Your Team

LINDA MARTIN, APR Team Leader

As partner and general manager, Linda manages clients and teams to help them achieve their business objectives and communications goals. Linda first worked as a consultant to the Irvine Company in the 1990s, when she supported the dedication of 50,000 acres of open space, as well as entitlement efforts for Turtle Ridge. Since 2020, Linda has led the Westbound team supporting Irvine Company Retail Properties. She also works with the Corporate Communications team on various messaging and writing assignments, most recently supporting the launch of the Irvine Community Connections website. Before joining Westbound in 2019, Linda spent 18 years at Porter Novelli. While there, Linda led global public relations for Almond Board of California, a role that took her to more than a dozen countries, including China and India. Linda is a proud graduate of California State University, Fullerton and a native of Orange County. She served for 10 years on the board of the Orange County Business Council, including as chairman in 2015.

DANIEL RHODES Project Manager

Daniel brings more than 25 years of branding, marketing, public relations and communications experience. Prior to joining Westbound in 2016, Daniel managed marketing services programs for Irvine Company Office Properties while at another agency. This experience brings a depth of understanding of commercial real estate to the Westbound team, as well as an understanding of Irvine Company’s ways of working. At Westbound, Daniel’s B2B and B2C client work spans the following industries: commercial real estate, healthcare, technology, professional services (law, staffing), and transportation. Recent industry experience includes banking and finance, food service, homebuilding, and education. Daniel received his Master of Professional Writing from University of Southern California (USC) in Los Angeles, California, and his Bachelor of Arts in Communications from American University in Washington, D.C. (his hometown).

ROBERT CHEVEZ

Media Relations Specialist

Robert is a Vice President with Westbound Communications who brings more than two decades of experience in developing media relations, public relations, branding and marketing campaigns for a wide range of clients from Fortune 500 to public agencies. Leading Westbound’s public affairs and multicultural practices, Robert works with clients in economic development, entitlement, land use planning, transportation, energy, and government. He has experience working on projects and for clients that include commercial, mixed-use, industrial and residential real estate components. A highlight of Robert’s career was the 2022 launch of The Cheech, a Chicano heritage art museum in Riverside, which garnered hundreds of media placements from national morning network news shows to leading Spanish-language print and broadcast media. Robert has a B.A. in Journalism with an Emphasis in Public Relations and a Minor in Marketing from California State University, Long Beach. After college, Robert lived and worked in Orange County for more than a decade and currently serves clients in Orange County. He is the current treasurer for the Orange County Chapter of the Hispanic Public Relations Association. Robert is bilingual in Spanish and bicultural.

JESSICA NEUMAN Media Relations Manager

Jessica leverages almost 20 years of local, regional, and national media experience to develop and execute media relations strategies for organizations in industries ranging from commercial real estate and retail to business-to-business, consumer products, higher education, government, technology, and more. She has more than a decade of experience managing public relations, media relations and communications programs for companies in the commercial real estate industry including Bixby Land Company, Watson Land Company, CBRE, KBS, Hager Pacific Properties and more. Jessica is also part of the Irvine Company Retail Properties team and leads the PR and communications efforts for the 34 Neighborhood and Community Centers across the ranch. Other business-to-business clients she serves includes Mitsubishi Electric and Experian. She is a graduate of the University of California, Santa Cruz and holds a B.A. in literature and journalism.

ALLIE BROWN

Media Relations Specialist

Allie specializes in media relations, social media management, content creation, copywriting, and digital a dvertising. She is a valued member of the Irvine Company Retail Properties and the Irvine Company Corporate Communications account teams. Allie manages ICRP’s LinkedIn content, she handles media relations for the three regional centers, she oversees measurement for ICRP’s program, and she writes for the Irvine Community Connection website – all of which give her a strong understanding of the Irvine Company. She holds a B.A. in public relations with an emphasis in strategic communications and planning from California Baptist University. Her media relations experience spans multiple industries, including retail, nonprofit, education, and more. Allie’s work with Irvine Company Retail Properties has fueled her passion for building and maintaining brand reputation and community engagement.