William Tilbrook VERSION 09.06.22|1.02.WILLIAM TILBROOK PAGE 1 UMBRO LIVE
“Our mission is to inspire and excite”
How can Umbro do this again?
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01 05 040302 The Story 5 Years Time The Process The OtherProductNotes VERSION 09.06.22|1.02WILLIAM TILBROOK PAGE 3 UMBRO LIVE
01. StoryThe VERSION 09.06.22|1.02.WILLIAM TILBROOK PAGE 4 UMBRO LIVE
01
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The story began long before the project where I started watching football as a kid and grew up having a season ticket at my local team. Sitting around the TV watching Sky Sports on a Saturday 3pm. Being excited seeing the games unfold on the telly. This inspired me to want to create a better matchday experience in all sports.
The Beginning
02. ProcessThe VERSION 09.06.22|1.02WILLIAM TILBROOK PAGE 6 UMBRO LIVE
Typography
02
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The typorgraphy was an important part of the creative process as I needed to find type that match the needs of the product. I was looking for Sans Serifs as these are more modern fonts suited torwards brand design in the technology industry.
I wanted the font to look good with all letters and not just some as all letters would be needed for different team names as an example
Typography
The typorgraphy was an important part of the creative process as I needed to find type that match the needs of the product. I was looking for Sans Serifs as these are more modern fonts suited torwards brand design in the technology industry.
From looking at sans serif design. Poppins stood out in use on a website design. The font is good at doing justice to the loose colors and this was important in my typeface design.
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Colour Palette
The reasoning behind my choices with the colour palette were looking for something that would add to the brand but not take the attention away from other aspects of the product. This would be like the action itself or interface segments. I needed to make sure that I got this right so I had a look into what a other companies did in finding this balance with more subtle colours. After experimenting I came up with a solution that involved having a light black and a dark white. This was a combination to compliment a lighter colour to add an easy going but effective style.
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Colour Palette
The chosen colour palette was chosen based off a process of looking into the best colours for the brand
TheResearinterface
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uses colour that matches the palette of the specific product. Like the trademark green with the Premier League and red with the Bundesliga. This also links to the team colours on the goal alerts part as well.
What suits the needs of product itself.
03. ProductThe VERSION 09.06.22|1.02.WILLIAM TILBROOK PAGE 11 UMBRO LIVE
An interactive all in one sports experience where you feel closer to the action than ever before. Doing this by creating an exciting interface that allows you to follow the action as it unfolds. Including a range of experiences like player cams, croud views, and multiscreen.
About productthe
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CamsPlayer
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for player fans and people wanting to learn more about how to play the game.
Where you can follow you favourite player footsteps during the game.Perfect
Partnered with the live crowd noise option is the perfect combination. Just like you are at the game.
ViewsCroud
A feature that give you a seat in the stadium.
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ScreenMulti Follow multiple games at once. Perfect for the fans superfans and people who support multiple teams. VERSION 09.06.22|1.02WILLIAM TILBROOK PAGE 15 UMBRO LIVE
Merchendise
Following customer feedback
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A new exciting range of customisable printed shirts from your favourite team, player, league or manager have been created.
04. NotesOther VERSION 09.06.22|1.02WILLIAM TILBROOK PAGE 17 UMBRO LIVE
C Advertising
The USP is simple, we are creating a more exciting experience of watching sports. We create an experience that is more than interactive than anything else on the market. You feel part of the game with these features.
A Marketing
B USP
I will look at having at advertising to both the younger audience and oler audience in different ways. With the younger audience I will look into social media as a main form of advertising with improving Umbro’s following on those platforms. Creating TikTok’s will be key in showing off these experiences and peoples reaction will hopefully be. Wow how can you watch football like that? With the fan views. This is be a major way to attract interest with this audience. With the older generation this will be more diffifcult but we will look to to TV adverts and try and market it in a simple way of watching football in a more exciting way. This would fit in our favour as its easier to watch then checking what channel the football is on and then finding out whether its the HD channel or not.
The price of the product’s aim is to be as afforable as possible like subscription services Amazon Prime, WWE Network and Peacock. The price would be around £20 a month. This would be a saving from the current subscription packages to BT and Sky people are playing for limited features.
The position of the product would be as a TV experience and an App experience with the linking together with additional features. This would be best to attract both younger and older audiences.
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05. 5 TimeYears VERSION 09.06.22|1.02WILLIAM TILBROOK PAGE 19 UMBRO LIVE
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In the future Umbro will look to develop it’s product to the immersive technology market. This would be a good market to go into as its a growing industry. Although the market right now is too expensvie and exclusive for it to match Umbro’s ethos of being affordable. This could bee something the brand looks at as a additional feature in around 3-5 years time I created a few mockups of how i wI would like this to look like
06
In 5 Years Time
YouThank I believe I have brought Umbro back to its primary goal.“Our mission is to inspire and excite”. VERSION 09.06.22|1.02.WILLIAM TILBROOK PAGE 21 UMBRO LIVE
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