Locleaders Berlin: Elevate Results

HALLO

ELEVATE Results

Welcome to

BerLIn!

LocLeaders We chose Katz Orange to host our LocLeaders dinner not only for the farm to table menu, it’s like being in a cozy living room.

The interior is warm and colorful. And it hosts temporary exhibitions from the world of food in their gallery.

Our kind of place!

Prost!

Dinner

"For Welocalize, that new frontier is increasing the efficacy of logistics management through predictive analytics. To use the weather forecast analogy, we want to be able to inform our customers when to carry an umbrella. We want to take risk management to a new level through machine learning and predictive analytics supported by big data.” READ MORE

AUTOMATA INTER PREDICTIVE Smith Yewell, CEO Welocalize

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ANALYTICS

INFLUENCE

BUILD& Your Network LEVERAGE

Molly’s Seven Rules of Relationship Building: Rule #1 (The Golden Rule): Networking is not about you Rule #2: Build the well before you need the water Rule #3: Be there and aware Rule #4: Be interesting by being interested Rule #5: Assume positive intent Rule #6: Attitude is everything Rule #7: Let them win

Molly Wendell, international relationship expert, led the morning session at the Welocalize LocLeaders Forum in Berlin, to demonstrate how organizations and localization professionals can develop and use their sphere of influence to help achieve their global business goals. READ MORE Molly Wendell, President of Executives Network

LOCLEADERS BERLIN2015

“One of the main challenges our clients face is that localization is often in the shadows of another function and not a top priority. It is often not viewed as a revenue enabler or part of the key strategic corporate objectives . Our goal is to address that and position localization as a strategic function. At the LocLeaders Forum in Berlin, we discussed and shared experience and best practices on how to bring localization to the forefront, not just focussing on tactics and operations, but considering what our clients need to do to be successful across their entire organization. As a global LSP, Welocalize works with clients to develop a sphere of influence, align localization goals to corporate objectives and help evangelize the work and value that a localization function adds to a global organization".

Antoine Rey Welocalize Senior Director Europe & Asia Sales

balance velocity QUALITYCOST

“Whether you are an enterprise organization like Dell or a tech start-up like Optimizely, this is no easy challenge. If you do have a centralized model with one or two multi-language vendors, you may find yourself in the occasional battle with procurement or internal teams when a small single language vendor is found to be cheaper. In the long run, when managing deliverables across multiple languages, the reduced overhead, consistency, and single point of accountability of a centralized localization function and strategic relationship with a small group of MLVs, leads to the right balance of cost, quality and velocity.�

READ MORE Wayne Bourland, Director of Translation, Dell

CREATING a Sphere of Influence

“The discussion at LocLeaders Berlin that focused on ‘creating a sphere of influence’ is a topic that has never been addressed before at a localization event. TripAdvisor, the world’s largest travel company, has huge volumes of global content and we have to continually sell ourselves internally and promote the localization function to a variety of key stakeholders. I found the discussions extremely helpful and as a panelist, I was pleased to be able to share my own experiences.”

Lorna Whelan, Director of Localization, TripAdvisor

KEEPING Localization RELEVANT

“…the client round-table and panel discussion that took place in the afternoon at the LocLeaders event. Some of the discussion was about Key Performance Indicators (KPIs) in translation. I was really interested in two points that concern Talentsoft: How to determine a translation’s quality, and how to plan and justify the translation budget.” READ MORE Anne-Sophie Martin, Translation Project Manager, Talentsoft

for GLOBAL REACH STRATEGY

For more insights, trends and strategies, get your free copy of REACHING GLOBAL AUDIENCES: How to Localize Your Marketing Strategy HERE Louise Law Global Communications Manager Welocalize

10

TIPSon how to

PREPARE SOURCE

MATERIAL for

LOCALIZATION #1: KEEP TEXT TO A MINIMUM #2: KEEP TEXT CLEAR AND UNAMBIGUOUS #3: ALLOW ROOM FOR TEXT EXPANSION Localization and translation must be core to an effective overall global marketing strategy.

For more tips READ MORE

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Tips to Help Evangelize Localization in Your

Company

Here are top take-aways from the conversation in Berlin on how in increase awareness of the localization function at your company and elevate results:

1. Get a Brand Identity for Your Services 2. Regular Communications 3. Keep Talking + Listening‌ READ MORE

Steve Maule, Business Development, Welocalize

FUNCTION

STRUCTURE & of the localization &ocess OWNERSHIP

“At IKEA, we have been localizing for decades and every translation is great quality — IKEA is a well-known brand and globals successes. We must continue to learn and there are still some questions left unanswered…” READ MORE Swati Narwal Business Support Specialist, Translations, IKEA

HOW TO PROMOTE LOCALIZATION

“For marketers, we’re speaking our prospects’ language and establishing a global brand. We have created the framework that means we can quickly deliver localized top-of-funnel and nurture content that will have a direct impact on leads.

Ultimately, it’s about speaking the language of your stakeholder teams – communicating the alignment between your efforts and the key business goals.” READ MORE Karen Loughrey, Localization Manager, Optimizely

“The Welocalize LocLeaders Forum in Berlin was not only an excellent opportunity to learn about the challenges other teams face in the localization industry, but also to hear about the different approaches they take to try and overcome them. The panel discussion raised familiar issues and prompted me to consider others that may arise in the future. Getting the chance to speak with experts in the industry was greatly appreciated since they were able to offer valuable input and ideas. The panel discussion and individual talks I took part in did much to confirm the importance of heralding high quality content and the implementation of a localization process that is fast and scalable. These two factors work hand in hand to enable a company’s global expansion. It would appear that there is still a long way to go before localization teams will receive the recognition they deserve for this.

Overall the LocLeaders experience was a great eye-opener and the new perspectives gained from this Welocalize event will most certainly color the strategies we’re building within our content team.”

THOUGHTS

Take-Aways

Marcel Riek German Content Manager at GetYourGuide www.getyourguide.com

“LocLeaders Berlin highlighted a key challenge for localization teams – to raise awareness internally and increase the sphere of influence. This is something that we continuously work hard on at Intuit. We have branded our team the [Intuit] Globalization Center of Excellence. This makes it easier to market ourselves internally.

Our stakeholders need to be aware of all our services, not just translation, but also internationalization and local market advice.

We have a presence at Inuit’s head office and we work closely with the strategic marketing team. Our challenge is to get to know all teams, all over the world and continue to let them know we’re there to help. We have an intranet site and a standard PowerPoint presentation to explain our processes. Being a centralized function has real advantages as we provide a central point of reference. Once people know who we are and what we do, they can simply use our expertise and this benefits Intuit’s overall global strategy.”

B uzz

Ellen Bruseker, Language Services Manager, Intuit Inc.

Thank you for collaborating with us and each other. As our industry grows and changes, sharing insights will help all of us work smarter, faster and better.

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