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Neighborhood Art

Jay’s LocalMural Promotes Allentown

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PHOTOS BY JANE GEIST PHOTOGRAPHY

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The splashy, colorful mural that adorns the northeast wall of local eatery Jay’s Local is hard to miss. And the distinctive urban art was always part of the plan.

“Since before we opened our doors in 2019, we knew we wanted our space to belong to the local community and be a place for neighbors to gather and feel welcome. This mural is an extension of that vision,” said Lyell Scherline, co-owner.

Scherline said the design came about as a team eff ort among the owners, staff and creative team. “We wanted to do something that was familyfriendly and inviting,” he said. “And, because we’re a restaurant, it defi nitely had to involve food.” A vibrant design would also lend itself to appearances in social media and serve as a backdrop for photos.

The creative team selected Dripped On Productions, an art production company specializing in murals and street art for businesses, large corporations, developments, events, festivals, educational programs and private residences. It was founded in 2014 by Lehigh University graduate Denton Burrows and Jonathan Neville, and has since worked with over 50 clients, including City Center Investment Corp, MasterCard, Lehigh University, Pabst Blue Ribbon, and ArtsQuest, among many others. “We found the Dripped On crew to be very professional and artistic,” Scherline added. “We gave them plenty of feedback, and were okay with making changes even as the painting went up.” He noted that the mural was created entirely with spray paints – no brushes and no rollers.

The word “Allentown” is prominently featured because “People from other states and countries will be in the area because of Muhlenberg College, and we wanted to promote the city a litt le bit. They might know about St. Luke’s and Dorney Park – and now they’ll remember us.”

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