WIFA Summer 2022 Fundraiser

WIFA THE WOMEN IN FITNESS ASSOCIATION

Fundraiser Summer 2022

OUR Mission

We exist to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our industry.

CORE Values

AUTHENTICITY & INTEGRITY Courageously celebrating our wonderful and imperfect selves. Discovering and aligning our purpose with our lives. Defining and practising our values. And through it all, daring to stay hungry, wild and free.

DIVERSE & INCLUSIVE COLLABORATION Connecting our community so that we are all essential to our collective strength and impact. Intentional that our partnerships, programs and alliances steer the course of the fitness sector to ensure equity and inclusion of all women.

GLOBAL IMPACT Dedicated to the pursuit of our vision. Transformative in our approach and thoughtful about our impact.

Changing and connecting the world to a powerful network of women.

WE HAVE Work To

Do.

Will you help us provide free mentorship, networking and career development for every woman in the fitness and wellness sector?

At the current pace, gender gaps can potentially be closed in some countries in 50 years...

Source: World Economic Forum Global Gender Gap Report 2021

If women participated in the economy equal to men It would add up to $28 trillion, to annual global GDP by 2025 (an increase of 26%).

Source: McKinsey

In 2021, only 41 women were CEOs of Fortune 500 companies (that's 8%). Only 2 are Black women, only 1 is transgender and only 1 female CEO sits within the top five largest companies overall.

Source: Investopedia

The only research about gender equity in the fitness branch was published in 2022

HERE'S WHAT We Learned.

Less women have permanent contracts.

We earn significantly less than our male counterparts.

It's not confidence holding us back. We don't feel valued or able to find enough balance with life's demands to be successful in our careers.

We feel that there is gender bias, and it does hold us back.

Mother's feel that they pay a career penalty for taking parental leave.

Lack of mentoring and coaching is one of the biggest career progression barriers cited by women.

More than half of women have experienced sexual harrassment and bullying at work

Source: Rise 2022 Study It Isn't A Level Playing Field in the Fitness Industry

AND THAT'S NOT ALL...

85% of males surveyed do not feel like there is gender bias in their workplace.

Just 34% of men surveyed think that gender balance in leadership positions is important.

A majority of women feel like gender inequality holds them back at work.

Women in leadership feel like they had a harder time getting promoted because of their gender.

“In my opinion, individuals who identify as anything other than heterosexual are not promoted very far up the organization where I work. The belief seems to be that they are difficult to work with cooperatively, are more vocal and demanding regarding their rights and opinions, and are “not a good fit” within the management teams.”

Source: WIFA + SportAlliance Gender Equity in the Fitness Branch Survey 2022

BREAKING THE ILLUSION OF EQUALITY IS A

Team Effort.

It’s discouraging, that some people are still reluctant to admit that there are many gender inequalities in today’s world, and that we still have a lot of work to do together.

As a young, dynamic and disruptive sector, shouldn't we be leading the way?

We want every woman who works in fitness and wellness worldwide to have free access to career development, networking, mentorship and a supportive community.

Will you help us achieve this

by October 2022?

LET'S GET TO

Work.

AND LET'S

Keep it up.

We will continue to contribute to studies and research in this area and to establish and monitor gender equity KPI's and solutions for change like:

Flexible Working Hours Job Share Leave policies that support all types of caregivers Menstrual and Menopausal leave Inclusive Dress Policies ...to name a few.

A LITTLE MEANS

A Lot

# OF PARTNERS

You can support all the women in the sector by committing to $1,000 USD per year to allow us to provide the support that women are asking for for free.

150 300 450 600 750 800 950

WE CAN SUPPORT...

2500 MEMBERS 7500 MEMBERS 12500 MEMBERS 17500 MEMBERS 22500 MEMBERS 27500 MEMBERS 32500 MEMBERS

WHAT'S IN IT FOR

You

Every WIFA member will know who to thank for these resources.

Your company name and link to your website will appear on our Supporters page.

Your company name will be featured during the welcome of every Member Meeting.

We will share updates and success stories of how your contribution has impacted women in fitness.

HERE'S WHY IT

Matters

WHAT IMPACT DO YOU WANT TO MAKE IN YOUR CAREER? Top answers from the 2021 WIFA Member Survey. of 1000+ members

Empower & encourage clients to meet their goals Create real lifestyle changes Empower women to be confident Impact the lives of particular groups of people seniors youth marginalized people

WHAT DO YOU NEED TO SUCCEED? Help Growing My Business Community Networking Mentorship "Lack of mentoring Skill Building and coaching is one of Collaboration t career

Source: 2021 WIFA Member Survey

the bigges progression barriers cited by women."

SO, ARE YOU WITH US? LET'S GET TO

Work.