Tactics

Editorial Opportunities Calendar

Below is a sample editorial opportunities calendar for Q3 2023. Westbound uses this tool to support both the thought leadership and news bureau activities to plan ahead for feature-style opportunities, as well as to place our executives into planned stories as expert spokespeople.

Bisnow Silicon Valley

Building Design & Construction

ConnectCRE

July 2023

July 2023

July 2023

Mid-year office outlook

Trending: outdoor workspaces

Expert Q&A: trends in office leasing, including green spaces

Western Real Estate Business

Silicon Valley Business Journal

August 2023

August 8

Technology in commercial real estate

Structures: Commercial Real Estate Quarterly Report

Orange County Business Journal

Commercial Property Executive

Buildings Podcast

August 14

September 2023

September 2023

Commercial Real Estate Update

Investment

The future of work: how leading office players are adopting a flex+ mentality

Globest.com

September 2023

The role that wellness amenities play in office leasing strategies

HAROS AND QWOTED:

Westbound monitors these two reporter-based resources daily, and we set up alerts for reporters who want to speak to our experts. Once we have ‘helped a reporter out,’ we convert that interaction into an ongoing relationship to continue to work with that reporter. As we know, freelance journalists are now more prevalent than ever, and many work for multiple outlets. Westbound manages its own proprietary database of freelance reporters to support our clients’ stories.

Two examples of editorial opportunities from Qwoted.

SPEAKING ENGAGEMENTS:

As industry leaders, we anticipate your executives will attend conferences and regularly make presentations to industry groups. We will capitalize on these engagements and repurpose the content as a bylined article or Q&A for trade outlets.

TRADE SHOW DESKSIDES:

When ICOP executives attend trade shows, Westbound can work in advance to set up 1:1 meetings during the show with media in attendance.

RESEARCH FOR INK:

As we mentioned in our approach section, proprietary research on industry trends is always of interest to reporters. We’d plan to do research quarterly to create a steady stream of data to offer to reporters based on current industry trends.

PRESS RELEASES:

Announcing signature new tenants or the opening of the latest phase of Innovation Office Park are times when press releases are the right tool to share important news broadly. Using Business Wire to distribute the most important news updates is an excellent way to also enhance your online presence and SEO results.

MULTI-MEDIA FOR ONLINE EDITIONS:

Online versions of key media outlets often include special multi-media features for storytelling opportunities. Creating video assets for our key stories is an excellent way to be a part of these multi-media features.

Measurement

As part of ICOP’s public relations plan, we will set measurable objectives, and every month, we will provide you with a dashboard that tracks progress against these objectives. This monthly tracking enables us to see progress, and quickly adjust our tactics should we need to. We will review this dashboard together every month and discuss how our program is working.