Focus on Retail

50 selected projects made by Platforma in the past 5 years in the field of Retail Design.

WE

ARE

We create brand experiences, provoke customer emotions and reach client goals.

WE MAKE

Behind every visual appearance there is an emotional story.

We transform materials into details, details into emotions.

WE DO We use our creative experience and passion for craftsmanship and apply it in everything that we do.

Idea development 3D Visuals Architectural design Interior design Furniture design Store branding Design development Project management Construction management Production Installation Visual merchandising Turnkey solutions

Selected projects

Services: Idea development Architectural design Interior design Furniture design Branding Production Installation Visual merchandising

HESS MOTORRAD STORE Store Design Location: Stettlen, Switzerland Client: Hess Motorrad AG

The overall project was to re-program an old candle factory into the new showroom for Hess Motorrad. Our task in this project was to create an interior design concept with an overall motorbike experience, a more emotional and personalized space, rather than just a shop for motorcycle clothes and bikes. The client wanted a customized solution in every aspect, a space where shopping would be an experience, rather than just “buying stuff�. We have proposed a completely new approach, a sort of an exploded version of the standard retail shop, by defining several zones with different approaches, spatial and programmatic, scattered around the floor of the factory, creating a different ambience at each different spot. The mixture of these well planned zones across the floor plan allows a more natural and very emotional flow of people who are unconsciously immersed into the interior, turning the shopping into

a joyful experience. It is an emotional space that offers a full ride through the motorbike world in every stage of the shopping experience. Custom designed furniture pieces are highlighting the diversity and individuality of each brand.

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Services: Idea development Technical development Production Branding Setup Visual merchandising

MARC AUREL BOOTH Exhibition design Location: Bread & Butter, Berlin Client: Marc Aurel Textil GmbH

The Initial task was to create a design for Marc Aurel’s expo booth for Berlin’s Bread and Butter fashion show. We saw the fashion style of Marc Aurel as a very stable and clearly defined image, as a background of always fresh and thematic collections. The challenge was to create a totally new perception of the company as a fashion brand and to prepare an eyecatching base for presenting the seasonal collections.

The main concepts of the booth design are the three Collection Trees that stand in front of the company’s back-wall. We have designed a customized mid-room display for the collections, which resulted in an iconic effect of an instantly recognizable symbol of Marc Aurel. We created the new recognizable image of Marc Aurel for their new positioning on the market and at fashion shows. The ”freeing” of the walls allowed access to the Booth from all sides, making it very attractive and open to visitors.

It created a new element for a retail display, a furniture piece that became the character for what the brand is known - stylish and attractive.

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Services: Idea development Architectural design Interior design Furniture design Branding Production Installation Visual merchandising

MARC AUREL STORE Retail Design Location: Celle, Germany Client: Marc Aurel Textil GmbH

After the first success with the booth, we were asked to create a retail design book of standards for Marc Aurel stores. The design of the store conforms to the manner in which women’s fashion is viewed by Marc Aurel: a subtle glamour of the woman’s closet with the special accent on the new collection presented on the Collection tree. Each material and detail reflect our passion for subtle and sensitive design, featured by the brand itself.

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Services: Idea development 3D Visualisations

ATELIER GARDEUR Visual Merchandising Location: Various locations Client: Schumacher Solutions GmbH

We have designed Atelier Gardeur interior design accessories that would support the visual merchandising and will stress the main values of the brand and the product itself. Personal touch and perfection in detail are the themes our design had to talk about. We have translated the brand’s personal and unique textile touch into an unconventional play with the materials we have used.

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Services: Architectural design Interior design Furniture design Signage & Branding

CARPE DIEM Hospitality Design Location: Skopje, Macedonia Client: Carpe Diem

Located in the center of the city, in an old building, the restaurant occupies 300 m2 of space, spread over two floors, offering different seating arrangements for different occasions. The use of oak wood veneer creates a refined aesthetics and juxtaposes with the old brick walls which are left uncovered and re-painted, creating a sense of a soft nostalgia.

Carefully chosen fabrics, furnishings and paintings of a renowned Macedonian artist add to the overall ambience of the restaurant. Different types of lights are suspended from the celling, acting as a main feature in the double-height space of the restaurant.

The veneer coverings are the soft touch in the otherwise strip down brick interior. The open plan Bar is an immediate eye-catching element and adds the daily function of the bar as a design parameter in the interior.

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Services: Architectural design Interior design Furniture design Signage & Branding

HERBAL PHARMACY Retail Design Location: Skopje, Macedonia Client: Alkaloid Skopje

Alkaloid is one of the biggest pharmaceutical companies in the region, operating in the field of manufacturing drugs, cosmetics, chemical products and processing botanical raw materials. We have been asked to design a pilot store concept for the growing herbal segment of the company. Our proposal was a clean and purified concept, based on use of materials in their natural appearance, offering a neutral background for presenting herbs and natural products.

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Services: Idea development 3D Visualisations Technical development Production

MAIER SPORT Point of Sale display Location: Various locations Client: Schumacher Solutions GmbH

Maier Sports is a clothing company for outdoors and winter sports. We have designed point of sale display for the existing furniture shop system. We designed and produced an add-on element, mimicking the logo as an association of mountains. This small but bold display is placed on top of the existing units, creating a visual distraction and thus attracting attention on the displayed product.

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Services: Architectural design Interior design Furniture design Signage & Branding

LITERATURA GTC Interior Design Location: Skopje, Macedonia Client: Suprema

Located in a busy open area shopping centre, the Literature GTC store with its small surface represents a highlight in the area. The main focus is the landing table with a specially designed lighting system of red tubes. The system of lights connects the landing table with the window storefront trough the celling, creating a visual line artwork and moving the focus from the window into the store. Materials and colors used in the interior are defined by the corporate identity book that we have developed for the Literature Mk Brand. The identity book defines the materials and types of furniture, while at the same time allows their free use according to the location and ambient.

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Services: Idea development 3D Visualisations Technical development

24 NEWS TV Studio Setup Design Location: Skopje, Macedonia Client: 24 VESTI

The idea behind the design was creating a playfull, dynamic image for each different view of the camera.

The play is achieved by combining geometries and light in the furniture itself as well as in the background. Two scenes placed next to each other overlap and allow various uses of the studio. One side is designed as News desk and the other is the debate table. Having in mind the effect on camera we have combined materials with mat or reflective finish to emphasize the geometry and the final effect.

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Services: Idea development Interior design Furniture design Branding Production Installation Visual merchandising

BENTLY WESTFIELD Window Display Design Location: Westfield Mall, London, United Kingdom Client: Schumacher Solutions GmbH

The challenge was to design a store Window for a brand which sells luxurious cars in a shop where no cars are presented. The Design was supposed to present products from the Bentley retail collection, bags and scarfs but at the same time present the essential story of the brand itself. The inspiration behind this project came from the soft forms of the Bentley car itself, side mirrors and headlights.

We proposed several compositions of shapes, in different layers branded with the materials used in the Bentley interior, giving the whole setup a very luxurious and high-end note. The shapes, superimposed over different structures with variations of scale and orientation make an exquisite and tactile composition that brings the sense of the brand, without using any image and video, but only textures, materials and colors. The result was a sophisticated look of the Westfield Bentley

Store window that presents the products from the Collection while, more importantly, creates the image of the core values and philosophy of the brand. The “diamond� concept that we have developed for the window and the back wall was further adapted and used as a pattern in the next exhibitions of Bentley on auto shows worldwide. The lightness of the diamond shapes allowed a certain movement in the background with the simple air circulation in the shop, thereby creating a trembling and mesmerizing play of color shades in the environment. We have created an exquisite and tactile design that speaks through shapes, materials, textures and movement, trying to parallel the uncompromising luxury and outstanding performance of the brand.

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Services:

Architectural design Interior design Furniture design Signage & Branding

EXPLORARIUM Interior Design Location: Skopje, Macedonia Client: Republika

“Science has never been so fun� is the expression that a kid should read from the image of the interior. The interior of the space is conceptualized as an object in an object, such that when one enters the place, she gets an impression of using a public space. The main content is placed in a block of playful cubes, creating an inner facade through which all activities are visible.

Using plywood as a raw material and combining it with bright colors, we created an inspirational background for young scientists. Outside this block there are a reception and a bar, where parents can enjoy their time while the kids are immersed into science. The facade is fully transparent, making the whole interior opened to the public, which creates a feeling that someone is observing you while you are observing the experiment.

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Services: Idea development 3D Visualisations Technical development Production

ROKKER POS display Location: Various locations Client: The Rokker Company

THE ROKKER COMPANY believes that passion for motorcycling and style are inseparable. Therefore, the design of the display unit should represent both of them. It is as strong and technically perfect as the motorcycle itself, able to carry the extra weights of motorcycle clothing. At the same time, it has to be perfect and precise in detail, stylish and tough.

In terms of functionality, it is designed to be flexible, such that each dealer can use it in a way it wants: a full body shelf display, a combination of shelf and rack, a mid-room display or by the wall. We used materials in their natural appearance, being truthful as the brand itself. A special steel aging technique was used for the frame of the unit.

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Services: Idea development 3D Visualisations

ROKKER EXPO Exhibition Design Location: Various locations Client: Schumacher Solutions GmbH

THE ROKKER COMPANY is a motorcycle fashion brand that creates uncompromising apparel, known for the use of high quality materials, premium fabrics, great esthetics and fine details. We were asked to create the Booth for the Rokker brand. We created 2 versions, both modular and highly functional. The inspiration of the 1st aaporach is the “Tent structure�.

The idea behind is to create a flexible, modular & easy to build Booth while the esthetics of the tent was a narrative for the urban traveler, a motorcycle nomad traveling the world and yet feeling comfortable dressed up in the Rokker apparel. The modular column construction allowes re-use of the structure for the different locations for the upcoming events.

The tents can be placed according to the layout and desired functionality creating different display zones. The 2nd approach is to present the ambience of an old garage space. The zink-ed back wall, the

elongated wooden bench aligned on the perimeter of the booth created an introvert but still very open floor plan. The bench encompasses a lot of storage space, serves as apparel display and is thought out as a meet and greet place. The back wall is the main display zone, showcasing the denim collection of the brand.

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Services: Idea development 3D Visualisations Technical development Production

FISSLER POS Display Location: Various locations Client: Schumacher Solutions GmbH

We have produced a visual-merchandising tool in order to support the presentation and sale of a specified product. The tool should extend the story, emphasize the design and speak louder about the quality of the product itself. The aim of the design is to take the piece out of the crowd at the shelves and put it closer to the public and the consumer.

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Services: Architectural design Interior design Furniture design Signage & Branding

SYNERGY OFFICE Office Design Location: Skopje, Macedonia Client: Synergy

The undulating ceiling is the main feature in the interior of the Synergy headquarters. It is placed in the showroom of the company and acts as a strong spatial gesture that mimics the instant of movement.

It reflects the character of the company. We were responsible for the complete interior design. All the furniture pieces are custom designed for the Synergy brand.

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Services: Idea development Technical development Production Setup Branding Visual Merchandising

EVROPA EXHIBITION BOOTH Exhibition Design Location: Cologne, Germany Client: Evropa AD

Evropa is factory that produces chocolates, wafers and candies, successfully operating on the market since 1882. The theme of the exhibition booth for Evropa for ISM Cologne raised from their communication slogan “A sweet fairytale of flavours guaranteeing enjoyment�. Our task was to present Evropa as a company that has a huge range and variety of products and, at the same time, put three of their products in focus. The booth area was only 15m2, we created a semi-closed booth with a facade defined by three windows presenting fairytales of the products in focus. These windows defined two entires into the booth where the whole palette of Evropa products were presented in an unconventional, museum-like approach. The effect was assessed through the number of interested clients and contracts.

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Services: Idea development 3D Visualisation

SCHUHBECK’S WINE BAR Hospitality Design Location: München, Germany Client: Alfons Schuhbeck

The project is to redefine the unused space of the Schubeck’s Orlando Area in Munich. It is situated in an old building with an inner courtyard connected to the square via a small, barely noticeable passage. The place had a history of gatherings, sort of ‘apperitivo’ after work events, although it is now used as an office space. We took this feeling as a starting point to explore the connections within the whole area. The existing layout was a bar and a dinning space, alongside of a courtyard. They functioned occasionally since the connection was almost nonexistent. Connectivity was the key element in the overall design. It came as a solution to the task of facilitating an easy flow of people while offering diverse contents. We wanted to create an atmosphere where people can enjoy a fast snack with a glass of wine at one time or have a dinner at another time.

We have created three different coexisting zones:

the bar, the restaurant, and the terrace. Each of them offers a totally different mood and ambience.

This approach makes the place to recognizable by different consumers.

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Services: Idea development Technical development Production Setup Branding Visual Merchandising

FABER Event Location: Panzerhalle Salzburg, Germany Client: Faber GmbH

The aim of this event was to present all the brands that the Faber Group is offering with their own character and identity, but at the same time with an overall Faber touch. The event is dedicated to all dealers of the Brands across Austria, Germany, and Poland.

The idea is to organize the space with a totally open plan, where the products of the different brands are presented in an exhibition style. Each brand is introduced with customized display furniture, using different materials and setup. The approach of the design and the heights of the display elements are carefully calculated, enabling them to subtly conquer the space along with the displayed motorcycles, while allowing one to move freely around. Faber presented itself as a company that cares both for the brands that it presents, as well as for the dealers that it supports.

The dealers to whom the event was dedicated had a great chance to experience the new products in a new,

unique way. Finally, the way the products and brands were treated at the event, provoked the dealers to think about their own approach in presenting and selling their products.

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Services: Idea development 3D Visualisation

EISBÄR SHOP CONCEPT Retail Design Location: Various locations Client: Schumacher Solutions GmbH

Eisbär ski hats are more than just accessories. Eisbär ski hats are high fashion and this was the leading idea behind our story for the Eisbär shop concept development. We created a shop system as minimal as possible, with the aim to bring into focus the product diversity. The main concept is a modular wireframe system that modifies as a wall element or mid-room display, making a dense presentation of products per square meter, and incorporating freely add-ons with logo, image or mirror.

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Services: Idea development Technical development Production

EISBAR R2D2 POS DISPLAY POS Display Location: Various locations Client: Schumacher Solutions GmbH

The task was to present high quality materials, top wearer comfort and unique style of Eisbar hats on a POS display that would take as least space as possible and cost as little as possible. Our solution was to use one material and to optimize the dimensions of the display according to the available dimensions of the materials in order to optimize the use and cost. The approach was reminiscent of model-making, such that we did not use a lot of materials and fittings. With this, we also delivered a product that is flat-packed, thus offering an easy packaging and transport. The final look was a designed crafted shape of plywood that reflects the pureness of the brand and creates a neutral frame for the products.

STEP 1 FIXING THE LEGS

STEP 2

EACH LEG HAS 2 PARTS INSIDE AND OUTSIDE PART. POSITION EACH PART AS SHOWN IN PICTURE. WHEN IN PLACE FIX WITH BOLTS USING INBUS NR.4.

POSITION THE SHELF IN THE TOP EMPTY GAP. MAKE SURE THAT THE HOLES ARE ON THE BOTOM OF THE SHELF. WHEN IN POSITION, THE HOLES SHOULD BE BETWEEN THE FRONT AND BACK SURFACE OF THE ELEMENT. FIX WITH BOLTS FROM BELOW.

ON THE OUTSIDE NO HOLE SHOULD BE VISIBLE.

FIXING THE SHELF

STEP 3 FIXING THE MIRROR POSITION THE MIRROR ON THE RIGHT SIDE OF THE LOGO. PASS THE MIRROR ELEMENT IN BETWEEN THE FRONT AND BACK SURFACE. SLIDE DOWN TO FIX.

ONLY ON ONE SIDE THERE ARE HOLES FOR THE HEAD OF THE BOLT. BE CAREFUL WHEN POSITIONING.

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Services: Architectural design Interior design Furniture design Signage & Branding Production Installation Project management Construction management

HEART BAR Interior Design Location: Skopje, Macedonia Client: Heart Bar

Our main idea was to create the Heart bar as a real social place, flexible and still with a bold identity, which will bring back to life the spontaneous nightlife that used to be the real soul of Skopje. The concept of the organization of the place was to put an accent of the length, reflected in the placement of a 14,5m bar. The bar is the master theme in the interior, an attractor of people, moods, services, and connections. It is a hyper-body, a table, a bar, and a DJ point. It acts as a counterbalance, erasing the lines between the customers and the barmen, creating a closer relation, a vibrant connectable world. One feels immediately very comfortable, everything is one surface, one height, one soul. The combination of different materials and techniques act as an assemblage in the interior, which fits in the overall concept of the Bar, flexible in content, creative in materials, sort of collage of materials and emotion,

visually attractive, and impeccable in detail.

We used the Japanese technic of Burned wood in combination of high gloss and reflective materials, creating a balance of emotion and visual effect.

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Services: Idea development 3D Visualisation

LEONA Exhibition Design Location: ISM Cologne 2019, Germany Client: Lion Dooel

We were approached by Leona, a Macedonian chocolate factory to reimagine their presentation for the ISM Cologne 2019, the world’s leading trade fair for confectionery and snacks. The brief was to create a stand that was brave and eye catching, with several highlights that would position the brand amongst the competitors. We proposed several variations of a modular, easy-to-build stands. The concept was supposed to be easily adaptable to different dimensions of the booth, form 9m2 to 35m2. The idea was to create a wall system that incorporates presentation, storage, branding, and construction into a single set that is flexible and easy to use.

The concrete and strong red finishes served as an excellent background for the colorful packaging of the presented goods.

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Services: Idea development Architectural design Interior design Furniture design

MERCEDES BENZ PREMIUM CENTER Office Building Interior Design Location: Skopje, Macedonia Client: MakAutoStar

The Premium center foyer is a part of the interior design project that we have completed for the common areas and office space at the Mercedes Benz Premium Center. The information desk is designed as a wooden block that holds the central position in the foyer, while the entrances appear from both sides. The wooden block is a masterpiece of design and craftsmanship, set on natural marble flooring, and it plays a role of an icon of the overall style of the object.

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Services: Idea development 3D Visualisation

ROLLS ROYCE EVENT Event Location: Various locations Client: Schumacher Solutions GmbH

We were invited to make a proposal for event equipment for future events of the Rolls-Royce. Our design approach is based on an idea of creating Event as an Exhibition that we named “The art of Rolls-Royce”. The idea was to present a conceptual wall that presents the overall emotion about and around the Brand of Rolls-Royce. We created a semi transparent yet strong installation of fine shapes, that simultaneously reflects the general corporate image, styles, inspirational items, and images.

The wall is created of single modules that can be placed outdoor or indoor, according the space and the event focus. Modules can be organized into a single longitudinal wall or spread across the space one by one or two by two. According the Theme of the event, secondary layer can be presented in front of the wall: At a golf course event, the trophies could be presented in front of the wall; at a party event - chillers

with Champagne; or different inspirational items. In case of a bigger event, some of the modules could cary a bigger communication image or seating bench.

The modular system provides endless possibilities of upgrading the presentation for each next event.

All details and surfaces are with strong shape and reflective. They create a sharp image which by itself reflects the surrounding. The luxury “lifestyle installation” brings in each context a very strong presence of a Rolls-Royce emotion.

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Services: Idea development 3D Visualisation

OUI DISPLAY Retail Design Location: Various locations Client: Schumacher Solutions GmbH

Distinctive and unique. Modern silhouettes, glamorous details. A delicate meeting of seemingly distinct details. These are the core values of the OUI feminine brand for which we have designed shop and window displays, followed by visual merchandising accessories in order to emphasize each collection or season.

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Services: Idea development Technical development Production Setup Branding Visual Merchandising

MOD 1 Exhibition Design Location: Bread&Butter, Tempelhof Berlin Client: Monopol Textilhandels GmbH

Miracle of denim is a strong denim brand for young and brave people. Our task was to create a booth for the Bread&Butter show in Berlin. The philosophy of the brand was presented trough a strong spatial gesture. The idea behind it was to create a closed, introvert-like stand. We used the theme of containers as a starting point, big blocks, that appear both strong and ephemeral. The booth is introvert, closed from the outside with black steel panels, creating a sort of intrigued feeling as you pass by it. The inside is completely opposite - an open plan, an inner courtyard, with different types of presentations and functions throughout. The bronze color palette worked greatly as a base, containing many denim washes that the brand is offering. We created a wall of old washing machine drums as a symbolic presentation of the denim washes. The theme proved to be a success, creating a cool urban piazza, sort of

a familiar place, informal and secluded at the same time. The modularity of the booth made it possible to reuse the setup in the years to come.

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Services: Idea development Technical development Production Setup

TUCANO URBANO Retail Design Location: Various locations Client: Schumacher Solutions GmbH

We have created a new concept for display elements of the future shop development for Tucano Urbano.

Tucano is an Italian brand for stylish scooter wear and accessories. The materials are raw steel and wood, creating a great background for the motorcycle collections. The strategy was to create a book of standards for all the display elements, allowing a flexible use in any store.

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Services: Architectural design Interior design Furniture design Signage & Branding

OMRON PHARMACY Retail Design Location: Skopje, Macedonia Client: Alkaloid AD

Interior design for the Omron pharmacy is designed with a simple and clean design, inspired by the chemical structure, applied on a custom-designed furniture.

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Services: Architectural design Interior design Furniture design Signage & Branding

CHA-CHA LOUNGE BAR Hospitality Design Location: Skopje, Macedonia Client: Adrijan Gadxhia

Cha-Cha Restaurant is located on the outskirt of the city of Skopje, in a shopping retail park. It is a reflection of the industrial area in which it is located.

Taking this into account, we wanted to mimic the industrial feeling and to combine it with soft details and finishes. The floor plan is an open space with a double height. The center point in the space is the bar with its background - a window to the kitchen.

The conjunction of traditional and modern run throughout the material and color concept of the interior. The use of steel sheets, wooden planks, brick and soft fabrics add a comfortable note to the overall industrial appearance of the concept. The play of natural and artificial light and shadows makes a trembling ambient and a feeling of an open-air space.

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Services: Idea development Technical development Production Setup Branding Visual Merchandising

MLADOST BELGRADE Exhibition Design Location: SEEBBE Building Trade Fair, Belgrade Client: Mladost Leskovac

Several years in a row we have done the design, production and set-up of the exhibition booth for Mladost, a company for clay building materials.

Every year we have made a different solution, but each time the focus was on the excellency of the product, based on the philosophy of the company that treats its products as a masterpiece. For the occasion of the SEEBBE Building Trade Fair Belgrade, we organized the booth as a museum space where simple cubes are distributed through the space in an orthogonal grid. The intersection of this grid with three wireframe cubical spaces changes the color of the product cubes, hence distinguishing different product types. Each product cube was deformed in a way that, along with the product, creates a perfect cube, thereby emphasizing the perfection of the product it holds.

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Services: Architectural design Interior design Furniture design Signage & Branding Production Installation Project management Construction management

MAKSAT Architecture and Interior Design Location: Skopje, Macedonia Client: Maksat DOO

We were asked by the client, to do both the design of the building and to work on the interior itself. We wanted to get out of the common local typology of having a front office building attached to the supersized warehouse. Instead of that, we made a shift in the diagram, made a switch and proposed that the office space is on top of the warehouse, which allowed spectacular views of the landscape.

This opened up for a totally new layout for the office space. Each office has a great view of the surrounding landscape and all of them are communicating with each other through the atrium. The connection from the ground floor is through a glazed staircase, acting as a void that connects all the floors.

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Services: Idea development Technical development Production Setup

IXS STORE CONCEPT Retail Design Location: Various Locations Client: Hostettler Group

We were asked to develop a pilot project for a store concept for the IXS motorcycle clothing brand. The idea behind the project was to create a modular multifunctional shop system that would, one the one hand, be sufficiently flexible to fit in different spaces while, on the other hand, be strong enough to bring the character of the brand in each store We have developed a system of totem, wall, and mid-room display elements that can cary different types of products and can be easily transformed for different functions - hanging, folding, pins. A unique combination of the standard elements according to the specific store brings a new image to each store, while still reflecting the image of the IXS brand.

Selected materials, such as black steel, perforated metal sheet and anthracite melamine reflect the Swiss quality motorcycle brand. We have produced and installed the setup of the prototype of the new IXS store in Zurich, Switzerland.

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Services: Architectural design Interior design Furniture design Signage & Branding Production Installation Project management Construction management

MERCEDES BENZ SHOWROOM Retail Design Location: Skopje, Macedonia Client: MakAutoStar

We have designed a showroom for Mercedes Benz used cars. In designing the space we had in mind the core values and propositions of interior design standards of authorized Mercedes Benz showroom.

We did our personal interpretation of the standards with an idea to create same mood and ambient as in a showroom with new cars. With special selected combination of materials with different textures and finishes and high end details we have defined a real Mercedes Benz shopping journey.

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Services: Idea development Technical development Production Setup Branding Visual Merchandising

MLADOST Exhibition Design Location: Skopje, Macedonia Client: Mladost Leskovac, Serbia

Our challenge was to present a company that produces clay building materials. But Mladost is not an ordinary company for building materials, these are people that really take care of the product itself, it’s excellence, even if it is a clay roof tile and we see it eventually on the top of the house from far distance.

In order to present the product and its perfection, we designed a folding roof shape that is defining the booth and offering a close touch with the product to every visitor from each side of the space. The shape of the folding closes the inner space of the booth, while keeping its open character. We used roof tiles in black color for the outer surface of the folding to emphasize the perfection of the product as opposed to the yellow color and warm light for the inner surface and floor. This created a strong background for every product that was presented as a piece of art.

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Services: Idea development Technical development Production

FASTER SONS DISPLAY POS Display Location: Various locations Client: Schumacher Solutions GmbH

The “Faster Sons” philosophy pays homage to Yamaha’s rich heritage while being focused on performance for the future. For the POS Display for Faster sons collection we used the materials in their natural appearance, rough plywood and rusted steel in order to highlight the superior vintage feeling.

The solution itself offers a great adaptability for presenting and combining different products of the collection.

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Services: Idea development 3D Visualisation

BAGSTAGE POP-UP STORE Pop Up Store Location: Skopje, Macedonia Client: Bagstage

For the Bagstage company, a dealer of Samsonite bags brand, we have developed Pop-up store concepts. Each concept has a specific appearance when open and a totally different character when closed. Inspirations vary from big scale suitcase to traveling container, always about travel and moods.

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Services: Architectural design Interior design Furniture design Signage & Branding Project management

LITERATURA BOOKSTORE Retail design Location: Skopje, Macedonia Client: Suprema

The bookstore is located in the main pedestrian street in the heart of Skopje. Therefore the space is designed as an extension of the public space between shelves full of colorful books. The front facade can be fully opened in the summer days, enabling the store to act like a real open space. People are welcome to enter and sit on the theatrical stairs, read a book or have a fresh coffee in a relaxing atmosphere. The brand identity colors, red and black, are used in defining and creating an impressive effect that is capable to attract the attention of the pedestrian even through the store window. These colors, combined with the details of real wood, brass and concrete, created a playful image of street life inside the store.

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Services: Idea development 3D Visualisation

MAMMUT Display Table Location: Various locations Client: Schumacher Solutions GmbH

We had the challenge to rethink and redesign the landing table for Mammut, the first teaser upon entering a Mammut store. The client wanted a radically different approach, a fresh and updated appearance. Due to the different floor plans of the Mammut stores worldwide the proposal needed to be adaptable and always visually powerful. Our approach was to break down the design and rethink the whole concept of presenting the goods. The proposal is a transformable extruded table with different heights rather than a flat surface. The table is incorporating memory foam cubes of different scales that, through rearrangements, can result in a fresh and new appearance, offering endless possibilities for the visual merchandising. The cubes can be subtracted, stack onto one another, form an individual island and, in combination with a rack unit or a mannequin, create significantly different display units.

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Services: Idea development Technical development Production Setup Branding Visual Merchandising

SURI FREY Exhibition Design Location: Panorama Show Berlin, Germany Client: SURI FREY Global Branding and Licence GmbH

The concept is based on the idea to create a space where various products of the Suri Frey brand can be displayed in a cool, bold, and modern look. We created an open space, sort of a fashion plaza were all the visitors can meet and see the products of the brand in informal way. We wanted to materialize the street look of the brand itself. We proposed a twostorey booth, which integrates different contexts a cafĂŠ, a bar, a showroom and a meet-up area. The grand stairs offered an easy access to the Gallery and could be used both as a public seating area and an informal display space. The constructive expressionism of the cantilevers galleries made a powerful statement and pointed out the bold, fresh, and inspiring story behind the brand itself. The outcome was an increased number of visitors and contracts signed.

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Services: Architectural design Interior design Furniture design Signage & Branding Project management

BAGSTAGE STORE Retail Design Location: Skopje, Macedonia Client: Bagstage

Bagstage is the official dealer of the renowned Samsonite brand. We have designed the store having in mind the Samsonite guidelines, but also intervening with a soft touch in the interior. The twostorey store is visually open and connected though a central column that is the highlight of the store.

It is covered in a pattern of wooden veneer panels, creating a soft approach and balancing the rather still and cold interior design.

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Services: Architectural design Interior design Furniture design Signage & Branding Project management

ANGELS CAFE Hospitality Design Location: Shtip, Macedonia Client: Angels Cafe

The project for the Angels cafe started as and interior design project, but grew into an architectural statement, a new icon for the city of Stip. The space is divided into several zones, creating endless possibilities for many different moods. The objective was to create a nice and warm lounge cafe area that can easily be transformed into a nightclub. The curved roof is the main feature, cantilevered over the terrace, perforated with skylights that turn into led screens in the night. The seating arrangements offer different zones, allowing guest form any age and preference to feel comfortable and relaxed. The materials create a suite of contrasts, ranging between a cold marble flooring, through a soft and tactile wood on the bar and, finally, to the petroleum-painted MDF back wall in the lounge zone.

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Services: Design development 3D visualisation Production Installation

HAVAIANAS Window Design Location: MĂźnchen Airport, Germany Client: Schumacher Solutions GmbH

We have been part of worldwide campaign of Havaianas. We made the adaptation of the general design concept of the campaign at two locations of Havaianas stores.

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Services: Idea development Technical development Production Setup Branding Visual Merchandising

MOD 3 Exhibition Design Location: Modefabriek, Amsterdam Client: Monopol Textilhandels GmbH

The main design feature in the concept for the MOD Booth at Modenfabriek Amsterdam is the back wall.

Instead of hiding the construction of the walls, we decided to make it a design feature. The steel subconstruction is brought forward, forming a zigzag pattern. This allows to create unconventional displays for the denim in different styling, offering a cool visual effect. The tactile use of rough and industrial materials in combination with the soft details of leather and smooth carpet created a very warm feeling for the ones present at the Booth.

Since it has no walls or divisions, the attendance of the booth was increased and the ambient offered informal business meetings - just in style of the brand.

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Services: Idea development 3D Visualisations

SURI FREY STORE CONCEPT Retail Design Location: Various Locations Client: Thomas Bender consulting GmbH

After the successful story with the Suri Frey booth, we were asked to develop a concept for a shop in shop display elements, presenting the Suri Fey apparel.

We created two different concepts. The first idea was to have a supersized landing table and wireframe add-ons which can be rearranged, according to the needs of the clients and the requirements of the space. The brass color was chosen as a neutral artificial theme, not to conflict with the displayed items. The second idea was to create a hyper body, with overlapping functions, from hanging rack units to shelf displays. Laminam-marble tiles act as marble blocks, esthetically creating a heavy feeling and create dynamic composition with the cantilevered shelves and racks.

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Services: Idea development Technical development Production Setup Branding

EVENTHORIZON SUMMIT Event Location: Kraftwerk, Berlin Client: Grid Singularity GmbH

EventHorizon is the leading summit in the energy blockchain industry. The most progressive minds gather to brainstorm and discuss the future of energy. The event takes place at Kraftwerk Berlin.

The venue and the idea behind the summit are inspirational enough for a disruptive and forwardthinking approach for venue setting. The idea behind the design is to create a feeling of a future technology, emphasizing the high quality result while staying clean from any redundant decoration.

We have produced exhibition booths made out of lighting pipes that pulse by changing colors of the light. The combination of exhibition cubes, light shows and the venue itself a created powerful event and a unique atmosphere based on the main idea of the conference - the idea of making the world a better place.

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Services: Idea development Technical development Production Branding Setup Visual merchandising

MARC AUREL IBIZA Exhibition Design Location: PANORAMA Berlin, Germany Client: Marc Aurel Textil GmbH

After three years of successful presentation of Marc Aurel in the fashion world with the Tree concept, it was time to create new and fresh image about the company. At the focus of the design approach were the collections - always new, innovative, brave and thematic. We have designed customized yet modular system capable to transform the physical setup and morph the appearance. That is how in three years in a row, we have done adaptations of one system, getting as a result three different booths, each of them with its own character and personality according to the thematic collections of the brand.

THEME IBIZA creates a summer feeling, Ibiza-style mood, with carefully chosen materials to fit to the overall idea and the summer collection of Marc Aurel.

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Services: Idea development Technical development Production Branding Setup Visual merchandising

MARC AUREL PINK Exhibition design Location: PANORAMA Berlin, Germany Client: Marc Aurel Textil GmbH

The booth flexibility brings the possibility to create a new and fresh appearance with only small changes and styling, while retaining the signature of the Marc Aurel brand.

THEME PINK The colors of the wooden modules and decorations were carefully chosen to match with the current collections, creating a well-balanced ambience at the Booth.

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Services: Idea development Technical development Production Branding Setup Visual merchandising

MARC AUREL BLACK Exhibition Design Location: PANORAMA Berlin, Germany Client: Marc Aurel Textil GmbH

We created a customized booth with elements that allow a variety of combinations and spatial organization.

THEME BLACK: The repainting of the wood in black color made a great canvas for the upcoming collections. This was supplemented with an appropriate styling and decoration to obtain a genuinely novel image for the season.

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Services: Idea development Design development

HI TECH Exhibition Design Location: Various locations Client: HiTech Corp.

Hi-Tech Corp. is a leading European manufacturer of electronic Printed Circuit Boards. The perfectly clean and precise manufacturing process inspired us to make a clean white modular exhibition booth that reflects this type of industry. Modules of the booth vary across different shades of blue, which is the color of the company, while incorporating light, meeting tables and desks for product presentation.

The modularity of the booth offers the possibility to adapt the setup to the actual context of the fair show as well as the location.

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Services: Idea development Technical development Production Setup

AWG MODE Window Design Location: Kรถngen, Germany Client: Schumacher Solutions GmbH

We have designed and realized a serial of thematic window designs for AWG Mode Center Kรถngen. Each design of the 4 windows was a story by itself, strong enough to speak loud and get attention, but also a nice background to present and combine products of various brands. By using motion, light, and materials combined in an unexpected manner, for AWG, we created a number of original images of Winter, Spring, Summer, Fall, Sale, and Christmas.

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