2024-2025 Annual Report

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2024–2025 ANNUAL REPORT

SOCIAL EDUCATION

Major Accomplishments and Highlights

• The year began with the launch of the Terrace Season as a festival and the “Summer by the Lake” was started, complete with a jingle written and performed by Sean Michael Dargan, WUD Music advisor. This summer long festival saw an expansion of the music program, merchandise, and expanded programming such as the Teeny Tiny Terrace Trot, a .262 run/walk that, of course, ended with a celebration on the Terrace!

• The “Find Your People (FYP)" initiative, conceptualized and managed by the Wisconsin Union, was launched to address rising concerns about student loneliness, isolation, and the need for genuine connection on UW Madison's campus. Funded by a $51,500 allocation from the Parent and Family Fund (via Student Affairs), the FYP initiative was developed to help students meet others and foster a sense of belonging at UW Madison. The initiative resulted in 37 staff-led FYP events planned, 14+ student-led FYP grant funded events, all with a combined 6,100 participants.

• This year saw a major rebrand from Center for Leadership and Involvement to the Office for Student Organizations, Leadership & Involvement (SOLI), guided by stakeholder and student input. Efforts included a full communication strategy, website overhaul, and visual integration with the Wisconsin Union brand.

• The Office for Student Organizations, Leadership & Involvement supported 132 students in their pursuit of the 132 leadership certificate, 14,183 student organization fair fall attendees and 4,327 student organization fair spring attendees.

• In response to changes in campus policy, SOLI enforced an Registered Student Organization (RSO) advisor requirement for Student Organization during the annual registration process, recruited volunteer advisors for groups in-need, and designed a matching process to connect RSOs with volunteer advisors.

• Fraternity & Sorority Life (FSL) launched a new Wisconsin Welcome FSL Showcase, drawing over 700 attendees.

• FSL also expanded Chapter President Leadership Program with a new cohort-based model focused on problemsolving within FSL.

• Student Print was reimagined as the RSO Print and Resource Center, a self-service hub supporting student leaders and located in the Student Activity Center.

• Homecoming saw increased RSO involvement, especially in activities like window painting and the Medallion Hunt.

• The Homecoming Parade was a notable success, featuring participation from over 89 groups, including more than 50 student organizations. The event drew an estimated 10,000 spectators and was livestreamed in partnership with WMTV Channel 15, enhancing its reach across campus and the community.

• WUT increased rental activity and event engagement: 12% increase in space usage, 26%increase in RSO usage, and 16% increase in Box Office revenue.

• Outdoor UW (OUW) achieved 100% student staff retention for summer 2024, attributed to strong training and work culture.

• In partnership with Adaptive Fitness, OUW also expanded adaptive programming.

• In 2025, we re-envisioned Frosty Feast as a sit-down, holiday-themed dinner event featuring cabaret-style entertainment. Showcasing the talents of the Wisconsin Singers and other UW–Madison students, the evening delivered an unforgettable festive experience to a sold out audience.

• Candie Waterloo joined the team in January as the Wheelhouse Studios Director. The program hosted 188 courses, 163 group events, 47 free events and saw over 2,540 users in open studio visits this year.

• In February, the Wisconsin Singers experienced a leadership transition with Maggie Condon stepping in as the new Executive Producer. Despite the changes that came with this transition, the troupe came together, worked incredibly hard, and produced a truly spectacular show that brought joy to audiences across the Midwest.

• Sean Danner, was promoted to Assistant Director of Ticketing and Patron Services within the Wisconsin Union Theater.

• Community Engagement unit successfully launched a new Wisconsin Union Summer Camp Program. Through the collective efforts of a dedicated planning committee within Social Education, a high-quality and fully licensed youth program was created that served over 200 participants between the ages of 8 and 16.

WISCONSIN

UNION DIRECTORATE

Programming Board Highlights and Program Reach

• During the 2024-2025 academic year, Wisconsin Union Directorate (WUD) had 96 student leaders and 130 student volunteers who held over 460 committee meetings.

• WUD Art featured artist Tyanna Buie’s gallery exhibit in partnership with the UW Art Department and Colloquium Program drew significant engagement and campus acclaim.

• The Publications Committee underwent a strategic rebrand to Literary Arts to better reflect its evolving mission and their "Book Crawl", event with built community among literature enthusiasts at local bookstores, became one of their most popular series.

• The Global Connections committee defined three signature programming areas: Discovering Wisconsin, Cultural

Highlights, and Global Showcases and hosted the inaugural WUD Worldwide Festival, inspired by a field trip to the Milwaukee Holiday Folk Fair.

• The Performing Arts Committee (PAC) attended the APAP Conference in NYC and brought Soles of Duende to campus after seeing their showcase.

• The Alternative Breaks committee was put on a hiatus this year to take time to reframe the committee to

meet the needs and interests of today’s students. Alternative Breaks Interns: Arianna Jordan and Sara Hegde served as Alternative Breaks interns and created a plan for the committee’s resurgence and rebranding in the upcoming academic year.

• WUD Film increased Open Caption screenings by 64% and continued prioritizing accessibility through subtitled international films.

• The SCUBA Club continued international programming with trips to Puerto Rico and Costa Rica, now becoming a defining club tradition.

• The Sailing Club’s student annual membership grew by 27%, with over 7,000 boat and board checkouts and 149 instructors brought onboard.

• The Daytime Activities Committee ended their two-year pilot initiative at the end of this year. The committee’s practices and general mission were absorbed into another new pilot committee, WUD Wellness, beginning in the upcoming academic year.

• The Mountaineering Club produced a 9-part educational climbing video series, soon available for public access via YouTube and the club website.

• DLS worked collaboratively with the College of Letters and Science to present a lecture by Nobel-laureate physicist Adam Riess.

• DLS also hosted a talk by Amer Zahr, a Palestinian-American lawyer, comedian, and activist.

• WUD Games once again hosted their Murder Mystery Party, which has grown to a series of three day-long events. WUD Games assembled a team of writers from both a creative writing RSO and the committee who wrote out the script for the event and developed the concept. The event was their highest attended event.

• Society and Politics brought then-DNC Vice Chair David Hogg to campus in April. The event provided an opportunity for SoPo to connect with leaders from a number of other political and activist student organizations as they promoted the event and forged connections for a student-only reception.

• Society and Politics’ most impactful and attended event was a discussion by Professor Copelovitch who discussed the initial month of the Trump administration and expectations for what would come in the next two months as part of the administration’s first 100 days.

2024-2025 WUD Campus Events

2024-2025 Hoofer Club Participation

Shantanu Chaudhuri

for Internal Relations: Nathan Baker Vice

for External Relations: Elena Hein Vice

and Operations: Shiann Her

Director: Matiasse Kambandu Schilz

Marketing Associate Director: Ruth Dikkers Programming Associate Director: Olivia Marks

Installation Associate Directors: Mira Dahms, Fifi Lipscomb

Director: Adeline Wood

External Relations Associate Director: Anna Gosenheimer

Internal Relations Associate Director: Britney Tang

Culinary Instruction Associate Director: Sasha Pogorelova

Culinary Education Associate Director: Nandini Anantha

Community Education Associate Director: Abby Opsahl

Director: Nayah Matthews

Program & Member Development Associate Director: Flora Kunfira

Community Outreach Associate Director: Emily Swanson

Director: Allie Gosenheimer

External Relations Associate Director: Jordyn Babalola

Internal Relations Associate Director: Annika McElduff

Culinary Instruction Associate Director: Omar Shahin

Director: Manas Bhati

Marketing Associate Director: Chloe Wennesheimer-McCourt

Community Outreach Associate Director: Aaron Stettner

Facilities Associate Director: Miles Foster

AV Associate Director: Sean Hugelmeyer

Contemporary & Repertory Programmer: Sophie Gryske

Alternative/Independent/International Programmer: Aditya Demapure

Collaborations & Special Events Associate Director: Kasia Piontek

WI Film Festival Intern: Cammie Kleinman

Summer Coordinator: Emma Weishaar

Director: Avery Maeve Morrison

Special Events Associate Director: Kalin Ahmad

Collaborations & Community Outreach Associate Director: Safyr Barlow

Online Spaces Associate Director: John Derr

General Events Associate Director: Piyush Gupta

Marketing Associate Director: Stanley Berry

TM

Director: Isabelle Bubnick

External Relations Associate Director: Anvika Annyapu

Internal Relations Associate Director: Ian Bruce

Outreach & Global Education Associate Director: Angeline Morgado

Hoofer Council President: Geri Ikelheimer

Mountaineering: Claudia Delgado

Outing: Jace Addy

Riding: Hailey Stiles

Sailing: Matt Keberlein, Gabriel Lorman (partial term)

SCUBA: Silas Toppe

Ski & Snowboard: Maddie Hauenstein

Director: Brianna Rau

Marketing Associate Director: Beatrice Lazarski

Programming Associate Director: Allie Armstrong

Outreach Associate Director: Emma Altschul

The Dish, Editor-in-Chief: Natasha Davis

Illumination, Editor-in-Chief: Alice Van Haaften

Emmie, Editor-in-Chief: Easton Parks

Director: Josh Wiegman

Associate Directors: Kayla Flaherty, Emily Isensee, David Jiang, Soph Koo, Olivia O'Callaghan, Renee Picard, Brandon Rivera de Leon, Cooper Smith

Director: Nazeeha Rahman

External Relations Associate Director: Eric Henkes

Production Associate Director: Bri Bernard

Media & Membership Recruitment Associate Director: Devin Smith

Programming Associate Directors: Diya Abbas, Valeria Rodrigo Rojas

Director: Shahd Abdel-Wahab

Collaborations & Outreach Associate Director: Jenna Auth

Marketing Associate Director: Helen Hudson

Programming Associate Director: Tess Purin

ADDITIONAL

Event Statistics

• Number of events: 619

• Total Program Attendance: 152,518

• Examples of lectures and discussions offered annually:

Book discussions; formal debates, faculty lectures; international awareness; student/faculty discussions; student lectures; distinguished speakers; political or social to educational

• Number of lectures and discussions offered annually: 30

• Number of RSOs on campus: 1,120

• Number of social fraternities and sororities overseen by FSL: 64

• Number of outdoor recreation opportunities provided: 3,240

Sailing, SCUBA, Riding, Outing, Ski & Snowboard, Mountaineering Clubs are provided by Hoofers. Rentals of canoes, kayaks, Standup Paddle Board, skates, camping equipment via Outdoor UW

• Annual late night program expenses: 15K (from Late Night Grant)

• Number of late-night programs offered annually: 24 (from Late Night Grant)

• Total annual attendance at late-night programming: 3,500

• Examples of visual arts opportunities offered annually:

Competitions, exhibitions (regional, national, international, traveling); permanent collection; multimedia exhibitions

• Number of visual arts programs offered annually: 15

• Examples of performing arts opportunities offered annually:

Classical music performances; jazz programming, artists in residence; world music; performances in outdoor venues, theaters, ballrooms and auditoriums

• Number of performing arts programs offered annually: 37

• Examples of theater or dance programs offered annually:

Comedy/musicals/plays; opera; student productions; Theater/Dance Department productions; traveling productions

• Number of theater or dance programs offered annually: 37

• Examples of film opportunities offered:

Academic related; art, children's/family; classics; current features; documentaries; international; festivals; special themes; travel and sport films

• Number of film opportunities offered annually: 134

• Number of alcohol-free programs offered annually: 88 (only shared events not in venue selling alcohol)

• Examples of alcohol-free programs offered annually: 22,595

• Number of community engagement events: 6

Awards

• Mao Thao, SOLI, received the Student Affairs Outstanding New Professional Award

• Heather Macheel, WUT, received the Chalis Sherven Award

• Rebecca Kemplen, FSL, received the Forward in Access Award from the McBurney Disability Resource Center.

• The Men’s Alpine Snowboard Team took 1st place nationally at the USCSA Nationals at Mt. Bachelor, Oregon.

• Pete Buscaino, OUW, received the Wisconsin Union Diversity and Community Award

• Dave Elsmo, OUW, received the Porter Butts Creative Achievement Award

STUDENT SPOTLIGHTS

Corinne Wright is a proud member of Zeta Phi Beta Sorority, Inc. and served on the NPHC executive board for two years. In addition to her academic work, service to the community, and leadership across campus, Corinne collaborated with UW Athletics and worked to rebuild a partnership to support an NPHC performance for a basketball halftime show during Black History Month. NPHC partnered with UW Athletics in the past, but felt the performance was ultimately performative and could feel exploitative. Corinne led conversations to help identify issues and create solutions to the concerns to amplify and celebrate NPHC's story in a more meaningful way. UW Athletics created a video to show before the performance that explains the history and significance of NPHC organizations, their history and culture.

Nandini Anantha (Associate Director for WUD Cuisine) joined the Cuisine leadership team later in the Fall, knowing next to nothing about WUD or campus leadership. She quickly started taking on more and more responsibility, eventually taking over the coordination and execution of cooking demonstration events. She brought in some amazing chefs in Spring semester such as Francesca Hong and Chef Alex Booker from the Pasture & Plenty Black Excellence program. It became clear that Nandini has a passion for not only food, but for helping students find belonging on campus. She mentioned multiple times how much she has grown to love WUD, and she boasts about the organization’s great leadership opportunities to anyone that will listen. She is so passionate about WUD that she even works it into her other campus job. She is a tour guide, and is determined to add more information about WUD into the tour script.

Lucia Lara Filter joined the Hoofer Scuba Club as a freshman with a deep passion for diving and an even deeper drive to build something meaningful. From the start, she stepped into leadership—not by waiting her turn, but by running for the board and quickly becoming Club President. While still learning the technical aspects of the club, Lucia leaned into her strengths: building relationships, fostering community, and energizing those around her. She assembled a tight-knit executive team rooted in trust and shared purpose, which helped sustain the club’s momentum. Under her leadership, the club expanded programming,

including international dive trips and access to advanced certifications. Her welcoming spirit brought in new members and inspired others to grow. Even when she couldn’t attend events herself, she ensured every member had a meaningful experience. Lucia’s bold, communitydriven leadership reflects the heart of the Hoofer experience— leading with purpose, learning through action, and bringing people together around shared passions.

Senior AJ Beery winning first place individual and team awards at the United States Collegiate Ski and Snowboard Association's Nationals Competition at Mt. Bachelor, OR

WI Singers’ Joe Kaiser has stood out since the beginning of the season. When a synth player left early in the year, Joe stepped up without hesitation—taking on the challenge of learning and performing both keyboard and synth parts. He approached this significant task with quiet determination and never once complained. Joe’s commitment to the program and his fellow troupe members ensured that the quality of our sound remained strong. His dedication is a powerful example of the kind of passion our students bring to the troupe—not for compensation or recognition, but for the love of their craft.

Sheila Drefahl, a newly-minted MA in Arts and Creative Enterprise, has demonstrated unwavering initiative and enthusiasm for all things Wheelhouse Studios. She is a wealth of knowledge and always asked “how can I help?”. Sheila is well respected by her peers and built a sense of community through her constructive feedback and warm presence. Sheila makes Wheelhouse Studios feel like home for all you visit.

WISCONSIN UNION

Wisconsin Union Association

• Held first Beefeater Society Event in April 2025

• Revised the Wisconsin Union Association Memorandum of Agreement

• Added a Virtual Summer Meeting

Director's Office

• Hired Sophie to fill in while Danielle was on maternity leave December through February. Shared Sophie with Human Resources. Smooth transition.

• Re-tooled how we support Commencement Weekend. Successfully supported events in all Union facilities.

• Union staff volunteered to be a part of the Student Affairs Protest Support Team.

Union Council

• Approved a name change for the Publications Committee. Now branded as Literary Arts.

• Supported a new name for Alternative Breaks Committee, which was on hiatus for one year.

• Revised and approved Patron Code of Conduct.

• Approved Union’s new Mission, Vision and Values documents.

• The Sustainability Committee approved the removal of Shadow Boxes, developed a Sustainability Fair at Union South as part of Earth Fest and worked with the Office of Sustainability to install Oscar Sort Systems in Memorial Union and Union South.

• Approved changes to the By-laws.

DINING & HOSPITALITY

Overview

The ’24-’25 Fiscal Year was very productive for Dining and Hospitality. Business levels returned, not to pre-COVID levels, but certainly to respectable business levels that allowed us to be a vibrant and fully functioning operation. Key areas of focus were:

• Ensure relevant and viable business models

• Ensure cost controls and unit accountability is optimized

• Maximize student experience both as customers and staff

• Increase functionality as a team by searching for efficiencies in labor and staffing

• Stopped dining and catering operations in Grainger Hall.

• Developed pre-Camp Randall Concert destination with food, beverage and a band or DJ.

By

the numbers...

• Dining and Hospitality employs over 100 full-time staff and over 900 student staff

• Annual revenues are over 27 million, which allows strong contribution both to the campus and the Union

• Investments in campus are a further contribution with intra-campus purchases of $25,000 to Varsity Meats and $425,000 to Babcock Dairy. The Union represents over 50% of Babcock’s ice cream sales through our Daily Scoop and Catering operations.

• The fall Alabama football game (which occurred during amazing weather) yielded two of our highest back-to-back retail days—FRI $156,553.89 and SAT $168,316.96, respectively. This does not include catering revenue.

• 2.5 million retail transactions throughout the course of the year.

• Terrace branded lemonade sales hit 40,000 cans this year. It’s important to note the triple ‘win’ on these sales as we make revenue on each can at the register, and through royalties. The 3rd win is that they are brewed by local brewery Karben4, thereby stimulating the local economy.

• Terrace Sparkling Water sales, also a ‘triple win’ and brewed also by Karben4 hit sales of 22,000 cans.

• Sold over 106,000 brats, which are also made in the state of Wisconsin

• By contract, virtually all of our cheese and fluid milk is purchased from Wisconsin

• Sold over 23,000 cheese curds

• Sold over 27,000 WU logo Pathwater. This is good for sales and royalties, and bottles are often reused by the consumer, leading to less waste.

• Top 5 purchases by dollar amount: Spotted Cow Beer, Battered Chicken Thighs, Chicken Tenders, Battered Fries, and Cavatappi Pasta

Sustainability Highlights

• As usual, we had a talented Dining Advisory Board that joined forces with the Sustainability Advisory board.

• Capped the price on gluten free pizza crusts, which were far more expensive than our traditional flour crusts

• Increased plant-based options significantly in catering and grab and go through our Chef in Residence Program with Vibrant Veg Chef, Lauren Montalbano

• Transitioned produce vendor to reusable crates by partnering with the campus Green Fund. This saves a significant amount of cardboard waste.

• We started discussions with the Campus Office of Sustainability about a central wash facility for reusable dining grab-and-go containers

• Engaged in MetaData reporting with the Office of Sustainability to measure purchasing data for STARS reporting and local/sustainable/plant-based purchasing. This will allow us baseline data for future strategic decisions.

• Installed two OSCAR Sort Systems (AI trash sorting technology in Memorial Union and Union South to increase learning and awareness of waste streams.

Major Accomplishments

• Mobile ordering: The launch and growth of mobile ordering has been tremendous. We are continuing to see solid upward trends which allow us to capture additional markets and serve the campus community in a way they see as relevant. Menus were expanded, pick up locations improved and new units added. Current Levels are at 2-3k per week.

• Union Flex Dining: The Union Flex Dining Program was introduced as a seamless plan for students living in off-campus housing (nearly 40,000) who might be looking for efficiency and convenience after leaving the Residence Halls. We were very pleasantly surprised by the response and have to date achieved almost 2.8M in additional sales. Plans are in the works to expand our reach. Conducted a meal plan survey targeted at faculty and staff to gauge interest in a meal plan for them.

• Development of Ground Truth at the new dining operation in the Computer, Data & Informational Sciences building (Morgridge Hall): This unit will combine Peet’s Coffee, fresh salads and toasted sandwich location.

• Campus Home for Sports—Fall of ’25 will mark a return to night and weekend hours for the Sett Pub and the development of the Home for Campus Sports approach. The unit will receive a surface makeover and décor additions. Several marketing initiatives will allow us to reach and program UW sports events with some support from campus groups.

• Naan Stop and Naan Stop South—This worked so well we decided to do it twice! We were able to pilot a small Indian concept with authentic Indian food in an academic building on campus. The results of the micro-unit were so impressive we decided to expand upon this and replace the Harvest Grains unit at Union South. The design was significantly enhance marketing team and some great vision by our Union South Dining staff.

• Pasta Pronto! Our first ‘mobile only’ offering, which will be housed in Union South will be ‘Pasta Pronto!’, which is not surprisingly a pasta concept. This is often referred to as a ‘ghost kitchen’ when there is no storefront, but mobile only ordering. We are excited to see success.

• Realignment of Badger Markets and Coffee Houses—after a 4-year experiment, we realigned the Badger Markets and Coffee Houses in both Memorial Union and Union South back to the Academic Area. The change was to allow operational efficiencies and management expertise to be Results have been promising with increased sales and product offerings.

• Implementation of Digital Menus and Nutrislice Software—Through some significant multi-area collaboration, we were able to move most of Memorial Union to digital menus allowing us capabilities for greater information, nutrition, and sales and marketing opportunities. Union South is next. Financial support for the digital menus came from a grant from the Wisconsin Union Association.

• Additional coordination with Fluno and Pyle Center through Catering—this year we focused on coordinating systems and menus in these operations, including Food Pro (our menu management software), inventory coordination, product alignment and in the case of Pyle actual menu offerings. We also reviewed Smitty’s and Oros Dining Room operations and started offering programming in Smitty’s to raise the awareness of the operation with a wine tasting and bourbon tasting.

• Menu Development Processes—this year we refined and enhanced our menu development processes to allow great collaboration and coordination with other areas, including marketing and our prime distributors, allowing easier workflow and enhanced efficiency.

• Memorial Union developed a ‘North Star’ Training program for student staff which showed great promise for student engagement, training and retention. While all areas have their own training, which supplements our current HR curriculum, each area is encouraged to try new and different methods of student training and engagement.

• Catering maintained and expanded their usual high level offerings with new menu items and presentations and standardizing production strategies for trays and other high use items. Menu reworks and new product development also was enhanced.

UW Chef in Residence Program

The inaugural program, funded by the Annual Fund and a Wisconsin Union Association Trustee, showcases pioneering culinary efforts in non-traditional areas. We were fortunate enough to have a local plant-based chef who is doing tremendous work in this field, Lauren Montalbano of Vibrant Veg. Chef Lauren will be doing 6–8 events throughout the course of the year, showcasing her talents to multiple areas of campus. Her work focuses on local purchasing, health and wellness, and bold flavors and presentation. She has been working with our culinary team since March of ’25.

UW Conferences and Events

Event summary for 2024–25:

• RSOs and WUD: 51%

• University: 24%

• External Customers: 10%

• WU Internal Customers:15%

• Campus Event Services hosted over 120 students during the fall and spring RSO Lottery.

• Booked 102 RSO large social events, totaling approximately $134,000 in revenue.

The Wisconsin Union Event Services team was recognized with a Campus Partnership Award by the Office of Academic and Career Success community, with Haley and Sawyer being specially recognized for their outstanding contributions.

Discovery Building

Highlights:

• Record-Breaking Graduation Event on May 9, 2025, the Discovery Building hosted the largest graduation ceremony in its history, welcoming 1,300 attendees for the School of Journalism and Mass Communication. This milestone event demonstrated our capacity to manage large-scale, high-profile celebrations with efficiency and excellence.

• Team Milestone: Full Staffing Achieved in August 2024, we reached full staffing capacity with the addition of a fulltime Event Planning Assistant.

• Professional Development: Shauna Baranczyk attended the ACUI Region V Conference in La Crosse.

• Professional Development: NACE Experience in July 2024, Morgan Tice attended the NACE Experience Conference in Denver. Reflecting on the event, Morgan shared: “Attending the NACE Experience Conference in Denver—my first-ever conference—was a powerful reminder of why I fell in love with the events industry. It brought back a passion I hadn’t realized I’d been missing, leaving me inspired and energized.”

• Participated in campus-wide study of conferences & events led by JLL.

• Matt Olson served as the lead on the Protest Support Team, and several other team members volunteered to serve on the PST. Matt also chaired the Campus Events Team and was a member of the Security Review Team.

• Closed event operations and support at Grainger Hall. Staff reassigned to other locations. University Housing to assume responsibility for events and dining.

• UW Conferences & Events received the Outstanding Institutional Achievement Award: Long Term Process presented by the Association of Collegiate Conference and Event DirectorsInternational (ACCED-I) at the annual conference in March 2025.

Facilities Management

Lodging:

• Average Annual Wisconsin Union Hotel (WUH) Occupancy Rate: 55.5%

• Average Daily Room Rate for the Wisconsin Union Hotel: $192.41

• Revenue per Available Room (REVPAR) for the WUH: $106.61

• Average Annual Fluno Center Occupancy Rate: 51.9%

• Average Daily Room Rate for the Fluno Center: $180.21

• Revenue per Available Room (REVPAR) for the Fluno Center: $93.53

Wisconsin Union Hotel was featured in the Wisconsin Hotel and Lodging Association publication.

Building Traffic:

• Average daily foot traffic for Memorial Union: 8,717

• Annual attendance for the Memorial Union: 3,181,607

• Average daily foot traffic for Union South: 3,703

• Annual attendance for Union South: 1,351,595

• Average daily foot traffic for all Union facilities: 12,420

Sustainability Initiatives:

• The Oscar Sort System was installed at both MU & US

Renovations/Major Projects:

• Completed year two (of two) of the Union South Hotel room renovations

• Converted space in the Pyle Center into the new home for the Wisconsin Singers

• Rekeyed the non-guest room doors at Fluno and updated the Keywatcher system

• Engaged and survived a parking structure improvement program at the Fluno Center

• Complete Keywatcher installation and implementation at Pyle Center

Fluno Center was recertified as IACC (International Association of Conference Centers) property—one of two in the state of Wisconsin.

Badger Bash

• Hired a new manager for the stage show and developed a new format that improved show quality and effectiveness.

• Orchard Street program grew with more activations including the Mountain Dew activation which was a showstopper.

Student Highlights

The Building Manager program continues to evolve and now includes training in CPR, First Aid, Narcan & opioids response, AED use, patron de-escalation, Mental Health First Aid, Fire extinguisher and emergency response and Lean Management.

Staffing

• After Bob Wright’s retirement from Sett Recreation, hired Leah Madison in a 2-year project appointment to reimagine the indoor recreation program. Leah reports to Paul Broadhead.

• Jim Long moved from Dining & Hospitality to Facilities Management in an interim role to assist in revitalizing Union South including Sett Pub & Sett Rec.

Sett Rec & Sett Pub

• With a Find Your People Grant, piloting a staff and student bowling league in spring

• Offered summer bowling league

• Re-painted Sett Pub in preparation for new “sports” themed decor

Strategy & Support

• Hired Student Sustainability Intern for fall semester

• 351 full-time employees

• 1636 student employees

• Student minimum wage $15.00/hour

• 57 employees hired

• 3 employees received promotions

• 136 staff participated in professional development/training

• $273,674 total budgeted for full-time employee professional development

• 2 staff took advantage of tuition assistance program

• 94 staff received pay adjustments (merit, parity, other)

• 2039 student employees trained

• Processed 67 terminations

• 354 staff completed training modules

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2024-2025 Annual Report by Wisconsin Union - Issuu