Executive Summary, WIFA 2022

2017-2022

Executive Summary impact THE WOMEN IN FITNESS ASSOCIATION

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THE WOMEN IN FITNESS ASSOCIATION

OurPromise

Together we grow.

Together we change the world.

ourMission

We exist to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our industry.

OurEssence

ubuntu ʊˈbʊntu "I am, because you are".

Ubuntu comes from an African ideology emphasising the importance of solidarity, spirit of togetherness and ability to unite towards a common goal.

The profound sense that we are human only through the humanity of others; that if we are to accomplish anything in this world, it will in equal measure be due to our own efforts and achievements of others.

is

CoreValues

AUTHENTICITY & INTEGRITY Courageously celebrating our wonderful and imperfect selves. Discovering and aligning our purpose with our lives. Defining and practicing our values. And through it all, daring to stay hungry, wild and free.

DIVERSE & INCLUSIVE COLLABORATION Connecting our community so that we are all essential to our collective strength and impact. Intentional that our partnerships, programs and alliances steer the course of the fitness sector to ensure equity and inclusion of all women.

GLOBAL IMPACT Dedicated to the pursuit of our vision. Transformative in our approach and thoughtful about our impact. Changing and connecting the world to a powerful network of women.

trueColors Red- the color of energy, bravery, passion and action that commands your attention. WIFA is committed to getting your attention on women's issues and having courageous conversation to help us progress. We picked the boldest red we could find!

3 Shades of pink- the original WIFA pink got a makeover! Pink is the color of harmony, love of oneself and others, friendship and is the sweeter side of red. Pink represents our strong WIFA community and gets 3 different shades to represent our 3 core values.

together we are unstoppable.

letter from our founder DEAR WOMEN IN FITNESS FAMILY,

At WIFA we believe that success comes by collaboration. This past year more than any other year, the milestones we have achieved are truly because of the collaboration of our partners and members. Their generous support allowed WIFA to have a team in place that upleveled the entire member experience. Thank you, and thank you to the ambassador team, the board of directors and all the countless hours of volunteer work that goes into WIFA, it makes this work possible. Our WIFA HQ team is so very grateful to all the community support that makes our work a reality.

Reflecting on 2021 as it comes to a calendar end, I am especially proud of our members' success. When I read your stories, see your faces on speaking event promotions, and watch the LinkedIn announcements sharing your new jobs, it confirms why we exist. I have a folder called “inspiration” in my iphoto, dozens of screenshots of your brilliant work and notes to me, that what we do for women in fitness matters infinitely to our collective success, you keep me going on the hardest days.

It is important before we forge into another calendar year of goal setting and achievement that we pause to acknowledge what we have accomplished this year and honor where we started and where we ended.

It is not lost on me that without you, we would not exist, you are the momentum that keeps us moving.

With love and appreciation, Lindsey Rainwater

FOUNDER AND CEO

rue stor

To frame this, I have always been a go-getter, the ideas girl, the GSD girl and have always been remunerated well for my efforts. My career has been grounded in my purpose to help others have a career in fitness, specifically in the group training arena, to touch lives and help people feel connected to others and themselves on a deeper level - physically, mentally and emotionally.The pandemic has really challenged future opportunities - and I know EVERYONE can feel me on this.

While I still have 1000 ideas I’d love to implement, it feels like the brakes have come on - there isn’t the businesses let alone the $$$ to make things happen with the level of freedom I had been afforded. As I dived into that dark place of “How can I fulfil my purpose if I don’t have the resources and tools to make it happen?”, it was a moment of real humbling. There are people around me willing to take pay cuts and career changes to jobs they probably don’t want to do just to make ends meet and feed their families. I basically get to keep my job, status quo.

So in this incredibly challenging time in history, I want to reach out and ask for help as well as offer help - the exact reason WIFA was brought to life!

As a WIFA member and ambassador, I thought my “role” was to help others but I now realise that there are people here that can help ME, just by listening and supporting, by the group meet-ups and calls.

I am going to “up my game” and be an active WIFA member, not for what I think I can provide but by being a part of the community. Knowing there is a global community of women, not just cheering for me in my wins (which I have been blessed to experience) but holding me through the tough times too, is a true blessing.

Tracy Minnoch WIFA GLOBAL AMBASSADOR NEW ZEALAND

ENTREPRENEUR, CREATOR, BLOGGER, PODCASTER, SPEAKER/PRESENTER, TRAINER

membership 1,033 GOAL SURPASSED! WIFA surpassed 1,000 members this past year, for a total member base of

632

WIFA GROWTH GRANT

The American Council on Exercise (ACE) sponsored over 600 WIFA Annual Memberships for health and fitness professionals accelerate their careers.

global

expansion

WIFA has members in 6 out of 7 continents!

In 2021 WIFA expanded into 6 new countries.

Countries where WIFA members are represented include: USA, Canada, Mexico, Argentina, Netherlands, Germany, Spain, Italy, Kenya, South Africa, China, Singapore, Thailand, India, Saudi Arabia, Qatar, Iran, New Zealand, Australia, WIFA grew to 24 total ambassadors spread out between the United States, Canada, Europe, United Kingdom, New Zealand, and Australia

programs In 2021, WIFA launched an e-learning platform with 3 accredited personal and professional development programs: LEAD, Speaker’s Academy, & Writer’s Academy.

These programs are accredited by organizations such as ACE, NASM, AFAA, ISSA, and Canfitpro.

WIFA

.

LEADERSHIP THROUGH ELEVATION AWARENESS & DISCOVERY

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WIFA SPEAKER'S ACADEMY

WIFA WRITER'S ACADEMY

Each program launch created opportunities for WIFA Women to be paid as coaches and mentors.

From the WIFA Speaker's and Writer's academies, WIFA Released WIFA VOX, a platform where graduates of these academies can share their wisdom using both the spoken and written word.

THE COLLECTIVE VOICE OF WIFA.

"the wifa LEAD program was such an amazing experience. Much more than I ever expected! I was given the space and opportunity to peel back the layers and really hone in on my why. I was able to use that to build myself up. To build my business and my brand. It was such a great opportunity, and I am so happy I chose to go through LEAD."

kara flowers WIFA MEMBER & L.E.A.D. GRADUATE

impact 157 L.E.A.D. GRADUATES

152 RUN THE WORLD

PARTICIPANTS

42

80

15 GRADUATES SPEAKER'S ACADEMY

WRITER'S ACADEMY

12 GRADUATES SPEAKING

OPPORTUNITIES

FOR WOMEN IN THE FITNESS INDUSTRY

WOMEN IN FITNESS

SHARED THEIR STORIES ON THE WIFA WAVES PODCAST

10 NETWORKING

EVENTS

Allies In 2021, WIFA collaborated with 12 new companies in efforts to see a more diverse and inclusive future for the fitness industry.

We couldn't do what we do without all of our amazing partners. Thank you for your support and commitment to making this world a more equitable place.

member Statistics Entrepreneur 9.1% Executive 9.1%

6 35

C ONTINENTS

GLOBAL

Personal trainer 45.5% Director 18.2%

Manager 18.2%

AVERAGE AGE OF OUR MEMBERS

AMBASSADORS

JOB TITLE

BOARD MEMBERS

24 6

19

WE HAVE MEMBERS IN 19 COUNTRIES

growth Membership 2017

2018

2019

2020

2021

Total Members

0

250

500

750

1,000

1,250

growth retention 2018

2019

2020

2021

80%

60%

40%

20%

0%

Member Retention Percentage

growth Revenue 2017

2018

2019

2020

$75,000

$50,000

$25,000

$0

WIFA Revenue

2021

growth Sponsorship 2017

2018

2019

2020

$500,000

$400,000

$300,000

$200,000

$100,000

$0

Corporate Sponsor Donations

2021

growth 2017

TOTAL MEMBERS

RENEWED/DIDN'T YOY MEMBERSHIP REVENUE GROWTH % CORPORATE PARTNER SPONSOR REVENUE WIFA MEMBERSHIP AND PROGREAM REVENUE

86 NA NA 737 $7,331

2018

2019

M ATERNITY

LEAVES

MEMBER ONBOARDING

MEMBER TOOLKITS WIFA VOX

GROWTH GRANTS WIFA RETREAT RUN THE WORLDS

BRANDING REFRESHES ES

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SOCI

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IN

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W W W WW N

THE WOMEN

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THE WOMEN IN FITNESS ASSOCIATION

LAUNCHES

2021

472 559 1100 340 54/32 128/158 262/207 434/321 350% -8% 2% 12% 45,534 35,152 91,491 465,755 $47,000 $38,100 $57,046 $65,482 WEBSITE

2 plus

NEW PROGRAM

2020

3

NEW TEAM

MEMBERS

looking ahead together we grow. together we change the world.

we're organized forGrowth

Additional 2021 accomplishments include: Increased our social media following by 23% across all platforms Executed brand refresh and website rebuild with in-house branding and creative Completed an equity audit and action plan on our DEI efforts Doubled the size of our Head Quarter team from 2 to 4 powerhouse women Created a custom 2022 WIFA Way Journal and Planner

we're making aDifference

Together with our partners, we are working toward making women of all identities supported and empowered in the workplace or in their business. With every partner we are able to facilitate more mentorship opportunities, conduct more research, offer more opportunities for affordable, accredited training and development, more spaces and places for women to connect and grow.

our partners areCommitted

To women in fitness, to tackling norms and barriers that have held women back. To helping their colleagues have an equitable chance to succeed in their organizations and as entrepreneurs.

we share their impactWith the World We make sure that they can use our platform to tell their stories. That our members and the fitness and wellness sector know more about the organizations who are true allies and are making the changes we need.

2022

Member

impact impact

PLAN THE WOMEN IN FITNESS ASSOCIATION

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THE SOUNDWAVES OF YOUR CAREER THE COLLECTIVE VOICE OF WIFA.

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Welcome to OUR

world PEOPLE

Corporate Team Board of Directors Global ambassadors Members Community Partners Donors

Memberships

WIFA

RESOURCES & COURSES PRODUCTIONS Speaker's Academy Writer's Academy L.E.A.D. Member Toolkit Strategy Partner Networking

programs

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CONNECT MEMBER

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Founder & Chief Everything Officer

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Sharnae

Maven of Marketing & Global Operations

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Jennifer

Product and Program Guru and Runner of Team Meetings

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Chevy

Heavy Lifter of Extra Projects & Flexible Team Support

2022 Member resourcesPlan q1 Goals January BHAG February BTF Performance Review March ULP Hunting

q2 Money April Formula for Deep Value May Salary Negotiation/ Pricing Your Service June R.E.S.P.E.C.T. your relationship with money

q3 awareness July Building a connection with your true voice August Connecting with your purpose September Joy Hunting & Trigger Hunting

q4 Time October The Elevated No November Take Back Time December How Aligned is Your Time?

Liberating 9-5 and working blocks

These are the themes and topics we are going to provide tools, experts and resources for in the member toolkits, member meetings and the WIFA Waves Podcast Episodes throughout the year.

2022 Global impactPlan q1

q2

q3

q4

January Report- what do women in fitness want (Based on GG Data) February Set up Internal DEI Comittee March Launch WIFA Connect

April WIFA + NIRSA Career Planning & Development Support for Students

July Launch senior leadership council for Women in Fitness & Wellness

December Launch WIFA Awards recognizing companies making a difference with DEI initiatives in the Fitness & Wellness Sector

Launching W& explanding our community to welcome the whole gender spectrum

At WIFA, we are committed to making a difference for women in the fitness and wellness sector worldwide. 2022 is full of amazing, impactful initiatives to create faster shifts and create more equity for women working in the fitness and wellness sector.

2022 WIFAProductions 1

WIFA WAVES

2

WIFA WAVES

3

WIFA WAVES

4

5

6

B.H.A.G.

Big, Hairy, Audacious Goals

B.T.F.

(Back to the Future) Performance Review

ULP

7

WIFA WAVES

Your True Voice

8

WIFA WAVES

Connect With Your Purpose

WIFA WAVES

Joy and Trigger Hunting

WIFA WAVES

The Elevated

WIFA WAVES

Take Back Time

WIFA WAVES

How Aligned is Your Time?

(Upper Limit Problem)

9

WIFA WAVES

Formula for Deep Value

10

WIFA WAVES

Salary Negotiation & Pricing Your Product

11

WIFA WAVES

R.E.S.P.E.C.T Money

12

Hunting

"No"

Every month you'll find a member toolkit in your mailbox AND in the member portal, WIFA Waves episodes drop once a month and WIFA VOX releases happen three times a year.

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You can plan ahead to attend all of WIFA's member meetings, register on the website and get them in your calendar. Build your network with monthly networking meetings and twelve chances to get paired up with a strategy partner. Get inspired with four WIFA member meetings and don't miss out on any of our WIFA programs running this year.

NEW inmakeover 2022 peer mentorship

WIFA STRATEGY PARTNER

Whatit is

A neutral non-competitive partner who helps you broaden your thinking.

A new, objective perspective for you so you see your ideas, paradigms and plans in a different way.

An accountability partner as you both define 30-day action plans and see them through together.

HOW itworks

Join the networking meetings. We'll do the rest!

PICK YOUR TOPIC

GET PAIRED

What do you need help

You are paired when you call

figuring out, getting

into a WIFA networking/meeting

unstuck, moving into

call and you canIntroduce

action?

yourselves, share your questions/challenges.

MAKE THE PLAN TOGETHER 2 calls in the next 30 days You probably need an hour for the calls, the first one should be ASAP to set your 30-day plan.

WIFA

L.E.A.D.

LEADERSHIP THROUGH ELEVATION AWARENESS & DISCOVERY

WHATis it?

The WIFA LEAD Program is a 13week, intensely supported, personal deep dive into: who we are, why we're here and how we can make the biggest impact possible.

LEAD is divided into 3 phases, each with one, big milestone for your personal growth. You need to plan for 2 hours a week to complete the requirements for the LEAD program.

BONUS: Accredited by ACE, NASM, AFAA, ISSA & Canfitpro!

WIFA WRITER'S ACADEMY

WHATis it?

It is a 60-day, mentor-led, intensivetraining-program available exclusively to WIFA members.

You will create the articles and editorials (and be our exclusive, featured authors) for WIFA VOX. You will be part of a small group of students that participate in this program.

You will be interviewed on the WIFA Waves podcast during the course to talk about your goals as a writer.

You will work with your mentor to create a series of blogs and an editorial along with strategies to promote yourself as a writer Once you successfully complete this program, you will be included in WIFA’s preferred authors list, and we will help you find writing gigs.

Did we mentions the Writer's Academy course comes along with 2 ACE CECs?!

WIFA has partnered with Women's Health Magazine to give graduates the opportunity to put their best piece of work forward, and WIFA will submit Women's Health Magazine on their behalf. Pieces will be viewed by the Executive Editor herself for the chance to be featured on their platforms.

Yourmentor LISA GREENBAUM

Founder | Sangha Wellness Retreats Yoga Therapist, Educator, and Writer

WIFA SPEAKER'S ACADEMY

WHATis it?

It is a 60-day, mentor-led, intensive-training-program available exclusively to WIFA members.

You will create the keynote presentations (and be our keynote speakers) for WIFA Vox. You will be part of a small group of students that participate in this program.

WIFA will feature and promote you as a keynote presenter for the WIFA Retreat.

You will be interviewed on the WIFA Waves podcast during the course to talk about your goals as a speaker.

You will work with your mentor to create a portfolio-worthy keynotes along with strategies to promote yourself as a speaker.

Once you successfully complete this program, you will be included in WIFA’s preferred speaker list, and we will help you find speaking gigs.

Did we mention the Speaker's Academy course comes along with 2 ACE CECs?!

Yourmentor LORI PATTERSON

Founder & CEO | Bootcamp Challenge ®

2022

how you help can

THE WOMEN IN FITNESS ASSOCIATION

Collaborate There are many ways to support

Whatit is

Join as a Corporate Partner and we make sure our member's know about your company and offering.

Get a WIFA Growth Grant going in your organization for staff, partners or clients.

Sponsor a WIFA speaker or a WIFA event Donate to our cause so that we can help Women in Fitness Achieve their ambitions.

Did we mention that we are very flexible and creative? Connect with us to find/make new and exciting ways to partner with WIFA!

takeaction GET IN TOUCH Send us an email so we can

CORPORATE SPONSOR

DONATE Donate to our cause so that

design the perfect partnership

On the next page you will find a

we can help Women in

for you.

well laid out list of ways to

Fitness Achieve their

partner with WIFA.

ambitions.

Corporate Sponsor

join us.

youBelong.