Get smart at AUSPACK
7–10 Ma rch 2017 Sydney S howgrou nd Fr e e r e g is t r a t io n: www.aus pack.com .au ......
© stock.adobe.com/au/Komarov Andrey
AUSPACK is a free, ‘must attend’ event for everyone involved in the ready meals and high-volume catering markets.
AUSPACK 2017
USPACK 2017 will see
electronics, the cloud and the Internet
the individual product and report its history,
more than 350 exhibitors
of Things, which combined create a new
among other information.
demonstrate and explain
frontier for packaging manufacturers and
In another local development, packaging
their products and ser-
exciting opportunities for food and beverage
equipment supplier Result Group (Stand
vices to more than an
manufacturers.
38 at AUSPACK 2017) has partnered with
estimated 6000 visitors.
Intelligent packaging technologies incor-
IDlocate, a traceability and anticounterfeit
More than 1200 brands in the processing,
porated or embedded in a pack (like codes
solutions provider, to deliver a consumer-
packaging, materials, components and mate-
and tags) provide a means to access infor-
facing authentication platform which enables
rials handling sectors will be on display at
mation, check authenticity, monitor product
unique QR coding systems to be printed on
the Sydney Showground, at Sydney Olympic
conditions, receive and store data as well
packaging. By scanning the code with any
Park, from 7–10 March (incl).
as deliver messages to customers, shippers
smartphone or handheld device, consumers
and brand owners.
have direct access to a range of data in
Packaging is getting smarter all the time — make sure you are too
An important application for Australian
real time — including growing information,
manufacturers is proving product prov-
ingredient details, promotional offers, export
At AUSPACK you will be able to find out
enance and authentication, particularly for
origin and serving suggestions.
about all the latest equipment, trends, themes
those exporting into Asian markets where
Benefits to brand owners include the
and directions in both active and intelligent
counterfeiting is rife and where consumers
ability to check supply chain and distribution
packaging. Currently estimated at $5.3 bil-
seek assurance that a product is genuinely
without needing third-party feedback, and the
lion globally, and expected to reach $7.8
Australian.
capability to understand consumer-buying
billion/year by 2021, smart packaging is an
Product identification and inspection
behaviour firsthand, plus being able to build
important growing trend that is particularly
expert Matthews Australasia (Stand 56 at
product-relevant custom content and share
relevant to the ready meals market.
AUSPACK 2017) has worked with New Zea-
it with consumers instantly.
In the intelligent packaging space, Austral-
land company Trust Codes to provide high-
Augmented Reality is another exciting
ian companies exhibiting at AUSPACK are
end infant formula processor Camperdown
technology being used by brands to create
developing solutions for brand owners that
Dairies with a groundbreaking platform to
engaging and immersive experiences for
enable the development of experience-rich
allow Chinese consumers to quickly check the
consumers. Omniverse Foster Group (Stand
marketing campaigns; relay vital information
authenticity and provenance of its products
27 at AUSPACK 2017) will be demonstrating
on nutritional content and product prov-
using their smartphones.
advances made to its 3D immersive packaging
enance; and provide a platform for authen-
The system prints each tin of infant
technology which it introduced at AUSPACK
milk formula with a unique QR code with
2015. The company will showcase how it is
While active packaging is a relatively
human-readable information managed by
taking AR to the next level of digital plat-
mature market, intelligent packaging is in
Matthews’ iDSnet software. The printed QR
forming, enhancing the technology’s ability
a high growth phase, spurred by printed
code allows consumers to scan and identify
to bring brands to life.
tication, traceability and brand protection.
www.preparedfood.com.au
PREPARED FOOD - February 2017 | 25