PRESS KIT
Top 10 Reasons To choose What’s Up Yukon:
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Production Quality What’s Up Yukon’s full colour production model demands a higher quality print to achieve our magazine layout and feel. •Full Colour Digital Newsprint •Premium Glossy Print (8 Pages) and premium colour print pages •Professional Graphic Design Services
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FREE Distribution - is a HUGE advantage.
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It is What’s Up Yukon’s policy for all content to be 100% local.
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We offer a comprehensive online experience
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What’s Up Yukon invests in learning more about readership through a third party professional business - Datapath Systems.
This is the information age and we all expect to have access for Free. Free Distribution is a big contributor to What’s Up Yukon’s success. Remove barriers from readers with unique distribution points.
What’s Up Yukon promises readers and advertisers only local content - never using free on-line fill services. Local content is crucial to maintaining the high percentage of readers who actively read the entire issue. Engagement is key.
What’s Up Yukon ads are out for one week! This means your message gets more time in the market compared to traditional newspapers. People are busy today. Once a week distribution ensures What’s Up Yukon and your ads receive consistent readership and consistent content retention. Another benefit, the events content compels readers to reference the events on multiple occasions.
What’s Up Yukon is FUN! Yukoners enjoy reading about their neighbours and plan their leisure time with the many schedules inside. What’s Up Yukon is about celebrating who we are and exploring what we can be. Numerous columnists and writers take being the FUN EXPERTS, seriously.
What’s Up Yukon offers a web experience that integrates content and advertising while protecting the integrity of both. Free events listings, Free Basic Listing for everyone. Access to more comprehensive services with a few monthly plan options. Preferred and Best Clients receive special discounts.
Presently no other local media does this for their clients. Datapath follows the standards of Canadian research guidelines and back up their data 100%. Donna is one of only 300 Canadians certified in Market research and a leader in North America, she is often presenting research results around the world. Survey research is proven to be statistically accurate within 5%.
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What’s Up Yukon is INNOVATIVE.
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What’s Up Yukon can reach both locals and tourists
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Unique opportunities? Try something different? What’s Up Yukon dives in with new ideas on a regular basis. The very existence of What’s Up Yukon has been built on creativity and thinking outside the box. If you have partnership opportunities, special booking size requests, content design/ad integration bring it on!
Not an easy feat. Very few publications can appeal to both markets.
Yukon mine camps receive What’s Up Yukon Every issue delivered to these mines year-round: Minto, Yukon Zinc, Kaminak, Kinross, Silver Quest, Northern Free Gold, Selwyn, Victoria Gold Corp, Overland and Smash.
www.whatsupyukon.com