barbie Dreamhouse skyrocketed, too. It became one of the top 10 fastest-selling toys in the US soon after. The toy industry, in short, has been drawing inspiration from the movie industry.

• Sustainable Toys: As the world is more conscious about benefits of preservation and conservation, the toy industry is making efforts to make sustainable toys.

According to the World Economic Forum, 90% of the toys are still made from plastic. Mattel – maker of everything from the aforementioned Barbie to Fisher-Price and Hot Wheels – is aiming for 100% recycled or bio-based plastic materials in its products by 2030. Hasbro claims to be the first toy company in the US to start a toy recycling programme, saving 20 tonnes of plastic waste since launch, Hasbro says. Lego said that it has tested more than 600 different materials to find a suitable alternative for the oilbased plastic used in its famous bricks, and that currently 22% of its bricks are not made from fossil fuels. Sustained Fun launched World Sustainable Toy Day in 2022, an initiative to bring together toy companies, libraries, and retailers to promote sustainability. This event is held annually on the third Friday of November.

While toys end up being best companions for children of all ages, technology has made the toys more exciting, superior, informative and versatile. However, no toy can replace the value of human touch and provide the benefits of social connect. Parents need to be ever cautious about letting their child get exposed to certain toys without moderation. In the end, toys need to be just seen as instruments of learning but nothing beyond. As the toy industry evolves, let us ensure it remains inclusive, diverse and deeply human like the women who have shaped these toys. ■

editorial@womenstabloid.com

supply chains, particularly for fresh ingredients like lettuce and tomatoes. The company employs real-time tracking and optimised distribution networks to streamline operations and minimise delays.

Lack of traceability

The complexity of global supply chains makes it difficult to track food from farm to table. Poor traceability can lead to food safety risks and outbreaks of foodborne illnesses. Chipotle Mexican Grill suffered a series of E. coli outbreaks due to weaknesses in its supply chain transparency. The company has since integrated blockchain technology to enhance ingredient traceability and strengten food safety protocols.

Changing consumer preferences

Consumers are becoming increasingly aware of the health implications of their food choices. There is growing demand for organic, plant-based, and preservative-free products, while artificial sweeteners and additives are falling out of favour. Coca-Cola had to adapt to the decline in sugary drink consumption. The company expanded its portfolio to include low-sugar and zero-sugar beverages, as well as healthier alternatives like plant-based drinks.

Strict regulations and labelling standards

Food and drink businesses must comply with stringent food safety and labelling regulations imposed by bodies such as the US FDA and the European Food Safety Authority (EFSA). Adapting to changing laws can be costly and time-consuming. General Mills faced challenges with evolving labelling requirements, particularly around nonGMO and organic product transparency. To tackle this, the company introduced clearer labelling and expanded its range of organic products to align with both consumer demand and regulatory expectations.

Solutions for a resilient future

Improving supply chain management

Investing in technology, such as blockchain and AI-driven logistics, can enhance transparency and efficiency in food distribution. Diversifying suppliers and implementing contingency plans can also mitigate risks.

Investing in Research and Development (R&D)

Companies that prioritise R&D can stay ahead of consumer trends by innovating new products, from gluten-free snacks to sustainable protein sources. Emphasising plant-based

options and ethical sourcing can drive long-term growth.

Staying ahead of regulations

Businesses must work closely with regulatory experts to remain compliant with evolving food safety laws. Implementing robust compliance management systems ensures adherence to legal requirements while maintaining consumer trust.

The women leading innovation in the Food and Drink Industry

The food and drink industry witnessed a series of innovations from women. Here are some noteworthy women who thought out of the box.

Heidi Andermack: Co-founder of Chowgirls

A pioneer in sustainable catering, Heidi co-founded Chowgirls, one of Minnesota’s first eco-conscious catering companies. She also leads initiatives like Kitchen Coalition, which redistributes surplus food from closing restaurants to those in need.

Beth Burgy: President/COO at Broadhead

Beth has driven Broadhead’s expansion into data science and analytics, working with clients such as Firestone and Wilbur-Ellis to improve agricultural marketing strategies.

Jenny Doering: Managing Director of Animal Agriculture at Compeer Financial

Jenny leads Compeer’s animal agriculture division, overseeing financial services that support livestock producers. Her initiatives have modernised loan processes and introduced automation to aid farmers.

A future defined by innovation and sustainability

The food and drink industry is undergoing profound transformation, driven by evolving consumer expectations, regulatory changes, and the urgent need for sustainability. The women leading this industry are not only shaping its future but also ensuring that food and drink businesses remain resilient, responsible, and ready for the next wave of change. ■

editorial@womenstabloid.com

In every story of a woman’s success, there is often one defining quality that stands out above the rest: self-belief. Women who pursue their dreams with unwavering determination, regardless of the challenges, and who have complete faith in their abilities, have long been a source of inspiration for many. This very trait has been a constant in the career journey of Panchali Mahendra, Managing Director of the boutique culinary firm, Atelier House Hospitality.

A leading figure in the Middle Eastern hospitality scene, Panchali Mahendra oversees strategy and operations in the Gulf region as Managing Director of Atelier House Hospitality and the Altamarea Group. Her passion for food is matched by her understanding that dining is about more than just the meal—it’s an experience. From creating immersive concepts like 11 Woodfire to Mohalla, Mahendra has a proven track record of launching successful restaurants. We sat down with her to discuss what’s next for Atelier House Hospitality and the Altamarea Group, from Dubai to New York.

Atelier House Hospitality has been recognized for its

THE FORCE BEHIND THE FORK: PANCHALI MAHENDRA’S INSPIRING CULINARY JOURNEY

ability to merge innovation with tradition. How do you strike the right balance between the two in today’s competitive F&B market?

It’s about respecting the roots while reinventing the experience. Innovation isn’t about disrupting for the sake of change; it’s about enhancing what already works. Whether it’s through technique, presentation, or guest experience, the trick is to ensure that every concept retains authenticity while pushing the boundaries in hospitality.

With your extensive experience in restaurant consulting and concept development, what emerging dining trends do you foresee shaping the Middle East’s F&B industry in the next five years?

The trend is moving away from all-encompassing menus and towards hyper-focused, single-dish-driven concepts that are curated to perfection. Sustainability is no longer an afterthought—it’s a business necessity. And, of course, luxury is evolving; it’s no longer just about opulence but about access to the best—whether that’s ingredients, service, or experience. The Middle East is also embracing culinary storytelling.

The UAE has become a global hub for luxury and fine dining. How do you think the hospitality industry contributes to the country’s economic diversification, and what challenges do you face in maintaining the exclusivity of your restaurants in such a competitive market?

Dubai and the UAE have mastered the art of reinvention, and F&B plays a critical role in attracting investment, tourism, and global talent. The challenge lies in staying ahead—creating concepts that are not just relevant today but continue to resonate for years. Maintaining exclusivity in a market that’s constantly evolving requires an obsessive focus on detail, from sourcing the best ingredients to

THE RISE OF EXPERIENTIAL TRAVEL:

A NEW ERA IN HOSPITALITY

~ Lynn Mucciano, Founder of Renegade Hospitality Advisory Services, LLC

In my 25 plus years in hospitality, I’ve seen trends come and go—some with lasting impact, others fading quickly into obscurity. But the movement toward experiential travel isn’t a trend; it’s a shift. A recalibration of guest expectations, preferences, and values that is reshaping the very foundation of how we build, brand, and operate hospitality spaces.

From my earliest days helping concept and launch boutique hotels to my more recent work shaping lifestyle-driven destinations across the U.S. and Caribbean, one thing has remained constant: people are seeking more than just a bed for the night. They’re seeking meaning. And the rise of experiential travel reflects exactly that—travel that’s immersive, personal, and intentionally rooted in the culture, cuisine, and character of its surroundings.

From Transactional to Transformational

We used to design hotels around convenience: proximity to airports, city centers, or convention halls. Today, we design around emotion, connection, and around the story that we want our guests to take home with them.

Experiential travel has unlocked this new mindset. Travelers want to feel transformed by their time with us, not just accommodated. They want to drink mezcal on a rooftop bar in Tulum with a local DJ spinning at sunset. They want to forage ingredients with a chef in the Blue Ridge Mountains, then enjoy a tasting menu under the stars. They want to learn the story behind the vintage surfboards in the hotel lobby, or why the tiles in the courtyard were sourced from a specific region in Portugal.

This isn’t just about the “cool factor.” It’s about curation. Authenticity. Emotional resonance.

The Lifestyle Lens

My career has revolved around lifestyle hospitality—from launching rooftop bars in Miami Beach to reimagining legacy properties in New York and helping develop branded residences and resorts throughout the Caribbean. Lifestyle, for me, has always been about one thing: intention. Every detail—music, lighting, scent, art, service style—is orchestrated to evoke something specific in the guest.

ATHE BATTLE OF AI: DEEPSEEK VS. CHATGPT VS. GOOGLE GEMINI

rtificial Intelligence is no longer a futuristic concept—it is here, and it is transforming the way we work, create, and communicate. The global generative AI market is now worth $44.89 billion, and its influence is undeniable. 92% of Fortune 500 firms have adopted AI, and 95% of customer interactions are expected to involve AI by 2025.

Among the frontrunners in this revolution, DeepSeek, ChatGPT, and Google Gemini are shaping the landscape of conversational AI. Each brings unique strengths— DeepSeek delivers precision and logic-driven insights, ChatGPT is known for its conversational ease, and Gemini stands out for its deep integration with Google’s ecosystem.

With 73% of marketing teams leveraging AI and predictions that AI could create 97 million jobs by 2025, the question isn’t whether AI will take over—it’s which AI model will dominate. Let’s explore the strengths, limitations, and future potential of these three key players.

DeepSeek AI: The powerhouse for precision

Launched in 2025, DeepSeek AI is engineered for technical accuracy. It thrives in research-driven environments, making it a favourite among developers, analysts, and

financial experts. Its latest iteration, DeepSeek-V3, enhances structured reasoning and advanced problem-solving.

Strengths: DeepSeek AI offers superior precision for technical and financial tasks, delivering fast, structured responses that make it ideal for coding, data analysis, and research-driven problem-solving. Its logic-based approach ensures accuracy, making it a valuable tool for professionals who require in-depth, reliable insights.

Weaknesses: DeepSeek AI is not the most user-friendly AI, as it is primarily designed for professionals who require precision and technical depth. It lacks conversational fluidity, making it less engaging for casual users who prefer a more natural interaction. Additionally, its limited accessibility compared to ChatGPT and Gemini means it may not be as widely adopted outside specialised fields.

While DeepSeek is a powerful tool for professionals, its usability for everyday users remains a challenge.

ChatGPT: The gold standard in conversational AI Since its launch in 2022, ChatGPT has dominated the AI space, becoming a household name for businesses, students, and creatives alike. Its natural language processing,

contextual awareness, and content generation capabilities make it an industry favourite.

With the release of OpenAI o3 and o4-mini, OpenAI has taken ChatGPT to the next level, improving response speed, accuracy, and adaptability. From brainstorming ideas to customer service and content creation, ChatGPT remains the go-to AI for those who value versatility. The tool also has a video generator named Sora, that generates videos based on description.

Strengths: ChatGPT offers the most natural and engaging conversational experience, making interactions feel smooth and intuitive. Its high versatility allows it to excel across various fields, from business and education to creative industries. Additionally, the option to create custom GPTs enables users to tailor AI interactions to their specific needs, enhancing personalisation and functionality.

Weaknesses: While ChatGPT provides in-depth and informative responses, they can sometimes feel overly detailed or excessive for users seeking quick answers. Additionally, access to premium features requires a paid plan, which may limit certain advanced capabilities for free users.

Whether you’re a business owner looking for AI-driven customer support or a writer seeking inspiration, ChatGPT offers an intuitive, adaptable experience.

Google Gemini: The multimodal AI for productivity Released in 2023, Google Gemini is designed for seamless integration with the Google ecosystem. Unlike its competitors, Gemini isn’t just a text-based AI—it’s a multimodal model capable of processing text, images, and even data visualisations.

Its latest version, Gemini 2.0 Flash, focuses on real-time responses and large-scale data analysis, making it ideal for professionals who rely on Google Docs, Gmail, and Search.

Strengths: Google Gemini is deeply integrated with Google’s suite of tools, making it a seamless choice for users already within the ecosystem. Its multimodal capabilities allow it to handle text, images, and data, enhancing its versatility. Additionally, it offers strong research and productivity features, making it an excellent AI assistant for professionals and businesses.

Weaknesses: Gemini offers powerful AI capabilities, but it is less customisable than ChatGPT, limiting user flexibility. Additionally, full access requires a Google subscription, which may be a barrier for some users looking for a fully accessible AI experience.

For those embedded in Google’s ecosystem, Gemini is an indispensable AI assistant, bridging the gap between automation and workplace efficiency.

The AI market boom: What lies ahead?

The rapid adoption of AI is just the beginning. With 70% of Gen Z already using generative AI tools and nearly 90% of American jobs set to be impacted by AI, its influence is growing at an unprecedented rate.

Now let’s see what’s next for AI development.

• DeepSeek will likely expand its capabilities for developers and researchers, enhancing multilingual support and AI-powered problem-solving.

• ChatGPT is expected to refine personalisation, real-time fact-checking, and multimodal interactions, making it even more intuitive.

• Google Gemini will continue strengthening its integration with Google tools, offering more powerful real-time research and productivity features.

As AI advances, the lines between technology, human interaction, and business strategy will continue to blur.

Who wins the AI battle?

Choosing the best AI ultimately depends on your needs:

• If you require technical precision and structured insights, DeepSeek is unmatched.

• If you want a natural, human-like AI for creative and business tasks, ChatGPT is the most engaging option.

• If you rely on Google’s ecosystem for productivity and research, Gemini is the clear winner.

One thing is certain—AI is not just a tool; it’s a revolution. As it continues to evolve, these models will shape the way we work, innovate, and interact with technology for years to come. ■

editorial@womenstabloid.com

From Casablanca to New York City and now thriving in Dubai since 2005, Dr. Hanane’s journey spans three continents. Armed with a US MBA and DBA, she brings over 20 years of multi-industry management experience from Fortune 500 companies, governments, and non-profit organisations. This journey inspired the founding of Tawazoun, meaning ‘balance’ in Arabic. Tawazoun began with the intention to shift the narrative of gender equality to gender balance, evolving into a human-centric think-do tank that now tackles broader imbalances. It aims to cultivate and accelerate balance between individuals, and across inclusive workplaces, thriving societies and a balanced planet.

Global professionals often make bold career transitions that redefine their paths. What inspired your move from New York City to Dubai, and how did this shift influence your approach to leadership and business strategy?

New York was instrumental in shaping me, teaching me

resilience and the ability to innovate under pressure. However, different stages of life and personal growth demand different environments. Dubai called me for a fresh perspective, offering an atmosphere of agility and a culture where the word “impossible” seems to be banned. Here, I felt a closer connection to my roots and identity, which might be misperceived elsewhere. As a proud Arab and Muslim, Dubai provided a space where I could authentically express who I am, blending my professional ambitions with my cultural and personal identity. This transition has greatly influenced my leadership style, prioritizing a more human and inclusive approach to business that respects and integrates diverse perspectives.

As the Executive Director of Sustain Leadership Consultancies, how do you design human-centric business models that drive long-term impact across different industries?

The idea of starting Sustain Leadership Consultancies came from a deep desire to shift the narrative within the

CULTIVATING HUMAN-CENTRIC LEADERSHIP IN THE DIGITAL AGE TAWAZOUN:

business world. Witnessing the often transactional nature of business interactions and the short-term focus prevalent in many strategies, I felt compelled to advocate for a model that prioritizes long-term sustainability and human-centric practices. This vision is rooted in the belief that businesses not only can, but should, operate in a way that nurtures the people and environments they touch. Our mission is to embed this philosophy into the core of every strategy we develop, ensuring that the businesses we work with are not just surviving but thriving responsibly and ethically.

The approach we take at Sustain Leadership is built on the foundation of the SEEDS framework, which stands for Sense, Engage, Empower, Develop, and Sustain. This begins with deeply sensing the environments in which businesses operate, the needs of their stakeholders, and the broader impacts of their actions. By truly engaging with these elements, we can create strategies that empower all parties involved.

We then focus on developing these strategies into clear and adaptable practices that sustain over time, ensuring that the initial positive impacts grow rather than diminish. This method is not just about adapting to today’s world; it’s about shaping the world of tomorrow. We customize these strategies across various industries, ensuring they are relevant, agile, and scalable, thus driving meaningful, long-lasting change. Through this purpose-driven approach, Sustain Leadership aims to transform businesses into platforms for positive societal impact, proving that profitability and responsibility can go hand in hand.

Entrepreneurship and innovation are critical for economic growth. What key strategies have you implemented to foster an entrepreneurial mindset, particularly in emerging markets?

My passion for fostering entrepreneurship was ignited during my tenure with the government in Dubai when I discovered the pressing need to create millions of jobs for

our youth. Understanding the urgency of this challenge, the idea of promoting entrepreneurship transitioned from a mere option to a necessity. I felt a deep personal call to be part of this mission. It was clear that encouraging entrepreneurial ventures was not just about business development; it was about shaping futures and empowering the next generation. This realization has driven my efforts to build supportive ecosystems and innovate our approaches to entrepreneurship, ensuring that we not only meet the immediate job needs but also lay the groundwork for sustainable economic growth.

As a practitioner and enthusiast of neuroscience and behavioral psychology, my approach to fostering entrepreneurship deeply integrates the principles of human cognition and behavior. This scientific foundation enhances my ability to design programs that not only impart essential business skills but also cultivate resilient and innovative entrepreneurial mindsets.

Ultimately, my aim is to empower a new generation of entrepreneurs who are equipped to build sustainable businesses that contribute to sustainable economic growth. These efforts are geared towards moving us as a region toward a more knowledge-based and innovation-driven economy, aligning with global advancements and local needs.

Advancing gender balance remains a global challenge across industries. How has your work contributed to closing the gender gap, and what progress have you observed in leadership and business over the years?

Throughout my career, I have been deeply involved in numerous initiatives aimed at promoting gender balance in leadership and business. While these efforts, including educational programs, mentorship, and the implementation of allyship and quotas etc, have made an impact, I realized that involving men in the dialogue was crucial. This led to the initial launch of Tawazoun, which started

as a platform to foster collaborative environments where men and women work together toward achieving gender balance.

However, my experience highlighted that building strong female leaders through traditional methods, while necessary, was not sufficient on its own. It became clear that the challenge extends beyond simple diversity measures—it’s about embracing a variety of leadership styles and reinforcing a balanced approach that values the full spectrum of human potential.

We look at challenges as individual ones, applying a lens that transcends gender to consider the unique context and needs of each leader. This has led to a shift in strategy towards modifying the systems and environments in which leadership is cultivated, including changing the metrics by which we measure success.

By moving beyond traditional diversity and inclusion tactics to a more nuanced approach that values leadership variety, Tawazoun now strives to create environments where both men and women can thrive equally and lead together. This approach is about redefining leadership paradigms in a way that utilizes the full potential of every individual, irrespective of gender.

Tawazoun emphasizes creating balanced individuals, workplaces, and societies. How do you see this framework being applied in diverse cultural and corporate environments worldwide?

Tawazoun, meaning ‘balance’ in Arabic evolved from its initial mission explained in the previous answer, today tawazoun adopts a comprehensive approach to fostering balance across individual well-being, workplace inclusivity, societal engagement, and environmental sustainability. Our approach is streamlined into three core actions: educate, advocate, and execute, which are interwoven to ensure our efforts are cohesive and impactful across different cultural and corporate environments:

Educate: We run workshops and seminars that enhance understanding and skills around emotional intelligence and resilience for individuals, inclusivity and equity in workplaces, community engagement strategies for societal balance, and best practices for environmental conservation. These educational efforts are designed to resonate culturally and practically with diverse audiences.

Advocate: Tawazoun actively engages with policymakers, business leaders, and community stakeholders to promote and develop policies that support balanced development. This includes advocacy for mental health resources, equitable workplace practices, active community involvement, and stringent environmental protections.

Execute: We implement specific, actionable programs that demonstrate our commitment to balance. This includes launching well-being initiatives for individuals, diversity and inclusion programs in corporations, community development projects, and partnerships with environmental organizations to execute sustainability projects.

Cultural Sensitivity and Adaptation: Central to our strategy is a deep respect for the cultural contexts in which we operate. We tailor our programs to align with local values and needs, ensuring our initiatives are both effective and sustainable.

As a strategist specializing in culture change and innovation, how do you help corporations, NGOs, and SMEs adapt to an evolving business landscape while maintaining their core values?

In today’s fast-evolving business environment, adapting

is not a luxury but a necessity for survival. As a strategist specializing in culture change and innovation, my role is to guide organizations—be it corporations, NGOs, or SMEs—through this imperative transformation, ensuring they not only survive but excel by holding true to their core values. Here’s my approach to making adaptation a seamless part of an organization’s strategy:

Cultivating a Responsive Culture: I start by developing a culture that supports innovation and resilience, creating an environment where creativity is encouraged and every individual feels empowered to contribute. This foundational step ensures the organization is primed for change and growth.

Empowering Mindset Shifts: With a supportive culture in place, I then focus on fostering mindsets that embrace adaptability and proactive problem-solving. By nurturing a perspective that views changes as opportunities, organizations can thrive amidst uncertainty.

Enhancing Process Agility: To complement the cultural and mindset shifts, I streamline organizational processes to enhance flexibility and responsiveness. Implementing agile methodologies allows for rapid iteration and effective adaptation to market changes.

Strategic Technology Integration: Finally, I guide organizations in integrating the latest digital tools strategically. This ensures that technology not only supports but

enhances the adaptative capabilities of the organization, aligning with and advancing their strategic goals.

By holistically addressing culture, mindset, processes, and technology, I ensure that adaptation becomes an integrated part of the organization’s strategy, allowing them to stay relevant and competitive in a dynamically evolving marketplace.

Your book, SEEDS of Change, explores transformation and leadership. What key insights from your research and experience do you hope global leaders and changemakers will take away?

In SEEDS of Change, I explore the imperative of maintaining a human-centric approach as we navigate an increasingly digital world, where artificial intelligence and automation are prevalent. Here are the streamlined insights and essential competencies that leaders need to embrace:

Sense: Leaders must balance data-driven decisions with empathy and intuition, understanding not just the data but the human stories behind it.

Engage: In an era of automation, it’s crucial to foster inclusivity and ensure that technology enhances rather than replaces human interaction.

Empower: As AI becomes a standard tool, empowering

people involves equipping them with the skills for effective collaboration with technology, fostering creativity where humans and machines complement each other.

Develop: Continuous personal and professional growth is essential in keeping pace with technological advancements, ensuring agility and relevance.

Sustain: Leaders must build sustainable legacies that consider both technological efficiency and human well-being, upholding ethical standards and promoting long-term benefits.

These SEEDS competencies are designed to help leaders thrive in a future where the integration of human insight and digital capabilities is key to success. By focusing on these areas, leaders can ensure that the digital advancement enhances our human experiences, making businesses not only more efficient but also more compassionate and inclusive.

Sustainability is a crucial pillar for businesses today. How do you integrate sustainable strategies into organizations, and what role do the UN Sustainable Development Goals (SDGs) play in shaping the future of business?

In our proprietary approach known as the ‘3 Cs of Sustainability’—Compliance, Commitment, and

Culture—we start by demystifying complex sustainability concepts. This framework highlights the evolution from merely adhering to regulations to embedding sustainability deep within the organizational DNA. It’s crucial that businesses understand these concepts in simple, actionable terms to fully embrace and integrate them into their operations.

We simplify intricate sustainability ideas into clear, practical strategies that organizations can readily adopt. This enables a transition from viewing sustainability as a compliance obligation to recognizing it as a core component of their operational and strategic framework. By fostering a commitment that evolves into a cultural norm, we aim to transform business practices toward what we see as the only way to conduct business: with purpose-driven profitability. This approach aligns with global sustainability goals and positions businesses for long-term success in an eco-conscious market.

Through our work at Tawazoun explained earlier, we facilitate this shift by providing tools, resources, and guidance that integrate sustainability into every aspect of business operations. We transform it from a complex challenge into a clear and manageable pathway, empowering organizations to not just participate in the global sustainability movement but walk the talk.

THE BEST COUNTRIES TO START A BUSINESS:

WHERE OPPORTUNITY MEETS SUCCESS

Starting a business is an exciting yet challenging journey. Different countries have different rules, costs, and opportunities, making it essential to choose the right place to set up your company. Some nations offer low taxes and business-friendly regulations, while others have strong economies, skilled workers, and great infrastructure.

To help you make the best decision, we’ve put together a guide to the key factors to consider and the best countries to start your business in.

What to consider when choosing a country for your business

Before setting up a company, it’s important to assess a few key factors:

Corporate Tax: The tax imposed on business profits. Lower tax rates mean higher profit retention.

Business Rates: These are taxes on commercial properties, which can vary significantly between countries.

Economic Growth: A strong economy can provide more

customers and opportunities, though it may also mean increased competition.

Market Competition: The level of competition in a country can impact your ability to establish a profitable niche. Infrastructure: Strong transport and digital networks can improve efficiency and reduce costs.

Start-Up Costs: Includes registration fees, office space, and equipment expenses.

Workforce Skills: A well-trained workforce enhances the quality of products and services.

Employee Satisfaction: Happy employees are more productive and stay with companies longer.

Labour Laws: Some countries enforce strict employee rights and higher wages, affecting overall costs.

Quality of Life & Living Costs: High living standards and affordable costs can attract and retain skilled employees.

Political Stability: Countries with stable governments provide a secure business environment.

Proximity to Markets: Being close to key markets can reduce shipping costs and logistics expenses.

Understanding a country’s social and cultural environment is also crucial. A location that aligns with your business

A CONVERSATION WITH TALA ALNOUNOU THE ART OF STORYTELLING IN ARCHITECTURE

Tala Alnounou, the Head of Marketing for MENA at LWK + PARTNERS, is a distinguished design professional and a dynamic leader in the creative industries. With over 15 years of experience, Tala has made significant contributions to marketing, design, and education. Her expertise lies in crafting innovative strategies that expand reach and enhance award-winning portfolios, while bringing in collaborations with creative minds to unlock high-caliber opportunities.

Recognized as one of Asia’s Top 100 Women Power Leaders in 2023, Tala has also earned accolades as a Top LinkedIn Voice and was celebrated on the Power 50 list by Commercial Interior Design Magazine. Her achievements have been further honored with a place on the Wall of Fame at the American University of Sharjah.

Tala’s career spans diverse domains within the Knowledge and Creative Economy, including design, academia, and management. As an experienced educator, she frequently conducts creative expression workshops for various age groups and special educational needs. Her research and writing delve into the intersections of art, architecture, education, and communication, with her work published in journals, conferences, and other platforms. A passionate advocate for youth development and empowerment, Tala is also a sought-after speaker on topics like intercultural creative communications and women’s leadership.

Her artistic contributions have been showcased locally in exhibitions and internationally at Milan’s SaloneSatellite 2012. Actively engaged in the UAE’s art and design

community, Tala participates in initiatives such as Dubai Design Week, Abu Dhabi Culture Summit, and Sikka Art and Design Platform.

In her role at LWK + PARTNERS—a global architecture and design practice rooted in Hong Kong—Tala brings her storytelling prowess to highlight the firm’s world-class solutions across sectors like architecture, urban planning, interiors, heritage conservation, and more. Her dedication to creativity and innovation continues to inspire those around her.

This Q&A session promises to be an insightful exploration of Tala’s journey, her vision for the creative industries, and her contributions to advancing design excellence.

LWK + PARTNERS has a global presence. How do you tailor your marketing strategies to cater to the diverse markets in MENA while keeping the brand consistent across all regions?

LWK + PARTNERS operates in a region marked by cultural richness and economic diversity. Our approach to marketing balances global consistency with local adaptability. While our core brand philosophy remains unified, we tailor our messaging, visuals, and engagement strategies to resonate with different audiences.

In MENA, this means integrating regional architectural narratives, emphasizing sustainability in line with governmental initiatives (such as Saudi Vision 2030 and UAE’s Net Zero by 2050), and ensuring that our storytelling

reflects local cultural sensitivities. By collaborating with regional stakeholders, maintaining strong market research, and leveraging localized content strategies, we ensure that our marketing remains relevant while upholding our global identity.

In your role as the Head of Marketing, what are the key challenges you face in aligning marketing efforts with the company’s long-term goals?

One of the biggest challenges is balancing the immediate needs of tactical marketing campaigns with the longterm vision of brand positioning and industry leadership. Architecture and urban design are fields that evolve over time, so our marketing must support both present-day visibility and future growth.

Another challenge is ensuring that our marketing initiatives align with business development efforts, design innovation, and thought leadership. To address this, I emphasize strategic planning, cross-department collaboration, and data-driven decision-making to ensure that marketing

serves as an enabler of our company’s long-term goals.

You mentioned using data to make informed marketing decisions. How do you balance creativity with analytics when developing a new campaign?

Creativity and data are not mutually exclusive; they complement each other. While creativity drives compelling storytelling, analytics provide insights that help refine and target those stories more effectively.

For instance, when launching a new campaign, we start by analyzing market trends, audience behavior, and past performance metrics. From there, we craft content that resonates emotionally and visually. A campaign is only successful if it engages the right audience—so we continuously test and optimize based on data-driven insights while ensuring that our messaging remains authentic and inspiring.

Sustainability seems to be a key element in your marketing strategy. How do you ensure that sustainable

With the integration of technology in your product offerings, how does your marketing strategy adapt to highlight these innovations effectively to your audience?

As digital tools and smart technologies become integral to architecture, our marketing strategy focuses on storytelling that translates technical innovations into relatable narratives.

Rather than just listing technical features, we showcase how these innovations improve user experience, enhance sustainability, and future-proof developments. By utilizing interactive content, expert insights, and digital-first strategies, we ensure that our technological advancements resonate with both industry experts and the general public.

Can you describe a successful collaboration between your marketing team and the design team at LWK + PARTNERS? How does cross-departmental collaboration enhance the overall marketing outcomes?

One notable collaboration was when we worked with our design team to develop a publication showcasing our

research on future urban trends. Instead of a standard corporate brochure, we created a visually compelling and content-rich piece that highlighted not just our projects, but our insights on the evolution of cities.

By integrating design storytelling with marketing strategy, we created a publication that became a key business development tool while reinforcing our brand authority.

How do you measure customer satisfaction and loyalty in the architecture industry, and how does this influence your marketing strategies?

Unlike retail industries where customer satisfaction is measured through direct purchases, architecture requires long-term relationship-building. We measure satisfaction through client feedback, project success metrics, and ongoing engagement.

By analyzing these insights, we refine our messaging, improve service delivery, and enhance our content strategy to maintain strong relationships with existing clients while attracting new opportunities. ■

Through the Colored Glasses:

If you weren’t leading the marketing strategy at LWK + PARTNERS, what other role in the company would you love to try out for a day?

I would love to experience the design process firsthand—working alongside architects to see how initial concepts evolve into real spaces after all I am a designer at heart.

What’s the most unusual or creative marketing idea you’ve ever had (even if it was a bit out there)?

A conceptual campaign where we designed an ‘imaginary city’ that showcases all the futuristic, sustainable, and human-centric principles we believe in. It would be a digital-first initiative, bringing architectural innovation to life in a completely new way.

What’s your favorite way to unwind after a hectic day of strategy meetings and marketing campaigns?

A long walk, good music, and a quiet moment to reset by the beach. I also enjoy cooking and creating so any creative activity keeps me stimulated and inspired.

If you could have dinner with any famous person—alive or

from history—who would it be, and why?

Suad Amiry. Her ability to weave personal narratives with broader social and political themes in architecture and urbanism is incredibly inspiring. I admire how she brings humor, wit, and deep cultural insight into her work, making complex topics both accessible and thought-provoking. A conversation with her would be an opportunity to explore the intersection of identity, storytelling, and the built environment—topics that resonate deeply with my own work.

If you had to describe your leadership style using a movie or TV character, who would it be, and how does that character reflect you?

Joy from Inside Out – Joy is energetic, optimistic, and always focused on finding solutions, even in challenging situations. She works hard to keep things running smoothly and to uplift those around her. Similarly, I lead with enthusiasm, encourage collaboration, and strive to create an environment where people feel valued and motivated. However, just like Joy learns in the movie, I recognize that true leadership also means embracing challenges, understanding different perspectives, and creating space for growth—not just for myself, but for my team as well.

EMPOWERING WOMEN IN STEM:

A KEY TO THRIVING IN THE FOURTH INDUSTRIAL REVOLUTION

The Fourth Industrial Revolution marks a transformative time in human development, reshaping the way we work, live, and interact with technology. As industries evolve and the global economy grows, an undeniable opportunity has emerged to empower one billion people with the education, skills, and economic opportunities they need to thrive by 2030. But amid the exciting potential, one pressing challenge looms large – bridging the gender gap in STEM (Science, Technology, Engineering, and Math).

According to a study conducted by the CFA Institute, the IT sector has the highest representation of women in the workforce, with 30% female participation. Financial services companies ranked second with 22.4% female participation during the financial year 2021-22. The analysis was based on voluntary Business Responsibility and Sustainability Reporting disclosures by 134 companies.

The critical need for reskilling

As the Fourth Industrial Revolution shifts the rules of work, it also presents a chance to rethink how we prepare the workforce of the future. It’s not just about how we work, but who works. Reskilling is essential to this vision – it provides the

opportunity to not only create a more inclusive workforce but also tackle the looming challenges of technological advancement.

The STEM gender diversity deficit

Over the past decade, enrollment among women in STEMrelated university programs has stagnated, with the reasons varying across industries and regions. If this trend is not addressed, it will compound reskilling challenges already forecasted to cost G20 countries over $11 trillion in the next decade.

Despite these barriers, inspiring stories abound of women breaking through in STEM. Take Ritu Karidhal, one of the “rocket women” of the Indian Space Research Organization, whose work has inspired countless women in India to pursue STEM. Similarly, Esraa Tarawneh’s work on mitigating flash floods and Ayanna Howard’s assistive technologies for children with disabilities are transforming lives and tackling some of the most pressing challenges of our time.

These stories are not outliers. They show that when women lead in STEM, not only do they change the world, but they also

set the stage for more innovation. Gender-diverse teams have been shown to be more profitable and productive. Companies where women make up over 30% of the workforce are more likely to financially outperform those with fewer women, while gender-diverse research and development teams are more likely to introduce innovative solutions.

Overcoming barriers and creating sustainable change

The case for closing the gender gap in STEM is clear, but without intentional action, it will persist. Women face numerous barriers to accessing these fields, ranging from societal stereotypes to lack of resources or infrastructure. Addressing these challenges requires localized solutions that reflect the specific needs of different regions and industries. Tailored approaches are essential for creating programs that not only address immediate needs but also set the stage for long-term progress.

One of the most powerful solutions lies in mentorship. For many young women, a lack of relatable role models makes the pathway to STEM fields seem out of reach. Connecting aspiring scientists, innovators, and engineers with mentors who have navigated similar challenges provides guidance, builds confidence, and creates a support system that accelerates both academic success and career advancement.

Studies have shown that mentorship programs can increase promotion and retention rates for women and minorities by 15% to 38%. Programs like Global Engineer Girls (GEG) have demonstrated just how effective targeted initiatives can be in supporting the underrepresentation of women in STEM. GEG has already supported over 1,700 students and provided employment opportunities to hundreds of women across Türkiye, Kosovo, North Macedonia, and Saudi Arabia.

Collaboration for lasting impact

One of the most effective ways to tackle the gender divide in STEM is through collaboration. Public-private-philanthropic partnerships are instrumental in creating sustainable solutions. Governments provide the regulatory frameworks that ensure fairness and equity, while the private sector drives efficiency and innovation.

In Kuwait, for example, a successful collaboration between the government, private sector partners, and philanthropic organizations has advanced women’s inclusion in the Fourth Industrial Revolution through the Kuwait Women’s Economic Empowerment Platform.

Unleashing the full potential of women in STEM

As industries transform during the Fourth Industrial Revolution, some jobs will disappear while new opportunities will emerge. The reskilling revolution offers a rare chance to rethink the workforce and ensure that women are equipped to participate in and lead this new era.

Investing in women in STEM isn’t just a matter of equality— it’s a strategic advantage. A world that empowers women in STEM is one that innovates faster, solves problems more effectively, and thrives in the face of global challenges.

The Fourth Industrial Revolution is shaping the future, and to make sure that future is inclusive, we need all hands on deck, including those often overlooked. It’s time to rewrite the rules of opportunity, ensuring that women, especially in STEM, are at the forefront of creating the world of tomorrow. ■

editorial@womenstabloid.com

COUNTRIES LACKING WOMEN REPRESENTATION IN STEM

CRAFTING SPACES WHERE FASHION AND WELLNESS THRIVE AN INTERVIEW WITH DOMINIQUE LAIRD

Imagine stepping into a space that not only mesmerizes but also evokes your senses, blending the allure of fashion with the warmth of a social haven. So Much Trouble is one such destination, inspired by the most iconic closets in TV history, reminiscent of Carrie Bradshaw’s legendary walk-in closet, but with a twist—cocktails and a curated selection of fashion’s best-kept secrets. Created by Dominique Laird, this boutique transcends traditional retail by offering plush velvet, baroque cabinets, and a layout that feels like a friend’s ultra-chic dressing room. It’s a place where fashion meets fun, with events like the now-iconic Boujee Boot Sale and personalized styling sessions.

Beyond fashion, Dominique Laird also nurtures Blended Wellness, a passion-driven venture that aligns with her broader vision of creating holistic experiences. Her expertise spans entertainment, fashion, dance, and design, making her a powerhouse in the experiential and eatertainment design sector. In this exclusive interview, Dominique shares her insights on merging luxury with experience, why fashion should always be enjoyable, and how her diverse ventures reflect her commitment to crafting unique and engaging environments.

Wellness spaces worldwide are increasingly integrating self-care and mental well-being into their design. How does Blended ensure that its physical environment truly reflects and enhances the values of self-worth and self-confidence?

Blended is designed to make people feel empowered the moment they walk in. It’s more than just a wellness space - it’s an experience that nurtures both self-worth and self-confidence. From the way natural light fills the space to the thoughtful textures and scents, every detail is curated to evoke calm and create a welcoming energy. We step away from sterile, transactional wellness spaces and instead craft an immersive environment where movement, beauty, and recovery blend seamlessly, ensuring clients feel both restored and valued.

With the global wellness industry expanding rapidly, what key differentiators help Blended stand out in an increasingly competitive market?

Blended isn’t just about services - it’s about seamless integration. We bring together fitness, salon, and spa treatments in a way that feels natural and intuitive. Whether it’s a post-workout recovery facial, a scalp treatment tailored to active lifestyles, or a massage designed for muscle regeneration, every offering connects to the next. What makes us different is our deep personalization, high-touch luxury without the pretense, and a fusion of modern science with ancient wellness rituals. It’s not just a place to visit; it’s a place to evolve, restore, and truly embody confidence.

Many wellness destinations are moving towards a multi-service approach, combining fitness, beauty, and lifestyle experiences. What are the biggest operational challenges in maintaining a seamless, all-in-one wellness ecosystem?

The biggest challenge is ensuring everything flows - not just logistically, but energetically. Every expert in our space, from trainers to therapists to stylists, operates under the same philosophy while still honoring their individual expertise. Personalization at scale is another key challenge

- clients expect tailored experiences, so creating seamless transitions across services while maintaining efficiency requires constant innovation. Whether someone is experiencing Blended in person or digitally, the experience must always feel authentic, intuitive, and in tune with their unique journey.

Consumer expectations around wellness and self-care are constantly evolving. What emerging trends do you believe will shape the future of holistic well-being, and how is Blended positioning itself to stay ahead?

Wellness is becoming more personal, emotionally intelligent, and experience driven. There’s a shift towards nervous system regulation, recognizing that true well-being is about more than just physical performance - it’s about how we manage stress and recovery. Personalization is also key, with AI-driven wellness experiences tailoring movement, skincare, and recovery to individual needs in

real time. Spaces like Blended, which seamlessly integrate movement, mental well-being, and self-expression, are leading the way. The idea of luxury is also shifting - from indulgence to access, time, and deep restoration, which is exactly what we deliver: wellness that is truly transformative, not just a trend.

How does authentic storytelling enhance brand connection in the wellness industry?

In wellness, authenticity is everything. People don’t just want a service - they want to feel something real. At Blended, we tell stories that celebrate transformation, resilience, and self-discovery. It’s never about perfection; it’s about the journey. We share real experiences, real growth, and real emotions because that’s what builds trust. When people connect with a story, they see themselves in it. And that’s what turns a brand into a movement.

How does So Much Trouble collaborate with international brands or organizations to further its mission of promoting sustainability in the fashion industry?

So Much Trouble isn’t just about vintage - it’s about reshaping fashion culture. We partner with sustainability-driven designers, global artists, and cultural institutions to push boundaries. Whether it’s curating limited-edition upcycled collections, hosting immersive activations, or collaborating on projects that bridge the past and future of fashion, we’re always looking for new ways to challenge how people engage with clothing.

What strategies has So Much Trouble implemented to attract an international clientele and establish itself as a global destination for curated fashion?

It’s all about storytelling and exclusivity. Every piece in our collection has a story, and we make sure it’s told across

every touchpoint. We also bring the brand to life in key cultural cities, hosting curated pop-ups that create demand and deepen connection. Our approach to curation ensures that everything is one-of-a-kind, making our collections impossible to replicate. And by collaborating with cutting-edge designers, we blur the lines between fashion history and the future.

How has So Much Trouble’s emphasis on storytelling and authenticity resonated with international audiences, and what feedback have you received from global customers?

People connect with fashion that has soul. Our audience is drawn to the idea that clothing is more than just fabric - it’s history, identity, and art. The feedback has been overwhelming; customers tell us they love the craftsmanship, the nostalgia, and the idea of wearing something with a story, not just a label.

What are the challenges faced by So Much Trouble in scaling its experiential retail model to appeal to a diverse, global audience?

Scaling while staying intimate and curated is the biggest challenge. The more you grow, the harder it is to maintain the uniqueness that makes So Much Trouble special. The key is being highly selective—choosing the right locations, partners, and moments to expand without ever diluting the essence of the brand.

How does So Much Trouble’s curation of rare and iconic vintage pieces contribute to the global appreciation of fashion history and craftsmanship?

Fashion isn’t just about trends - it’s about culture, craftsmanship, and rebellion. By curating rare, iconic pieces, we preserve fashion’s history while keeping it relevant for today’s world. In a landscape dominated by mass production, So Much Trouble offers an alternative—an archive of beauty, individuality, and self-expression. ■

Businesswoman of the Year - Aviation

Most Inspirational Woman CEO - Life Insurance

INDIA

Best Woman CEO in Strategic Leadership - Electronics Manufacturing

INDONESIA

Best Woman CEO - Telecommunications

Emerging Woman CEO - Real Estate

Best Woman CEO for Diversity, Equality and InclusionAviation

Best Woman Chief Operating Officer - Fintech

Emerging Woman CEO - Media and Entertainment

Best Woman Chief Bancassurance Officer - Life Insurance

Woman Entrepreneur of the Year - Market Research

JORDAN

Emerging Woman CEO - Human Resource

KAZAKHSTAN

Emerging Woman HR Leader - Edtech

KENYA

Best Woman Fintech CEO

Best Woman CEO in Corporate Transformation Banking

Best Woman HR Leader in Employee Engagement - Banking

Best Woman CEO - Takaful

Emerging Woman CEO - MarTech

Best Woman CEO - Insurance

Best Woman Leader in Marketing - Banking

KUWAIT

Most Influential Woman Leader - Petrochemical

Best Woman CEO in Strategic Leadership - Edtech

LEBANON

Emerging Woman Entrepreneur - Food and Beverage

MALAYSIA

Best Woman CEO - Fund Management

Best Woman Asset Management CEO

Best Emerging Woman HR leader - Insurance

Best Woman CEO in Corporate Transformation - Healthcare

Best Woman Leader in Airport Commercial Innovation

Best Woman Leader in Digital Transformation - Technology

Best Woman CEO - Corporate Governance

Best Woman CHRO - MedTech

Best Emerging Woman CEO - Travel Tech

MAURITIUS

Best Woman CEO - Insurance

MEXICO

Emerging Woman Fintech Entrepreneur of the Year

Woman Marketer of the Year - Automotive

MONGOLIA

Best Woman CEO In Corporate Transformation - Banking

MYANMAR

Emerging Woman Entrepreneur - Edtech

Best Emerging Woman Leader - Telecom

Best Emerging Woman CEO - Microfinance

Best Investment Banking CEO

Woman Rising Star in Marketing - Life Insurance

Ms. Jenny Lau

Ms. Belinda Au

Ms. Preeti Bajaj

Ms. Dian Siswarini

Ms. Josephine Petra Lovensa

Ms. Veranita Yosephine

Ms. Tessa Wijaya

Ms. Marianne Rumantir

Ms. Amy Gochuico

Ms. Eileen Kamtawijoyo

Ms. Abeer Qumsieh

Ms. Ulpan Mirzabekova

Ms. Hilda Moraa

Ms. Betty Korir

Ms. Jackie Ogonji

Ms. Sumayya Hassan

Ms. Serah Mwikali Katusya

Ms. Njeri Jomo

Ms. Nelly Wainaina

Ms. Nadia Bader Alhajji

Ms. Noor Boodai

Ms. Jennifer Mansour

Ms. Azdini Nor Azman

Ms. Munirah Khairuddin

Ms. Jun Ishak

Ms. Puan Norzaiton Senusi

Ms. Hani Ezra Hussin

Ms. Shazurawati Abd Karim

Ms. Michele Kythe Lim

Ms. Debbie Wang

Ms. Nadia Zahir Omer

Ms. Pamela Bussier

Sino Jet

Chubb Life Insurance Hong Kong Limited

Luminous Power Technologies

PT XL Axiata Tbk

SECHA HOME

AirAsia

Xendit

TS Media

Manulife Indonesia

Populix

Better Business

Bilim Media Group

Pezesha

Credit Bank PLC

SBM BANK (KENYA) LIMITED

Takaful Insurance of Africa

Belva Digital

Jubilee Health Insurance

NCBA Bank

Petrochemical Industries Company

Bounce

Little Melly - Baby Solids

BIMB Investment Management Berhad

Principal Asset Management Berhad

Berjaya Sompo Insurance Berhad

UM Specialist Centre

Malaysia Airports Holdings Berhad

TM One

Institute of Corporate Directors Malaysia (ICDM)

IDS Medical System(M) Sdn. Bhd.

AirAsia MOVE

Jubilee Allianz General Insurance (Mauritius)

Ms. Marlene Garayzar Stori

Ms. Jacquelin Fuentes

Roshfrans

Ms. Munkhtuya Rentsenbat Khan Bank

Ms. Chit Aein Thu CCEducare

Ms. Yup Seng Ing

Ms. Ohnmar Lwin

Ms. Kyawt Kay Khaing

Ms. Hsint Sanda

Eager Communications Group Co. Ltd

MC Easy Microfinance Company Limited

uab securities Limited

Prudential Myanmar Life Insurance

Best Woman Entrepreneur - Education

NEPAL

Best Woman CEO In Corporate Transformation - Reinsurance

Best Woman Sustainability Leader - Telecom

NIGERIA

Best Emerging Woman CFO - Hospitality

Best Woman Banking CEO

Best Woman CEO - Securities Brokerage

Best Emerging Woman CEO - Fintech

Transformational Woman Leader of the Year - Education

Best Emerging Woman CEO - Travel Tech

Best Emerging Woman CMO - Insurance

OMAN

Woman Entrepreneur of the Year in Corporate InnovationTech and Startups

Most Inspirational Woman CEO - Insurance

PHILIPPINES

Emerging Woman CEO - Fintech

Emerging Woman COO - E-commerce

Best Woman CEO - Human Resources

Best Woman CFO - Non Life Insurance

Best Woman CEO - Retail Banking

Woman HR Leader of the Year - F&B

Best Woman HR Leader - Banking

Best Woman Leader in Digital Transformation - IT

Transformational Women Leader in Digital Risk

SAUDI ARABIA

Emerging Woman CEO - Insurtech

Best Emerging Woman CEO - Artificial Intelligence

Best Woman Leader - Healthcare Innovation

Emerging Woman CEO - Travel and Tourism

Best Woman HR Leader in Talent Management - Automotive

Best Emerging Woman CHRO - Venture Capital and Private Equity

Best Emerging Woman Leader - Payment Industry

Best Emerging Woman Entrepreneur - HRTech

Best Woman HR Leader in Talent Management - Geoscience

Woman Marketer of the Year - Pharmaceutical

Strategic Consultant of the Year - Digital Transformation & Al

Emerging Woman Leader in Financial Advisory & Asset Management

SENEGAL

Best Woman CEO In Corporate Transformation - Telecom

SINGAPORE

Best Woman Chief Financial Officer - Healthcare

Best Emerging Woman Chief Product Officer - AI

SRI LANKA

Best Emerging Woman Entrepreneur - Gems and Jewellery

Best Woman Chief Financial Officer - Life Insurance

Woman Marketer of the Year - Education

Best Woman CEO in Strategic Leadership - Life Insurance

Business Woman of the Year - Travel & Tourism

TAIWAN

Best Woman CEO - Beauty Tech

Ms. Thu Zar Win Thu

Ms. Upasana Poudel

Ms. Bishakha Lakshmi Khadka

Ms. Oluwatobiloba Ojediran

Ms. Nneka Onyeali-Ikpe

Ms. Fiona Ahimie

Ms. Solape Akinpelu

Ms. Temilola Adepetun

Ms. Adenike Macaulay

Ms. Ifesinachi okoli-okpagu

Ms. Fatma Sultan Bahwan

Ms. Hanaa Al Hinai

Ms. Gemma Guerrero

OHIO Myanmar International Company Limited

Himalayan Reinsurance

Ncell Axiata Limited

Transcorp Hotels Plc

Fidelity Bank

FBNQuest Securities

HerVest

SKLD Integrated Services

Wakanow

Heirs Insurance Group

Al Jabr

Liva Insurance

JustPayto

Ms. Sam Blanquera Shoppable Business

Ms. Mharicar Castillo-Reyes Asticom Technology Inc.

Ms. Maria Rosalina T. Coyiuto PGA Sompo Insurance Corporation

Ms. Abigail Tina M. Del Rosario Maybank Philippines Inc

Ms. Luz Mercurio Monde Nissin Corporation

Ms. Nerissa Berba Security Bank Corporation

Ms. Myla Crespo-Villanueva Novare Technologies

Ms. Mel Migrino Gogolook

Ms. Preeti Mundhra Tree

Ms. Khulood Almani HKB Tech

Dr. Fouziyah Mohamed Al-JarAllah Hayat National Hospitals

Ms. Rola Fayyad ViaVii

Ms. Kanari Kurayim Petromin Corporation

Ms. Abeer AlHammad VEDA HOLDING Company Limited

Ms. Huda Almousa PayTabs

Ms. Aya Elgebeely Talents Arena

Ms. Zainab Maghrabi

Saudi Geological Survey

Dr. Linda Alkhadra Nahdi Medical Company

Ms. Fadwa AlBawardi

Ms. Huma Ejaz

Ms. Fatou Sow Kane

Ms. Wong Soo Min

Ms. Anushka Verghese

Ms. Vindya Perera

Ms. Chandralatha Mudalige

Ms. Imara De Chickera

Ms. Nadika Opatha

Ms. Shiromal Cooray

Ms. Alice Chang

Fadwa AlBawardi Consulting Company

Sahm Capital Financial Company

Expresso Senegal

National University Health System

Smarten Spaces

Brilliant Cuts (Pvt) Ltd

SANASA Life Insurance Company PLC (SICL)

Australian College

LOLC Life Assurance Company Ltd

Jetwing Travels (PVT) LTD

Perfect Corp

THAILAND

Best Woman Chief Human Resources Officer - Telecom

Best Woman CEO in Strategic Leadership - Healthcare

Best Woman Entrepreneur - Culinary Industry

Best Woman HR Leader - Healthcare

Best Woman Chief Financial Officer - Telecom

Emerging Woman Chief Business Officer - AI

Best Woman Chief Human Resources Officer - Aviation

Best Woman CEO - Health Insurance

Emerging Woman COO - Fintech

Emerging Woman CEO - Life Insurance

TURKEY

Best Woman CHRO - Glass Manufacturing

Businesswoman of the Year - Travel Tech

UAE

Best Woman Entrepreneur - Fashion Retail

Best Woman CFO in Sustainability - Healthcare

Best Emerging Woman Entrepreneur - Gaming

Best Woman CEO - Education

Best Woman Chief Commercial Officer - Insurance Brokerage

Woman CMO of the Year - Fragrance and Perfume Industry

Best Woman Entrepreneur - FMCG (Personal Care)

Best Emerging Woman CEO - Fintech

Best Woman CEO in Digital Transformation - Facilities Management

Most Inspirational Woman CEO - Insurance

Outstanding Woman Entrepreneur - Fintech

Best Woman HR Leader - Automotive

Best Woman Managing Director - Real Estate Brokerage

Woman HR Leader of the Year - F&B

Best Emerging Woman CMO - Digital Finance

Innovative Woman Leader in Blockchain Technology

Excellence in Women’s Health Care and Medical Leadership

Excellence in Leadership for Student Well-Being and Development - Education

Best Woman Chief Marketing Officer - Logistics

Best Emerging Businesswoman - IT

Emerging Woman Entrepreneur of the Year - F&B Business Consulting

Best Woman CEO In Strategic Leadership - Education

Emerging Businesswoman of the Year - Hospitality

Emerging Woman Entrepreneur - Beauty Tech

Best Woman CEO in Corporate Transformation - Healthcare

Best Woman CHRO - F&B

Emerging Woman Chief Communications OfficerHealthcare Consulting

Innovative Woman Leader in Al & Data-Driven Marketing - Telecom

USA

Emerging International Businesswoman - Payment Industry

Emerging Woman CEO in Sustainability - Textile

VIETNAM

Best Woman CEO in Fund Management

Ms. Sarinra Wongsuppaluk

Ms. Matinee Maipang

Ms. Pichaya Utharntharm

Ms. Chutarat Natongbaw

Ms. Yupa Leewongcharoen

Ms. Kanokporn Areevijit

Ms. Chuntarica Jotikasthira

Dr. Mai Khanh Bui Minh

Ms. Sirinthon Tatiwetchakun

Ms. Alisa Areepong

Ms. Senguel Arslan

Ms. Nihan Erol Çolak

True Corporation PCL

Bangkok Hospital

Potong

Bumrungrad International Hospital

True Corporation PCL

Data Wow Co., Ltd

Thai Airways International Public Company Limited

Pacific Cross Health Insurance PCL

Woxa Corporation

Chubb Life Thailand

Şişecam

Wingie Enuygun Group

Ms. Sima Ganwani Ved Apparel Group

Ms. Carolyn Millward

Ms. Jing Wang

Ms. Sahar Cooper

Ms. Nausheen Popat

Ms. Munira Rahman

Ms. Simran Bhatia

Ms. Padmini Gupta

Ms. Javeria Aijaz

Ms. Leah Cotterill

Ms. Mirna Sleiman

Ms. Sara Boueri

Ms. Louise Heatley

Ms. Nadine El-hadad

Ms. Lailayan Almasri

Ms. Fatma Elsafty

Dr. Summia Zaher

Ms. Shaima Bin Taliah

Sheikh Shakhbout Medical City

SAWA Interactive Technology

Aldar Education

Lifecare International

Al Haramain Perfurnes

Quality Wipes L.L.C.

Xare

Hitek

Cigna Healthcare Middle East & Africa

Fintech Galaxy

CAFU

Exclusive Links

Yum! Brands

FundingPips

MetaEssence LLC FZ

Danat Al Emarat Hospital

American University of Sharjah

Ms. Nathalie Amiel-Ferrault Ajex

Ms. Reem AlMusabbah

Ms. Seda Solmaz

Ms. Razan Bashiti

Ms. Judit Toth

Ms. Haifa Addas

Ms. Kimberley Pierce

Ms. Nihal B. Hammad

Ms. Mary Anthonnette Macasaet

Dr. Esra Taylor

Ms. Cathy Beardsley

Ms. Tessa Callaghan

Ms. Nguyen Thi Hang Nga

Esaal Solutions

Idea Atelier Dubai

INJAZ UAE

Vivere Hospitality

INSTAGLAM

King’s College Hospital Dubai

Americana Foods

Via Medica International Healthcare

e&

Segpay

Keel Labs

VCBF

Award Title

BANGLADESH

BUSINESS AWARDS 2024

Best Practices in Diversity Equity and Inclusion at Workplace - Banking

Most Innovative Women Empowerment Initiatives - Banking

CAMBODIA

Best Travel Agency for Exceptional Hospitality Services

Best New Bank

COLOMBIA

Best Banking Initiative for Women Entrepreneurs - Pyme Mujer

EGYPT

Best Banking Service Provider for Women Entrepreneurs

HONG KONG

Most Innovative Pregnancy Tracker Mobile App - Healthtech

INDONESIA

Fastest Growing Fashion Brand for Women

Name of the company

Commercial Bank of Ceylon

Mutual Trust Bank

SOPHIYA Travel & Tours

Heng Feng (Cambodia) Bank Plc

Banco Davivienda S.A

Banque Misr

Amma

Modinity

Most Innovative Use of Technology in Market Research and Consumer Analytics Populix KENYA

Most Innovative Women Empowerment Initiative - NIA

MONGOLIA

National Bank of Kenya

Most Innovative New Gender Bond Initiative - Social Bond - Banking Khan Bank

NIGERIA

Most Innovative Women Empowerment Initiatives - Insurance

AXA Mansard Insurance Plc

Most Innovative Women Empowerment Initiative - Women in Tech - Fintech Moniepoint Inc

OMAN

Best Banking Services Provider for Women

PAKISTAN

Best Takaful Company in Women Empowerment

Best New Initiative for Women’s Financial Empowerment

BankDhofar

Salaam Takaful Limited

Infra Zamin Pakistan Limited

Fastest Growing Woman Led Edtech Company Dot and Line Inc.

SAUDI ARABIA

Most Promising Women Founded EdTech Startup

Playbook Application W.L.L SRILANKA

Most Innovative Women Empowerment Initiatives - Banking

Best Bank for Women to Work

Most Innovative Life insurance Product for Women - Labandi

UAE

Fastest Growing New Femtech Startup

People’s Bank

Commercial Bank of Ceylon PLC

SANASA Life Insurance Company PLC (SICL)

LiZZOM FZ LLE

Fastest Growing Woman-Owned Business - Staffing & Recruiting Pink Camel Recruitment

ERC International

Fastest Growing Recruitment Firm

Most Innovative Healthcare Services Provider - Obstetrics and Gynecology Rak Hospital

Most Innovative Healthcare Services Provider for Women

Most Innovative Healthtech Platform for Women

Kanad Hospital

Nabta Health VIETNAM

Most Innovative IT Outsourcing Company

Fastest Growing New Fashion Supply Chain Platform

Fastest Growing Startup in Feminine Care

Fastest Growing Sustainable Investment Company

Savvycom

Inflow

Emer brand of Womany LTD

Clime Capital, Vietnam