Competitive Landscape

Westbound performed a competitive audit of earned media placements for ICOP and three key competitors (CBRE, Hines, and Kilroy Realty) over a one-year period from April 1, 2022 through April 1, 2023. These placements span all types of media (broadcast, online, print) in the U.S.

Reflected in the graph below, CBRE and Hines saw a higher number of placements, largely due to their national footprint and volume of transactional news.

Irvine Company Office Properties

Looking more deeply at the coverage results and specifically at Kilroy Realty, a regional West Coast office owner, ICOP’s share of voice becomes a lot more competitive, especially in light of the fact that a large percentage of Kilroy Realty’s media results came from a single, non-repeatable story involving the retirement of the firm’s CEO John Kilroy, Jr. at the end of 2023. Here is a sample story.

Westbound sees a great opportunity to position ICOP as the market leader in share of voice for California and the Western U.S., and – with thought-leadership media campaigns in New York and Chicago – a national player in the office sector.