Winter4Kids Hope & Healing by Winter4Kids

Hope & Healing Campaign

Winter4Kids has bold aspirations, and must secure a level of support unprecedented in its history.

$11million will support program initiatives, accomplish capital project objectives, and secure a sustainable future through the creation of an endowment.

OUR MISSION

Through winter and summer activities, participating youth

DEVELOP better attitudes about Self, Health, Opportunities, Mastery and the Outdoors.

OUR VISION

To be recognized as the leading provider of outdoor winter activities for kids that changes their trajectory and save lives.

OUR VALUES

Welcoming, Empathy, Embracing, & Belonging

“It’s

really exposing them to something new and opening doors, motivating each other, encouraging each other…”

MAXSON MIDDLE SCHOOL TEACHER

It is a true honor and a privilege to have served at the helm of Winter4Kids since its initial vision was realized almost 10 years ago.

Repurposing and reengineering the former Hidden Valley ski area in Vernon, NJhas allowed us to dedicate a campus solely for children, and is the vehicle for participants to experience “wellness” through our values of Welcoming, Empathy, Embracing and Belonging. In a collaborative effort with our Board of Trustees, we have developed meaningful programs and provided access for kids to develop better attitudes about Self, Health, Opportunities, Mastery and the Outdoors.

While mastering various winter snow sports, kids are changed in ways that significantly impact their lives including better attendance in school, choosing a college -education, better physical and mental health, and improved behaviors. These outcomes are a direct result of our programs, caring staff members, and donors. In order for Winter4Kids to continue delivering on our mission, we have to be strong in all three of those phases. With a firm programmatic foundation and passionate team in place, I am calling on you to consider how you can help with the third phase through your participation in the Hope & Healing Campaign .

“When you give kids something new ” , you instill the fires of opportunity.

Since our inception in 2014, Winter4Kids has passed many meaningful milestones, and has impacted the lives of over 16,500 kids through winter activities. From serving just 180 kids in o ur first year, to now serving o ve r 2,0 0 0 kids annually, Winter4Kids is at a pivo tal m o me n t as we a p p r o a c h ou r 10-ye a r an niver sa ry in 2024. With this positive m om e ntu m the time is right to e m b a r k on a m aj or fundraising initiative in order to further serve and provide access to even more kids.

We have identified key objectives for our future growth and development that will allow us to achieve our goal of serving and transforming the lives of over 14,000 kids annually. As you will read in the following pages, I am excited to share our vision and plans and invite you to learn more about our Hope & Healing Campaign that will support these important initiatives.

When you invest in Winter4Kids, please know you will be directly changing the trajectory of a child’s life.

On behalf of the kids,

Schone Malliet CEO & President

“The main benefit I see from our city kids visiting the Center is being able to overcome their fear of something new and challenging themselves”

LATOYA JACKSON, YMCA

62%

of adults have

had at least one traumatic experience 25% experience three or more

Traumatic Experiences

Isolation Disconnectedness

Food Insecurity Bullying

Hopelessness

PTSD

Our Values Negative Behaviors

Self Harm Harm

Winter Skills On Snow Summer Skills Outdoors

Provide Programs

Others

Substance Abuse Bullying

Anger

Welcoming Empathy Embracing Belonging

Develop Better Attitudes

Self Health Opportunity

Mastery Outdoors

Healthy Food Equipment & Clothing

Skills for Living

Adverse Childhood Experience (ACEs) are costly. Per the CDC, the economic and social costs to families, communities, and society total hundreds of billions of dollars each year. As one example, the estimated annual U.S. population economic burden of child maltreatment alone, a major contributor to ACEs, was $428 billion.

Winter4Kids’ goal is to intervene before kids have the chance to be effected by any of these potential life-altering feelings or experiences which may result in negative outcomes.

The cost of trauma response far exceeds the cost of trauma prevention.

“We enjoy exposing our children to this new healthy activity and watching them have fun.”

KIPS BAY BOYS & GIRLS CLUB

“Providing new opportunities like this breaks negative cycles.”

GROUP PARTICIPANT

By the Numbers

16,940 Lives Impacted

60% of Participants Become Lifetime Enthusiasts of Winter Sports

203,280 Healthy Meals Served

101,640 Sessions

153 Youth Serving Organization Partnerships

Black

Hispanic / Latinx

White

Asian American

*based on the 2023/2024 season

There are more than 4.5 million school-aged kids within a 70-mile radius of our facility. The potential impact of our program on the area’s youth who traditionally do not have access, is massive.

“Winter4Kids just makes me feel more alive in this big world that you can get lost in.”

GROUP PARTICIPANT

The Challenges We Face

Limited Facility Capacity

Expansion of the facility has already begun with the staged construction of a new lodge to accommodate a significant increase in program participants

High Operational Costs

» Operational expenses for running and maintaining a mountain facility can reduce dollars allocated to program delivery, which ultimately impacts the experience and the reason why the kids attend

» When serving kids who traditionally do not have access to this type of experience, there is a limit to the revenue which can be generated by the program itself

» Program cost per person, including transportation expenses can create barriers to participation

» Even though our program fees are modest, when coupled with transportation expenses, it creates funding barriers for many school districts and youthserving organizations. Our program becomes cost-prohibitive for some

» This unique experience necessitates a higher investment in program delivery that ensures staff is properly trained, food is healthy, and appropriate individual equipment is available including, skis, snowboards, snow coats/ pants for each kid

What must be accomplished to meet these challenges….

Funding Priorities & Impact

Participation Support

$4 Million

» Provide access to programming through scholarships and support

» Will lessen financial barriers and allow for more schools and organizations to access our programs

» Purchase of new ski equipment, coats, and pants to mirror the increase in program participants

Programmatic Goal

$1 Million

» Will provide additional opportunities for kids who traditionally do not have access

» Ability to build out an even more robust program to include additional curriculum development such as math and reading

» Allows for creation of a professional development program for staff

Endowment Goal

$1 Million

» Create and continue to build an endowment to ensure the continued financial health of Winter4Kids

» Remove the heavy reliance on annual program revenue and fundraising revenue for operations

Transportation Goal

$1 Million

Capital Goal

$4 Million

» Construction of a new 27,000 square foot lodge to accommodate the significant demand for the programs and increasing capacity from 168 students per session to over 400

» Expand eatery and hydroponic areas as we continue to focus on healthy meals/lifestyles

» Fund facility and mountain equipment necessary for operations and maintenance

» Provide funding to expand the summer program, currently in second year

» Addresses program transportation barriers for schools and organizations

CAMPAIGN GOAL: $11 Million

Lodge Expansion Details

BASEMENT

FIRST FLOOR

LOBBY

Lodge Expansion Details

Impact of Philanthropy

»Our current lodge capacity only allows us to serve 4,000 annually. This campaign will fund the construction of a new Lodge, which will allow Winter4Kids to serve 14,000 kids annually

»Reduce the per-person cost to attend, moving us closer to our goal of providing 100% funding for attendees

»The creation of an endowment ensures Winter4Kids is sustainable in perpetuity for future programmatic and capital needs, and allows us the additional annual funds to enhance our programs and impact, not just maintain them

A successful campaign allows us to impact the lives of more kids, and by extension, their families

Ways to Give

Unrestricted Gifts

Often pledged and payable over three to five years, these represent the most useful form of support and typically allow donors to consider a more impactful gift.

Cash and Marketable Securities

Gifts of cash and marketable securities provide us with the most immediate benefit. However, we gratefully accept gifts in virtually any form including real estate and other personal property.

Bequests, Trusts & Other Planned Gifts

These types of gifts will not affect your cash flow during your lifetime, but will perpetuate your legacy of generosity to Winter4Kids and make a lasting impact on our organization.

All gifts, pledged, outright, and planned, will be counted in The Campaign. We welcome the opportunity to meet with you to discuss the campaign and your thoughtful participation.

Naming Opportunities

Winter4Kids has identified a range of recognition and naming opportunities to honor donors and families who make significant gifts in support of the campaign. Gifts for the spaces outlined below will allow Winter4Kids to continue delivering on its mission of positively impacting the trajectory of kids’ lives, and preventing negative outcomes.

The New Lodge - $7,000,000

This is the heart of our campus. The lodge is our main building for gathering, programs, dining, and equipment storage. It also houses our hydroponic gardens and kitchens. It will connect through a covered breezeway to the existing lodge.

Nordic Campus - $1,000,000

Dedicated facility for cross-country skiing, snow shoeing, and biathlon. In summer months, it is converted to mountain biking,, and orienteering.

Lobby - $250,000

The lobby and reception area will be a warm and welcoming place for kids and visitors. This area will feature signage and information for guests. The Campaign’s donor wall will be located in the lobby as well as pictures of kids and programs.

Lodge Top Floor - $150,000

Other Floors- $100,000

Each floor is a hub of activity and will bustling on a daily basis with kids. The top floor will have a remarkable view of the mountain.

(2) Full Kitchens - $250,000

Our kitchens are an invaluable resource as we strive to promote well-being of the whole body. Participants receive two freshly cooked, healthy meals during their time on site.

(4) Trails - $100,000

The lifeblood of our facility are our ski trails. This is where kids receive their instruction and gain the confidence to overcome obstacles.