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App & Concept The campaign would inform the audience of energy saving techniques which could also have financial benefits. This would be done through printed media, cut glyphs, and an app which could be turned into a website.
As economic viability is always a key thought in the modern household, a free app would be launched allowing users to view (and tick off) energy saving techniques. Pages would state methods of employment and statistics.
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why pay for the gym?
Elevator Poster Taking stairs instead of daily use of an elevator saves energy and also has health benefits. As part of the targeted campaign, posters would be placed in elevators and other areas where energy can be saved. Furthermore, placement of posters in elevators almost guarantees that they will be thought about, as there is usually very little visual material there.
stairs are free keepitcheck.gov.uk
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cars: expensive stressful
buses: cheap easy keepitcheck.gov.uk
Bus Stop Poster Transport is a key issue in the debate over how to shift our energy sources. Increased public transport would greatly reduce our emissions. Better still would be increased walking and use of bicycles. A further reason to place such material at bus stops is that the target audience often uses public transport, and also waiting times mean more attention.
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Stairway Type Following on from targeted material, the use of stairways to display messages is not only relevant to the debate over climate change but also provides a means for businesses to inspire clients and employees alike. The messages are arranged to be read top to bottom, however sentence structure and lexis allows them to be understood from bottom to top.
our business signed the green deal we are more efficient than before it takes 13% off our energy bills
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RISING SEA LEVELS WILL YOU BE UNDERWATER?
Public Space Signage Intended to be displayed in squares, transport hubs, and other areas of public space, this billboard seeks to explore one of the other issues central to the climate change debate; the rise of global sea levels. Use of a variety of locations and cultural references allows for a wider impact on a potentially diverse audience. Large format stresses importance of message.
9m
St. Annes Cathedral Belfast, Northern Ireland
Miami Seaquarium Miami, USA
8m
SOMArts Culture Centre San Fransisco, USA
Anne Frank House Amsterdam, Netherlands
7m
Sharaton Hotel Tianjin, China
6m
Olympic Aquatics Centre London, UK
5m
Dundee Airport Dundee, UK
4m
Jinrong International Hotel Shanghai, China
3m
Canary Wharf College London, UK
2m
Olypmic Park Amsterdam, Holland
1m
Kansai University Osaka, Japan
Portsmouth Central Station Portsmouth, UK
London College of Communication London, UK Bermondsy Station London, UK
Shanghai University Shanghai, China
Chelsea School of Art London, UK New England Aquarium Boston, USA
House of the Rising Sun B&B New Orleans, USA Qaitbay Citadel Alexandria, Egypt
Christ Methodist Church Singapore
Peterborough Football Club Peterborough, UK Islamic International School Mumbai, India
IUAV University of Venice Venice, Italy
Mumbai Central Station Mumbai, India
Kiyoritsu Hospital Nagoya, Japan
World War II Memorial Washington D.C. USA
The Hague The Hague, Netherlands