Troika Retail Book

Retail Design

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Troika

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WE ARE RETAIL SPECIALISTS

Design Agency or Architectural Practice.

TROIKA gives you the best of both worlds. We have all the brand-centric, insightful and panoramic thinking that drives the best design agencies, but we also have the architectural background, a real, solid knowledge of how space functions and how to materialize great ideas into impeccable realities.

Retail Design

We are hot at the concept level and ice cool on delivery.

PROCESS

THE CLIENT:

THE CHALLENGE:

We understand our client’s needs on a deeper level. Armed with that understanding, we can build stronger brands and drive increased retail performance by creating just the right environment.

We relish a creative challenge and have purposely not developed a house style to enable each and every project to be designed sensitively and appropriately to each brand and case.

We take a holistic and panoramic approach to each project, recognizing on our clients’ strengths and creating new growth approaches.

Our designed environments connect with the customer, make a lasting impression, boost brand image, and drive sales. We maximize the customer experience to increase sales.

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THE OUTCOME:

Driven by creativity and intelligent practicality, we create results with visually incredible and dramatically usable spaces that aim to increase the brand’s prominent importance and create unforgettable experiences in the space.

As creatives we dream, conceptualize, draw and organize each individual project we work on. We start with a blank canvass, listen to our clients needs and gradually, sometimes miraculously new creations are realized.

Unforgettable retail environments, thrilling brand communications and innovative business solutions that respect the client, the customer and the brand.

Our path is guided by consumer insights, sparked with creativity and grounded with great background, assuring unique responses that best communicate your brand and your spirit.

We offer a new, more strategic and creative way for brands to bond with consumers and better present their brand assets. We get absorbed into brand guidelines and become personal brand experts.

Our complete range of services are utilized to their fullest extent by the entire retail design team from concept creation, graphic design and artwork, surveying, technical development, sourcing, project management, manufacture, installation and POS maintenance.

Our approach is simple; we use our creative intelligence and apply it to everything we do. We use the most appropriate medium available to connect with clients audience. We think strategically, imagine freely and execute precisely.

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WHAT WE DO:

Retail Design

THE SOLLUTIONS:

SERVICES

Smart & Emotional Design

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Retail Design Store Development Shop—in—Shop Pop—Up—Shops Exhibitions Events Window Displays POS Displays Visual Merchandising

Retail Design

As retail specialists we understand what is needed to attract an audience through clever design, store layout or POS displays. We are a full service retail design agency passionate about creating striking environments and executing retail solutions across a number of design disciplines.

WORKFLOW

We Think Differently

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Brand Identity Positioning Design analytics Layout organisation Retail Architecture Design Development Production Installation Visual Merchandising

Retail Design

The way we prefer to work is by managing the whole project from start to finish.

Of course, our clients can pick where they want us involved, but we find that we produce the best results when we manage every stage of the process including design, build and installation.

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Window concept & production for Bentley showroom LOCATION:

Westfield Mall London, United Kingdom

Bentley Motors Limited United Kingdom

Retail Design

CLIENT:

WALL FIXTURE WITH DOUBLE SIDED ADHESIVE TAPE TRANSPARENT PVC FOIL

COLOR PRINTED TRANSPARENT FOIL

TRANSPARENT PVC FOIL

The lightness of the diamond shapes allowed a certain movement in the background with the simple air circulation in the shop and therefore creating trembling and mesmerizing play of colors and shades in the environment.

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BENTLEY

We have created exquisite and tactile design that speaks through shapes, materials, textures and movement, trying to get as close to the uncompromising luxury and outstanding performance of the brand.

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CASE STUDY 01:

BENTLEY

WHAT WE DID:

The challenge was how To design a store Window for a brand which sells luxurious cars in a shop in which no cars are presented.

The Design should present products from the Bentley retail collection, bags and scarfs but in the same time present the essential story of the brand itself.

Idea Development 3D Visualisation Technical development Prototype production Packaging Production Transport & logistics Montage

THE SOLUTION:

THE OUTCOME:

The inspiration behind this project were the soft forms of the Bentley car itself, side mirrors, headlights aso. We proposed several compositions od shapes, in different layers branded with the materials used in the Bentley interior giving the whole set up a very luxurious and high end note. The shapes, superimposed with variations of scale and orientation make an exquisite and tactile composition that brings the sense of Summer, without using any images and videos, but with textures, materials and colours.

Sophisticated look of the Westfield Bentley Store window that in the same time presents the products from the Collection but what is more important creates the image of the core values and philosophy of the brand.

The “diamond� concept that we have developed for window and back-wall is further more adapted and used as a pattern in the next exhibitions of Bentley on auto shows worldwide.

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THE CHALLENGE:

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CASE STUDY 01:

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Retail shop design for Marc Aurel

LOCATION:

Marc Aurel Store Celle, Germany

Marc Aurel Textil GmbH Germany

Retail Design

CLIENT:

The Concept “under the tree� proved to be a step up of the conventional organizational scheme of the standardized Stand design.

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MARC AUREL BOOTH

The �freeing� of the walls allowed access to the Booth from all sides, making it very attractive and open to visitors. It created a new momentum for retail display, a furniture piece that became the character for what the brand is known as, stylish and attractive.

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CASE STUDY 02:

The “tree� serves as a focal point in the store, a sort of an universal recognition momentum where the new collection is presented. The idea was to make a sensible ambient, a freestanding unit as an recognizable and eye-catching momentum which is used in all the Marc Aurel shops.

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Every material and every detail reflect our passion for subtle and sensitive design same as the brand itself.

MARC AUREL STORE

Retail Design

CASE STUDY 02:

THE CHALLENGE:

WHAT WE DID:

Initial task was to create a design for Marc Aurel’s expo booth for Berlin’s fashion show “Bread and Butter”. We saw the fashion style of Marc Aurel as a very stable and clearly defined image as a background of always fresh and thematic collections. The challenge was to create totally new perception of the company as a fashion brand and to prepare an eye-catching base for presenting the seasonal collections.

Idea Development 3D Visuals Corporative book of interior standards Technical Drawings Production Visual Merchandising Transport & Logistic Build & Strike Storage

THE SOLUTION:

THE OUTCOME:

The main concept of the booth design are the three Collection Trees that stand in front of the company’s back-wall. We have designed customized mid-room display for the collections that is so eye-catchy and immediately became a recognizable symbol of Marc Aurel. After the first success with the booth, we were asked and created design book of standards for Marc Aurel shops. The design of the shop is also in the manner of Marc Aurel view of the woman’s fashion subtle glamour of the woman’s closet with the special accent on the new collection presented on the Collection tree.

We created the new recognizable image of Marc Aurel for their new positioning on the market and at fashion shows. After 3 years we still create new interiors for the Marc Aurel shops with the same passion and great quality.

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MARC AUREL

Retail Design

CASE STUDY 02:

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Design & furniture production of the Hess Motorrad Store LOCATION:

Hess Motorrad - Store GĂźmligental Stettlen, Switzerland

Hess Motorrad AG Switzerland

Retail Design

CLIENT:

The mixture of different materials, textures and fine details create an image of playful richness and quality, authentic and tactile in every detail.

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Emotional space that offers a full ride through the motorbike world in every stage of the shopping experience.

Retail Design

Teaser Zone is designed as a mixture of display elements, cash desk, lounge and coffee area.

This zone today is the symbol of the shop.

HESS

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CASE STUDY 03:

THE CHALLENGE:

WHAT WE DID:

The overall project was to re-program an old candle factory into the a new showroom for the Hess Motorrad. Our task in this project was to create an interior design concept with an overall motorbike experience, a more emotional and personalized space, rather than just a shop for moto clothes & bikes. The client wanted a customized solution in every aspect, a space were shopping would be an experience, rather then just “buying stuff”.

Concept sketches & idea 3D Visuals Interior Design Project Production Transport Montage Visual Merchandising

THE SOLUTION:

THE OUTCOME:

We have proposed a completely new approach, a sort of an exploded version of the Standard Retail shop creating several “zones” with different approaches, both spatial and programatic, scattered around the floor of the factory, creating different ambiances in every spot.

The mixture of these well planed zones across the floor plan, allow a more natural and emotional flow of people, who are unconsciously sucked into the interior, making the whole shopping momentum a very joyful experience.

Emotional space that offers a full ride through the motorbike world in every stage of the shopping experience. Custom designed furniture pieces highlighting the diversity and individuality of each brand. The mixture of different materials, textures and fine details create an image of playful richness and quality.

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HESS

Retail Design

CASE STUDY 03:

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Event design & production for Faber World LOCATION:

Faber World Salzburg, Austria

Faber GmbH Austria

Retail Design

CLIENT:

The reuse of the units in different shops after the event proves that our design approach is reusable and fits the need of our clients.

FABER

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CASE STUDY 04:

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Always looking for new ways of presenting the collections, with the use of different forms and materials for every brand, giving the event space a more personalized and holistic approach.

THE CHALLENGE:

WHAT WE DID:

To prepare an event on which all brands that Faber offers will be presented with their own character and identity but at the same time to give an overall Faber touch.

The event is dedicated to all dealers of the Brands across Austria, Germany and Poland.

Idea Development 3D Visualisation Display Production Visual Merchandising

THE SOLUTION:

THE OUTCOME:

The idea is to organize the space with totally open plan in which the products of the different brands are presented in an exhibition style across the space. Each brand with their own Display furniture, with different material and set up. The approach of the design and the heights of the display elements are carefully calculated, so together with the displayed motorcycles subtly conquer the space, and allow to move freely throughout.

Faber presented itself as a company that cares both for the brands that it presents, as well as for the dealers which it supports.

The Dealers to whom the event was dedicated had a great chance to experience the new products, on a totally different way.

The event provoke the dealers to think about their own approach in presenting and selling the products.

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FABER

Retail Design

CASE STUDY 04:

THERE AR RESPONSES OF DESIGN AND W

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— Milton Glaser

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RE THREE TO A PIECE – YES, NO, WOW!

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Tradeshow Booth for Suri Frey

LOCATION:

Panorama Berlin, Germany

SURI FREY Global GmbH Germany

Retail Design

CLIENT:

The Constructive expressionism of the cantilevered galleries made a powerful statement and pointed out the bold, fresh and inspiring story behind the brand itself.

SURI FREY

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CASE STUDY 05:

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The public space is always very important to us. The extension of the ground level via the stairs allowed easy access to the first floor and proved to be a great concept of maximizing the display area and allowing visitors to move freely throughout the whole Booth.

THE CHALLENGE:

WHAT WE DID:

To create a space were the many products of the Suri Frey brand can be displayed in a cool, bold and modern look.

Idea Development 3D Visuals Technical Drawings Production Transport & Logistic Build & Strike Storage

THE SOLUTION:

THE OUTCOME:

The idea was to create an open public space, a sort of a fashion plaza were all the visitors can meet and see all the products of the brand. We wanted to materialize the street look of the brand itself. We proposed a 2 story Booth, which will integrate different programs, caffe, bar, showroom, meet up area. The grand stairs offered an easy access to the Gallery and can be used as a public seating area and informal display space.

Suri Frey presented itself as a company for young people who think and act as they want. The moto of the brand “Frei denken� was literally exposed in the space, by the materials, lights and organization creating a great synergy of the product and its surrounding. The outcome was increase in the numbers of visitors and contracts signed.

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SURI FREY

Retail Design

CASE STUDY 05:

HELLO

Diverse background.

Unified goals.

TROIKA.

Elena Ikonomov

Emil Jegeni

Styling & Visual Merchandising Founder of Schumacher Solutions

Architect Founder of Platforma

Architect Founder of Platforma

Schumacher Solutions

Platforma

schumacher-solutions.com

weareplatforma.com

OFFICE MUNICH:

OFFICE SKOPJE:

Buchhofstr. 1a 82319 Starnberg, Germany T. ++49 8151 9799808

Pariska 50/21, 1000 Skopje, Macedonia T. ++389 2 3225 955

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Thomas Schumacher

Troika

Troika is a creative collaboration project of three professionals with great experience in the field of Architecture, Interior design, Product design, Visual Merchandising and Marketing. We use this mix to create a totally new, unexpected & impeccable results in the Retail world.

OFFICE LONDON:

Retail Design

71-75 Shelton Street Covent Garden London WC2H 9JQ, UK T. +44 20 3239 0988

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Troika

Troika Retail Design | 2018