Warrior Athletics Brand Identity Guidelines

California State University Stanislaus Intercollegiate Athletics

Stanislaus State

WARRIORS Official Brand Identity Guidelines

Rev. March, 2019

PURPOSE | PRIMARY LOGO The purpose of this guide is to provide helpful guidelines and standards for the Stanislaus State Warrior Athletics brand identity.

It is provided to enable the Stan State staff, coaches, partners and vendors to express the Warrior Athletics brand effectively and consistently across a wide range of applications. It is not intended to restrict creativity.

Primary

This is the primary logo for the Stanislaus State Warrior Athletics brand. This is a stand alone logo. Its use with any other logos or wording in the surrounding area (minimum area equal to 1/4 of the diameter of the logo) is prohibited, unless used with a sport identifier.

The primary use of the logo should be displayed in Warrior Red. Other one-color usage is restricted to department approval.

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STANISLAUS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

COLOR STANDARDS | FONTS The color standards detailed below are the official standards of the Warrior Athletics brand identity. The detailed specifications should never be altered under any circumstances.

WARRIOR RED Pantone

1797

CMYK C: 2 M: 98 Y: 85 K: 7

RGB HTML HEX R: 209 G: 50 #d13239 B: 57

WARRIOR GOLD Pantone

CMYK

7406

C: 0 M: 17 Y: 100 K: 0

RGB

HTML HEX

R: 245 G: 196 #f5c458 B: 0

STANISLAUS

New York to Las Vegas

Stanislaus

Regan Slab

Dynascript Athletics tagline and hashtags are set in New York to Las Vegas using Red, Gold, White or Black.

#ValleyTough WARRIORS

#WarriorNation

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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NIKE UNIFORM USAGE GENERAL GUIDELINES FOR NIKE UNIFORMS Base Color Options White (home), Red (away), or Pink (Breast Cancer Awarness only)

Shown above are Men’s Basketball in white, Women’s Soccer in Red with Engergy design, Men’s Soccer multi-color with black stripes and Volleyball in pink as examples. *Please meet with adminstrative staff regarding third set/alternate uniform base color

ALL usage is restricted to department approval.

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STANISLAUS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

NIKE UNIFORM USAGE NIKE Font: Tucson (or Condensed Tucson)

NIKE Colors: Team Scarlet - 657 (Red) and Yellow Strike - 700 (Gold)

Wording: White (home) Jersey Red (away) Jersey Black

Warriors Stan State or Stanislaus State Warriors or Stan State

Numbering: Font & Colors must match wording; recommended sizing and location are listed below with NCAA minimums in parentheses (if different than recommended): Sport Front Back Basketball 5 inches (4) center 7 inches (6) center Volleyball 4 inches center 6 inches center Soccer 4 inches center 8 inches center Softball 4 inches (3-4) left 8 inches (6) center Baseball 4 inches left 8 inches (6) center

ALL usage is restricted to department approval.

WARRIORS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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NIKE UNIFORM USAGE Other Logo Usages: The following logos may also be used on shorts or pants.

The University Shield can also be used on soccer jersey/uniform tops.

All usage are subject to department approval.

Additional Uniform Top Examples:

ALL usage is restricted to department approval.

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STANISLAUS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

UNIVERSITY MARKS (ON ATHLETICS GEAR) Usage of the Stanislaus State University Mark, in Warrior Red, Warrior Gold or black and white, is restricted to department approved initiatives. Please refer to University Website for branding guidelines (http://www.csustan.edu/communications/branding) Font: Athelas Bold Print with limited apparel use on non-uniform items only; subject to department adminstrative approval.

ALL usage is restricted to department & University approval.

WARRIORS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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PRINT USAGE The following are uses of Primary Logo in print and digital media. The primary logo should be in one-color Warrior Red whenever possible.

Alternative colors are black or white depending on the background of paper or design.

Primary

Primary_Black

Primary_White

Primary_White

Primary_Red_Outline

ALL usage is restricted to department approval.

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STANISLAUS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

NON-UNIFORM APPAREL USAGE The approved apparel (non-uniform) Garment Colors are as follows:

Red (PMS 1797) all types of shirts, uniforms

Black (no uniforms)

White all types of shirts, uniforms

Pink (PMS 237) Breast Cancer Awareness shirts/uniforms only

Color usage when matching garment trim/accent color Option to use same color as trim/accent for outline of logo, examples:

White shirt and Warrior Red trim/accent

Red shirt and black trim/accent

Usage and alternative applications are restricted to approval.

WARRIORS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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NON-UNIFORM APPAREL

PRINT USAGE

SECONDARY LOGO - WARRIOR MARK This is a stand alone logo. The logo can be displayed in Warrior Red, Warrior Gold or White with black outline. One-color usage of this logo is restricted to department approved initiatives. Black outline can be added as necessary.

WARRIORS WARRIORS

WarriorMark_Red

WarriorMark_Gold

WarriorMark_White

Non-Uniform Apparel Usage Color usage on garment guidelines applies, see application and examples on page 9

ALL usage is restricted to department approval.

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STANISLAUS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

NON-UNIFORM APPAREL

PRINT USAGE

SECONDARY LOGO - STANISLAUS SCRIPT This is a stand alone logo. The logo can be displayed in Warrior Red or Warrior Gold. One-color usage of this logo is restricted to department approved initiatives. Outlines can be added using the opposite color.

StanislausScript_Red

StanislausScript_Gold

Non-Uniform Apparel Usage Color usage on garment guidelines applies, see application and examples on page 9

ALL usage is restricted to department approval.

WARRIORS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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NON-UNIFORM APPAREL

PRINT USAGE

SECONDARY LOGO - S STAND ALONE This is a stand alone logo using just the S. Its use with any other logos or wording in the surrounding area should be approved by the department.

For print or digital media, it can be used in black. When displayed on a black or dark background, this mark is always in white, with no stroke or outline.

Secondary_S_White

Secondary_S_Red

Secondary_S_Black

Non-Uniform Apparel Usage Color usage on garment guidelines applies, see application and examples on page 9

ALL usage is restricted to department approval.

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STANISLAUS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

NON-UNIFORM APPAREL

PRINT USAGE

WARRIOR HEAD LOGOS

WarriorHead_Color

WarriorHead_Black

The Warrior Head logo set can be used as an alternative secondary logo for official athletics apparel and designs.

Non-Uniform Apparel Usage These colors are never changed on the Warrior Head logo; Guidelines and examples on pages 9 do not apply.

ALL usage is restricted to department approval.

WARRIORS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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NON-UNIFORM APPAREL

PRINT USAGE

SPORT SPECIFIC WORDMARK - WARRIOR ONE LINE Detailed below are the sport specific 2-color logos. In this option, the sport is displayed following Warriors. Displayed below are the proper usage on a white or light background. Warriors is always black and the sport is always Warrior Red. Font: New York to Las Vegas Regular.

WARRIORATHLETICS WARRIORBASEBALL WARRIORCROSS COUNTRY WARRIORBASKETBALL WARRIORGOLF WARRIORSOCCER Displayed below are the proper usage of the fonts on a dark background. Warriors is always white and the sport is Warrior Red). Gold should be used for the sport name on red garment. No stroke or outline should be used.

WARRIORTRACK & FIELD WARRIORSOFTBALL WARRIORTENNIS WARRIORVOLLEYBALL WARRIORCHEER 14

STANISLAUS

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

NON-UNIFORM APPAREL

PRINT USAGE

SPORT SPECIFIC WORDMARK - STAN STATE STACKED Detailed below are the sport specific 2-color logos. In this option, the sport is stacked below Stan State. Displayed below are the proper usage on a white or light background. Stan State is always black and the sport is always Warrior Red. Font: New York to Las Vegas Regular

STAN STATE STAN STATE ATHLETICS BASKETBALL STAN STATE STAN STATE GOLF CROSS COUNTRY STAN STATE STAN STATE SOCCER BASEBALL Displayed below are the proper usage of the fonts on a dark background.

Stan State is always white and the sport is Warrior Red. Gold should be used for the sport name on red garment. No stroke or outline should be used.

STAN STATE TRACK & FIELD STAN STATE SOFTBALL STAN STATE TENNIS WARRIORS

STAN STATE VOLLEYBALL STAN STATE CHEER

California State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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To request digital files of Warrior Athletics logos: Visit WarriorAthletics.com/logos and follow the instructions All pre-production artwork proof from vendor must be submitted to Assistant Athletics Director for approval prior to printing.