WICPA members are the key decision makers for a wide variety of firms, companies and organizations throughout Wisconsin, including public accounting, for-profit, nonprofit, education and government.
Additionally, not only are WICPA members decision makers for their companies, they also make decisions for their client companies, so with the WICPA, your marketing reach extends beyond CPA professionals to the businesses and organizations our members serve.
“Partnering with the WICPA through conference sponsorships, advertising and the Affinity Partnership Program has been an excellent way for us to connect with a trusted network of accounting professionals. We value the visibility and credibility the partnership provides, which helps us strengthen relationships and expand our reach.”
Stephanie Ohlfs SENIOR VICE PRESIDENT –MARKETING DIRECTOR, WAUKESHA STATE BANK
WICPA members are YOUR target audience:
60% ARE EXECUTIVE OR MANAGEMENT LEVEL WITH PURCHASING INFLUENCE AND DECISIONMAKING AUTHORITY.
2,500+ BUSINESSES AND ORGANIZATIONS HAVE AT LEAST ONE WICPA MEMBER.
81% LIVE AND/OR WORK IN SOUTHEAST, SOUTHERN AND NORTHEAST WISCONSIN.
AD SIZES & RATES
ON BALANCE
On Balance is the WICPA’s award-winning magazine sent five times per year with articles featuring news and updates about important developments impacting the CPA profession as well as peer-written columns covering tax, fraud, industry, technology, human resources and more. In addition to being mailed to members, each issue is added to the WICPA website, WICPA social media and emailed to members.
“Advertising in On Balance is a great investment for our clients. It’s a quality publication, perfectly targeted and affordable.” Christina Steder
CONNECT IN DIGITAL
WICPA WEBSITE
The WICPA website has 6,000+ active monthly users and 30,000+ monthly views, serving as the central source for all things WICPA and providing a wide array of content and resources for members and the public.
AD SIZES & RATES
WICPA CONNECT
WICPA Connect is the exclusive WICPA members-only community and open forum designed for collaboration, networking and sharing resources with fellow members.
AD SIZES & RATES
*Advertising options for the WICPA website and WICPA Connect will be available with the launch of the new website, which is estimated to be during the first quarter of 2026. If you are interested in these opportunities, please let our team know and we will be sure to notify you once they are available.
FREQUENCY
Frequency is the WICPA’s biweekly e-newsletter that alternates with CPE Digest and is designed to be a brief and current resource for members. Topics are selected to provide professional, technical and legislative updates, as well as volunteer and special event opportunities.
AD SIZES & RATES
CPE DIGEST
CPE Digest is the WICPA’s biweekly e-newsletter that alternates with Frequency and provides updates and announcements on upcoming in-person and online CPE opportunities.
AD SIZES & RATES
“Partnering with WICPA has been incredibly valuable in expanding our reach and strengthening member engagement. The digital advertisements have been especially beneficial, allowing us to share timely updates and promote upcoming events with clarity and impact.”
Angelica Niemann
MANAGER,
CONNECT AT EVENTS
CONFERENCES
BUSINESS & INDUSTRY SPRING – March 24
Brookfield Conference Center, Brookfield & WICPA CPE Livestream
The Business & Industry Spring Conference provides CPAs, CFOs, CEOs, controllers, directors, managers, HR professionals and accounting staff with updates on current issues and implications affecting various areas of business, including the economy, operations, HR, healthcare, technology, ethics, tax laws, and improved ways to manage a changing workplace.
FINANCIAL INSTITUTIONS – May 13
WICPA CPE Livestream Only
The Financial Institutions Conference covers a number of specialized topics, including regulatory and legislative updates, compliance issues, CECL, blockchain, fraud, ethics and the latest economic conditions that financial institutions need to know. Each year, professionals attend this conference, including CPAs, CEOs, CFOs, controllers, directors, managers and other financial staff serving all sizes and types of financial institutions.
SCHOOL DISTRICT AUDIT – May 27
WICPA CPE Livestream Only
The School District Audit Conference provides beginner and advanced auditors of Wisconsin school districts with the latest auditing updates, developments and tools they can use to better serve school districts and their communities. Conference attendees include partners, principals, shareholders, controllers, accounting and auditing staff, managers and other financial staff.
NOT-FOR-PROFIT ACCOUNTING – Sept. 16
WICPA CPE Livestream Only
The Not-for-Profit Accounting Conference covers a variety of specialized topics specifically designed to address the accounting and financial issues facing nonprofits and health care organizations. Each year, professionals attend this conference, including executive officers, controllers, accounting staff, managers, and other financial and administrative professionals serving not-for-profit organizations, allied health care, social service agencies, and hospital and nursing home administrations.
CONFERENCES (CONT.)
BUSINESS & INDUSTRY FALL –
Sept. 24
Brookfield Conference Center, Brookfield & WICPA CPE Livestream
The Business & Industry Fall Conference provides CPAs, CFOs, CEOs, controllers, directors, managers, HR professionals and accounting staff with updates on current issues and implications affecting various areas of business, including the economy, operations, HR, healthcare, technology, ethics, tax laws, and improved ways to manage a changing workplace.
ACCOUNTING & AUDITING – Nov. 10
WICPA Office, Waukesha & WICPA CPE Livestream
The Accounting & Auditing Conference provides accounting and financial professionals in public accounting, industry and government, as well as their staff with information on current changes and timely issues in auditing standards, FASB, GASB, government managing, improving data and document workflow, and accounting and financial reporting.
TAX
– Nov. 16-17
Brookfield Conference Center, Brookfield & WICPA CPE Livestream
The Tax Conference is the must-attend event of the year for accountants, lawyers and business professionals who want to stay current on changing federal and Wisconsin tax laws and issues with experts in tax and related fields offering detailed updates and tips to serve clients and their companies. This two-day conference appeals to professionals from all levels of experience, including CPAs in industry and public practice, as well as practicing attorneys, corporate counsel, and business and financial managers.
ACCOUNTING TECHNOLOGY – Dec. 17
WICPA Office, Waukesha & WICPA CPE Livestream
The Accounting Technology Conference focuses on in-depth coverage and learning about technology advancements, solutions and trends that apply specifically to accounting and business professionals to improve efficiency, effectiveness, collaboration and cybersecurity. This conference caters to accounting and business professionals in all levels and areas of the profession, including public practice, business and industry, government and nonprofit organizations.
“Our partnership with the WICPA reflects a shared dedication to excellence, integrity, and service. Their work to advance the accounting profession mirrors our own mission to support and protect the professionals who make it thrive.”
Ben Clark
IN-PERSON & ONLINE CONFERENCES
BENEFITS
Logo and website linked on registration webpage
Name, logo and 50-word description in conference brochure
Logo on conference signage at venue
Logo in Welcome PowerPoint presentation loop
Verbal recognition during Opening Remarks
Exhibit space, including a table with chairs
Logo on exhibit tour cards distributed to all in-person attendees
attendee mailing list approximately one week prior to conference
ad in conference manual (ad provided by sponsor)
to address conference attendees (limited availability)
SPONSORSHIP ADD-ON
As an additional opportunity to increase visibility and engagement, hybrid conferences now have an option to have individual sales lead pages on the conference’s livestream website that includes logo, company description, contact information, website link, a sales lead form for attendees who are interested in learning more about a sponsor’s products/services, and the option to provide a 30-60 second video that will play on the page. Available to Gold Sponsors only. $250 - -
ONLINE-ONLY CONFERENCES
SPONSORSHIP BENEFITS
Logo and website linked on registration webpage X X X
Name, logo and 50-word description in conference brochure X X X
Logo in Welcome PowerPoint presentation loop X X X
Verbal recognition during Opening Remarks X X X
Individual sales lead page on conference’s livestream website* X X X
Pre-conference attendee mailing list approximately one week prior to conference X X -
Full-page ad in conference manual (ad provided by sponsor) X - -
Opportunity to address conference attendees virtually or provide 30-second commercial (limited availability) X - -
*The individual sales lead page on the conference’s livestream website is included with all online-only conferences and is a separate webpage for each sponsor with logo, company description, contact information, website link, a sales lead form for attendees who are interested in learning more about a sponsor’s products/services, and the option to provide a 30-60 second video that will play on the page.
“CPACharge takes pride in our partnership with the WICPA. We appreciate working with an association that is organized, attentive, and clearly committed to creating value in every marketing opportunity and event sponsorship. In every interaction with WICPA, it’s apparent that they are dedicated to treating every organization like a true partner, and we look forward to working with them for many years to come.”
Ashton Board Barksdale
MEMBER RECOGNITION BANQUET & ANNUAL BUSINESS MEETING
MAY 8 - BROOKFIELD CONFERENCE CENTER, BROOKFIELD
The Member Recognition Banquet & Annual Business Meeting is dedicated to recognizing membership milestones and honoring those who have made significant contributions to the accounting profession, the WICPA and the community as a whole. It also serves as the official installation of the new WICPA Board of Directors.
Excellence Awards Sponsor (Exclusive): $2,500
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Eight complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Opportunity to have marketing/informational materials placed at each seat
• Congratulatory statement to honorees in Welcome PowerPoint presentation loop
• Opportunity to address attendees at start of Excellence Awards ceremony
• Inside back cover congratulatory ad in Excellence Awards insert appearing in On Balance magazine and distributed to attendees at the event
Event Sponsor (Limit 4): $1,500
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Four complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Opportunity to have marketing/informational materials placed at each seat
• Congratulatory statement to honorees in Welcome PowerPoint presentation loop
• Opportunity to address attendees during Opening Remarks
Reception Sponsor (Limit 2): $1,000
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Two complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Logo on signage and cocktail napkins at beverage stations
• Logo on event beverage tickets
Dessert & Coffee Bar Sponsor (Limit 2): $1,000
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Two complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Logo on signage and cocktail napkins at dessert and coffee bar tables
NEW CPA BANQUET
JUNE 12 - BROOKFIELD CONFERENCE CENTER, BROOKFIELD
The New CPA Banquet is the hallmark event dedicated to celebrating the hard work, dedication and accomplishment of becoming a CPA. Attendees enjoy an evening filled with food and drink, networking, entertainment, a presentation from the evening’s keynote speaker and new licensees’ reception of their printed CPA certificate.
Entertainment Sponsor (Exclusive): $2,000
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Four complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Opportunity to have marketing/informational materials placed at each seat
• Congratulatory statement to honorees in Welcome PowerPoint presentation loop
• Opportunity to address attendees and introduce the event’s entertainment
• Prominent signage as exclusive Entertainment Sponsor
Event Sponsor (Limit 4): $1,000
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Two complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Opportunity to have marketing/informational materials placed at each seat
• Congratulatory statement to honorees in Welcome PowerPoint presentation loop
• Opportunity to address attendees during Opening Remarks
Reception Sponsor (Limit 2): $500
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Two complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Logo on signage and cocktail napkins at beverage stations
• Logo on event beverage tickets
Dessert & Coffee Bar Sponsor (Limit 2): $500
• Logo and website linked on registration webpage
• Logo in event invitation
• Logo on event signage at venue
• Logo in event program
• Two complimentary event tickets
• Recognition on representative nametags at event
• Logo in Welcome PowerPoint presentation loop
• Verbal recognition during Opening Remarks
• Logo on signage and cocktail napkins at dessert and coffee bar tables
GOLF OUTING
SEPT. 18 - IRONWOOD GOLF COURSE, SUSSEX
Providing a great way to network in a more informal and social atmosphere, the Golf Outing is the perfect opportunity to make new connections. In addition to playing 18 holes of golf, attendees enjoy food, drinks, raffle prizes, team prizes, hole contests, including an Inside the Circle Contest, and more.
Presenting Sponsor (Exclusive): $2,500
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Four golfers with carts
• Verbal recognition during Opening Remarks
• Prominent signage during registration and Awards Reception
• Opportunity to provide a prize for the event drawing and present to winner during Awards Reception
• Opportunity to have marketing/informational materials in event sports bags
• Opportunity to address attendees at Shotgun Start
• Opportunity to include small giveaway item in event sports bags
• Hole sponsorship included
Golf Cart Sponsor (Exclusive): $1,750
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Four golfers with carts
• Verbal recognition during Opening Remarks
• Logo prominently displayed in every golf cart
Golf Ball Sponsor (Limit 2): $1,750
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Four golfers with carts
• Verbal recognition during Opening Remarks
• Logo on sleeve of golf balls given to every golfer
Inside the Circle Contest Sponsor (Exclusive): $1,750
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Two golfers with cart
• Verbal recognition during Opening Remarks
• Prominent signage at two contest holes
• Logo on jumbo check prize awarded to winner
• Opportunity to present jumbo check to winner during Awards Reception
Golf Towel Sponsor (Exclusive): $1,500
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Two golfers with cart
• Verbal recognition during Opening Remarks
• Logo on golf towel given to every golfer
Beverage Cart Sponsor (Exclusive): $1,500
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Two golfers with cart
• Verbal recognition during Opening Remarks
• Logo prominently displayed on event beverage carts
• Logo on event beverage tickets given to every golfer
GOLF OUTING (CONT.)
Sports Bag Sponsor (Exclusive): $1,500
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Two golfers with cart
• Verbal recognition during Opening Remarks
• Logo on event sports bag given to every golfer
Putting Contest Sponsor (Exclusive): $1,500
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Two golfers with cart
• Verbal recognition during Opening Remarks
• Prominent signage and opportunity to have a tradeshow booth at Practice Green
• Opportunity to present Putting Contest prize to winner during Awards Reception
Lunch Sponsor (Exclusive): $1,000
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Verbal recognition during Opening Remarks
• Prominent signage at lunch station
• Logo on event lunch tickets given to every golfer
Golf Hole Sponsor: $750
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Verbal recognition during Opening Remarks
• Logo on hole signage and opportunity to have a tradeshow booth at assigned hole
Driving Range Sponsor (Exclusive): $750
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Two golfers with cart
• Verbal recognition during Opening Remarks
• Prominent signage at Driving Range
Breakfast Sponsor (Exclusive): $500
• Logo and website linked on registration webpage
• Logo on event signage at venue
• Printed attendee list provided on-site at event
• Verbal recognition during Opening Remarks
• Prominent signage at breakfast area
“As an Affinity Partner, I’ve had the opportunity to connect with accounting professionals at the WICPA’s conferences and special events. It’s been a great way to meet new clients, build meaningful relationships and grow our presence in the accounting community.”
