2 minute read

Take Ten

Take Ten with Evolution of the Color³ FAST

For those of us who haven’t much ‘me’ time, ALFAPARF Milano colourists can now offer a new salon service with the launch of a special series of Evolution of the Color³ FAST - the iconic permanent toning with a reduced processing time of just TEN minutes but the same top performance. Enriched with Hyaluronic Acid, Evolution of the Color³ FAST’s ground-breaking vegan and PPD-free formula guarantees intense colour while being kind to both hair and scalp. The 15 shades of permanent hair colour can be mixed together or with ALFAPARF Milano Pigments for endless colour combinations.

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Evolution of the Color³ FAST Services:

• Covering regrowth • Retouching and colour correction • Depth effects with darker tones at roots • Highlights on natural short or average length hair

Evolution of the Color³ FAST gives salons flexibility, clients can choose an express 10-minute colour service and have more time for any additional services such as a cut and style/blow-dry. Salons can also offer more daily colour services and accommodate any last minute colour service appointments or those arriving at the salon without an appointment for a colour service.

Evolution of the Color³ FAST Results and Technology:

• Extra conditioning effect on the hair* • Intense and long-lasting colours • Grey hair coverage with no need to mix with natural bases • Lightening by up to 3 tones (*Instrumental test on the treatment.)

Sustainable Packaging:

With the aim of reducing our carbon footprint and helping to lower the environmental impact, all Evolution of the Color³ FAST tubes are produced using 100% post-industrial recycled aluminium. Thanks to the recycling process, the production of these tubes will reduce CO2 emissions by 20%. The recycled aluminium tubes deliver the same results expected from a standard aluminium tube. With the aim of reducing overall paper consumption, the packaging of the Evolution of the Color³ FAST line is made from 90% recycled paper. A QR code on the box replaces a paper instruction sheet.

An innovative vegan formula which is free from PPD*

Kinetic Colour System: A system based on colour kinetics that calibrates the quantity of pigments based on their reaction speed, allowing the colour to develop in just 10 minutes, with excellent performance.

Hyaluronic Acid Derivative: An innovative derivative of hyaluronic acid with beneficial hydrating and film-forming properties, which allows for the gradual release of active ingredients. It originates from latest-generation biotechnology, guaranteeing maximum purity.

UV filter: A protective shield for the outermost layer of hair, which filters UV rays for longer-lasting colour.

Emulsifiers: Reduce the odour of ammonia as well as sensations of discomfort.

Available in ALFAPARF Milano salons.