‘Reach Up’ launched to help more women engage in group exercise
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Construction to start on £27.3million flagship centre in Bishop Auckland
Online Pilates classes launched to help over 50s
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Operator to offer health-focused membership in new partnership
NRG GYM has partnered with HealthHero to provide members with access to a range of digital health services, as part of the operator’s commitment to extending its support to its users and wider communities across the UK.
Through the new partnership with HealthHero, NRG GYM members and their families will be able to access GP services on-demand, with experienced clinicians available for diagnosis, advice and treatment.
Members can also access physiotherapists and mental health practitioners as part of NRG’s new Premium membership option.
NRG GYM founder and CEO Shafiq Ahmed said: “We’re committed to being more than just a place to train –we’re building game-changing gyms that deliver real value to our members and wider communities.
“That’s why I’m proud to announce our partnership with HealthHero –making us the first HVLP gym operator to offer this level of holistic health support.
“Through this partnership we’re helping our members – and their
families - take control of their health far beyond the gym floor.
“With growing pressure on traditional healthcare services, we’re stepping up to deliver meaningful value, and provide our communities with solutions that support their wider health and wellbeing.”
With seven open gyms and in cities including London, Manchester, Newcastle, and Sheffield, NRG GYM has more than 30,000 members across the UK. NRG is also set to open its eighth
gym and first facility in Scotland, with the launch of NRG GYM Glasgow this summer.
Dr Emma Southworth, deputy medical director at HealthHero, added: “Our mission is to make healthcare more accessible and convenient to help improve lives.
“By partnering with NRG GYM we’re expanding that vision into the High Value Low Price fitness space – helping people take a more connected approach to their health.
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Advertiser’s announcement
Demand for insulated drinkware triples in gyms
TAYLOR Made Designs has seen a 280 per cent increase in sales of its premium vacuum-insulated water bottles this year … and it’s all down to a surge in orders from UK gyms.
“Last year, the majority of our insulated bottle sales were to topend luxury brands like Bentley,” said James Taylor, global sales director of Taylor Made Designs (TMD).
“That all changed around Christmas 2024. In the first six months of this year, the majority of sales were to gyms and health clubs.
“Vacuum-insulated steel bottles can keep drinks cold for hours, which is great for summer, but this spike in demand is not just a response to hot weather. We’re all shopping and living more sustainably.
“In the past, gyms stocked plain plastic squirty-lid sports bottles at the front desk. When someone left their water at home, they could buy a quick replacement and get on with their workout.
“This is fine as a stopgap, but it’s not very eco-friendly, and consumers know it.
“Nowadays, customers want a longer-lasting bottle – something beautiful and well-made that they can use again and again.”
TMD offer two styles of vacuum-
insulated bottle: a 600ml and 500ml version.
Both are available in a range of colours, with leak-resistant screw caps. Both can be printed with a 360° wraparound print. Sales of both bottle styles are on the rise.
“This is the best way for us all to move away from single-use plastics,” added James.
“We need to offer customers products that are genuinely better than what’s already out there.
“With insulated steel, the gym makes a better margin, and the customer gets a better bottle … it’s a win-win.”
Give the TMD team a call on 01202 473 311 or email hello@taylormade designs.co.uk
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London club launches Solstice Reformer Pilates Studio
THE Hogarth Club in Chiswick, London has worked with Balanced Body® to design and deliver a new Reformer Pilates studio.
Created within the footprint of the existing club, the seven-Reformer, Solstice Reformer Pilates Studio has been designed to encourage individuals to connect with their natural rhythm through meaningful and mindful movement in a setting that invites the beauty of changing seasons to merge with the precision of Reformer Pilates.
Tim Slater, sales and marketing director at Hogarth Club, said: “Mat Pilates has been a part of our programme for many years and has consistently been one of our most popular classes.
“We have been contemplating adding a Reformer Pilates offer for a while, it was just a case of working out how a dedicated studio could be incorporated into our floorplan. The office space offered the perfect solution.”
The studio design has been inspired by a visit to Balanced Body’s UK Authorised Training Centre, run by Pete Pallai, in Putney, London.
Tim added: ”We knew we wanted the studio to marry functionality with beautiful aesthetics and when our consultant and instructor, Shanti, visited the Putney studio she knew immediately that she wanted to recreate the same ambience at The
Hogarth.
“The lighting, the colour palette and the amazing natural light that flooded the room through the huge windows was exactly the look and feel she was imagining our members enjoying.
“I am pleased to say that her instinct was spot on and the design has translated perfectly into our space.
“Our stunning oval windows create a seamless connection with the outdoors, complemented by the cooling colour palette and beautifully engineered Balanced Body Allegro 2 Reformers.”
The Hogarth Club has launched the new studio with 38 classes per week, all of which need to be prebooked to help manage demand.
“Safety and quality are paramount,” said Tim. “Keeping class sizes small allows us to provide a highly personalised experience. Even if we could find the space, we would prefer to keep these classes intimate.”
“If the demand is there, we will increase the number of classes we offer each week and should a need arrive for more Reformers, we would prefer to open a second studio rather than increase the class size.
“Our focus is always on delivering an exemplary member experience and in the case of Reformer Pilates we feel this is best achieved where there is close contact with the instructor, a feat we feel would be difficult to achieve in larger classes.”
Classes are delivered by a carefully
curated team of instructors, blending existing Reformer Pilates certified trainers with newly recruited instructors sourced through referrals and social media outreach.
Looking ahead, The Hogarth Club is planning to establish a Reformer Pilates Academy to train and accredit instructors, ensuring the highest teaching standards.
Classes on offer cater for all abilities from beginners to experienced practitioners, with layering teaching techniques to ensure sessions are accessible and effective for everyone.
Balanced Body provided consultancy to Tim and the team, helping to create the perfect environment.
Business development manager Katherine Ryzhova said: “It has been an absolute pleasure working with Tim and the team. Established almost 45 years ago, The Hogarth Club has long been a stable of the Chiswick fitness scene, fostering a loyal membership that spans decades.
“Being able to now offer Reformer Pilates, arguably the fastest growing fitness modality in the world, will keep the club at the forefront of trends and innovation, helping to secure its place as a valuable contributor to the local community for many years to come.”
More than a quarter of Brits avoid the gym because it bores them
‘FUN’ gyms that offer a sense of community could be the key to getting more British people active, according to a new survey.
The research, from Saturn Visual Solutions found that more than a quarter (28 per cent) of people in the UK avoid spending time in gyms because they view them as being boring.
When asked what difference a sense of ‘having fun’ would make to their experience, survey respondents said they would be likely to go more often and stay longer.
Matthew Drury, director and co-owner of Saturn Visual Solutions, said: “Our research indicates that there is a clear public health benefit, as well as an obvious economic one, to creating stimulating environments in gyms, so that members enjoy it more and return more often.
“When more than a quarter of
Matthew Drury, director and co-owner of Saturn Visual Solutions
people identify gyms as being something they avoid due to boredom, there is obvious room for improvement.
“People are telling us that they are drawn to places that are visually interesting, foster a sense of community and promote feelings of happiness.
“As more gyms look to place a focus on supporting members’ mental wellbeing, as well as their physical fitness, nurturing these types of environments offers a winwin situation.”
The findings come after a new report in The Lancet revealed that, by 2030 almost half a billion teenagers around the world will be overweight or obese – 143 million more than in 2015.
A previous study – also from The Lancet – found that more than half of adults and a third of children and young people worldwide will be overweight or obese by 2050.
Saturn’s survey indicates that by boosting the fun factor in gyms and upping their appeal, fitness centre companies can help to counter this growing obesity crisis.
The research could also offer inspiration to gym operators who are looking to attract and retain members in an increasingly
competitive market and tackle rising operating costs.
For 66 per cent of respondents, a ‘fun’ experience constituted something that made them smile, 56 per cent said visual interest was vital and almost half (48 per cent) were boosted by places with a sense of collective enjoyment.
The survey was commissioned by Saturn Visual Solutions – a digital signage consultancy that works with leisure companies to help them improve their customer experience and increase profitability. It was carried out by OnePoll with 2,000 UK-based, adult full-time and parttime workers.
Saturn has used its research to produce a white paper called ‘Beyond the Treadmill: Creating a Gym Culture That Keeps Members Happy and Committed’ which can be found at https://saturnvisual. com/gym-white-paper-beyond-thetreadmill/
‘Reach Up’ launched to help more women engage in group exercise
EMD UK has launched Reach Up, a new free online educational resource hub designed to empower instructors to break down barriers and help more women become active through group exercise.
According to recent data, more than 20 per cent of women in England (4.9 million) are already taking part in regular fitness classes; that’s higher than the number of women that are running, swimming or cycling.
This highlights the fact that group exercise is one of the most effective ways to get more women more active, more often and that there is huge potential to engage even more women if barriers to entry can be removed.
Shelley Meyern, COO of EMD UK, said: “We’re thrilled to introduce Reach Up to the fitness sector. Instructors play a crucial role in helping women lead active lives, with 4.8 million adults attending group exercise classes every week.
“Reach Up makes it much easier than ever before for instructors, whether working in leisure centres or community halls, to upskill and make an even greater impact.
“The accessible, bite-sized format means instructors can apply what they have learnt straight away.
“We’re proud to work with This Girl Can help more women find activities they love and to stick with them.”
Developed in collaboration with Sport England’s This Girl Can campaign, Reach Up addresses real-life barriers by equipping instructors with powerful, practical tools to create welcoming, inclusive environments
where every woman feels she belongs.
With input from fitness professionals and sector experts, Reach Up provides guidance to help instructors connect with women who can benefit most from group exercise, giving them the motivation, confidence and support they need to get started and keep going.
Highlights of Reach Up include:
n Addressing real barriers – Research shows that fear of judgment and concerns about fitness levels hold many women back from attending group exercise classes. Reach Up provides insights and strategies to help instructors create safe and inviting environments.
n Built for instructors, by instructors –Developed with input from group exercise professionals and industry experts, the platform delivers practical, bite-sized modules that instructors can implement immediately n Empowering instructors through knowledge – The hub covers key topics, including behaviour change principles, effective
Advertiser’s announcement
marketing strategies (including social media), and how to support participants with health conditions
n Expanding impact across communities –Reach Up content is designed to support instructors in all settings, from community halls to multi-site fitness operators and will be actively promoted and immediately available to more than 18,000 instructors via the EMD UK instructor membership
n Commitment to inclusion – Special focus is placed on engaging women who face the biggest challenges in getting active, including those with long-term health conditions, Muslim women, and those returning to exercise after a break.
Claire Edwards, head of campaign activation at Sport England, added: “We’re proud to launch Reach Up alongside EMD UK. This resource equips instructors with the tools they need to engage with and retain women who often feel that group exercise isn’t for them.
“The This Girl Can campaign has already helped nearly four million women become more active.
“This latest launch continues our mission to break down inequalities in women’s activity levels and drive the change needed so that all women, regardless of background, feel they truly belong in sport and physical activity.”
The Reach Up hub is free and open to all group exercise instructors, fitness professionals, and operators.
Active partnerships and community organisations are also encouraged to explore the platform to support local initiatives.
Matrix Fitness launches the Stretch Platform
MATRIX Fitness, the world’s fastest-growing commercial fitness brand, proudly introduces the Stretch Platform, a purpose-built solution that transforms the recovery experience by placing flexibility, mobility and wellness at the forefront of fitness facility offerings.
Developed by Matrix’s global product development team, the Stretch Platform delivers a uniquely effective and accessible approach to stretching and recovery.
With intuitive design features including accessible foot pegs, numbered positions for progressive stretching, and contoured hand grips for enhanced reach and stability, the platform invites users of all levels to explore movement comfortably, safely and confidently.
“Recovery is no longer an afterthought — it’s an expectation,” said Matthew Pengelly, managing
director, Matrix Fitness UK.
“The Stretch Platform meets that expectation by offering a superior stretching experience that supports strength gains, reduces injury risk and promotes overall wellness.
“It’s a powerful addition to any facility seeking to deliver a complete, end-to-end fitness journey.”
Designed with inclusivity in mind, the Stretch Platform accommodates a wide range of users with its open-frame design, varied support bar heights and inclined platform.
Fixed support pads and stable handholds help users explore a greater range of motion with confidence, while simple entry and exit allow for ease of use in high-traffic environments.
Validated through user testing, the Stretch Platform has demonstrated measurable benefits, including deeper stretches and greater joint
mobility compared to floor-based stretching. It ranked highest in categories such as ease of use, comfort, depth of stretch and relaxation, further proving its value to members and operators alike.
To complement the experience, a placard on the platform highlights targeted muscle groups, and an integrated device holder offers users access to stretching tutorials and entertainment.
With no moving parts and durable premium pads, the platform is also easy to maintain and move within a facility. The Matrix Stretch Platform is now available in the UK market, bringing a new dimension to fitness spaces that understand the importance of holistic wellbeing.
Discover how stretching can take centre stage in your facility today by visiting www.matrixfitness.com/uk/eng/ group-training/strength-flexibility/stretch-platform
Advertiser’s announcement
The benefits of multiple exposure marketing for health clubs
By Dean Godfrey
IN AN industry where motivation, consistency, and trust are key, marketing a health club effectively requires more than just a one-time advertisement.
Multiple exposure marketing, the strategy of showing your brand and message to potential members repeatedly across different platforms has proven to be one of the most effective ways to engage and convert fitnessminded consumers.
Building familiarity and trust
People don’t typically join a health club on impulse.
They often consider factors such as location, pricing, cleanliness, class offerings and atmosphere before committing.
By using multiple exposure marketing, a health club can stay top-of-mind during this decisionmaking process.
When a person sees the club’s name repeatedly, on social media, in local print ads, through email campaigns, and via targeted digital ads, they begin to recognise and trust the brand.
Familiarity leads to comfort, and in a business where people invest their time and health, comfort with the brand is essential.
Reinforcing motivation and engagement
Fitness goals often require external reinforcement.
Regular exposure to motivational messages, member success stories, fitness tips and class updates helps prospective and current members stay engaged.
For example, seeing a transformation story on Instagram, a healthy recipe in an email, and a reminder about a free yoga class on Facebook all in the same week creates a consistent presence that aligns the club with a healthy lifestyle.
These touchpoints don’t just sell, they inspire.
Driving membership conversions
Most people don’t sign up the first time they hear about a gym. Research shows that it often takes several interactions before someone makes a decision. Multiple exposure marketing increases the chances of converting leads into members by targeting them at different stages of their decision journey.
An initial Facebook ad might introduce the club, a follow-up YouTube video might showcase the facilities, and a Google retargeting ad might offer a limited-time free trial.
Each interaction builds on the last, leading the potential member closer to a commitment.
Promoting offers and events effectively
Health clubs frequently run timesensitive promotions such as new member discounts, seasonal boot camps, or referral rewards.
Multiple exposure marketing ensures these offers don’t go unnoticed.
Email newsletters, SMS reminders, in-app notification, and event pages can all be used in tandem to create buzz and drive
attendance. The more channels a message appears on, the more likely it is to generate action.
Creating a consistent brand experience
With multiple exposure marketing, health clubs can control and unify their brand image.
Whether a prospective member sees a billboard, visits the website, or watches a staff introduction video on TikTok, the messaging should reinforce the same brand personality, be it community-focused, high-energy, or holistic wellness-oriented.
This consistency builds trust and makes the club feel like a reliable, professional place to invest time and money.
In summary, multiple exposure marketing is not just a tactic, it’s a strategy that supports every stage of the health club member journey.
By being present across different channels with consistent, inspiring, and well-timed messages, health clubs can grow their visibility, strengthen member engagement and drive sustained growth.
n Dean Godfrey is the chief operating officer of Creative Fitness Marketing.
Team upskills to support customers using GLP-1 medications
OLDHAM Active is the first leisure provider in the UK to officially train and qualify its fitness team to deliver advice and guidance on GLP-1 medications.
Thirty members of the community leisure trust’s wellbeing and fitness team completed Future Fit’s new Navigating GLP-1 for Sport and Physical Activity Professionals training, covering the basics of GLP1 medications, the science behind them and practical applications for fitness professionals.
The one-day course was delivered in-person by celebrity TV doctor Dr Hussain Al-Zubaidi, a specialist in GLP-1 medications who collaborated with Future Fit in creating the training.
He said: “With the rising use of GLP-1 weight loss injections, it’s vital for fitness professionals to understand these interventions.
“The Future Fit training provides the skills and knowledge to support clients before, during and after treatment, ensuring long-term success and improved well-being. Fitness professionals can bridge the gap between medicine and movement, fostering a healthier and more active future.”
The training comes as health
professionals prepare to widen access to GLP-1 medications for weight management through the NHS, which would enable GPs to prescribe the medication for obesity as well as diabetes. Currently if you want GLP-1 injections for weight loss then this is done privately from pharmacies following a short consultation at a cost of approximately £150 a month.
According to Simple Online Pharmacy, in December 2024, an estimated 500,000 people in the UK were taking GLP-1 medications,
which are marketed under brands such as Ozempic, Wegovy and Saxenda. Of these, 95 per cent were buying the medications privately while the remaining five per cent likely accessed them through the NHS for diabetes management.
Lauren Connis, head of health and wellbeing at Oldham Active, added: “We are passionate about upskilling our team to help members understand the use and consequences of GLP-1 medications and how we can support them in their long-term wellbeing.
“Our team estimates that around 50 per cent of our new health referral members are currently taking the medication, often without a GP prescription and with limited information, demonstrating the urgent need to educate our fitness team.
“At present there is a significant lack of education about these medications, and the training enables us to position ourselves as experts to our community to counterbalance some of the misinformation in circulation, often found on social media and from influencers.
“Whilst GLP-1 medications can be very effective for weight loss and combating diabetes, they don’t address underlying lifestyle factors and don’t replace the need for eating better and moving more.
“In fact, without appropriate exercise two-thirds of muscle can be lost while taking the medication, so if users aren’t building muscle and changing their diet, they may face challenges and significant weight gain when they stop having the jabs.”
University Campus Oldham donated the use of their facilities to host the session.
Dean Godfrey
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Since 1990, in 6 different countries, CFM have provided end-to-end marketing campaigns for health clubs. In just 6 weeks, we action a variety of digital marketing, open days, direct mail, outdoor advertising, guerrilla marketing and corporate outreach programs. We provide onsite Fitness Consultants who do all the marketing and selling, so all you have to do is look after your new members.
Our multi-faceted strategic marketing approach ensures multiple exposures to members of the community. We motivate the hard-to-reach segments of the market and stimulate a significant net growth in leads and sales for your club.
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Centre sets benchmark for net zero leisure facilities
SOUTH Kesteven District Council is moving towards more sustainable facilities in the UK with the launch of a Net Zero Pod at Grantham Meres Leisure Centre.
Delivered in partnership with development specialists Alliance Leisure and renewable energy specialist Leisure Energy, the £4million project utilises air source heat pump technology to dramatically reduce operational costs, boost efficiency and cut carbon emissions.
Replacing the leisure centre’s gas boilers, the Net Zero Pod is a sector leading example of a pioneering application of Air Source Heat Pump Technology within a stand-alone external acoustic packaged plant room.
The air-to-water NZP has been uniquely designed for use within a leisure and swimming pool environment and is installed as a complete unit ready to be connected to the existing system. Alongside the pod there is an evaporator fan deck housing fan units. The pod will be built off-site to the required specifications at Leisure Energy’s Technology Centre in Kidderminster and transported to the leisure centre.
Unique benefits of the net zero pod include ease of installation and commissioning at the leisure centre, the use of a natural refrigerant, CO2, with a low global warming potential of one and the ability to deliver a Seasonal Co-efficient of Performance of above four or 400 per cent.
This means that in terms of efficiency for every one unit of energy the heat pumps use, it can
produce at least four units of heat.
As a comparison, gas boilers run at only 70 to 94 per cent efficiency levels, while also producing greater carbon emissions.
Sensors and energy valves are installed in the leisure centre and within the NZP; these communicate with the NZP controls platform which allows for accurate system monitoring and management.
The benefits include a rapid response to changes in site demand and weather conditions. Furthermore, the increased visibility of the health and performance of the system means that preventative maintenance can be performed if required.
The innovative solution is expected to reduce the centre’s carbon emissions by more than 550 tonnes a year, helping the council to meet its target of cutting emissions by 30 per cent by 2030.
South Kesteven District Council’s Cabinet Member for Environment and Waste, Councillor Rhys Baker,
said: “Heating and electricity costs for Grantham Meres Leisure Centre are substantial. And just like household bills, they have gone up significantly since 2021.
“This low-carbon heating system has been a major project for us. We wanted to design and install a modern, efficient, and cost-effective system to replace gas boilers that were well past their best.
“They needed regular repair and were getting more and more expensive to run.
“Installing this heating system will dramatically lower the centre’s energy bills, reduce its carbon footprint and help meet the council’s target of reducing emissions by 30% by 2030.
“It is another significant investment in the district’s leisure facilities in general, and in Grantham Meres leisure centre in particular. By acting early and looking to the future, we are helping secure Grantham Mere’s sustainability, and committing to high-quality,
affordable leisure facilities for residents.”
The project is part-funded through the government’s Salix Public Sector Decarbonisation Scheme Phase 3c, with investment from South Kesteven District Council.
Alliance delivery manager Seb Rowe added: “This project is a shining example of how publicprivate partnerships can drive innovation to address climate change and improve community infrastructure.
“South Kesteven District Council is demonstrating that leisure facilities can not only serve public health and wellbeing but also fight climate change.”
Work starts on site in the near future, with the project due to complete next spring.
Mike Worsnop, strategic director at Leisure Energy, said: “Leisure Energy is extremely proud to be working with South Kesteven District Council on the installation of energy saving technology at Grantham Meres Leisure Centre.
“Our Net Zero Pod will assist the facility to lower utility bills and it’s carbon footprint, while providing a centre for generations to use.”
The scheme follows the installation of 574 solar panels at Grantham Meres Leisure Centre after South Kesteven District Council secured a £399,000 grant from Sport England’s Swimming Pool Support Fund.
It was created to help local authorities address the rising costs of operating public swimming facilities. Leisure Energy acted as principal contractor and designer for the installation of the panels.
Council’s leisure facilities achieve national quality mark
DURHAM County Council is among the first tranche of local authorities in the UK to achieve a new national certification recognising the quality of its leisure facilities.
The council, which operates 15 leisure centres across the county, is now certified to The Active Standard, which has been developed by ukactive, the UK’s trade body for the physical activity sector, in conjunction with its partners.
The new scheme is designed to promote high standards in gyms, leisure centres, swimming pools and other sport and fitness facilities to ensure they are safe, compliant and help welcome more people to be active.
Alison Clark, Durham County Council’s head of culture, sport and tourism, said: “We are delighted that our fitness and leisure facilities have been awarded The Active Standard, a prestigious quality mark that demonstrates our dedication
to safety and exceptional customer service.”
Following rigorous assessment, Right Directions, an independent third-party assessment body, found that the council met national standards for its health and safety practices, professional standards, safeguarding procedures and data protection processes, helping to give customers confidence when using its leisure facilities.
Huw Edwards, CEO of ukactive, said: “Demand for our nation’s fitness and leisure facilities is growing rapidly as more and more people across the UK prioritise physical activity for their health and wellbeing.
“The Active Standard will help more people to feel confident that they can enjoy all the benefits of being active in a safe environment.”
The council will be reassessed for The Active Standard in three years’ time.
Advertiser’s announcement
Is it time to take your gym 24/7?
By Wayne Heath
WHETHER you’re years into running your gym or still finding your feet in the startup phase, you’ve probably toyed with the idea of opening your doors around the clock.
It’s a big decision and it certainly feels like a big commitment. But for many gym owners, making the move to 24/7 isn’t just a bold growth move; it’s a smart, strategic next step that unlocks more member opportunities, helps you stand out in a crowded market, and maximises the value of the space you already have.
And here’s the thing: the biggest barrier isn’t usually budget. It’s timing. So, how do you know when the time is right? And what does it really take to run a successful 24-hour gym?
Why going 24/7 might be the best move you make
Shifting to a 24-hour model is ultimately about better serving your members and future-proofing your business.
Done right, 24/7 access can create:
n More flexibility for members. Night shift workers, parents juggling
childcare, or early risers. They all benefit from being able to train on their own terms.
n A powerful competitive edge. In areas where other gyms still operate on traditional hours, 24-hour access immediately sets you apart.
n Higher member retention. When members don’t have to plan their lives around your timetable, they’re more likely to stick around.
n Increased revenue. Extending hours is one of the few ways to grow capacity and membership income without needing more floor space or staff.
It’s about when, not if Many gym owners see 24/7 as something to think about “later” when they’re bigger, busier, or pulling in higher profits.
But in reality, the right time often arrives sooner than you expect. Some signs you might already be ready:
n Your peak times are crowded, creating bottlenecks.
n You’re turning away potential members because of scheduling limitations.
n You already run a tight, wellorganised operation with systems you trust.
The biggest reason gyms hesitate isn’t cost or complexity, it’s the belief
that it’s too soon.
But with the right systems in place, opening 24/7 can actually make life easier: reducing admin, smoothing out demand, and freeing up your team to focus on what really matters.
What you need to plan for
The real shift when going 24-hour isn’t the hours, it’s how you operate when no one’s physically on site.
Here’s what needs to be rock solid before you make the leap:
n Security and access control. Members must be able to enter safely and independently, and non-members need to be kept out. A robust access system is non-negotiable.
n Member safety. While serious incidents are rare, clear emergency procedures and support systems help keep members safe and give them confidence.
n Cleaning and maintenance. More operating hours mean more wear and tear. You’ll need a plan to keep the space spotless and equipment in top condition.
n Monitoring and oversight. From realtime alerts and security cameras to smart usage logs, you need visibility on what’s happening at all hours.
These aren’t reasons to avoid going 24-hour, they’re the foundation for doing it successfully.
Start small, scale smart
Opening 24/7 doesn’t have to mean flipping a switch overnight. Many gyms start with extended evenings or early mornings to ease into the transition, test systems, and prove demand.
If your gym is running smoothly and members are asking for more flexibility, chances are you’re closer than you think.
Far from adding stress, 24/7 access can reduce peak-time pressures, cut down on admin headaches, and give your members the freedom they crave.
The future is member-led
Shifting to a 24-hour model isn’t just about longer hours, it’s about evolving from a traditional, staffheavy setup to a modern, memberled experience that prioritises convenience and autonomy.
It’s a move that positions your business for long-term resilience and growth but only if your systems and software can support it.
At ClubRight, we’ve helped hundreds of independent gyms make the jump to 24/7, with the tools and support needed to make it smooth and successful.
From membership management and automated billing to secure access control and real-time reporting we’ve got you covered.
If you’re considering going 24-hour (or just want to explore what it could look like for your gym), let’s talk.
n Wayne Heath is the founder and CEO of ClubRight, the best value gym management software.
Taking care of everything from membership management and payments to class bookings and online joining, plus a whole lot more.
Give us a call today on 0203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1,000 fitness businesses across the UK.
Creamfields to feature first-ever gym to pump up festival-goers
WORLD-renowned dance music
festival Creamfields is turning up the volume on wellness this year with the debut of its first-ever on-site gymnasium, powered exclusively by Liverpool-based fitness innovators Box Step Fitness.
Located in the festival’s Downtown – a new sports, wellness and entertainment Village – the Creamfields Gymnasium gives festival-goers the chance to get the blood pumping before the bass drops and kickstart their day with a proper workout.
The introduction of Downtown takes the festival experience to the next level with a holistic offering that’s designed to keep party people refreshed, energised and balanced. This collaboration with Box Step Fitness marks a first in Creamfields history, putting wellness
as an important part of the festival offering.
The fully equipped gym will feature eight state-of-the-art strength stations along with a breakout functional area from Box Step’s Optimus Series range. The space is
designed for high-performance and will enable users to get a full-body workout.
The Box Step Fitness machines will offer everything from DAPs, multi press, bicep and tricep curls, leg curl and extensions to lat pulldowns,
leg press, pec fly and multi flight machines for the ultimate pre-party power-up.
Joe Edwards, Box Step Fitness founder and CEO, said: “We’re very proud that at Creamfields Box Step is helping to bring fitness into the mix with its first-ever gym.
“Our extensive equipment range has been selected to provide a dedicated, fully-equipped space where fitness and wellbeing become part of the festival experience. We want people to enjoy how movement and music can come together to elevate energy, mood, and performance.”
As part of the Downtown experience at Creamfields, festivalgoers can enjoy a dynamic mix of activities and entertainment, including live performances, sports, rave karaoke, and DJ workshops.
Wayne Heath, ClubRight founder and CEO.
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Construction to start on £27.3million flagship centre in Bishop Auckland
THIS summer sees the start of work on a new £27.3 million leisure centre in Bishop Auckland for Durham County Council.
The flagship development is the first new build project in the council’s ambitious Leisure Transformation Programme.
The new centre replaces Woodhouse Leisure Complex, which at more than 50 years old, is the oldest facility in the council’s leisure portfolio.
This is the fifth scheme to be delivered by the Council’s leisure development partners Alliance Leisure, following the refurbishments of Consett Leisure Centre (2022), Abbey Leisure Centre and Peterlee Leisure Centre in 2023, and the Louisa Centre in 2024.
James Foley, commercial director at Alliance Leisure, said: “The Bishop Auckland project marks an exciting new chapter in our long-standing partnership with Durham County Council.
“Building on the success of previous regeneration projects, this flagship development brings together health, wellbeing, culture and learning in one modern, inclusive and sustainable space.
“I’m proud of the Alliance Leisure team and our partners for their continued innovation and commitment to creating facilities that truly reflect community needs and support Sport England’s priorities.”
Funded by the council, the project is supported with £2.5million from Sport England and closely
aligns with its priorities placing health, wellbeing and physical activity at the heart of improving living standards and connecting communities.
Bishop Auckland is among the most deprived wards in County Durham. Across the county, 33 per cent of residents live in the top 20 per cent most deprived areas in England.
Almost 39 per cent of adults are classified as inactive, while more than half of children and young people fail to meet CMO physical activity guidelines.
The new Bishop Auckland leisure centre has been designed to address these challenges by providing modern, inclusive facilities that encourage physical activity for all ages and abilities.
be a true community hub combining leisure, health, education and skills under one roof.
The new facility will include a 25m, six-lane main pool and a 20m fourlane teaching pool with moveable floors for maximum flexibility as well as a large gym and two group exercise studios.
It will also feature the council’s fourth Move Hub, a power-assisted exercise studio equipped by Innerva for people who need support to improve strength and mobility, including those recovering from health conditions.
An adventure play area will help promote physical literacy, confidence and social development in children, while the café will offer
a space for families, friends and the whole community to relax and socialise.
The integrated public library and community space will provide opportunities for learning, cultural events and programmes.
An outdoor active area and community garden complete the project.
Architecturally, the centre has been designed with pitched roofs and large windows to maximise natural light and blend with the local environment.
Targeting a BREEAM Very Good rating, the building will be fully electric, utilising air source heat pumps and renewable energy systems to minimise costs and futureproof the facility.
Councillor Joe Quinn, Cabinet member for resources, investment and assets, added: “The project is part of our leisure transformation programme to modernise leisure facilities across the county as well as our ongoing regeneration of the town.
“The new venue will bring leisure and library services together in a single, modern site with new features to make our services accessible to all ages and abilities and support community wellbeing.”
The project team includes Morgan Sindall (contractor), Axiom (project management), DPP (planning consultancy) and GT3 Architects (lead designers).
The project was procured through the UK Leisure Framework, managed by Denbighshire Leisure Ltd.
Wattbike strengthens UK commercial sales team
WATTBIKE has announced two pivotal additions to its UK commercial sales team.
Chris Maule re-joins Wattbike as northern sales manager, while Luke Veebel steps in as southern sales Manager, forming a new regional sales structure to further drive UK growth and support existing customers across the country.
“I’m absolutely delighted to be back at Wattbike,” said Chris.
“This brand has always been special to me, and I’m proud to once again play a part in its next stage of growth. With so much momentum behind the company, I can’t wait to reconnect with our partners and help drive success across the north.”
Also bringing extensive industry experience from his previous role at InBody, where he cultivated strong partnerships and a solid reputation for delivering commercial success in the fitness technology space, Luke’s
appointment as southern sales manager adds fresh insight and strong industry connections to the Wattbike team.
“I’ve long admired Wattbike’s dedication to performance and innovation,” he added.
“It’s an honour to join a team
with such a powerful legacy and exciting future.
“I’m looking forward to working alongside Chris and building strong relationships throughout the south.”
Together, Chris and Luke form a dynamic regional team tasked
with driving UK sales forward and expanding Wattbike’s presence. Their appointments also build on the momentum created by Sam Theyers, who joined the business last year as commercial sales director and brings more than 25 years of industry experience to the team.
“We’re absolutely thrilled to welcome both Chris and Luke to our UK commercial team,” said Sam. “Each brings a wealth of industry expertise and a track record of success.
“Their appointments significantly strengthen our UK sales capabilities. Chris offers deep product knowledge and a history of delivering results, while Luke brings fresh perspectives and an impressive commercial background.
“As Wattbike continues its exceptional year-on-year growth, the arrival of such high-calibre talent marks a pivotal and exciting moment for our business.”
And by incorporating a public library in the development means the centre will
Chris Maule
Luke Veebel
Hotel’s club jazzes up changing offer
THE Hilton Hotel in Reading has jazzed up the look and feel of its Livingwell Health Club with a £75,000 revamp of the changing rooms and poolside shower.
The design and building works, carried out by Black Book Leisure Consultancy whilst the health club was still open to guests and members, took three weeks to complete and included a full strip out of the showers, washing areas and vanity units in the male, female and DDA changing rooms.
New, more modern showers and cubicles were fitted, with light grey acrylic panels on the walls to brighten up the area and make it feel larger than before and new white acrylic panels on the ceiling to enhance the light further, and keep the space fully watertight.
New lights were also fitted in the shower areas to add to the brighter, fresher environment.
The wet vanity areas were fitted out with larger more user-friendly basins, as well as a large, 3.6m by 2.4m single mirror, whilst Safe Space Lockers fitted new vanity tops and fronts.
Poolside, a contemporary monsoon feature shower was fitted, complete with wallmounted controllers, whilst the rest of the pipework was hidden in the walls and ceiling, which were
also re-panelled in light grey and white to match the main shower area.
Brian Thompson, founding director of Black Book Leisure Consultancy, said: “On peeling back the old walls during our preparation works we found that none of the showers were individually isolated.
“So we carried out a lot of ‘behind the scenes’ work on
the pipes to ensure that if there is an issue with one shower, the club will no longer have to turn off the water for all 11 of its showers, making them far easier to maintain in the future.
“Our colour change from the club’s previous green walls makes the whole area look more appealing to use.
“We also re-located all the shower lighting, including
poolside, so that guests no longer have to shower in a shadow.”
In the changing area, Safe Space Lockers installed new tops to the dry vanity areas, whilst new locker front doors give the whole area a fresh, more up-to-date feel. New bench seating was also installed.
Brian added: “Whilst this was a relatively small project for Black Book and Safe Space Lockers, the impact on the look and feel of the Livingwell Health Club is significant.
“Black Book Leisure Consultancy is the only design and build consultancy on Hilton Hotel’s supplier list, and we hope the Reading works demonstrate what hotels can achieve to give maximum impact at an affordable cost.”
Safe Space Lockers is also on Hilton’s preferred supplier list.
Managing director Dominic Hyett said: “Our collaboration with Black Book and Hilton Reading has been incredibly rewarding; our high-quality, durable solutions align perfectly with Hilton’s commitment to guest experience and operational excellence, and we are keen to complete more projects together for Hilton hotels across the UK and Ireland.”
New studio Instagram-ready for influencers
WEDNESBURY Leisure Centre has become a leading destination for functional training in the Black Country region following a cuttingedge transformation that caters to both ultra-modern fitness needs and social media content creators.
In conjunction with Stronger Wellness, the BurnLab studio from Sandwell Leisure Trust –who operate eight centres on behalf of Sandwell Metropolitan Borough Council – is a dedicated, high-energy functional fitness space, perfect for anyone looking to enhance their training, from general fitness enthusiasts to those preparing for more dynamic events such as HYROX.
A first for the area, it features specialist camera-friendly equipment and lighting, as well as providing light stands and portable lights to allow Instagrammers to film their reels.
This is ideal for reviewing form
and technique improvement, plus tracking personal progress or sharing fitness journeys, and is particularly valuable for today’s digitally engaged audience.
SLT chief executive Mark Braithwaite saids: “We’re proud to continue investing in leading spaces that prioritise health, physical activity plus wellbeing, and elevate the experience for members old and new. This innovative studio at Wednesbury is much more than state-of-the-art equipment – it’s about creating energy, inclusivity and innovation for our wider
Advertiser’s announcement
More than 1,200 gyms have chosen
demographic and our whole community.”
Top fitness and wellness influencers Aaliyah Unia, TrainWithBec and Rudy O’Halloran have already checked out the BurnLab vibe and shared their experiences favourably via Instagram and TikTok.
The new studio also hosts a variety of exclusive women-only classes, creating a safe, welcoming, supportive and empowering environment for ladies in the community to exercise with confidence.
BurnLab marks a further £100,000 investment to bring high-quality and inclusive facilities to Sandwell and follows a series of strategic improvements across SLT facilities, including a £500,000 revamp at Portway Lifestyle Centre in Oldbury, plus the £155,000 installation of three indoor padel courts at Tipton Sports Academy.
Creative Fitness Marketing to drive
THE fitness industry has changed dramatically over the last few decades, shaped by trends, technology and shifting consumer habits.
Through it all, Creative Fitness Marketing has been working behind the scenes to support gyms and health clubs across the UK and Ireland, recently reaching a milestone of working with more than 1,200 facilities to help boost memberships and improve revenue.
For more than 35 years, CFM has partnered with a wide range of organisations, from independent gyms and leisure centres to hotel chains and franchises.
This includes well-known names such as Champneys, Choices Health Clubs, YMCA, énergie Fitness, Mercure Hotels, Leonardo Royal Hotels, and Crowne Plaza, alongside many local and community-focused clubs.
In the early days, telemarketing was a key channel for member
growth – here’s why
acquisition.
Over time the focus has shifted toward digital marketing, social media, and more personalised online engagement.
Meanwhile, the rise of boutique fitness and online training platforms has added new dimensions to the way people interact with health and wellness.
Despite all these changes, some
principles have remained just as important as ever.
CFM continues to emphasise a personal approach to fitness sales, getting to know each prospective member, tailoring club tours, and making sure they feel supported and understood.
This is especially important for individuals who might feel uncertain or nervous about joining a gym.
CFM places value on staff who are not only trained in sales but are also genuinely passionate about fitness. That combination of empathy, knowledge and motivation has helped clubs build stronger relationships with their members right from the first point of contact.
As the fitness world becomes increasingly competitive and fast-paced, especially in the digital space, many clubs are seeking ways to cut through the noise and connect meaningfully with their communities.
CFM’s experience across decades of industry evolution allows them to support clubs in doing just that, using both traditional principles and modern marketing tools.
While trends will continue to shift, the goal remains simple: help people get started on their fitness journey, and help gyms welcome them in.
If you’d like to learn more about CFM, check out their website at www.cfm.net or call Jonny on 0115 777 3333.
Work begins on £44.5m Kingston Leisure Centre
CONSTRUCTION work has officially begun on the new Kingston Leisure Centre, a £44.5million investment that will deliver a modern, communityfocused facility whilst also being a regeneration catalyst in the heart of Kingston town centre.
Led by the Royal Borough of Kingston upon Thames, the project marks a milestone in the borough’s long-term vision to enhance wellbeing, connectivity and inclusivity through highquality, sustainable public infrastructure.
Following final committee approval in March, work is now underway to deliver a modern, accessible and environmentally responsible leisure destination. The new facility is being delivered by Alliance Leisure through the UK Leisure
Framework, owned by Denbighshire Leisure Ltd.
Construction specialists Pellikaan have been appointed as the main contractor, working alongside architects Roberts Limbrick and project managers Hadron Consulting.
Councillor Alison Holt, portfolio holder for economic development and leisure, said: “I am delighted we’ve reached this moment.
“This is a significant point in the journey and I’d like to thank all involved for getting us here.
“We know it’s taken longer than we wanted after plans had to be revisited, but it’s great to get going today on what will be a huge addition to the borough.
“Residents told us what they wanted to see, and we are now in the exciting position of being able to deliver on that vision.
“The new centre meets the needs of our communities as well as helping us to deliver on our sustainability targets, improving a key site in the town centre and creating additional public and play spaces for all to enjoy.”
The new Kingston Leisure Centre will include a 25m, eightlane main pool with moveable floor, a 20m learner pool with interactive splash zone, health suite with sauna and steam room, 150-station gym, group cycling studio, three activity studios, fourcourt sports hall, squash courts, soft play, and a café.
The scheme also delivers a significant uplift to the surrounding public realm, with enhanced landscaping, new pedestrian routes and an improved play area and wildflower meadows.
Tom Fairey, development director at Alliance Leisure, added: “This is the largest project we’ve ever delivered through the UK Leisure Framework.
“With a clear brief from the council to deliver the highest quality facilities within a carefully managed budget, we’ve brought together a team with a proven track record of success.
“We’re delighted to be moving into construction and look forward to seeing the building begin to take shape.”
The new centre has been carefully designed to respect and complement neighbouring heritage assets, including the listed Museum and Library buildings.
The facility is expected to be ready to open to the public in Spring 2027.
Operator embeds sustainability into membership growth with partnership
NRG GYM has announced a new partnership with climate project funder Furthr, reinforcing its commitment to sustainability and positive impact beyond the gym floor.
NRG will plant a tree for every new member who joins its growing network of gyms, directly funding reforestation projects in Canada, Madagascar and Brazil.
This initiative is part of NRG GYM’s ambition to embed climate action into its diverse community of members, while enhancing member engagement through meaningful, measurable action.
“Community has always been at the heart of NRG GYM – not just within our gyms, but the communities we operate in, and the wider communities we all share responsibility for,” said Shafiq Ahmed, founder and CEO of NRG GYM.
“By linking every new membership to a positive environmental action, we’re giving our members the opportunity to be part of something bigger.
“We’re proud to be taking this step with Furthr. It’s part of our wider commitment to creating game-changing gyms that not only support health and wellbeing, but also contribute to a better future for people and the planet.”
Managed by Furthr, the projects aim to tackle the urgent issues of
deforestation and biodiversity loss, while also creating sustainable employment opportunities for local communities and helping to restore habitats for endangered wildlife. Each tree planted will contribute to long-term climate resilience, carbon reduction, and global ecological restoration.
Members will be able to keep track of their direct contribution to the projects with a tree planting counter on the NRG website, as well as quarterly updates on total planting figures provided by Furthr.
Paul Dunca, COO of Furthr, said:
“We are thrilled to be teaming up with NRG to bring climate action closer to home — and closer to the gym floor.
“By linking tree planting to gym memberships, this partnership is about more than carbon: it’s about biodiversity, restoring ecosystems, and supporting livelihoods in communities that need it most. It’s ambitious, it’s actionable, and we’re excited to grow the impact together.”
This latest collaboration marks another step in NRG’s vision to redefine its member experience, and builds on the recent partnership with HealthHero, which sees the brand become the first high value low price operator to provide members with access to a range of digital health services, as part of its new Premium membership option.
Sarah Ireland, chief executive of Kingston Council, Councillor Andreas Kirsch, leader of the Council, Councillor Alison Holt, portfolio holder for economic development and leisure, Gert-Jan Peeters, director, Pellikaan, Councillor Olly Wehring, neighbourhood chair for Kingston and North Kingston, and Steve Rose, business development manager at Alliance Leisure.
Shafiq Ahmed with Paul Dunca.
Record-breaking Elevate looks ahead to 10th anniversary
ELEVATE 2025 has officially concluded after two vibrant days at Excel London, marking its biggest and most impactful event yet.
As the UK’s leading trade event for physical activity, fitness, health, and leisure professionals, Elevate welcomed more than 6,500 delegates, hosted 200+ brands and delivered an unmatched programme of world-class education and networking.
With more than 8,000 sqm of exhibition space and representation from both established industry leaders and 48 debut brands, this year’s show offered a dynamic glimpse into the future of physical activity.
From innovative product launches to powerful discussions across 12 dedicated content streams, Elevate 2025 set a new benchmark for trade events in the sector.
The free-to-attend education programme featured more than 200 speakers across four Elevate-curated theatres; Debate, Generate, Accelerate and Collaborate, plus five partnerled stages including the newly revived FitPro LIVE, Active Kids, Active Aquatics, Technogym Education Theatre and Third Space Academy.
“The response to Elevate 2025 has been
incredible,” said Lucy Findlay-Beale, event director at Elevate.
“From the energy on the show floor to the standing-room-only education sessions, the response from the industry has been phenomenal.
“We’re incredibly proud to have created an event that not only showcases the best our sector has to offer, but also drives meaningful conversations and collaboration.
“The feedback from exhibitors and delegates alike has been overwhelmingly positive, reinforcing Elevate’s role as the central hub for innovation, learning and connection.
“As we look ahead to our 10th anniversary in 2026, we’re more committed than ever to growing with the industry and delivering even more value to our community.”
Highlights included the CEO debate on the Debate Theatre stage, interactive sessions on AI and GLP-1s, hands-on workshops at FitPro LIVE, and a high-level focus on workforce development, innovation and inclusivity.
Alongside the theatres, the exhibition floor was a true showcase of the sector’s breadth and ambition.
A diverse mix of exhibitors brought fresh
thinking and product innovation to life, from advanced technology and recovery tools to inclusive equipment and performance solutions.
Many stands were immersive, engaging and designed to draw in visitors with standout demos, activations and expert insight.
The Future Fit Education Partner Lounge was a consistent hub of energy throughout the two days, packed with meaningful conversations, industry connections and collaboration.
It embodied Elevate’s commitment to education and partnership, offering a dedicated space for learning and networking at the heart of the show.
Next year’s event will mark a decade of influence, organisers are already planning new features and expanded offerings to reflect the industry’s continued growth and evolving priorities.
Demand for next year’s landmark edition is already surging, with more than 60 per cent of floor space for Elevate 2026 already reserved.
The strong early uptake reflects both the success of Elevate 2025 and the industry’s appetite to be part of the event’s special 10th anniversary celebrations.
Visit www.elevatearena.com for more information
Online Pilates classes launched to help over 50s
A NEW Pilates studio offering gentler, personalised classes designed specifically for older adults seeking strength, flexibility, and pain-free movement – all from the comfort of home – has opened.
Led by experienced Pilates specialist Becky Rock, Pilates-Port offers accessible and supportive online classes tailored specifically for the over 50s.
Designed for those who may feel out of place in traditional gyms or fitness studios, the classes offer a gentler, more mindful approach to movement—perfect for those managing aches, recovering from injury, or simply looking to age well.
“Pilates-Port is about more than just exercise,” said Becky. “It’s about creating a space – virtual or in-person – where people feel supported, seen, and empowered to move at their own pace.
“Whether you’re new to Pilates or returning after a break, my classes meet you exactly where you are.”
Classes are small, friendly and easy to join
via Zoom – ideal for anyone who prefers to exercise at home or lacks access to local specialist fitness classes – and focus on improving posture, mobility, balance and
overall wellbeing.
Becky draws on more than 30 years in the fitness industry, alongside her own experience recovering from a dance-related injury in early adulthood.
This unique background fuels her passion for working with older adults, helping them move more freely and feel better every day.
“I work with clients from their late 40s to 80s who know their bodies need a gentler approach to exercise – something realistic, respectful and personal,” added Becky.
“My online classes are designed to meet those needs head-on.”
For those local to North Somerset, Becky also offers small group and one-to-one in-person sessions at her home studio, as well as community-based classes at Jubilee Hall and North Weston Village Hall.
The Pilates-Port website is now live and accepting bookings. Becky is currently offering a three-class pass for a limited time, as well as discounted bundles of five, 10, or 20 sessions.
Becky Rock
Wellness Suite helps Jack return to sport after devastating injury
POWER-assisted exercise at Everyone
Active’s Wellness Suite in Stratford has helped a lifelong athlete defy medical expectations and return to full-contact American football.
Jack Cameron-Bryshun sustained a severe break in his left shoulder (proximal humerus) in a downhill mountain biking accident in Canada in 2021.
The fracture failed to heal and the 55-yearold was left in severe pain unable to drive and perform everyday tasks.
“Surgeons told me I’d be lucky to get 10 per cent range of motion back and the only surgical option would be to cut off half of my left arm and replace it with a metal rod.
“I’d never be able to play contact sport again,” said Jack. “It was devastating. Sport is everything to me. I’d lost a huge part of my life.”
The retired police officer, who now delivers PE sessions in primary schools, had always played sport, including ice hockey, baseball, swimming, American football and weight lifting.
Unwilling to give it up, he chose the physiotherapy route, but only regained a little movement in his arm and shoulder before being told there was nothing more to be done.
After moving to the UK with his family, Jack joined Stratford Leisure Centre, which is run by Everyone Active in partnership with Stratfordon-Avon District Council.
He was introduced to the Wellness Suite; a
dedicated space featuring Innerva’s powerassisted exercise equipment.
“My personal trainer saw my scans and suggested I try the Wellness Suite. At first, I was in pain and barely had any mobility, but within weeks, I saw real improvement,” he said.
Using the equipment three to four times per week, the assisted movement allowed Jack to gradually build strength and mobility.
After four weeks he was able to swim for
the first time in four years, and after five months, Jack had regained 75 per cent of his shoulder’s range of motion, far beyond initial expectations.
“I thought I’d be limited for the rest of my life, but the power-assisted equipment has given me my life back.”
Jack now swims three times a week, lifts weights five days a week and plays full contact American Football for Swindon Storm.
He is also assistant coach for the Oxford Brookes University American Football Panthers.
“I play in defensive halfback, an extremely athletic position where I’m constantly in motion. I don’t know anyone else my age playing the sport like this who is in such good health. I’m doing so much more than I thought I would ever be able to achieve.”
Everyone Active’s contract manager Richard Bell added: “The fact that Jack has been able to rebuild his strength and mobility after such a difficult injury and return to sport is such an incredible achievement.
“It’s fantastic to see how our Active Wellbeing Suite has impacted his recovery. This equipment plays a huge part in supporting rehabilitation, tackling inactivity and healthy ageing for our local community.
“Jack’s motivational story is sure to inspire many and we hope we can continue to support him with his health and fitness goals in the future.”
Centre becomes hub for young people leaving care
DURHAM County Council has opened a Care Leavers Hub at The Louisa Centre, Stanley, showing how co-locating services in public leisure facilities can help deliver wider community impact.
Housed at The Louisa Centre, the Connect hub provides a vital space for young people transitioning out of care.
The leisure centre setting was specifically chosen to give care leavers easier access to other facilities and help them to build links and networks in the local
community.
Alison Clark, Durham County Council’s head of culture, sport and tourism, said: “This integrated approach not only strengthens the role of The Louisa Centre as a community facility, but it also gives care leavers a sense of belonging, helps them feel valued, and provides opportunities for them to connect with others.
“They feel better understood and better accepted within the local community.”
Designed for care leavers aged 18 to 25, Connect offers structured drop-in sessions, group workshops and one-on-one support throughout the week.
On-site advisors provide both emotional and physical wellbeing support and promote independent skills to ease the transition to adulthood.
Care leavers receive support in all areas from health, education and training to finances, employment and crisis support.
With a light, open and uplifting design, the hub also offers recreational activities including a pool table and table tennis as well as creative sessions like crafts and art workshops to encourage social interaction.
Free snacks, food parcels and clothing are also available.
Care leavers have also had the
opportunity to complete work experience placements at leisure centre giving them valuable skills for the future.
Collaboration between the council’s leisure and children and young people’s services are key to the hub’s success, with leisure centre staff briefed on the specific needs of care leavers and how best to support the young people.
The teams meet regularly to ensure the smooth operation of the hub.
The council is monitoring the impact of the hub through personal pathway plans, peer mentoring
reviews and other metrics.
Launched in September , the early results are positive, with increasing attendance levels and care leavers reporting improved emotional wellbeing and stronger community bonds with fellow Connect users and staff.
Alison added: “This is an example of how traditional leisure centres can evolve into holistic wellbeing hubs.
“The co-location of services optimises use of public assets but also helps break down barriers for those who might otherwise not use leisure facilities.”