Fall 2022 West End Living

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WEST END LIVING

IN THIS ISSUE 1 Phoebe Ministries 2 West End 1st Saturday 3 Focus on the Arts 5 Show Us Your Dog 6 Ron’s Ramblings 7 Neighborhood Art 8 World of Food Festival 9 Festival Sponsors 10 Paul Kita Cooks 11 Banking News 12 Brick Construction 19 Healthy News 14 West End Zoning 15 From SchlossbergRepresentative 15 Where Is It? 15 West End Clean Up FALL 2022 www.westendallentown.com Volume 8, Number 3 FALL 2022 WEST END LIVING 1 MINISTRIESPHOEBEOFCOURTESYPHOTOS West End-Based Phoebe Ministries Thrives as Health and Housing Provider (continued on page 2) Phoebe Allentown Terrace independent living residents See Pages 8 & 9

”For example, someone may enter our independent living facility at age 75; at age 80, they might need daily help with medication management or daily tasks, such as bathing. That’s when they could move into one of our personal care apartments, where that kind of assistance is available. As their needs change, they could transition to our skilled nursing facility.

“We also offer specialized memory care to anyone who needs it. And because everything is managed by Phoebe, we can make those transitions as seamless as possible, while providing consistency in care,” she said. Schudel added that no one is required to pass through every stage. “Someone could move into independent living and stay there the rest of their lives. But if they someday needed more specialized care, they would be responsible for this cost – much like anyone ‘aging in place’ in their own homes.” And these services aren’t limited to just the senior community, Schudel said. “Younger local residents can avail themselves of our rehabilitation services, depending upon their insurance coverage. People of other ages can use skilled nursing care, rehabilitation and other services that we provide. A person’s county of residence will determine eligibility for skilled care.” There’s even some flexibility in housing. While Phoebe adheres to the Housing for Older Persons Act 55+ statute – which requires that 80% of apartments or cottages must have at least one person ages 55 or older, other arrangements can prevail in the remaining 20%.

Phoebe Ministries, headquartered at 1925 W. Turner St., in Allentown, has been a West End fixture since its founding in 1903. But as the years passed, it expanded its vision and purpose to become a multi-campus complex that serves 12 Pennsylvania counties.Thenon-profit organization maintains four continuing care retirement communities (CCRC) in Allentown, Wernersville, Richlandtown and Wyncote. Each one is dedicated to providing a full spectrum of care – including independent living, personal care, short-term rehabilitation, skilled nursing or long-term care, and memory care to senior residents.

And exactly what is a continuing care retirement community? “It means we offer seniors a combination of housing choices, accommodations and health care services tailored to the particular stage of their lives,” said Donna Schudel, community relations and grants specialist in Phoebe’s marketing and community relations department.

Here’s a quick overview of Phoebe’s scope of services. The health care center on Turner St. (the familiar building the tower) is home to Phoebe’s skilled nursing care and shortterm rehab facilities. “Our goal is always to help a resident attain their highest quality of life, and we do this through a combination of compassionate care and state-ofthe-art technology and equipment. Residents receive the full range of medical and nursing services, as well as continual assessment of their healthcare needs,” Schudel said. That is supplemented by appropriate therapies and a variety of Phoebe’sactivities.firstpersonal care community, Miller Personal Care, has operated since 1991. The services provided are generally similar to those at an assisted living center, but with a key difference – each of Phoebe’s CCRCs can provide all necessary

Phoebe Ministries

Cornerstone

(continued from 1) levels of medical care on-site, even in private apartments, eliminating the need for people to move to another facility for treatment.

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The Terrace at Phoebe Allentown, established in 1984, was the first independent living community to open at Phoebe. Today, all of Phoebe’s independent living communities provide: Full-time wellness staff on-site Physical, occupational, and speech therapy services (as covered by residents’ insurance)

Extensive social, cultural and recreational programs Wellness programming and spiritual support Housekeeping and linen serviceMaintenance of buildings and grounds Library Transportation to medical appointments and scheduled eventsFitness/game/recreation rooms

Support groups for residents and their families

Numerous other amenities, such as salon/spa and dining options are available with additional charges.Schudel notes that Phoebe’s independent living communities reflect their surroundings. The Allentown community, for example, is in our own vibrant neighborhood, with plenty of cultural and recreational activities within walking distance; the facility in Berks County is in a more rural setting, and so features nature walking trails and large gardenPhoebeplots.Ministries also operates eight affordable housing communities at its four locations, limited to residents with low-tomoderate incomes. Schudel explained that, “Residents pay monthly rent, but federal and state guidelines determine income eligibility, so rent subsidies may be available. Financing for the apartments comes from a loan from the Department of Housing and Urban Development.” But she also cautions that there’s a 9-to-12month waiting list already in place for these Excitingapartments.developments are on the horizon, too. “In March 2018, we acquired Rodale Publishing’s former 38-acre campus in Emmaus. We broke ground in May to build ‘Chestnut Ridge at Rodale,’ our newest independent living community. We see it as combining luxury and optimal wellness with our long-standing legacy of serving seniors,” Schudel said. The new facility is scheduled to open in the summer of 2023, and will include 126 apartments in various configurations, ranging in size from 1,188 sq. ft. to 1,470 sq. ft. It’s planned to feature an indoor pool; wellness/fitness center; bike and kayak storage; a pub restaurant and marketplace, and other amenities. But regardless of its level of growth, Phoebe’s heart will remain in our neighborhood. “The campus enjoys its proximity to the West End Theatre District,” Schudel said, “It definitely offers our residents a lot of opportunities for culture, interaction, and social engagement. We have residents who go on group trips to Civic Theatre, Muhlenberg College Summer Theatre, and go to the different restaurants throughout the neighborhood.”

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Thank You to our West End Alliance Partners

WEA Cornerstone Partners commit to a year-long investment in our neighborhood and WEA activities. We are grateful for their support. For more information on becoming a Cornerstone Partner, contact Michael Drabenstott at (610) 417-0503. contact Ann at annbiernatrucker@gmail.com610-703-8004 by the West End Alliance, Inc. to promote the West End Theatre District.

PUBLICATION STAFF Editor — Robert Stevens Writer — Frederick Jerant Copy Editing —Sara Muir Designer — Publication Design, Inc. Photographers — Jane Geist — Hub Willson Editorial Consultant Michael Drabenstott ManagingADVERTISINGDirector Ann Biernat-Rucker For advertising information,

••• West End Living is published quarterly

EDITORIAL••• Editorial suggestions or comments? Contact us at westendlivingmagazine@gmail.com••• Publisher assumes no responsibility for return of unsolicited manuscripts, photos or artwork. Nothing may be reprinted in whole or in part without written permission from publisher. Printed in U.S.A. WEST END LIVING West End Alliance, Inc. PO Box 173, Allentown, PA 18105 www.westendallentown.com Visit the West End Theatre District On the 1st Saturday of the Month and See What’s Going On! Hooray, it’s the First Saturday in September! There are discounts, music, drinks, food and more. Check it out! Visit www.westendallentown.com for all the details! S 3 SLEEK STYLES SALON MINISTRIESPHOEBEOFCOURTESYPHOTO Miller personal care first floor community room

FALL 2022 WEST END LIVING 3

At TheatreDinnerPinesthe

“I Left My Heart –A Salute to the Music of Tony Bennett” Sept. 9 – Oct. 23 “I Left My Heart” sports a thrilling score of 40 standards all recorded by Bennett, including “Because Of You,” “Stranger In Paradise,” “Top Hat, White Tie And Tails,” “The Best Is Yet To Come,” “On Green Dolphin Street,” “When Will The Bells Ring For Me,” “Cold, Cold Heart,” “Boulevard Of Broken Dreams,” “I Wanna Be Around,” “The Good Life,” “Rags To Riches,” and his best-known hit, “I Left My Heart In San Francisco.” You’ll go wild over the four decades of music that Bennett recorded, from his early top-40 hits, jazz recordings with Count Basie, Stan Getz, and Bill Evans, to his torch songs, film scores, and all the way to his MTV Unplugged performance which introduced him to a whole new generation of listeners. Show Schedule: Thursdays: 12:30 p.m. dinner, 1:30 p.m. show Fridays: 6:30 p.m. dinner, 7:30 p.m. Saturdays:show6:30 p.m. dinner, 7:30 p.m. show Sundays: 12:30 p.m. dinner, 1:30 p.m. show “At the Stroke of Midnight” Nov. 10 – Dec. 23 A Heart-Warming Christmas Tale! Back by popular demand, don’t miss the Christmas show that the Times News described as “the best original musical and Christmas show in years.” When William, DesignsMariaby Anastasia

In perhaps the world’s first reboot, first-century Roman playwright Seneca the Younger takes on the tale of the unlucky King Oedipus, better known from Sophocles’ “Oedipus Rex.”

At DepartmentTheatreCollegeMuhlenberg&Dance

“We have worked hard to put together a season that reflects values of our department,” says Rebecca Lustig, director of the cocurricular/production program. “Work that puts into practice what we explore in our classrooms, studios, and shops; work that foregrounds issues of social justice; work that fosters collaboration between students and faculty and creates community; and work that provides opportunities to tell stories from a diversity of perspectives and experiences.” Tickets are currently on sale. Show times, ticket information and other details are available at muhlenberg.edu/seeashow.

Directed by James Peck Musical director: Vincent Trovato Oct. 28 – Nov. 6

By Jackie Sibblies Drury

Summer may be winding down, but the arts scene in the West End Theatre District is as lively as ever! Stage productions, movies, dance and lots more – there’s always something going on.

“Oedipus” By AdaptedSenecaby Ted Hughes A Staged Reading, directed by Matt Moore Nov. 11-13

“Reset: New Dances” Dec. 1-3 Our fall student dance concert, featuring exciting new choreographic works by Muhlenberg dancers.

“The Threepenny Opera” By Bertolt Brecht in collaboration with Elisabeth Hauptmann Music by Kurt Weill

COLLEGEMUHLENBERGDANCE&THEATREOFCOURTESYPHOTO

Floral Arrangements to Honor your Loved Ones Delivering flowers throughout the Valley Fresh Flowers, Plants, Silks, Candles, Cards, Purses, Scarves, Placemats, Aprons and so much more! YOUR NEIGHBORHOOD FLOWER & GIFT STORE 607 N. 19th Street, Allentown (610) 770-3213 THEATREDINNERPINESOFCOURTESYPHOTO (continued on page 4)

Directed by Nigel Semaj Sept. 29 – Oct. 2, 2022 A group of actors gather to tell the little-known story of the first genocide of the 20th century. “We Are Proud to Present…” takes place largely in a rehearsal room that descends from collaborative to absurd as a group of idealistic actors — three black and three white — attempt to recreate the extinction of the Herero tribe at the hands of their German colonizers.

“We Are Proud to Present a Presentation About the Herero of Namibia, Formerly Known as South West Africa, From the German Südwestafrika, Between the Years 1834 - 1915”

FOCUS ON THE ARTS

When the seemingly innocent Polly Peachum elopes with the suave but ruthless gang leader Macheath, their marriage sets off a turf war with the elder Peachums for control of London’s lucrative underground. One of the most influential works in musical theatre history, this gangland satire launches a vitriolic broadside at the corruptions of capitalist modernity.

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FOCUS ON THE ARTS (continued from

At the CenterCommunityJewish Stagemakers Youth Theater Presents “Disney’s Moana, Jr.” Auditions: Sept. 6 and 7 (choose one); times TBA Show Dates: Thursday, November 10 & Sunday, November 13 Disney’s Moana Jr. is a 60-minute musical adaptation of the 2016 Disney animated film, bringing the adventures of Moana and her village of Motunui to life onstage. Moana Jr. features all the beloved songs from the film, written by Tony®, GRAMMY, Emmy, and Pulitzer Prizewinning composer Lin-Manuel Miranda, Opetaia Foa’i, and Mark Mancina, including “How Far I’ll Go,” “Shiny,” and “You’re Welcome.”Thisthrilling and heartwarming coming-of-age story follows the strong-willed Moana as she sets sail across the Pacific to save her village and discover the truth about her heritage. Moana and the legendary demigod Maui embark on an epic journey of self-discovery and camaraderie as both learn to harness the power that lies within. With

Private Music & Voice Lessons Monday-Friday, between 4:30 p.m. – 6 p.m. Ages: Lessons5+are 30 mins., by appointment only Price per lesson: $45; JCC members: $35 12 lesson package: $540; JCC members: $420 Whether instructor Jeff Bowers is teaching voice, guitar, piano, or beginner drums, his approach to music instruction does not stick to a rigid curriculum that uses a one-size-fits-all approach. Vocal students will learn proper technique through personalized instruction, fundamental singing exercises and expansion of vocal musicContactrepertoire.Heather Lavin at 610-435-3571 or hlavin@lvjcc.org for availability before registering.

Creative Movement Wednesdays, from Sept. 14 to Oct. 26; 3:30 - 4:00 p.m. Ages: 3-5 Price: $90; JCC members: $75 An introduction to dance through creative movement. This class is an upbeat way for boys and girls to explore movement through music and dance. Students will develop motor skills, rhythmic awareness, coordination, balance and selfexpression in a fun and safe environment.Contact:Heather Lavin, Program Director at 610-435-3571 or hlavin@lvjcc.org

4 WEST END LIVING FALL 2022 an overworked clockmaker, becomes overwhelmed with Christmas orders, it will take a miracle to help him find the true meaning of Christmas. But with a bit of luck, and some holiday magic, he discovers the joy of Christmas, and just in the nick of time! This charming original musical will have even the most determined Scrooge smiling as the true message of Christmas is revealed.

empowering messages of bravery and selflessness, Moana JR. is sure to bring out the hero within each ofVisitus. lvjcc.org/Stagemakers for audition materials and to purchase tickets. More info: Heather Lavin, Program Director at 610-435-3571 or hlavin@lvjcc.org

Pop Dance Wednesdays from Sept. 14 to Dec. 7; 4:15 p.m. - 5:00 p.m. Grades: K-2 Price: $120; JCC members: $100 Kids will take living room dance parties to the next level after this class! It’s a fun movement class based on using musical activities and basic dance skills to build strength, flexibility, confidence, and body awareness. With no recitals or competitions, girls and boys can focus on physical activity, self-expression, and learning some coolContact:moves!Heather Lavin, Program Director at 610-435-3571 or hlavin@lvjcc.org

Show Schedule: Select Wednesdays and Thursdays: 12:30 p.m. dinner, 1:30 p.m. show Fridays: 6:30 p.m. dinner, 7:30 p.m. Saturdays:show6:30 p.m. dinner, 7:30 p.m. show Sundays: 12:30 p.m. dinner, 1:30 p.m. show Ticket Price (both shows) Adults – Show Ticket: $32.00 Children (2-12) – Show Ticket *While$22.00 food is not included in the ticket price, dinner service is available for all performances. All food is available a la carte for an additional cost.

Film Jewish Film Nights

At St. Luke’s Obstetrics & Gynecology, you’ll find a doctor who gets to know you, listens to you and understands your needs! You can trust St. Luke’s OB/ GYN’s to deliver the personalized and compassionate care you expect and deserve. Our OB/GYN team provides quality care for your routine and complex GYN needs and the best care for every step of your pregnancy journey. Our Maternal Fetal Medicine physicians deliver advanced care during pregnancy with a special focus on high-risk Whenpregnancies.youdeliver at St. Luke’s Allentown Campus, you’ll experience care from your St. Luke’s OB/GYN in a comforting labor and delivery unit with private rooms. You Expect. We 1-866-STLUKESsluhn.org/womensDeliver.(785-8537)

Contact: Heather Lavin 610-435-3571 or hlavin@lvjcc.org Cultural Arts PJ Library Celebrates Rosh Hashanah Sunday, September 11 12:30 p.m. - 2 p.m. All ages welcome

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Price: OutdoorsFreeat the JCC of the Lehigh Valley, 702 N. 22nd Street Allentown, PA 18104 Join PJ Library as we celebrate Rosh Hashanah outdoors at the JCC. This event is free and open to the community. Register at abbyt@jflpjlibraryevents.jewishlehighvalley.org/Contact:AbbyTrachtmanv.org Family Hanukkah Shabbat Party Dec. 16, 9:30 a.m. – 10 a.m. All ages welcome Price: Free Join us at the JCC for a special community Shabbat party celebrating Hanukkah. For more informqtion, contact: Lisa Yoskowitz lyoskowitz@lvjcc.org or 610-435-3571 Hanukkah Celebration and Community Candle Lighting Save the date! Dec. BringTime18TBDyour family and friends and join us at the JCC as we celebrate Hanukkah with the community. Enjoy fun activities for the whole family and join us as we light the menorah together. Visit lvjcc.org for more information.

Trust is the foundation of all relationships. When it comes to OB/GYN care, trust is essential.

Price: Free Join other film fans via Zoom to gather and discuss a Jewish interest film. Watch the films at your convenience and then join us for the discussion. For more information or to receive film updates, visit lvjcc.org/film.

Sept. 13, October 18, Nov. 15, and Dec, 6 (Dates subject to 7:30change)p.m. (via Zoom)

HALLANDREABYPHOTO

JCCOFCOURTESYPHOTO Hanukkah Celebration IN YOUR NEIGHBORHOOD Rosie is a New West End RosieYourShowNeighborUsDog! would like to see your Canine family gmail.comwestendlivingmagazine@informationyourmembers!Pleaseemailphoto(s)andto: Australian Labradoodle

6 WEST END LIVING FALL 2022 RON’S RAMBLINGS

On January 24, 1852 Lehigh Valley farmers founded the Lehigh County Agricultural Society (LCAS), in a public house in Egypt. The society’s constitution called for an annual three- day agricultural fair to be held in the fall. LCAS then rented a 4-acre plot of land in the area of S. Fourth St. between Walnut and Union. The land was known as Livingston’s lawn, named for Walter and Mary Livingston, residents of Trout Hall from 1825 - 1840 and owners of the land. The parcel was later sold to flour millers Christian Pretz and Frederick Weinsheimer, who rented the land to the LCAS. Workers set up a wall of white sheets (to block the view of nonpayers), along with a ticket booth and office. Admission was 12-1/2 cents (that’s about $4.50 in today’s money).

Now called “The Great Allentown Fair,” the inaugural five-day event was a washout. It poured all week long; the plumes on women’s hats wilted, and the unpaved streets, became deep mud. In 1897, the purchase of an additional 14 acres took the fairgrounds to its western boundary at Greenwood Cemetery, and the fairgrounds reached its present boundaries. In 1902, a new poultry house was built at the corner of Lafayette and Chew. Today it is the oldest surviving building in the fairgrounds.Duringthe late 19th and early 20th centuries, the fairgrounds was a Victorian retreat, with grassy grounds and groves of trees. Today, most of those trees are gone, and most of the ground has been macadamed.Childrenwere banned from the 1916 fair because of a polio epidemic. The fair was cancelled in 1917 and 1918, as the grounds were rented to the United States Army as a base called Camp Crane, to train soldiers for service during World War I. (I wrote about that in West End Living, vol. 3 #2.) The army moved out in 1919 and the Allentown Fair resumed uninterrupted each year, with the exception of 2020, when the Covid-19 pandemic hit.

By Ron Epstein

The outbreak of the Revolutionary War postponed the fair until after the war. By that time, it had largely been forgotten, and no fair was held in Allentown for the next 71 years.

Because of the Civil War, the 1861 fair was just a one-day event. There was no fair at all in 1862, because the grounds became the encampment of local volunteer soldiers. The fair was back in full in 1863, despite the war. By 1888, the fair had become a four-day festival. With the addition of carnival rides, the grounds had become too small for such an event. The LCAS chose to move the fairgrounds West of Seventeenth St., which was then Allentown’s West End.

SOCIETYAGCOUNTYLEHIGHOFCOURTESYPHOTO

In March 1889, the LCAS sold the old fairgrounds and purchased 37 acres of land from Chew to Liberty and from Seventeenth to Lafayette in April. The fair office, a two-and-a half story Victorian-style building, stood on the Northwest corner of Seventeenth and Chew until it was demolished in 1961. A wooden grandstand was built on the site of the present one.. Horticultural Hall, a beautiful two-story agricultural exhibit building, was torn down and replaced by Agricultural Hall in 1957. The Agri-Plex was added in 2003. The original Poultry House, Mechanics Hall, and Floral Hall built in 1889 were all demolished in the 1950s. The beer stand moved from the old fairgrounds to the area where the Bier Garten and the Main Gate, built in the 1980s, stand today.

A History of the Allentown Fair

The October 6-8 fair opened each day at 6:00 A.M. and closed at 6:00 P.M. (otherwise known as “farmers hours.” Between 10,000 and 20,000 people attended the event, then known as the Lehigh County Agricultural Society Fair. It earned $1,200 – a hefty sum back then, making it a success. In 1853, the LCAS rented eight acres of land between Fifth and Sixth St. from Liberty St., north to between Tilghman and Allen, and built an exhibit hall and office (the Fair House) and a permanent beer stand. A wooden fence surrounded the grounds. A carousel with wooden horses used a live horse in the middle to power the ride; it was the hit of the fair that year. The 1853 fair was held on September 28 - 30, and continued as a September event for the next 110 years. In 1856, the LCAS purchased the original plot plus an additional six acres, taking the northern end of the fairgrounds to Tilghman St. A horse-racing track was added. Today, the area is known as the “Old Fairgrounds Neighborhood.”

As the end of Summer approaches, Lehigh Valley residents look forward to the Great Allentown Fair. For many local people, it’s a key part of their warm-weather experience. And the fair has been an important part of Allentown throughout most of its history. The first fair ever held in Allentown occurred in November 1774, when Allentown was just a small unincorporated country village called Northampton Town. On October 1 of that year, Pennsylvania’s two proprietors -- Thomas Penn and nephew John Penn -- decreed that every municipality in Pennsylvania hold a two-day semi-annual fair to promote agriculture. The fairs would occur on the first Wednesday and Thursday of the months of May andFarmersNovember.setup stalls on both sides of Seventh St. (then known as Allen St.) between Gordon and Linden (then known as Andrew St.) to sell their produce and show off their farm animals for judging.

Billy Ritz built the Ritz Barbeque building in 1929 and, except for a brief closure from 2020 - 2021, still operates year-round. Unlike the first war, World War II did not stop the Allentown Fair. Record numbers of people attended including many servicemen on leave.In1953, the Farmers Market building was erected behind the grandstand, following years of tradition of farmers gathering there to sell their wares. To this day the market is open three days a week year-round, except during fair week and the week before when the building is used for exhibits. The fair was moved from September to early August in 1964 and for the next 14 years was a 9-day 10-night event, but after three consecutive years of extreme heat and bad storms, the fair dates were changed in 1978 to the last week in August; in 1979, the fair became a 6-day 7-night event, ending each year on Labor Day. After the Covid pandemic, in 2021 the fair became a 5-day 6-night event beginning at 4:00 Wednesday afternoon and running through LaborWithDay.arich history spanning nearly 250 years, the Great Allentown Fair remains an important part of the Lehigh Valley’s summertime experience. As the Lehigh County Agricultural Society puts it, “Don’t leave Summer without it.”

The word “Allentown” is prominently featured because “People from other states and countries will be in the area because of Muhlenberg College, and we wanted to promote the city a little bit. They might know about St. Luke’s and Dorney Park – and now they’ll remember us.”

“Since before we opened our doors in 2019, we knew we wanted our space to belong to the local community and be a place for neighbors to gather and feel welcome. This mural is an extension of that vision,” said Lyell effascamesaidco-owner.Scherline,Scherlinethedesignaboutateamortamong the owners, staff creativeandteam.

FALL 2022 WEST END LIVING 7 NEIGHBORHOOD ART Jay’s ThePromotesLocalMuralAllentownsplashy,colorfulmural

Best takes pride in its 145-year

serving our local

as an independent

to serve the community's interests. Today, QNB Bank continues to serve the interests of individuals and businesses in our community by providing a broad range of robust nancial services to meet your nancial goals. We invite you to experience local banking with local management and decision making, all while enjoying exceptional, personalized attention and service. Learn more today by visiting QNBbank.com. QNB Bank

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Community at its history of area community 1877, the Bank was founded by area merchants who wanted local bank

bank. In

PHOTOGRAPHYGEISTJANEBYPHOTOS

Visit Our Allentown Office 535 North 19 th Street Visit215-538-5600anyofour 12 offices in Allentown, Colmar, Coopersburg, Dublin, Perkasie, Quakertown, Souderton, Upper Perkiomen Valley, Warminster & QNBbank.comWescosville

Banking

that adorns the northeast wall of local eatery Jay’s Local is hard to miss. And the distinctive urban art was always part of the plan.

“We wanted to do something that was familyfriendly and inviting,” he said. “And, because we’re a restaurant, it definitely had to involve food.” A vibrant design would also lend itself to appearances in social media and serve as a backdrop for photos. The creative team selected Dripped On Productions, an art production company specializing in murals and street art for businesses, large corporations, developments, events, festivals, educational programs and private residences. It was founded in 2014 by Lehigh University graduate Denton Burrows and Jonathan Neville, and has since worked with over 50 clients, including City Center Investment Corp, MasterCard, Lehigh University, Pabst Blue Ribbon, and ArtsQuest, among manywerefeedback,plentygaveadded.ScherlineandprofessionaltoOnthe“Weothers.foundDrippedcrewbeveryartistic,”“Wethemofandokay with making changes even as the painting went up.” He noted that the mural was created entirely with spray paints – no brushes and no rollers.

Little Mike’s Fine Foods Cheesesteaks, sausages, hot dogs, hamburgers, pierogies, French fries, corn dogs, lemonade, and chicken fingers.

The Bagel Bus (from Back Home Bagels)

M80 (7:30 p.m. – 10:00 p. m.) – this ‘80s party band returns in 2022 to close the day with its recreations of hits by Aerosmith, Billy Idol, Depeche Mode, Eurythmics, Joan Jett, Journey, Madonna , Motley Crue, Van Halen and other stars.

A wide assortment of straight-up bagels, as well as an array of their signature bagel-based sandwiches that go far beyond just a “schmear.”

You can refresh yourself at numerous beer and wine tents as well. And what’s a block party without music? The Festival has booked a range of acts that will be performing all day.

CORNERSTONE PARTNERS

Puertorrican Culture Preservation, offering a variety of island dishes Sherri’s Crab Cakes Freshly made cakes of lump and jumbo lump crab with a signature spice mix, used in sandwiches and with mac and cheese; seafood based soups, tacos and po’ boys. Take- A-Taco A mainstay of fairs and festivals for over 40 years, T-a-T offers their popular soft-shell tacos, taco salads, pierogi fries, and rice and beans.

Greek Street Greek gyros and other foods

This year’s music lineup includes: Mike Guldin and Rollin’ & Tumblin’ (noon – 2:00 p.m.) -- Two time International Blues Challenge finalist and Bucks County, PA’s master of the “butt-shakin’ blues” Mike Guldin performs with C. J. Clark, Tim Hooper, Jeremy Jaffe, Mike Rauchut, and Billy Wear.

Josie’s Fancy Funnel Cakes Their “funnels with flair” are served up with fruit, chocolate, whipped toppings, sauces, or powdered sugar.

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Ostrich Hat (2:30 p. m. – 4:30 p. m.) – this rockin’ quintet has brought its lively sound (performed with no prerecorded backing tracks) throughout the northeast region. You’ll hear upbeat, fun songs from every genre of popular music. In the group’s own words, “We flow like a DJ but rock like a band!” GirlCrue (5:00 p.m. – 7:00 p.m.) Covering all your favorites from Blondie, Fleetwood Mac, AC/DC, the Pretenders, Pat Benatar, Bruno Mars, Janis Joplin, Z Z Top, Motley Crue, Joan Jett, disco and country hits and everything in-between, Girlcrue is an all-female rock, dance, funk, highenergy party band from the Lehigh Valley.

September 17, 2022 World of Food Festival

Pie in a Cone (formerly Pies to Die For) –luscious homemade pies, served in a cone Atomic Hogs Pit BBQ Specializing in pulled pork and Texas-style brisket, Atomic Hogs also dishes up San Pablo chicken, Memphis-style ribs (with seven kinds of scratch-made sauces) and lots more.

All the profits from the West End World of Food festival go back to the West End Alliance, and stay in streetneighborhood,thepayingforbanners,Christmasdécor,plantmaintenanceandotheramenities.

As surely as the great Allentown fair signals the end of summer, The West End World of Food Festival – a key-fundraiser for the West End Alliance – is a harbinger of autumn. Join your friends and neighbors on Saturday, Sept. 17 from noon to 10:00p.m. at this familyfriendly and dog-friendly event! “Following up on Scott Smith’s success of years past is no small task, but I’m managing my stress well,” said Event Organizer Stephen Rohrbach. “Especially because we have engaged a lot of sponsors and volunteers that make that job easier. We will continue the tradition of offering great food and music in our beautiful West End.” The popular block party will feature numerous food trucks vending both typical festival foods – hot dogs, burgers, pierogies – as well as a variety of international goodies. Several of last year’s eateries will return in 2022, including: Caribbean Islands Cuisine Yaki Soba noodles tossed with fresh-cut vegetables and topped with your choice of sauce – light and refreshing “Tropical Paradise” or “Caribbean Jerk,” a combo of sweet and heat.

FALL 2022 WEST END LIVING 9 PHOTOGRAPHYGEISTJANEBYPHOTOS Thank You to Our Sponsors (As of August 19) STATE Civic MorganTheatreStanley Wealth Management – David Osborn People First FCU Semmel Excavating Service Electric Cable TV Sunburst Property Management YourPM.mobi llc COUNTY Embassy Bank of the Lehigh Valley In The Light Roofing One Valley Realty The Udder Bar Timothy Zaveri Jewelers Yocco’s CITY TruthSusanSleepySleekJay’sHymanDiscinsanityAdcommPropertiesLocalStylesSalonCatUrbanWineryBellaJewelryBeautySalon COUNTRYCONTINENT

WEL: Any final thoughts?

WEL: So when did the urge kick in? PK: College. I wanted to go to culinary school, but that was too expensive. Instead I studied journalism at Ohio University in Athens. But my sister bought me a copy of The Culinary Institute of America Cookbook. I read and cooked my way through the syllabus. I remember making beef stock from scratch in my college apartment – my roommates weren’t too happy about that! I worked at restaurants while in college. I spent some time with a food truck, on the late shift, so I had a lot of customers from the college bars. I also spent two years at a sushi bar. Believe me, that’s nothing like cooking at home.

WEL: Any special favorites in the Kita household?

WEL: So you have a practical streak? PK: Yes! I’m a kitchen minimalist – no air fryer, no cherry pitter…I didn’t even own a whisk for the longest time. I didn’t see the point –I already had a fork. And until I met my wife Meghan, I didn’t have a microwave, either.

KITAPAULOFCOURTESYPHOTOS

Every now and then, you run across someone who’s known nationally, but keeps a pretty low localManyprofile.ofour readers may be unaware that West End Living editor emeritus Paul Kita is the food and nutrition editor at Men’s Health magazine, published by Rodale, Inc. He’s also the author of A Man, A Pan, A Plan: 100 Delicious & Nutritious One-Pan Recipes You Can Make Right Now! and has served as a certified Kansas City barbecue judge. We sat down with Paul to discuss his culinary roots, the creation of the book, and the attraction of Newhard’s corn shed.

WEL: What’s in the book? PK: It’s divided into breakfast, lunch, dinner and snacks, and the recipes run the gamut from the familiar to some that are rather non-traditional – like Chicago hot dogs for which you make the meat from scratch. A pan is the main cooking vessel, but not the only one you’ll need.

WEL: You’ve been with Men’s Health for quite a while. Tell us about that. PK: I joined the magazine about 12 years ago. At first, I helped with food and nutrition coverage. That enabled me to meet and talk with chefs about their recipes. I also visited many major restaurants and learned even more. It was quite an education. In the early days of the magazine, I contributed to its Guy Gourmet blog, walking readers through chefs’ recipes. When you do that three or four times a week for five years, you get good at it!

WEL: Who does the cooking at home?

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10 WEST END LIVING FALL 2022 IN YOUR NEIGHBORHOOD

WEL: How did the book come about? PK: An earlier cookbook called A Man, a Can, a Plan: 50 Great Guy Meals Even You Can Make had grown out of a Men’s Health article. Thanks to the Food Network, guys were evolving from using just a can opener to using knives and cast iron skillets – call it “Cooking 291.” A Man, A Pan started out as a page in the magazine; when we saw that the concept had legs, we went ahead with the cookbook, packaging up the recipes from the magazine. It’s really a non-traditional cookbook – it’s a trim size, not very heavy and not hardbound. And it’s all rooted in practicality, just like me?

West End Living: What lit your interest in cooking? Were you always in the kitchen? Paul Kita: No, when I was little I wasn’t allowed in the kitchen. That was Mom’s realm! But as an adult with young children, I now understand why she insisted on that. When I cook at home and the kids are running around, I sometimes feel like I’m a contestant onButChopped!shetaught me the importance of a home-cooked meal. Most nights of the week, Mom put dinner on the table for us; we didn’t go to restaurants very often. I didn’t realize that situation was the exception until I was older. I actually developed a love of eating first. And that means really enjoying the food you have. I can still see my dad relishing a giant pile of boiled Newhard’s corn. Local, fresh and bi-colored. That was a real event at our house! WEL: Newhard’s corn?

PK: I do! Except for Fridays – we usually order out – and Sundays. That’s when Meghan takes over. I prefer working from cookbooks, rather than a seat-of-the-pants approach.

Is He a Writer who Cooks or a Cook who Writes?

PK: A big bag of steamed clams and some fresh Newhard’s corn. Spaghetti and meatballs always goes over, and you can’t beat a good peanut butter, banana, raisin, cinnamon and honey sandwich –we like to pack them when we’re hiking or at a park.

PK: For me, cooking is a stress release, almost a form of meditation. The whole process makes me slow down, so it’s a form of self-care too. A Man, A Pan, A Plan is available through Amazon and Barnes and Noble.

PK: Yes, from Newhard Farms Corn Shed in Coplay. You can’t beat it.

QNBOFCOURTESYPHOTOS

Government impostor scams typically begin with a phone call. The person on the other end claims to be with a government agency such as Medicare, the IRS, or the Social Security Administration (SSA), the most commonly impersonated agency used for impostor scams. Sometimes the scammer scares you by threatening arrest if you don’t send gift cards or provide personal information. An SSA impostor may tell you that your identity was stolen. Then they ask you to verify your Social Security number and other personalGovernmentinformation.impostors may even find you through your friends’ social media hacked accounts. The most common scam is one where the government faker tells you about a lucrative grant program. To receive the grant, however, you must first pay a small fee. Once you pay it, the scammer adds on even more fees. Of course, after paying all those fees, you never receive the “grant” or any of your money back. Government impostor scammers can be quite convincing, but that doesn’t mean you must become their next trusting victim. Here are some tips for outsmarting government impersonator scammers. Don’t trust unsolicited calls. The first clue that a call is probably from a government impersonator is the fact that they called you out of the blue. “Government agencies like the Social Security Administration, IRS, or FBI do not call people with threats or promises of money,” says the BBB. Ignore text messages and emails. Unless you’re already corresponding with a government agency that’s supposed to get back to you, be suspicious of text and email messages. Never click on links in messages from supposed government agencies, warns the BBB.

Don’t rely on caller ID. Scammers can use “spoofing” technology to fool you into answering a call because your caller ID displays the call is from the Internal Revenue Service, Medicare, the SSA, or another government agency. Know that Social Security numbers are never suspended. If a purported agent from the SSA calls to tell you that your Social Security number has been “suspended” and you may be arrested, hang up immediately. That’s a government impostor trying to con you. “The Social Security Administration will never threaten to arrest you because of an identity theft problem,” says the BBB.

Information provided by KOFE: Knowledge of Financial Education.

FALL 2022 WEST END LIVING 11 BANKING NEWS

Don’t Be Fooled by Government Imposter Scams

Beware of calls asking for tax information. If an officialsounding caller claims to be with the IRS and wants bank account numbers or other personal information, don’t fall for it. “The IRS generally makes its first contact with people by regular mail – not by phone – about taxes,” says the BBB. Don’t be enticed by “free” grants. The thing about free grants is that you don’t have to pay for them. So, if someone contacts you to let you know you’re eligible for a “free” government grant, don’t get too excited. It’s just a government impostor trying to swindle you out of your hardearned money.

T y

SOLID HOMES

Brick Construction Makes Homes Solid and Attractive

12 WEST END LIVING FALL 2022

We’ve all seen new homes being constructed. Many times, it seems they’re practically inflatable – a vacant lot one day, a “for sale” sign out front the next. But many homes in the West End Theatre District are more solidly and carefully built; some may have roofs made from cut slabs of slate, and many homes are made from solidThebrick.useof slate for roofing isn’t too surprising – we are just minutes away from Pennsylvania’s Slate Belt (and how do you think the Slate Belt got its name?), and it was common long ago to build homes with readily available materials. At first, huge slabs of the rock were split and shaped by hand; later, mechanization took over this arduous task. It has many qualities that make it a good roofing material. It’s certainly durable, was readily available, and offers a distinctive appearance that other materials can’t match. And while most of us are familiar with the standard black or gray stone, slate also naturally occurs in various colors, including green, purple and red. It also exhibits a high degree of fire resistance, and it’s not bothered by mold, mildew or insects. About 110 years ago, the country began the transition to asphalt shingles for roofing but many homes around here still sport slate roofs.Stroll through the District and you’ll see many homes constructed from brick – another once-common building material that’s since fallen out of favor. As with slate, many early homes were built from locally produced brick. Our region had massive deposits of suitable clay, and the tools needed to produce bricks were simple. Bricks have lot going for them. They’re made from natural materials; they don’t require painting; they certainly won’t rot or get dented by hail; and, like slate, they offer a high degree of fire resistance. Though they were immensely popular, bricks began to fall out of favor after World War II. Suburban homeowners wanted a different “look,” and new materials and construction methods took over. Building codes changed as well, pushing brick construction further into the background. Today, much of our brick supply comes from distant sources, so the heavy material must be transported. Fossil fuels are burned during the manufacturing process, ands well as during transportation – altogether, that’s a negative influence on our climate. Will brick construction ever return to its former glory? Probably not. But we’re lucky that we can stroll throughout the neighborhood and see many examples of really solid home construction. After all, there was only one house the Big Bad Wolf couldn’t huff-and-puffand-blow-down!

PHOTOGRAPHYGEISTJANEBYPHOTO

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Needing a gynecologist after moving to the Lehigh Valley in 2010, a friend referred Kylie to Hazel Tuazon, MD at St. Luke’s OB/GYN - Complete Women’s Care. Twelve years and two babies later, they’re still together. “We hit it off from the beginning,” says Kylie. “I felt comfortable with Dr. Tuazon right away.”AMacungie resident, Kylie typically sees Dr. Tuazon in her Fogelsville office. As a teacher, she appreciates the extended practice hours, allowing for appointments before and after school. In addition, Maternal Fetal Medicine is conveniently located right across the hall. In December of 2018 Kylie welcomed her first child, Manuel III. Dr. Tuazon managed the entire delivery, was taking pictures with “Manny” the next morning and has been in charge of Kylie’s follow-up ever since. “It was a great experience,” says Kylie. When Kylie became pregnant with her second child, she took comfort in having Dr. Tuazon by her side. Through their shared experience of Kylie’s first pregnancy, they communicated openly about the second delivery and some of the challenges she may face. “Dr. Tuazon supported me on my birth plan 100%,” says Kylie, who welcomed her second son, Nico, in April. Like most women, Kylie was nervous the night before Nico’s delivery, but after talking with Dr. Tuazon – and submitting a playlist to stream in the OR –Kylie became relaxed and excited. But the following morning Kylie unexpectedly began having contractions. Concerned about how to move forward, she immediately consulted Dr. Tuazon. “My husband was super supportive but having Dr. Tuazon as a strong sounding board during such an emotional time was incredibly helpful.” Sticking with her original plan, Kylie’s C-section – accompanied by a familiar care team and songs from her playlist -- was a great experience. According to Dr. Tuazon, “It was really more like a birthday party than a surgery.” Never feeling rushed, Kylie enjoys their

tojustwithsharesaexperiences.willingnessconversations“mom-to-mom”andDr.Tuazon’stoshareherpersonalSaysKylie,“She’sworkingmomlikemeandsheherparentingexperiencesme…Ifeellikemorethanapatientandthat’simportantme.” LUKE’SST.OFCOURTESYPHOTO 1926 WEST ALLEN STREET ALLENTOWN HENRYSS610-434-2628ALTOFTHESE A .COM fine diningWHERE THE OWNER WEARS AN APRON, NOT A TIE!

The following Zoning Districts are within the West End Theatre

“Ordinarily, businesses are not permitted in those spots, but they can be cleared by the zoning board if they’ll fit in with the rest of the neighborhood and not be detrimental to it,” Velez said, adding that corner stores, salons and other personal service businesses are often acceptable. Those regs even help keep our neighborhood safely walkable.

“Most of it is considered a ‘traditional neighborhood,’ but part of it is ‘mixed use’ as well,” she said. “Zoning helps keep the ‘charm’ of the neighborhood by issuing regulations for building setbacks – newly constructed buildings must have setbacks that are within five feet of the average on that block. And no new parking spaces can be placed between the lot’s front line and the main building.” She added that existing parking spaces, such as those in front of the Udder Bar and Sleepy Cat Urban Winery, are exempt from that rule. Zoning regulations can even affect the appearance of buildings themselves. “We have a design guide for new construction and exterior alterations,” Velez said. Building materials should reflect the “look” of the neighborhood, and rooflines should be comparable to others nearby.

Zoning is certainly a complex topic. If you have questions, or just want more information, Velez suggests calling the Allentown zoning office at (610) 437-7630.

14 WEST END LIVING FALL 2022 WEST END ZONING

Flat roofs, though discouraged, can pass if a decorative cornice is added. Within residential districts, there are even special requirements for cornerbased commercial operations.

“Multi-family dwellings are required to minimize hazards to pedestrians, so there must be barriers around the parking lot, such as wheel strips or grassy strips to separate the lot from the sidewalk,” Velez said. She added that zoning ordinances aren’t developed in a vacuum. The zoning office develops a plan and maps, which are then reviewed by local planning commissions, which then hold public meetings to get resident input. When the plan has been finalized, it’s presented to city council, which then holds additional public hearings before voting to accept or reject it.

B-5District:Urban Commercial B-3DistrictHighway Business ResidentialR-MDistrictDensityR-MHGovernmentI-GIndustrialB/LIDistrictBusiness/ResidentialB-1/RDistrictLimitedBusiness/LightDistrictInstitutionalandDistrictMediumHighResidentialMediumDensityDistrict

The Traditional Neighborhood Development Overlay (TNDO) District was an addition to the 2010 Zoning Ordinance. maintain a neighborhood vibe, because it can limit the types of businesses that are allowed in a

How ZoningNeighborhoodOurEnhancesZoningregulations

. We hear about them often – but how many of us understand their real purpose, and how they’re developed?Foranswers, we turned to Allentown Zoning Officer Melissa Velez.“Without zoning, you could have just about anything anywhere – houses built right next to big commercial businesses, and practically any type of business, too,” she said, “including some you might not want to be near.” One of zoning’s key functions is to maintain a certain level of consistency of use. “It can help certain area,” she said. And while every community will have a base of zoning regulations, “overlays” can add extra regulations to particular areas. And the West End Theatre District, thanks to its eclectic nature, has several overlays.

After the Allentown Fair the neighborhood can look a little messy. Help us clean it up so it looks great for the West End World of Food Festival on September 17. Meet at the southeast corner of 19th and Allen streets (the War Memorial) at 9 a.m. to pick up your supplies. Trash bags, brooms, butlers and trash pickers will be provided. Bring gloves, a rake or leaf blower if you have them available. Thank you for helping clean up the neighborhood! Saturday, September 10 End Alliance, Inc., PO Box 173, Allentown, PA 18105

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FALL 2022 WEST END LIVING 15 Place: Outten Chevrolet Congratulations to David Huber, Winner of our SUMMER contest! SUMMER WINNER! Where Is It? Do you recognize this image? Identify its location in the West End Theatre District and you could win a $25 gift certificate from a restaurant in the neighborhood. Send your entry by e-mail to michael@ drabenstott.com or mail to: M. Drabenstott, 2346 W. Allen St., Allentown PA 18104 By September 23, 2022. One winner will be selectedrandomlyfrom all the correct entries.

It is important to know unused license plates car may continue to be your responsibility even after transferring the title. This means you may be responsible for anything that happens with that license plate, including things like parking tickets or tolls. When selling a car, if you don’t plan to reuse the license plate, the safest thing to do is to retain possession of the license plate and return it to PennDOT through my Allentown office. We’ll ensure safe delivery to PennDOT at no expense to you. If you have any questions about a plate you still hold, please give my office a call (610-821-5577)

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