SPRING 2022
www.westendallentown.com
Volume 8, Number 1
WEST END LIVING
n
n
Want Flowers? West End Has Florists!
DESIGNS BY MARIA ANASTASIA
Owner Mary Ann Hristofas has been crafting floral arrangements for 36 years – and says her personalized service is a key reason that many of her customers have been with her from the beginning. “When people call to discuss an order, they talk to me – not an answering service,” she said. “That’s especially important for expressions of sympathy. I can include certain flowers or colors if required, and suggest good alternatives if certain items aren’t available.” And she insists on quality. “I work with only reputable wholesalers,” she said, “because I will use only the freshest possible IN THIS ISSUE 1 Want Flowers? 4 Focus On The Arts 8 Q&A With APD Chief Roca 17 Banking News
ALL PHOTOS BY JANE GEIST PHOTOGRAPHY
In Victorian times, flowers (and other plants) were often used socially to send coded messages, expressing sentiments without words. Asters, for example, conveyed daintiness; daisies, loyal love; geraniums represented stupidity or folly; dark pink roses meant thankfulness; and dandelions depicted happiness. Heck, even dead leaves came into play – they stood for sadness (no surprise there!). Today, we still send floral messages, but rarely with such specific meanings. Instead, they artfully express sympathy, happiness, congratulations or general good wishes. And West End neighbors can do that very easily – there are actually full-service florists in or near the Theatre District. Here’s a quick look at them.
flowers. My name is on every arrangement, and I take a lot of pride in my work.” Don’t forget the shop’s many other offerings. “I can provide gift baskets, balloons, candy, silk arrangements, stuffed animals, dish gardens…I often tell my customers, ‘Don’t run to the mall! Come see me first!’” she said. Designs By Maria Anastasia 607 N 19th St. 610-770-3213 https://www. designsbymariaanastasia.com/ Current hours: Mon.: 9 a.m.-4 p.m. Tue.: 9 a.m.-4 p.m. Wed.: 9 a.m.-4 p.m. Thu.: 9 a.m.-4 p.m. Fri.: 9 a.m.-4 p.m. Sat.: 9 a.m.-Noon Sun.: closed
18 Fit For Life 19 Ron’s Ramblings 20 Art Shows 21 Standing Tall in the West End 22 Leon Peters
RICH MAR FLORIST
Rich Mar is in its fourth-generation of family ownership, said vice president Jonathan Morrissey. The company began in 1955, in the basement of a Gordon St. townhouse; today, it operates three locations in Allentown and Bethlehem. You’ll find a great selection of arrangements for birthdays, anniversaries, get-well wishes, new babies, holidays and other milestones. But unlike other local florists, Rich Mar supplies flowers to sports programs up and down the East Coast. “We work with the Iron Pigs, the Phantoms, Wilkes-Barre/Scranton Penguins, Nashville Motor Speedway, Musikfest, Pocono Speedway, the U. S. Open and other large –scale events,” Morrissey said. “We also provided the floral arrangements for the Allentown kick-off of Elton John’s ‘Farewell Yellow Brick Road’ tour in 2018. His management company was so impressed, we were hired to do the same for the Philadelphia show.” Rich Mar has also made the “top 100” list of FTD florists in the country (in a field of about 20,000). The COVID-19 restrictions actually had a positive impact on the florist business. “It changed people’s buying patterns,” Morrissey said. It was difficult continued on page 2
22 Joe Schaefer Remembered 22 Beverly Gruber 23 Representative Schlossberg 23 Why I Live Here 23 Where Is It? SPRING 2022
WEST END LIVING
COVER STORY
ALL PHOTOS BY JANE GEIST PHOTOGRAPHY
West End Florists! or impossible to visit loved ones, attend funerals, or go to weddings. “They realized they could wake up, place an order, and have it delivered the same day – even from thousands of miles away.” Although Rich Mar’s impact extends far beyond the Lehigh Valley, “Our focus is still based here. And we’re proud to represent the Valley throughout the country,” he said. Rich Mar Florist 1708 Tilghman St. 610-437-5588 richmarflorist.com/ Mon. – Fri.: 9 a.m. - 5 p.m. Sat. 9 a.m. - 2 p.m. Sun. Closed
Sat.: 11 a.m.- 2 p.m. Sun.: Closed Rozana Restaurant and Banquet Hall 2678 Eberhart Rd., Whitehall PA 18052 Tel 610-443-0695 rozanarestaurantbanquet.com/
ELIE FLORAL DESIGNS
continued from page 1
Owner Elie (pronounced “Eli”) Kaba has operated his shop since 2001 – but has been involved in the floral business since 1968 (his parents were florists as well). Elie bills himself as a “true florist” – he sells no gift baskets, no stuffed animals, and no balloons. And while you can order smaller arrangements for all sorts of occasions, such as holidays, sympathy expressions, anniversaries, birthdays and other events, Elie’s specialty is weddings and other large-scale venues. “I’ve handled hundreds of weddings over the past 20 years,” he says, providing bouquets, high centerpieces, low centerpieces, ceremony flowers, bridal flowers, flower cakes, and other wedding decor items. His work earned a “Best of the Valley” award in 2018. The company can also provide a ready-to-use venue for bridal receptions, cocktail hours, and much more. Elie opened Rozana Mediterranean restaurant and banquet Hall, in Whitehall, about six months ago. “When a bride-to-
MICHAEL THOMAS FLORAL be orders flowers from me, she can also book the reception hall in the same visit,” he said. Elie Floral Designs 1739 Liberty St. Allentown 610-435-4687 eliefloral.com/ Mon. – Fri: 9 a.m. – 5 p.m.
“I had known founder Mickey Brown since about 1985,” says current owner Kathy Slane. “He was a real pillar of the community. After living outside the area for 14 years, I came back, and helped him in the shop for about 3-1/2 years. One day, about two years ago, he pulled me aside and offered me the chance to buy the business. And I did!” The shop prides itself on its continued on page 3
We would like to thank the many anonymous supporters over the last two years who have donated to our appeal. Your gifts contribute to all that we do to make the West End a great place to live, work and play. A special thank you to these donors for their recent contributions. Ronald and Dorothy Yergey, Lauri and Jeff Moser, Linda M. Davies
Thank You to our West End Alliance Cornerstone Partners WEA Cornerstone Partners commit to a year-long investment in our neighborhood and WEA activities. We are grateful for their support. For more information on becoming a Cornerstone Partner, contact Michael Drabenstott at (610) 417-0503.
Restaurant Pop-Up & Ghost Kitchen Program Come in YOU'RE open!
For food entrepreneurs of all levels Utilize our commercial kitchen and restaurant seating Experiment, test and grow without the financial risk Gain exposure to a new customer base
WEST END
n
LIVING
West End Alliance, Inc.
Operate during Jay's Local's hours or after hours Short term and long term options are available For more information email Contact@jayslocal.com
Jay's Local 2301 W. Liberty St. Allentown, PA 18104 610-351-3100
PO Box 173, Allentown, PA 18105 www.westendallentown.com PUBLICATION STAFF Editor — Robert Stevens Writer — Frederick Jerant Copy Editing —Sara Muir Designer — Publication Design, Inc. Photographers — Jane Geist — Hub Willson Editorial Consultant Michael Drabenstott
2 WEST END LIVING
SPRING 2022
n
ADVERTISING Managing Director Ann Biernat-Rucker For advertising information, contact Ann at 610-703-8004 annbiernatrucker@gmail.com ••• West End Living is published quarterly by the West End Alliance, Inc. to promote the West End Theatre District. ••• EDITORIAL Editorial suggestions or comments? Contact us at
westendlivingmagazine@gmail.com ••• Publisher assumes no responsibility for return of unsolicited manuscripts, photos or artwork. Nothing may be reprinted in whole or in part without written permission from publisher. Printed in U.S.A.
QNB – Your Community Bank We’re here to serve you!
continued from page 2 personal attention. “When you call for wedding flowers, or for funerals, we take the responsibility seriously,” Slane says. “The person who books your order will be the same one who guides it through our process, so your wishes will be clearly communicated. “Funerals, in particular, are important to us. Our arrangements represent people’s emotions and feelings as their loved ones journey to the next life, so we take special care to represent them and the person who’s passed.” Slane adds that people buy flowers these days for any occasion, or no occasion. “In addition to the usual, birthdays or holidays, we get orders that congratulate people on job promotions, for dance recitals, play performances and other occasions. And one of our regular customers often picks up an arrangement for his wife ‘just because,’”she said. Slane added that the store partners with another neighborhood business – Madeline’s on Liberty.”We can add their cupcakes, cookies, chocolatecovered strawberries and other goodies to our floral arrangements – just ask!” she said. Michael Thomas Floral 1825 Roth Ave. Allentown 610-821-1051 michaelthomasfloral.com/ Sun.: Closed Mon.-Fri.: 9 a.m. – 5 p.m. Sat.: 9 a.m. - 2 p.m. Free next-day delivery available. Contact the shop for details.
PHOEBE FLORAL SHOP & GREENHOUSE
Phoebe Floral began a bit after the Great Depression, says
manager Michelle Fagan. “My understanding is that Horace McCready, the original owner, did maintenance work for the Phoebe Home property; in exchange, he was given a place to have a storefront and, in gratitude, he named his new business Phoebe Floral,” she said. As an all-round florist, Phoebe offers fresh flowers and plants for birthdays, weddings, funerals, get-well wishes and other occasions, as well as atypical merchandise, including European dish gardens, silk and/or dried flower arrangements, fruit and gift baskets, and extensive lines of gifts and greeting cards. The company prides itself on freshness and creativity, as well as its customer service. For example, if a recipient isn’t home, the Phoebe delivery person returns the arrangement to the store so the dropoff can be rescheduled, rather than simply leaving it at the front door. The COVID pandemic pushed the company back to the basics, Fagan said. “We’ve long carried pieces of costume jewelry and other accessories that we’d acquire in New York. But with the lockdown, people weren’t going to work or shopping, and we couldn’t get into Manhattan either. So we went back to what we do best – flowers and plants – and we were really busy!” Being a floral designer is a calling, not just a job, she says. “Where else can you experience so many emotions in the course of a day, and help people express those emotions?” Phoebe Floral Shop & Greenhouse 2102 W. Hamilton St. Allentown, PA 18104 (610) 434-9587 https://www.phoebefloral.com/ Mon. - Fri.: 9 a.m.-5 p.m. Sat.: 9 a.m.-4 p.m. Closed Sundays LQBTQ-friendly n
Whether you prefer to do your banking in-person, from your car or online, QNB is always ready to serve you. From in-person to 24/7 online service, discover a better banking experience with a true community bank.
Allentown Office 535 North 19th Street
215-538-5600
QNBbank.com
Visit any of our 12 offices in Allentown, Colmar, Coopersburg, Dublin, Perkasie, Quakertown, Souderton, Upper Perkiomen Valley, Warminster & Wescosville
SPRING 2022
WEST END LIVING 3
FOCUS ON THE ARTS
PHOTO COURTESY OF CIVIC THEATRE
West End Arts Features
The arts season is beginning to bloom in the West End Theatre District, and our performers offer you a bouquet of film, music and stage productions.
At the Civic Theatre
n The Color Purple February 25 – March 13 19th Street Theatre Music & Lyrics by Brenda Russell, Allee Willis, & Stephen Bray Book by Marsha Norman Directed by Fredi Walker-Browne Choreography by Ali Santos Musical Direction by Veronica Cummings The Tony award-winning sensation based on Alice Walker’s Pulitzer Prize-winning novel (and the popular 1985 Steven Spielberg film) spotlights Celie, a downtrodden young woman whose personal awakening over the course of 40 years forms the arc of this epic story. With a joyous score featuring
A
jazz, ragtime, gospel, African music, and blues, The Color Purple is a story of hope, a testament to the healing power of love, and a celebration of life. This thrilling Lehigh Valley premiere opened during Black History Month. SHOWTIMES Febrary25, 26; March 3-5 and 10-12: 7:30 p.m. March 6, 13: 2 p.m. PRICING Regular - $34 Children 13 & under $13 Student/Senior/Military - $32 Member - $29 All tickets subject to an additional $4 processing fee. n Significant Other March 18 - 27 Theatre514 Written by Joshua Harmon Directed by Will Morris
Lehigh Valley Premiere! Jordan Berman is desperately looking for Mr. Right… but he is getting it all wrong. Significant Other by Joshua Harmon follows Jordan and his three closest girlfriends as they navigate love, friendship, and New York in their twenty-something years. Jordan is single, and finding Mr. Right is much easier said than done. While surrounding himself with his close group of girlfriends, it comes to pass that the only thing harder than looking for love is supporting the loved ones around him as they pair off and embark on their journey of marriage. The New York Times hailed Significant Other as one of its Top Ten Productions of 2015, with critic Charles Isherwood commenting, “an absolutely wonderful new play. Entirely delightful, richly funny, and heartstirring”.
SHOWTIMES Friday, March 18-19; 24-26: 7:30 P.m. March 20, 27- 2 p.m. PRICING Regular $29 Senior/Student/Military $27 Members $24 n Frozen, Jr. April 7 - 10 19th Street Theatre Music & Lyrics by Kristen Anderson Lopez & Robert Lopez Book by Jennifer Lee Directed by JoAnn Wilchek Basist, Brian Foley, and William Sanders continued on page 5
S W I T H I N YO UR REAC H I E M wi HO
th
A FirstHomeLV custom mortgage program designed exclusively for those who are looking for a helping hand from a local bank and community partner.* • Buy with as little as 3% down • Borrow for up to 30 years
• NO PMI • Up to 5% seller assist permitted
• Gift money allowed • No application fees
Get Started With Your Own Personal Lender Today!
610-882-8800 *Program requirements apply. Contact us for details.
4 WEST END LIVING
SPRING 2022
Price: $30 | JCC Members: $25 JUniversity teams up with artist Mindy Shapiro, a certified Zentangle teacher and a paper-cut artist, as she teaches this fun spiritual art practice which enhances mindfulness and self-awareness and decreases stress. Learn 4-6 basic Zentangle patterns created with fine art pens and special paper. All supplies are included; pick them up at the JCC of the Lehigh Valley on March 3, 4 or 6. Registration ends Thursday, March 3 at 5 p.m. Visit lvjcc.org/JUniversity or call the JCC at 610-435-3571 to register. This program is sponsored by Chestnut Ridge at Rodale.
continued from page 4 Choreography by Susan Danish and William Sanders The CTS All Student Production Our students finally take the stage in a production we were so excited to present…until it was frozen in time. But not for long. Frozen Jr. brings Elsa, Anna, and the magical land of Arendelle to life, onstage. The show features all the memorable songs from the animated film plus five new songs written for the onstage production. This student production will melt hearts when the curtain opens on this long-awaited show. SHOWTIMES April 7-8: 6 p.m. April 9-10: - 11 a.m. and 2 p.m. PRICING $15 all seats
At JCC of the Lehigh Valley
All events take place at the JCC of the Lehigh Valley | 702 N. 22nd Street Allentown, PA 18104, unless otherwise noted. ART n Zentangle Virtual Art Class March 7, 6:30-8:30 p.m. Ages: 14+
Call Today 484‐274‐6979 MOVED DECEMBER 1ST 2021
MUSIC & THEATER n Private Music and
Voice Lessons
The JCC offers private oneon-one piano, guitar, and drum lessons as well as voice lessons. Students will learn proper technique through personalized instruction, fundamental exercises, and expansion of music repertoire. Contact the JCC Welcome Desk at 610-435-3571 for availability before registering. Visit lvjcc. org/musiclessons for more information. Monday - Friday, 4 – 6 p.m. 30 minutes, by appointment Ages: 5 years - adults Price per lesson: $45; JCC members: $35
Tax Preparation ● Bookkeeping ● Payroll ● Sales Tax
TilghTAX.com
.
CLOSER TO YOUR NEIGHBORHOOD NEW LOCATION 3021 COLLEGE HEIGHTS BLVD
3500 Winchester Rd, Ste 201 Allentown, PA 18104 Office: 610-398-0411
Now is the time to sell! Contact me today!
PHOTO COURTESY OF JCC
n Spamalot May 6 - 22 19th Street Theatre Lovingly ripped off from the classic comedy, Monty Python and the Holy Grail, this Tony Award-winner (Best Musical) has had audiences howling for years. With a book by Eric Idle and music and lyrics by the Grammy Award-winning team of Mr. Idle and John Du Prez, Spamalot tells the tale of King Arthur and his Knights of the Round Table as they embark on their quest for the Holy Grail. Flying cows, killer rabbits, taunting Frenchmen and showstopping musical numbers are all part of the classic madness. SHOWTIMES May 6-7, 12-14; 19-21: 7:30 p.m. May 7: 7:30 p.m. May 15, 22: 2 p.m. PRICING Regular $30 Senior/Student/Military $28 Child $13 To purchase tickets, or for more information, visit http://www. civictheatre.com/ or contact the Civic box office, 610.433.8903
Experienced. Friendly. Professional Tax Solutions.
n Stagemakers Youth Theater Presents “Schoolhouse Rock, Live! Jr.”
April 28, May 1 Showtimes and pricing were not available at press time. Stagemakers Youth Theater proudly returns with their spring musical, Schoolhouse Rock, Live! Jr. Based on the ever-popular, award-winning 1970s cartoons, this fast-paced musical teaches lessons with clever, catchy tunes. For more information or to purchase tickets, visit lvjcc.org/ Stagemakers or by calling the JCC at 610-435-3571. continued on page 6
Maribeth DeGuiseppi REALTOR®
Direct: 484-788-4346 Email: MDeguiseppi@gmail.com Website: MaribethDeGuiseppi.com
Do you knowOFFICE the value of your S:\1 Shared Information\1 MANAGEMENT\Advertising\West End Pa neighborhood UPDATE.docx West End home? Take 30 seconds and request a FREE home value report!
Text "WestEnd" to 79564 Or visit: WestEndAllentownValues.com SPRING 2022
WEST END LIVING 5
continued from page 5
n Community Concert by Parkland Jazz Band
SLEEK STYLES
May 24, 6:30 p.m. JUniversity and the Block Family present a free community concert at the JCC, featuring the incredibly talented Parkland Jazz Band. The concert will be approximately one hour with a short intermission. Advance registration is requested, admission is free. To get tickets, visit lvjcc.org/JUniversity.
S
FILM
3
A
L
O
N
HAIRCUTS & STYLING y FACIALS NAILS & PEDICURES y UP DOS EYELASH LIFT & EXTENSIONS y WAXING y MAKEUP We look forward to seeing you soon!
610.774.9532
1741 Liberty Street, Allentown, PA 18104 www.s3salon.com
n Jewish Film Nights March 29, April 26, May 17, May 31 7:30 p.m. Join other film fans via Zoom to gather and discuss a Jewishinterest film. Watch the films at your convenience and then join us for the discussion (limited to 30 participants). No fee, but advance registration is required. For more information, visit lvjcc.org/film or call the JCC Welcome Desk at 610-435-3571
At the Pines Dinner Theatre n “Lucky Malone’s Not So Lucky Night”
fine dining Where the OWner Wears
an aprOn, nOt a tie!
1926 West Allen street AllentoWn 610-434-2628 henryssAltoftheseA.com
6 WEST END LIVING
SPRING 2022
Through April 30 The speakeasy is open! Spend an evening at Lucky’s Speakeasy, where the drinks are cold and the piano is hot. Lucky has it all…a doll on one hand, and a wad of cash in the other. But all that may change when his archnemesis Tommy “Two Times” shows up. By the time the dust settles, some unfortunate sap is deceased, and it’s up to everyone to figure out who-done-it. Don’t miss this hilarious immersive comedy where anything can, and will, happen in this all-new murder mystery! SHOWTIMES Fridays: 7 p.m. dinner and show Saturdays: 4 p.m. dinner and show, 7 p.m. dinner and show Select Sundays: 12:30 p.m. dinner and show PRICING All Ages – Show ticket: $32 Dinner is served for all performances. All food is available a la carte for an additional
PHOTO COURTESY OF PINES DINNER THEATRE
S
FOCUS ON THE ARTS
cost. NOTE: For this event, dinner and show happen concurrently. This show is rated PG-13. n “Why Do Fools Fall In Love?” May 13 – June 26 A 1960s Trip Down Memory Lane! Millie’s getting married! At her impromptu bachelorette party, Millie and her best friends Sally, Florence and Dee Dee dive into age-old questions about love, marriage, and the overwhelming dating game. As the celebration picks up steam and the drinks flow, the girls reveal scintillating secrets about their love lives, as they poke fun and challenge each other to take control of their lives. Featuring smash pop-hits from the 1960s such as “My Boy Lollipop,” “I Will Follow Him,” “You Don’t Have To Say You Love Me,” and “Hey There Lonely Boy,” this uplifting show reaffirms that during life’s struggles, true friendship will unveil its everlasting strength – and often with a real rockin’ beat! SHOWTIMES Select Wednesdays and Thursdays: 12:30 p.m. dinner, 1:30 p.m. show Fridays: 6:30 p.m. dinner, 7:30 P.m. show Saturdays: 6:30 p.m. dinner, 7:30 P.m. show Sundays: 12:30 p.m. dinner, 1:30 P.m. show PRICING Adults – Show Ticket: $32 Children (2-12) – Show Ticket $22 *While food is not included in the ticket price, dinner service is available for all performances. All food is available a la carte for an additional cost. For more information, or to order tickets, call 610-433-2333 or visit www.pinesdinnertheatre.com Pines Dinner Theatre 448 North 17th Street Allentown, PA 18104 n
The Heart Care Team in your Neighborhood
Trust is the foundation of all relationships. It is the type of relationship you should have with your doctor. St. Luke’s specialists in heart care are focused on building a lasting relationship with you. This means earning your trust and putting your well-being first, above all other considerations. When it’s time to choose your doctor, trust
Jason Kaplan, DO Cardiologist
Rujul Patel, DO Cardiologist
Ather Mansoor, MD Cardiologist
Michael Summers, DO Cardiologist
is essential. The Heart care you trust. Now more than ever.
For more information, call 1-866-STLUKES or visit sluhn.org/findadoctor.
SPRING 2022
WEST END LIVING 7
WEST END LIVING Q&A
APD Chief Roca on Community Safety, Outreach Programs and More
West End Living: Congratulations on your promotion. What’s your general outlook on the department today? Charles Roca: It’s positive. We’re a growing department; last year, we qualified for federal funding under the COPS hiring program, which enabled us to
hire six new officers. And it’s not growth just for the sake of numbers; it will help us get closer to the proper officer-toresident ratio. Right now, ours is lower than other cities of comparable size. WEL: Do you intend to implement any new policies? CR: It’s not so much a policy change, but we are restructuring a bit to make the department more efficient. I’m looking at our future direction as well, especially in training and succession planning. We have many hardworking officers, and we all want to have a positive impact on our community.
PHOTO COURTESY OF CITY OF ALLENTOWN
When West End Living last spoke with Charles J. Roca, he had just been named the city’s assistant police chief (West End living, season/year). Given his recent promotion to Chief of the Allentown Police Department, we met with him to discuss his perspectives on city law enforcement.
and lets us interact with the tipster in the same anonymous fashion. Many times, those tips do lead to arrests. For example, there’s been concerns with dirt bikes, ATVs and other vehicles that aren’t legal for city streets. With Tip411, you can send us evidence of such activity, maybe even footage that shows where they’re being stored. People sometimes post information on our social media, but we don’t monitor that 24/7. Tip411 is immediate.
I also hope to make people more aware of what goes on within the department. For example, one common concern is the use of force. The department has a detailed policy*, which outlines the rules we need to follow, and I invite everyone to read it. We use de-escalation when possible, but sometimes it becomes a hands-on situation, especially when force is being used against our officers. WEL: People are concerned about safety. What steps are you taking? CR: We want the community to know we are being proactive, so we post information on social media, and address various local groups, explaining things they can do to increase their own safety, as well as ways to protect themselves from rental fraud, mailbox theft and similar crimes. Community officers also work with neighbors to get a sense of what’s normal – and what’s not – in their areas. Communication, with the police and with each other, is important for a vibrant and safe neighborhood. If you see something suspicious, report it. The APD uses the Tip411 app, which residents can easily download to their devices. It enables completely anonymous submission of information, photos and videos directly to the police,
8 WEST END LIVING
SPRING 2022
WEL: How about your outreach programs? CR: Of course, our PAL program works closely with the city’s youth. We continue to implement the city’s “Blue Guardian” program. If we revive an overdose victim with Narcan, an officer and a certified recovery specialist will visit the victim afterward, and work to get him or her into a treatment program. Depending on the situation, officers can also make referrals to community intervention specialists at Pinebrook, to help people get connected to housing, food sources, jobs, and assistive agencies. Earlier, I mentioned the importance of communication. The Allentown Police department’s Facebook page is open to anyone, even if you don’t have an account yourself. We host an informative podcast every month, often with special guests. Recently, we hosted a special-agent-in-charge from the IRS’s Philadelphia office. You can also watch our YouTube channel or follow us on Twitter. WEL: Any closing thoughts? CR: Policing is just one aspect of having a safe city. We also rely on the cooperation of residents and our community partners – schools, businesses, non-profit groups and so on. I’m excited about what the future holds. There’s been lots of good development in the city, but our population is growing, too; it’s becoming richer and more diverse, and that leads to better conversations, and a sense of togetherness. That really helps a community move forward. n
SPRING 2022
WEST END LIVING 9
10 WEST END LIVING
SPRING 2022
SPRING 2022
WEST END LIVING 11
12 WEST END LIVING
SPRING 2022
SPRING 2022
WEST END LIVING 13
14 WEST END LIVING
SPRING 2022
SPRING 2022
WEST END LIVING 15
16 WEST END LIVING
SPRING 2022
BANKING NEWS
Get closer to your money goals with these small steps. It is never too late to make changes to help you get closer to your money goals. Like anything else, taking small steps is critical, and those small steps will lead to big progress. Consider adding some of the recommendations below to your agenda:
Save More. One of the best financial decisions you can make is to pay yourself first. Try to put away as much money as you can each month. If you find yourself struggling to save, make it easier on yourself by automating your savings. By arranging to have a portion of each paycheck land directly in your savings account, you›ll avoid the temptation to spend that money elsewhere. Spend Less. If you’re serious about cutting costs, set a budget and stick to it. That way, you’ll see exactly where your money is going, which of your expenses are non-negotiable, and where you have room to cut spending. Consider taking advantage of a digital budgeting app to make the process easier for yourself. Also, minimize mindless spending by going on a cash diet for a few weeks. You might be surprised by how mindful you are with your money when you can physically see and touch it. Pay Off Credit Card Debt. If you have credit card debt, look at your various balances, see which have the highest interest rates, and tackle those first. The sooner you get rid of those unpaid
balances, the less money you’ll throw away on interest. Build an Emergency Fund. Life is full of surprises. Being financially prepared for whatever life might throw your way is essential. Ideally, your emergency fund should contain a minimum of three months› worth of living expenses so that you’re covered in case your car breaks down, your home needs repairs, or you lose your job and need income while you search for a new one. Save for Retirement. The more money you sock away for retirement, the more comfortable a lifestyle you’ll have access to as a senior. Take advantage of your company›s 401(k) and match if it’s offered. The match is free money! In most cases, the amount taken out of each paycheck is so small that you likely won’t even notice it. Start a Side Hustle. If you have the time, establishing your own side stream of income doing something you enjoy can be both financially and personally rewarding. Now more than ever, the gig economy is booming, so take advantage of it. Improve Your Financial Literacy. Whether you’re young or old, the more knowledgeable you are about your finances today, the better off you’ll be tomorrow. That is why QNB Bank has partnered with KOFE, which stands for Knowledge of Financial Education. Together, we can show you how to manage your finances with free educational videos, step-by-step how-to guides, and interactive games for all ages. KOFE also offers free financial coaching by certified credit counselors. Learn more by visiting qnbbank.kofetime.com or calling 844-231-7871. n SPRING 2022
WEST END LIVING 17
FIT FOR LIFE
Designs by
Maria Anastasia
St. Luke’s Welcomes Andre Reed as Community Ambassador
YOUR NEIGHBORHOOD FLOWER & GIFT STORE Fresh Flowers, Plants, Silks, Candles, Cards, Purses, Scarves, Placemats, Aprons and so much more! Delivering flowers throughout the Valley
607 N. 19th Street, Allentown
(610) 770-3213
John Graeffe Licensed Agent
John Graeffe, a Lehigh Valley real estate professional, is ready to help you with your real estate needs. After attending Wagner College on Staten Island, John came back to the Valley to settle down with his wife and three kids in the West End where he has been living for 9 years. Native to the area, John is no stranger to everything that the Valley has to offer and would love to help you. Services include residential, commercial, and retail. Call or email John today for your real estate solutions! Contact: JGraeffe@alt-realty.net | (610) 332-9900
18 WEST END LIVING
SPRING 2022
PHOTO COURTESY OF ST. LUKE’S UNIVERSITY HEALTH NETWORK
Welcome Spring with a Fresh Floral Arrangement
Andre Reed has been appointed as a St. Luke’s Community Ambassador.
St. Luke’s University Health Network is pleased to welcome NFL superstar and Hall of Famer Andre Reed to its team of community ambassadors. Born at Sacred Heart Hospital and raised in Allentown, Reed graduated from Dieruff High School in 1981 and went on to play at Kutztown University. A prolific wide receiver, as number 83, Reed played for the Buffalo Bills for 15 years and was a fourth-round pick in the 1985 NFL draft. Throughout his career, Reed played in seven Pro Bowls and four Super Bowls. He recorded 951 career receptions and 88 career touchdowns. In 2014, Andre Reed was inducted into the National Football League Hall of Fame in Canton, Ohio. Reed has been very involved in supporting the community and working with youth in particular. He is an ambassador for the
Boys and Girls Clubs, created the Read with Reed 83 Program and started the Andre Reed Foundation, which is specifically focused on helping kids. As a community ambassador, Andre will work closely with St. Luke’s to help create opportunities for underserved youth in the Allentown community and promote the “Fit for Life” Vision of the Network. “Like St. Luke’s, Andre is committed to Allentown, which makes him the perfect person to add to our growing list of community ambassadors. We are excited to welcome him to our St. Luke’s family and look forward to partnering with him in the work we are doing for the Allentown community,” said Bill Moyer, West Region and Allentown Campus President. Welcome to the St. Luke’s team, Andre! n
RON’S RAMBLINGS
History Rings from Muhlenberg College’s Bell Tower By Ron Epstein
PHOTOS COURTESY OF MUHLENBERG COLLEGE
Residents of Allentown’s West End who live in the neighborhood surrounding Muhlenberg College can hear the sound of the chimes from the college bell tower every hour, on the hour, each day of the week. At noon each day they play Gaudeamus Igitur, Haas Library Construction Horn 1927 often played or sung at high school dedicated on May 28, 1929. and college graduations; at 6 P.m., While some were not pleased by Muhlenberg’s Alma Mater is the shape of the dome, referring played. People who have lived in the area for several years probably to it as “resembling a milk cow’s inverted udder,” most were take the sounds for granted. But inspired by the edifice and proud there is an interesting history that -- while not identical -- it behind the bells. strongly resembled “Tom Tower” It began in the 1920’s with the of Oxford. college’s need for a new library. In 1947, the Ettinger building, Before 1929, Muhlenberg’s library which contained a clock and bell was located in the Administrative tower, was destroyed by fire, Building (Ettinger). It consisted along with its second and third of three book collections from floors. The cause of the fire has the Euterpian and Sophronian never been ascertained. Shortly Literary Societies and the college’s afterward, a similar clock was own collection. These books had installed in the library tower. accumulated through purchases In 1957, the library building and donations over the years and, by the 1910’s, were stored in boxes and tower were named the and closets, which made it difficult John A.W. Haas College Center, in honor of the Rev. Dr. John for students to access. Augustus William Haas, the third A group of students, parents, and longest serving president of and faculty visited Christ Church Muhlenberg College (32 years), College in Oxford, England and who died in 1937. were fascinated by its “Tom A set of bells manufactured Tower,” designed in 1681-82 by by Schulmerich Carillons Inc. of Sir Christopher Wren. Plans for a Sellersville, was donated in 1960 new Muhlenberg library included construction of a dome tower to be by the Miller family, owners of the Morning Call newspaper, as a gift modeled after it. to the college. Installed on April 3 The library building, designed of that year, they were named the by architects Ruhe and Lange of “Miller Memorial Carillons” in Allentown, was made of brick honor of the late former publisher and limestone. The groundDavid A. Miller who was an 1894 breaking ceremony took place in graduate of Muhlenberg. the spring of 1925, although the (A “carillon” is a set of tuned cornerstone was not laid until the following spring. The building was cast bronze bells, mounted in a
tower, and typically played via a keyboard.) In 1982, the library tower was named after David A. Miller. The marker at the college’s 24th and Chew St. corner reads:
(above) Haas Library Dedication 1929 (below) Historical Photo of Haas Library Exterior
The David A. Miller Bell Tower A Replica of “Tom Tower” At Christ Church College Oxford Is Named In Memory Of David A. Miller Class Of 1894 Journalist Philanthropist and One of Pennsylvania›s Most Distinguished Citizens Board of Directors, November 19, 1982 Muhlenberg College
Upon graduation from Muhlenberg, David Miller became a reporter for a newspaper called the “Morning Critic.” Five months later, he purchased one-quarter interest in the company and became one of its publishers. On New Year’s Day in 1895 he renamed the paper “The Morning Call” and by the turn of the century, through his hard work and diligence, made it the largest and eventually the only newspaper in Allentown. Upon his death in 1958, his two sons, Samuel W. and Donald P. Miller, took over publishing. When Sam died in 1967, Don became the sole publisher for the next 12 years and the sole owner until he sold the paper to the Times-Mirror Newspaper chain in 1985, which itself was acquired in 2000 by the Tribune chain. In 1984, after college librarian Christine Fiedler returned from a trip to Oxford to study the great “Tom Bell,” the Schulmerich Company redesigned the Miller Bell to approximate the tone of the great “Tom.” A rededication ceremony took place on April 7,
the birthday of David Miller. His oldest son Robert K. Miller rang the bell in a sequence of numbers to mark his father’s birth. (April 7, 1869) Plans were made for this to be an annual event. In 2014 or 2015, while powerwashing the tower, workers discovered cracks in the limestone, that had been hidden by many years’ worth of accumulated dirt. Decades of wind forcefully blowing against the structure is believed to be responsible for the damage. Although the building was structurally sound, it was feared that water could seep through the cracks and damage the steel beams that the limestone protected. In 2017, the tower was repaired with a new type of limestone that was not as rigid as the old and was able to move slightly with the wind. The original chimes were replaced with digital versions in 2003, and the bells were removed from the tower and placed in storage. n SPRING 2022
WEST END LIVING 19
ART SHOWS
You probably know Studio 924 for stylish haircuts and coloring and an array of spa services. But the salon has also hosted a continuing series of solo art exhibitions since late in 2020. Owner Ann Giglio said, “In addition to connecting our guests with the art community, we also
enhance the beauty of our salon and create an experience for all of those that visit. Anyone can stop by anytime to take a look at the art and learn about the artist’s history and portfolio of work.” One recent exhibit featured the results of a 14-month collaboration between the salon’s staff,
photographer Ellen Kalinosky and artist Phyllis Salveson. It included a dozen depictions of the shop’s staff as characters in an oldfashioned carnival. Works by Diane Chisdak are on display until April 1. Chisdak recently retired from Fleetwood Area High School. Upcoming artists include: n Nancy Bossert, April 1 – June 3 n Jeff Echevarria, June 3 – August 5 n Preet Kaur, August 5 – September 9 n Garret Flanagan, September 9 – October 5 Giglio noted that all art displayed is available for purchase, and sale proceeds go directly to the artist. Local artists can contact the
+ NO minimum balance requirement NO monthly maintenance fee NO fees for debit/ATM card or purchases made with the card
PHOTOS BY JANE GEIST PHOTOGRAPHY
Hair Salon Features Local Artists’ Works
salon at studio924salon@gmail. com; by calling 610-434-0180; or just stopping in. Studio 924 924 North 19th St. Allentown 610-434-0180 studio924salon@gmail.com n
BONUS*
FREE fraud protection with Text Alerts and our exclusive CardValet app FREE personal assistance in redirecting your automatic payments and deposits
LIBERTY STREET OFFICE: 2002 W Liberty Street at the Allentown Fairgrounds | 610-882-8800 | embassybank.com *$50 bonus applies to personal Free Checking for Life accounts opened at our Liberty Street office or online. Limited time offer. The bonus will be credited to the new account within 5 business days of the account opening with a minimum of $1,000 in new money (defined as money not currently on deposit with Embassy Bank). Limit one $50 bonus per household. Bonus may be subject to IRS 1099 reporting.
20 WEST END LIVING
SPRING 2022
STANDING TALL IN THE WEST END
Sycamore Trees—Icons of the West End
Artist Hans Moller (19052000) had an eventful life – a German art instructor, painter and bricklayer whose emigration to the U. S. in 1936 enabled his Jewish wife Helen (Rosenblum) to escape the Nazis. He later worked as a graphic designer for the Lord and Thomas advertising agency, had 25 solo exhibitions in 20 years, and easily moved among expressionism, abstractionism, surrealism, cubism, pointillism and fauvism. “Hans mainly lived in New York City, but spent three months each year in a house on Monhegan Island, off the coast of Maine,” said West End resident Larry Miley. Miley is also a director of the Hans Moller Studio and a former neighbor of Moller. “One of his Maine neighbors lived in Allentown and owned a gallery, and he persuaded the Mollers to move here.” They found a home at 22nd and Allen Sts., which was ideal for their situation. “They lived upstairs, and its layout and design suited his need for studio space, and it offered wonderful northern exposure,” Miley said. “He could see the tree canopy from his living room and dining room – the windows were so broad they practically presented a picture themselves – and kept
of the Allentown Shade Tree Commission. “They’re very adaptable to different environments,” he adds. “Many tree species are limited to certain geographic areas, because of climate conditions, but London planes can grow practically anywhere from Florida to Alaska.” It’s a vigorous and fast-growing species, Brown notes. Its bark presents a curious contradiction. “Tree bark is a protective covering,” he says, “and you’d PHOTOS BY JANE GEIST PHOTOGRAPHY
One of the West End Theater District’s most striking features – for residents and visitors alike – is the graceful “canopy” of trees that adorns West Allen St. from 22nd St. to 27th St. Although they’re often called “sycamores,” they are actually London plane trees – usually considered as a hybrid of American sycamores and oriental planes. “London planes were developed in England during the 1600s,” says Christian J. Brown, principal of Brown Design Corp. in Allentown; a registered landscape architect; and chair
expect a durable tree like the London plane to have a thick bark. Instead, it’s very thin, and the tree actually sheds its bark as it grows each year, much like a snake sheds its own skin.” The accumulated bark can be messy, but Brown compares it to trees’ annual leaf drop – aggravating, perhaps, but a small price for our enjoyment of them the rest of the year. Why are so many on Allen St.? That’s a bit of a puzzle, too. Brown has traveled through Europe, and says similar arrangements are fairly common on the broad boulevards of England and France. “Those are usually major routes into and out of a city,” he says. In our area, Hamilton St. and Tilghman St. would be
more typical spots; he also thinks American Parkway would be an expected location. But Allen St. runs through a residential neighborhood, lined with single and twin homes. “I have no idea why Allen was chosen,” he says, “but I’d love to find out. Let’s call it a happy accident that’s become an icon of the West End.” The West End Alliance helped extend that iconic design through its tree-planting project in 2017, when 50 new London planes were planted along Allen from 21st to 17th Sts. n
Foot Pain? We can help!
Larry Miley with Moller Painting
drawing materials on a music stand there. Hans seemed fascinated by the trees, perhaps because he’d been a city dweller for so long. He’d sketch them over and over for nine months of the year. In fact, there were sketches on the stand the day he died.” Miley said Moller often first rendered paintings as watercolors in Maine, and then remade them with oil paints in Allentown. “But he never painted the trees in oils,” Miley said, ‘and I’m not sure why.” Miley now lives in the home the Mollers occupied, and owns an original 18” x 24” watercolor painting of the trees. n
Accepting New Patients
Irene E. Economou, DPM LLC
610-821-9585
103 South 17th Street Allentown, PA 18104 SPRING 2022
WEST END LIVING 21
Long-time Community Champion Leon Peters Dies
Joe Schaefer Remembered
The Lehigh County Agricutural Society lost one of its shining lights with the passing of President Leon S. Peters on December 4. Peters was affiliated with the society for over 35 years. He was elected president of the society by its members in August 2021. Previously, he served on the executive committee, and was treasurer since 2012. He was the society’s librarian for two years before becoming treasurer. A community stalwart throughout his lifetime, Peters became involved in the society in 1978 as a director after former Allentown Fair president William Harris Jr encouraged him to join the agricultural society and lend his financial expertise. Peters helped establish The Great Allentown Fair Foundation, which grants scholarships to deserving students, and collaborated on the development of its inaugural capital campaign to renovate
The West End Theatre District lost one of its biggest boosters with the passing of Joseph Schaefer on February 8. Many West End residents knew Joe as the president of Allentown Appliance, which he founded in 1987 (as a one-man operation) in a little storefront on N. 10th St., specializing in used appliances and repair services. In 2001, he relocated the business to its current location at 1824 W. Allen St. By the time of Joe’s passing, Allentown Appliance had grown from a solo operation to a retailer with 18 employees and five trucks. Joe also served as a board member of the Intercounty Appliance Corporation, a buying cooperative representing 85 members in the Northeast, from Boston through Philadelphia. Joe graduated from William Allen High School in 1983. He enjoyed playing drums, and was an enthusiastic member of the Mopar Club, where he indulged his love of building and racing cars.. In addition, he supported the Wings2Peace Charitable Fund, a nonprofit organization that is committed to bringing hope and support to families of pediatric hospice patients across the Greater Lehigh Valley.
M U H L E N B E R G
and illuminate the cupola atop the Martin F. Ritter Grandstand Building on the Allentown Fairgrounds. He received the annual Friend of the Fair award, presented by the Pennsylvania Department of Agriculture, which recognizes the recipient’s outstanding leadership, volunteerism, community engagement and dedication to their Fair. n
T H AT R E
+
D A N C E
In Mi
spectacular dance works by faculty and guest artists
March 31 - April 2
484.664.3333
muhlenberg.edu/dance SPRING 2022
AWARD FOCUS
Gruber Gets Award
Heidi Cruz-Austin | Karen Dearborn Megan Flynn | Natalie Gotter | Earl Mosley Randall Anthony Smith | Robyn Watson
22 WEST END LIVING
Joe was also a great cheerleader for the Theatre District, having served on the West End Alliance board as both a member and its president. He recognized the District as a thriving, unique neighborhood, and was the driving force behind the creation and development of West End Living, which he envisioned as a way of celebrating the District and of keeping its neighbors and business owners connected with each other. Joe is survived by his son Jay, his sister Jill, and the mother of his son, Soon Ju Schaefer. You can help honor Joe’s life by contributing to Wings 2 Peace (wings2peace.org) n
Beverly Gruber, Chairman and Chief Executive Officer of the Lehigh County Agricultural Society, recently received a lifetime pass and commemorative plaque from the Pennsylvania State Showmen’s Association, following her retirement after 22 years as the organization’s president. PSSA is an association of 550 members that represents food concessionaires, carnival owners, ride and game operators, county fairs and entertainers. Through Beverly’s tenure with PSSA, she was instrumental in
Beverly Gruber Retires after 22 Years
securing space for the merry-goround at the Pennsylvania Farm Show. The money raised from the ride is donated to the Farm Show Scholarship and the PSSA Scholarship Funds for annual scholarship awards. n
From Representative Schlossberg 1 in 10
WHY I LIVE HERE
They Like the West End’s Arts, Restaurants and Parks Rick and Michelle Stringer settled in the West End in 2020, after spending years in other parts of Allentown, in Easton’s College Hill area, and even England for a time. He’s vice president of consumer and customer solutions for Crayola, and she’s the chair of the Allentown Art Museum board. “We wanted to live in the West End when we moved to Allentown, but couldn’t find a property we liked,” Michelle said. “This house [222 N. 28th St.] was a ‘show home’ for an Allentown Art Museum fundraiser for which I volunteered. After I saw the house, I took Rick through and we decided this was the right house at the right time.” The Stringers were impressed with the home’s historical significance; it was built in the middle of the Great Depression
Pennsylvanians have unclaimed property waiting to be claimed!
Uncashed Checks Old Bank Accounts Insurance Payments Rebates/Refunds Utility Deposits And more… Search online by visit PaTreasury.gov and look for the Unclaimed Property Search. If you need help doing a search, printing the forms or submitting the claim, give my office a call. n
Representative Mike Schlossberg 2030 W Tilghman St, Suite 100 Allentown, PA 18104 610-821-5577 RepSchlossberg@pahouse.net www.pahouse.com/schlossberg
and had often been open to the public. “We thought we’d be good stewards of the home,” Michelle said. “Our kids were three and six at the time,” Rick said, “so having a good school was important to us. We enrolled them at St. Thomas More School on Flexer Ave.” The little ones are grown (daughter Isabelle lives in Washington. D. C., and son Sam is enrolled at the University of Montana), but they still love coming back to the home. The Stringers have long appreciated the diverse businesses in the West End, especially the Civic Theatre and the many restaurants, even when they lived outside of the immediate area. “We also love being so close to the parks – they’re a real asset to the community,” she adds. n
Where Is It?
WINTER WINNER!
Do you recognize this image? Identify its location in the West End Theatre District and you could win a $25 gift certificate from a restaurant in the neighborhood.
Muhlenberg Elementary School Congratulations to
Jennifer Serrao,
PHOTOS BY JANE GEIST PHOTOGRAPHY
Winner of our Winter 2021 contest!
Send your entry by e-mail to michael@drabenstott.com or mail to: M. Drabenstott, 2346 W. Allen St., Allentown PA 18104 By March 31, 2022. One winner will be randomly selected from all the correct entries.
Saturday, June 4, 8 a.m. to 2 p.m.
It’s time to clean out your attic, basement, and garage for The Great West End Yard Sale. Send your street address and a couple of sentences about what you will be selling to TheGreatWestEndYardSale@gmail.com and we will post it on our website, www.westendallentown.com, beginning in May. Thank you! SPRING 2022
WEST END LIVING 23
YOUR PASSIONS ARE WHAT FUEL US TO KEEP INNOVATING We’ve been a part of your community for years providing reliable Internet, TV, and phone services and 24/7 customer support. We’re evolving to better serve you, your passions, your work, your life. We’re evolving so that you can connect to a world of astounding possibilities.
Introducing Astound Broadband powered by RCN.
Fast, reliable Internet
On Time Guarantee
30-Day MoneyBack Guarantee
No Data Caps
1.800.4.ASTOUND | astound.com Observed speeds may vary based on device connection & other factors outside of Astound Broadband’s control. Modem required for internet service. Visit www.astound.com/official-notice for additional terms and conditions. Other restrictions may apply. ©2022 RCN Telecom Services (Lehigh) LLC. All rights reserved. 3359AST
243359A_Print WESTAds.indd END 3LIVING
SPRING 2022
2/4/22 4:58 PM
