Workout UK November 2018 by Script Media

November 2018

The UK’s No 1 fitness industry magazine

No 302 £3

Bluestone pioneers new mental health approach

By Oliver Dyson

Carnival atmosphere promised for awards IT WILL BE all the fun of the carnival at this year’s National Fitness Awards. Making a triumphant return to Leicester’s Athena venue at the end of this month, this year’s awards will have the theme of Rio. It should inject some colour into the celebration, which sees fitness professionals from across the country come together to celebrate the best the industry has to offer. Tickets are currently on sale for the event and include welcoming drinks, a three course meal, Riothemed entertainment on the night and the glitzy awards ceremony itself. The evening ends with a party and a midnight breakfast for anyone who works up an appetite on the dance floor. Script Events runs the NFAs in partnership with Workout. National events co-ordinator Simone Saunders had the chance to take a look at the Athena ahead of the big evening. She said: “The Athena is actually

an old picture house, so it is quite a grand place anyway. But for the awards ceremony itself it is decked out in all the finery you would expect, and it should be particularly fun this year as they bring Rio de Janerio’s carnival spirit to Leicester.” The event is black tie and encourages attendees to turn up looking their most glam, as they potentially could be taking to the stage to collect a national award. This year’s event is hosted by the UK’s number one celebrity fitness couple, Jenny Pacey and Wayne Gordon. Tickets are sold on a first come, first served basis, with no limit for numbers. Group table bookings of ten can also be made. The National Fitness Awards take place on November 30 starting at 6.30pm with the welcome drinks. For more information and to book tickets, visit www. nationalfitnessawards.co.uk or call Simone on 01226 734630.

A PIONEERING approach to mental health is being taken by a Midlands gym. Bluestone Fitness, based in Ashby de la Zouch, has set up the Bluestone Counselling Trust to place mental health as high a priority as physical. The trust subsidises the cost of a 50 minute counselling session with a registered counsellor on site, making it the same price – £25 – as a session with a personal trainer, physiotherapist or sports masseuse. Bluestone owner Daniel Ball believes they are the first health club in the country to provide such access in house. Daniel said: “It is about levelling the playing field in terms of the service the club can provide. “We want people to have a healthy mind and a healthy body. It is a holistic approach and the trust is all about making sure people have that access and can afford it. “It isn’t the NHS’s fault, but there is a long waiting list and a maximum number of sessions allowed for people who access these services that way. “This will allow gym members to take that step easier and for however long they feel they need.” The service will be provided by two established, registered counsellors, Chris Lewis and Andrea Headington, who have their own practices in Ashby. They have worked with Daniel to develop a constitution, policies, procedures and working protocols over the past seven months, ready for

Bluestone Fitness, based in Ashby de la Zouch. the service to launch on November 19. “We have had a discreet room created especially for this purpose which people should feel comfortable using. There are wellness centres out there but as far as I know, we are the first gym to do something like this. We are a fully operational gym but we are just treating mental health with a similar level of importance. “From personal experience, not just myself but with people I know, I know the results of how talking can help just as much as exercise.” The trust has been created thanks to fund raising in the local community. This isn’t the only exciting development on the horizon for Bluestone. In January, the gym is set to open its Black Edition, a new functional fitness area with 25-30 stations running predominantly classes but open gym sessions too. Daniel added: “It is going to be a really fun way of training. It is a different vibe to what we offer in the main gym, which is light and airy – this is harder work, a different environment.”

UK FITNESS SCENE

PT enforces takeaway ban to save his client’s life By Oliver Dyson

A PERSONAL trainer has made national television after petitioning local takeaways to stop serving one of his clients for fear of death. Mike Hind, who won last year’s personal trainer of the year award at the National Fitness Awards, has pledged to do all he can to save Darren ‘Dibsy’ McClintock from his eating habits. Mike, who owns MAS Body Gym in Middlesbrough, is working with Dibsy free of charge and feeding him exclusively on a diet of carefully balanced meals from his Macro Based Diner, next to his gym. And Mike, who isn’t one to do things in halves, visited all of Dibsy’s favourite takeaways in the local area alongside him, distributing leaflets warning them not to serve him. Alongside Mike, a full support team is helping Dibsy on his journey. One of those is Ashleigh Jackson. Ashleigh said: “Mike needed to ensure there was no room for error, so he asked Dibsy what all of his favourite takeaways were and where he would buy them from. “He then asked Dibsy’s permission

to bar him from every takeaway possible. He made the flyer which was blunt and straight to the point. “He personally then went to every takeaway and clearly explained the reasons for doing this, the flyer is not for the public to see just for the staff, so they know not to serve or deliver food to Dibsy or his address. “This is not the first time Mike has done this with clients as he has a proven track record for the method working.” The most weight Mike has ever lost with a client is 15 stone, but Dibsy represents an ever bigger challenge. Because of Dibsy’s weight he cannot stand on normal scales and must attend James Cook Hospital in Middlesbrough to get weighed on their weigh bridge. When Mike offered Dibsy the opportunity to work with him for free, something he does every year with one chosen volunteer, Dibsy’s mum Sue broke down. “Dibsy’s mum said ‘Thank you for saving my son’s life, I wake up every morning and the first thing I do is check he is alive, as the doctors told us his weight is killing him and if we don’t do something he’ll be dead by the time he is 30.’ Dibsy is 28,” Ashleigh said. Football fan Dibsy has seen support from some Middlesbrough FC players who also work with Mike: Darren Randolph, Adam Clayton and Connor Ripley. And his story has seen attention in the national press, with appearances on This Morning, BBC Look North and in The Sun newspaper. Mike has now crafted a diet tailored to Dibsy’s needs. His calculations showed Dibsy as having an addiction to food and soft drinks.

He now eats breakfast, three main meals and three snacks per day, drinking three litres of water and all without missing any food groups from his diet at all. “Dibsy is in fact now struggling to eat the amount of food Mike is providing. He struggles with day to

day life, he once went on holiday and had to book two seats, he can’t even tie his own shoelaces. The harsh reality as told by the doctors is that this is now life or death for him. “Dibsy made the comment that Mike is not his trainer and has become his best friend and lifesaver.”

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UK FITNESS SCENE

Workout comes with a twist DAN Roberts has created a new workout, Nuk Soo, which combines exercises inspired from the world of martial arts, callisthenics and strength and conditioning, along with an array of practical lifestyle tools. The twist? All the exercises are displayed via animated GIFs with detailed information about correct technique along with sets, reps and modifications to make them easier and harder. Workout spoke to London-based Dan to find out more. Where did the idea for Nuk Soo come from? A few places! Several years ago I took a year off to train to study full-time in Thailand under a Thai boxing master to become a competitive combat athlete. The experience changed my body and mindset forever. Nuk Soo is Thai slang for warrior and I want more people to feel like a warrior inside and out, as it’s empowering! In addition, I wanted to create a workout that gets dramatic sculpting results without using weights that also teaches people more about the mind and body. What feedback have you had? So far, it’s been fantastic. I’m a pretty competitive guy and I like being the best at everything I do, so I designed Nuk Soo to be the best online body transformation product on the market. The little bit of negative feedback

We have also included many bonus videos for the martial arts moves to explain them in more detail as I like customers learning more about each drill when they fancy it.

How does the virtual world affect your relationship with clients? Personally it is a great help. I do a lot of Skype coaching and we offer specialist online packages. We have always had an international client base, and I constantly travel lot to see VIP clients all over the world. Funnily enough, the majority of our online customers are from USA and we have sold our online coaching products in 45 countries now. This is really very exciting to me; virtual services have helped my little company be an international company rather than just a London company.

Nuk Soo combines exercises inspired from the world of martial arts, callisthenics and strength and conditioning, along with an array of practical lifestyle tools. I’ve had is that some people in, no matter how clever the moves are. I don’t want to shy from this fact. (beginners to fitness) have found it too hard. What are the advantages to using gifs to There are three levels of difficulty illustrate movements? in the workout: Professional, Expert Gifs automatically load up super and Master and we don’t have a quickly online so it makes the beginner’s level. If you have never experience on a phone or tablet much done exercise before this isn’t the more pleasurable. workout for you. You can’t just have a good workout I believe that to get amazing results as PDFs anymore; workouts need to and to truly transform your body in be experienced or delivered in way that is easy for the customer. 90 days you just have to put the work

What response do you get from clients you work with online rather than in person? When clients sign up to an online service I think they realise it’s going to be different than face to face, so as long as you exceed expectations and they see how much you care as coach to help them, it doesn’t end up making that much difference. Coaching is coaching and people are people regardless of the communication channel. n Nuk Soo is looking for brand ambassadors – ideally fitness professionals who believe in what they do to help spread the word. Email diana@danrobertsgroup.com for more info.

UK FITNESS SCENE

Private bathrooms enhance the Organisation marks 25th Anytime Fitness experience ANYTIME Fitness is now the second largest private operator in the UK and its convenient locations, coupled with its strategic mid-market positioning, has allowed them to grow their membership to over 150,000. A key unique selling point (USP) for the brand is its changing facilities and all 140+ UK clubs and 4,000 clubs worldwide offer private bathrooms and showers for their members. Despite franchised clubs across the world operating in properties with varying footprints and configurations, it is a key part of the Anytime offering that has remained consistent since the first club opened its doors in 2002. As opposed to the familiar open locker room format, multiple spacious private bathrooms offer a shower, toilet, wash basin and changing area (including hairdryers) to provide members with a private, premium experience. With all clubs open 24 hours a day and seven days week, the bathrooms also provide additional security and comfort to its members. Stuart Broster, Anytime Fitness UK CEO commented: “The premium changing facilities in our clubs has always been something that has set us aside from our competitors. “With our clubs open 24 hours a day, seven days a week, member feedback shows that we’re particularly popular with shift workers and having access to a

anniversary

private bathroom and shower before they go to work is very important to them. “While budget gyms have their place in the UK, people are starting to look for more when they’re choosing a gym and with so little between them, facilities such as private bathrooms are a key differentiator and can influence their decision making. “With people having busy lifestyles and often needing to shower at the gym, it’s important not to overlook the significance that clean and convenient bathrooms have as it’s a key part of their experience.” The bathrooms are regularly

cleaned and maintained by the clubs’ in-house teams to ensure a pleasant experience throughout the day and night. Anytime Fitness prides itself on its clubs’ community feel and members are passionate about caring for their club facilities and ensure they’re kept in the same condition in which they found them in. Anytime Fitness operates a ‘join one, join all’ policy where membership provides access to all worldwide locations, meaning members have a consistent experience and can enjoy private bathrooms at all clubs.

THINGS are going swimmingly at the UK’s largest premium provider of bespoke swimming tuition and coaching. The organisation was set up in 1993 by Eduardo Ferré. It began with just three full time instructors from one location in Kensington. But has grown to employ more than 120 instructors, teach more than 5,000 pupils a week and operate across 45 locations nationwide. Key partnerships with Marriott Hotels and DW Fitness First have helped the boom, and last year the company made links with operators such as Bannatyne’s, Hilton and Jurys Inn. Looking towards the future, the company will be taking on new sites and looking to target the international market too. Eduardo said: “I firmly believe that our success over the past 25 years is down to our unique and pioneering method of in-water tuition. “It’s the reason our pupils progress through the stages more quickly, and why 90 per cent of parents rate our instructors as excellent. Our low-maintenance, high return approach to pool hire is popular with operators, many of whom rely on the income we are able to provide to ensure their pools remain a profitable part of their business.”

UK FITNESS SCENE

Advertiser’s announcement

Fitness Systems kits out state-of-the-art facility IN THE centre of the bustling streets of Leicester, a modern, state-of-theart new fitness facility has opened. The brainchild of Sports Direct supremo Mike Ashley, who stated The Everlast Fitness Club was to be the “Selfridges of Sport”, the doors opened to the public in July. The facility is at the forefront of latest fitness equipment currently available on the market. With floor space of 100,000 sq ft, the fitness club is home to True Cardio range, ROCKIT functional and free-weights ranging up to 50kg in bespoke yellow to match the Everlast branding, Force Epic resistance and plate loaded equipment.

The floor plan was specifically designed to cater for all, ranging from gym novices to elite athletes. We designed the floor plan working closely with the team at Everlast Fitness Clubs, even including a ladies-specific training area, free weight, resistance, functional and a resistance area with all your cable based equipment such as the fly/ rear delt machine from Force Epic resistance range. Classes are also included in the £9.99 membership, these include; body conditioning, pump and tone, legs bums and tums, HIIT, pilates, Zumba and spin. These classes are brilliant for members who prefer to

train in a group rather than alone! A stand out area of the gym is the spin studio, distinctly black with piercing red neon, the unmistakable branding of SportFX. Similarly, the spin bikes themselves have been customised by Fitness Systems to fit in with this exciting brand, who empower people to train at any time of day thanks to their durable range of beauty products. Feedback from the members of Everlast Fitness Clubs newest gym has been universally positive thus far, with memberships already far surpassing the original expectations set out by Mike Ashley. Notably, members have commented

on the scale of the gym floor, and the diversity of the equipment available being far above and beyond what competitors in Leicester are able to offer, and at a fraction of the cost. We have worked closely with the team at Everlast Fitness Club in Leicester to produce a show case video which will be launched at the National Fitness Awards 2018. Keep your eyes peeled and follow on all social media platforms to see this exclusive video for yourself and how fantastic the Everlast Fitness Club Leicester really is, including all the brilliant equipment it has to offer to existing and future members alike.

UK FITNESS SCENE In this, the second in our special three part series on ways in which the leisure industry can support the NHS and public health objectives, we talk to Andy Brooks, community project manager at Life Leisure, about the importance of working with local businesses to support workplace wellness.

The business of making people better IF inactivity is the bullet that’s struck public health hardest, you could argue that the UK workplace is a smoking gun. A study conducted last year by the British Heart Foundation actually found that the average worker now spends nine hours of their day sitting down. And even more recently, researchers discovered that 31 per cent of people actually put off going to the loo because they are too busy, and so used to sitting at their desks. When you consider that being sedentary for too long is linked to increased risk of type two diabetes, obesity, high blood pressure, muscle problems, heart attacks and strokes, it is little wonder that “sitting is the new smoking”. So what can the leisure industry do to help? Naturally, we can do what we’ve always done – provide an environment that encourages people to enjoy exercise in their free time.

The problem is, free time is in increasingly short supply. In fact, when you discount family commitments, commuting and other life necessities, the average individual has just 17 days of pure free time a year. The answer is clear. If we, as fitness professionals, are to help support the NHS in preventing an inactivity time bomb, we have to get involved with workplace wellbeing. There are of course many ways to go about this. Running sport and activity taster sessions at or near to local offices; offering businesses discounted gym memberships for their employees; or encouraging workplace teams to enter neighbourhood events such as runs, obstacle races and fitness fun days. Great as these are, however, they still don’t really break the cycle of the sedentary behaviour at work. Partnership is the key. What we have found most successful at Life Leisure

The answer is clear. If we, as fitness professionals, are to help support the NHS in preventing an inactivity time bomb, we have to get involved with workplace wellbeing.

Andy Brooks is reaching out to local businesses to see how we can best work together to tackle the issue on a tailored basis. In some cases, this has involved what you might call a skills swap; in return for a number of our coaches going out to, say, a professional service firm, and delivering assessments and recommendations on diet and exercise during the working day, their staff come in and deliver advisory sessions to our employees on e.g. financial planning or pension management. In other cases, we’ve been able to set up businesses on a programme we’ve called actilife which blends remote coaching, an online platform

and wearable fitness tracker technology. We train up champions in the company who can then set-up workplace challenges that any member of staff who signs up can take part in – for example reaching a cumulative steps target the equivalent of climbing Mount Everest or walking the Great Wall of China! This type of approach also encourages a bit of healthy competition between different teams or departments within an organisation to the extent that workers start cramming in the steps between meetings and during tea rounds. In a partnership with our local NHS trust, staff actually began to set up their own activities during lunch breaks in a bid to help their department top a workplace wellness table. It doesn’t really matter what the actual activities are. The point is that by teaming up with local businesses to look at the issue and implement strategies together, change begins to creep in to people’s daily lives. Positive change that also results in happier, healthier and less stressed employees that are ultimately more productive in job. It’s a win, win situation.

UK FITNESS SCENE

Promoting from within saves operator thousands in costs THE leisure industry can offer excellent career pathways for the right individuals but progressing people out of fitness and junior roles into management positions can be a tricky business. Few newly qualified fitness instructors and PTs join a gym with aspirations to manage a site or contract but the industry really can support such career pathways with the right training. Everyone Active has an enviable, CIMSPA-recognised internal Emerging Managers programme that trains suitable colleagues to take a head of department or general manager position. A superb opportunity for the right candidates, it also makes perfect business sense, saving on lost output while a replacement employee gets up to speed and the logistical cost

“It was hard work but my colleagues, mentors and trainers were very supportive through the whole process.”

of recruiting and absorbing a new worker. A report from Oxford Economics suggests it costs £30,614 to replace a member of staff. Everyone Active has so far invested just under £34,000 into its Emerging Managers programme and has made savings in the region of £900,000 by promoting colleagues. Not to mention the benefits of a smooth transition and consistency within the business as staff roles change. Luke Charlton, 31, is Everyone Active contract manager for the Hart contract covering Fleet and Yateley. He started with the business as a fitness motivator aged just 18. A keen rugby player seeking a flexible job that would fit around his training schedule, Luke landed on his feet. He soon trained up to become a fitness manager at Sunbury aged 20 before taking on this role at increasingly larger sites including Spelthorne and Westminster Lodge before settling at the Ealing contract. Around the age of 25 Luke realised his rugby would be better as a hobby and it was time to forge a long-term career in the fitness industry. Luke’s timing was good – Everyone Active was expanding quickly and

Luke Charlton looking to train up colleagues into management roles. Luke joined its new Emerging Managers course in 2013, and immersed himself in the year-long course that covered all aspects of the business including finance, payroll, funding and partnerships, front-ofhouse, marketing, management, HR, health and safety and leadership. “It was a real eye-opener, seeing into every department and piecing

all aspects of the business together,” he said. “It was hard work but my colleagues, mentors and trainers were very supportive through the whole process.” Shortly after qualifying, Luke oversaw the final stages of building the new site at Acton, managing its pre-sales and opening. Once Acton was up-and-running Luke moved to the Hart contract where he is today to mobilise its growth and development. Luke is among 40 others who have completed the Emerging General Manager’s course while the newer Emerging Heads of Department course has already trained up 49 colleagues. Luke doesn’t miss his previous fitness manager role. He works out in the gyms and pools within his contract and keeps in touch with members and colleagues by being alongside them this way. His advice to others starting out in the leisure industry? “Work hard, look for ways to improve yourself and your surroundings at work and be curious. People will notice – especially if you can bring about an improvement that makes an impact.”

UK FITNESS SCENE

Advertiser’s announcement

Leading-edge fitness innovation from Craig Young Consulting CRAIG Young Consulting strives to be at the forefront of fitness. We supply cardio, strength, functional training equipment, free weights, accessories and flooring from the most innovative brands in the industry. We are proud to be the exclusive distributors of Battlerope ST, Brewer Fitness, Gym Wipes®, HiTrainer, NuFit, Training Wall® and The Abs Company. CYC Fitness is thrilled to have designed and supplied to some of the country’s most exceptional training havens. Our state-of-the art 3D plans, face-to-face meetings, site visits and exercise programming secure a leading-edge, bespoke gym design that is both inspirational and practical. With 20 years’ experience in a whole range of facilities, and complete knowledge of the most inventive products, we are valued highly among health club operators and gym owners throughout the UK and Ireland. We cherry-pick the best fitness products on the market, the most innovative of which are:

HiTrainer is an exclusive collection of athletic training equipment in the form of the self-propelled treadmills, FIT, ATP+ and the PRO, for elite performance and rehabilitation. It is at the leading-edge of evaluation conditioning, speed and power development. HiTrainer user-propelled treadmills have no motor, and therefore have no breakdown. The variable resistance sprinting surface allows us to capture whatever energies are pushed into the machine, thereby acquiring precise readings of the athlete’s capabilities in real-time feedback. The FIT is ergonomically designed to maximise the benefits of sprint training and high intensity interval training (HIIT). The TireFlip 180 is an ingenious functional training device featuring a half tractor tyre mounted on a 180-degree rotating pivot for performing tyre flip exercises alone, with a partner and in small group exercise classes. TireFlip 180 provides all the benefits of tyre training in a secure, space-saving design. It eliminates all the safety,

hygiene and sound issues that have accompanied tyre flipping, and its innovative design has been embraced worldwide. The TireFlip180 provides all the workout opportunities of a traditional tyre and more, such as tyre flipping, plyometric jumps, step-ups, push ups and heavy rope training. It comes in two sizes; the standard 180 and the heavier 180XL. Requiring only 20 square feet of dedicated floor space, each model allows you to add free weight resistance to provide a broader training range with just one tyre that accommodates all users. TireFlip’s dual anchor points transform this into a perfect group training device for use with the Battle Rope ST®, and its floor mounts guarantee ultimate safety in the workout area. The innovative Treadwall® provides a full-body climbing workout for strength, balance, and cardio training. It is based on 25 years of design and research into the rotating climbing wall. For fun, and serious training, the past two decades have seen the

Treadwall® put to multiple uses throughout the world, earning itself a reputation for ingenuity and legendary durability. The freestanding Treadwall® is a compact and secure structure on which climbers are never more than two feet off the floor. When they finish their workout session or get tired, they can just step down. The Treadwall® uses Natural Pace Technology, for self-paced climbing, with changeable holds and angles. The wall adjusts automatically to allow users to find their most comfortable angle and rise to the challenge. Inventive and motivational equipment enables you to provide exclusive fitness opportunities that will guarantee client retention. CYC, alongside Kennet Equipment Leasing, can devise the ideal lease plan for you to house leadingedge pieces, accompanied by corporate tax benefits and superb maintenance-inclusive agreements. If you are yearning to embark on your own fitness venture and need the perfect launch pad, contact us today E: info@craigyoungconsulting.co.uk T: 01978 812829 W: www.craigyoungconsulting.co.uk

UK FITNESS SCENE

New brand Increased choice and variety is launched isn’t always a good thing by Alliance By Katie Bulmer-Cooke

ALLIANCE Leisure has created a new brand for its client support services. Named TA6, it includes a restructure of the division and new personnel to head up specialist areas. It means TA6 can operate as a standalone rand while still benefiting from the support of parent company Alliance. Paul Woodford is heading up TA6 as director of marketing and partnerships. He said: “Over the years we have worked with many operator partners to develop efficient, sustainable, high quality leisure services. “Despite proven success, we have struggled to raise the visibility of the division, with many operators incorrectly assuming a need to enter into a design and build agreement with Alliance Leisure to access our marketing and training services. “TA6 has been created to enable more effective promotion of the division as a standalone offer.” John Leaver is head of marketing while still overseeing digital, Marina Thomas is head of training and Neil Harrison leads the account manager team.

FITNESS has never been more accessible. Back when I first started out in the industry as a super-enthusiastic 16-year-old there was a very limited range of choice when it came to getting fit. You either opted for a group fitness class in your local church hall, joined the leisure centre or took the plunge and treated yourself to an exclusive health club membership if you were lucky enough to have one nearby. Fast forward to 2018 and we are spoilt for choice, with everything from budget gyms and online fitness platforms (including free content on YouTube) to five-star luxury boutique gyms and incredible personal trainers in every town and city. Despite this, we continue to have elevated obesity rates and levels of inactivity. Surely increased choice and the fact that fitness is cheaper to access than ever before should be enough to get the masses moving? Although it would appear logical that more choice and lower cost would be the answer to the UK’s levels of inactivity and obesity, sadly the problem goes deeper than this, and the underlying issues as to why people don’t exercise remain the same. Sometimes increased choice and

Katie Bulmer-Cooke variety isn’t always a good thing. I’d liken the scenario to when you have so much on your to-do list that you don’t know where to start. So much so that you often end up procrastinating, and at the very time you should be doing SOMETHING,

you end up doing NOTHING. I’ve spoken to so many people over the years that say they want to be fitter and healthier, but they simply don’t know where to start because they are bombarded with so many messages of health and fitness. With this in mind the challenge for fitness professionals and operators is finding a way to cut through the volume of fitness based noise and emerge as the stand out solution for those needing and/or wanting to engage. Maybe the answer is to specialise in a particular niche, or to double the marketing budget? Whatever the decided plan of action, taking the time to assess what competitors are doing and then trying to do the opposite in order to stand out will prove to be of great importance. Another consideration is that perhaps in reducing the cost and increasing the accessibility of fitness, we, as an industry, have de-valued it. Maybe an increase in price and perceived value could hold the key to improving engagement and adherence, tapping into the mindset of ‘it must work/be worth doing if that’s how much it costs’ or ‘you get what you pay for’. Employing this tactic could prove to be lucrative both financially and in terms of bums on seats…or should we say feet on treadmills?

Editor’s comment

Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industry issues. You can email us at od@scriptmedia.co.uk or you can message us on Facebook or Twitter.

Talking point: What is the most popular class at your gym? Are you leading the way when it comes to group exercise and offering the most innovative classes in your area? Send your answers to od@scriptmedia.co.uk or contact us via Twitter or Facebook. We’ll print the best responses next issue.

THERE are far worse jobs in this world than calling up gyms and fitness experts from across the country and letting them know they have been shortlisted for an NFA. There are, broadly, two reactions: massive excitement, and confusion. (The latter is usually because they have been nominated in secret, by someone else.) It is as exciting on this end of the phone too, with the joy travelling down the phone lines to us here in the office. The awards represent a tremendous effort; this year has seen us receive hundreds of quality entries across our more than 20 categories. If you haven’t been shortlisted this year, please don’t lose heart. The standard has been incredibly high and there have been more than a few tough decisions made in recent weeks. We pride ourselves on reflecting the diverse nature of the fitness industry, which now more than ever is diverse with people of all ages, abilities and financial standings. We know just because you might have a small studio when compared to some of the bigger fish out there, that doesn’t mean you have any less passion and drive; that big fish energy, if you will. Sometimes that really shines through in the nominations you send through to us. Sometimes it shines best when we get to come out and meet you in person. Our team has been out on the road visiting our successful shortlisted nominees and seeing just what they have to offer in person. Personally, I have become something of the Judith Chalmers of Premier Inns in Devon and Cornwall; I’ve also had the chance to visit some of you out towards the South coast. It makes for extremely diverse days, tripping from hotels to strength training facilities with everything in between. But I have to confess a favourite category: Newcomer. It is usually an incredibly competitive category for entries and this year has proven no exception. There have been more people than ever hoping to showcase just what they and their facility has to bring to the market. And while everyone we meet is keen to talk about what they do, obviously invested in their business and the industry as a whole, the newcomers are usually even more tenacious. It takes guts to enter the busy UK fitness scene. We like to think we have managed to pick out some of the brightest new lights for our shortlist, but rest assured it, like in all the other categories, was a very difficult thing to call. That still wasn’t the most difficult thing I’ve had to do this month though: that accolade can go to the Beasting session I tried out for Challenge Workout. I might stand at six foot three but that definitely doesn’t translate into strength. I did really enjoy it however and there is a certain buzz you get from pushing yourself up to, and beyond, what you thought was your limit. Enjoy the issue. Oliver

This month’s Way To Go winner is JD Gyms’ oldest member, Dennis Winn. Dennis, 86, still trains four times a week at JD Gyms Leeds, the result of a lifetime of training as a bodybuilder and wrestler. Wrestling took him all over the world throughout the 1950s and 1960s and in 1952, Dennis placed first in the North East area contest, became a Mr Britain finalist and a runner up in class three of Mr Universe. In addition to his more physical career, Dennis also had a successful business as a tailor, creating bespoke suits for other bodybuilders who couldn’t fit their physiques into off the peg outfits. He is a firm favourite at the gym, where he trains for up to two-and-a-half hours at a time when he visits. Dennis said: “I still enjoy training as much as I ever did and it is a main priority in my life. It is a wonderful, close knit community of people, and so its the social aspect of it that’s enjoyable too. Although during my training, I take it seriously, so don’t chat at all.” Dennis also sticks to a diet of unprocessed food and no alcohol. Dennis has no plans to retire from training, so JD have given him a free lifetime membership to continue to enjoy his workouts and inspire other members in the process.

Picture of the month Former footballers Alan Shearer, Dion Dublin and Fabrice Muamba opened a new Speedflex studio. Launched in partnership with health and wellbeing charity Everybody Sport and Recreation, the new studio at Wilmslow Leisure Centre saw a meeting room transformed with eight Speedflex machines and eight auxiliary stations. The low impact, high intensity interval training provided by the machines means people of all ages and abilities are able to workout safely. Alan is a Speedflex ambassador while Dion is Speedflex’s Wimslow ambassador. Both of them and Fabrice joined members of the public in taking on a session in the new studio facility.

Look out for updates on the upcoming National Fitness Awards on our social media pages, where we’ll be revealing all the latest news. Make sure you like the Workout Facebook page and follow @FitnessAwards and @FitConference to keep up to date.

#social media ... There was plenty of excitement online from the National Fitness Awards nominations...

@icklepixie: @LadiesFitnessNE are very excited to attend having been shortlisted for #ladiesonlygym AND #CustomerService nominations!! @BurnleyLeisure: We are extremely proud to have our St Peter’s Leisure Centre shortlisted for the National Fitness Awards @WorkOutUK @FitnessAwards looking forward to our showcasing visit #ChainGang @FitterStronger1: So this

just happened! Recharge, my programme for teenagers, has been shortlisted for Education Facility of the Year at the National Fitness Awards! Proud of what my team and I achieve every week. Excited! @Brett_Jen: Really feeling honoured to be shortlisted. Thanks to my awesome teams, customers @Hampshire_ Lakes & my employers @ Anchor_Trust #ActiveAgeing #ReimaginingAgeing @ServiceSport: Best of luck to those shortlisted in the Local authority/ Leisure Trust Gym of the Year category. We sponsor

that one as well as the whole event! @serendipity_gym: Wahooo!!! Here’s my little gym listed in @ WorkoutMag magazine in the top 6 gyms for customer service nationwide for @FitnessAwards 2018 ... the stuff dreams are made of! #nationalﬁtnessawards #lovemygym #feelingproud It was also World Mental Health Day last month. We tweeted... @WorkOutUK: It’s #WorldMentalHealthDay today. Lots of people use exercise, such as yoga, to help tackle the stresses of the modern world.

Do you have anything special in place to help with mindfulness? Are you doing anything in particular for today? Let us know! And you replied! @AFKingsCross: Little bit of meditation, stretching every day xx and exercise at least three hours a week @plmﬁtness: We have offered all our members a complimentary 30 minute 1:1 talking therapy session with @ thewellnestrv who are based on-site at our facility #WMHD18 #mentalhealth #physicalhealth #whalley

UK FITNESS SCENE

Edinburgh Leisure marks partnership with major refurb

Strategy losing its shape? YOUR member experience is important. Who knows – by the time this article goes out we could be in the grip of a polar vortex. Rather than braving it, people will be flocking inside to get fit. But will their experience be worth the warm fingertips when they get there? The experience of your members needs to be treated like a living thing. It requires constant TLC. Sadly, for busy gym folk, there’s so much to think about in their day-to-day, the member strategy loses its shape. We recently partnered with Trafford Leisure to help them migrate to Direct Debit for gymnastics, trampolining and swimming and to take over their health and fitness revenue collections. Simply switching to FastDD, a more concise joining portal, has sped up the joining process by an impressive

eight minutes and their member journey has become much more customer-friendly as a result. It’s a simple thing that will improve early membership stages dramatically moving forwards. If you’re already using Direct Debit, then it’s also worth having a look at collection rates and member data. How does this benefit members, you ask? It’s key to making your offering more attractive to new and existing customers. It tells you what services you should be promoting and who to. For more information on Direct Debits in the leisure industry visit debitfinance.co.uk

IMMERSIVE video equipment forms just part of a £500,000 refurbishment at an Edinburgh gym. Ainslie Park Leisure Centre has undergone the major refurb as part of the facility’s dedication to inspiring active and healthy lifestyles. It features a range of new equipment from across the Life Fitness brand portfolio, marking a 10-year partnership between the supplier and site operator, Edinburgh Leisure. As a boost to the functional training areas and HIIT offering, the selfpower resisted cardio SPARC Trainer, Upper Cycle GX and ICG IC8 Power Trainer indoor cycle have all been installed. The gym’s cardio kit has also been replaced with Life Fitness Elevation Series cross trainers, treadmills and bikes, fitted with Discover SE3 HD consoles to offer entertainment options and interactive features during exercise. The digital element has been further enhanced by intrdoucing the Myride VX Personal to the IC8s, an immersive video-based virtual platform displayed on a console fitted to the bike, offering users on-demand instructor led training. The upgrade has been made in response to a recent survey of its members, who requested new equipment to support high intensity interval training (HIIT) workouts and more functional training space. The feedback also highlighted the demand for a larger free weights area, particularly from the gym’s female members aged 20–45 years old. Ainslie Park is the fifth gym renovation for the charity in the last year. David McLean, group fitness manager at Edinburgh Leisure said: “Our remit spans our entire community – we want everyone to

“Listening to our members and staying up-to-date with industry trends has been central in keeping users engaged and active.”

get active and stay active and our facilities need to reflect that. “Listening to our members and staying up-to-date with industry trends has been central in keeping users engaged and active. “By working with Life Fitness, we’ve also seen our member retention increase significantly, with the average time a member stays with one of our gyms more than doubling over the last 10 years.” Ainslie Park has also seen a larger range of dumbbells with weights from 2kg up to 50kg introduced, alongside a new Hammer Strength leg press, Cybex plate loaded smith press and Life Fitness’ Signature Series multistation Multi-Jungle. As part of the renovation, the gym floor was remodelled to create a more accessible and inclusive training space. Less of a focus has been given to divided training areas with a more unified layout to make different areas more accessible. Training was delivered by Life Fitness Academy. Life Fitness account manager Ross Nixon said: “We’ve experienced huge change in the fitness industry over the past 10 years and Edinburgh Leisure has remained at the forefront of trends, continuing to deliver outstanding facilities that not only keep existing members engaged, but also appeal to a wide range of new users.”

Liability claims are making a comeback THE silly season for spurious claims has returned, claims Dominic Jervis at UKI Direct Insurance Brokers. The latest list of banal claims include a new member claiming she hurt her leg on a leg press when she never stepped foot in the gym, a member alleging the running machine started of its own accord, causing her to fall off, a member deliberately bashing their head on a faulty sauna door to claim, and a member alleging they tripped over a plug behind a running machine, the list is endless. The onus is on the gym owner to defend a claim, regardless of how ridiculous the claim may sound. It is important to ensure you have

reasonable procedures in place to foil any claimant and give the insurer ammunition to be able to defend a claim. This includes having a clear accident reporting system, a checking procedure of the machines, records of inductions, servicing records of machines, cables etc. A no win no fee solicitor will assess which cases have a higher likelihood of success and leave the ones where robust procedures are in place. Dominic is happy to provide further advice and has created a specific risk management guide to help guide gym owners. Please contact him on 07939 082391 or email djervis@ukidirect.co.uk for further information or a quotation for your gym.

UK FITNESS SCENE

Best in class ... By Dr Paul Bedford

AS I travel around the world I see a variety of practices, which I sometimes look at with my head tilted to one side, questioning the operator’s decision. One, more common in North America than Europe, is buying equipment from a variety of manufacturers on the premise of giving members access to ‘best in class’ kit. How can you decide what’s best in class unless you’ve have tried every piece of equipment in that category? All too often the person choosing the equipment has a personal preference or is buying the equipment they want to use, rather than thinking about the customers’ experience. Simplicity is key As I look at equipment choice through the lens of retention and attrition my first consideration is the exercise experience. How easy is it to use, adjust and learn what is in front of you? What is the cognitive load for the inexperienced exerciser; how much thinking do they need to do to learn the set up, remember that set up and manage the exercise anxiety that many new exercisers experience when they first come into the gym? Think about it from this point of view. You’re learning to drive but having to master a scooter, motorbike, car, truck and a forklift all at the same time. Imagine the difficulty you’d have switching from one to the other and trying to remember

Dr Paul Bedford everything. Aesthetically appealing, easy to navigate Your equipment layout is equally important. My preference is rows or curves, in an order that allows customers to simply move to the next piece, rather than hunting for it arranged in the traditional fashion by muscle group. There’s simply no need for three levels of treadmill, bike or stepper either. Some manufacturers, for instance, offer up to five versions of a treadmill, all with different consoles. Two versions is perfectly sufficient; an introductory, basic model and a top end, advanced design. Ideally with the same screen. It’s all about simplicity. The variety should come from the programmes on the consoles, rather than the consoles themselves. I would even buy all my functional equipment from one supplier for continuity of

information. Whilst they’re more likely to be used experienced exercisers with a higher level of confidence, the presentation will be more streamlined if the dumbbells, kettlebells and medicine balls are consistent; members will automatically know where to look for the weight or the level to use. Once the main supplier has been agreed, additional pieces can be selected; items that complement the theme, such as your Concept 2 rowers, attack bikes or Watt bikes. Exceptions to the rule The one place this rule can be broken is the indoor cycling studio, where the bikes don’t need to match the equipment in the main gym. Equally, if you’re The East Bank Club in Chicago, Third Space in Canary Wharf or any supersize club, you can include different manufacturers by creating separate areas within the club; customers can then choose where they prefer to workout. For a specific strength and conditioning facility it doesn’t matter either, as your client base are more likely to be experienced and to be supervised while training. The gluteal hip station that you need for your clients, for instance, may only be available from one manufacturer. But if you’re an every day health club and want to retain members and increase exercise adherence, my advice is to buy your kit from one supplier.

Wattbike drive digital innovations TECHNOLOGY innovations are increasingly shaping the direction of the fitness and leisure industry. Gym operators and fitness professionals need to incorporate new technology, but also be able to communicate to their members how it will benefit them. Recognising this, Wattbike create and innovate with connectivity in mind, therefore allowing all Wattbikers to connect to any of their third party tools whilst training on the bike. The Wattbike provides an open source so that everyone can fully connect to it regardless of which virtual training software they favour, with some of the most popular being Zwift and Sufferfest. The Wattbike Hub app also provides everything a fitness consumer now demands; tests, workouts and plans, as well as feedback and workout analytics. Ultimately, acting as a portable personal trainer that Wattbikers can take with them wherever they go, regardless of whether they are training at home, in their gym or abroad. Real Ride Feel technology replicates the resistance and sensation of riding on the road.

Perfected over 10 years working alongside British Cycling, Olympic Cyclists and worldleading sports scientists, it’s the most authentic ride feel in the world. So all the pain you put yourself through indoor, virtual training translates directly to performance improvement where it really matters. Tackle bucket-list climbs without leaving your house. Using Strava GPS and simulations from VeloViewer, the Wattbike Atom comes pre-loaded with epic climbs including Ventoux and Alpe d’Huez. In Climb Mode, Atom’s resistance changes automatically to map precisely to the gradient on your virtual ride, so taking on a legendary climb is exactly as

tough as it should be. At FIBO, Wattbike announced that they are working on a fully connected, smart bike which will be the most advanced indoor bike on the planet for the commercial market. This will be a commercial evolution of the Wattbike Atom. So whether you want to ride with friends on Zwift, download custom training plans from TrainingPeaks or test your mettle with a Sufferfest challenge, Wattbike makes it simple and seamless. The Wattbike app is free to download and available on iOS and Android, working on both tablets and smart phones. The open API will allow data to be shared across personal tracking apps such as Strava.

Workout editor Oliver Dyson reports on a class at Grindhouse in Burton-upon-Trent that left him exhausted to the point where he could hardly stand.

Beasting left my mind and body well tested STRONGMAN has never been a label for me. I have arms like twigs and gangly chicken legs. So stepping into Grindhouse Strongman in Burton-upon-Trent should have been an intimidating experience. In the industrial style, minimalist space, you are confronted with various pieces of scary looking kit: atlas stones, huge lifting gear, weighted sleds to shove along and a fittingly named War Machine. And okay, I admit it: I was pretty taken aback with it all. A heated yoga studio is one thing, such as in last month’s challenge, but this is something completely alien to me. Thankfully, I had Grindhouse owner and trainer Tim Latter guiding me through the class I’d opted to try out. Suitably called a Beasting, it sees participants pushed to their limits in a circuit of simple but gruelling exercises with the various pieces of gear. But if the workout is intense – and it is easily one of the most testing things I’ve ever put my body through – the approach is not. Tim is charismatic, friendly, and a fan of distinctly adult humour (Grindhouse is adults only, and that applies to everything from the kit to the banter). He’s keen on pushing you as far as you can go, getting you to hit what you thought was your limit and discover some fresh horizons beyond it. But he isn’t ruthless. He knows when to push and when to step in, how to tweak his exercises to suit the person. That definitely applied to me. There was just four of us in the session, perfect to make sure each of us got a fair level of attention. Things began with a warm up comprising of press ups, then some press ups on the War Machine (gripping the two hanging hoops) and lifts on the Viking Press. We went straight into these, no messing around, and Tim could observe and keep us performing correctly and safely. While other members of the group, seasoned Beasting participants, were shooting to do as many

lifts as possible in the short time given, it felt like a real achievement for me when I managed just one. But that was down to Tim as much as it was to my own efforts; he gave me great encouragement and was there to celebrate with me when I managed it. He was also there to stop me before I tried to do it again, in an effort to preserve some strength for the next part. And boy did I need it. The warm up was pretty punishing, but the Beasting itself was next level. We partnered up to provide one another with encouragement and then set about the trio of exercises. Each took place over roughly two minutes. One was atlas to shoulder, lifting atlas stones and placing them on your shoulder before quickly dropping them, chasing them to the ground and starting again. Another was pushing a weighted Prowler to a set point and back again before tagging in your training partner. And the final one was weighted Manmakers,

standing, lifting two hand weights into the air before dropping down into a press up and repeating. The simplicity of the exercises is key. It makes them easy to pick up, easy to learn, and counters the real difficulty - the repetition. Tim is also always making sure people are on the brink of their ability. As soon as something became easy, he would switch it up to a heavier medicine ball, for example. It’s very much a semi-personal coaching environment. You don’t feel lost in a group at all and the fact that Tim’s eyes could be on you at any moment keeps you motivated and going. The other class members do too. Grindhouse might pride itself on its simplicity – its website proclaims it has an adult, no bull environment, not focusing on community or the ‘unnecessary niceties’ – but those niceties are there anyway. There’s something to be said for how a demanding experience like this can bond a group of people. No matter your experience or fitness level, you know you are going through the ringer just as much as the next person, and everyone shouted (or in my case, gasped) encouragement as much as possible. And while Tim definitely takes a no-nonsense approach to the training, he isn’t cold about it. He knows his members, knows when they’ve tried and achieved, and is full of praise when they do. It is absolutely exhausting, exhausting to the point of no longer being able to stand. But you are satisfied, despite all the aches, that you have really gone to the limit. I can definitely see the attraction for regulars. It gives you a hit of adrenaline when you manage an exercise and driving yourself as much as you do does wonders for self-motivation. It might leave you feeling broken, but the Beasting is as much a gauntlet for your mind as it is for your body. Both feel well tested by the end of the class. For more information on Grindhouse visit www.grindhousestrongman.co.uk

Advertiser’s announcement

Body Tracking with corevue The Corevue 360 is a professional scale, perfect for retail , physiotherapists, gyms, health centres and more. It uses Multi Frequency Bioelectrical Impedance Analysis, a safe and accurate way of providing insight into your customer’s health. Among other things, it shows their body fat percentage, muscle mass, bone density and metabolic age. This allows it to deliver a full body composition analysis in as little as 15 seconds.

Corevue 360 Specification: • Precision body composition • Weighing capacity up to 270kg • Intuitive user interface • Cloud based multi-platform access • 17” Portrait touch screen with advertising • Coin / Note acceptance options • Contactless card reader option • Retail hardened internal electronics • Online real-time usage reports • Professional Weigh Scale

Train with corevue Time to find out what you’re made of Corevue technology brings you fast, accurate body composition results using the latest advanced bioelectrical impedance analysis technology developed over the last 25 years. This gives you a true indicator of your inner health and, when monitored over time, can show the impact of any fitness regime or weight loss programme. So, find out exactly what you are made of, set your goals and use Corevue to help you achieve your optimal fitness level and improve your health and wellbeing. Every time you use Corevue your results are immediately displayed and also securely uploaded to the cloud to allow private monitoring or optionally sharing via social media.

Corevue can also integrate with other devices such as physical activity trackers to provide a more complete picture of overall health and wellness. Body metrics include Weight, Height, Body Fat %, Total Body Water %, Muscle Mass, Physique Rating, Bone mineral Mass, Basal Metabolic Rate, Metabolic Age, Body Mass Index and Visceral Fat. Corevue provides the perfect solution for public and private fitness, health and leisure operators as well as elite sports teams and universities. The flexible modular design allows for a wide range of customer payment methods from contactless card payment, cash and bespoke payment solutions such as membership and loyalty cards.

CALL US TODAY TO DISCUSS YOUR OPTIONS NORTERN AREA OFFICE Unit C, 188 Moorside Road, Link 580, Swinton, Manchester M27 9LB Tel: 0161 794 3206 Fax: 0161 794 3205 Email: info@healthcheckservices.co.uk SOUTHERN AREA OFFICE Unit 5, Loaland Business Centre, Maritime Close, Medway City Estate, Rochester, Kent, ME2 4AZ Tel: 01634 296 234 Fax: 01634 712 607 Email: info@healthcheckservices.co.uk

www.healthcheckservices.co.uk

INST ALLE

INDOOR CYCLING

Advertiser’s announcement

Group cycling with metrics that matter SOME would say that all exercise bikes are the same, nothing could be further from the truth. Studio cycles have advanced considerably since the low-tech era of the 1980s, as product and programme development have pushed every generation further with features and functions that exceed the demands and expectations of riders, instructors and facility operators. Our latest range has been specifically designed to redefine the cycling experience with a new Target Training Display. The series — which includes the CXC Training Cycle, CXM Training Cycle and CXP Target Training Cycle — will appeal to cycling enthusiasts and club members looking for a unique group exercise experience. Key to success for operators is the metrics and programming offered with our new bikes that ensure participants and instructors can make the most of the technology at their fingertips. Our newly developed programming, Matrix Ride, is an instructor-led workout that blends classic musicdriven group cycling with performance-based metric tracking. Tracking watts in cycling classes is commonly accepted as the measurement of truth, because when tracking watts, we are measuring how much power the rider can produce over and over again. However, the preoccupation with watts is an industry obsession that not all grassroots studio riders can understand or use for motivation. Whilst developing the range instructors and riders highlighted to us that metrics like calories and distance were often the subjects of post-class questions. “How many calories did we really burn today?” “Are we riding farther as we get fitter?” The Matrix CXP Target Training Cycle answers those questions in real time with a unique Target Training Display that tracks these metrics, helping to motivate riders and drive results. Furthermore, Matrix Ride programming allows the instructor focus on one or multiple metrics in a single class while suggesting individual distance, calorie, heart rate, RPM and watt targets based

on the goals and abilities of individual riders. Ultimately, this approach delivers a range of benefits to facilities, instructors and participants. Benefits to facilities: First and foremost, this new approach to group cycling helps facilities build relationships with people who may be intimidated by traditional cycling classes. Unlike many group offerings, there isn’t a stereotypical “type” who will attend this class — elite riders and deconditioned participants can ride side by side and be motivated and challenged in a way that suits them. Since riders can be assigned different personal goals and challenges,

participants can join at any point during the programme. This programme also differentiates facilities from other clubs, allowing them to promote a new unique selling position and compete with cycling studios by offering a long-term solution. Finally, Matrix Ride helps facilities deliver consistent programming regardless of instructor turnover, because the technology drives the style and content rather than instructors controlling the output. Benefits to instructors Instructors can easily create their own programming using Target Training to ensure that there is continuity between classes taught by different instructors. Another major benefit is found in the colourful LEDs of the CXP Target Training Cycle that provide visual cues to participants and instructors relating to effort and progress. The simple color-coded system removes the guesswork of judging the intensity of a class and empowers both riders and instructors with real-time feedback. Benefits to participants Perhaps most important, Matrix Training Cycles and Matrix Ride programming provide the results and motivation riders need to stick with the programme. That’s because Matrix Ride is based on a proven training system rather than an arbitrary combination of exercises. The Target Training Display of the CXP provides real-time feedback and an immediate sense that the time spent in class is worthwhile. Furthermore, Target Training encourages the development of community, accountability and workout consistency, a major key to participant retention. The delivery of new cycles is always an exciting prospect. Yet it also needs to be a seamless transition. What’s more, it’s important to educate and inform facility staff and potential participants of the value and benefits. At Matrix we have put together a comprehensive implementation guide and marketing package to help facilities do exactly this.

INDOOR CYCLING

IN THE PAST TWO YEARS (1st Aug 2016 to 31st July 2018)

the DataHub logged 2.3 group cycling visits and a 12% year on year increase in group cycling.

73%

of all group cycling participants are female

24% of female participants are aged between

30-39

the most popular day for group cycling classes is

18:00

is the most popular time for group cycling classes

45 MINUTES

32% of male participants are aged between

45-54

28%

of female participants are aged between 25-29 and 45-49

TUESDAY

24% of female participants are aged between

40-54

is the most popular duration for group cycling classes

17%

of male participants are aged between 30-39

the average capacity for group cycling classes is 19 and the average occupancy is

58%

Stats were taken from a sample size of 323 leisure centres.

HIIT offering boost at Anytime Fitness ANYTIME Fitness Peterborough recently became the first UK club in the network to introduce Indoor Cycling Group’s (ICG) IC8 Power Trainer, as part of the gym’s strategy to refresh the way its members train and think about exercise. Designed by cyclists for cyclists and athletes alike, the IC8 seeks to provide users with a superior cycling experience indoors. It combines features including pro performance handlebars and freewheel drivetrain to emulate the performance and experience of an outdoor bike, and the oversized chain and automated tensioning system ensures optimum performance and durability. The IC8 is also self-powered, so can be easily positioned on the gym floor. At Anytime Fitness Peterborough, this is encouraging members to incorporate indoor cycling into high intensity interval training (HIIT) workouts, as part of the club’s strategy to reinvigorate members’ training: “HIIT remains hugely popular, but often our members default to the same equipment or

workouts and aren’t getting the results they want or once were seeing,” said Anytime Fitness Peterborough’s general manager Tom Fletcher. “There’s also still a perception amongst some of our members that you have to spend hours in the gym to burn fat, but training has changed, and we’ve put a lot of emphasis on better educating our members on the benefits of HIIT and varying the equipment and exercises within workouts, and the IC8 is really helping to boost our

offering.” The arrival of ICG’s highperformance indoor cycle IC8 has also expanded the club’s virtual training offering through Myride VX Personal, with members able to take part in immersive, video-based instructor-led workouts via the bike’s own screen. “Myride is exceptional,” said Tom. “The virtual trainer coaches you in such detail; from foot placement to workout intensity. “The performance-level output of data, combined with the scenery and footage users can enjoy through Myride, makes for a really exciting rider experience.” Users can train using Coach by Color, ICG’s unique training system that combines accurate zonal training with colour to help coach a member’s effort during the workout. The IC8 is also compatible with leading GPS providers and training solutions including Garmin, Strava and Training Peaks, so riders can track indoor and outdoor cycling activity together via their preferred app.

Precor launch new Spinner Climb ADDING to its extensive Spinner bike portfolio Precor has launched the Spinner Climb. The new bike answers the need of operators looking to enhance their nonpower classes with a low maintenance, premium bike, with the option to add the Spinner Studio Console, which is compatible with most leaderboard solutions on the market. Riders will appreciate premium features including a patent-pending magnetic resistance system, which delivers an equal increase with every turn of the knob, without sudden jumps in resistance, a Kevlar reinforced timing belt drive for a quiet ride with a slight chain-like feel, and the maximum number of adjustments for the seat and handlebars. Operators benefit from features aimed at low maintenance ownership, including an all-aluminium frame and nylon levelling feet that resist corrosion; a drive train belt with a 10-year warranty and no required adjustments. Precor UK managing director Steve Carter said: “The Spinner Climb augments the Spinner series and provides operators with an extensive range of bikes to choose from with

choices of friction or magnetic resistance. “This enables them to strengthen the exercise options within their facility while providing an enhanced Spinning experience and personalised ride for exercisers.” The Spinner range also includes the Spinner Chrono, measuring power and offering a hassle-free experience for operators, instructors and rider alike. With direct power measurement, patent-pending magnetic resistance and the brightest console back light in the industry, which is self-powered so no batteries needed. It is a self-powered bike, eliminating the need to ever

supply or replace batteries, and delivers the most accurate way to measure personal performance on an indoor cycle. The Spinner Shift and the Spinner Ride both feature a 43lb perimeter weighted flywheel to help give exercisers a signature experience of smooth, fluid motion and narrow pedal spacing to improve feel and performance. Like the entire Spinner range they are designed to ride like an outdoor road bike, with geometry and adjustments to suit a wide range of riders while providing a personalised experience. The Spinner Shift, with its heavier steel frame is ideal for facilities that hold an abundance of classes and is perfect for any level of rider, while the Ride is a great option for facilities offering 10 or fewer classes a week. Each bike in the Spinner range can also be fitted with an easy-to-read Spinning Studio console presenting the latest Spinning console technology, which automatically pairs with any ANT+ compatible heart rate monitor. The console also features a large backlit display indicating cadence (pedal RPM), heart rate/pulse, time, distance and calories along with a low battery indicator.

INDOOR CYCLING

Advertiser’s announcement

The eight Wattbikes that were introduced at Sportspark AU, Germany earlier this year (left) and the 10th WattCycling franchise that recently opened in Amersfoort (right)

Wattbike breaks ground as obsession with performance grows globally

Studio L’Echelon, Sweden Studio L’Echelon opens its doors in Stockholm this Autumn, introducing a complete training and support centre for Stockholm’s keen cyclists. With a state of the art cycling training studio, a boutique gym, an advanced bike fitting service, sports science testing and access to personal trainers, physiotherapists and medical services, this studio is at the forefront of all-rounded performance. Johan Hellström, Wattbike brand manager, added: “This is the first studio of its kind in Sweden and broke ground for Wattbike too. With a staggering 40 Wattbikes being installed, this is the largest standalone install of Wattbikes in the World to date.” Founded by Selby Marshal, cyclist 2008 Beijing Olympics and David Schwieler, renowned manager of elite cycling teams, Studio L’Echelon this isn’t just a business, but a mission to advance and grow cycling as a sport in Sweden.

WattCycling, Netherlands Opening it’s 10th franchise in Amersfoort in the Netherlands this year, WattCycling has seen immense success in its Wattbike small group training offering and franchise model. Maximising on the popularity of cycling as a social group, WattCycling consists of training in a small group training environment with an accredited instructor. Everyone trains in their own personal zones, and heart rate and power tests are taken regularly to monitor performance. Jacques Klok, founder and owner, WattCycling NL, said: “Our success has come from the immense growth of group cycling and the demand to accurately track and improve their performance. At WattCycle, we have combined what people love from this form of training; respecting the cycling traditions and keeping the goals of becoming a faster, more efficient cyclist at our core.”

Velofit, New Zealand Velofit Power Cycling Studio is the first studio of its kind in New Zealand. There are a significant number of multi bike installations already in the country, but Velofit is the first and so far only bespoke Wattbike studio offering customers the chance to ride the gold standard in indoor bikes, and improve their fitness and riding technique at the same time. Founder, David Lashlie, said: “We wanted to do something different to the standard spin bike studios that are around the country. “They have their place but in the modern era we are finding more and more people with a hunger for data and a desire to improve fitness, power, endurance and cycling technique. “The Wattbike is a perfect tool for a regime like that. It’s real, it’s absolute and it’s both cruel and kind as more than anything else, it’s honest. And the best part is that it doesn’t matter how good or bad you are, the focus is

on improvement.” Sportspark AU, Germany Opened in 2008, Sportspark AU offers performance-oriented training and with the introduction of eight Wattbikes this year, members can now train in a measurable, accurate way to ensure trackable improvements to their health, fitness and performance. Rachell Crewe, Wattbike Business Development Manager EMEA, added: “The Wattbike sessions at Sportspark AU have been so well received that there is already an increase in hours planned. “From children and those with recreational health and fitness goals through to competitive athletes, in particular triathletes and cyclists, the Wattbike sessions are helping to deliver real results, testing and educating individuals on how to effectively train within their individual zones.” To find out more visit www.wattbike.com

The Wattbikes at the Velofit Power Cycling Studio, which is the first studio of its kind in New Zealand (left) and the newly opened Studio L’Echelon in Stockholm, Sweden (right)

INDOOR CYCLING

Advertiser’s announcement

The eight Wattbikes that were introduced at Sportspark AU, Germany earlier this year (left) and the 10th WattCycling franchise that recently opened in Amersfoort (right)

Wattbike breaks ground as obsession with performance grows globally

The Wattbikes at the Velofit Power Cycling Studio, which is the first studio of its kind in New Zealand (left) and the newly opened Studio L’Echelon in Stockholm, Sweden (right)

FINANCE AND INSURANCE

Insure4Sport offer insight on just why insurance is so important to PTs:

Why do personal trainers need insurance? AS a personal trainer, there’s nothing more rewarding than seeing your clients achieving positive mental and physical results day in, day out. Therefore, imagine how devastating it would be if an accident occurred and you had to pay out vast sums or you were injured and couldn’t work but didn’t have any financial support. John Woosey, managing director of Insure4Sport, explains below why personal trainer insurance should be your top priority if you don’t already have it. Injury to another person and property damage Even though most personal trainers do everything they can to keep their clients safe during sessions, unfortunate accidents can still happen. You might be demonstrating an exercise to a client and they could injure themselves, or they could inadvertently damage gym equipment during one of your sessions. In both instances, you could be held responsible and left out of pocket if you didn’t have Public Liability insurance. Pubic Liability protects you if a claim is made against you for injury to another person or property damage at the venue you use to train. It’s no wonder, therefore, that most gyms and sports centres require proof

you’re at home or out and about. What’s more, we’ll even cover the replacement of your insured equipment on a New-for-Old basis if it was less than a year old and purchased new.

of Public Liability insurance before even allowing you to work on the gym floor. Insure4Sport offers up to £10m Public Liability for over 270 sports, which includes free £1m Professional Indemnity cover. Loss, theft or damage of equipment As personal trainers, you rely on a range of valuable equipment to ensure you give your clients the best possible service. However, several factors can lead to

it being lost, damaged or stolen. You could leave it in a locked vehicle overnight and someone could break in and take it, or you could be training an inexperienced client who accidentally damages your equipment. Instances like these are why you need Sports Equipment cover to compensate you if your equipment is lost, stolen or damaged. Insure4Sport’s Equipment cover safeguards your equipment, whether

Injury to yourself It’s not just injury to another person that could have repercussions for your personal training career without the right cover. Accidents can happen to you, even if you’re an experienced personal trainer. These could result in injuries which require physiotherapy, or in more extreme cases could cause broken bones or permanent disablement. This is why Personal Accident cover is important for personal trainers. Insure4Sport’s Personal Accident cover helps cover the cost of the physiotherapy or dental treatment you require for your injuries. It also includes compensation if you suffer accidental death, permanent disablement, loss of limbs or loss of sight from an accident during a session. What’s more, we can also provide Loss of earnings cover to support you financially if you’re unable to work for a period of time. Hopefully, you found these tips from Insure4Sport useful. To find out more about their personal trainer insurance, visit www.insure4sport.co.uk

Have you got the right insurance?

JOHN Ansell & Partners are specialists in gym and outdoor activity insurance and have been since the 1980’s, and we have seen lots of changes in the way fitness is delivered. With the proliferation of group exercise classes and personal training sessions in the outdoors many gyms are taking their exercise outside. When considering this as a direction for your business it is important to understand the additional risks and responsibilities this entails such as health and safety policies, site specific risk assessments and proper qualification of staff for outdoor activities. Things to consider when taking your exercise away from the confines of your gym are what to

do if the weather is poor, how you communicate with customers and staff at the last minute if things change, how to deal with first aid and how to deal with “dynamic” risk assessments in a changing landscape. Get advice if it’s new to you. From an insurance perspective the risks of injury to staff and customers are greater in an environment you cannot control. You will need to speak to your broker to ensure your insurer is aware of the additional risks as many policies are designed for “premises only” risks. If you have any difficulties you should speak to a broker specialising in the fitness and/or outdoor activity industry, like us. For more information contact John Ansell and partners Ltd on 020 7251 6821 or visit www.ansell.co.uk

FINANCE AND INSURANCE

Advertiser’s announcement

Automate your upselling and cross selling to make more money from each new member IN MOST other industries up-selling and crossselling are simply part of the sales process. However, in leisure we find it so hard to close a sale and justify our monthly membership fee, yet alone ask for more money. The chain clubs, however, have no problem with upselling to their members and independent clubs must follow suit to maximise their income. Clubs are always looking for ways to attract more members to increase their income, but a far more effective way of increasing your club’s revenue is to incentivise your members to spend more money with you by up-selling and cross-selling. Upselling is a sales technique that induces the customer to purchase a more expensive product. Clubs can do this by incentivising members to opt for the ‘Gold’ membership option rather than the basic ‘Silver’ package. Most clubs currently do this by offering peak and off-peak times, but a far more effective way for instance is to offer priority bookings for classes, more flexible cancellation policy and even an automatic reserve lists (which can be carried out using Ashbourne’s online joining and class booking app together). Cross selling involves increasing the value of a sale by suggesting an accompanying product or service. Cross selling is mostly seen in restaurants or fast food joints, the terms “would you like fries with that?” or “would you like to up-size your order?” are examples of the cross-selling technique.

Grant Harrison In gyms and health clubs this can very simple at the point of joining. “As well as your membership package would you also like to purchase a branded club t-shirt to feel part of the community. Usually £25 but just £15 if

purchased with your membership.” Why not add a PT package on to their membership? Suddenly you have added an extra £30-£100 per month on top of their normal membership fees. Over the course of a year this could increase your income from that one member to £360-£1200 on top of their normal membership fees. By using this method clubs do not have to attract more members. They can simply maximise the spend of their current ones. If your club does not have a dedicated sales team or your staff find it difficult to upsell then this whole process can be carried out automatically via the all new Ashbourne join online page saving you valuable time and maximising your profits. This join online page is completely branded to match your club’s own website ensuring a seamless transition for your members and optional one-off payments for items such as T-shirts and water bottles as well as additional ongoing direct debit payments for PT packages can be bolted onto the membership options. Why not have a dedicated iPad terminal in reception and allow members to sign up paper free and automate your entire sales and secondary spend process. For more information on how Ashbourne’s complete club software package (including entry software, members app and online class bookings) and integrated payment collections can help your club, call 01564 741837.

For more information on how Ashbourne can help your club contact Grant Harrison on 01564 741837.

TRAINING AND RECRUITMENT SPONSORED BY Advertiser’s announcement

The importance of investing in your class instructors ROCK star instructors are fundamental to the success of your group exercise timetable. They are the face of your brand, interacting with members day in and day out to provide a quality service. But how do you ensure your instructors are truly connecting with your members, delivering not only a great workout, but an experience which will keep them coming back for more? Les Mills believe the answer lies in quality training and ongoing professional development. The value of the instructor The instructor is the heart and soul of a group exercise offering. In every class, they lend their expertise, knowledge and personality to attendees, fostering a motivating environment and building rapport to get the best out of their class. Les Mills knows the importance of having instructors who feel confident in their abilities to deliver this full service. They make it their mission to invest heavily in training and continued professional development so that their instructors are the best in the business when it comes to delivery. Les Mills provides a variety of opportunities for instructors to develop their teaching abilities, such as technique workshops, video feedback submissions and advanced trainings, as well as ongoing education included as part of every new release. Each option provides an important opportunity to stay current, improve technique, develop coaching skills, and assess the effectiveness and

safety of their class. Instructors speak of the added levels of confidence they feel after attending such workshops, transferring their new-found skills into their day to day teaching, thus improving the experience of their participants. Indeed Les Mills’ work has not gone unrecognised, as they were awarded an impressive Level 5 status in the Nesta Standards of Evidence Review by ukactive for their continued review and enhancement of evaluation and improvement processes. On top of running workshops and wider industry events, Les Mills provides advanced training,

which is geared specifically towards developing an authentic fitness leader to increase member engagement. As part of Les Mills’ ongoing partnership with Village, the gym’s Les Mills qualified instructors all attended advanced training modules, helping to improve their confidence and differentiate their fitness offering and quality of class delivery. The results were unparalleled, with occupancy in the most under-performing clubs up from 45 per cent to 62 per cent and occupancy in the highest performing clubs up from 78 per cent to 96 per cent post course. When members attend a class with an instructor who has been through the advanced training, they were more likely to enjoy the workout, feel the benefits and return. There is nothing better for your bottom line. “We constantly update our workouts in line with industry trends, using the latest music and technology to engage consumers. But at the end of the day, we know that the instructor is the face of our programmes and participants will come back for them. That is why we make it our mission to provide ongoing training to ensure each instructor feels confident and knowledgeable in their ability to deliver a great class and connect with their participants.” said Jean-ann Marnoch, Head of Instructor Experience at Les Mills. “Through our work with partners such as Village, we can see the impact that ongoing education has on member engagement. We truly encourage fitness facilities to invest in their instructors training and salaries to ensure they can see the same benefits.”

Engineering giant strengthens its at work offering By Oliver Dyson

ENGINEERING firm Fort Vale has made top quality strength training equipment a part of its new at work offering. Hammer Strength HD Elite racks and Select selectorised machines have been introduced at the new, state of the art onsite gym at the Fort Vale UK headquarters in Burnley, Lancashire. ICG IC7 indoor cycles and Life Fitness cardio equipment fitted with Discover SE3 consoles and Cybex SPARC Trainers are also included. Life Fitness Academy, the global

training and education arm of Life Fitness, also hosted two days of training for Fort Vale gym staff, building their knowledge and understanding of the new equipment and how to help gym users get the best possible results. The gym is just part of a new sports centre built for Fort Vale employees, which includes a multi-sport sports hall, group exercise studio and lounge area. Fort Vale co-owner and driving force behind the corporate wellbeing strategy Ian Wilson said: “At Fort Vale we pride ourselves on looking after our employees and we felt it

important to be able to offer a sport and fitness facility for our workforce that underpins this. “The benefits are extensive, and we hope to see this reflected companywide with staff’s overall health and fitness, morale and consequently productivity and employee retention positively impacted.” Sports centre manager Kelly Armstrong said: “The challenge in developing the new fitness facility was meeting the requirements of such a varied workforce; we have 16-year-old apprentices right through to staff that have been working at Fort Vale for over 40

years, so the training provided by LFA was great in helping gym staff get to know the equipment and how it can be used by our wide range of users, and we’ve been pleased to receive some very positive feedback on the quality and range of the new equipment. “We’re welcoming gym goers of all abilities including some that are completely new to it and word is quickly spreading amongst staff, which has been a great way of boosting engagement and visitor numbers.” Plans are underway to introduce a climbing wall within the facility too.

PRODUCT NEWS

Technology shaping how we exercise ...

MOVE IT and Myzone partner to help clubs increase revenue MYZONE and Escape’s MOVE IT programmes and are partnering to expand MOVE IT in the fitness market – giving clubs, boutiques and studios of all sizes an innovative and effective class offering that ultimately helps them increase revenue. MOVE IT can scale from one to many users with its six specific zones – lift, move, function, core, run, recovery – that push users through full-body, functional workouts. Introducing Myzone, and it’s integrated effort tracking system, means members get instant, colourcoded feedback via the screen in the facility or even directly to their phone.

The more effort put into the workouts, the more Myzone effort points the user earns, which in a group class is powerfully motivating as everyone can see and monitor effort. Through the partnership, clubs can schedule MOVE IT for their unique needs – designing performance specific workouts for client specific campaigns, industry needs and seasonality. Both the 30-minute and 45-minute version of MOVE IT works with or without an instructor as it can be streamed on-demand – an especially ideal solution for unmanned facilities.

Frictionless living By Dave Wright THERE are two bits of technology that have changed society like never before. The so called ‘smart phone’ and the cloud. The smart phone effectively provided the most powerful data capture device in the palm of our hands and the cloud with its ability to process and distribute that information instantaneously. And as humans, it’s conditioned us to be impatient. Have you noticed that since the `tap and pay’ card machines that there is something somewhat satisfying about buying a coffee or a low-priced item with the tap of a card rather than fumbling with cash and change? So, enter the world of frictionless living. A world where consumers are willing to choose convenience and `easy’ over that of price. And we all get excited about things that are easy. You see, the introduction of Direct Debits into our industry changed the way health clubs were able to charge for their services- providing an easier way for members to not have to worry or think about the financial transaction. And today, if there is anything that we can learn about the boutique sector, is that they take away the friction and make it easy to reserve a class, book a bike and buy a protein shake so that you don’t even notice that you have spent £30 without even thinking about it. Conversely, there will come a time where people will be turned off by the `budget’ clubs because the sheer friction involved with trying to get on a piece of equipment becomes too much and people will prefer to train at home. This is certainly where Peloton- the online subscription service accompanied by a bike and or

Dave Wright

a treadmill have built it’s $4 billiondollar evaluation. Allowing `anyone’ to tap into a class, whether it’s live or recorded, in the comfort (and ease) of their own home. It’s long understood that hesitation often loses the sale. So, if you want to see whether your club will survive in the next 5-10 years, you need to look now at your member journey and to ask yourself how easy it is for members who are either contemplating, joining or actually paying for services at your club. Ask yourself, what do you do that leverages both the phone and the cloud that embraces this new frictionless living? If you don’t, then I assure you that your members will. n Dave Wright is the Creator and CEO of MYZONE®, CEO and owner of CFM (Creative Fitness Marketing) and owner of the Feelgood Fitness & Voyage Fitness Club Chains. With offices in Chicago (US), Nottingham (UK) and Melbourne (Oz), Dave’s companies have worked directly with over 5,000 health clubs across 65 different countries, encouraging people to be more and stay more physically active. He may be contacted on Dave@myzone.org

INTERACTIVE technology is shaping the way we exercise. Through apps and wearables, technology is creating a workout that’s smarter and more convenient than ever before. With or without the help of a trainer, people want to be able to track and assess their results so they can monitor progress in a meaningful way. FitQuest, a state-of-the-art concept in fitness measurement, brings full bio-mechanical lab technology to the gym, helping gym goers assess their own fitness progress through relatable and understandable measurements. In just four minutes, the machine measures eight parameters: upper body strength, upper body endurance, cardiovascular fitness, lower body strength, lower body endurance, speed ability, explosive power and balance (motor sensory control). The FitQuest machine also gives an assessment of body composition – an extremely useful measurement considering the rise in inactivity levels and obesity across the UK. Users have the chance to quantify their body fat percentage, set targets and monitor changes in line with their training. It provides an excellent measure for personal trainers to highlight the impact their programming is having on their client, helping them to update and modify workout intensity to keep in line with goals. The FitQuest machine has an easy to use digital interface, which enables users to track their progress and create training plans which are based around the areas that need work.

The FitQuest system engages members once they have set up their profile, allowing them to log on remotely and keep on top of their training no matter their location. FitQuest technology is an excellent innovation for operators and personal trainers to keep their members motivated and engaged, especially with many fitness-focused New Year’s resolutions on the horizon. The technology provides tailored emails after each session is logged, highlighting a user’s best result and sharing ways for them to improve their scores. This encourages individuals to stick to their training plan even when not working out with a dedicated trainer, helping them to reach their goals faster. The recent rollout of FitQuest at The Gym Group is an excellent example of how clubs can maximise the machine. Members love being able to measure themselves, truly valuing the ability to see the impact improving their body’s strength, speed, power and balance has on their overall body composition. “In depth fitness data has always been limited to top athletes. We want to give the same level of insight into training and fitness levels to the general public,” said Brian Firth, CEO of FitQuest. “Recently, we have seen real intrigue from consumers in regard to measuring their fitness and body composition levels. Exercisers love having the opportunity to learn more about their physique and see the exact effects their training has on their body composition. With FitQuest technology, everyone has the chance to monitor this, helping to keep on top of their training and effectively reach their goals.”

Dyaco launches Spirit Fitness Fluid Rower GLOBAL fitness manufacturer Dyaco, is launching the new Spirit CRW900 Fluid Rower to add to its growing commercial range of Spirit Fitness CV equipment, supporting operators with the ability to capitalise on a rise in demand by members to use indoor rowers. The rower uses fluid technology to provide users with the nearest experience possible to real on-water rowing. While other water rowers traditionally use a single tank, the CRW900 features a patented twin tank with triple bladed stainless-

steel impeller to create 10 levels of water resistance rowing which can be adjusted with the turn of a dial. Users also benefit from a larger LCD console display with a range of performance metrics at their fingertips. The CRW900 enables participation by the active aging population and some patients undergoing physical therapy due to the low starting resistance of the rower, plus the addition of the optional lumbar support chair. For more information contact the Dyaco UK team on sales@dyaco.co.uk or telephone 0800 029 3865.

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