Project Understanding

Irvine Company Office Properties (ICOP) is the largest owner of office space in California, operating 54 million square feet of premier workplaces in four of the state’s largest markets — Orange County, Los Angeles, Silicon Valley and San Diego – plus Chicago and New York.

Recent industry trends, such as the need for amenities-rich workplaces to lure workers back to the office, the desire by tenants for onsite communal green spaces that help fulfill ESG goals, the need for flexible workspaces, and the instability around commercial property pricing all present opportunities for ICOP to reinforce its market-leading position and differentiated value propositions through earned media.

Specifically, those value propositions involve financial stability that weathers economic headwinds and ensures an optimal tenant experience; a deep portfolio of scalable properties that offer a rich and diverse range of amenities, green spaces, and other products and services; and demonstrable examples of how an ICOP workplace drove a customer’s business success.

Westbound will bring to bear our extensive background in commercial real estate, especially office, and the local, regional, national, and trade media that cover the space to evangelize ICOP’s value propositions, highlight its customers to help attract and retain tenants, and position designated subject matter experts (SMEs) as expert resources and thought leaders.