Irvine Spectrum Center Media Coverage Q3 2022/2023

MITSUBISHI ELECTRIC THOUGHT LEADERSHIP, MEDIA RELATIONS

Mitsubishi Electric US, Inc., is a US affiliate company of Mitsubishi Electric Corporation, and manufactures cooling and heating products, elevators and escalators, space and sensing systems, and semiconductor devices.

Westbound was engaged to share a thought leadership story about how Mike Corbo, president and CO of Mitsubishi Electric U.S., headquartered in Cypress, is working with local Orange County businesses to usher in the society of tomorrow with the Orange County Business Journal. Our challenge with this contributed Leader Board article was to promote the different, meaningful ways that Mitsubishi Electric’s products and services impact its B2B clients’ business and ultimately peoples’ lives, and fulfill the larger, decades-long corporate ision of enabling global smart societies.

The Mitsubishi Electric Orange County Business Journal Leader Board article ran in the October 10, 2022 edition of the publication.

EXPERIAN THOUGHT LEADERSHIP, MEDIA RELATIONS

Experian is the world’s leading global information services company – it helps individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.

Westbound generates ongoing media coverage by leveraging trending news topics, original research and Experian executive’s areas and expertise and more with national general market, banking, finance and technology media. This thought leadership campaign has reached an audience of more than 9.7 million.

Through Westbound’s efforts, Experian’s executives have been featured in outlets ranging from Bloomberg News to Credit Union Today, along with Yahoo! Finance and Insurance Thought Leadership