What's Up Yukon 2020 Press Kit

2020 PRESS KIT

DISTRIBUTION | TOP 10 BENEFITS | DIGITAL OPPORTUNITIES SPECIAL ISSUES | BOOKING DEADLINES

JOIN OUR CLIENT E-LETTER

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whatsupyukon.com

For Deadline Reminders & Insider Details!

Address: 205-105 Titanium Way (Trades Centre), Whitehorse Yukon Y1A 0E7 Phone: 867-667-2910

10 Reasons our Advertisers choose What’s Up Yukon

1 2 3 4 5

Production Quality What’s Up Yukon’s full colour production model demands a higher quality print to achieve our magazine layout and feel.

• Non-toxic vegetable based ink and completely recyclable • Full Colour Digital Newsprint • Premium Glossy Print (8 Pages) and premium colour print pages • Professional Graphic Design Services

FREE Distribution - is a HUGE advantage

6

We offer a comprehensive online experience

7

What’s Up Yukon invests in learning more about readership through a third party professional business - Datapath Systems.

Presently no other local media does this for their clients.

Datapath follows the standards of Canadian research guidelines and back up their data 100%.

This is the information age and we all expect to have access to stories for Free. Free removes barriers from readers and provides unique distribution opportunities. We believe FREE distribution has contributed to What’s Up Yukon’s success.

It is What’s Up Yukon’s policy for all content to be 100% local What’s Up Yukon promises readers and advertisers only local content - never using free on-line fill services. Local content is crucial to maintaining the high percentage of readers who actively read the entire issue. Engagement is key.

8

What’s Up Yukon ads are out for one week!

This means your message gets more time in the market compared to traditional newspapers.

People are busy today. Once a week distribution ensures What’s Up Yukon and your ads receive consistent readership and consistent content retention. Another benefit, the events content compels readers to reference the events on multiple occasions.

What’s Up Yukon is FUN Yukoners enjoy reading about their neighbours and plan their leisure time with the many schedules inside.

What’s Up Yukon is about celebrating who we are and exploring what we can be. Numerous columnists and writers take being the FUN EXPERTS, seriously.

What’s Up Yukon’s website boasts Yukon’s largest digital cultural archive, most comprehensive events database, and is always updating with the latest stories. We offer modern interactive advertising - no plain static ads for our readers!

9 10

Donna is one of only 300 Canadians certified in Market research and a leader in North America, she is often presenting research results around the world. Survey research is proven to be statistically accurate within 5%.

What’s Up Yukon is INNOVATIVE Unique opportunities? Try something different?

What’s Up Yukon dives in with new ideas on a regular basis.

The very existence of What’s Up Yukon has been built on creativity and thinking outside the box.

If you have partnership opportunities, special booking size requests, content design/ad integration bring it on!

What’s Up Yukon can reach both locals and tourists Not an easy feat. Very few publications can appeal to both markets.

Yukon mine camps receive What’s Up Yukon When Mines are operational, we send every issue to remote regions throughout Yukon.

What’s Up Yukon ’is a proud member of

Contact us Today for a Detailed Rate Sheet & Date Plan Want to Advertise? Email us at: sales@whatsupyukon.com WE’VE BEEN RECOGNIZED BY OUR COMMUNITY: • Whitehorse Chamber of Commerce “Contribution to Community” “Business Persons of the Year” (2010 & 2018) • Cultural Tourism Award Tourism Industry Association of Yukon

• BDC Young Entrepreneur for Yukon Award • Chatelaine Magazine 80th Anniversary Issue Noted as one of Canada’s Top 80 women to watch!

• Business Women for Northern Canada Start Up Canada • Yukon Legislative Assembly Tribute - For enriching the lives of Yukoners, contributions to the economy and celebrating culture.

Free distribution, it makes a difference!

Whitehorse 202 Hotel & Restaurant 38 Video Riverdale A&W Airport Chalet Alpine Bakery Air Canada Air North Arts Underground Asahiya Japanese Restaurant Bank of Montreal Beez Kneez Big Bear Donair Boston Pizza Canada Games Centre Canadian Tire Certified Auto Services Champagne & Aishihik First Nation Office CIBC Bank Compadres Burritos* Copper Ridge Place Coyote Video Cross Country Ski Club * Dandelion Clinic Days Inn Hotel lobby Driving Force Earl’s Restaurant Edgewater Hotel Elija Smith Building Envirolube Extreme Pita Family Stop Hotel Fraserway RV GP Distributing Gold Rush Inn Golden Age Society Granger Big Way Grocery Hendrick’s Barbershop High Country Inn High Country RV Park *

Home Hardware Horwoods Mall Integra Tire Java Connection Kwanlin Cultural Centre Klondike Rib & Salmon* McDonald’s Mac’s Fireweed Books Manitoulin Freight Metro Chrysler Midnight Sun Coffee Roasters Motor Vehicles North Light Centre Northerm Pho Vietnamese Cuisine Pizza Hut Erik Nielsen International Airport RBC Royal Bank Real Canadian Superstore Ricky’s Restaurant Riverside Grocery River View Hotel Save On Foods Scissor Happy Shipyards Park Shoppers Drug Mart SKKY Hotel Skookum Jim Friendship Center Small’s Expediting Stacey’s Butcher Block Subway Super A Riverdale Super A Tags Super A Porter Creek TD Bank Tim Hortons Titan Gaming & Collectibles Town & Mountain Hotel Trails North

UPS Store Wal-Mart Westmark Whitehorse Hotel Whiskey Jack’s Whistle Bend Continuing Care Whitehorse Food Bank Whitehorse General Hospital Whitehorse Medical Clinic Whitehorse Physiotherapy Whitehorse Subaru Wines by Design Your Independent Grocer YTG Cafeteria Yukon Arts Centre Yukon College Yukon Honda Yukon Inn Yukon Meat & Sausage Yukon Public Library Yukon Thrift Shop Yukon Tourism Visitor Information Centre

Canada Post Locations: Atlin, Beaver Creek, Burwash Landing, Carcross, Dawson City, Faro, Haines Junction, Marsh Lake, Mayo, Old Crow, Inuvik, Ross River, Teslin, Watson Lake

All Yukon Communities Carcross Caribou Crossing Coffee * Cabin Fever Adventures * Chilkoot Trail Authentic Sourdough Bakery Montana Services * Yukon Suspension Bridge *

Carmacks Coal Mine Campground * Tatchun General Store Hotel Carmacks Dawson City Bonanza Market Dawson City General Store Dawson City Recreation Centre Dawson City Visitor Information Centre* Downtown Hotel Eldorado hotel Klondike Kate’s * Triple J Hotel Westmark Hotel Westminster Hotel Eagle Plains Eagle Plains Hotel & Service Station * Faro Faro Studio Hotel Haines Junction Little Green Apple The Raven Hotel Village Bakery and Deli * Mayo Bigway Grocery Pelly Crossing Selkirk Groceries Minto Mine Ross River Dena General Store Stewart Crossing The gas station there Teslin Johnson’s Crossing Lodge Nisutlin Trading Post Yukon Motel Lakeshore Resort

Watson Lake Kathy’s Kitchen Recreation Centre Silver Tip Mine Super A Watson Lake Visitor Centre *

Yukon Gateways & Neighbours: Atlin, B.C. Atlin Food Basket Inuvik, NWT North Mart Visitor Information Centres Dawson Creek, BC Fort St John, BC Fort Nelson, BC Grande Prairie, Alberta Skagway, Alaska Bites on Broadway Glacial Smoothies & Espresso Skagway Airport Skagway Visitor Center * You Say Tomato Store Haines, Alaska Alaska Rod’s Captain’s Choice Motel Haines Airport Haines Visitor Centre * Olerud’s Market Centre Second Nature Store Alaska Seaplanes Juneau & Sitka Condor Airlines Flights * May to October

*Seasonal distribution

Spirit Lake Restaurant + Cabins *

Special Distribution Opportunities: Festival & Event Programs = Add 500 -1,500 copies Canada Post Full Mail drops 2 times per year = 12,000 copies Yukon School Distribution 2 times per year = Add 2,500 copies Yukon Conferences = We’re often in delegates’ welcome packages What’s Up Yukon base distribution is 6,000 copies weekly.

Distribution reaches 7,000 or more depending on season, festivals & special requests.

Providing Your Own Ad Design?

Here are our production specs to achieve the best results.

ACCEPTABLE SOFTWARE FORMATS PDF (high resolution print quality, preferably PDF/X-1a:2001) **PREFERRED** TIFF (flattened) EPS (with pictures embedded and all type outlined or fonts included) JPEG (be aware that we convert these to TIFF, CMYK before printing) Adobe Indesign CC and lower versions. The file MUST be packaged and include the IDD file, the IDML version, all linked images and fonts.

Adobe Photoshop CC, CS6 or earlier (flattened, or in layers with all type rasterized or fonts included) Illustrator CC, CS6 or earlier (flattened, or in layers with all type outlined or fonts included) Microsoft Word or Publisher files are not accepted!

Please use our free design service. Send our sales person your copy by email and your graphic elements attached separately.

ADDITIONAL DETAILS Fonts: Rasterizing and outlining type ensures we will not have any font substitution problems. However, it does render the type uneditable which means WUY designers will not be able to make minor corrections should they be asked to do so.

Image Resolution: All images must be adjusted to a minimum of 300 pixels/ inch, at the size it will appear in your ad. Please note printing an image requires a much higher resolution then viewing it on a computer screen. If you print your image on your laser printer, if the image looks soft, crunchy, distorted, it will look more so using our press. Please be aware that when submitting low resolution images, there is little we can do to compensate.

Pre-Flight CHECKLIST

A quick check through this list can eliminate most print problems.

PDF: q PDF file was created using Acrobat Distiller. q The file was distilled using PDF X1/a:2001 settings. q All fonts were embedded. q Security settings were turned off and no encryption was used. q PDF is cropped to correct ad size with registration & crop marks turned off.

IF SUPPLYING AD IN DESIGN STAGE: q Both screen and printer fonts were provided. q Open type or Multiple Master fonts were NOT used. q Outlined fonts - save a copy of non-outlined text outside of the ad area for future editing.

IMAGES AND SCANNING: q Include all TIFF [LZW compression was turned off] or EPS images used in ad (no giffs or jpegs). q Halftone or photo-quality images were sized to 220 dpi for newsprint or 300 dpi for heatset or glossy products. q All line art and line drawings were sized to 600 dpi for newsprint or 800 dpi for heatset or glossy products. q All images have been flattened (no layers). In-house designers should save their .psd files (if used) and include in archived folder for future editing. q All files are CMYK/Grayscale/Line Art (no RGB).

COLOURS: An image at 72 pixels / inch (typical web resolution) may look like this on your computer screen:

But it will look like this when printed on paper:

q Use pure Black (4 Color or registration black is not recommended). q All colors are CMYK - replace all PANTONE or RGB colors with CMYK and give consideration to dot gain (28%) and ink density (240%). q Type under 9pt and lines under 1pt should be one process ink colour (cyan, magenta, yellow or pure black) or white only (or accuracy of registration cannot be guaranteed on newsprint).

DOCUMENT: q The ad measures the correct size. q All files have been flattened (no layers). q Ad has a border defined by background or a line. If not, it may be necessary to add one to separate it from editorial. q Ad pasteboard is cleared of old images not used in ad.

Adjustments: WUY policy is to not tamper with provided ad designs. However, please be aware we may choose to adjust image brightness/contrast to optimize print quality. We do advise clients to go back to their original designer for edits.

Printing Liability: What’s Up Yukon reminds clients providing camera ready ads, design responsibility and the resulting printing issues would place liability on their designer.

NAMING CONVENTION q Image names should be specific eg. red hat.tiff, NOT generic eg. image.tif q PDFs supplied should reference ad name and date, eg. 150205_Whitehorse Chamber.pdf, NOT whatsupyukonad.pdf

Submit Your Event

Send our Editor your Press Release!

It’s FREE. It’s EASY. It’s FAST. Enter your event on our website or email our events guru, Penny

Tips to increase your chances of coverage: 9 Avoid releasing press release at same time as other media.

9 Plan ahead, send your pitch earlier, contact us 30 days or more before your event.

9 Offer to write the story as a free exchange.

9 Business pitches need a unique angle.

9 Follow up to see if there are any issues and to determine interest.

Sync your Google Calendar with us!

Our system will check your event calendar every day to make sure your information is always current.

Have an Event for our Listings?

Got a Story Idea?

Email us at: events@whatsupyukon.com

Email us at: editor@whatsupyukon.com

Pleased to offer these additional services FRE

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Yoga Off 20 The Mat ....... 20 Wellness Listings ....... 20 Sport Listings Night Lights ........... 21 ..............

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John Bly ....................... 19 Stage in Motion .............. 19 From the 19 Arts Destinations ................ 20 ..................

Art Listings ................... 21 Audio Borealis 21 Yukon Rainbow................ 22 ..............

Dept. of Youth ............... 22 23

The many of Robbie faces — the many stories — Benoit will 18th Annual be featured Yukon International at the Aug. 19 to 21 at its Storytelling new home at Shipyards Festival Park.

November 4, 2005 Issue #22

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Tulips on the The Editor’s Bus .........2 Dining Fine Page.........3 ................4 Recipe ......................4 Yukon Music Fan ..........4 Discovery Days ............5 Attention Span ............6 Beer Buzz ..................7 Watson Lake Caribouisms Fair .........7 Heavy Music ...............8 Wild Gamer Concert ....8 Fireweed ................9 Festival ........9 What’s Happening ...... 11

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Denture Specialist: Chris Von

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JOIN OUR CLIENT E-LET TER

For Dead line Reminder s, Prizes & Insider Details!

FRONT PAGE ¾ WRAPS

THE FOLD OUT

• What’s Up Page is 16” tall • The wrap page is 12” tall.

• 2” of client space appears above the fold.

• 16 pages 8 1/2 x 11 opens to two 8 page sides • 200 extra copies no charge

Last issue of each month.

We’ll profile Yukon Businesses.

What our Clients say We definitely love working with What’s Up Yukon for our marketing efforts, even more, since we discovered through a community survey that our audience is using WUY as one of the main references to know what’s going on in the Yukon.

WUY is the best for advertising performing arts.

Gwaandak Theatre Always professional and offers a lot of options and possibilities for l’AFY communications.

Association Franco-Yukonnaise

Your ambition and energy is a blessing.

We here at Canal Marine and Oceanside RV in Haines love to be a part of your publication. You stand above the rest in your timely ads. Thank you again for your continued support.

Oceanside R.V. Park I have really enjoyed watching What’s Up grow - you guys are so committed to this community forum - thank you for the great covers, unique columns approach and listings.

Patti Balsillie - CAE, EQAT Tammy and her committed Team of experts bend over backwards for their Clients. The entire paper is first-class, never boring and always full of good and interesting news. Even the quality of the photos is first-class. What’s up Yukon—I trust it and admire the way it is run. Special thanks to Tammy for all of your very helpful advice and the time you take to make your Clients feel special. Your brand of service and quality is truly exemplary.

Joy E Karp - Author & Business Owner Top-notch people who are passionate about their work and who seek (and make happen) mutually beneficial opportunities. We really appreciate our partnership and the latest article and photos really captured the essence of who we are and what we are trying to be. In fact, thanks to What’s Up promotion we attracted members from Dawson and Beaver Creek!

Yukonstruct The support and design I receive from What’s Up Yukon makes marketing so much more stress-free than any other publication I’ve worked with. It’s just so nice to have that attention, especially when you’re a one-person operation. It makes me feel as though my business matters to you as much as it does to me!

Ellen Brian - Little Star Astrology We truly appreciate your commitment to building a rich and culturally vibrant Yukon. The program helps highlight the amazing Aboriginal art & culture Yukon has to share.

Adaka Cultural Festival

What’s Up is not only THE BEST source for news on Yukon arts and culture, you are awesome supporters.

Yukon Queer Film Alliance Very easy to deal with and Tammy was so helpful in getting our ad constructed and in the paper. Communication was always prompt as well...very pleased!

Yukon Speech-Language Pathology & Audiology Association Residents and businesses enjoy the coverage and services What’s Up Yukon provides in our community. Similarly, the majority of audiences at the Palace Grand Theatre (and 60,000 visitors to our community) often rely on What’s Up Yukon coverage during their trips. Dawsonites and our visitors appreciate reading What’s Up Yukon. Thank You! Klondike Institute of Art & Culture Live at the Palace Grand Theatre Dawson City, Yukon I would like to thank the What’s Up Yukon team for such a great BreakOut West feature. Neat to see a different take on the musical profiles, the schedules were laid out beautifully so easy to follow (saw lots of people with an excerpt from What’s Up Yukon in their pockets over the weekend), and the cover on the edition drawing from the many Yukon music/musician stories in past issues was exceptionally effective!

Encouraging some of the restaurant venues to advertise including the Yukon spotlight/musicians definitely helped increase their business. The Yukon spotlight initiative went over very well from all accounts. I personally know dozens of people who deliberately fraternized those Yukon establishments that were featuring Yukon musicians. So kudos all around. Cheers!

Duncan Sinclair - Music Yukon I am very happy with Condor’s partnership with “What’s Up Yukon”. The exposure has been great and the flights are doing very well. This should be another successful season for both of us.

Janet Gorecki-Mackanin Sales & Marketing Manager North America, Mexico & Caribbean Region, Condor Airlines Advertising in What’s Up Yukon weekly has been so successful, we’ve had to re-evaluate our marketing plan to accommodate the business success we’ve enjoyed.

Ammanda Partridge Business Owner, Elements Esthetics

What our Clients think Client

Date

Rating

Comments

The Fun Guy - Second Nature

06/27/18 10 out of 10 Because they are awesome, that's why!

BC DC

06/20/18 10 out of 10 You guys are awesome!

Big Brothers, Big Sisters Yukon Yukonstruct

06/20/18 9 out of 10 Helpful service, timely with answering questions and straightforward process.

06/08/18 10 out of 10 You all are smart, open, giving and honest business people. You are here for the community enriching news in a fun and supportive way, you're brilliant and generous in your partnerships, and work very hard! Keep it up!"

Secure Mobile Shredding

06/08/18 10 out of 10 I have always found this company to be very professional and have had no issues.

Yukon Party

05/30/18 10 out of 10 You are awesome!!!

Friends of the Klondike Corridor

05/21/18 10 out of 10 We love WUY

Adult Temptations Little Star Astrological Services

05/08/18 9 out of 10 They go beyond to make my ad look awesome.

05/05/18 10 out of 10 Excellent customer service and feeling as though my business matters, although I am not a heavy advertiser.

Teen Parent Centre Integra Tire

04/23/18 10 out of 10 Great read...interesting articles and great customer service!

04/23/18 8 out of 10 Getting the tear sheets is not as easy as it once was.

(Note from WUY: We immediately corrected the system!)

Yukon Denture Clinic

04/23/18 10 out of 10 What's Up Yukon Rocks!!!

Kaushee's Place

02/09/18 10 out of 10 Very easy to work with and accommodating.

Kone Kompany

01/23/18 8 out of 10

Heat Yukon

01/10/18 10 out of 10 Always awesome

Grizzly General Store

12/20/17 9 out of 10

good Nice publication and well laid out.

Kwanlin Dün Waterfront Heritage Project 12/20/17 10 out of 10 Great customer service & good prices.

11/15/17 10 out of 10 Very good Northern Vision Hotels Captain's Choice Motel

10/26/17 10 out of 10 Easy to work with

Yukon Denture Clinic

10/17/17 10 out of 10 Cause they are AWESOME!!!

Whitehorse Chamber of Commerce

09/27/17 10 out of 10 Amazing people!

The Fun Guy - Second Nature Yukon Hospital Corporation

09/09/17 8 out of 10 08/23/17 9 out of 10

Oceanside R.V. Park

07/29/17 10 out of 10 Because you’re the best. ;-)

Antoinette's Restaurant Whitehorse Glacier Bears Walk on Foot Care Outcrop Yukon Yukonstruct

Creative, insightful, dependable, attentive and passionate about their work.

Always good service and a good result printed; overall a great newspaper :) Great local event information The Team at Beese Entertainment is attentive to customer needs, the importance of relationship building, and the details needed to get the job done right.

These are real "people-people" that are first rate to work with!

04/28/17 10 out of 10 The whole team at What's Up Yukon has been great! Not only from creating my ad but to optimizing my ad space and the best issues to print my ad in!

It's been a very pleasurable experience overall!

04/19/17 10 out of 10 Great service and final product. Their attention to detail made my first ever ad placement an easy task.

Adam Adamowicz Massage Therapy Yukon Federation of Labour

07/29/17 06/06/17 05/23/17 05/08/17 05/03/17

You’re the best!

Always have prompt replies to inquiries and they work quickly to help tailor things until they are just right.

10 out of 10 9 out of 10 8 out of 10 8 out of 10 10 out of 10

HyMy Dentistry 04/08/17 10 out of 10 Great communication and design team. Thanks!

Japanese Canadian Association of Yukon 03/24/17 10 out of 10 Your willingness to support the community non-profit organizations such as ours by offering a substantial discount on ads is very much appreciated.

Uniglobe Specialty Travel 02/10/17 10 out of 10 Wonderful warm customer service Yukon Scuba 01/02/17 10 out of 10 Because they are fabulous!!!

Reach Thousands of viewers Advertise on Whatsupyukon.com!

We build reader engagement by:

Your Online Account

9 9 9 9

Hosting Yukon’s largest digital cultural archive.

Compiling the most comprehensive Yukon events database.

Engaging readers with our sophisticated content tagging system.

Being on top of all social media advancements and making it easy for readers to activate social media integrations. Plus we are engaged on many platforms.

9 Adding large amounts of new content every week! We’re always current!

allows you to change your ads when you want and gives you the ability to check your stats by impressions, hovers and click-throughs whenever

you like.

Some of our unique advertising opportunities include: Expandable Flyout

The Flipper or Swapper

Sneaker

The Slideshow

  300x200, expands to 300x400 on mouse hover.

Two images: one for the initial ad, and one for the expanded portion. They can fly out to the top, left, bottom, or right.



 Image changes on mouseover

Click to Enlarge

Up to 5 slides rotate at a set interval.

Sneaks” up from the bottom of the page.

Coupon

Scratch Off

Gallery

“Click to Enlarge” call to action opens the image in a new window.

Great for flyers and Menus.

Countdown

First created for real estate agents selling property. ad displays logo, agent’s name, photos with details that users click to rotate through.

Countdown to a big event or end of a sale. Displays a customizable countdown, such as “7 days, 3 hours, and 10 minutes,” which updates.

Doesn’t require an image.

One image cutout-style to promote a sale or event. Upon clicking, users are redirected to a mobile-friendly page that they can print or use on a mobile device.

The Roadblock

Scratch-offs are fun!

Just supply a top image to scratch and a bottom image to appear underneath. You can optionally write text to appear underneath as well. Works on mobile too.

Instant Facebook Create an ad from a latest Facebook feed once per hour.

Displays photo, caption, comments and likes.

The ad appears above the content and hovers in the middle of the screen. We set the view frequency with consideration for user experience, as these ads are very effective at getting attention.

Same format available for

Twitter, Instagram, RSS, YouTube, Text messaging.

Choose a plan that works for you Our team of professionals can help you navigate the ad formats, create the message and assist with evaluating the results.

Silver Package

$150 per week or $395 per month Choose your format option: • Basic Static Ad • The Fipper/Swapper • The Slide Show • Gallery • Click To Enlarge • Countdown • Coupon • The Fundraiser • Instant Text Format

Gold Package

$200 per week or $495 per month Choose your format option: • Amazing Cube • Split Reveals • Slide Ins / Sneakers • Expandable/ Flyouts • Scratch Off • Drag and Drop • The Sticky Note • Your Social Media Feed • Branded Event Listing

Platinum Level $300 per week or $795 per month

• Bumped up sizes • The Road Block / Pop Ups • Expandable Flyouts • Videos (supplied by client)

All Packages Include:

9 Your own online account 9 Six Site WUY Locations 9 300x250 size options

Print issue combination discounts • Receive 10% off your print bookings when you buy 6 months + of online monthly advertising.

• $25 Add a video on issuu. Great for tablets, phones & is linked throughout our website.

• Free Ad Design - If your ad is also running in print (static format only) • Click And Enlarge Ad - We can link your print ad for free

To advertise online contact our Sales Team: sales@whatsupyukon.com or call 867-667-2910