Winter 2022 West End Living

Page 1

WEST

LIVINGn n

BRUSH TOUCH

Gateway Mural Unveiled at

Civic’s 514 Theatre

Last month the City of Allentown, the Allentown Arts Commission, Materials Conservation and Civic Theatre dedicated a gateway mural on the exterior wall of the 514 Theatre on 19th and Early streets. “Follow the Stars” was created by Lehigh Valley artist, Rosemary Geseck, to celebrate the magic of the theater. Geseck was chosen through a regional call to artists, where the Allentown Arts Commission, City and Civic Theatre staff worked collaboratively to select the artist.

Rosemary Geseck is a long-time instructor at the Baum School of Art, and an Instructor for Art Residencies with the Allentown School District. Her artistic presence is visible in many works of art in the Lehigh Valley. The design for this mural incorporates the Art Deco elements of the Civic Theatre and many of the characters and iconic elements

from their theatrical productions. The artist’s hope is that this theatrical journey will spark happy memories of productions the viewer has seen and hopefully encourage a curiosity about those productions that are less familiar.

The mural process began by creating the upper portion on parachute cloth in a studio. It was then cut into 2-foot sections and then all 21 strips were carefully adhered to the building’s wall. The lower portion was painted

END
WINTER 2022 www.westendallentown.com Volume 8, Number 4
WINTER 2022 WEST END LIVING 1
PHOTOS BY JANE GEIST PHOTOGRAPHY
(continued on page 2) IN THIS ISSUE 1 Mural Unveiled 2 Nort Port Cheese Balls 3 Alliance Support 4 Focus on the Arts 6 Banking News 8 World of Food Festival Recap 9 Students of Note 10 Dogs of the West End 11 Healthy News 12 Daddy O’s Studio 13 Why I Live Here? 14 Ron’s Ramblings 15 Schlossberg Report 15 Where Is It? 15 Thanks Advertisers

on site to finish the work of art. A dedication of the mural took place on October 14.

Geseck was asked what her favorite features of the mural were and she replied that she loved incorporating different painting techniques in the piece. For instance, the couple on the left with the umbrella is painted using pointillism, a technique used by artist Georges Seurat. The roses on the mural were created with a gradient or ombre effect, inspired by Georgia O’Keefe.

According to the Allentown Arts Commission, the mural is just one of many works of public art being created in Allentown. The goal of these projects is to enhance the aesthetics of the city while creating meaningful connections between community members and the spaces we inhabit. We feel fortunate to have one of these creations in our neighborhood. n

Nort Port Cheese Balls

As the holiday season approaches, our thoughts turn to guests and food. And you can impress your family and friends with delectable cheese balls, made right in our neighborhood.

Lauren Geldon, owner and “chief cheese baller” at Nort Port, The Cheese Ball Company, recently relocated her production facility to Jay’s Local, 2301 West Liberty Street, Allentown.

“I had been making cheese balls for years,” she recalls, “and I realized that, by law, wineries and breweries needed to have some kind of food available when no food trucks were around. I started marketing them wholesale to wineries and breweries, and eventually expanded to pop-up sales announced through my website.”

Thank

Geldon also appeared at various local events, such as the Bethlehem Harvest Festival, the

You to our West End Alliance Cornerstone Partners

WEA Cornerstone Partners commit to a year-long investment in our neighborhood and WEA activities. We are grateful for their support. For more information on becoming a Cornerstone Partner, contact Michael Drabenstott at (610) 417-0503.

Managing Director Ann Biernat-Rucker For advertising information, contact Ann at 610-703-8004 annbiernatrucker@gmail.com

West End Living is published quarterly by the West End Alliance, Inc. to promote the West End Theatre District.

EDITORIAL Editorial suggestions or comments? Contact us at westendlivingmagazine@gmail.com

Publisher assumes no responsibility for return of unsolicited manuscripts, photos or artwork. Nothing may be reprinted in whole or in part without written permission from publisher. Printed in U.S.A.

PUBLICATION STAFF Editor — Robert Stevens Writer — Frederick Jerant Copy Editing —Sara Muir Designer — Publication Design, Inc. Photographers — Jane Geist — Hub Willson Editorial Consultant Michael Drabenstott
ADVERTISING
•••
•••
•••
LIVINGn n
WEST END
2 WEST END LIVING WINTER 2022
West End Alliance, Inc. PO Box 173, Allentown, PA 18105 www.westendallentown.com
NEIGHBORHOOD
NEW TO THE
1926 West Allen street AllentoWn 610-434-2628 henryss A ltofthese A .com fine diningWhere the OWner Wears an aprOn, nOt a tie!
TOUCH
Mural (continued from page 1)
BRUSH
Civic Theatre

Perkasie Farmers Market, Black River Farms & Black River Wine Bar in Bethlehem, and Cellar 159 in Easton. Her production facility moved through three other commercial kitchens in Easton and Allentown before establishing a home-base at Jay’s Local.

“I live nearby,” Gledon said, and am a regular visitor to Jay’s Local. My own production space was limited and Lyell Scherline was looking for people to use the commercial kitchen at Jay’s – and that’s how we came together,”

Geldon said.

Nort Point always has a selection of four flavors: two year-‘round and two seasonal. Her best-seller, the “Everythang” is a combination of vegetable cream cheese and “everything bagel” seasoning mix. It comes with toasted bagel chips, and Geldon suggests pairing with Riesling wine or Pilsner beer.

The “Mammoth” is a classic mix of Vermont and sharp cheddars, coated with roasted pecans and accompanied by pretzel snaps. Geldon says it goes well with Cabernet Sauvignon, Pinot Grigio or your favorite beer. It weighs over 12 ounces.

Holiday flavors include the “Frenchie,” reminiscent of French onion soup shot through with sharp cheddar cheese, coated in toasted almonds, and sold with rye bagel chips. Try pairing with Viognier white wine or a Guinness beer.

And although Linus van Pelt’s “Great Pumpkin” has come and gone, Nort Port carries the namesake cheeseball. Bursting with pumpkin pie spice, and coated with cinnamon-honey pretzel graham bits, it goes well with Vidal blanc or porter wine.

All Nort Port cheese balls cost $15 each, and are available at Jay’s Local. Geldon adds that she will have some pop-up sales for the holidays, so check regularly at nortport.com. n

West End Alliance is completing another year of hard work to make the

District a more vibrant, more inviting place to live, visit and run a business.

End

You’ve probably noticed many of the things we do. Maybe you didn’t know we did them:

n Maintaining nearly 50 planters along 19th Street and adjacent streets

n Planting trees along our streets

n Publishing West End Living four times a year

n Producing, mounting and maintaining West End Theatre District banners

n Installing roofline lighting and holiday lights in the neighborhood n Conducting neighborhood clean-ups

n Organizing neighborhood events like the World of Food Festival, West End St. Patrick’s 5k and West End Yard Sale

n Keeping you updated and supporting merchants through social media and email n Representing the needs of the neighborhood to Allentown city leaders We can only do these things with support from people like you. Maybe you can send $5. Maybe $20. Maybe $100 or more. Any donation is welcome. We are a 501(c)(3) not-for-profit organization and will send an acknowledgement of your contribution.

are grateful for your support of the West End Theatre District. Your neighbors thank you, too!

WINTER 2022 WEST END LIVING 3
PHOTOS BY JANE GEIST PHOTOGRAPHY The West Theatre
We
A CALL TO ACTION Love the West End? Support It! q YES, I want to help the West End Theatre District! Name ______________________________________________________ Address ____________________________________________________ Phone _____________________________________________________ Email ______________________________________________________ q Please add me to your mailing list Donation q $__________ Any amount you see fit. q Include my name in the next issue of West End Living Mail to: West End Alliance, 1908 W. Allen St., Suite 103 B, Allentown, PA 18104 MAIL-IN q $10 q $25 q $50 q $100 q $250 q $500 YOU CAN DONATE ALSO ONLINE AT WESTENDALLENTOWN.COM. SCROLL TO THE BOTTOM OF THE HOME PAGE AND CLICK ON THE “DONATE” BUTTON.

At the Jewish Community Center

All events take place at the Jewish Community Center (JCC), 702 N. 22nd Street Allentown, PA 18104, unless otherwise noted.

n Stagemakers Youth Theater Presents Disney’s Moana Jr. Nov. 10 at 7:00 p.m. Nov. 13 at 12:00 and 4:00 p.m. Tickets: $15 All Ages

Join Stagemakers Youth Theater for their fall production of Disney’s “Moana Jr.” The show is a 60-minute musical adaptation of the 2016 Disney animated film, bringing the adventures of Moana

and her village of Motunui to life onstage. “Moana Jr.” features all the beloved songs from the film, written by Tony®, Grammy, Emmy, and Pulitzer Prize-winning composer Lin-Manuel Miranda, Opetaia Foa’i, and Mark Mancina, including “How Far I’ll Go,” “Shiny,” and “You’re Welcome.”

This thrilling and heartwarming coming-of-age story follows the strong-willed Moana as she sets sail across the Pacific to save her village and discover the truth about her heritage. Moana and the legendary demigod Maui embark on an epic journey of self-discovery and camaraderie as both learn to harness the power that lies within. With empowering messages of bravery and selflessness, Moana Jr. is sure to bring out the hero within each of us. Tickets are available at www.

lvjcc.org/stagemakers. Contact: Heather Lavin, hlavin@lvjcc.org or 610-435-3571

n Broadway Bus Trip: Choose Your Show

Nov. 20, 9:00 a.m. – 9:00 p.m. Choose between Disney’s n “Aladdin” or “A Beautiful Noise” Price: $199; JCC Members: $179 New this year: Choose your show! The program includes a grab-and-go breakfast at the JCC; a private chartered bus to New York City with a bathroom; and a rear orchestra-level ticket to see either Disney’s “Aladdin” or “A Beautiful Noise.” Space is limited. Visit www.lvjcc.org/specialevents for more information and to register. Contact: Tracy Sussman at tsussman@lvjcc.org or 610-435-3571

or beginner drums, his approach to music instruction does not stick to a rigid curriculum that uses a one-size-fits-all approach. Vocal students will learn proper technique through personalized instruction, fundamental singing exercises and expansion of vocal music repertoire. Contact Heather Lavin at 610-435-3571 or hlavin@lvjcc.org for availability before registering. Visit www. lvjcc.org/musiclessons for more information.

Visual Arts

n Master Crafters: Adult Felting Workshop with Mallory Zondag Dec. 27, 6:30 p.m. – 8:30 p.m. Ages: 18 and up Mixed-media fiber artist and educator, Mallory Zondag, will lead a workshop to create your own felted snowflake. A felted snowflake is a great way to add texture to your winter decor and learn new skills in a social environment. This workshop is open to all skill levels; beginners are both welcome and encouraged to participate. Seats are limited. Visit www.lvjcc.org/specialevents for more information and to register. Contact: Heather Lavin at hlavin@lvjcc.org or 610-435-3571

Cultural Arts/Holiday Programs

n Family Hanukkah Shabbat Party

Private Music & Voice Lessons

Monday-Friday

3:00 p.m. – 6:00 p.m. Price per Lesson: $45; JCC Members: $35 12-Lesson Package: $540; JCC Members: $420

Ages: 5 and up Lessons are 30 minutes, by appointment only Whether instructor Jeff Bowers is teaching voice, guitar, piano,

Dec. 16, 9:30 a.m. – 10:00 a.m. Join us at the JCC for a special free community Shabbat party for all ages celebrating Hanukkah, including songs and stories led by our Early Childhood Education staff. Contact: Lisa Yoskowitz at lyoskowitz@lvjcc.org or 610-435-3571

n Community Hanukkah Celebration and Candle Lighting Dec. 18, 3:00 p.m. – 5:00 p.m. Price: $20; JCC Members: $15 Bring your family and friends and join us at the JCC as we celebrate Hanukkah with the community. Enjoy fun activities for the whole family including kids crafts, latkes, doughnuts, and

FOCUS ON THE ARTS
into
4 WEST END LIVING WINTER 2022
Fall
Winter Events
610.774.9532 1741 Liberty Street, Allentown, PA 18104 www.s3salon.com HAIRCUTS & STYLING y FACIALS NAILS & PEDICURES y UP DOS EYELASH LIFT & EXTENSIONS y WAXING y MAKEUP We look forward to seeing you soon!
PHOTO COURTESY OF JCC

join us as we light the menorah together. All ages are welcome. For more information and to register, visit www.lvjcc.org/specialevents or contact Jackie Weiss at jweiss@ lvjcc.org or 610-435-3571.

At the Pines Dinner Theatre

n “At the Stroke of Midnight” Nov. 10 – Dec. 23

A Heart-Warming Christmas Tale!

Back by popular demand, don’t miss the Christmas show that the Times News described as “the best original musical and Christmas show in years.” When William, an overworked clockmaker, becomes overwhelmed with Christmas orders, it will take a miracle to help him find the true meaning of Christmas. But with a bit of luck, and some holiday magic, he discovers the joy of Christmas, and just in the nick of time! This charming original musical will have even the most determined Scrooge smiling as the true message of Christmas is revealed.

Show Schedule: Select Wednesdays and Thursdays: 12:30 p.m. dinner, 1:30 p.m. show

Fridays: 6:30 p.m. dinner, 7:30 p.m. show

Saturdays: 6:30 p.m. dinner, 7:30 p.m. show

Community Banking at

QNB Bank

takes pride in its 145-year history of serving our local area as an independent community bank. In 1877, the Bank was founded by area merchants who wanted a local bank to serve the community's interests.

Today, QNB Bank continues to serve the interests of individuals and businesses in our community by providing a broad range of robust nancial services to meet your nancial goals.

We invite you to experience local banking with local management and decision making, all while enjoying exceptional, personalized attention and service. Learn more today by visiting QNBbank.com.

n “Summer Lovin’” –The Rodewell High Comedy Murder Mystery Parody! Jan. 27 – Apr. 29, 2023

Get ready to hang with the gang from Rodewell High, including Denny, Cindy, and all their friends in this hilarious immersive murder mystery. It’s time for the summer talent show, and when things don’t go as planned, some unlucky stiff ends up six feet under. Join in the fun and help figure out who is the killer as we head back to the ‘60s in this all-new murder mystery parody!

Show Schedule: Fridays: 7:00 p.m. dinner and show Saturdays: 4:00 p.m. dinner and show, 7:00 p.m. dinner and show

Select Sundays: 12:30 p.m. dinner and show

Ticket Price

Adults: Show Ticket: $32.00

While food is not included in the ticket price, dinner service is available for all performances. All food is available a la carte for an additional cost. n

WINTER 2022 WEST END LIVING 5 Visit Our Allentown Office 535 North 19 th Street 215-538-5600 Visit any
our
of
12 offices in Allentown, Colmar, Coopersburg, Dublin, Perkasie, Quakertown, Souderton, Upper Perkiomen Valley, Warminster & Wescosville QNBbank.com
its
Best

Take Small Steps to Secure Your Identity Online

QNB Bank is committed to ensuring our customers and communities are informed about staying safe online. Learn more about protecting your identity and passwords below.

Have you ever taken a tally of every account you’re signed up with? According to a 2021 study done by NordPass, the average person has about 100 passwords and associated accounts (i.e., credentials). Whether or not these accounts are active, we all run the risk of having this information exposed and misused. Given this shocking average, we can take easy steps to ensure our information is protected in cyberspace. While use of multifactor authentication (MFA) can mitigate the threat of credential misuse by requiring at least two pieces of evidence (e.g., password and code sent to mobile phone) to confirm a user›s identity, not all organizations or users have adopted this preferred method of authentication. When MFA is not yet available, the simplest action we can take is to make informed choices when creating passwords, including what mode of protection we apply to them.

Why you should be using a password manager: A secure way to store your passwords is to use an electronic password manager that allows the use of multi-factor authentication. Not only can a password manager generate strong passwords, but it can also hide them from view. Many password managers will only allow you to view your passwords via multi-factor authentication. The password manager also generates unique and long passwords without you having to come up with one on your own, and it stores each unique password for future use. Computers are much better at randomizing characters than

humans, so you can rest easy knowing you aren’t inadvertently re-using character patterns –which is a big password no-no. Those previously mentioned 100 passwords likely won’t be learned by heart, and that’s okay, as your password manager has your back! Below are forms of multi-factor authentication that can be utilized with a password manager to add that extra layer of protection:

Voice call: Exactly what it sounds like – you can opt-in to receive verification calls from many password managers to confirm your identity.

Biometrics: This is a technology that uses fingerprint or facial recognition software.

Push: You can download corresponding apps on your phone or laptop that will trigger a notification to click on and verify identity.

Hardware token: This is a small device that is either connected to or separate from your password manager. It generates a randomized code.

Email: You receive an email as a form of identity confirmation.

SMS: Similar to a push notification, you receive a text message to verify identity.

We all have a lot to worry about these days but taking a small amount of time to research and activate a password manager can help us avoid at least one type of online vulnerability. You don’t have to do much to become cybersavvy either, as having and using the right tools is sometimes all you need. n

Information provided by the Multi-State Information Sharing & Analysis Center and Stop Think Connect.

6 WEST END LIVING WINTER 2022
BANKING NEWS
COURTESY OF QNB BANK

St. Luke’s Vascular Center – Allentown 1648 Hamilton Street Allentown, PA 18104

St. Luke’s Vascular Center – Easton

St. Luke’s Anderson Campus Medical Office Building

1700 St. Luke’s Boulevard, Suite 301 Easton, PA 18045

St. Luke’s Vascular Center– Bethlehem

St. Luke’s University Hospital Doctors’ Pavilion

701 Ostrum Street, Suite 304 Bethlehem, PA 18015 484-503-8281

Trust is the foundation of all relationships. It is the type of relationship you should have with your doctor. St. Luke’s specialists in vascular care are focused on building a lasting relationship with you. This means earning your trust and putting your well-being first, above all other considerations.

When it’s time to choose your doctor, trust is essential. St. Luke’s University Health Network offers access to the region’s leading team of vascular physicians who are expertly trained in the diagnosis, treatment and management of all vascular conditions such as:

• Carotid Artery Disease (CAD)

• Deep Vein Thrombosis (DVT)

• Peripheral Artery Disease (PAD)

• Varicose Veins

• Lymphedema

• Abdominal Aortic Aneurysms (AAA)

The Vascular care you trust. Now more than ever

For more information, call 1-866-STLUKES or visit sluhn.org/findadoctor.

WINTER 2022 WEST END LIVING 7

World of Food Festival

The West End Alliance’s “World of Food Festival” was a smash, according to festival organizer Stephen Rohrbach.

“We were blessed with perfect weather for the day, and that really brought out the crowds,” he said. “In fact, indications are that it was one of our biggest festivals ever. Our lineup of entertainment -- Mike Guldin and Rollin’ & Tumblin’; Ostrich Hat, GirlCrue, and our headliner M-80 was ideal. Altogether, I call it an ‘eventless event’ – everything ran smoothly, and all of our visitors were safe and happy.”

Rohrbach noted that all the profits from the West End World of Food festival go back to the West End Alliance and stay in the neighborhood, paying for street banners, holiday décor, plant maintenance and other amenities.

Of course, an event of this magnitude requires plenty of preparation, and Rohbach’s committee is already making plans for the 2023 edition. “We will have our first organizational meeting on November 15,” he said, “and any and all who are interested in helping us are welcome to sign up and attend.”

Interested in being part of next year’s fabulous bash on September 16, 2023? Then contact us at WestEndWOFF@gmail.com n

FOOD FESTIVAL RECAP
8 WEST END LIVING WINTER 2022
PHOTOS BY JANE GEIST PHOTOGRAPHY

Great Students

Muhlenberg Elementary Zariya Cerezo

Fifth-grader Zariya is a positive force wherever she is! She is a well-rounded, kind, and helpful person. Zariya is a great student and friend who includes and uplifts others. Her teacher, Mrs. Khuzam, and principal, Loren Yerger, want her to be recognized because she is the quintessential Muhlenberg Owl!

Trexler Middle School Laura Rosario Rodriguez

Laura is a straight-A student who is respected by all of her teachers and peers in the sixth grade. She is currently in all

the first grading period. Laura is musically talented and able to play the violin, oboe, and piano. She enjoys writing and listening to music when relaxing. Laura also loves playing volleyball and looks forward to joining the Trexler volleyball team

year in seventh grade.

William Allen High School Shane Reznick

William Allen High School senior Shane Reznick recently received the Good Citizenship Medal from the Valley Forge Chapter of the Sons of the American Revolution. Shane is an officer in the William Allen NJROTC, as well as a member of the German National Honor

Society, Scholastic Scrimmage, The Canary School Newspaper, and a Representative to the Allentown School District School Board. He spends countless hours involved in community service and embodies outstanding qualities of good citizenship and Canary Pride! Shane recently committed to joining the United States Marine Corps after he finishes high school. n

STUDENTS OF NOTE
WINTER 2022 WEST END LIVING 9
NO minimum balance requirement NO monthly maintenance fee NO fees for debit/ATM card or purchases made with the card FREE fraud protection with Text Alerts and our exclusive CardValet app FREE personal assistance in redirecting your automatic payments and deposits LIBERTY STREET OFFICE: 2002 W Liberty Street at the Allentown Fairgrounds | 610-882-8800 | embassybank.com *$50 bonus applies to personal Free Checking for Life accounts opened at our Liberty Street office or online. Limited time offer. The bonus will be credited to the new account within 5 business days of the account opening with a minimum of $1,000 in new money (defined as money not currently on deposit with Embassy Bank). Limit one $50 bonus per household. Bonus may be subject to IRS 1099 reporting. BONUS *+ advanced classes, along with
PHOTO COURTESY OF SCHOOLS
maintaining perfect attendance throughout
next
Zariya Cerezo Laura Rosario Rodriguez Shane Reznick

Violet is a Shih Tzu who loves visiting people “on the turf” at Jay’s Local and getting her fur cut at Petit Paws, 22nd & Liberty Sts.

Violet is owned by Trent Sear

This is Bandit (on left) and Ziggy. Roger Kichline and Kathleen Paxson

This is Winston, our 120 pound Old English Bulldog love machine. We rescued him a year and a half ago but he already runs the house. Winston’s owner is Vance Farrell

Heres a pic of our 17 month old Luca. Luca is a AKC full bred Border Collie. He loves going on walks and loves people. He is rare because of his reddish brown color. Mr & Mrs Walsh

OUR BEST FRIEND Dogs of the West End 10 WEST END LIVING WINTER 2022 Proud to live and work in Allentown’s West End. Who are you? What do you
for? Why do you matter? Before anyone will buy your product, retain your service or contribute to your cause, they want answers. We can help. Marketing and public relations counsel (610) 417 0503 drabenstottcommunications.com
stand
PHOTO COURTESY OF OWNERS

St. Luke’s Allentown Campus First in Region to Have AI-Driven Ethos Cancer Treatment

St. Luke’s Allentown Campus is the first in Pennsylvania, New Jersey and Delaware to acquire the Varian Ethos therapy system, advancing treatment for cancer patients in the Lehigh Valley and surrounding areas.

“Ethos adaptive radiation therapy is a ground-breaking innovation in cancer treatment,” said radiation oncologist Eleanor Harris, MD, Chief of Radiation Oncology at St. Luke’s University Health Network.

“Adjusting our treatments to precisely match the patient’s specific anatomy and the position of the cancer every day has not been possible before. This is truly the definition of personalized medicine. This technology will allow us to significantly increase the accuracy of radiation treatments while reducing the side effects, and to treat more patients with more types of cancer.”

The new system – located at the St. Luke’s Cancer Center, 240 Cetronia Road, Allentown went live in late September. Ethos therapy is an artificial intelligence (AI)-driven holistic solution designed to increase radiotherapy’s capability, flexibility and efficiency. This new solution can deliver an entire adaptive treatment in a typical 15-minute timeslot, from patient setup through treatment delivery. The goal is to target the tumor better, reduce the dose to healthy tissue and potentially improve overall outcomes.

“We are excited to bring this new personalized care to the Lehigh Valley and proud to be the first cancer center in Pennsylvania to offer this therapy to our

patients,” said Mary-Kate Cellmer, MBA, administrator, St. Luke’s Cancer Center.

The streamlined workflow of Ethos therapy is enabled by its AIdriven planning and contouring capabilities. The physician defines their clinical intent from predefined templates, and the initial treatment plan is generated based on the physician’s intent.

The treatment plan is adapted in response to the variability of the tumor’s shape and cellular characteristics, along with fluctuations in the tumor’s position due to changes in nearby organs.

Ethos therapy offers the use of multimodality images, such as Magnetic resonance imaging (MRI), positron emission tomography (PET) and computed tomography (CT) at the console. By providing an up-to-date view of the patient’s anatomy, Ethos therapy provides clinicians with the confidence to make more informed adaptive treatment decisions. The solution is built on Varian’s latest treatment delivery technology and provides fast imaging and treatment delivery without compromising quality.

“Every patient deserves access to the best and most personalized cancer care,” said Chris Toth, president, Varian Oncology Systems. “Adaptive therapy is the future of personalized radiation therapy, and we are excited that St. Luke’s Allentown Campus has chosen Ethos therapy. Powered by AI, Ethos will allow doctors and clinicians to adapt and personalize the dose to every patient, every day in a typical treatment timeslot. This is a transformational moment for cancer care.” n

WINTER 2022 WEST END LIVING 11 Jay's Local www jayslocal com 2301 W Liberty Street Allentown, PA 18104 610 351 3100 contact@jayslocal com Looking for guidance and help navigating the right care for a loved one? Call Karen at: 484-764-0610 About Our FREE Services: Senior Community Placement In Home Care: Home Nursing Rehabilitation (PT, OT)
We Can Help
Assess your loved one’s care needs.
Assess finances - we can work within your budget.
Personally set up tours and attend tours with families.
Assess for a Home Care Aide if they want to age in place. Serving the Lehigh Valley www.premierseniorplacement.com HEALTHY NEWS
How
COURTESY OF SAINT LUKE’S

Designs by Maria Anastasia

Daddy O’s Studio

It’s music to our ears whenever a business decides to make the West End Theatre District home, but in this case we’ll say it literally!

Daddy O’s Studio – 1752 Allen Street – has relocated to Allentown from its longtime space in Sellersville. Owner Steven Walker, a multi-faceted artist, decided to relocate his music studio closer to his home just over a mile north of the store and benefit from the larger population base of Allentown and the greater Lehigh Valley.

His Allen Street location has a variety of instruments for sale – acoustic and electric guitars, keyboards, percussion – in addition to accessories such as amps, strings, stands and more. He has relationships with a wide range of distributors and manufacturers, which gives shoppers access to a multitude of instruments under the guidance of a seasoned musician.

Walker is offering guitar lessons at the studio with a free initial lesson to gauge the proficiency of the player and discuss goals

and objectives. He said he can teach just about level and any style. “There are a lot of lessons available online, but nothing beats an in-person lesson where you get immediate and personal feedback and have another person keeping you accountable to practice and progress,” he said.

Other offerings at Daddy O’s include artwork, collectibles and books. Walker said he is also considering setting up a recording studio at the location.

He added that he wants to find ways to use music to collaborate with other businesses and bring the community together. That might take the form of musician gatherings at Daddy O’s and performances at neighborhood businesses. “I have my own thoughts and am open to other ideas. There are lots of opportunities to work together,” he said.

He invites the community to stop in, check out the merchandise and talk about music. “I look forward to being part of the neighborhood,” he said.n

12 WEST END LIVING WINTER 2022
PHOTOS BY JANE GEIST PHOTOGRAPHY
“Taking care of families last wishes for their loved ones.” Funeral sprays and baskets ... Delivering flowers throughout the Valley Fresh Flowers, Plants, Silks, Candles, Cards, Purses, Scarves, Placemats, Aprons and so much more! YOUR NEIGHBORHOOD FLOWER & GIFT STORE 607 N. 19th Street, Allentown (610) 770-3213 NEW TO THE NEIGHBORHOOD

Walking Around the Neighborhood

LizBeth Johnson needed a change. Weary of commuting 75 minutes from her home in Westchester County, New York to Manhattan’s Upper West Side, she found a new gig as director of information and instructional technology at Penn State’s Lehigh Valley campus.

Of course, that meant finding a new home. “My #1 consideration was finding a place close to work,” she said. “I wanted to drive about 15 minutes each way.”

She set a radius for her search, and started looking. Although she found several possibilities in Allentown, she was drawn to Livingston St. – which ultimately became her new home.

“I like to walk,” she said, “and I could really see myself walking around this neighborhood.”

When the Covid-19 pandemic hit, she discovered just how walkable the Theatre District is.

“The kids were pretty much quarantined at home,” she recalls, “and I started going out every afternoon for some fresh air and exercise.”

That experience turned into a daily habit. “I walk about two miles every morning before work, and log about five miles on weekends. Two of my favorite routes are Trexler Park and Cedar Beach Park. Allentown’s parks are lovely, and I even walk through

them in the winter.”

Her favorite spot in the West End Theatre District? The Fairgrounds Farmers Market. “I’m a vegetarian,” she said, “and I was elated to find that place. It was one of the first places I visited when I moved here. I love to cook, and I always find good, fresh produce there.” n

WINTER 2022 WEST END LIVING 13 FREE STANDARD SERVICE CALLS!
Internet
WiFi System
TV - Phone
Serving your West End neighborhood since we invented cable TV in 1948.
- eero Whole-Home
- Cable
WHY I LIVE HERE?
The only place to watch LIVE and EXCLUSIVE coverage of the LV IronPigs, Phantoms, Musikfest and High School Sports coverage. PHOTO COURTESY OF LIZBETH JOHNSON
“I like to walk, and I could really see myself walking around this neighborhood.”
LizBeth Johnson

A Christmas Carol at the Civic Theatre

Charles Dickens immortal classic “A Christmas Carol” has been read every Christmas since it was first published in 1843, and has since been performed in plays, movies, and musicals.

At Allentown’s Civic Theatre, the story of Ebenezer Scrooge has been an annual event since 1991, with the exception of 2020 when the COVID-19 virus forced its cancellation.

“A Christmas Carol” was first performed at Civic (then known solely as the Nineteenth St. Theatre) in 1931. Fred McCready, one of the founders of the theatre played the part of Scrooge.

The play was not performed again at Civic until the 1980’s when it appeared in two different versions. One in 1982, and the other in 1989. Both versions were written by Civic Board President Sharon Lee Glassman. William Sanders, who as a gig artist directed the play in 1989, added scenes that were not in the 1982 script, such as the scenes with Mr. Fezziwig, the story teller being Tiny Tim, and the scenes with the urchins. Every performance since has had something new added to it. After becoming artistic director for Civic in 1991 William Sanders suggested the play be produced every year based on the 1989 version. He believed that since so many theatres across the country have made “A Christmas Carol” an annual event, it would be a perfect opportunity for them to do the same.

Over the years “A Christmas Carol” has featured hundreds of actors, some of whom, especially the younger ones, return year after

year. Many have bounced from one roll to another.

There are usually over 80 actors involved ranging from ages 5 through 78. Some have gone on to national fame, such as Christine Taylor, who played Marcia Brady in the Brady Bunch movies. Dan Roebuck, who starred in many movies including “the Fugitive”, Oaks and Winslow Fegley, two brothers who have appeared in at least four films each, Dane De Haan, known for his role as Andrew Detmer in the film “Chronicle” among others, James Cusati Moyer, who received an Oscar nomination for best performance actor, and of course Amanda Siegfried, well known Allentown actress who starred in numerous movies such as “Mean girls”, “Nine Lives” and “American Guns”.

In order to give the children in the play less of a commitment in terms of performance and rehearsal time, and to give them more stage time so the number of actors in group scenes are smaller, the urchin and party kids are divided into two groups: Holly Cast and Ivy Cast. The children of each cast appear in every other performance.

Over the years 13 people have played the part of Scrooge including two women. In 1999 Sharon Lee Glassman played the part as Carole Scrooge (A

Christmas Carole) in a new adaption taking place 100 years later in 1943 during World War II. A miserly boss who learns the true meaning of Christmas. Jo Ann Wilchek Basist was Carole Scrooge in the 2019 production which took place in 1944 because the staff wanted to make it closer to the end of World War II. Both versions took place in New York City rather than London.

During one nighttime performance in 2014, marking the 25th anniversary of this version of the play, the actors who played the part of Scrooge over the years took turns as Scrooge in the various scenes. Fortunately, this version was recorded, because in 2020, when COVID-19 forced the plays cancellation, for the price of a ticket, the public could watch the video online and not have to miss “A Christmas Carol” that year.

At the end of each performance, when they come on stage to take their bows, the show always ends

with the actors singing “Angels We Have Heard On High,” while they each hold an electric candle and snow begins to fall. At last year’s performance they sang “White Christmas” which was then overlaid with a verse of “Angels We Have Heard On High.”

All in all, a beautiful performance, but there is no way the annual event could have lasted this long if it were not for the interest of the public. In William Sanders words “It keeps coming back year after year because the interest is there.”

Adults and youngsters alike have made “A Christmas Carol” at Civic an annual event, as have I. After learning of the play from the theater billboard in 1989, I attended the play and it has since become an annual tradition for me as well, except in 1990 when “A Miracle on 34th Street” was performed.

I’ve already purchased my ticket for this year. I hope you will too. n

RON’S RAMBLINGS
14 WEST END LIVING WINTER 2022
PHOTOS BY MARCO CALDERON PHOTOGRAPHY
PHOTO Fred McCready Tiny Tim with the small bear is Robert Pierno behind him is Kelly Herbert James as Mrs. Cratchit in 2013. JoAnn Wilchek Basist as the Ghost of Christmas Present and Stan Zukowski as Scrooge in 2012. Kirk Lawrence as Scrooge and Nia Clements Fratrik as the Ghost of Christmas Past in 2014.

REAL ID Enforcement Deadline Extended

In April, the US Department of Homeland Security announced the deadline for REAL ID enforcement was extended to May 3, 2023 due to issues many individuals were facing in obtaining documents required for states to issue REAL ID complaint products. While the deadline has been extended, there is nothing to stop you from getting your REAL ID product to avoid last minute problem in 2023.

REAL ID is not mandatory.

Beginning May 3, 2023, it will be required to board a domestic commercial flight, enter a military base and enter a federal facility that requires identification at the door. Valid US Passports are considered REAL ID. pastedGraphic.png

It is NOT required for driving, general identification purposes, accessing a hospital, visiting a federal court or voting.

To obtain REAL ID, applicants should be prepared to visit the REAL ID Center at 1101 MacArthur Rd in Whitehall with proof of identity (birth certificate w/ raised seal), Social Security Card, two proofs of current address and proof of all legal name changes (certificate marriage certificate, court order or divorce decree). In addition to renewing your identification, there is a $30 one-time REAL ID cost.

For more information about REAL ID, visit dmv.pa.gov/REALID or call my office (610-821-5577) to request the REAL ID newsletter we put together.

Where Is It?

Do

Identify its location in the West End Theatre District and you could win a $25 gift certificate from a restaurant in the neighborhood.

Send your entry by e-mail to michael@drabenstott. com or mail to: M. Drabenstott, 2346 W. Allen St., Allentown PA 18104

By December 4, 2022.

One winner will be randomly selected from all the correct entries.

Do

Each

have Unclaimed Property?

often

as

as a misspelled

or an out-of-date address. In fact, 1 in 10 Pennsylvania residents has unclaimed property waiting to be claimed.

Visit PaTreasury.gov/unclaimed-property to see if your name is listen. Then follow the instructions to claim your money.

My office can help by searching and printing the forms. Give a call 610-821-5577 or email RepSchlossberg@pahouse.net if you need help.

you recognize this image?
PHOTOS BY JANE GEIST PHOTOGRAPHY We would like to Thank Our Advertisers for their support of Supplying timely insite into events and activities in our community! If you would like to advertise contact our Managing Director Ann Biernat-Rucker at 610-703-8004 WEST END LIVINGn n WINTER 2022 WEST END LIVING 15 Tavern on Liberty Congratulations to Danny Joseph, Winner of our Fall contest! FALL WINNER! Help Available but Please Call First My office is located at 2030 W Tilghman Street and is here to help. Call, visit or email: Phone: 610-821-5577 Email: RepSchlossberg@pahouse.com Online: www.pahouse.com/ Schlossberg Facebook.com/RepSchlossberg From Representative Schlossberg
you
dollars in unclaimed property,
year, the PA Treasury receives hundreds of millions of
the result of something
simple
name
16 WEST END LIVING WINTER 2022 1.2 GIG INTERNET NOW AVAILABLE! 1.800.4.ASTOUND astound.com RCN IS NOWSCANFOR MOREINFO Get one month of Internet service FREE† Up to 300 Mbps Download 300 Mbps* Internet $21 99* *Per month for 12 months; equipment excluded. *Experienced speeds may vary. *Price includes auto-pay & e-bill $5/month discount for 12 months. STARTING AS LOW AS $31* *Per month; equipment excluded. • Enhanced Voice Remote • Cloud DVR • Thousands of On Demand titles + Includes Astound TV+* Add TV with SHOWTIME® & T HE MOVIE CHANNELTM included for 12 months * Up to 940 Mbps Download 1 Gig* Internet $41 99* *Per month for 12 months; equipment excluded. *Experienced speeds may vary. *Price includes auto-pay & e-bill $5/month discount for 12 months. Get one month of Internet service FREE† STREAM BETTER GAME HARDER FASTER THAN EVER SUPERSONIC ULTRA RELIABLE INTERNET * Internet download s peeds may vary an d are not guarantee d. O b served speeds may vary based on d evice connection & other factors outsi de o f Astound Broadb an d’ s control. Certain equipment may be required to r ece ive advertised spee ds. All advertise d speeds are up to t he stated spee ds and are not guaranteed ; sp eed may vary due to conditions outside of network control, including customer location, sites accessed, number o devices conne cted, customer usage, customer equipment and computer configuration, the level of overall traffic, and custo mer compliance w ith Astound B roadband’s usage policies set forth n the acceptable usage policy. See astound.com/yourspeed for why s peeds may vary. O ur FCC Network Management Disclosur e makes available info rmation regarding our network management practices and the performance and commercial terms of our I nternet access services to enable you to make informed choices regarding th e purch ase and use of our se rv ice s, in accordance wit h Par t 8 o f the Rules of the Fede ral Communications Commission (FCC). Modem equired for Internet s ervice. We substant iate that the cable modem equipment provide d, a nd the configuration of such cable modem, meets the broadband sp eeds advertised when attached to a wired con nection based on Sa mKn ows testing proce dur es. Not all services and speeds are avail able in all areas. Offer valid only for new resi dential customers or previous customers with acco unt in good standing w ho have not had our service within the last 60 days. Monthl y modem rental fee and /or wireless gateway may be additional. Advertised promotional p rice s are valid for 12 m onths from install ation date. 300 Mbps Inter net offer includ es up to 300 Mbps Inter net service at $21.99 per m o nt h for 12 months. Gig Internet offer includes up to 94 0 Mbps Internet service at $41.99 per month for 12 months. Regula r ates apply after promotional pe riod ends. Offer inc ludes an additional $5/mo discount for enrollment in both automatic payment s (autopay) and pa perless billing (e-bill) valid email address required. Must enroll wi thin 30 days of placing the order. Without enrollm ent, the m onthly service charge a utomatically incre as es by $5/mo. Discount is for 12 mos and appears on b ill within 1-2 bil cycl es after enrolling If either autopay or e-bill is canceled, services ar e changed, or account is not in good standing dur ing the 12-mo period , t he $5/mo discount will be discontinued. †One free month applies to base Internet servi ce onl y and will be applied as credit t o f irst or second month o f services. TV rates are not promotional and are su bject to change ba sed on p rogramming cost i ncr ease s. Offer expires D ecember 31, 2022. Price does not include Ne twork Access and Main te nan ce Fee of $9.77/month, which is subject to c han ge. Network Acc ess and Main tenance Fee help s de fray costs associat ed w ith building and maintai ni ng our fiber rich broadb and network, as well a s t he costs of expanding ne twork capacity to suppor the c ontinued increase in cus tom ers’ average broadban d consumption. This fee is neither government-ma ndat ed nor a tax, fee or su rch arge imposed by the g overnment; it is a fee that Asto und Bro ad band assesses a nd retai ns. TV for less than $31 refers t o Limited Basic TV Our TV service nee d ed to access other lev el s of service. Our T V equipment requir ed on each TV. Certain TV packages/tiers re qui re minimum subscri ption to other levels A ny additional ser vi ces, such as equipment, pr emium channels and ot her tiers of service are subject t o a n additional ch arge and reg ular increas es. A dditional fees apply for t a xes, surcharges, equipment, activati on and installat io n that are n ot in cluded as part of the package and are subject t o change. No contract is re qui re d to take adva nt age of the pro motion al pricing an d savings. No earl y termination fees apply in the even t service is termi na ted in advance o f the promo ti o na e nd date. Customer is e sponsible for an y a c c rued service charges n the event servic e is canceled. Subje c to credit check. Any additional service s, such as equipment, ad d-on channels an d othe tiers of service ar e subject to an ad dit ional charge and egular increases. V isi t astound.com/officia l-notice for addition al terms and condition s. Other restric ti o ns may apply. *SHOWTIME® an d THE MOVIE CHANNEL™ in cluded with TV for 12 mo nth s, a value of $20.95/mo Regular retail rat es appl y thereafter. Must sub scribe to Astound TV service to subscribe to SHOWTI ME and The Movie Channel. S HO WTIME and related marks are t ra demarks of Showtime Ne tw o rks Inc., a Paramount Compan y. Individua l prog rams, devices and marks are the property of their respective owne rs All R ights Reserved. You must be a su b scriber of SHOWTIME to get SHOWTIME ON DEMAND. *A stound TV+ app requires subscriptio n to Astound TV s er vice, at least one A ndr oid set-top box rental from Astound, Internet connect ion and compat ib le device. Some fea tures and function s ma y not be av aila ble out of the home. TV programs c annot be streamed outside of the United States. A O ne-Time Activatio n fee of $ 9.99 in additio n t o your installati on charges will be ap pl ie d. The activation fee offsets a portion of our cost of settin g up your account, allocating and restocki ng equipment to our inventory, activ ati ng your device s (boxes/modems) on t he network, and conn ecting your home t o ou r se rv ices. After 30-day tria l, activation an d nstallation not incl ud ed All names, logos, i mages and service mar ks are property of thei r res pec tive owners. Not all ser vices are availabl e i n all areas. Other restrictions may apply. For more info vi sit astound.com or c al l. Applies to Res id enti al services only; commercial an d business pricing and service off ering s di f er O ffers subject to chang e without notice. **A t ra demark of Ziff Dav is LLC. Used unde r ice nse; Where Avail abl e. Reprinted with p er mission. ©2021 Ziff D avis, LLC. All Rig ht s Reserved. ©2022 RCN T el ecom Services (Lehi gh) LLC. All rights r eserved. 3726E_FALL_Print Ads_Morning Call.indd 3 9/21/22 5:44 PM
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.