gawdamedia.com | buyersguide.gawdamedia.com
2024 Media Kit & Sponsorships
Connecting distributors & suppliers of the Gases & Welding Distributors Association through digital, print publications, marketing, and social media. Keep reading to discover the opportunities.
OVER 260
DISTRIBUTOR MEMBERS
2023
www.gawda.org | buyersguide.gawdamedia.com
MEMBERSHIP DIRECTORY
2024 w w w.g aw da.o r g | buyer sg uide.g aw dam edia.co m
OVER 240
SUPPLIER PA RT N E R S
BUYER’S GUIDE
Yearly Campaign Perks OXYGEN ELITE
NITROGEN NEXUS
HELIUM HEIGHTS
4
2
1
Contact booth interview at either the SMC or AC
-
-
# of GAWDA Connection Banner Ads
4
2
1
# of Product Showcases
4
2
1
1
# of Membership Directory Business Card ads
4
2
1
1
12x
9x
6x
4x
2024 Bonus Coverage
$40k+
Strategy Calls with GAWDA Media Per Year
ARGON ALLIES
$30K - $40K $20K - $30K $10K – $20K
Take Your Booth Beyond the Convention with Contact booth interviews at the SMC & AC
Banner ad on gawdamedia.com for 12 months Banner ad on buyersguide.gawdamedia.com for 12 months Rates for print ads
GAWDA MEMB ER
ANNIVERSA
RIES
GAWDA Members Commemor ate Milestone Anniversarie s
Congratulation s members cele to all GAWDA brating mile stone anniversaries in 2023. BY STEVE GUGL
G
IELMO
AWDA memb ers represent the best-of-the-b companies in est the gases and welding indust Each year in the ries. Summer issue, we recognize GAWDA Memb those ers celebrating saries. In this milestone annive issue’s President’s rColumn on page President Rober XX, GAWDA t Anders explor ed the three C’s want to add a of longevity. We fourth C for this column: Congr those GAWDA atulations to members celebra all ting anniversaries if you have a milest this year! And one anniversary coming up in like to be feature 2024 and would d in this colum n next year, please at steveg@gawd reach out today amedia.com
Weldin 60 • Third g & Quarte GasesrToday 2023
• Third Quarte
r 2023
16 505YE YEAR ARSS
GA GAWD WDAA ME MEMB MBER ER AANNNNIIVVEERRS A S ARRI IEESS
We offer an Anniversary Package
$5000 D – Voluntee
r Welding
Volunteer Weldi ng Supply, Inc. was founded Harold and Evelyn in 1973 by McMurtry. Harold working for Nation had previously al Cylinder Gas been since 1950 and climbed the ranks, had steadily even having been National Sales offered the positio Manager. Howev n of er, due to his ment, the family career advancehad moved 7-8 times already wanted to settle and McMurtry down. He asked National Cylind could buy the er Gas if he original locatio n that he started Nashville in 1950 his career at in and the compa ny agreed, and Welding was thus, Volunteer born. Harold and Evelyn had three sons, McMurtry, and David McMu rtry, Jack John Mark McMu rtry, who grew business and eventu up in the ally went on to manage the compa Operations, and ny’s Sales, Accounting. “Dad had a very simple appro ach to busine might consider ss that many to be Old Fashio ned. Take care ers and they will of your custom take care of you, ” says John Mark “Dad knew the McMurtry. value of custom er service and in relationships investing yourse with your custom lf ers would be in having a custom the difference er for the long term. This has successful model been a very for us to follow and we still work values into our Sthese to instill – Nor ton employees today.” Today, Volun Abrasiv es In 1858, Frankteer has five locations in Knoxv Tennessee (Nash lin Norton and ille, Tullahoma, his older ville, Baxter Hancock opene , Freder “The culture d a potter y , and Jackson)cousin at Volunteershop in Worceand 81 emploick yees. setts, is probably best ster, Massachuworkcalled Water Street Potter familythe described as ,” says McMurtry. “We y Shop. In a emplo yees 1873, love might viewofthis our one of the the shop invent ed a grindingpeople. I think some set in motion the as a weakness, wheel that would streng th of ours next century but we believ e it and half of history.has been a In 1885, seven over the years thata has people helped us retain . As we have Worce ster entrep grown it has reneurs bough our for been grindi thisthe t the ng wheel messa patent ge out as well as the more impor tant to all branch to get compa Norto locations.” ny name n Comp Recen anycompa and so, was born. tly, the ny joined the The ,founders Meritu eration which haspurch the ased land in the city’ss Gas Partners fedtion, which was then company feeling as it enters bullishGreendale secits next 50farmla years. nd, and built their about its future What began as , wheel plant. first grinding a tiny start-up Concl Norto udes n has McMu occup began to grow the company was rtry, iedincrea that land “The two rapidly. By 1920, of the ever since, emplo one of the 400 sed oppor yeesfound ers,inside tunitywhere to grow John Jeppso largest industrial for our United States. n a and larger sons, Milton companies in organi As Norton grew, and than whatgrand zationHiggin the s, their sons,have we could is much it diversified into thenever more manag other than abrasiv ed ed. imagin 1970s. the” company industrial produ es, and becam until the cts e a major multin tion. Norton becam ational corpor e a publicly held acompany in 1962. Third Quarte
r 2023 • Weldin
PA G E 2
Celebrating an Anniversary in 2024?
g & Gases Today Third Quarte r 2023 • 61
Includes: • Full Page ad + anniversary write up in Welding & Gases Today Q3 Issue • Receive a High-Res PDF that can be framed for your office • GAWDA Connection banner ad • Online banner for 3 months.
Newsletter Ads GAWDA Connection NEWSLETTER BANNERS Pixels
1 banner
4 banners
6 banners
Spotlight Ad* 1 Horizontal 24 available per year
600 X 300
$2,500
2 Banner Ad
600 X 150
$1,680
$4,190
$5,290
$6,450
$7,275
3 Product Showcase
250 X 250
$1,050
$2,730
$3,150
$3,780
$4,410
4 Feature Catalog
$600
--
--
--
--
SPOTLIGHT ADS Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to: • A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice Also included: • A product showcase • Statistical reporting - total opens and how many clicks. Banner Image Size: 600x300 pixels. Logo Size: 200 pixels wide. One per issue. SPOTLIGHT BANNER 600 X 300
PRODUCT SHOWCASE
12 banners
* Also includes logo and 40-word teaser at top of e-mail
1 CONNECTION
SPOTLIGHT TEASER
9 banners
2 C ONNECTION BANNER ADS
These Banner Ads show up in the GAWDA Connection. Also included: • A product showcase • Statistical reporting - total opens and how many clicks.
3 PRODUCT SHOWCASE Show off a specific product or service in the new product showcase section of the GAWDA Connection. Posted for 1 month in the online Buyers Guide.
4 FEATURE CATALOG See more information on page 12.
GAWDA Connection STATS The Industry average open rate is only 11%
The GAWDA Connection average
open rate is 49% We have 3,800+ subscribers and an average of 1,775 unique opens per newsletter.
VIEW A GAWDA CONNECTION E-MAIL PA G E 3
Website Ads gawdamedia.com \ buyersguide.gawdamedia.com DIGITAL AD RATES Size (pixels)
Monthly
Leaderboard and footer: 728 x 90
$440
Mobile Banner: 320 x 100
$280
Square Banner 250 x 250
$280
Skyscraper: 160 x 600
$220
Sponsored Link
$220
DOWNLOAD THE GAWDA P BUYER’S GUIDE AP DA” Just search “GAW in the app store.
AD EXAMPLE
AD EXAMPLES
AD EXAMPLE
AD EXAMPLE
PA G E 4
GAWDA TV Ads
Three Great Ways To Advertise 1. Supplier Interview $2755 2. Vendor of the Month* $2755 *New for 2024
3. Commercials
30 SECOND $1100 or 5 for $4410
Reserve your commercial spots for Season 4 of GAWDA TV in 2024! Spots are first come first served including the order they appear in the episodes.
New episodes released each month on the 15th Check Out All GAWDA TV Episodes Here! PA G E 5
Buyers Guide Sponsorships 2025 Buyers Guide Sponsorship Pricing/Details
DIAMOND PLATINUM $12,000
$5070
GOLD
SILVER BRONZE
$3395
$2400
BASIC
Complimentary with GAWDA Membership
$715
PRINT Ad page size
2 Page Spread
2 Page Spread
Logo + 90 words
Logo + 90 words
1/2
1/4
Company Profile Logo + description in listing
Logo + Logo + Logo + 60 words 30 words 30 words
Sponsor Recognition Year Round Logo on Thank You Pages Company Name, Address, Website, Phone #, POC Email.
ONLINE LISTING # of Categories
10
10
6
4
2
# of photos/videos
20
20
16
10
5
4
4
2
1
1
9
6
2
Square Banner
Mobile Banner
1
Buying Group Badges Key Contacts photos, phone, email
BONUS CONTENT GAWDA Media onsite visit resulting in a 3 part video series
12
12
Leaderboard + Mobile Banner
Leaderboard + Mobile Banner
# of SEO Articles Events Classifieds Supplier Catalog Library Banner
240 SUPPLIER PARTNERS
To Grow Welding and Gas Distributorships
ANNUAL Billing Only
VIEW THE ONLINE BUYERS GUIDE
for Buyers Guide Sponsorships. Companies are displayed in order of their status (Platinum, Gold, Silver, Bronze, then Basic) at buyersguide.gawdamedia.com
PA G E 6
2023
BUYER’S VIEW THE 2023 PRINT BUYERS GUIDE
GUIDE
buyersguide.gawdamedia.com
Online Buyer’s Guide Features Events Post industry events: • Classes • Podcasts • Training • Webinars • Product Demos (virtual or in person)
Reporting A self-service communication platform for GAWDA Members.
buyersguide.gawdamedia.com
Listings All GAWDA supplier members have a listing. Listings are displayed in order of sponsorship status. Sponsorship details can be found on page 2.
Each month you receive a report for listing traffic. Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched. Detail stats are when someone clicks on your listing and views the content within the listing detail page.
What is listing summary?
Categories List more categories to boost your listing views. Consider including a logo and description for branding on summary results pages while users are exploring categories.
SEO Articles Articles are shared in the GAWDA Connection newsletter as well as inside your company listing. • Message from company leadership
• Catalog Release
• New Product Announcements
• General Promotion
• Milestone Celebrations
What is listing detail? • Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.
Supplier Catalog Library Cost: $600/Year
Let us host your company catalog on GAWDA Media’s supplier catalog library. • Easy Click Through Professional Catalog
• Case Studies
Classifieds Cost: $200 each • Used Equipment
• Excess Inventory
• Storage Space
• Other
• Easier file transfer to clients (easy download) • Bring More Views To Your Print Catalog • Featured in at least one GAWDA Connection Newsletter Per Year • Yearly Statistics Report
• Offer Deals
Check Out The Supplier Catalog Library Here! PA G E 7
Magazine Schedule 1st Quarter
2nd Quarter
DEADLINES:
DEADLINES:
• Ad Space Reservation: 1/5/24
• Ad Space Reservation: 3/1/24
• Advertising Material: 1/12/24
• Advertising Material: 3/15/24
• Debuted in the 2/1 GAWDA Connection plus printed copies mailed to members.
• Debuted in the SMC Preview Connection and printed copies mailed to each member prior to the SMC.
(WINTER ISSUE)
READ Q1 2023
FEATURES:
(SPRING ISSUE)
READ Q2 2023
FEATURES:
• Cover Story: Annual Industry Outlook Issue – Distributor and Supplier members discussing emerging trends and expectations for their companies in the industry in 2024
• Cover Story: Spring Management Conference Preview • SMC Speaker Articles
• Introducing the GAWDA Board of Directors
Bonus Distribution at the SMC APRIL 19TH-21ST, 2024 IN SAN ANTONIO, TX
3rd Quarter
4th Quarter
DEADLINES:
DEADLINES:
• Ad Space Reservation: 6/3/24
• Ad Space Reservation: 8/23/24
• Advertising Material: 6/14/24
• Advertising Material: 9/6/24
• Debuted in the 7/1 GAWDA Connection plus printed copies mailed to members.
• Debuted in the 9/15 GAWDA Connection Annual Convention Preview plus printed copies mailed to members prior to the AC.
(SUMMER ISSUE)
READ Q3 2023
FEATURES: • Cover Story: Celebrating Milestone Anniversaries
(FALL ISSUE)
READ Q4 2023
FEATURES:
• Member Profile of a GAWDA Distributor Celebrating a Milestone Anniversary in 2024
• Cover Story: GAWDA Annual Convention Preview
• SMC Recap
• Reflection from GAWDA President on Year in Office
• Digital Marketing Strategies
Bonus Distribution at the AC OCTOBER 11TH-14TH IN PHOENIX, AZ
PA G E 8
Magazine Rates Print Ad Rates 1x Rate
4x Rate
6x Rate
9x Rate
12x+ Rate
2 Page Spread
$8,605
$7,790
$7,670
$7,490
$7,345
Full Page
$4,840
$4,270
$4,075
$3,970
$3,895
2/3 Page
$3,880
$3,310
$2,990
$3,120
$3,090
1/2 Page
$3,240
$2,950
$2,810
$2,765
$2,720
1/3 Page
$2,495
$2,160
$2,065
$2,030
$2,005
1/4 Page
$2,290
$2,050
$1,900
$1,810
$1,795
$3000 O N E A D V E R T I S E R P E R I S S U E . A S K F O R AVA I L A B I L I T Y. INCLUDED BONUS DISTRIBUTION FOR Q2 AND Q4 TO GAWDA EVENTS
Belly Band
(must be run in conjunction with 1/2 page or larger inside the magazine.)
Outserts
(must be run in conjunction with 1/2 page or larger inside the magazine.) 1 Sided
$2,100
2 Sided
$2,625
4 Pages
$3,675
Featured Article Cost: $4840 Tell your story in your own words.
We will lay out the advertorial into a PDF suitable for hand-out, mailing, and posting on your website. See an example from Q2 2018 here.
LOOKING FOR THE EL
THE MERITUS MOD al company
$4,725
by assembling a federation great businesses
of
TH US? WHY PARTNER WI 3. 2. Address ownership
1. Partner with like-minded
Continue to operate
ME TO
ORK S
in the field of ms. We are proud to gned, installed, and transfer systems rganizations, from 00 companies. Our to a diverse set of space and defense, energy (LNG and age, semiconductor, gas, solar, research edical, pharmaceutical,
of combined ogenics ready to ke It Easy, Make It Fun!
Invest in a larger, more diversified business
s
succession challenge and liquidity needs
entrepreneurs
Select digital ads can be counted toward frequency to discount print rates. These include: Spotlight Ads, Newsletter Banner Ads, and Website Banner Ads.
Partners are offered the a opportunity to “roll over” in portion of their sale proceeds on exchange for equity in Meritus tax efficient basis
We support our portfolio and partners with resources expertise to grow and succeed
We are building an exception
national packaged gas
8 Pages (stitched)
RIGHT
EXIT STRATEGY?
your business, taking
advantage of:
IFIED
DECADES OF DIVERS
NCE. INDUSTRY EXPErsRIE bring decades of d board membe Four of our most involve on attracting nce. We are focused ultimately diversified industry experie uals who will bring value, more like-minded individ olders. stakeh Meritus all benefitting
with 35+ Seasoned senior executive industrial gas years of experience in the of managing industry with 20+ years a broad spectrum of businesses ty with direct P&L accountablili of Praxair including former President managed Distribution Inc. Business n in ranged in size from $20MM-$2B annual revenue.
Former owner of third generation in New Jersey. independent distributor to >$225M in Grew his distributorship
or compulsory rules
Retain
ERING?
ry call
all the different ways
to partner
ERS
OUR CURRENT PARTN
ATLAS
GASES . WELDING
President - Gas Innovations
Vice Chair
No “Corporate” demands your employees and facilities
. SAFETY
itusgas.com
robdalessandro@mer
acquisitions annual revenue through arrangements, and creative joint venture to eventually selling the business As PDI’s Vice Praxair Distribution Inc. t for President-Corporate Developmen of >100 ~15 years, he led the acquisition distributorships.
Coinvest and partner with us to build the industry’s only national independent gas distributor Why Partner With Meritus?
We make things happen!
Whether you’re gearing
CONTACT US TODAY !
1) Partner with like-minded entrepreneu rs while continuing to run your business 2) Address ownership succession challenges and liquidity needs 3) Invest in a larger, more diversified business 4) Take advantage of: • Support from industry experts, “on call advisors” • Access to capital to accelerate growth and for acquisitions • Enjoy best practice sharing with other federation members • No “Corporate” demands or compulsory rules • Retain your employees and facilities
CRYOW ORKS
provides a wide range of products for the storage, distribution, and transfer of cryogenic fluids!
Make CryoWorks the source for your cryogenic transfer needs!
The Meritus Model
all
We are building an exceptional national packaged gas company by assembling a federation of great businesses lead by strong manageme nt teams. We support our federation members with resources and expertise to accelerate growth and improve profitability. Partners are offered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on a tax efficient basis.
Aloha, am I in your way... • Complex Transfer System Design & Engineering • Project Management
Belly Band
CryoWorks, Inc. CA 91752 3309 Grapevine Street, Jurupa Valley, yoWorks.Net www.CryoWorks.Net | www.Shop.Cr 951.360.0920 | sales@cryoworks.net
as a partner in Started Gas Innovations a wholesale 2002 with the goal to create gas company to supply the industrial s and related industry with hydrocarbon Gas products, packages and services. 20 years of Innovations is celebrating is Innovations Gas exciting growth. supplier widely regarded as the leading the US. of hydrocarbon gases in
representatives Reach out to any Meritus mission. to hear more about our
Brochure tucked into TIGHT SCHED ULE / T? Belly Band TIGHT BUDGE
up for a space launch or the grand opening of your LN2 ice cream shop, we’ve got you needs! covered for all your cryogenic piping
Supply Co.
a major Over a decade working for Owned and compressed gas company. distributorship operated compressed gas Served in Alabama for 13 years. as GAWDA President 2015-2016. leverage his Partnered with Meritus to than regionally, expertise globally rather while diversifying his portfolio growth. benefitting from Meritus’
Ashley Madray
Rob D’Alessandro
experts, “on call advisors”
Set up a 30 minute introducto hear about with Rob D’Alessandro to with Meritus.
President - Atlas Welding
Chair
Support from industry ns growth and for acquisitio Access to capital to accelerate companies with other successful portfolio Enjoy best practice sharing
INTERESTED IN PARTN
Bill Visintainer
Scott Kaltrider
• Turn-Key Installations • Experienced Sales Staff • Family Owned and Operated • Made in the USA
Interested in Partnering?
Setup a 30 minute introductory phone call with Rob D’Alessandro Call or Text: 973.886.7214 | Email: robdalessandro@meritusgas.com
w w w. M e r i t u s G a s . c o m
Look inside left →
• ISO 9001:2015 certified
PA G E 9
Magazine Specs
WGT Circulation: 2,000 printed + 2,182 average unique e-readers each issue. Welding and Gases Today is printed and mailed to 2,000 Owners, EVP’s and VP’s of 275 Distributorships and 200 supplier member companies. Q2 and Q4 have bonus distribution of 250 copies at the Spring Management Conference and Annual Convention.
Print Ad Sizes Ad Size
Dimensions (Trim)
Live Area
Dimensions With Bleed*
2 Page Spread
16.5” x 11”
15.25” x 10”
16.75” x 11.25”
Full Page
8.25” x 11”
7” x 10”
8.5” x 11.25”
2/3 Page Vertical
4.5” x 10”
-
1/2 Page Island
4.5” x 7.5”
-
1/2 Page Horizontal
7” x 4.875”
-
1/2 Page Vertical
3.375” x 10”
-
1/3 Page Square
4.5” x 4.875”
1/3 Page Vertical
2.125” x 10”
1/3 Page Horizontal
7” x 3.425”
1/4 Page
3.375” x 4.875”
Average E-Reader Views 2,182 7:59 Average Time Spent
READ WGT ONLINE PA G E 1 0
-
important images and text must stay - within live area. No text - near the trim or bleed zones.
-
Total Time Spent Reading the GAWDA E-Reader in 2022
1,163.7 hours
Special requests For right-hand page, far forward, multiple page rates, assistance composing an advertorial or other special requests, consult your Relationship Manager. Ad copy and imagery for bleed ads MUST remain within live area dimensions.
Membership Directory OVER 260
DISTRIBUTOR MEMBERS
Deadlines:
Ad Space Reservation – 5/15/24 Advertising Material – 5/29/24 Publishes - July 1st
2023
MEMBERSHIP DIRECTORY
w w w.ga w d a .org | b uye rsgui d e .g aw dam edi a. co m
The Membership Directory is the most extensive directory for our industry. It contains key contacts for all member companies, allowing members to communicate directly with those they are trying to reach at other GAWDA member companies.
Pricing:
• Front Section – Board of Directors, Committees, Past Presidents, and Regional Meeting Chairs.
• Double Business Card $1,365
• Red Section – Contact info & logo for 260+ welding & gas supply distributorships
• Full Page $4,840 • Half Page $3,240 (Horizontal / Vertivcal) • Quarter Page $2,290 • Business Card $735
• Distribution: each member company receives at least one copy of the printed membership directory and the digital PDF is sent to member companies upon request.
• Blue Section – Contact info for 230+ supplier companies • Yellow Section – Geographical list of distributor branches and suppliers
Member Directory Print Ad Sizes Ad Size
Dimensions (Trim, w x h)
Live Area
Dimensions With Bleed*
2 Page Spread
16.5” x 11”
15.25” x 10”
16.75” x 11.25”
Full Page
8.25” x 11”
7” x 10”
8.5” x 11.25”
1/2 Page Horizontal
7” x 4.875”
-
1/2 Page Vertical
3.375” x 10”
-
1/4 Page
3.375” x 4.875”
-
Double Business Card
7” x 2.3” or 3.375” x 5”
Single Business Card
3.375” x 2.3”
important images and text must stay within live area. No text near the trim or bleed zones.
PA G E 1 1
Featured Article
SPONSORED Experiencing A Beverage-Grade Co2 Supply Issue? Try This Solution
Promote your company with a featured article in 2024! Cost: $4840
Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full GAWDA membership via: •
Welding & Gases Today Magazine
•
A prominent spot in the GAWDA Connection e-newsletter
•
A prominent spot pinned on the homepage of GAWDAmedia. com and a sponsored link on the GAWDA Buyers Guide.
•
A featured story on the GAWDA Buyers Guide App
•
Social Media posts on GAWDA Media’s: Facebook, LinkedIn, and Instagram
OPTIONS •
Bring Your Featured Article to Life by Embedding Video.
•
You supply the video (no additional cost to the featured article).
•
OR We will make the video. (See video production options on Page 13)
DOWNLOAD THE GAWDA BUYER’S GUIDE APP Just search “GAWDA” in the app store.
PA G E 1 2
Featured Videos
Video Production Offerings
Level 1
GAWDA MEDIA’S FULL PRODUCTION We travel to your business and do the filming/ photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials
Cost: $5K + Travel
Level 2
GAWDA MEDIA’S EDITING + CREATION
Level 3
5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.
GAWDA TV SUPPLIER INTERVIEW
Cost: $4000
Cost: $2765
2.5 minute video using your script and imagery (pictures, b-roll video, website screenshots, etc.) OR interview-style via zoom.
Level 4
CONTACT BOOTH INTERVIEW
Cost: $1200
Distribution • GAWDA Connection • GAWDA Media social media pages • gawdamedia.com
• GAWDA Buyers Guide • GAWDA TV • GAWDA APP PA G E 1 3
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