Water Sports Retailer, September 2012

Page 1

SEPTEMBER 2012

The Boarding School’s

Travis Moye

Manufacturer Profile

Epic Boats Retail Spotlight

Sail & Ski Center +MEMBER DIRECTORY Published by the

Guest Editorial by Peter Rietz

Networking the Industry to Safety

1


LETTER FROM HEADQUARTERS Surf Expo

understanding of their specific

on your business. We at the WSIA

needs. On Thursday, we met with

have made it a point to support

We at the WSIA hope you had a

the Boat Manufacturers and on

and attend their annual confer-

most successful Fall Surf Expo.

Friday, Wakeboard Camps and

ences. This year, we debuted the

Our hope is you returned to your

Schools. This level of interaction

latest Water Sports Alert Network

shop or factory with all kinds of

and communication is what helps

(WSAN) video on tubing. If you

great plans to energize your sales

makes the WSIA the collective

recall, we have already produced

force. Or maybe it’s an exciting

voice of the industry.

instructional videos for Law

display for that new product that you found at Expo.

NASBLA Conference

ing and Wakesurfing. This tubing video will assist LE in understanding what the responsibilities of

The National Conference for the

the boat driver are, as well as the

National Association of State

dos and don’ts.

Boating Law Administrators (NASBLA) was September 9th We hope you made it out to

– 11th in Mobile, Alabama. Jim Em-

Demo Days at OWC to see the

mons, your president, and I were

wide array of products that were

in attendance. We feel that our

offered. Your own demo day can

relationship with NASBLA and the

be just as exciting. It takes a bit

various Boating Law Administra-

of organizing, but with the right

tors (BLA) is one of the most im-

planning and a little luck from

portant relationships we have. We

Mother Nature, you can sell more

are also involved at the Federal

products in one day than you ever

level, but as you may or may not

thought possible.

know, the states have more direct

Industry Group Meetings

control over your access to water and the activities you enjoy.

January Show In January, 2013 we will be back at Surf Expo with our Parasail partners. (As you know, the parasail industry does not exhibit in September.) Each January, we gather with the parasail industry, the USCG, Florida Fish and Wildlife and ASTM International to continue our development of a National Safety Standard for Parasailing. This show has become a must for those in the parasail industry.

During this Surf Expo, we had

Summit in the Snow 2013

several key meetings with key industry groups. The WSIA is expanding its efforts to offer Risk

2

Enforcement (LE) on Wakeboard-

Management to many within our

We have enjoyed several success-

As I look back on my report to

industry. We have several new

es lately with our interaction with

you just two months ago, much

working groups that are now

these BLAs. The BLA in your state

as already been accomplished.

identified by the strategic plan of

should become your best friend.

The Summit in the Snow 2013

the WSIA. On Wednesday, Sep-

He or she will have a direct pulse

is fast approaching, and in fact,

tember 5, we met with the Cable

on any pending or potential laws

is officially launched. We will be

Park Operators to get a better

that could have an adverse effect

posting information on our web-


is providing its members with the most comprehensive RM best practices available.

Survey of Sales Each year, the WSIA produces the only industry Survey of Sales. This has become an important informational tool for, not only

Congratulations to the 2012 WSIA Leadership Awards Winners!

our members, but others that are studying the industry as a whole.

MANUFACTURER AWARDS

The 2012 Survey of sales should be available to industry members by the year’s end.

Manufacturer of the Year Nautique

On behalf of the entire Board of site as things progress. You can

Directors of the Water Sports

rest assured that we will exceed

Industry Association, we want to

all expectations as we have done

thank you for your support of Surf

each year. Steamboat Springs,

Expo, as well as the support of

Colorado is our host for 2013.

the WSIA and wish each of you a

Don’t you think it appropriate we

prosperous fall season and look

should go to SteamBOAT?

forward to seeing you soon.

Risk Management from Peter Rietz

Best Advertising Campaign MasterCraft

Buzz Brand (TIE) Tigé Boats & Ronix/Radar

RETAILER AWARDS

We are very excited to have Mr.

Retailer of the Year

Peter Rietz from The Rietz Law

Minnesota Inboard Watersports

Firm reporting in this issue of Water Sports Retailer. We hope you will take to heart what Peter

Best Retail Promotion

is telling us about Risk Manage-

Marine Outfitters

ment (RM). RM may not be the most exciting subject, but we can assure you that when you find yourself on the receiving end of

Larry Meddock

a Plaintiff’s Attorney’s letter, you

Executive Director

Breakout Retailer Boulder Boats

will want to know that your WSIA

3


MANUFACTURER PROFILE

Epic Boats Director of Marketing, Eric Williford Epic has been in the business

Epic was the first to come out

How has the technology needed

for 10 years now. As one of the

with an all-electric wakeboard

to make an electric boat pro-

younger boat builders in the in-

and sport boat. In these times of

gressed in recent years, and

dustry, what are some key things

rising gas prices, that seems like

when do you see other changes

about the industry that you have

a smart move. What has been

or technological thresholds that

learned?

the consumer reaction to the

will impact the market?

One of the things that we’ve

concept?

The biggest thing is the bat-

learned is that we have to stay

When it comes to our overseas

tery technology. We believe

true to ourselves. A lot of our

market, we can’t build these boats

that’s where the most substantial

competitors seem to jump onto

fast enough.

impact will be.

a great idea, and I completely

Does Epic see a big opportunity

Epic recently centralized produc-

understand the intention, we’ve

with electric boats in the future?

tion in Louisiana. Talk a bit about

certain trends, and while that’s

found that we’ve been able to

Absolutely! A huge chunk of

the strategy in doing that, and

consistently grow our niche by

our R & D is dedicated to the

the challenges and benefits of

staying true to who we are and

electric side of things.

having your manufacturing there.

being different.

It’s centrally located and we wanted to be in a place where we felt we could make a difference in the community. Besides, we wanted to make sure that our product is Made In America. There’s no challenges that are specific to the area we are located. But there’s always challenges when you set up a manufacturing operation of this size. Your wakeboats have been called the “most equipped straight from the factory.” What is the strategy for finding a balance between luxury features and a price

4


can grow the sport in that area as well. For us it’s always been about growing Wakeboarding as a whole. We feel as though if we do that, everything else will take care of itself. What trends are you seeing in your annual production? We’ve increased production by roughly 30% over last year. You could say we hit a bit of a growth spurt. point that is seen as a value? That’s going to have to remain

at the dealer level. With us being the young upstart in this industry,

What are some of the features of

our little secret. ;-) Let’s just say

it’s important for us to work with

your flagship boat(s) that help

it has everything to do with the

dealers and distributors who want

you stand out from your compe-

people who build each and every

to grow with us. Are we cur-

tition?

boat, and our company’s core

rently as established as some of

values.

our competitors? Of course not,

let’s focus on the ones we are

some of them have been in this

most known for. Here goes: Tran-

Describe your reach… in what

for over forty years. But are we

som Audio, D.R.O.P Zone Wake

regions or countries are you

on pace to be on that level in the

Enhancing Technology, Dual Rud-

strongest, how many countries or

next few years? Absolutely! So it’s

ders, and of course a whopping

states have Epic dealers, etc.

really important for us to work in

4,000lbs of stock ballast!

We’ve been extremely selective with who we bring on board

There’s a bunch of them, but

regions that have the potential to help us grow, and as a result we

Predict what you see for Epic and the water sports industry as a whole, over the next 2-3 years. Once consumer confidence is up we’re going to see a golden era for the wake industry. Things are very exciting right now with so many great innovations happening. That goes for boards and other products as well, not just boats. It’s going to be a beautiful thing when consumer spending catches up to all these cool innovations.

5


EMPLOYEE OF THE MONTH

Travis Moye The Boarding School Co-founder/Owner with someone who had my same work ethic and also wanted to

getting those passes so perfect? Honestly, I just try as hard as I

have a great time doing it. Shaun

can to make sure every single guy

was the perfect fit for that. It’s

gets a good ride. The most impor-

changed a lot over the past nine

tant thing about driving is to ac-

years. We have added several

tually care about it. Drive the boat

other amazing coaches (Kyle

like you would want to be driven.

Rattray, Jeff Langley, Josh Palma,

My main goal is for the rider to

Kyle Alberts, Jimmy Trask), and

never have to worry about what’s

we have also changed locations.

going on in the boat. If you can

Travis Moye

We took over the boat lakes out

do that, you’ve won the battle.

What is the story behind the

at The Projects two and half years

founding of The Boarding

ago and couldn’t be happier. The

From a business standpoint, ex-

School, and how it has grown or

conditions are always amazing

plain how you and the rest of the

changed over the last 9+ years?

and it’s always been my dream to

coaches at The Boarding School

I had known Shaun for quite

get onto private lakes. There’s a

have maintained a profitable

some time and he had always

lot to be said for being the only

business, especially through the

been someone I would talk to at

boat on the lake.

last few years. I like to think we offer a differ-

contests and even over the winter months. I have always coached

If there is a major wake contest

ent product than anywhere else.

water skiing and wakeboarding,

happening, you are likely driving

We keep the numbers really small,

and was looking to partner up

the boat. What’s your secret to

and usually have two amazing coaches in the boat at all times. The level of coaching, riders, and drivers we have at our place is insane. I’m not a hard sell guy, but one thing I can say without question, is that no matter who you have in the boat at our place, they are one of the best in the world. And, we keep the atmosphere in the boat really light and fun. It’s more like hanging out with your buddies on the boat all day(if your buddies knew how to

The dock at The Boarding School.

6

coach wakeboarding). It’s really


a combination of professionality

running a camp. Most

and funstruction.

people think you just sit in the boat (which I

Explain more about what you do

do a ton of), but I also

with MasterCraft boats.

do all of the scheduling

I do quite a bit of R&D for

with students and staff,

MasterCraft. I put more hours

all of the ads, banking,

in and on a boat in a year than

grocery shopping, toi-

most people would in the life of

let cleaning, you name

their boat, so I can provide a lot

it. It’s definitely not a 9

all the guys I work with. There are

of long-term feedback in a short

to 5’er, but I love it.

a lot of times where I will hear

Overhead shot of the lakes at The Projects

one of them say something and

period. Most of the time my boat will have several things on it that

Camps and schools can function

think to myself, “that was genius”.

are potential options for the fol-

as great breeding grounds for

I definitely feel lucky to work with

lowing model year. It’s a pretty

the next pros in the sport. Do

the guys I do. It helps me stay

good gig, because I usually get

you see that influence growing

fresh and continually refine the

the cool stuff a year sooner than

or changing in the future? Are

way I coach. I think that’s cru-

most people ever know it exists.

the number of ‘potential pros’

cial to keep things fun for your

I’m definitely really fortunate to

that you are seeing increasing?

students and yourself. Our main

do what I do for those guys. I love

Definitely. We have had a hand-

goal at The Boarding School is to

being part of the process, and

ful of guys this year from other

make EVERYTHING about your

I have been a MasterCraft guy

countries that I had never heard

wakeboarding experience easier,

since the age of nine, so it’s a re-

of, that could be competitive on

so that you enjoy doing it more

ally good fit.

the tour. We had a kid from Japan

and want to get other people

this year come over and learn toe

doing it.

What are the biggest challenges

9, switch toe 9, Pete 5, back 7, and

for running a wake camp/school?

a ton of other stuff. Every person

Where do you see yourself and

There is a lot that goes on with

that hopped in the boat and saw

The Boarding School in the next

him ride was blown away. It’s

five years?

amazing how many guys are out

I would like to just keep grow-

there riding at a really high level

ing it. Our location allows us to

that just haven’t stepped in to the

accommodate more people than

arena yet. It’s really fun to see.

we use to, on and off the water. I would love to just have the place

Travis Moye, methodical.

How has being a wake coach

rocking all the time. I know we

changed in the time that you

have the best place in the world

have been doing it?

and the best guys in the world to

Well, I think any coach grows

do it with. I’m really happy with

and adapts to the sport, and how

where we are at and how things

it’s changing. I also am getting

have gone, I just want to stay on

constant influence and ideas from

the same path we’ve been on.

7


8


9


RETAIL SPOTLIGHT

Sail & Ski Center Buzz Watkins, Owner/Founder

a great watersports store and

Our marina is another good ex-

vise-versa. A great, high volume

ample of synergy. Providing water

watersports department requires

access and storage for our boat

a manager, buyer and profes-

customers has been a huge ad-

Your stores offer many prod-

sional sales people. Most boat

vantage, especially with the low

ucts, like new boats, pre-owned

dealers struggle with affording

water conditions we have experi-

boats, parts & service, PWCs,

and maintaining a well trained

enced the last 3 out of 4 years on

water sports equipment, snow

staff because of the seasonality

Lake Travis. We offer our custom-

sport equipment, the yacht club

of the watersports business. Our

ers a number of marina member-

and other features of the marina.

snow sports business perfectly

ship options to suit their needs

What aspect of your business

counter balances our watersports

including launching privileges, dry

is your favorite, and what is the

business. Our retail department is

stowage, and boat slips. We have

most profitable for you?

busy year round, so we are able

even added a boat club for those

to keep and pay our great staff 12

who prefer a shared solution for

of our business compliment and

months a year. Our snow sports

occasional boat use. Our ma-

working synergistically with the

customers also buy boats and

rina patrons have become retail

other parts.

watersports gear from us as an

customers as well. Our Lakeway

extra bonus.

location is strategically located on

We strive to have every part

We believe our snow sports business is what allows us to have

the main road that leads to our marina. Being recently crowned the #1 Boat Dealer in North America by Boating Industry magazine, what do you think is your secret to success? Sail & Ski has steadily and deliberately improved our business over the last 30 years. We owe the most credit to Brunswick and specifically Sea Ray’s certification programs. They have provided us a road map to operate every part of our business at a high level. They showed us the way with their best practices and we executed.

Boats on display at the San Antonio location

10


Sail & Ski Center Through the Years 1969: Founded as a Sailboat only dealer – original name was “Sailing Imports” 1977: Added snow sports 1978: Moved into new 12,000 sq.ft. building. New name “Sail & Ski Center” Sail & Ski Center’s San Antonio location By participating in Sea Ray sponsored ADP Performance

economy. Our primary strategy

Groups, with other larger Sea

has been to align our-

Ray dealers, we have learned to

selves with the most

separate our business into depart-

financially stable and

ments for service, boat parts,

responsible boat brands

retail, boat sales and back office.

in the industry. Our long

Each department is managed and

term relationships with

tracked separately as a stand-

Sea Ray, Boston Whaler

alone business. We see many

and Correct Craft have

dealers focus either on sales or

been and are the founda-

on service. At Sail & Ski we focus

tion of our business. We

on all of our departments so they

feel fortunate that these

each perform and contribute to

brands have been rock

the overall results of our company

solid partners during the

and to our customer’s experience.

recession. In order to maintain

As a dealer offering a range of

our sales volume we

types of boats, what types have

decided to expand our

seen the greatest challenges

product portfolio. We

(weak sales), and which have

accomplished this by

maintained the best through the

further strengthening our

last several years, for you?

partnership with Bruns-

Challenging times in Central

wick by adding Bayliner,

Texas have come both from a

Meridian Yachts and Har-

record drought the last four years

ris Pontoon boats. These

as they have from a sluggish

well-known national

1979: Customers thought the “Ski” in our name was for water skis, so we added our water ski department 1983: Added first ski boats from Ski Supreme. 1987: Added Sea Ray 1988: Opened store in San Antonio 1989: Added Correct Craft 1996: Added Boston Whaler 1997: Moved into our Austin Headquarters – 33,000 sq.ft. Showroom and Service Center 2005: Opened store in Lakeway (Suburb of Austin, on Lake Travis) 2007: Purchase Yacht Harbor Marina, renamed “Sail & Ski Yacht Club” 2010: Added Bayliner and Meridian Yachts 2011: Added Harris Flotebote pontoons

11


The front entrance to Sail & Ski in Austin, Texas brands have increased our market

boating to grow we have to make

younger crowd. Now parents are

share and given us sales in cat-

it easier for people to buy, enjoy,

participating in watersports be-

egories we were not previously

and care for their boat. Sail & Ski’s

hind the boat, not just writing the

addressing.

Yacht Club is just one of many

check. We are especially excited

ways we make boating easier for

about Nautique’s introduction of

What are some of the benefits

our customers. At our marina,

their new G Series. These boats

you enjoy by now being a dealer-

we can store and maintain our

are hands down the best wake

owned marina?

customer’s boats for a hassle free

boarding and wake surfing boats

experience.

we have ever experienced.

Sail & Ski’s motto is to “Make Boating Easy”. Everyone knows boating is fun, but if we want

The other category we have What are the greatest challenges

in pontoon boats. Pontoon boats

you see ahead in the

have become much more luxuri-

next 2-3 years? Where

ous and sporty. The triple-toons

are the best pockets of

models with new generation

opportunity?

outboards meet the performance

Perhaps the hottest

Inside the Austin service center

12

seen noticeable sales growth is

for your business that

goals of buyers who previously

segment and a major

would not have considered them.

driver of new retail and

As baby boomers get older and

boat sales is the growing

closer to retirement, we all need

popularity of wake surf-

to ask ourselves what they will

ing in our market. Wake

want to buy. We think pontoon

surfing is as much about

boats will have good sales suc-

the older crowd as the

cess for years into the future.


What are your strategies for maximizing all three of your retail locations plus your Marina? We have been very careful to only represent well known national product lines that we can sell in all of our locations. This has allowed us to transfer inventory amongst our stores. We are much

The Lakeway Sail & Ski location

more likely to have just the right boat for each customer by lever-

the future – it’s targeted, cost

pleted project. We are constantly

aging this strategy.

effective, and easier to track than

improving, adding content and

traditional forms of advertising.

features, and evolving to meet

How has the internet changed

We see our website as the hub

our customer’s wants and needs.

your business over the last five

of all our marketing activities.

years? How do you see it con-

We have completely redesigned

Finally, on a personal level, what

tinuing to evolve?

our website over the last two

do you find the most fun or excit-

years. Our website content and

ing about your job?

Sail & Ski has always been the most innovative marketer in our

calendar of events is meticulously

Like most boat dealers, we

area. We have been an early

kept up to date. Sail & Ski has a

work 6-7 days a week, so we bet-

adopter of new technology, and

team of employees dedicated to

ter enjoy what we do. It is easy to

have worked tirelessly to identify

the accuracy and completion of

get excited and go to work every

trends and social media that will

online material. We believe our

day to work in an industry that is

allow us to better reach and com-

web site is a direct reflection on

fun and helps families make last-

municate with our target custom-

our company and we work on it

ing memories.

ers. We see digital marketing as

daily. Our website is never a com-

Various products on display at the Lakeway and Austin locations

13


GUEST EDITORIAL

Networking the Industry to Safety

they know of or should have known about. They can also be held liable for the acts and omissions of their employees or even volunteers based on negligence or inadequate training/ supervision.

By Peter Rietz,

safety of towed watersports,

General Counsel for the WSIA

some discussion of the types

Instructors and coaches are

The primary goal of any risk

of claims that can be brought

subject to liability for negligent

management program is to avoid

against industry members

supervision. This can entail im-

the human tragedy resulting from

is helpful.

proper selection of equipment, improper maintenance, train-

serious accidents. Secondarily, risk management programs serve to improve the reputation of an

Manufacturers are subject to

students too hard, lack of certi-

industry for safety, and reduce

“strict liability” as to the design,

fication, failure to have proper

exposure to claims for personal

materials, and construction of

medical response… This list is too

injuries. Towed watersports indus-

their product. Products must be

long to cover adequately within

try members working together

reasonably safe and fit for their

the scope of this article. Suffice

can achieve these goals.

intended purpose. Allegations

it to say the only limitation is the

against a manufacturer typically

imagination and creativity of the

compliance with industry prac-

include claims of manufactur-

plaintiff’s attorney.

tices in a personal injury action is

ing defects, design defects, and

both relevant and admissible for

failure to warn.

In most states, evidence of

Of course industry members are not without ammunition in

Under the rules of strict liabil-

defending claims, namely waiv-

the defendant breached or satis-

ity, distributors and retailers can

ers, warnings, negligence of the

fied the duty of care it owed to

be held liable as if they were the

participant sometimes called

an injured plaintiff. In terms of risk

manufacturer. Some states have

comparative negligence, assump-

management, this presents both

innocent seller statutes limiting

tion of risk law, and any protective

a problem and an opportunity.

exposure of retailers and dis-

state statutes that outline expo-

The problem is that conduct fall-

tributors to strict liability claims.

sures for sports participant, i.e.

ing below industry customs and

Even in those states, however,

recreational use statutes. But, the

practices may result in liability.

they can be subject to

The opportunity is for industry

negligence actions for

members to develop and imple-

representations, assem-

ment those practices by which

bly, maintenance and

they may be judged with the aim

instruction.

purposes of determining whether

of improving participant safety. Before turning to a discussion

14

ing methods utilized, pushing

Your Legal Duty of Care?

Venue providers such as cable parks and lake

of what industry members work-

owners are subject to

ing together have done, and still

premises liability for

need to do, to improve the overall

dangerous conditions

Watersports Responsibility Code


best defense is avoiding claims

• Improved communica-

altogether through risk manage-

tion of the Watersports

ment. This includes the develop-

Responsibility Code to

ment of industry wide practices.

participants and drivers, including posters in vari-

Networking the Industry to

ous sizes available to all

Safety through the WSIA

members;

By networking through WSIA, the towed watersports industry already has made great strides in developing closer relationships and in developing and implementing consistent risk management programs that make sense.

• Consistent use of waivers where applicable; • Utilize consistent safety tutorials; • Finish the ASTM guidelines for parasail operators; • Develop data base to

These efforts have advanced the

track accidents and injury

primary goal of making the sport

trends;

safer for participants through

• Develop and distribute

education, training, warnings,

PSAs similar to those pro-

and consistent messaging; but it

duced by WSIA through

has also helped posture manu-

the grants to continue

facturers, distributors, retailers,

to develop methods of

and venue providers in a more

educating drivers and par-

defensible position should injuries

ticipants that an accident

and lawsuits occur. These efforts

can be prevented with

resulted in the development of:

appropriate training and

• Standardized warning

Liability Waiver template procedures affecting day-to-day business operations. In the event of litigation, the Rietz Law Firm also stands prepared to litigate whenever and wherever necessary. This is all very important, because what resonates the most in a courtroom are the measures that the business undertook to prevent an accident.

ABOUT THE AUTHOR

judgment.

labels and instructions for equipment; • Watersports Responsibility Code; • Liability waivers for all varieties of water sports; • Consistent safety tutorials

The development of industry wide practices through the WSIA is just half the battle. Following through in the implementation of those practices is the other half. The Rietz Law Firm attorneys are

for all of the above

recognized leaders in sports and

operations;

recreation law, and are available to help effectively identify and

Still more, however, needs to be done. This includes: • Adoption by all manu-

manage the risks associated with particular watersports operations. This includes audits of current

facturers of the warning

practices and the development

labels and instructions;

of company specific policies and

The Rietz Law Firm specializes in sports and recreation defense work and Mr. Rietz is completing his 2nd year as General Counsel for WSIA and has run a water ski/wakeboard school since 1971.

15


MEMBER DIRECTORY MANUFACTURERS: BOATS

Alliance Wakeboard

DECKadence

Kwik Tek

Cardiff, CA 760-943-6600 www.alliancewake.com

Ft. Lauderdale, FL 954-536-3660 www.marineflooring.net

Denver, CO 303-733-3722 www.airhead.com

AM Skis

Eagle Sports

Liquid Force

Orlando, FL 407-412-5971 www.amskis.com

Houston, TX 800-862-4424 www.eaglesports.com

Encinitas, CA (760) 943-8364 www.liquidforce.com

Argotrak

Flyboard, Inc.

Masterline USA

Lady Lake, FL 352-750-0048 www.flyboard.com

Oakland, FL (407) 342-5284 www.masterlineusa.com

Goode Skis

Nash Mfg / Nash Sports

Ogden, UT 801-621-2300 www.goode.com

Fort Worth, TX 800-433-2901 www.nashmfg.com

Griffin Boards

NRS

Denver, CO 303-815-5161 www.bluegriffins.com

Moscow, ID 208-882-2383 www.nrsweb.com

HO Sports

O’Brien International

Redmond, WA (425)-885-3505 www.hosports.com

Redmond, WA 407-852-2424 www.obrien.com

Indmar Products Co.

Pacific Watercraft

Millington, TN 901-353-9930 www.indmar.com

Redmond, WA 206-257-2301 www.solowatersports.com

Kent, WA (253) 867-5735 www.camaro.at

Inland Surfer

Performance Diesel

Bellevue, WA 425-747-6055

Webster, TX 281-464-2345 performancediesel.com

Connelly Skis

Jet Pilot

Correct Craft Orlando, FL (407) 855-4141 www.nautiques.com

CWS Boats Cape May, NJ (609) 780-6326 www.cwsboats.com

Naples, FL 239-300-2197 www.argotrak.com

Fineline Industries Merced, CA (209) 384-0255 www.centurionboats.com

Boaters Insurance Marine

Malibu Boats

Boatfun Sports, Inc

Merced, CA (209) 383-7469

MasterCraft Vonore, TN (423) 884-2221 www.mastercraft.com

Liberty Township, OH 513-379-0506 www.boatfunsports.com

Bonnier/Transworld Wakeboarding Winter Park, FL 407-628-4802 www.bonniercorp.com

Sanger Boats Fresno, CA (559) 485-2842 www.sangerboats.com

Breathe Boardwear Rathgar, Dublin, Ireland 353-1-4914170 breatheboardwear.com

Skier’s Choice Maryville, TN (865) 983-9924 www.skierschoice.com

Camaro USA

Tige Boats Abilene, TX (325) 676-7777 www.tige.com

MANUFACTURERS: EQUIPMENT

Lynnwood, WA (425)-775-5416 www.connellyskis.com

Creative Water Sports

Acme Propellers

Redlands, CA 909-335-1885 www.ezski.net

Big Rapids, MI 888-661-2263 www.acmemarine.com

Custom Chutes, Inc. Bradenton, FL 941-753-4818

16

Vista, CA 760-734-111 www.jetpilot.com

Pleasurecraft

Jobe Sports USA

Rad Rails

Orlando, FL 407-352-3655 www.jobesports.com

Kent Sporting Goods New London, OH www.kentwatersports.com

Little Mountain, SC www.pleasurecraft.com

Mindon, NV 775-315-2468

Rave Sports St. Paul, MN 651-255-4805 www.ravesports.com


Rixen Cableways GmGh

Unit Parktech, AG

Adrenaline Watersports

Central Valley Marine

Deachau, Germany 498737-54700 www.rixen-seilbahnen.de

Roesrath, Germany 4.92206E+12 www.unit-parktech.com

Belevue, WA 425-746-9253 adrenalinewatesports.com

Campbell, CA 408-371-6681 www.cvmarine.com

Roswell Wake-Air

Wake Journal

Cocoa, FL 321-890-7120 www.roswellwakeair.com

Orlando, FL 407-476-4791 www.wakejournal.com

Ambush / Buywake.com

Chessie Marine Sales

Kennesaw, GA 770-974-9757 www.ambushboardco.com

Elkton, MD 410-620-2628 www.chessiemarine.com

Sesitec

Water Sport Industries

Orlando, FL 407-353-4286 thewakeparkproject.com

Mt. Dora, FL 352-516-6134 www.theskiseat.com

American Boat Center

Conneaut Lake Navigation

Skylon/ECI

WOW World of Watersports

Perris, CA 951-940-9999 www.skylonsports.com

Sport Dimension Carson, CA 310-320-7873 www.sportdimension.com

Square One Dist. Issaquah, WA 425-369-6850 www.squareoneco.com

Stereo Skis Skarnes, Norway 479-515-8426 www.stereoskis.com

Top of the Dune Mary Esther, FL 850-855-4335 turn-key-marine.com

Underwater Reef Surfer Auburn, WA 253-332-7285 www.reefsurfer.com

Conneaut Lake, PA 814-382-3255 www.navcompany.com

American Marine & Motor Sports

Culver Marina

Shawano, WI 715-526-4300 www.americanmarina.com

Culver, IN 574-842-3375 www.culvermarina.com

XSR Xtreme Storage Rack

Aqua Sport Marine3

Dockside Marine

Twin Falls, ID 208-431-1118 www.boardstoragerack.com

St. Agathe-des-Monts, QC 819-326-9998 www.aquasportmarine.com

ZF Marine LLC

Barefoot Central

Dartmouth, MA 401-261-1964 www.zf-marine.com

Katy, TX 281-395-9751 www.barefootcentral.com

Zup Board Company

Bart’s Water Sports

Williamsburg, VA 757-870-8900 www.zup.com

North Webster, IN (574)-834-7666

Middleton, MA 978-777-1721 www.eastcoastflightcraft.com

BoardCo. Inc

Fort Fremont Marine

Boystown, NE (402) 516-8034 www.wowwatersports.com

Slingshot Sports Hood River, OR 509-427-4950 www.slingshotsports.com

Knoxville, TN 865-777-2628 americanboatcenter.com

DEALERS Action Water Sports of Fenton Fenton, MI 810-629-1342 actionwater.com

Springville, UT 801-747-3539 www.boardco.com

Boulder Boats Boulder City, NV 702-293-1122 www.boulderboats.com

Action Water Sports, Inc. Hudsonville, MI 810-629-1342 actionwater.com

Ilmington, IL (815) 476-7802 www.docksidemarine.net

Driport Marine O’Fallon, MO (636) 978-9999 www.driport.com

East Coast Flightcraft, Inc.

Fremont, WI 920-446-3220 www.fortfremont.com

Gull Lake Marine Richland, MI 267-627-4507 www.gulllakemarine.com

Bradenton Beach Marina

Gunnells Marine

Bredenton Beach, FL 941-778-2278 bradentonbeachmarina.com

Greenwood, SC 264-223-2275 www.gunnellsmarine.com

17


MEMBER DIRECTORY Idaho Water Sports Burley, ID 208-678-5809 www.idahowatersports.com

Mattos Marine Diesel Services

Nautiques of Orlando

Pinecrest Marine

Orlando, FL 407-425-2678 www.orlandonautiques.com

Fishers, ID 317-579-2628 www.pcmarine.com

New Found Boat Shoppe

Redline Watersports

MC Boats of Arkansas Conway, AR 501-513-2628 www.mcboats.com

Bristol, NH 603-744-0777 newfoundboatshoppe.com

Memphis Boat Center

Offshore Marine, Inc

Fort Myers, FL 239-332-2515 www.mattosmarine.com

Island City Watersports Cumberland, WI 715-822-8337 islandcitywatersports.com

JC Sports Seneca, SC 864-882-4212 www.skijcsports.com

Regal Marine Pty Ltdt Memphis, TN 901-744-4444 www.memphisboatcenter.com

Lauderdale Lakes Marina

Miami Ski Nautique

Elkhorn, WI 262-742-3898 lauderdalelakesmarina.com

Miami, FL 305-438-9464 www.miamiskinautique.com

Liquid Playground

Midwest MasterCraft

San Jose, CA 408-435-8088 theliquidplayground.com

Crystal, MN 763-533-9666

Missouri River Marine Liquid Sports Marine Orlando, FL 407-281-7909 www.liquidsportsmarine.com

Main Channel Marina Syracuse, IN 574-457-4200 www.mainchannel.com

Marine Outfitters Charleston, TN (423) 336-1088 www.marine-outfitters.net

Marine Sales Group Charlotte, NC 336-918-6821 www.marinesalesgroup.com

MarineMax, Inc. Clearwater, FL (727)-531-1700 www.marinemax.com

18

Madison, WI (608) 838-0838 www.redlinesports.com

Branchville, NJ (973) 948-7177 www.offshoremarinenj.com

Riptank Boardshop Omaha Marine Center Omaha, NE 402-339-9600 www.omahamarinecenter.com

Littleton, NC (252) 586-3593 www.overbymarine.com

Overton’s

Excelsior, MN 952-474-1742 www.mninboard.com

MP Marine Products

Lubbock, TX 806-799-8265 www.riptank.com

Russell Marine Overby Marine Sales/ Service

Great Falls, MI

Minnesota Inboard Watersports

Vermont, Victoria 03-9874-4624 www.regalmarine.com.au

Greenville, NC www.overtons.com

Pacific Nautiques Pacific, WA 253-833-4140 pacificnautiques.com

Alexander City, AL (356) 212-1465 www.russellmarine.net

Sail & Ski Center Austin, TX www.sailandski.com

SD Watersports Lake Buena Vista, FL 407-939-0754 www.sammyduvall.com

Sebago Watersports

Salt Lake City, UT 801-973-4017 www.marine-products.com

Parker Business Planning

Raymond, ME (207)-655-7547 www.sebagowatersports.com

Nautique Central

Orlando, FL 407-843-8808 parkerbusinessplanning.com

Silver Lake Marine

Anstead QLD, Australia 61-7-5679-2246 www.nautiquecentral.com

Nautiqueparts.com Elizabethtown, NC 910-247-6201 www.nautiqueparts.com

Pellaton Enterprises

Silver Springs, NY 585-237-5185 www.silverlakemarine.com

Brentwood, CA 209-815-2013 www.sbcglobal.net

Ski and Sports, Inc.

Performance Ski & Surf Orlando, FL 407-859-7544 www.perfski.com

Rogers, AR 479-631-1653 www.skiandsports.net


Ski Rixen of Quiet Waters

The Wakeshop DHL & SKI Nashville

Deerfield Beach, FL

Old Hickory, TN 615-330-0655 www.thewakeshop.net

Smooth Water Sports Ganesvoort, NY 518-793-5808 www.smoothwatersports.com

VS Marine Atascadero, CA 805-462-BOAT www.vsmarine.com

Wakeboarder.com Austin, TX 512-789-3149 www.wakeboarder.com

Stengl Marine Minocqua, WI 715-356-2220 www.stenglmarine.com

Superior Boat Repair & Sales Rancho Cordova, CA 916-638-3382 superiorboatrepair.com

Panama City, FL 850-236-8677 www.pcbeachadventures.com

Point Pleasant Beach, NJ 732-892-8303 www.surfandoffshore.com

Texas MasterCraft Fort Worth, TX 817-589-7547 www.tesasmastercraft.com

The Liquid Edge Farmer City, IL 217-649-2698 www.theliquidedge.com

The Ski Shack Springfield, MO 417-882-8480 www.theskishack.com

The Twister Ski Shop Blair Athol Adelaide, SA 61428826400 www.twister.com

Greentown, PA 510-857-0220 www.lighthouseharbor.com

Atlantic Watersports N. Myrtle Beach, SC 843-272-2420 atlanticwatersports.net

Nutin Fancy Fishin, Inc

CWS Tours Wakeboards.com Crystal, MN 763-533-9666 wakeboardwarehouse.com

WakeSide Marine Elkhart, IN 574-264-2874 www.wakesidemarine.com

Water Ski Pro Shop Boise, ID 208-336-3270 thewaterskiproshop.com

Watercraft Sales Three Lakes, WI 715-546-3351 www.watercraftsales.com

Waterskis.com Crystal, MN 763-533-9666 www.waterskis.com

White Lake Marine White Lake, NC (910)-862-3688 www.whitelake.com

Wilson Watersports Edmond, OK 405-330-0526 www.wilsonwatersports.com

Marco Island Water Sports Marco Island, FL 239-777-9977 marcoislandwatersports.com

Dunedin, FL

St. Thomas, VI (340) 775-9360 www.viwatersports.com

OBX Parasail, LLC

Daytona Beach Parasail

Paradise Parasail

Daytona Beach, FL 386-547-6067 www.daytonaparasailing.com

Manteo, NC 252-573-8909

Ft. Myers, FL 239-433-4337

Parasailing the Harbor Ft. Myers Beach, FL 239-440-2270

Dallas, TX 214-317-0845 parasailingtheharbor.com

Holland America

Pinky’s Parasail

Estero Island Parasail Surf & Offshore

Lighthouse Harbor Marina

Aquatic Adventures

Stan Craft Marine Coeur d’Alene, ID 208-457-8000 stancraftmarinecenter.com

PARASAIL OPERATORS & MANUFACTURERS

Ft. Lauderdale, FL (206) 626-8091 www.hollandamerica.com

Gloversville, NY 607-272-7245

Pleasure Island Parasail J.D.Q. Inc. Lake George, NY 518-668-4644 lakegeorgerecreation.com

Orange Beach, AL 251-609-0244 pleasureislandparasail.com

Quepos Parasail Just Chute Me Destin, FL 850-333-3984 www.parasaildestin.com

Key West Parasail Key West, FL 305-294-2437 www.furycat.com

Marco Island, FL 239-970-0618

Radical Rides Pensacola Beach, FL (850) 934-9743 www.radicalrides.com

Sage Sailing Surfside Beach, SC 843-232-8383

19


MEMBER DIRECTORY SD Watersports

YOLO Watersports, Inc.

Hydrous Wake Park

Texas Ski Ranch

Lake Buena Vista, FL 407-939-0754 www.sammyduvall.com

Captiva, FL 239-472-9656 www.yolowatersports.com

Allen, TX 214-390-3088 www.hydrous.com

New Braunfels, TX 830-627-2843 www.texasskiranch.com

Sea Isle Parasail

Jibtopia Wake Park

The Barracks

Linwood, NJ (606) 602-3465 www.seaisleparasail.com

Chapel Hill, NC 919-801-0083 www.jibtopiawakepark.com

Wellborn, TX 979-229-5906 barrackstownhoes.com

KC Watersports

Valdosta Wake Compound

Siesta Key Watersports Sarasota, FL (727)642-2876 siestakeywatersports.com

Sky Pirates Watersports Destin, FL 850-837-5797 skypirateswatersports.com

Skys The Limit Watersports, Inc.

CABLE PARK OPERATORS Action Sports Parks Chester Springs, PA 484-354-3096 www.actionsportsparks.com

Adrenaline Adventures Headingly, Canada 204-800-2060 www.adrenalinemb.com

Brownstone Exploration & Discovery Park

Dunedin, FL (727)389-2209

Portland, CT 866-860-0208 www.brownstonepark.com

Smile High Parasail

Cable Sk8

St. Augustine, FL 904-819-0980 www.smilehighparasail.com

Homestead, FL 602-663-2623 facebook.com/cablesk8

Top of the Line Parasail

CajunXcables

Dunedin, FL 727-403-8807 www.clearwaterparasail.com

Lafayette, LA www.cajunxcables.com

East Coast Wake Park UFO Parasail Lahaina, HI 808-661-78836 www.ufoparasail.net

Watersports4U Bayamon, Puerto Rico 787-306-7667

Greenville, NC 919-801-3507 eastcoastwake.webs.com

H3O Development Partners Sammamish, WA 206-227-5178

Paola, KS 913-783-4300 www.kcwatersports.com

Keys Cable Adventure Park

Velocity Island Park

Islamorada, FL 305-853-9728 www.keyscable.com

Woodland, CA 530-908-2309 velocityislandpark.com

Miami Water Sports Complex

Wake Island Watersports

Hialeah, FL 305-476-9253 miamiwakeboardcomplex.com

Pleasant Grove, Canada (415) 747-4119 wakeislandwatersports.com

New Wave Cable Park

Wake Nation

Buford, GA 678-758-8488 newwavecablepark.com

Fairfield, OH 513-846-4063 www.wakenation.com

Orlando Water Sports Complex

Wake Park Project

Orlando, FL 407-854-1800 www.orlandowatersports.com

20

Hexagon Wake Park

Honolulu, HI 808-737-3577 www.xtremeparasail.com

Roxboro, NC 336-263-6412 www.hexagonwakepark.com

Orlando, FL 407-353-4286 thewakeparkproject.com

Red Rock Wake Park

Western Oasis Wakeplace

St. George, UT 801-867-0241 www.redrockwakepark.com

Minden, NV 775-315-2468 www.wowwakeplace.com

Ski Rixen Deerfield Beach, FL

Xtreme Parasail, Inc.

Valdosta, GA 229-375-3060 valdostawakecompound.com

Texas MasterCraft Ft. Worth, TX 817-589-7547 www.texasmastercraft.com

ASSOCIATES Ball, Bounce and Sport Ashland, OH 888-434-891 www.hedstromplastics.com


Bartlett Lake Marina

Shred Ready

Wake School Argentina

USA Water Ski

Cave Creek, AZ 480-221-0503 www.bartlettlake.com

Auburn, AL 334-239-0179 www.shredready.com

Buenos Aires, Argentina 5411-4728-0031 www.wakeschool.com.ar

Polk City, FL 863-324-4341

Belter Insurance

Sportspower

Willows, CA 1-800-540-2258 www.belterinsurance.com

Altadena, CA (626) 456-1969 www.sportspowerltd.net

WaterSki & Wakeboard Charters

Boating World

Swimline

949-660-6150 www.boatingworld.com

Edgewood, NY 631-254-2155 x145 www.swimline.com

Wakescout

Chris Craft Sarasota, FL 941-351-4900 www.chriscraft.com

David Layne Ashland, KY

FW Murphy

Land o Lakes, FL 800-937-3716 www.tear-aid.com

CAMPS & SCHOOLS Allatoona Adventures Canton, GA 404-849-1245 allatoonaadventures.com

Tulsa, OK 918-633-3952 www.fwmurphy.com

Chain O Lakes Water Ski School

Indexic, Inc

Three Lakes, WI 715-546-2014 chain-o-lakes-skischool.com

Mt. Pleasant, SC 800-742-4781 www.indexic.net

Label Industries Knoxville, TN 865-691-5141 www.labelindustries.com

ASSOCIATIONS, FRIENDS & SCHOOLS

Tearepair, Inc.

Coleman Company Wichita, KS 316-832-3084

Marco Island, FL 239-825-7015 www.wakeboardFL.com

International Tournament Skiing Groveland, FL 352-429-9027 www.jacktravers.com

AWSEF Polk City, FL 863-324-2472 www.waterskihalloffame.com

Consumer Testing Bentonville, AR 479-286-2300 consumertesting.com

Dive and Marine Consultants Boca Raton, FL www.dmci.com

Elkhart, IN 574-295-2441 www.mitocorp.com

Protomet Corp Oakridge, TN 865-425-0600 www.ptmedge.com

(SDSU) San Diego, CA

WWA Lake Alfred, FL (407) 362-7841 www.thewwa.com

REPS Luc Adams NRS Rep Moscow, ID luc@nrsweb.com

Matt McDevitt MasterCraft Maryville, TN matt.mcdevitt @mastercraft.com

Chris Owen MasterCraft chris.owen @mastercraft.com

First Flight Insurance Group

Zane Schwenk

Kitty Hawk, NC 252-261-1903 x230 www.firstflightinsurance.com

Zane Schwenk, Inc. Winter Haven, FL activerep@aol.com

iDrive

Parker Stair

Lake Alfred, FL 863-956-4607

MasterCraft Vonore, TN parker.stair @mastercraft.com

Mission Bay Aquatic Ctr MITO Corp

San Juan Capistrano, CA 949-496-2178 www.wakescout.com

IWWF Polk City, FL www.iwsf.com

The Liquid Edge Farmer City, IL 217-649-2698 www.theliquidedge.com

Logan Insurance Pensacola, FL 850-438-1448

21


Bottoms Up

Don’t Let Boating Under the Influence Turn Your Life Upside-Down 19% of all recreational fatalities are alcohol related.

The U.S. Coast Guard asks all boaters to take a safe boating course and always Boat Responsibly!

www.uscgboating.org


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