WestWords - March 2025

WESTWORDS MARCH 2025

I AM WEST USA

LYNN SCHEPP THE SHIFT IN REAL ESTATE

WHY AGENTS NEED TO ADAPT OR GET LEFT BEHIND FROM BROKER DEAN BECKER

MARCH CALENDAR

I AM

LYNN SCHEPP WHAT PEOPLE ARE SAYING...

Lynn found us the perfect home in North Scottsdale. Just love the views, large 5 acre lot.

Helping to find everything and everyone needed to get the inspection done, repairs made within 3 days and house to close within time frame was spectacular. It did not stop at the sale, she helped with move in, forwarding information and all the details of how to run the house. Truly full service, above and beyond!

We have been extremely satisfied with Lynn’s service. She is professional, extremely energetic, always available and perseveres. A great communicator. We have such confidence in her that we have sent her numerous referrals. She is also well versed in referral business. Anyone lucky enough to use her services will be in great hands!!

Being new to Arizona, we had little knowledge.

Lynn was the absolute best real estate professional we have encountered. Never pushy, tremendously efficient, accurate and knowledgeable. Helped with buying and selling our first home to purchase our second home.

COLLABORATIVE • PATIENT • PROBLEM SOLVER • PERSEVERANT • COMMUNICATOR

8 YEARS

BROKER BLOG FROM DEAN BECKER THE SHIFT IN REAL ESTATE WHY AGENTS NEED TO ADAPT OR GET LEFT BEHIND

As a real estate broker, I’ve seen more market shifts than I can count. But what’s happening now is more than just a cyclical adjustment—it’s a fundamental transformation in how business is done. The days of simply relying on traditional lead generation and static business models are fading. Agents who fail to adapt to these changes risk being left behind, while those who embrace new strategies will thrive.

attractive. This is why 100% models, like what we offer at West USA Realty, continue to gain popularity. Agents want to keep more of what they earn while still receiving support, training, and resources. Brokerages that don’t adapt to this expectation will see agents migrating elsewhere.

TECH-DRIVEN CONSUMER EXPECTATIONS Today’s buyers and sellers expect immediate responses, seamless transactions, and digital THE IMPACT OF COMMISSION LAWSUITS AND convenience. Agents who are still relying on INDUSTRY CHANGES outdated marketing strategies or who resist One of the most significant disruptions in real learning new technology will struggle. From AIestate today stems from ongoing commission powered CRM systems to automated transaction lawsuits and policy changes. Buyers and sellers management and social media-driven lead are becoming more aware of how commissions generation, technology is the backbone of work, and transparency is now a non-negotiable the modern real estate business. As a broker, I part of the business. Agents who are not prepared emphasize the importance of ongoing education to clearly articulate their value and justify their and adoption of these tools to remain competitive. commission structures will find themselves THE BOTTOM LINE: ADAPT OR GET LEFT BEHIND struggling to compete. As brokerages, we must The real estate industry is at a crossroads. equip our agents with the knowledge and communication skills necessary to navigate these Change is inevitable, and those who resist it will find themselves losing business to more conversations confidently. agile, forward-thinking agents and brokerages.

THE RISE OF THE 100% COMMISSION MODEL Now more than ever, it’s crucial to be proactive, Traditional split-based brokerages may lose their embrace new business models, utilize technology, appeal as agents demand more control over and communicate your value effectively. The their income. With inflation and higher costs future belongs to those willing to evolve—so let’s of living, the idea of giving a large portion of lead the way. every commission to a brokerage is no longer

QUESTIONS, CONTACT:

Managing Broker, Dean Becker | 602.942.4200

M O N DAY

T U E S DAY

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W E D N E S DAY

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MARCH 2025

T H U R S DAY

F R I DAY

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9:00am - 10:00am / Webinar West USA Weekly Podcast

9:00am - 3:00pm / Zoom REACT

9:00am - 3:00pm / Zoom REACT

9:00am - 3:00pm / Zoom REACT

10:30am - 12:00pm / Zoom West USA Agent Orientation

10:00am - 11:30am @ Surprise Surprise Office Meeting

9:00am - 12:00pm / Zoom FREE LIVE CE CLASS: To Be or Not To Be Paid, That is the Question (3Hrs Contract Law)

10:00am - 11:30am @ Arrowhead Arrowhead Office Meeting

10:30am - 11:30am @ Chandler Mastering ARMLS Subscriptions & Portals

07 2:00pm - 4:00pm @ North PHX Monthly Meet Up

3:00pm - 4:00pm @ Arrowhead Master Minds at Work

9:00am - 10:00am / Webinar West USA Weekly Podcast

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11:00am - 12:00pm @ Arrowhead Transaction Desk & Dashboard Assistance 3:00pm - 4:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

9:00am - 10:00am / Webinar West USA Weekly Podcast

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10:00am - 11:00am @ Goodyear Goodyear Office Meeting

10:00am - 11:30am @ North PHX ChatGPT & Homebot Class 1:00pm - 4:00pm @ Chandler LIVE CE CLASS: FHA & VA Loans: What Agents Need to Know (3Hrs Legal Issues)

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10:00am - 12:00pm @ Scottsdale Monthly Property Manager Meet Up 1:00pm - 3:00pm @ Mesa Corned Beef & Cabbage at the Mesa Office

9:00am - 12:00pm @ Chandler LIVE CE CLASS: Open Houses and Fair Housing (3Hrs Fair Housing) 10:00am - 12:00pm @ Arrowhead Property MELD Class 3:00pm - 4:00pm @ Arrowhead Master Minds at Work

24 9:00am - 10:00am / Webinar West USA Weekly Podcast

10:00am - 1:00pm @ Scottsdale LIVE CE CLASS: Dynamics of the 1031 Exchange (3Hrs Legal Issues)

9:00am - 10:00am / Webinar West USA Weekly Podcast

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10:30am - 11:30am @ Ahwatukee Ahwatukee Office Meeting

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4:30pm - 6:30pm @ Loco Patron Scottsdale Happy Hour

4:30pm - 6:30m @ Big’s Arrowhead Happy Hour

19 9:00am - 4:00pm / Zoom ProStart Session 1 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Agency and Industry Related Issues (3Hrs Agency Law) 10:00am - 11:00am @ Chandler Chandler Office Meeting 1:00pm - 4:00pm @ Scottsdale LIVE CE CLASS: Understanding New Construction (3Hrs Disclosure)

25 9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

10:00am - 11:30am @ Scottsdale Scottsdale Office Meeting

18 9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 4:00pm / Zoom ProStart Session 1

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9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: High Fiduciary Representation (3Hrs Fair Housing)

20 10:00am - 11:00am @ Surprise Coffee with Justin 10:00am - 11:00am @ Goodyear Morning Brew, Coffee and Collaboration 11:00am - 12:00pm @ Chandler Chandler Check-In with Kara

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9:00am - 4:00pm / Zoom ProStart Session 2 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Duties to Clients and Customers (3Hrs Commissioner Standards)

9:00am - 4:00pm / Zoom ProStart Session 2 9:00am - 12:00pm / Zoom FREE LIVE CE CLASS: The Power of Credit and Maximizing Your Credit Score (3Hrs Legal Issues)

10:30am - 11:30am @ Mesa Mesa Office Meeting

10:30am - 11:30am @ North PHX North Phoenix Office Meeting

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11:30am - 12:30pm @ North PHX Coaches Corner

SPONSORS

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