WESTWORDS
BRANDON & CERITA EDWARDS
WHAT PEOPLE ARE SAYING...
Brandon & Cerita are a great team. Our family greatly appreciates the time, options, and attention we were provided. We lived in another state while going through the process & Brandon made it so easy with zoom tours & constant communication. Highly recommend this team, we'll definitely be repeat clients!
Brandon is extremely knowledgeable and dedicated to his craft. He helped my family find a house while he was on vacation and was there every step of the way after that. Even after the sale was finalized, he still took time to check in on us. I would definitely recommend him to anyone.
Cerita is awesome!! She took the time to send multiple houses and even suggested for me to apply with other places to get me the best rate. Once I decided on a house I liked she went out her way to do walk through for me and even went to my closing date. Being out of state and trying to make a purchase is stressful but Cerita has made it easier for me. Without her I don’t think it would have been possible.
BROKER BLOG FROM DEAN BECKER
THE IMPORTANCE OF TRAINING & SUPPORT IN REAL ESTATE
In an ever-evolving industry like real estate, staying ahead of the curve is not just a luxury—it’s a necessity. Market conditions shift, technologies emerge, and regulatory changes reshape the way business is conducted. For real estate professionals, ongoing training and support are crucial to navigating these changes and maintaining a competitive edge. At West USA Realty, we understand that an agent’s success is rooted in their ability to adapt and grow, which is why we prioritize professional development as a cornerstone of our mission.
WHY ONGOING TRAINING MATTERS
Real estate is more dynamic than ever before. Buyers and sellers are increasingly tech-savvy, and their expectations for service continue to rise. To meet these demands, agents need more than just foundational knowledge; they need to be equipped with advanced tools, industry insights, and cutting-edge strategies. Ongoing training helps agents:
Stay Updated on Market Trends: From local housing data to global economic shifts, staying informed ensures agents can offer the best advice to their clients.
Master New Technologies: Tools like CRM systems, virtual tour software, and data analytics are transforming how agents operate. Continuous training ensures agents are leveraging these tools effectively.
Enhance Client Relationships: Advanced training in communication and negotiation enables agents to better serve their clients, fostering trust and loyalty.
Remain Compliant: With real estate laws and practices frequently changing, staying current on regulations helps agents avoid costly mistakes and protect their clients.
THE ROLE OF SUPPORT IN AGENT SUCCESS
While training provides the knowledge, ongoing support offers the structure and encouragement agents need to implement what they’ve learned. The most successful agents are not those who operate in isolation but those who have a network of resources and mentors to rely on.
At West USA Realty our support system includes:
Accessible Broker Assistance: Our experienced brokers are always available to provide guidance, answer questions, and troubleshoot challenges.
Mentorship Programs: Pairing newer agents with seasoned professionals accelerates learning and builds confidence.
Collaborative Environment: Our culture encourages teamwork and knowledge sharing, ensuring that no agent feels like they’re navigating challenges alone.
Comprehensive Resources: From marketing templates to legal documents, we provide the tools agents need to focus on what they do best—serving their clients.
SETTING THE STANDARD
At West USA Realty, we take pride in being more than just a place where agents hang their licenses. We’re a hub for growth and excellence. Our professional development offerings include:
Weekly Training Workshops: Covering everything from advanced marketing techniques to legal updates.
Technology Mastery Sessions: Ensuring agents are ahead of the curve with the latest tools and platforms.
One-on-One Coaching: Personalized support to help agents set and achieve their individual goals.
Continuous Feedback: Regular performance reviews to identify areas of improvement and celebrate successes.
In real estate, the only constant is change. Agents who commit to lifelong learning and have access to robust support systems will not only survive but thrive. At West USA Realty, we’re proud to lead the way in professional development, empowering our agents to reach new heights of success. If you’re ready to take your real estate career to the next level, join a brokerage that invests in you every step of the way.
9:00am - 10:00am / Webinar West USA Weekly Podcast
10:30am - 12:00pm / Zoom West USA Agent Orientation
9:00am - 3:00pm / Zoom REACT
10:00am - 11:30am @ Surprise Surprise O ce Meeting
9:00am - 10:00am / Webinar West USA Weekly Podcast
10:00am - 11:00am @ Goodyear Goodyear O ce Meeting
11:00am - 12:00pm @ North PHX Sean O’Neil - Never Forget Another Name or Anything Else for that Matter!
11:00am - 12:00pm @ Arrowhead Transaction Desk & Dashboard Training
1:00pm - 4:00pm @ Chandler
LIVE CE CLASS: Section 8 Housing (3Hrs Fair Housing)
3:00pm - 4:00pm @ Arrowhead Master Minds at Work
President’s Day ALL OFFICES CLOSED
9:00am - 4:00pm / Zoom
ProStart Session 1
9:00am - 3:00pm / Zoom REACT
9:00am - 12:00pm / Zoom
FREE LIVE CE CLASS: Understanding the Valley Housing Market (3Hrs Agency)
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Disclosure and the Law (3Hrs Disclosure Law)
FEBRUARY 2025
9:00am - 3:00pm / Zoom REACT
10:00am - 11:30am @ Arrowhead Arrowhead O ce Meeting
9:00am - 10:00am / Webinar West USA Weekly Podcast
9:00am - 4:00pm / Zoom ProStart Session 2
11:30am - 12:30pm @ North PHX Coaches Corner
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 2:00pm @ North PHX Show Love... Give Blood!
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Secrets to Unprecedented GRowth and Referrals (3Hrs RE Legal Issues)
10:00am - 11:30am @ Scottsdale Scottsdale O ce Meeting
12:00pm - 3:00pm @ Surprise
LIVE CE CLASS: Solar & Real EsateWhat You Need to Know (3Hrs Disclosure)
4:30pm - 6:30m @ Big’s Arrowhead Happy Hour
9:00am - 4:00pm / Zoom
ProStart Session 1
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Advanced
Contract Writing (3Hrs Contract Law)
10:00am - 11:00am / Zoom
Networking: ART OF THE HUSTLE w/ Robin Brand
10:00am - 11:00am @ Chandler Chandler O ce Meeting
4:30pm - 6:30m @ TBD Surprise Happy Hour
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Duties to Clients and Customers (3Hrs Commissioner Standards)
10:30am - 11:30am @ Mesa Mesa O ce Meeting
SPONSORS
10:30am - 11:30am @ Ahwatukee Ahwatukee O ce Meeting
12:00pm - 4:00pm @ Chandler Elevate Your Brand in 2025 with a Fresh New Headshot!
2:00pm - 4:00pm @ North PHX Monthly Meet Up
9:00am - 4:00pm / Zoom
ProStart Session 1
9:00am - 12:00pm @ Mesa
LIVE CE CLASS: Home Warranty Training - Know How for REALTORS (3Hrs Agency Law)
10:00am - 11:00am @ Goodyear Morning Brew, Co ee and Collaboration
11:30am - 12:30pm @ Arrowhead The 411 on Roofing: Lunch & Learn
9:00am - 4:00pm / Zoom
ProStart Session 2
10:00am - 11:00am @ Surprise Co ee with Justin
10:00am - 10:00pm @ Chandler
LIVE CE CLASS: Navigating Divorce Transactions for REALTORS (3Hrs Legal Issues)
10:30am - 11:30am @ North PHX North Phoenix O ce Meeting
