WestWords - February 2025

WESTWORDS FEBRUARY 2025

WE ARE WEST USA

BRANDON & CERITA EDWARDS THE IMPORTANCE OF

TRAINING & SUPPORT

IN REAL ESTATE FROM BROKER DEAN BECKER

FEBRUARY CALENDAR

WE ARE

B RAND ON & C ER ITA E DWAR DS WHAT PEOPLE ARE SAYING...

Brandon & Cerita are a great team. Our family greatly appreciates the time, options, and attention we were provided. We lived in another state while going through the process & Brandon made it so easy with zoom tours & constant communication. Highly recommend this team, we'll definitely be repeat clients!

Brandon is extremely knowledgeable and dedicated to his craft. He helped my family find a house while he was on vacation and was there every step of the way after that. Even after the sale was finalized, he still took time to check in on us. I would definitely recommend him to anyone.

Cerita is awesome!! She took the time to send multiple houses and even suggested for me to apply with other places to get me the best rate.

Once I decided on a house I liked she went out her way to do walk through for me and even went to my closing date. Being out of state and trying to make a purchase is stressful but Cerita has made it easier for me. Without her I don’t think it would have been possible.

ACCOUNTABLE • CONFIDENT • CREATIVE • APPROACHABLE • DRIVEN

1 & 3 YEARS

BROKER BLOG FROM DEAN BECKER THE IMPORTANCE OF TRAINING & SUPPORT IN REAL ESTATE In an ever-evolving industry like real estate, staying ahead At West USA Realty our support system includes: of the curve is not just a luxury—it’s a necessity. Market Accessible Broker Assistance: Our experienced brokers conditions shift, technologies emerge, and regulatory are always available to provide guidance, answer changes reshape the way business is conducted. For real questions, and troubleshoot challenges. estate professionals, ongoing training and support are crucial Mentorship Programs: Pairing newer agents with to navigating these changes and maintaining a competitive seasoned professionals accelerates learning and edge. At West USA Realty, we understand that an agent’s builds confidence. success is rooted in their ability to adapt and grow, which is why we prioritize professional development as a cornerstone Collaborative Environment: Our culture encourages of our mission. teamwork and knowledge sharing, ensuring that no agent feels like they’re navigating challenges alone.

WHY ONGOING TRAINING MATTERS Comprehensive Resources: From marketing templates Real estate is more dynamic than ever before. Buyers and to legal documents, we provide the tools agents need to sellers are increasingly tech-savvy, and their expectations focus on what they do best—serving their clients. for service continue to rise. To meet these demands, agents need more than just foundational knowledge; they need SETTING THE STANDARD to be equipped with advanced tools, industry insights, and At West USA Realty, we take pride in being more than cutting-edge strategies. Ongoing training helps agents: just a place where agents hang their licenses. We’re a hub Stay Updated on Market Trends: From local housing data to global economic shifts, staying informed ensures agents can offer the best advice to their clients.

Master New Technologies: Tools like CRM systems, virtual tour software, and data analytics are transforming how agents operate. Continuous training ensures agents are leveraging these tools effectively.

Enhance Client Relationships: Advanced training in communication and negotiation enables agents to better serve their clients, fostering trust and loyalty.

Remain Compliant: With real estate laws and practices frequently changing, staying current on regulations helps agents avoid costly mistakes and protect their clients.

for growth and excellence. Our professional development offerings include:

Weekly Training Workshops: Covering everything from advanced marketing techniques to legal updates.

Technology Mastery Sessions: Ensuring agents are ahead of the curve with the latest tools and platforms.

One-on-One Coaching: Personalized support to help agents set and achieve their individual goals.

Continuous Feedback: Regular performance reviews to identify areas of improvement and celebrate successes.

In real estate, the only constant is change. Agents who commit to lifelong learning and have access to robust support systems will not only survive but thrive. At West THE ROLE OF SUPPORT IN AGENT SUCCESS USA Realty, we’re proud to lead the way in professional While training provides the knowledge, ongoing support development, empowering our agents to reach new heights offers the structure and encouragement agents need to of success. If you’re ready to take your real estate career to implement what they’ve learned. The most successful agents the next level, join a brokerage that invests in you every step are not those who operate in isolation but those who have a of the way. network of resources and mentors to rely on.

QUESTIONS, CONTACT:

Managing Broker, Dean Becker | 602.942.4200

M O N DAY

T U E S DAY

03 9:00am - 10:00am / Webinar West USA Weekly Podcast

9:00am - 3:00pm / Zoom REACT

10:30am - 12:00pm / Zoom West USA Agent Orientation

10:00am - 11:30am @ Surprise Surprise Office Meeting

W E D N E S DAY

04

05

FEBRUARY 2025 T H U R S DAY

F R I DAY

06

9:00am - 3:00pm / Zoom REACT

9:00am - 3:00pm / Zoom REACT

9:00am - 12:00pm / Zoom FREE LIVE CE CLASS: Understanding the Valley Housing Market (3Hrs Agency)

10:00am - 11:30am @ Arrowhead Arrowhead Office Meeting

07

2:00pm - 4:00pm @ North PHX Monthly Meet Up

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Disclosure and the Law (3Hrs Disclosure Law)

9:00am - 10:00am / Webinar West USA Weekly Podcast

10

11 10:00am - 11:00am @ Goodyear Goodyear Office Meeting 11:00am - 12:00pm @ North PHX Sean O’Neil - Never Forget Another Name or Anything Else for that Matter!

11:00am - 12:00pm @ Arrowhead Transaction Desk & Dashboard Training

President’s Day ALL OFFICES CLOSED

17

12

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Secrets to Unprecedented GRowth and Referrals (3Hrs RE Legal Issues) 10:00am - 11:30am @ Scottsdale Scottsdale Office Meeting

1:00pm - 4:00pm @ Chandler LIVE CE CLASS: Section 8 Housing (3Hrs Fair Housing)

12:00pm - 3:00pm @ Surprise LIVE CE CLASS: Solar & Real Esate What You Need to Know (3Hrs Disclosure)

3:00pm - 4:00pm @ Arrowhead Master Minds at Work

4:30pm - 6:30m @ Big’s Arrowhead Happy Hour

9:00am - 4:00pm / Zoom ProStart Session 1

18

19

13

10:30am - 11:30am @ Ahwatukee Ahwatukee Office Meeting

12:00pm - 4:00pm @ Chandler Elevate Your Brand in 2025 with a Fresh New Headshot!

20

9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Advanced Contract Writing (3Hrs Contract Law)

9:00am - 12:00pm @ Mesa LIVE CE CLASS: Home Warranty Training - Know How for REALTORS (3Hrs Agency Law)

10:00am - 11:00am / Zoom Networking: ART OF THE HUSTLE w/ Robin Brand 10:00am - 11:00am @ Chandler Chandler Office Meeting

14

21

11:30am - 12:30pm @ Arrowhead The 411 on Roofing: Lunch & Learn

10:00am - 11:00am @ Goodyear Morning Brew, Coffee and Collaboration

4:30pm - 6:30m @ TBD Surprise Happy Hour

24

25

26

9:00am - 10:00am / Webinar West USA Weekly Podcast

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 2:00pm @ North PHX Show Love... Give Blood!

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Duties to Clients and Customers (3Hrs Commissioner Standards)

11:30am - 12:30pm @ North PHX Coaches Corner

10:30am - 11:30am @ Mesa Mesa Office Meeting

27 9:00am - 4:00pm / Zoom ProStart Session 2 10:00am - 11:00am @ Surprise Coffee with Justin 10:00am - 10:00pm @ Chandler LIVE CE CLASS: Navigating Divorce Transactions for REALTORS (3Hrs Legal Issues) 10:30am - 11:30am @ North PHX North Phoenix Office Meeting

SPONSORS

28