Brand ManualUniversity2022 Of Lincoln Design www.lincolndiversity.com
www.lincolndiversity.co.uk 2022 www.lincolndiversity.co.uk 2022
Behind The Branding Logo Variation Logo ThankWbbAppTypographyColourColourPlacementPaletteTonesGridSystemGridSystemYou 121110090807060504 Table of BrandWelcomeContentsManualwww.lincolndiversity.co.uk 3
DESIGN EXIBITION
An event to capture the diverse, inclusive and equality that the University of Lincoln offers.
I created a background with a range of flowers and nature signifiers to express the feeling of hope in modern times that a brighter future is ahead and flowers signify this perfectly
The branding was created by looking at various different visual signifiers. One that stood out to me was flowers. An how they come in various different forms and styles but are united in how they grow together and created a beautiful image
Behind the Branding
.This links to how work is produced in design and how we have many different design subject that when presented look beautiful together. I believe this is the perfect choice as well to bring out the best in the students designs in graphics. The design was made to not be too striking on initial look but to still have its own personality.
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So as an overall the visual identity was created to be eye-catching .Have a balanced composition on display as well. Evidence of floristry is found as far back as the culture of ancient Egypt. It has been used in key aspects of diverse cultures since.
Logo Variation
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This logo was inspired by the main theme of this event floral design, So a flower style was an easy choice. This design was created with the idea of new beginnings with a flower growing. Also a time of hope, rejuvenation, and growth.This reflects on what I believe the event symbolise as what we want our society to be like. When adressing issues of diversity, inclusion and equality. The layers represent the stages of the changes inAsociety.logo that can be used in a range of situations
Something to symbolise the event in the best possible way.
DESIGN EXIBITION Logo CardPlacementA5 Envelope A4 Envelope DESIGN EXIBITION 2022 6
Colour Palette A diverse range of colours to showcase the range of cultures. Sapphire#5477BBCornflower#769CD1 Seaweed#085A55Honey#E1AA25 Rose#E3B692BeigeRaspberry#DD5074 These colours all represent different objects and work together to symobize inclusion and equalitiy with all being featured in the background design
DESIGN EXIBITION Color Tones Including colours with design.#EFEDE1MacaroonCream 100% 90% 80% 70% 60% 50% 40% 30% 20% Seaweed#085A55 100% 90% 80% 70% 60% 50% 40% 30% 20% These tones have been created to allow as much colour to be showcased as possilble in the selected designs for the event. 2022 8
I chose this font because of it’s ability to be bolld yet modern in showcasing a variety of styles. It fits well with the brand in quotes and subheadings which is an important part of the branding
statementATypographyfonttomakea Aa NovaProxima ~!@#$%^&*()-=_+[]{}\|;’:”,./<>?1234567890abcdefghijklmnopqrstuvwqyzABCDEFGHIJKLMNOPQRSTUVWQYZ Light Regular Medium Semi Bold Bold Extrabold
Released in 2005, Proxima Nova is an extremely popular typeface designed by Mark Simonson. It is often described as a hybrid of Futura and Akzidenz Grotesk, combining a geometric appearance with modern proportions.
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DESIGN EXIBITION App Grid System
An app that will allow you to allow you to ask questions to attendees in real time. The survey feature on the apps also helps you measure satisfaction and engagements delivered to the attendee during and after your events. Other benefits would be to Increase exposure for both sponsors and exhibitors and Increase revenue streams. These reasons are why an app would be a good addition to the event proposition.
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Website Grid
An event website will help you in creating buzz about your event. Entice your attendees through videos, image galleries, speaker interviews and much more. Let your attendees know what’s in store before redirecting them to buying tickets. Organisers are just not planning an event anymore but rather an experience for their attendees. These reasons will be important in getting the brand name out there. In making Lincoln the most diverse University in the world.
2022 University Of Lincoln Design www.lincolndiversity.co.uk Thank you.