Locleaders Vancouver: Scaling Up!

FALL 2014 | VANCOUVER

SCALING UP “Fall 2014 was a busy conference season for Welocalize, and our LocLeaders Forum in Vancouver was the standout for me. We had a great turnout; great speakers and I think a lot of value gained by all from discussions with so many talented peers across our industry.”

Smith Yewell, CEO Welocalize

LOC PROGRESSIVE DINNER TOUR THROUGH HISTORIC

GASTOWN DISTRICT

CRAWL

GASTOWNDISTRICTFACTS: Gastown was named after saloon owner ‘Gassy’ Jack Deighton – he was nicknamed ‘gassy’ because he liked to talk!

Gastown’s steam clock may look old, but it was only built in 1977. It also has its own twitter @gastwnsteamclck.

The original Gastown was ruined in 1886 by the Great Vancouver Fire.

Gastown is a major transportation hub with two skytrain stations and seabus and cruise ship terminals.

Vancouver has set itself a deadline to become the greenest city in the world by 2020.

41% of Vancouver residents walk or cycle around the city.

“I kicked off LocLeaders with three interrelated topics that I see as key in the future of our industry: Logistics, Engagement and Usability.�

READ MORE

AUTOMATA INTER LOGISTICS ENGAGEMENT USABILITY Smith Yewell,CEO, Welocalize

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“I had the privilege of working with the Welocalize LocLeaders Advisory Committee to create the agenda for LocLeaders Forum Vancouver.

Collectively, the LocLeaders Advisory Committee members had over 50 years of localization experience and manage over $20 million of localization spend. Each of their program team size ranges from less than five to more than 15 team members. Surprisingly, we quickly came to consensus about the common denominators required for scaling up: organization, technology and risk management.

It became apparent that despite company size, each member of the LocLeaders Advisory Committee expressed similar priorities to enabling the right people with the right tools to manage increasing complexity.

From there, we began building key questions around the three common denominators, which naturally led to the three panel discussions.�

Tuyen Ho Welocalize Senior Director

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“At LocLeaders Vancouver, it was great to hear more about how our clients are further aligning their localization strategy to corporate and end-user objectives. The localization teams within our client organizations are really driving improvements in end-user experience through localization.

By raising awareness and evangelizing about localization and globalization, as an enabler rather than a cost, all key stakeholders within the organization will buy-in to the benefits, financial and otherwise, of a multilingual global content strategy.�

Antoine Rey Welocalize Senior Director Europe & Asia Sales

Light Bulb

Moments

“We had many first-timers at this Vancouver LocLeaders Forum, all with fresh opinions, ideas, thoughts and discussion topics. The event was held at the Pacific Rim Hotel, in a large glass room and it gave us the feeling that we were in a bubble filled with conversation and new perspectives.�

READ MORE Monique Nguyen Welocalize Business Director

GROWTH BEST PRACTICES INDUSTRY RISK “The LocLeaders event in Vancouver is a great forum for localization professionals to share best practices and experiences. At LocLeaders in Vancouver, I enjoyed learning more from my fellow industry colleagues about their current organizations, key roles within those teams and future areas of focus for growth. I’m looking forward to next year’s event!”

Nancy Anderson Senior Director of Globalization EMC Corporation

“Business process should be designed with potential failure and risks under control. We need to ensure our processes follow the data protection regulation and also have a fall back plan if one point in the workflow breaks. The LocLeaders Forum is a good place to contribute to future improvements of the localization industry.”

READ MORE Jenny Gu Senior Localization Manager, Visier

MITIGATING RISK IN YOUR LOCALIZATION S T R AT E G Y

We looked at situations that called for redundant systems and we looked at a few examples of risk mitigation carried too far. After all, we’re talking about risk mitigation, not risk elimination, which may fix one problem but can cause a whole new bunch of risks that then need mitigating! READ MORE Mimi Hills Director of Product Globalization at VMware Inc.

Johan Eriksson Localization Manager at National Instruments

SCALABILITY

"The LocLeaders event gave me the opportunity to meet with globalization and localization leaders from a variety of industries and company sizes and provided me valuable insight into how to scale our globalization program at National Instruments."

“The question of whether and to what extent technology can help enterprises scale up their global operations is of utmost importance for small and large companies alike. Selecting and implementing the right technology solutions to match strategic goals is crucial.

The solutions necessary for the companies’ global success are divided into two distinct categories:

DOES LANGUAGE

TECHNOLOGY

1. The language and translation technology that automates the ways natural language is handled.

2. The business process and infrastructure optimization tools that help reduce project management effort and costs.”

READ MORE Olga Beregovaya

IMPACT

SCALE?

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Gnum ii Welocalize iste amen ab visu atra. Deo sic olim sese amen. Im co vereor opinio certas.VP of Language Tools

TALENT

MANAGEMENT

“In today's landscape of Language Service Providers (LSPs), it is not easy to rank one above the others for their technology capabilities. Although it is great to interface with an LSP who quickly understands your technical needs, sophisticated technology is becoming available across most LSP offerings, or the larger buyers have already built platforms in-house or purchased SaaS from a technology provider. So what are the most valuable differentiators for LSPs today? Is it their technology capability or their people? At the end of our sophisticated localization machinery, there is always a human translator.

SERGIO PELINO LOCALIZATION OPERATIONS MANAGER

GOOGLE

How can LSPs maximize the marketing value of their people asset?

Are buyers still looking for nameless faceless crowds? [At LocLeaders] I was delighted to see Welocalize put emphasis on Talent Management as an important pillar of their offerings. I believe that access to a persistent large and specialized pool of translators who are motivated and engaged with the buyer's brand and the guarantee to always be able to assign the right job to the right individuals at large scale, match.com style, can be one of the most competitive assets.�

From the Deep

Localization Maturity Model in Practice

“From Deep in the Trenches: LMM in Practice” detailed a number of localization challenges and successes that Avigilon had experienced, from managing multiple vendor changes to introducing a terminology process. In this blog, Paula summarizes some of the key points from her presentation and also draws on some of the discussions that took place at the Welocalize LocLeaders Forum 2014 in Vancouver. Paula also participated in the LocLeaders event as a key panelist for the discussion, “Does Technology Impact Scale?” READ MORE

Paula Hunter Localization Manager Avigilon

“I moderated the first panel session of the day, Building and Scaling Your Localization Team.

The panelists included Prakash Menon from John Deere, Johan Eriksson from National Instruments and Nancy Anderson from EMC. One the liveliest discussions centered on EMC and Nancy Anderson's experience in creating ‘Geo-Champions.’ Even organizations with a mature localization program, like EMC, face scalability issues. The role of these Geo-Champions extends beyond linguistic expertise. These individuals proactively educate and collaborate with other cross functions in-country to deflect resistance to simply get work done.

Another key takeaway from this discussion was the evolving skill set of successful localization team members. Because of the complexity in today's localization requirements, the ability to articulate business objectives to a broad [internal] audience of marketers, engineers, customer service and procurement, as well as create consensus and drive action, are critical to the success an organization's global performance.”

Tuyen Ho, Welocalize Senior Director and Panel Moderator

Thank you for collaborating with us and each other. As our industry grows and changes, sharing insights will help all of us work smarter, faster and better.

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