Leading the Way Industry Insights Campaign
Building trust through authentic voices
Leveraging Our Digital Channels
Our strategic channel distribution plan maximizes the impact of the video series. The plan is centered around showcasing the videos as thought leadership articles on Wesco’s Knowledge Hub, a move designed to enhance search engine optimization (SEO) and offer viewers a synopsis, making the content more accessible and engaging. By optimizing the videos for search engines and providing concise summaries, we ensure that the content reaches a broader audience and improves our online visibility.
This strategic approach not only boosts SEO but also enhances Wesco’s brand presence and engagement, solidifying our position as a trusted industry leader.
Industry Insights
Elevating our brand and establishing thought leadership with strategic video stories
The “Industry Insights” video series features interviews with Wesco subject matter experts (SME), showcasing their expertise and technical competencies. While leveraging the Innovation Center for filming, the videos use authentic voices and simpler production values to build trust and drive engagement. Shared across multiple Wesco channels, the campaign successfully positions Wesco as a trusted industry leader.
Videos are optimized for ADA compliance, including closed captioning, proper color contrast and on-screen text to ensure accessibility to the widest audience possible.
A SEO optimized summary gives viewers a preview of what they will see in the video.
A call-to-action link drives traffic to explore a relevant Wesco service or solution.
Cross-links provide additional knowledge hub content that is complementary to the subject.
