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Monotype the most inclusive guide to what’s on in Cambridge

Cover In designing the cover it was important to consider the previous content of the magazine. While most of the recent issues have been covered with photography, earlier issues contained illustration on their covers.

written by homeless people not just sold by them

It was important to emphasis the low pricing of the paper, as this was not done previously. While the Netted Display typeface was used briefly in the design of the cover, most of the type was set in Century Gothic.

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Seeking to combine typography with illustration, a set of glyphs was created which could be used as a display about an article on impossible figures inside. Impossible figures are fun and engaging to anyone, not just somebody for an eye for typography or illustration.

a special feature on what you thought was impossible

april 2014

april 2014 a special feature on what you thought was impossible

the most inclusive guide to what’s on in Cambridge

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It was decided that previous covers failed to entice the audience with exciting imagery about content inside the magazine. While some of their earlier covers featured illustration, their current ones rely on a photographic formula which does not engage with a a wide variety of readers.

written by homeless people not just sold by them


Monotype Nette Display Typeface By examining certain established gothic typefaces which were deemed to function well both on the screen and in printed media it was possible to form an idea of the typeface desired. Akzidenz Grotesque and Century Gothic were the two main influences in terms of glyph formation, however it was found that the height proportions in Gill Sans were more appropriate to the desired form. For this reason, thebaseline grid was based on that of Gill Sans. For a sort of control face to examine while looking at others, Helvetica was looked to every now and then in the construction process, but usually this was purely for reference and its features were not emulated. It is important to note that despite the typeface functioning well on its own, there was little synergy between it and the typeface created by my partner Sarah Butler. This was due to a different filling style and also different methods of glyph formation.

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Monotype Listings Spreads In the end Century Gothic was used as the body copy and supporting typeface, as this face was consistent with the features found in the Nette Display Typeface. A point size of 10.35 for the articles and 8.22 for the listings was applied. To ensure synergy between the content layouts and the listings layouts, grids and margins were created for both, and a copy of the one for the content pages was sent to Sarah, so that she could work from that. By choosing to use a 3 column grid, the information was presented in clear separation. Furthermore the inclusion of horizontal strokes between events allowed for obvious differentiation between them. The use of a 10 row grid allowed for a fairly versatile placement of body copy depending on the nature of the event being described. To ensure consistency across the whole area, title type and event information were both supplied in bold in a single respective cell of the grid.

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Monotype Online Material Alongside the magazine, a buyable scratch card was proposed which could be used to redeem a pdf version of the magazine. By selling the card at half the price of the magazine (or less), more people would be encouraged to buy it and engage with the online content of Flack. The purchasable card is shown directly right, with colour variations shown below. Customers who purchase the paper copy of Flack would find the feature on the far right as it is designed for inclusion in printed material. Both of these designs are attempts to increase the profile of Flack’s online content, a key proponent of the brief.

The code underneath the foil above can be used to download this month’s copy of Flack for your phone, tablet, or computer! Just enter it into our website or scan the qr code and it’s all yours.

04/2014

B13 - 2246

The code underneath the foil above can be used to download this month’s copy of Flack for your phone, tablet, or computer! Just enter it into our website or scan the qr code and it’s all yours.

B13 - 2246

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04/2014

The code underneath the foil above can be used to download this month’s copy of Flack for your phone, tablet, or computer! Just enter it into our website or scan the qr code and it’s all yours.

B13 - 2246

04/2014

The code underneath the foil above can be used to download this month’s copy of Flack for your phone, tablet, or computer! Just enter it into our website and it’s all yours.


Monotype

Choice of Font

Point Size

Content Pages

Content Pages

Listings

Section Headers : Headings : Duotone Neue Sub-Headings : Nette Display Body Copy : Century Gothic Regular Annotations : Century Gothic Regular

Section Information : 8 Headings : 56.7 Sub-Headings : 20.22 Body Copy : 10.35

Headings : 18.33 Sub-Headings : 12 Body Copy : 8.22 Event Information: 8.22

Type Guidelines Type guidelines are provided so they can be used by designers and producers who would lay out the magazine in the future. By providing specific information we prevent deviation and ensure consistency throughout the design of the magazine. In the end Century Gothic was used as the body copy and supporting typeface, as this face was consistent with the features found in my Nette Display Typeface. A point size of 10.35 for the articles and 8.22 for the listings was used. To ensure synergy between the content layouts and the listings layouts, I created the grids and margins for both, and sent Sarah a copy of the one for the content pages, so that she could work form that. This was the safest way of ensuring consistency throughout the magazine.

Listings Section Headers : Headings : Nette Display Sub-Headings : Century Gothic Bold Body Copy : Century Gothic Regular Event Information : Century Gothic Bold

Grids Content Pages

Listings

4 Columns - 4 mm gutter 8 Rows - 5 mm gutter

3 Columns - 4 mm gutter 10 Rows - 4 mm gutter

Margins Top - 15mm Bottom - 25mm

Leading

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Content Pages

Listings

Section Headers : 32.4 Headings : 8.3 Sub-Headings : 3.2 Body Copy : 2

Headings : 3.85 Sub-Headings : 2.4 Body Copy : 1.64 Event Information : 1.64

Inside - 13mm Outside - 16mm

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