WESTWORDS
DECEMBER 2025
I AM WEST USA
THE DECEMBER RESET: WHY YEAR-END MATTERS MORE THAN EVER IN REAL ESTATE FROM BROKER DEAN BECKER DECEMBER CALENDAR
WHAT PEOPLE ARE SAYING... SARA WASSERLOOS
Sara has been my REALTOR® for my last two houses I purchased and I cannot speak more highly of her. She has been absolutely positive and supportive no matter how I shifted my goals in finding my perfect home, or the very specific requests I had for the amenities. She is knowledgeable and driven, and ensured each deal closed with their unique attributes and multiple offers. She was also meticulous and patient when helping me navigate the close of each property. I wouldn’t work with any other REALTOR® and am beyond lucky to have found her.
I have bought/sold 5 houses with Sara as my REALTOR®! That says it all but I'll go on! She is available or gets back to you quickly, she is not pushy, she gives honest opinions and advice but tries what you want to try (price wise). She is on top of the paperwork side and willing to change directions and searches. I feel very comfortable with Sara as my REALTOR® and HIGHLY recommend her!
In the seven year period we lived in Maricopa we purchased and sold three homes. Sara was our REALTOR® for all of our transactions. Sara’s skill, professionalism and winning personality fit our home buying needs perfectly. We miss living in the area but we really miss our wonderful friend and REALTOR®.
BROKER BLOG FROM DEAN BECKER
THE DECEMBER RESET:
WHY YEAR-END MATTERS MORE THAN EVER IN REAL ESTATE
December has always held a unique place in the real estate cycle. While many assume the industry slows to a crawl, seasoned professionals at West USA Realty know the truth: this month is one of the most strategic windows of the entire year. It’s not just a calendar milestone – it’s an opportunity to reset, refocus, and position ourselves for a stronger, more intentional start to the upcoming year.
As the market evolves, agents are navigating shifting consumer expectations, new industry practices, and fluctuating economic indicators. After such a dynamic year, December becomes more than a seasonal pause. It becomes a chance to evaluate what worked, understand what needs improvement, and retool the systems that support long-term success. I always tell our agents that December shouldn’t be treated as downtime; it should be treated as development time. It’s the perfect month to organize your CRM, update your buyer and seller guides with fresh data, and review your listing presentation to ensure it reflects the current market. A little strategic housekeeping in December often leads to major momentum in January.
One of the biggest misconceptions in real estate is that buyers and sellers “go quiet” during the holidays. In reality, December reveals some of the most committed consumers of the entire year. Buyers who are searching this month tend to be motivated and focused, often eager to take advantage of a market with less competition. Sellers listing at the end of the year typically have compelling reasons and clear timelines, making transactions more streamlined and purposeful. Investors also see December as a key moment to evaluate their portfolios before entering a new
tax year. These factors create a market that may be quieter in volume, but rarely quieter in opportunity.
This is why planning now for the inevitable January surge is so essential. Every year, the first few weeks of January bring a spike in online home searches and inquiries from homeowners who spent the holidays thinking about making a change. Families start planning moves aligned with school calendars, and investors begin exploring where to deploy capital in the first quarter. The agents who experience the strongest starts to the new year are consistently those who used December to prepare –refreshing their marketing, updating their online presence, educating themselves through trainings and CE classes, and organizing their business expenses in anticipation of tax season. When the inquiries arrive, they’re ready to respond with clarity and confidence.
Beyond business strategy, December is also a time for strengthening relationships. Real estate has always been a relationship-driven profession, and this season provides a natural opportunity to engage authentically with your sphere. A simple message of gratitude, a handwritten card, or a quick check-in call can deepen trust in a way that no digital ad ever could. These small, genuine touches often create the strongest pipelines for the coming year.
At West USA Realty, we believe that December sets the tone for everything that follows. It’s a month for reflection, preparation, and connection. When used intentionally, it becomes the launchpad for a productive, purposeful, and opportunity-filled year ahead.
9:00am - 10:00am / Webinar
West USA Weekly Podcast
10:30am - 12:00pm / Zoom
West USA Agent Orientation
9:00am - 2:30pm / Zoom REACT
12:00pm - 1:00pm @ Chandler
Lunch & Learn: Mold Inspection & Odor Removal Essentials
9:00am - 10:00am / Webinar
West USA Weekly Podcast
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 2:00pm @ North PHX
Blood Drive
11:00am - 12:00pm @ Arrowhead
Transaction Desk & Dashboard Assistance
3:00pm - 4:00pm @ Arrowhead
Transaction Desk & Dashboard Assistance
9:00am - 10:00am / Webinar West USA Weekly Podcast
9:00am - 4:00pm / Zoom
ProStart Session 2
10:00am - 12:00pm @ Mesa Business Planning with Todd Menard
1:00pm - 4:00pm @ Chandler
LIVE CE CLASS: Section 8 Housing (3Hrs Legal Issues)
9:00am - 2:30pm / Zoom REACT
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: High Fiduciary Representation (3Hrs Fair Housing)
1:00pm - 2:00pm / Teams Zillow Showcase Training Event
10:00am - 12:00pm @ Chandler
iFound Agent Lunch & Learn
10:00am - 11:30am @ Arrowhead Arrowhead O ce Meeting
DECEMBER 2025
9:00am - 2:30pm / Zoom REACT
10:00am - 11:00am @ Arrowhead Arrowhead O ce Meeting
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Secrets to Unprecedented Growth & Referrals (3Hrs RE Legal)
10:00am - 12:00pm @ Scottsdale
Business Planning for REALTORSBuild Momentum that Compounds
9:00am - 10:00am / Webinar West USA Weekly Podcast
10:00am - 1:00pm @ North PHX
FREE LIVE CE CLASS: The Ultimate Guide to Avoid Probate in Your Estate Plan (3Hrs Legal Issues)
12:00pm - 4:00pm @ Scottsdale
FREE LIVE CE CLASS: Representing & Protecting National & International Passive Investors (3Hrs Legal with 2026 forecast)
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Caveat Emptor Let the Buyer Beware (3Hrs Disclosure Law)
10:00am - 11:00am @ Chandler Chandler O ce Meeting
10:00am - 12:00pm @ Scottsdale
Creating Opportunity for 2026: Attitude is Everything with Butch Leiber
2:00pm - 4:00pm @ North PHX Monthly Meet Up
1:00pm - 4:00pm @ Scottsdale LIVE CE CLASS: FIRPTA Fallout (3Hrs Legal Issues) 10:00am - 12:00pm @ North PHX Property Management Bootcamp
9:00am - 4:00pm / Zoom ProStart Session 2
10:30am - 11:30am @ Ahwatukee Ahwatukee O ce Meeting
10:00am - 1:00pm @ Scottsdale
LIVE CE CLASS: The Power of Credit and Maximizing Your Credit Score (3Hrs Legal Issues)
10:00am - 11:00am @ Goodyear Morning Brew, Co ee and Collaboration
9:00am - 10:00am / Webinar West USA Weekly Podcast Christmas Day (All O ces Closed)
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