AC Cabinets & Design Initial Brand Guidelines

WESTWARD STUDIO

BRAND GUIDELINES

AC CABINETS & DESIGN, LLC BRAND STRATEGY & VISUAL IDENTITY

Welcome to the AC Cabinets Brand Guidelines. These guidelines serve as the compass for achieving brand cohesion and consistency across all creative efforts. They are designed to ensure that everyone within our company, from designers to marketers, adheres to a unified brand identity. By following these guidelines, we maintain the integrity and distinctiveness of the AC Cabinets brand in every piece of communication and visual representation. Use this document as your go-to resource for any creative project related to AC Cabinets, ensuring our brand is always presented with excellence and precision.

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

BRAND STRATEGY

01

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Meet AC Cabinets & Design THE BIG PICTURE

AC Cabinets is a premier custom cabinetry company based in Reno-Tahoe, specializing in crafting tailored cabinetry solutions for kitchens, bathrooms, closets, and more. We position ourselves as trusted partners to builders and architects, offering unparalleled expertise and a deep understanding of materials and design. Our commitment to authenticity, precision, and timeless luxury sets us apart, ensuring that every project reflects our dedication to exceptional craftsmanship and personalized service. Whether for high-end homes or large-scale developments, AC Cabinets delivers refined, functional, and uniquely beautiful spaces.

02

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Our Story THE STORY BEHIND AC CABINETS & DESIGN LLC Founded with a vision to redefine the standard of quality in daily life, AC Cabinets serves as the bridge between designers and architects, translating their visions into tangible realities. Our journey began with a commitment to craftsmanship and personalized design, aiming to create a uniquely high-touch experience that transcends the ordinary and elevates the extraordinary. At the core of our philosophy lies the essence of the expert-in-the-craft—a vision realized through our extensive knowledge, experience, and expertise in woodwork, form, design, and technical mastery. Like the seasoned artisan in his workshop, we approach each project with unparalleled attention to detail and a commitment to authenticity, serving as the conduit between architects, builders, and discerning clients to bring their visions to life.

Our craftsmanship extends beyond mere functionality, seamlessly integrating components into kitchens, bathrooms, laundry rooms, closets, pantries, offices, and built-ins. Nestled in the heart of Midtown Reno, at the foothills of the Sierras and just 30 minutes from Lake Tahoe, our design studio serves as a sanctuary for creativity and collaboration. Here, by appointment only, clients embark on a journey of discovery, exploring a curated selection of materials and engaging in project planning sessions that inspire and delight. At AC Cabinets, we don't just create cabinets—we craft stories. Stories of craftsmanship, of connection, and of spaces that reflect the unique spirit of those who inhabit them. Welcome to our world, where every detail matters, and every space tells a tale of artistry and authenticity.

03

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Our Mission THE STATEMENT THAT LEADS US

At AC Cabinets & Design, we’re dedicated to crafting cabinetry solutions that transcend the ordinary, embodying the perfect balance of timeless elegance and functional excellence. Our mission is to bridge the gap between architects, builders, and discerning homeowners, forging lasting partnerships and delivering on our promises with integrity, precision, and unwavering attention to detail. Grounded in authenticity and guided by a passion for craftsmanship, we offer a comprehensive range of services, including kitchen, bathroom, closet, and outdoor cabinetry, that others simply can’t emulate. From concept to creation, we are driven by the pursuit of excellence, ensuring that every cabinet we craft tells a story of artistry, authenticity, and enduring quality.

04

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Brand Values AUTHENTICITY Our craft is more than just creating cabinetry designs; it’s about weaving personal narratives into every piece. We approach our work with an unwavering commitment to authenticity, drawing from our deep well of knowledge and expertise. Every design we create speaks volumes about our dedication to crafting spaces that seamlessly blend functionality with genuine craftsmanship.

Through candid open dialogue, we ensure that each project reflects the authentic needs and desires of our clients. While our work exudes luxury, we remain grounded in the pragmatic wisdom of generations past, much like the steady hand of a beloved grandfather crafting masterpieces in his garage.

EXPERTISE From design and materials to form and functionality, we bridge the gap between architecture and cabinetry with finesse. Our commitment to evolution allows us to stay ahead of the curve, offering flexible, efficient, and timeless designs that stand the test of time. The result?

A natural refinement that transcends aesthetics, creating spaces that are as beautiful as they are functional.

ATTENTION TO DETAIL At AC Cabinets & Design, attention to detail is our guiding principle. Just like the grandfather in the garage building with his hands, we don't cut corners or compromise on quality. Our meticulous approach ensures that every aspect of our work is executed with precision and care.

Our team is fluent in the language of both designers and architects, allowing us to seamlessly integrate our cabinetry solutions into any space. We understand the importance of collaboration and communication, and we work closely with our clients to ensure that their vision is brought to life with the utmost care and craftsmanship. Whether it's a custom kitchen, bathroom, closet, or outdoor cabinetry, our commitment to excellence shines through in every project we undertake.

At AC Cabinets & Design, we believe that the difference is in the details, and we take pride in our ability to deliver exceptional results that exceed expectations.

TRUSTWORTHINESS Trust is the foundation of our relationships at AC Cabinets & Design. We approach our work with integrity, honesty, and transparency, ensuring that our clients can rely on us to deliver on our promises. By bridging the gap between builders, designers, and discerning homeowners, we forge lasting partnerships built on trust and mutual respect. Our clients know that they can count on us to bring their visions to life with precision, professionalism, and unwavering dedication.

05

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Unique Value Proposition WHAT MAKES US DIFFERENCE We redefine the essence of cabinetry, bridging the gap between craftsmanship and innovation. Our unwavering dedication to excellence is exemplified by our unique approach—working directly with builders and architects, we speak the language of the craft, infusing every project with unparalleled knowledge and expertise. Beyond kitchens, we reimagine every space in the home, from luxurious closets to serene bathrooms and versatile outdoor areas. Our commitment to custom solutions sets us apart, offering precision and artistry reminiscent of the grandad in the garage. At AC Cabinets, we don't just create cabinets; we craft experiences, tailored to elevate every aspect of the modern home.

06

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Brand Traits WE ARE...

Approachable to builders, speaking the same language as your granddad in the shop Reliable and trustworthy, committed to doing what we say we will.

Realistic and honest in our assessments and recommendations.

Relationship-focused, prioritizing a human-centered approach in our interactions.

Private and confidential, working directly with architects, builders, designers, and high-end clients Flexible in our offerings, catering not only to kitchens but also closets, outdoor cabinetry, and mor Good communicators, ensuring clarity and understanding throughout the project Personal, crafting each piece to fit the unique needs of every space.

WE ARE NOT...

One size fits all or mass producers, prioritizing customization over standardization.

Open to just anyone, maintaining exclusivity in our client relationships and offering a one-on-one approach when viewers come to the studio (instead of a Showroom Cheap and disposable, valuing quality and longevity over cost-cutting measure Impersonal or indifferent, treating each project with care and attention to detail Content with mediocrity, always striving for excellence in every aspect of our work.

07

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Target Audience ARCHITECS & BUILDERS, DESIGNERS Professionals in the construction and design industry Seek custom cabinetry solutions for projects ranging from single-client homes to large-scale developments Value reliability, quality, and collaboration in their partnerships Appreciate suppliers who understand their language and can translate their design vision into reality Prioritize functionality, durability, and aesthetic appeal in cabinetry choices.

ULTRA HIGH-END CLIENTS AND LUXURY BUILDERS Discerning individuals who invest heavily in bespoke design experiences Typically engage a team of architects, interior designers, and other specialists for their home projects Desire unique, handcrafted pieces that showcase artistry and individuality Reside in affluent areas such as Reno-Tahoe Middle to older in age, with higher disposable incomes and possibly multiple residences Value art and craftsmanship, seeking to incorporate distinctive elements into their living spaces Appreciate attention to detail and enjoy showcasing the unique features of their homes to guests Prioritize exclusivity, seeking out suppliers who can offer personalized, one-of-a-kind creations akin to the craftsmanship of a "granddad in the garage."

08

BRAND GUIDELINES

Keywords & Descriptors

09

AC CABINETS & DESIGN LLC

Precise

Exceptional

Authentic

Refined

Grounded

Dependable

Problem - Solvers

Polished

Artisanal

Timeless

Detail-Oriented

Genuine

Trustworthy

Craftsman

BRAND GUIDELINES

TAGLINES

Luxury Cabinetry. Unparalleled attention to detail.

Custom Cabinetry. Unparalleled attention to detail.

Down to Earth Luxury

Where Craftsmanship Meets Cabinetry

Luxury Craftsmanship, Exceptional Cabinetry.

Crafting Down to Earth Luxury

Crafting Timeless Luxury

Crafting Precision

AC CABINETS & DESIGN LLC

FREQUENTLY USED PHRASES

Celebrating the craft & precision of cabinetry.

Grounded in Tradition, Crafted with Precision.

Crafting Spaces, Crafting Stories.

Bespoke beauty and functionality for every corner of the home.

Your vision, our expertise.

Detail-Oriented Craftsmanship, Authentic Artistry.

Craftsman’s Touch, Trustworthy Results.

Creating timeless designs that stand the test of time.

Crafting cabinets with soul.

Exquisite craftsmanship, unrivaled luxury in every cabinet.

Crafting beauty one custom cabinet at a time.

10

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

VISUAL

IDENTITY

11

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

12

Primary Logo

HORIZONTAL LOGO

VERTICAL LOGO

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Primary Logo Spacing

To maintain the integrity and visibility of the AC Cabinets logo, it is essential to ensure adequate spacing around it. A clear space equivalent to the height of the logo should be maintained on all sides. This space acts as a buffer, preventing any text, images, or design elements from crowding the logo. Adhering to this rule will ensure that the logo remains prominent and easily recognizable, preserving its impact and clarity in all applications.

13

BRAND GUIDELINES

Logo Colors

AC CABINETS & DESIGN LLC

The AC Cabinets logo should always be used in its designated color variations to ensure brand consistency and visual impact. Avoid using the logo on backgrounds that clash with or obscure the logo's colors. By adhering to these color guidelines, we maintain a consistent and professional appearance across all brand materials.

14

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

15

BRAND GUIDELINES

Logo Usage

Guidelines Always adhere to the established guidelines for logo usage to maintain brand integrity. This includes using the correct color palette, avoiding any effects or drop shadows, ensuring proper spacing, and never stretching or tilting the logo.

Consistency in these practices ensures that the AC Cabinets brand remains strong and recognizable.

AC CABINETS & DESIGN LLC

16

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Secondary Logos/Brand Marks

While the primary AC Cabinets logo is our main brand identifier, there are situations where it may not fit optimally due to size constraints or design needs. Secondary logos and brand marks offer flexibility and variation, ensuring that our brand remains consistent and visually appealing across different applications. These alternatives are designed to maintain the integrity and recognition of our brand, providing versatile options for various contexts while complementing the primary logo.

17

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Secondary Logos (Continued in Color)

18

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

“Craftsmanship teaches us

to appreciate the beauty and

intricacies of the material world.”

MATTHEW CRAWFORD, SHOP CLASS AS SOULCRAFT

19

BRAND GUIDELINES

20

AC CABINETS & DESIGN LLC

Color Palette Spring Wood

Sandrift

Bistre

HEX: #F2F0E8

CMYK: 4%, 3%, 8%, 0%

RGB: 242, 240, 232

HEX: #ac9a80

CMYK: 32%, 37%, 53%, 2%

RGB: 172, 154, 128

HEX: #35271d

CMYK: 55%, 68%, 75%, 69%

RGB: 53, 39, 29

Westar

Dune

Gray Olive

HEX: #e5e1db

CMYK: 9%, 9%, 11%, 0%

RGB: 229, 225, 219

HEX: #282624

CMYK: 69%, 65%, 66%, 70%

RGB: 40, 38, 36

HEX: #a5a492

CMYK: 37%, 29%, 44%, 1%

RGB: 165, 164, 146

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Typography Suite

HEADLINE

Consistent typography is crucial for maintaining a cohesive brand identity. The fonts we use convey the personality and professionalism of AC Cabinets, ensuring that all communications are clear and visually harmonious. Adhering to our designated typefaces in all marketing materials, digital platforms, and print media reinforces brand recognition and creates a unified look. By following these typography guidelines, we ensure that our messaging is always polished, readable, and aligned with the AC Cabinets brand.

Laurentian Pro is the headline font, regular case, 0 line spacing, 30 - 80 pt

SUBHEADLINE

SOURCE SANS PRO IS THE SUBHEADLINE FONT, UPPERCASE

BODY

Adobe Garamond Pro is the body copy. Regular case, 0 line spacing, 12 - 20 pt. This is what a paragraph looks like as adobe garamond pro. Adobe Garamond Pro is a tried & true body typeface that is both legible and luxurious. You don’t have to compromise function when looking for style with Adobe Garamond Pro. Easy to read at a small or large size, functional and timeless, Garamond Pro is perfect for a body copy typeface, this is what a paragraph looks like using this typeface.

BUTTON & ACCENT

SOURCE SANS PRO

21

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

APPLICATIONS USING THE BRANDING

In this section of the guidelines, we'll explore how to apply the AC Cabinets brand to real-world examples, ensuring consistency and cohesion across all platforms.

From print publications and advertisements to our website and social media channels, we'll provide detailed instructions and best practices for showcasing our brand.

By following these application guidelines, we can ensure that our visual identity is maintained and our messaging is clear and impactful, no matter the medium.

22

BRAND GUIDELINES

Print

APPLICATION EXAMPLES

AC CABINETS & DESIGN LLC

23

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

24

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

25

BRAND GUIDELINES

Digital APPLICATION EXAMPLES

AC CABINETS & DESIGN LLC

26

BRAND GUIDELINES

Website

EXAMPLE ONLY - NOT FINAL DESIGN This example showcases a potential design for the AC Cabinets homepage. While it serves as a visual guide, it illustrates how our brand elements work together to create a cohesive and engaging user experience. By integrating our logo, color palette, typography, and imagery, this example demonstrates the seamless operation and visual harmony that our website should embody.

27

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Social Media INSTAGRAM FEED DESIGN

This page showcases the use of AC Cabinets Instagram templates to create a visually appealing and cohesive social media presence. The updated profile photo, highlight covers, and curated content demonstrate how our brand identity translates seamlessly across various social media platforms. By utilizing these templates, we can maintain consistency and engage our audience effectively, forming a unified and impactful Instagram grid that reflects the essence of AC Cabinets.

28

BRAND GUIDELINES

Instagram Templates INSTAGRAM DESIGN AC Cabinets will receive Instagram templates for both posts and stories in the form of Canva templates, accessible via a shareable link. These templates have been meticulously designed to maintain brand consistency and streamline the creation of engaging content. By utilizing these resources, AC Cabinets can easily create visually stunning posts and stories that align with our brand identity, ensuring a cohesive and impactful presence on Instagram.

AC CABINETS & DESIGN LLC

29

BRAND GUIDELINES

AC CABINETS & DESIGN LLC

Thank You ACCABINETSDESIGN.COM

@ACCABINETSDESIGN

30