A GUIDE TO CHOOSING A MAJOR
"I invite you to join us! Accept our challenge to cultivate the leadership, entrepreneurial, and analytical competencies essential to succeed in tomorrowâ€™s economy. Explore how our majors and programs can help you achieve your career aspirations. Still sorting out your career aspirations? No problem! Our programs are undecided friendly; designed to connect your passions and talents with the major thatâ€™s right for you. And you will still graduate on time! In addition, we offer hands-on learning opportunities and in-class activities so you gain firsthand experience with current and emerging business practices. I challenge you to seize all the opportunities available through the College of Business. If you do, you will graduate prepared to excel in your career."
Dr. Rob Kleine
Dean College of Business
Accounting Arts and Entertainment Management Business Analytics and Information Management Entrepreneurship Finance General Business International Business Management and Leadership Marketing Marketing Communication/ Advertising Pharmaceutical Business Sport Management Five-year Bachelor/Master of Business Administration* Five-year Bachelor/Master of Science in Accounting* Five-year Bachelor/Master of Science in Organizational Leadership* 3+3 Law* (combined business/law)
Enterprise Resource Planning with SAP Entrepreneurship Human Resource Management International Business Management Marketing * Combined Degree program
Dual majors and an Enterprise Resource Planning Certificate with SAP are also offered.
In a survey of the College of Business Class of 2015, 98% were employed/offered employment within six months of graduation. Others were enrolled in graduate school.
MINORS: EXPAND YOUR OPTIONS The University offers more than 40 minors to increase your educational opportunities. African American Studies
Latin American Studies
Enterprise Resource Planning with SAP
Social Work for Criminal Justice
Human Resource Management
Womenâ€™s and Gender Studies
GET MORE THAN A GREAT BUSINESS EDUCATION. In the classroom, you will get one of the best business educations in the world as affirmed by our globally recognized AACSB International accreditation. Out of the classroom, you’ll roll up your sleeves and dig deep into your major, analyzing, strategizing, and problem-solving as you gain the practical skills and professional polish that sets our graduates apart. Whether it’s applying SAP expertise interning at Unilever, studying management and entrepreneurship on a 10-day trip to Prague, or participating in a Q&A session with an international sports figure, you’ll experience more at Western New England University.
World Class—AACSB International Accreditation AACSB International is the global leader in business accreditation. Western New England is proud to have earned this distinction recognized as the benchmark of quality by top graduate schools and companies.
Data at Your Fingertips: Stand Out with SAP Understanding how to access data at your fingertips can make you invaluable to future employers. SAP is an enterprise resource planning software used by successful companies to share and manage data. Students in any business major can become certified in the use of SAP planning software. We are among fewer than 10% of U.S. colleges and universities to offer certification in SAP software. College graduates with knowledge of SAP may earn significantly higher starting salaries. Companies such as Brooks Brothers, Deloitte, Unilever, Newell Rubbermaid, and UTC recruit our students for their SAP expertise.
New Business Analytics Center The new Business Analytics Center in D’Amour Library will provide students with the latest SAP software and analytics tools. Courses in analytics will be taught at the center through its state-of-the-art technology. Students will also use the center to work on team projects and to make project presentations in the upper level courses.
Fewer than 5% of business schools worldwide are accredited by AACSB International.
Western New England University is among fewer than 10% of U.S. colleges and universities to offer certification in SAP software.
Show Them What You Know Through Internships One of the best proving grounds to test your expanding business knowledge is through an internship where suddenly all those notes and exam questions will get real. But thanks to your excellent business foundation and growing business savvy, you’ll be ready to impress. Want to learn to be a leader? Sit next to them at the conference table and absorb all you can as a member on a Board of Directors for a local nonprofit agency through the Nonprofit Board Experience, or in media sales through the Media Sales Field Experience. Recent internship and board sites include: • American Red Cross • Brooks Brothers • ESPN • Springfield Mayor’s Office of Consumer Information • PricewaterhouseCoopers • LEGO Systems • MassMutual Financial Group
• Newell Rubbermaid • Springfield Falcons • The Travelers Insurance Company • UTC Aerospace Systems • WWLP-TV22 • Unilever Corporation • MGM Resorts International
Gain relevant experience through more than 1,000 internship sites.
Learn the Tools of the Trade in the Frances and Norman Cohen Trading Room and Financial Center Through a generous million dollar donation, the University established a high-tech trading room that functions as a classroom and a laboratory. Here you can simulate trading, analytics, portfolio management, and more. Part of the gift includes a real $100,000 investment fund that is traded by students in the Financial Portfolio Management course. Expertise in these interactive technologies will give you an edge in the job market. Excel in the classroom and you may qualify to earn a Cohen merit scholarship for upperclassmen.
Learn from Global Business Leaders Business professionals, including our alumni, recognize the outstanding educational experience we provide and they want to be a part of it. These guest speakers share their insights on the changing landscape of business and offer advice on how to land that first job. • International Business Breakfast Series • Center for Innovation & Entrepreneurship Speaker Series • Center for International Sport Business “Brown Bag” and “For the Love of the Games” Distinguished Speaker Series
Faculty Committed to Your Success Inspiring and accessible, the professors at the College of Business hold the top degrees in their fields along with unique business expertise. Thanks to our small class sizes, they can take an active interest in your learning and development as a person and future business professional.
Affordable Excellence in Business Education Western New England University offers an excellent private education at an affordable cost thanks to robust financial aid assistance. Over 98% of students receive some form of financial aid. Assistance may include merit scholarships for your good grades, need-based scholarships, grants, employment, and loans. Western New England University is now test optional. Learn more about how your high school academic performance can earn you merit aid at wne.edu/merit.
$11,000 $20,000 to
Merit Scholarships range from $11,000 to $20,000 per year.
TAKE YOUR BUSINESS EDUCATION GLOBAL Business is global today and so is our business education, from our popular Sophomore Experience Abroad where you can spend a semester at Regent’s University in London, to shorter trips to countries like China, Ireland, and Peru. Sports fans can get a taste of major international sporting events including the Olympic Games and World Cup through trips sponsored by the Center for International Sport Business (CISB), while others can volunteer in Guatemala through the Integrated Liberal and Professional (ILP) Learning course Global Health and Technology. We also bring the world to campus, as leaders in international business are frequent guests lecturers.
26% of Business Graduates of the Class of 2015 studied abroad.
Sophomore Experience Abroad—London Calling! London is a multicultural center of global commerce, an ideal location to enhance your global perspective on business. Through the Sophomore Experience Abroad (SEA) program you can study and live abroad for a semester for the same costs as living on campus. You’ll spend the fall semester at Regent’s University in London, which enrolls students from across the globe. Western New England University faculty teach most of your courses, while others are taught by Regent’s faculty. Concentrated 3-week courses allow plenty of time for travel throughout the UK and Europe.
Junior, General Business Springfield, MA Sophomore Experience Abroad
“The best part about studying in London is the opportunity to see how business is conducted in a totally different environment. I visited the financial district in London and just being able to experience it firsthand rather than through a textbook in a classroom was amazing. It’s a big eye opener. One valuable lesson I learned was that having a career in the business field today requires you to be aware of the business being conducted in all other countries because no matter where you are located, it will most likely impact you.”
Explore the World of Sports Through the Center for International Sport Business Some of our students didn’t just watch the 2016 Olympic Games on their tablets. They were part of it and earned credit, too! The Center for International Sport Business not only brings world famous sports figures to lecture on campus, it also takes students abroad to the world’s biggest sporting events. You’ll learn behind the scenes about the business of organizing international competitions like the Olympic Games and FIFA World Cup through trips to London, Beijing, South Africa, and Brazil.
Short Seminar Trips. Big Business Opportunities. Even short seminar trips in the summer can have a big impact on your view of the business world. Ireland, Spain, Italy, Peru, Turkey, and China are just some of the locations where business students have stamped their passports to international business opportunities.
No Brainer. Get a Dual Major with Just Two More Courses. Make your first smart business move before you graduate with a dual major. With just two additional courses added to your coursework, save time and tuition with a dual major in Accounting/Finance, Arts and Entertainment Management/Marketing, International Business/Finance, International Business/Marketing, or Sport Management/Marketing.
Got Ambition? Excel in the Business Honors Program. The Honors distinction from an AACSB International-accredited College of Business on your academic record is an ideal way to show graduate schools and potential employers that you are a person who is ambitious, goal-oriented, and driven to excel.
Expand Your Worldview as a Global Scholar Make the world your classroom as a member of the College of Business Global Scholars Program. This elite program offers the advantages of internationallyfocused coursework combined with global business exposure through networking and international travel and study.
Accounting Monumental changes are on the horizon for all types of financial reporting, and accountants will be at the forefront of the implementation of these innovations. The Accounting program will provide you with the knowledge and skills to be an active participant in this business revolution. With an additional two courses, you can pursue a double major in Accounting and Finance. Western New England University is situated at the heart of the HartfordSpringfield region, home to some of the largest insurance and accounting firms in the world. Mastering two majors in these in-demand fields provides unparalleled flexibility when it comes to internship and career opportunities. Through the annual Meet the Firms Night, all College of Business students are invited to network with accounting and finance professionals, establishing connections that have led to internships and ultimately full-time jobs. Our graduates have gone on to work for major accounting firms and corporations from PricewaterhouseCoopers to Pratt & Whitney. Accounting students often choose the Five-year Bachelor/MS in Accounting program that will qualify them to sit for the Certified Public Accountant Exam in Connecticut and Massachusetts. This gives them a significant advantage in the job market and may command higher starting salaries.
Dual Major/MS in Accounting Longmeadow, MA
Brandon O’Brien not only took advantage of the Accounting and Finance dual program, he is also enrolled in the combined bachelor and MS in Accounting program, which helps save time and tuition. “I was fortunate to have an internship with PricewaterhouseCoopers in nearby Hartford. “They were so impressed with my performance and the fact that I was a dual Accounting and Finance major enrolled in the five-year bachelor’s and master’s in Accounting program that they offered me a full-time position upon graduation.”
Arts and Entertainment Management Arts and entertainment organizations—from the nation’s largest concert venues to the local children’s museum—need professionals with the business acumen to successfully run them. In the Arts and Entertainment Management major, you will be prepared to lead in this versatile and growing industry. While some universities house similar majors within theatre or communication departments, we focus on the business foundation you will need in this field. You will learn about accounting, management, marketing, and technology as they relate to the business of arts and entertainment and you will also take specific classes in the field such as Arts & Entertainment Venue Operations, Business Law for Arts & Entertainment, and Economics of Arts & Entertainment. You may even have the opportunity to travel to such world famous facilities as Radio City Music Hall, Lincoln Center for the Performing Arts, and Tanglewood Music Center. Graduates of this major will be prepared to assume a wide variety of positions in art galleries, theaters, film and television companies, historical museums, and more.
Business Analytics and Information Management The Business Analytics and Information Management program is one of only two undergraduate programs in the country preparing students for careers in the in-demand field of analytics. The growing use of information technology (IT) has led to the development of large and complex datasets for different organizational functions. Such Big Data is the driving force in helping companies make decisions based on analytics. In this and all business majors, you can become certified in SAP, the all-encompassing computer software used by major corporations worldwide, as well as SAS or SPSS, both leading software programs for analytics. Graduates will be prepared for careers in such areas as marketing analytics, sports analytics, finance analytics, and human resource analytics, to name a few. In fact, McKinsey Global Institute research shows that the need for skilled business intelligence workers in the U.S. will exceed the available workforce by 60%.
Entrepreneurship Big or small, ideas drive entrepreneurs to take the risks that can improve an already existing product or revolutionize an entire market. The Entrepreneurship major lets you focus your path of study toward being an entrepreneur, a risk-taker with a strong desire to run your own business, or an intrapreneur, a self-starter eager to help innovate from within an already established business. Entrepreneurship majors learn the skills of organizational leadership, team-building, risk tolerance, creativity, and self-reliance. In this cross-disciplinary major, students learn by doing. Professors from across all of the majors in the College of Business teach the core courses. During your senior year, you will work on a multidisciplinary team in the Product Development and Innovation course with engineering students to create a new product, through a simulated work environment. Our teams have competed at the annual American Society of Mechanical Engineers Innovation Showcase (IShow) and placed in the top 10 four times. To date students have been awarded more than $33,000 from the Grinspoon Spirit Awards for their entrepreneurial ideas.
Recent Graduate International Business Springfield, MA
International Business major Danielle Savoie was a standout player for the Golden Bears women’s soccer team, who managed to spend two semesters abroad learning about businesses and other cultures. Here at home, she gained experience working for a multinational company through three separate internships at nearby MassMutual Financial Group, working in account management, quality assurance, and as a certification research engineer. “The College of Business allowed me to spend two unique semesters abroad in my country of choice, France,“ explains Danielle. “Through direct exchange and independent programs, I was able to complete my degree with interests ranging from international management to fine French wines. My extensive exposure to life abroad along with my individualized course work, has allowed me to graduate with an AACSB International accredited, globally recognized degree, which gives me unparalleled flexibility to work anywhere that I might select around the world."
Finance Every business, small or large, public or private, needs sound financial management to succeed. Finance is the art and science of wealth management and in these challenging financial times, experts in this specialty are needed more than ever. The curriculum incorporates accounting and economic principles, and also teaches you both the classical and current theories of financial analysis. Elective courses are available that specialize in the areas of investments, macroeconomic analysis, and corporate financial management, and with an additional two courses, you can pursue a double major in Finance and Accounting. You may also pursue our Five-year Bachelor/MS in Accounting program. Finance students work independently or in groups in the Frances and Norman Cohen Trading Room and Financial Center. Students manage a $100,000 trading fund in the Portfolio Management course. Our faculty will encourage you to join the student Finance Association where you'll have the opportunity to participate in numerous networking events. In your junior or senior year, you can participate in an internship with insurance companies, banks, or other regional and national businesses.
General Business The General Business major will give you a well-rounded understanding of all aspects of business. The curriculum provides an overview from basic accounting practices to technological needs. Certification in SAP software can give you additional expertise and marketability in the workforce. General Business students take courses critical to this field such as Quality and Operations Management with SAP, Business Law for Human Resources Management, and Managing the Established Enterprise. You may choose to minor in one of the many College of Business minors or offerings of the College of Arts and Sciences, such as Economics or Communication. You can also enroll in our combined degree Five-year Bachelor/MBA or MS in Organizational Leadership programs or our 3+3 Law program to begin your career with an advanced degree.
International Business All business is now global. Thanks to exponential increases in technology, communication, and transportation, even the smallest mom and pop store is often utilizing international marketplaces somewhere in its supplier or distribution channels. The International Business major will develop your business knowledge and teach you skills that specifically address the challenges and opportunities of the international context. In addition to the core business curriculum, International Business majors focus on the multinational elements of business practice including communication, economics, finance, management, and marketing. With just two additional courses added to your coursework, International Business majors can double major in Finance or Marketing. Two majors in these in-demand fields provide unparalleled flexibility when it comes to internship and career opportunities. We offer a global vision of business education that begins on campus. From the Global Scholars program to lectures by international speakers, specialized courses and business-focused study abroad opportunities, we provide the international perspective prized by todayâ€™s employers.
Management and Leadership The Management and Leadership major will prepare you to become an effective and ethical leader. You will develop strong leadership, decisionmaking, and problem-solving skills. Team-based skills are emphasized through group projects, experiential learning activities, and participation in the student Management Association. You can gain practical experience through internships in insurance, manufacturing, financial services, retail, healthcare, communications, and other sectors. The Nonprofit Board Experience offers valuable insight serving as a voting member on a Board of Directors for a major local nonprofit agency. If you choose to continue your studies at the graduate level, the University now offers a Five-year Bachelor/Master of Science in Organizational Leadership program.
Recent Graduate, Marketing Nashua, NH Assistant Project Manager Belcan Engineering
President of the Entrepreneurship Club and an Orientation Group Leader who studied in London, Mike Camille has been one of the University’s most personable ambassadors. He was selected for a prestigious internship from the New England Direct Marketing Association (NEDMA) and a scholarship. Mike was the third student from Western New England University to earn this highly competitive honor in recent years. Mike is launching his career at Belcan Engineering Group as a coordinator and assistant project manager in their software division. “My experiences and the opportunities provided to me at Western New England University have allowed me to become a well-rounded professional,” said Mike. “The varying experiences have made me diversified, and that also makes me a vital asset in a business setting. I bring many hard and soft skills to the workplace that most established business professionals do not expect of a new college graduate.”
Marketing Marketing has been called a matching process by which a seller provides the right marketing mix to meet the needs of the consumer. To do so you must have specialized knowledge to analyze consumer data and create integrated marketing campaigns. That means improving your abilities to write convincingly, speak in front of groups, and meet deadlines. Our students assist real clients with market research and have been recognized in marketing and entrepreneurship competitions. In recent years, three Marketing Communication/Advertising and Marketing students were awarded prestigious New England Direct Marketing Association (NEDMA) Foundation scholarships, along with funded internships at a direct mail agency. Others students have interned at sites such as Western Mass News and UTC Aerospace Systems. Marketing students with an interest in the sport industry may also double major in Sport Management. Certification in SAP can provide important expertise in data analytics used in professional sports.
Marketing Communication/Advertising A skilled marketer must grab the customerâ€™s attention, communicate clearly and efficiently, and convince the audience that this product is something that they cannot live without. In the Marketing Communication/Advertising program, you will learn how to strategize and develop your own creative solutions, present ideas through verbal and written communication, work on teams, and meet challenging deadlinesâ€”just the kinds of tasks youâ€™ll be required to master at an advertising agency, public relations firm, or in a corporate marketing department. You will gain a broad business background and take marketing-specific courses such as Promotional Strategy, Campaign Planning and Management, and Social Media. One of the unique features of the Marketing Communication/Advertising program is that our students produce actual advertising and promotional presentations that are evaluated by external business professionals. They also have opportunities to gain marketable job experience through internships at ad agencies and major corporations in the region such as LEGO Systems and Newell Rubbermaid.
Pharmaceutical Business The perfect combination of science and business, the Pharmaceutical Business major provides a well-rounded, interdisciplinary education. As the healthcare needs of our aging population increase, so do their pharmaceutical needs. Major research and development corporations need competent business leaders to direct their organizations to make sure the wonder drugs of tomorrow are developed and available to the public. Integrating the fields of pharmacy, healthcare, and business, this major gives you a firm background in both business and science. Through courses such as Fundamentals of Pharmacy, Distribution Strategy, and Modern Chemistry, you will know what an active ingredient does, and also how to calculate a return on investment. This business and scientific foundation gives you an advantage in the job market. It will also prepare you for entry into the biotechnology and medical diagnostic device industries. You will be taught by faculty in the Colleges of Business, Arts and Sciences, and Pharmacy. Through internships, you will apply your expertise and network with potential employers.
Recent Graduate, Sport Management Associate Manager Under Armour
In his final season as a Golden Bear, David Cherry was named Commonwealth Coast Conference Pitcher of the Year. Now, David is turning his passion for sports into a career as an associate manager at Under Armour. Like most Sport Management students, David was strongly encouraged to participate in multiple internships to explore the wide variety of career paths in his future profession. “Internships with the New York Yankees, Louisville Bats, and Bowling Green Hot Rods has led me to many opportunities in the sports industry after graduation,” said David. “Building a network is one of the most important goals to reach as a Sport Management major and I was able to get a strong foundation of my network while still in college, leading me to great opportunities.”
Sport Management Sport is a business—a $500 billion a year industry. Unlike other sport management programs, our Sport Management major focuses on the business side of sport, so you will earn a Bachelor of Science in Business Administration. Our expert faculty has years of experience working in the sport industry— from work in facilities management to a professional sports agency. With their guidance and connections, this major has a significant focus on experiential opportunities and students often have several internships in the field. Recent interns have worked for the Miami Dolphins, ESPN, and the Naismith Memorial Basketball Hall of Fame. Western New England University alumni have been hired by the New York Yankees, Boston Red Sox, PGA Tour, Adidas, Rentschler Field, NBC Sports, Boston Celtics, and the New Jersey Devils, among many major sport organizations. One way to gain an advantage in landing a top internship or job is to utilize the resources of the Center for International Sport Business (CISB). The CISB offers students valuable opportunities to learn from some of the biggest names in sports as guest lecturers. The CISB also organizes trips to the Olympic Games and FIFA World Cup to study the business of hosting a global sporting event. With just two additional courses added to your coursework, Sport Management majors can double major in Marketing. Two majors in these in-demand fields provide unparalleled flexibility when it comes to internship and career opportunities. The Sport Management program is accredited by COSMA the Commission on Sport Management Accreditation (2014-2021). This distinction makes it one of only two sport management programs in the U.S. accredited by both COSMA and AACSB International, the leading accrediting body for business programs worldwide.
ACCELERATED COMBINED DEGREE PROGRAMS Five-year Bachelor/MBA Jumpstart your business career with our widely-respected MBA program. Save time and tuition as you earn both your bachelor’s and master’s degree in just five years. Beginning in your senior year, you'll take advanced business courses on-campus, online, or a blend of both. With an emphasis on ethical decision-making, leadership development, strategic analysis, and technology awareness, the addition of an MBA will set you apart in the job market.
Five-year Bachelor/MS in Accounting To be an accountant, you will need to take the CPA Exam. Our five-year Bachelor/MS in Accounting program puts you on the fast track to earning that credential. As a senior, you will begin taking the advanced accounting courses. Successful completion of your master’s degree qualifies you to sit for the CPA Exam in Connecticut or Massachusetts in just 10 months, saving time and tuition.
Five-year Bachelor/MS in Organizational Leadership What makes a good leader? How are successful organizations structured? The Five-year Bachelor/MS in Organizational Leadership program is designed to help students who aspire to hold leadership positions find answers to those questions. In this time and tuition saving program, you will study leadership and organizational behavior theory, analyze best practices, learn how to solve conflicts, and uphold high ethical standards.
3+3 Law Program A law degree is an excellent complement for a wide variety of majors from Sport Management to Accounting, Arts and Entertainment Management to International Business. Qualifying students can enroll in the 3+3 Law program and study at our law school right on campus. Beginning in your senior year, you will take law courses, including our dynamic Introduction to the Legal Profession course in which you and your teammates will act as a mock law firm under the guidance of real lawyers. You’ll save time and tuition, graduating with two impressive degrees in six years rather than seven.
Step up. Practice Management and Leadership with ROTC. Students who agree to post-graduate service commitments are eligible for scholarships covering tuition, room and board, and books, as well as a monthly stipend that increases every year they are enrolled. Every student can take ROTC leadership courses, even without a service commitment.
AlumniLinks to Career Success A great resource for business students is the AlumniLinks to Career Success mentoring program. Students are paired with business alumni who offer career advice and job shadowing. Frequent professional alumni panels and alumni guest speakers also bring business realities to life through lectures.
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