Locleaders wrap up

fall 2013 | issue two

crossing the finish line locleaders silicon valley

complexity, speed + impact The LocLeaders think-tank helps us elevate daily decisions regarding language services to best practices and triggers for innovation. We know that translation is an event, a commodity. Partnering helps us to understand the real business goals. When we, as a provider and a buyer, tie our goals and tactics together, we can certainly achieve more! READ MORE

erin wynn, svp+ general manager, welocalize

fall 2013 | issue two

time, cost + Quality Our LocLeaders Silicon Valley event featured a panel of industry leaders that I put together to continue our evolving discussion on time, cost and quality from our LocLeaders event in London. I created a video to kick-off the event to spark what you are all sharing with me.

You can watch it h e r e . A l i s o n To o n f r o m H e w l e t t Packard, Wayne Bourland from Dell and Tim Young from Cisco explored changing trends and driving change in localization. There are more projects today, often in smaller sizes and greater complexity.

Video translation continues to sky rocket and usergenerated content requires solutions that scale from immediate to growing use of MT with light post-editing.

We are listening. We hear from our clients constantly they want us to remain innovative and provide flexible solutions that are faster and meet their needs now and in the future. We know different types of content have different impacts on your global businesses and brands. If all content is NOT created equal, does all content have to be translated to the same high cost and quality?

We posed the questions and you answered. We’ve included some of the opinions in our wrap-up. We look forward to carrying the conversations forward as we all seek to drive the highest return on content!

READ MORE

smith yewell, ceo, welocalize

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DRIVING RETURN ON CONTENT As hundreds gathered in Silicon Valley for “all things localized”, it was evident to this first-time events attendee this was a very busy intersection where marketers, linguists and heads of globalization came to learn, assess and continue discussing industry changes and hot topics.

As a prelude to the LocWorld conference, we hosted our exclusive LocLeaders 2013 Forum to gain valuable insights first hand from key decision-makers. Our central topic for LocLeaders focused on driving return on content (ROC). As some refer to it, solving the “how to get more value for our spend” challenge. We carried this theme over to Localization World and set the stage to invite others in on the discussion about ROC. READ MORE

jamie glass, senior director global marketing, welocalize

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clarissa stewart, business development director, staffing, welocalize “LocLeaders and LocWorld Silicon Valley. Great energy all around, and perfect events for open collaboration between localization pros and e n t h u s i a s t s ! F o r t h e We l o c a l i z e staffing team, LocLeaders and LocWorld were ideal platforms to introduce and launch westaffing.

It was invaluable to be able to discuss the challenges that global leaders are faced with for largescale, quick staffing requirements for both contractors and direct hires.

Localization is a deadline driven process and language needs can fluctuate. westaffing can adapt quickly to meet those demands and recruit the right teams.”

READ MORE This was the first LocLeaders that many of my key clients (and even new ones) had attended – they loved it!

Due to the openness and trusting environment, they felt able to share their localization challenges plus it gave them the chance to directly ask us, their localization vendor, about future developments in the industry and within Welocalize. We discussed return on content which is quite a new concept to some of our clients.

The presentation by Franz Aman from Informatica was really wellreceived - “Global Strategy: Localization and Business Drivers”. Franz discussed the importance of marketing metrics to better gauge and measure the return on the (content) investment for global reach. He highlighted marketing and why it’s so important to invest in the right global customers. READ MORE

monigue nguyen, director business 5 development, welocalize

“...from zero to MT readiness across 10 languages in three months.”

At this year’s Localization World in Silicon Valley, Tuyen Ho, Senior Director at welocalize and Render Chiu, Group Manager for Global Content and Localization at Intuit delivered a joint presentation. Their presentation “Silver Linings Playbook: Intuit’s MT Journey” drew crowds.

Maybe it was the hope that Bradley Cooper or Jennifer Lawrence might be assisting with the PowerPoint. READ MORE

render chiu, group manager global content + localization, Intuit tuyen ho, senior director, welocalize

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“...shrinking the no translation zone...”

“At the LocLeaders Silicon Valley event, we started an important conversation. We need to transform (localization) strategy to encompass the entire stack of corporate information by leveraging a quality continuum that invests in content, based on volume and impact. It’s not about investing more but about investing more wisely.

The savings you derive from moving traditionally human translated content to high touch post-edited machine translation can be invested into shrinking the no translation zone using low touch PEMT or even raw MT in some cases.” wayne bourland, director,

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global localization team, dell

highlights weimpact empowers organizations to maximize the return on content (ROC) value by selecting content type, audience, voice, speed, spend and scale for the most efficient and effective customer-centric translation solution. Our innovative localization solutions are tailored to your needs and enable you to focus on the translation value that creates the greatest impact for your business. We understand not all content is equal. We know that one-size does not fit all. Let us help you maximize return on your content. www.welocalize.com/weimpact

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results weimpact solutions help you achieve your business goals. Our clients have demonstrated considerable savings, increases in productivity + shown dramatic speed-to-market through our weimpact innovative translation solutions.

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“...speed-tomarket...”

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IMOVIE AND WELOCALIZE PRESENT A WELOCALIZE PRODUCTION N ASSOCIATION WITH IMOV IE A MARK ETING FILM WEIMPACT DRIVING RETURN ON content STARRING PEOP LE, TECH NOLO GY, INNOV ATION EDITED BY SALE S PRODUCTION DESIGNER mark eting DIRECTOR OF PHOTOGRAPHY Moll y Barb our CASTING BY jamie glas s MUSIC BY eric pryd z song niton COSTUME DESIGN MARK ETING EXECUTIVE PRODUCER SALE S WRITTEN BY MARK ETING DIRECTED BY MARK ETING now playing

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return on content

MT QA SEO TMS lack of experience testing standardization people secure testing workflow scalability translators integration technology resources post editing quality supply chain access light-post editing agility people sourcing human translation global management business intelligence

tone utility scale voice brand speed media register volume function audience accuracy productivity optimization content type UGC usability

road blocks

drivers

accelerators

roc 11

...re-tooling o and technol

Growth opportunities for the translation industry have never been greater. We at TAUS have labeled this as the upcoming “Convergence Era�. The global market has shifted from a couple of ten thousand companies exporting services and products to a worldwide customer base of 6 billion - all buying online, surfing, clicking, reviewing and EXPECTING that translation is simply always there, instantly and realtime. READ MORE

jaap van der meer, owner, TAUS 12 + information technology, services consultant

our systems logies...

“Not so long ago, we all struggled with moving files around the localization supply chain.

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industry has moved away from large individual projects to a transactional environment with many, smaller, on-demand jobs and more challenging content. As a result, we’ve found project admin has overtaken actual translation in terms of cost and effort – not good for clients or the industry. This has had a big impact on localization systems.

We’ve had to re-tool our systems and technology supply chain to reflect this change. We’ve developed a set of web services that connect directly to vendors and clients, creating the potential to eliminate 1000’s of project management hours aligned with our Operational Excellence strategy.

At the recent localization industry events in Silicon Valley, I was able to discuss plans with software vendors and technology leaders, all working within the localization supply chain, on how to address these changes and then share discussions with LocLeaders attendees.” READ MORE

derek coffey, svp technology +development welocalize

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As our industry grows + changes, sharing insights will help all of us work smarter, faster and better. Please stay connected with us below! welocalize global sales + marketing team

welocalize HQ | 241 e 4th street | suite 207 | frederick, maryland 21701 | 301.668.0330 | welocalize.com

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