Gastroporn:
we eat first with our eyes who said it first, because modern science has proven that it is true. Here, Miguel Campos, Export Sales Manager of food packaging manufacturer Advanta, explains how important it is for food manufacturers to engage consumers with the right packaging.
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University, UK; Yokohoma National University, Japan; and the Imagineering Institute, Malaysia, highlights how this has sparked new trends in how we respond to food. The paper argues that the rise of ‘food porn’ or ‘gastroporn’, alongside the success of celebrity chefs and cooking programs, “has led to an inevitable exposure to visually succulent cooking procedures and beautifully portrayed dishes, often making use of foods that are less than healthy.” Most people reading this will have been to dinner and either taken a snap of their meal before tucking in or waited
© Stock.Adobe.com/au/xavier gallego morel
arious studies have shown that humans rely heavily on their eyes when consuming food. An academic paper in the Elsevier journal Brain and Cognition, which is titled ‘Eating with our eyes: From visual hunger to digital satiation’, cites a range of evidence and explores what this means in the modern world, where we’re not foraging for the next meal in the wilderness. We are currently in an environment saturated with smart devices, social media and hundreds of TV channels. The paper, which is jointly authored by representatives from Oxford
www.foodprocessing.com.au
March/April 2018
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BULK HANDLING, PREPARED FOODSTORAGE & LOGISTICS
“We eat first with our eyes.” This is a saying with various origin stories. However, it doesn’t really matter