WIPC - Buggin Magazine, April 2024

We are excited to welcome you to the inaugural edition of the Women In Pest Control (WIPC) Buggin E-Magazine, a new exciting publication dedicated to elevating and uniting women in the pest management industry. With the introduction of new staff and advocates, we are set to soar to unprecedented heights, bolstered by the fresh perspectives and collective expertise they bring. The 2024 Conference in Austin, Texas, recently brought together female professionals from all over the United States, including an attendee from Australia, in a notable and successful event, highlighting a pivotal moment for our pest management community. Featuring a diverse array of female delegates, vendors, sponsors, and speakers, the event underscored our commitment to fostering collaboration and mutual support among women in a field where competition is often the norm. This conference elevated our industry and showcased it as a bastion of professionalism and innovation.

Our quarterly E-Magazine will be packed with enlightening and inspiring content designed to nurture your professional growth and personal well-being. From spotlight features celebrating the achievements and addressing the challenges women face in pest control, to the latest insights on technology, innovations, and pest management strategies, our magazine will cover it all. Expect practical advice on running a successful pest control business, from marketing to management, alongside lifestyle tips for

Out with Women In Pest Control

achieving a healthy work-life balance and maintaining your mental and physical health.

The WIPC, founded by visionary Bobbie Terry, originated from a desire to create a supportive and safe environment for women to share experiences, ask questions, and seek guidance without fear of ridicule. Today, thanks to Bobbie’s leadership and the dedication of six staff members and over twenty advocates, the dream is a tangible reality, with over 1,500 WIPC members driving demand for more female industry-specific events and conferences.

We are also planning exciting events for the remainder of the year and eagerly anticipate the 2025 Conference, with details forthcoming. A big thank you extends to our sponsors, featured throughout this magazine, whose support is invaluable.

Before jumping into the magazine, we extend a big appreciation to Lisa Myers-Botts, who partnered with Bobbie to launch WIPC. As Lisa shifts her focus to her own ventures, we acknowledge her significant contributions to our journey so far. Lastly, a massive thank you to our members, whose support and enthusiasm make all this possible. Here’s to embarking on this exciting journey together, filled with new opportunities, learnings, and accomplishments.

LEADING THE SWARM

Highlights from the 2024 WIPC Conference

This year marked a milestone for the Women in Pest Control Conference, held in Austin, Texas, on the 29th of February and the 1st of March. The event was notable for its inclusion of male participants in vendor showcases and presentations, highlighting a growing solidarity in the industry and enhancing the conference’s diversity and reach.

Despite this inclusive approach towards the vendor and speaker lineups, the conference maintained a female-centric focus in its sessions. These sessions, reserved exclusively for female delegates, provided a secure environment for open discussions, learning, and engagement in various conference activities. This exclusivity was crucial, creating a sanctuary where women could freely share their experiences and challenges without reservation.

The conference spanned two action-packed days, filled with educational and enriching sessions tailored to the unique needs and interests of women in pest control. The first day featured insightful talks on practical and regulatory aspects of pest management, including sessions on Mosquitos, Fleas & Ticks, and updates on rodenticides and law changes. Additionally, there were innovative discussions on boosting revenue without financial investment and managing wildlife.

The second day shifted focus to more personal and strategic themes. Topics included sexual harassment, strategies for keeping businesses within the family, tackling invasive species, and effective ways to find, hire, and retain employees. A particularly well-received session delved into achieving work-life balance, resonating deeply with the attendees.

Networking was a key component of the conference, with many participants forming lifelong friendships. The atmosphere was vibrant, characterized by an enthusiastic exchange of ideas and experiences. This sense of community was further enhanced by interactive segments like raffle giveaways, a silent auction, and a memorable dinner where award winners were celebrated.

The feedback from attendees was overwhelmingly positive, with many expressing how inspired they felt by the end of the conference. Vendor interactions were seamlessly integrated into the conference schedule, with designated times during breaks for attendees to engage with vendors. These moments provided opportunities for learning about new products and services as well as networking and building connections.

Thank you to our 2024 Conference DIAMOND Sponsor AAC DISTRIBUTING.

This year’s conference was especially notable for the generous support from our Diamond Sponsor, AAC Distributing, whose commitment was instrumental in the event’s success. It would not have been possible without the contribution of AAC Distributing and all other sponsors.

The enormous amount of voluntary work that goes into making conferences like this happen cannot be overstated. It is important to thank Founder Bobbie Terry and her team for their tireless efforts in making this event a reality. Their dedication and hard work were key to the conference’s success.

As a special treat, some of the attendees had the opportunity to go on a winery tour and visit the famous Salt Lick for BBQ, adding an enjoyable local flavour to the experience.

The conference organizers are buoyant about the future, with many sponsors already committed to next year’s event. The 2025 Women in Pest Control Conference, themed “BREAKING BARRIERSEmpowering Women to Spark Change,” promises to be even more impactful, poised to expand and evolve in the coming years. With such a successful year, the Women in Pest Control Conference is set to remain a key annual event in the pest management industry, championing the empowerment and advancement of women.

We sincerely appreciate Pest Posse TV (https://pestpossetv.com/) for their time and effort in taking these photos and for allowing us to use them. Your support of WIPC has been invaluable, and we are truly grateful.

CELEBRATING EXCELLENCE

2024 WIPC

Awards Night

The 2024 Women In Pest Control (WIPC) Conference, held in the city of Austin, Texas, was not just a gathering of professionals but a celebration of the remarkable achievements of women in the pest management industry. The conference culminated in an awards dinner that highlighted the extraordinary contributions and talents of female professionals who are breaking barriers and setting high standards in a traditionally male-dominated field.

Spotlight on the 2024 WIPC Award Winners

The evening was a showcase of inspiration and recognition, highlighting three exceptional women who have made significant impacts in their respective areas:

• Lisa Wiedemann: Winner of the Bobbie Terry Humanitarian Award, Lisa has been recognized for her extensive humanitarian efforts within and beyond the pest control community. Her dedication to making a positive impact sets a profound example of compassion and leadership.

• Amber Byers: Honored with the Technician of the Year Award, Amber has demonstrated exceptional skills and knowledge in pest management. Her commitment to excellence and innovation in her field practices has earned her this well-deserved accolade.

• Nanette Rota: As the recipient of the Business Grant Award, Nanette has demonstrated exceptional business insight and strategic acumen, propelling her new company toward success. This grant will provide her with the opportunity to receive mentorship from leading women in the industry, further supporting the success of her new business.

2024 BUSINESS GRANT AWARD WINNER

What is your name?

Nanette Rota

What is your place of business?

Praying Nantis Pest Control

What is your role?

Owner/Operator

Introduction: Can you tell us a bit about yourself and your current role in the pest management industry?

I’ve been in the industry for 22 years. I’m a wife, mother, grandmother, and Yorkie mom. Owner of Praying Nantis Pest Control in Myrtle Beach, SC

Journey: What inspired you to pursue a career in pest management?

A Bad divorce. I was working for a very abusive female boss. I had just gotten out of a very abusive marriage and was looking to do something different. I was a sales manager and salesman in the Air filtration industry. One of my part-time people was an administrative assistant for Terminix and she knew that my boss was a tyrant and that I was looking to get out of where I was. They had a sales position open, and I took it. I hated bugs, knew nothing about the industry just knew I needed a job, and was willing to do anything it took to take care of my daughter.

Obstacles: Have you faced any significant challenges as a woman in this industry, and how did you overcome them?

As a female, it was very tough in the beginning trying to get people to take you seriously. Most people saw me and thought no way is she going to go under a house. I pushed forward and became the expert in my field so that there was no doubt that I knew what I was doing and that I was there to help them with their pest issues. Along the way I had a few managers who thought oldschool “women should be at home taking care of the house”, but for the most part all of my managers at Terminix were always very supportive of my career and they respected my hard work and dedication. I made sure to get every certification there was to get so that when it came time for promotions I could be considered for the positions.

Awards: Can you share the story behind your recent award? What does this recognition mean to you and your career?

In 2021 I found the article about the first Women in Pest Control conference, and I was so excited and couldn’t believe that I wasn’t alone in the industry. At that moment I started to save up and plan to go to the next conference which was held in Houston in 2021. I did not know anyone but was not going to let that stop me from meeting my fellow sisters in the industry. I immediately contacted Bobbie and became a member of their Facebook group. The amount of knowledge found in the group was mind-blowing. Wow, I had not been on this journey all alone, there were women out there who had gone through the growing pains of becoming respected in the pest industry. To win the award was shocking and surreal and very much needed. The money was much needed and appreciated. The two most important things about receiving this award are the mentoring that came with it and the supplies from the vendors. The supplies from the vendors helped me, being a new business owner, this helped me to make decisions about chemicals that I did not even know existed and will definitely be using in the future.

Milestones: What are some of the key achievements that led to winning this award?

I think the fact that I am always willing to help everyone else. I don’t believe that you can out-give God. I worked very hard to get to the point of opening my office, I made a lot of sacrifices to get to this point. Being a Top Salesperson in all of the sales positions and different companies gave me the confidence to know that I could grow my business with hard work and hitting the pavement to make it happen.

Trends: What are the current trends in pest management, and how are they shaping the industry?

I believe that there is a trend to limit the different types of chemicals. This is shaping the industry to focus more on the IPM aspect of the business. I also believe there is a trend of more females entering the business.

Innovation: Can you discuss any innovative approaches or technologies you’ve implemented in your work?

I have what is called the “First Fruits Program”. This is when a customer mentions their church or organization, we give a 10% tithe of their first service to the church or organization of their choice. This is our way of giving back to the community.

Sustainability: How do you incorporate sustainability and environmental consciousness into your pest management practices?

By using IPM and then implementing the use of as many ECO-friendly chemicals as possible.

Representation: What has been your experience with gender representation in the pest management industry?

Until finding out about the WIPC group there has been very little female presence in our industry. That is why we are empowering women and making them known to the communities.

Support: Are there networks or organizations for women in pest management that have supported you?

Women in Pest Control.

Advice: What advice would you give to young women considering a career in pest management?

You need to get over the fear of creepy crawlies and know that this is a very fun and financially rewarding career. All you must do is just try it and they will be hooked.

Goals: What are your professional goals for the future, and how do you plan to achieve them?

I plan to grow my business within the first year and anticipate hiring at least one technician and possibly add a few more at least in the next 2 years. I plan to pass down my business to my daughter Samantha and granddaughter McKenzie in the far future.

Challenges: What challenges do you anticipate the industry facing in the coming years, and how should it prepare?

I believe that there will be many restrictions on the use of chemicals and we as pest professionals will need to step up our programs and focus on IPM as a main means of service and the use of Eco-Friendly chemicals.

Legacy: What kind of legacy do you hope to leave in the pest management industry?

I hope to leave a legacy for my family and young women alike that no matter what background, economic status, educational level, or race you come from you can make all your dreams come true with hard work, dedication, and surrounding yourself with the right people and putting God first in all your ventures.

Motivation: What keeps you motivated in your work, especially during tough times?

What keeps me motivated is the fact I am blessed with the opportunity to make a difference every day that I am given life. Also, a big factor is that my family depends on me and that no matter how you feel there are always bills that must be paid and things to be done so you just have to press through.

Work-Life Balance: How do you balance the demands of your career with your personal life?

Honestly, I am still figuring this out. This has always been a big issue for me because I am so focused and driven, but after hearing my daughter tell me that she wants to make sure to spend more quality time with her kids because of how hard I had to work when I was raising her. That hit home for me and now at my age I realize just how precious life is and making money so that you can do things with your family can’t always be the priority, it’s the little things and moments that count. My mentors also help keep me in check with this as well. LOL Bobbie is quick to tell me that I need to have a cut-off time each day and days off for my family. I do include my family in my day-to-day schedule and let them know if we have a special project that I have to work extra on.

Inspirations: Who are your role models in the industry or beyond, and why?

Well, there are many. My Mom, I know she is looking down from heaven and saying you go, girl! She has always been my #1 fan. She always said no matter what you want to be in life even if it’s the garbage man, you be the best darn garbage man there is. I’ve always held to this. Bobbie Terry - She was my first female mentor in the business, and she’s been right there coaching me every step of the way. Pushing me to start my own company and showing me that no matter the age you

can do anything you want to if you want it bad enough. Lisa Botts - She has a ton of knowledge in showing how to build your business to bigger levels. Gabriella CashShe is so fun and such a joy to be around. She has taken over her dad’s business with many trials and overcome. She is so helpful to anyone and just a great inspiration. Patti Witten - This lady has a heart the size of Texas. She is amazing. The love she has for animals and those around her is truly inspirational. She too had to go through so much stuff to keep from losing her dad’s legacy. She inspires way more people than I think she is even aware of. Priscilla Hernandez - This young lady is such a go-getter. She owns and operates multiple businesses and is successful in all she does. I am so proud to call her my Little Bug Sister. She is making a huge mark on the world for every young girl to follow. Noelle Goins - She inspires me to be the best I can be because that is what she does. She is showing young girls (and us old girls) just how fun the pest control industry can be. She also gives back to the community and is proud to be a Christian business owner as well.

2024 BOBBIE TERRY HUMANITARIAN AWARD WINNER

What is your name?

Lisa Wiedemann

What is your place of business?

Rose Pest Solutions

What is your role?

Service Manager

Introduction: Can you tell us a bit about yourself and your current role in the pest management industry?

I initially worked as a service professional specializing in Norway Rat control in downtown Chicago and was later promoted to service manager. I have been in this position for the past five years. Beyond my career, I am an avid reader of science fiction and fantasy novels, a martial arts enthusiast, and have a large involvement in the performance arts community.

Journey: What inspired you to pursue a career in pest management?

My initial exposure to the industry was through a friend who worked in sales. It was during training that I realized a path in this industry was the type of career I was seeking. My favorite part of the job was helping people solve their pest problems, especially the detective work that was involved in the process. Over time, I became more confident and skilled and am fortunate to work for a company that recognized my accomplishments and my ability to train new service professionals.

Obstacles: Have you faced any significant challenges as a woman in this industry, and how did you overcome them?

People are commonly caught off guard by women in the industry. As with many STEM fields, it is maledominated. Even when giving facts and sound advice, I could be met with skepticism. Gaining credibility can be a challenge, especially when approaching a new client. However, I feel being able to change the style of communication to better connect with people is a strength of women in the industry. Being a leader has not only given me confidence in my knowledge of the industry but also the honor of being able to show others women are just as capable.

Awards: Can you share the story behind your recent award? What does this recognition mean to you and your career?

December. To increase participation, we create two teams and have participants donate for their “team”. I saw that this little edge of completion garnered more engagement from the community. Rotating the teams also adds freshness to the blood drive each year. In addition, I also take the lead on a yearly fundraiser for St Jude’s Children’s Hospital in July, a clothing drive to help raise funds for the Epilepsy Foundation every November. As a member of a worldwide book club, I have been in a very good position to hold book drives with a focus on underprivileged children across multiple states in the Midwest and eastern US. In addition to all of this, I also volunteer year-round for many other causes and groups, including a large effort to send supplies and clothing to Ukrainian refugees.

Support: Are there networks or organizations for women in pest management that have supported you?

Women in Pest Control (WIPC) has by far been the most supportive group I’ve had the pleasure of being a part of. The level of community is unparalleled, regardless of distance. Experts in any area of the industry answer questions in the group regularly. Also, the open sharing of ideas and organic mentorship is a great incubator for the future of Women in this industry.

“I want to see more people who look like me in the industry with the same respect and opportunities as everyone else.”

The honor of receiving this award tells me that I should stay on the path and continue doing as much good as I am able for the community. Through charitable works, you build social capital and that helps build community trust. Recognition is a vital aspect of any successful business culture and impacts employee motivation and loyalty.

Milestones: What are some of the key achievements that led to winning this award?

Through Covid-19 I organized and ran a project which became known as ”Gryphon’s Wings” to benefit people in the Midwest area, which I feel was the most significant part of receiving this award. This was a project to help people get through financially difficult times, and at the same time keep both funding and requests for aid as anonymous as possible, with the recognition that it’s difficult to ask for help sometimes. This project has directly impacted many people by giving them financial relief for rent, bills, medicine, and surgery. A holiday blood drive that runs the month of

Advice: What advice would you give to young women considering a career in pest management?

Most importantly: Learn, learn, learn. Pest control is a seasonal business, so you can take in knowledge in bits and pieces important to your area of the world at a pace comfortable to you. You’ll constantly have new and exciting challenges, and it’s important to be excited about the work you perform.

Goals: What are your professional goals for the future, and how do you plan to achieve them?

I hope to continue my path of learning and acquire my A.C.E. certification and am currently in the process of studying for this accreditation.

Legacy: What kind of legacy do you hope to leave in the pest management industry?

I want to see more people who look like me in the industry with the same respect and opportunities as everyone else.

Motivation: What keeps you motivated in your work, especially during tough times?

The fact that I am helping people, both in the field helping people with their pest issues, and in the company helping new technicians learn the industry.

I’ve found that being a teacher in the industry, especially with newer people in the field, strengthens my love of learning, and provides the opportunity to see the industry through a new set of eyes with each person.

Work-Life Balance: How do you balance the demands of your career with your personal life?

My team knows I’m a phone call away regardless of the hour or day. Ensuring my team has all the tools and knowledge they need to succeed is one of the most important things to consider. Spending the extra time to take care of my team, creating a space where they can share ideas and do meaningful work together and independently helps create a space where I can feel confident stepping away enough to have a good worklife balance. It comes down to doing a lot of training and mentoring early on so you have strong confident techs in the field who can pass it on. Once you have built a good team you should feel confident in their autonomy.

Inspirations: Who are your role models in the industry or beyond, and why?

Dixon Hammond, a musician from Ann Arbor, MI has been an inspiration. He had a video where the main message was “You’re going to hear a lot of no’s, but it all it takes is just one YES! to change your life. So, keep putting yourself out there, and don’t be afraid to hear hundreds of nos. It only takes one, yes to turn everything around.”

2024 TECHNICIAN OF THE YEAR AWARD WINNER

What is your name?

Amber Byars

What is your place of business?

Pest Pros of Michigan

What is your role?

Director of Service Operations and Quality Assurance Introduction: Can you tell us a bit about yourself and your current role in the pest management industry?

Route technician in general pest control was how I started in pest control. Absolutely loved it, I actually miss running routes and seeing all of our clients.

Currently Director of service operations and quality assurance. Luckily part of my job is to be in the field with my guys for quality control and training- so I haven’t completely lost technical service/client interaction.

Journey: What inspired you to pursue a career in pest management?

Watching Maria Sorrentino come from a company that didn’t match her values and creating a company that allowed her to enjoy coming to work. She offered me an opportunity for growth and development in a pest control career. I have always looked up to Maria, she’s been a pillar of my journey. Without her, I wouldn’t be where I am today.

Obstacles: Have you faced any significant challenges as a woman in this industry, and how did you overcome them?

The biggest challenge I’ve faced is not being respected for my knowledge and technical abilities, for the simple fact that I’m a woman. I’ve coached with some industry leaders to learn better leadership skills so I could maneuver and respond appropriately when being pushed back on.

Awards: Can you share the story behind your recent award? What does this recognition mean to you and your career?

This recognition for the award shines a spotlight on Pest Pros of Michigan for the constant dedication they provide to all of the staff members. Pest Pros consistently provides opportunities for growth and development, this is just the beginning for us.

Milestones: What are some of the key achievements that led to winning this award?

Being a driver from the beginning. Never gave up, even on the long days that led to 60-70 hour work weeks for my first year or two as a route tech. Being a consistent team player and helping develop every technician that came after me. Creating and implementing training programs throughout the company. Never lost sight of continued education through the Purdue course and currently working on the ACE.

Advice: What advice would you give to young women considering a career in pest management?

Standing strong with confidence in a male-dominated industry can be challenging. Rely on your training, never stop learning, and don’t be afraid to fail. Failures

can lead to success if you’re courageous enough to evaluate your mistakes and make the necessary changes moving forward.

Goals: What are your professional goals for the future, and how do you plan to achieve them?

Continue developing technicians to far exceed myself and grow our company—ongoing education and infield experiences through the ace and my current role.

Motivation: What keeps you motivated in your work, especially during tough times?

My team inside of Pest Pros, my family, and my number one fan- my dog Eleven.

Work-Life Balance: How do you balance the demands of your career with your personal life?

It’s very challenging, but having that separation from work once I get home is very important. Making sure I get everything I need to get done while I’m at work completed so when I’m home I can focus on my dog and my family and self-care. Whether that’s reading, meditating, journaling, walking my dog, spending time with family or just relaxing on the couch. Very important to have that disconnect so that when you get to workyou can pour yourself into it fully with a clear head and healthy body.

Inspirations: Who are your role models in the industry or beyond, and why?

Maria Sorrentino for her growth mindset, wisdom, and her big heart. She is dedicated to her team and can meticulously make the moves that will lead her company to success- and everyone on the team to success. Alan Feuer for his technical wizardry and leadership skills. Paul Bello for his work in the pest control industry and knowledge.

CELEBRATING EXCELLENCE

Looking ahead

Looking Ahead: New Awards on the Horizon

The 2025 WIPC Conference promises to be even more exciting with the introduction of two new awards: the Outstanding Customer Service Representative and the Salesperson of the Year. These awards aim to recognize the critical roles that support, and sales staff play in the pest management industry, highlighting the diverse skill sets that women bring to these essential positions.

A Future of Inclusion and Excellence

As the industry continues to evolve, WIPC remains committed to fostering an environment where the achievements of women are celebrated and given the visibility they deserve. The migration of more women into pest management signifies a progressive shift towards inclusivity and diversity. These awards acknowledge individual excellence and reflect the shared values of hard work, collaboration, integrity, and outstanding business understanding within the community.

These accolades offer a significant platform for exceptional women to showcase their talents, motivating others in the industry to aim for excellence and innovation. We look forward to the July edition of Buggin Magazine, which will provide full details on the 2025 nomination process for these awards. Meanwhile, the industry observes with pride and excitement as these talented women continue to establish new standards of success.

In a world where opportunities should be equally accessible, financial barriers often hinder potential. To combat this, the “Evelina EmpowerHer Fund” has been initiated by Women In Pest Control (WIPC) to sponsor deserving women to attend the 2025 Breaking Barriers WIPC Conference. This event, scheduled for March 6th and 7th, is designed to foster professional development, networking, and empowerment for women aiming to advance their careers.

The fund was inspired by Ashley Evelina Comerfield, a dedicated WIPC member who has expressed her intention to support and encourage contributions for future events. Her advocacy for the fund arose from seeing the impact of past conferences on her own professional journey. Her commitment to fostering similar opportunities for others led to the establishment of this fund. Named to honor Ashley’s middle name and her spirit of generosity, the “Evelina EmpowerHer Fund” supports aspiring professional women by removing financial obstacles that prevent them from attending this pivotal conference. The fund will continue to grow with contributions from those who share Ashley’s vision, extending her legacy and promoting inclusivity.

The 2025 Breaking Barriers Conference will provide a supportive environment for women in the pest control industry, offering a judgment-free zone where attendees can openly discuss their experiences, ask questions, and seek guidance to advance their

careers without fear of ridicule or embarrassment. The WIPC Conference is crucial for equipping women with essential tools, knowledge, and connections. It features workshops, speeches, and panels from leading professionals and provides opportunities for attendees to engage with mentors and recruiters.

Details on how to contribute to the fund will be announced soon. By donating, supporters will help ensure that talented women have the opportunity to be empowered at this event, contributing to a movement that advocates for equal professional opportunities. This initiative not only helps individual professional growth but also impacts the broader community by fostering collaboration and advancement.

Ashley Evelina Comerfield

WORK - LIFE BALANCE :

Tips on managing the demands of the job with personal life.

WORK HARD, PLAY HARD

By Maria Sorrentino – Pest Pros of Michigan

The phrase Work-Life Balance has always rubbed me the wrong way. Probably because I had never experienced this magical phenomenon called “balance”. Balance is defined as an equal distribution of weight. Work has always filled a larger portion of my life because I honestly love what I do and I enjoy my work.

Other terms seemed to fit better “Work-Life Harmony” or “Work-Life Integration”. The idea that it doesn’t have to be even made more sense. Especially once I started running my business, I had more freedom to choose what I worked on and when.

About 10 years ago, I went through a rough patch in my career. I was burning the candle at both ends. Working constantly in a position in which I had very little control. I was running routes by day and working on the business in the evenings. The company I worked for at the time was trying to expand in a new market and it was very chaotic. I hit burnout. I don’t know if you’ve ever experienced true burnout but it’s debilitating. Everything inside of you wants to get out of it, but physically you can’t will your way through it.

I started doing research on burnout and how to overcome it, turns out burnout comes from having little control over your circumstances. Working on something you no longer believe in or taking on commitments that result in neglecting your own needs. It took me a good 18 months to come out on the other side. That’s about the time I started my own company.

The first few years of starting Pest Pros were intense. We worked from dawn to dusk, but this was different than before. I had much more control this time and this was something I was truly passionate about.

About 2 years into launching our new company I started to have similar feelings of heading toward burnout. I knew I could not afford to go through this again, so I decided to make changes. I started with selfdiscovery. What did I even like to do? People would ask “What do you do for fun?” and I’d say, “I work”. It was the thing I enjoyed the most.

So, I started finding business workshops and conferences. I started to travel to these places and meet people who were going through similar things to me. I met my Friends Bill and Angie Richter at a PJB Business Development Conference. They inspired me as they were taking a long weekend monthly to travel to other companies or conferences, and they said that was their secret to maintaining their personal life on top of the job. This appealed to me as it was difficult for me to justify time away from the business. It was a win-win.

This has been the #1 thing that has kept me sane through it all. I love to travel, I love to learn new things, I love to see my friends, and I love to take my family along. We work hard and we play hard! The space away from the business allows me to get perspective and clarity. I also get to visit new places; it has opened my world in a way I could have never imagined.

Having a community of people who you can identify with is extremely important. Brene Brown says that the two most powerful words when we are in struggle are “me too”. I could not agree more. No matter what role you are in, knowing you can pick up the phone and call someone who can identify is life changing. Also, people who can celebrate your wins and remind you of who you are.

So how do you begin to figure out what your Work Hard Play Hard might look like?

Here are a few helpful guides you might find useful.

1

2

3

Assess your priorities. Every person experiences joy in different ways.

Make a list of things that interest you.

Ask someone for their advice. Specifically, someone who is living the life you’d like to live.

4 Set some goals. Reward yourself when you achieve them.

5 Practice. You won’t know what you enjoy until you try some things.

I hope this has resonated with you and that you find ways to enjoy the journey.

At AAC Distributing, we are committed to supporting business success. We offer professional grade exclusion products that are simple to use and we provide free extensive training for pest and wildlife control operators.

“Empowering Women to Spark Change”

WELLNESS AND SELF - CARE

Focus on mental health and physical well-being for women in physically demanding jobs.

Written by Angie Richter - 1 Stop Pest Control Ohio.

Working in physically demanding jobs often entails long hours, exposure to challenging environments, and the pressure to perform consistently. For women in roles like pest control, these factors can intensify stress, anxiety, and even lead to burnout. The stigma surrounding mental health in the workplace can also make seeking support or taking breaks seem challenging.

Acknowledging the importance of mental health is the first step towards fostering a culture of well-being. Employers can implement initiatives such as regular check-ins, access to counselling services, and creating a supportive work environment where employees feel comfortable discussing their mental health concerns without fear of judgment.

Incorporating self-care practices into daily routines is crucial for maintaining mental resilience. This can include mindfulness exercises, setting boundaries between work and personal life, engaging in hobbies outside of work, and seeking social support networks. Additionally, practicing gratitude and positive affirmations can help shift focus away from stressors and towards gratitude for one’s abilities and accomplishments.

In physically demanding professions like pest control, the risk of physical strain and injury is everpresent. Women in these roles must prioritize their physical well-being to ensure they can perform their duties effectively over time.

Learning and incorporating proper lifting techniques, using assistive equipment, and maintaining good posture, can help minimize the risk of injury.

Regular exercise not only strengthens the body but also improves mood and reduces stress. Incorporating physical activity into daily routines, whether it’s a brisk walk during breaks or yoga sessions after work, can have significant benefits for overall well-being. Additionally, prioritizing nutrition by consuming a balanced diet rich in fruits, vegetables, lean proteins, and whole grains provides the body with the fuel it needs to perform optimally.

Working in physically demanding professions, rest and recovery are essential for allowing the body to repair and rejuvenate. Prioritizing your health through exercise, nutrition and rest can not only benefit your own well-being but also contribute to a healthier and more productive work environment.

Angie Richter President

CAREER PATHS FOR WOMEN IN PEST CONTROL

“Opening Doors to Diverse Careers”

POWERING WOMEN IN PEST CONTROL : A PROMISING CAREER PATH

The pest control industry, traditionally dominated by men, is increasingly becoming a promising career path for women. This field offers diverse roles that are suitable for female professionals who seek to make a significant impact in a dynamic industry. As society progresses towards greater gender diversity across various sectors, pest control presents unique opportunities for women to excel and lead.

Why Pest Control is Suitable for Women

1. Diverse Skill Utilization: Pest control is not just about exterminating pests; it involves customer service, problem-solving, biology, and technology. Women often excel in these areas, bringing strong interpersonal skills, attention to detail, and a methodical approach to solving complex problems.

2. Leadership Opportunities: As the industry grows, there’s a rising demand for leadership roles to be filled by people who bring diverse perspectives. Women are stepping into these roles, managing teams, and running successful pest control businesses. Their inclusion at the top can lead to more innovative approaches to pest management and business strategies.

3. Flexibility and Work-Life Balance: Many women seek careers that offer flexibility, and pest control companies are increasingly accommodating

these needs with flexible scheduling options. This adaptability allows women to balance professional and personal commitments effectively.

4. Education and Training: The industry places a high emphasis on training and certification. This commitment to professional development is attractive for career-focused individuals. Moreover, educational programs in pest management can also pave the way for continuous learning and specialization, areas where women can excel.

5. Safety and Technology: With advances in technology, the pest control industry has become safer and less reliant on physical strength. Techniques such as Integrated Pest Management (IPM) and the use of environmentally friendly products are aligned with skills and values many women bring to the table.

Successful Women in Pest Control

There are many success stories of women who have carved out rewarding careers in pest control. From technical roles to CEO positions, women are making significant strides. For instance, some have excelled in research roles, contributing to the development of new pest control methodologies that are more effective and environmentally friendly. Others have risen through the ranks to manage large franchises or start their own pest control businesses.

Challenges and Overcoming Them

Despite the opportunities, women in pest control face certain challenges such as gender bias and lack of representation. However, industry associations and some of the leading companies are actively working to promote diversity. Initiatives such as mentorship programs, networking events, and leadership training are geared towards supporting women in the industry.

Conclusion

The pest control industry offers a robust platform for women to build a career that is both challenging and rewarding. With the right skills, training, and opportunities, women can thrive in this field, bringing new perspectives and innovations. As the industry continues to evolve, the role of women is expected to become even more significant, making pest control an excellent career choice for aspiring female professionals.

JOB VACANCIES

GOOD NEWS PEST SOLUTIONS

We are a family-owned business based in Venice, Florida, dedicated to serving our local community. We are currently seeking to expand our team by hiring a Residential Pest Control Technician for our Venice and Nokomis routes. Additionally, we have openings for Technicians specializing in Termite and Wildlife control. Interested candidates are encouraged to visit our website at goodnewspestsolutions.com to complete an application. Join us in our commitment to providing top-tier pest control solutions.

ACI PEST & LAWN SOLUTIONS

ACI Pest & Lawn Solutions, a top-rated pest control company based in the Burnet/Llano county area of the Texas Hill Country, is looking to hire a part-time Maintenance Technician. Proud of our 5-star Google rating, our achievements are a testament to the dedication of our excellent team. The position offers 24 hours per week with an hourly wage of $20.00 to $24.00, flexible working hours, and a casual, safe work environment. Responsibilities include repairing damaged electrical wiring, addressing safety hazards, replacing parts on spray pumps, performing minor tune-ups on small motors, and working with metal flashing to prevent rodent access. Applicants should have experience in small engine repair, basic carpentry skills, strong interpersonal and attention to detail skills, and physical stamina. Required qualifications include a high school diploma (preferred), at least one year of experience in mechanical and facilities maintenance, and a valid driver’s license. Background checks and random drug testing may apply. Benefits include a flexible schedule, bonus pay, and the opportunity to work shifts primarily during weekdays. For more information, please email Jennifer Rice at acipest. jrice@gmail.com.

Nibor-D®+ IGR is your ready-to-use secret weapon for eliminating cockroaches, small flies, and a host of other pests in the places they like to eat.

CONTACT YOUR NISUS REPRESENTATIVE FOR MORE INFORMATION

800.264.0870 | WWW.NISUSCORP.COM | REMEMBER TO ALWAYS READ, UNDERSTAND AND COMPLY WITH THE LABEL #WIPC-ND-FP-0424-TR | NIBOR-D AND NISUS ARE REGISTERED TRADEMARKS OF NISUS CORPORATION. ©2024 NISUS CORPORATION

P e s t C o n t r o l T e l e v i s i o n N e t w o r k

P R O V I D I N G F R E E W

A d e d i c a t e d o n l i n e p l a t f o r m a n d c o m m u n i t y c r e a t e d t o s e r v e a n d e m p o w e r p e s t m a n a g e m e n t p r o f e s s i o n a l s

E x p e r t - L e d I n s i g h t s P r o f e s s i o n a l G r o w t h C o m p r e h e n s i v e T r a i n i n g C o u r s e s C o m m u n i t y C o l l a b o r a t i o n

RECOGNIZING THE

ACHIEVEMENTS

OF WOMEN IN PEST CONTROL

This video series shines a light on the achievements of women in the pest control industry, focusing on the Women in Pest Control Organization Conference held in Austin, Texas. It includes interviews with the winners of the Bobby Terry Humanitarian Award, Service Technician of the Year, and Business Grant Winner. The series is sponsored by Nisus (https://nisuscorp. com) and Target Specialty Products (https://www. target-specialty.com)

WOMEN IN PEST CONTROL RECOGNITION

- JEN FOX

The 2024 Women in Pest Control recognizes Jen Fox the Director, of Service Delivery at Rentokil -Terminix.

WOMEN IN PEST CONTROL RECOGNITION

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NOELLE GOINS

The 2024 Women in Pest Control recognizes Noelle Goins the owner at Get Goins Pest Control.

WOMEN IN PEST CONTROL RECOGNITION

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NICKY TURNER

The 2024 Women in Pest Control recognizes Nicky Turner the owner of Laguna Pest Control located in beautiful Noosaville, QLD, Australia.

BUSINESS SAVVY

Strategically managing your business

The logistics of how to run and operate a pest control company are simple and more talented and intelligent people than myself have created systems and framework to achieve great results. Truly, there is no need to reinvent the wheel. If I could only give a single piece of advice in this article, it would be to master these logistics through mentorship, reading, and continual learning. I like to call this the learning journey. A journey is intentional and layered. It takes a lifetime to arrive, and it is meant to be enjoyed along the way. In this article I’ll share some of the things I’ve picked up in my 16-year learning journey of starting from zero customers to operating a pest control company with over 60 employees.

The single most game changing piece of business knowledge I’ve learned over the years is to know your data and numbers and use them to make sound decisions.

If you’re a one-person operator or if you are running a multimillion-dollar operation, you NEED to understand and regularly monitor your numbers. You need to also understand what behaviors drive those numbers, and what actions you need to take to drive those behaviors in your organization. Now, I started this article off by saying that the operational logistics of pest control were simple, but keeping score and collecting data in your business is a more complex matter. Most pest control founders and owners work in their business and are either performing services, answering the phone, or managing the employees. If you’re in the earlier part of your learning journey you are probably doing all of the above! The most important thing you can do in your business is not the revenue generating activities, it is the thinking, the planning, and the leading. No

matter how intense and busy your days are, take time to step away to think and plan for at least an hour each day. When I first started to do this in my business years ago, I found my mind wondering and focusing on the upset customer, the difficult employee, or the latest fire in my busy operation. That was a waste of my time as those temporary and fleeting troubles were not true indicators of how my business was performing. Numbers and data do not have feelings. They are the truth bearers about your business. It is the score of the game that determines the winners and if you plan on winning you better understand and KNOW the score. While I measure and monitor 45 different metrics (also called the KPI, OR key performance indicators) weekly in my business there are two metrics that I really live and die by. It is how I keep score and I’d like to share my ideas around these two metrics.

I will start off with My favorite Metric of all time.

The Monthly Net/Gain

How to quantify: Track how many new RECURRING customers you are adding to your book of business each month. Subsequently, you will also need to know how many RECURRING customers cancel each month. For example: if you sold 25 new reoccurring services, but 5 existing customers canceled, your business grew by a net total of 20 new accounts. I also find it helpful to track these accounts by the dollar amount of annual contract value. For example, If your 25 new customers annual contract value was $700 each you would multiply 700x25= for an annual value of $17,500. You would also need to quantify the annual value of your canceled accounts. Let’s say the 5 canceled customers annual contract value is also $700 dollars each, 5X700= $3500 in annual value. If you subtract $17500-$3500= you have added a total of $14,000 to your future top line annual revenue. (**If you’re a pest pac user, Pest Pac software has this report prebuilt and is easily found under the report section of the menu options.)

Why does this matter? – If your making quick gains and consistently adding new customers this can give you confidence in knowing the answer to the always looming questions of “Is it time to hire another employee, and can I afford to do this?” Now you can look at your data with confidence and know if you have a net gain of 120k over the last several months so not only do NEED to hire, but you will also be able to afford a tech with a 55k-60k annual salary with out loosing sleep at night. Many times, I have witnessed people hire based on feeling overwhelmed and overworked or they wait to hire until they are unable to service customer’s needs. Honestly, by the time you are to

that point you are literally behind on the game as it takes a minimum of 90 days (if your efficient) to recruit and train a new technician. Please know, If you’re not adding consistent gains in your business, you undoubtedly have one of two problems. Either a sales and marketing problem OR a customer satisfaction problem and I will add if your company is in a negative gain, you likely have both problems! Tracking Net/ Gain numbers unlocks your ability to project future revenues. The business term for this type of metric is a “Leading indicator” which basically means you have the foresight to see the direction your company is going before you get there and in turn you can make any necessary adjustments. With this one simple metric you can make strategic decisions around growth, stay in touch with your sales numbers, and monitor your customers level of satisfaction with your company. It also helps you decide which area of the business needs the most attention and which task and strategies should be prioritized. In the words of an old Chinese proverb- “If you do not change your direction, You will end up exactly where you are headed.”

Since we have covered my favorite metric and learned about leading indicators, let’s discuss the only metric that truly matters, the Alpha and Omega of all business measurement.

The Monthly Net Profit.

How to quantify: Most business operators know this formula and the simplest explanation is to subtract your expenses from your revenues and you have the net profit number. What surprises me the most when I speak privately with MANY of my colleagues is that they know the formula but not the number. If they do know the number, they look at it at the end of the year. Many business owners and operators make decisions based off cash flow, aka, “the bank balance” and are not in touch with this all-important profit number. If you are reading this and you are that person don’t be too hard on yourself. According to an article in Forbes magazine 34% of small business owners surveyed said their bookkeeping and accounting was incomplete and inaccurate.

If your books are not in order, if you don’t keep an organized chart of accounts, or your accountant sucks, I implore you, bite the bullet and hire a great accounting firm to help you. They are worth their weight in gold and the return on that investment will be realized many times over. A great accountant should be well versed and have ample experience in accounting for home service businesses. In addition to that they should be able to help you with matters of financial literacy and explain in detail the ins and outs of your P&L as well as your balance sheet on a monthly basis.

Why does it matter? Unlike the net/gain metric, profit tells you where you’ve been as a business, not where you’re headed. Profit is the ultimate judge of your past actions, and it will sentence you to hard labor if you’re guilty of being a terrible business owner/ manager. The business term for this type of metric is a “lagging indicator.” Lagging indicators tell you if your past strategies, investments, hiring decisions, and financial decisions are worth repeating. Industry benchmarking indicates that the average pest control company yields a 15% margin. This means if your business does 1M a year in revenues your profit would be $150,000 or 15% of your total revenues. Top performing pest control companies have margins of 25% or higher and this is more commonly seen in larger companies that have the financial benefit of the economies of scale. If your profit margin is below 15% it is a likely indicator of needed correction in your business. The hardest part is finding the problem, and this is the order I recommend you look for the solution. First, scrutinize your pricing. The easiest and quickest way to correct a low performing margin is to increase prices on your existing customer base. A common mistake I see operators make in price increase strategies is to increase your rate card for new customers and not increase pricing on the existing customer base. This is a terrible strategy as this will slow new sales and lower the sales closing ratio, further eroding precious profit. Secondly, take a deep dive in your routing efficiency. Do you need to reorganize routes? Scale down your service area? How can you create a sales strategy to increase customer density to improve routing? Thirdly, dig down on expenses. Most commonly, vendors and credit card processors like to slip in “silent” price increases that often go unnoticed. Review these expenses and renegotiate rates and pricing if necessary. Finally, if you have run through those three scenarios and are still looking for the solution go back to the data again. The truth is always in the numbers.

Sky LaJaunie LaJaunies Pest Control New Orleans

BOBBIE TERRY

WIPC Founder & CEO

Owner of The Bug Lady

What inspired you to recruit staff members at Women In Pest Control?

I founded WIPC with the vision of creating an exclusive women’s pest control group, providing a safe space for us to engage without the ridicule or bullying that often occurred in larger, mixed-gender pest control forums. The group’s purpose is to foster constructive feedback and meaningful discussions. I never anticipated the overwhelming response and significant growth it has achieved today.

JENNIFER RICE

WIPC Website Designer

Owner/Operation Manager of ACI Pest & Lawn Solutions

What motivated you to join the staff at Women In Pest Control?

While I’ve been a part of ACI since my hubby started it, I recently have taken on a more active role and knew I needed some outside help to get my bearings. I started joining a few Facebook Pest groups and on my very first post, got ripped and chastised and blamed for the current issues we were experiencing. The guy was such a jerk and I almost walked away from all groups. Bobbie reached out and suggested I join WIPC. I wasn’t sure I wanted to have part in any other groups but thought I’d give it a shot. I’ve NEVER experienced a more kind, giving, helpful and wonderful Facebook group in all my years of being on the platform! I have also run my own photography company and have created multiple websites for myself and my hubby’s biz. I figured this would be a great way to give back and support other women in this industry. I’m so blessed to be a part of this organization!

NANETTE ROTA

WIPC COO

Owner/Operator of Praying Nantis Pest Control

What motivated you to join the staff at Women In Pest Control?

Since day one of finding out about the group , I’ve wanted to be a part because of all the compiled knowledge there is and I wanted to share the help that I also received since joining the group.

NICKY TURNER

WIPC Staff Development Advisor

Founder Professional Women In Australian Pest Management

Founder of Women In Pest Management

Director and Operations Manager of Laguna Pest Control

What motivated you to join the staff at Women In Pest Control?

I support the Women in Pest Control (WIPC) initiative because I believe empowering women is crucial for the health and social development of families, communities, and various industries. By advocating for women in the pest control industry, I help enable them to fully utilize their skills, thereby enriching the field with diverse perspectives and expertise. My commitment has consistently been to promote recognition and provide accolades. Through organizing educational and training workshops at conferences, I aim to support women in various roles within the industry, fostering an environment where they can thrive and succeed.

TAWORIA “TEE” WASHINGTON

WIPC Social Media Coordinator

Owner/Creative Director of Urban Knack Virtual Administrative Services

What motivated you to join the staff at Women In Pest Control?

My best friend introduced me to WIPC at this year’s conference and I immediately fell in love with the community. My business is not pest related but I have come to have a major respect for Women In Pest Control. The work they do in support of not only Pest control but each other makes you want to find a space amongst these amazing women to help give back!