2025/2026 Santa Cruz County Visitors Magazine

Visit Santa Cruz County

Explore the Ecosystems | The Flavor of Place | Inspiration Lives Here

O’Neill Yacht Charters

Experience the thrill of sailing aboard the custombuilt 65’ catamaran Team O’Neill, owned and operated by the family of Jack O’Neill, the legendary waterman, wetsuit pioneer and founder of O’Neill Wetsuits. Enjoy a comfortable sail on this spacious, luxurious boat and take in the beauty of the Santa Cruz coastline and Monterey Bay National Marine Sanctuary. Public sailing tours include daytime and sunset sails, local wine and beer tasting cruises, Wednesday night regatta viewing trips, plus seasonal shark viewing tours and fireworks cruises. Private charters are available for group events.

sailoyc.com | @oneillyachtcharters

SANTA CRUZ

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Located on the northern side of the Monterey Bay, coastal Santa Cruz County is about an hour and a half south of San Francisco and an hour north of Monterey.

Access by car from the east is easy via Highway 17 through the beautiful Santa Cruz Mountains or from the north or south via California’s scenic Highway 1

The nearest major airport is San Jose Mineta International Airport (SJC), 30 miles/48 km northeast of Santa Cruz. San Francisco International Airport (SFO) is approximately 60 miles/96 km north of Santa Cruz, and OAK Airport (OAK) is approximately 65 miles/104 km north of Santa Cruz. Monterey Regional Airport (MRY) is 43 miles/70 km south of Santa Cruz.

There are several buses a day that run between Santa Cruz and San Jose’s Diridon Station, connecting with Amtrak train service.

CAPITOLA VILLAGE | DANIEL GOROSTIETA

VISIT SANTA CRUZ COUNTY

Welcome to Santa Cruz County

This 2025/2026 visitor publication illustrates the immense variety of things to do and stunning natural beauty of the region encompassing 29 miles of coastline. The Monterey Bay National Marine Sanctuary offers scenic views and wildlife watching opportunities. Accessible redwood forest trails, shrouded in coastal fog, are ripe for exploration. The rich agricultural heritage of South County — pioneered by migrant farmers and fieldworkers and critical to the local foodshed — is evident at you-pick farms and on seasonal menus at local eateries. As the historical birthplace of mainland surfing in the U.S., Santa Cruz’s legendary surf breaks, paired with the legacy of wetsuit pioneer Jack O’Neill, add to the laid-back, West Coast lifestyle evident throughout the region. Santa Cruz County’s continuous creative renaissance can be seen

through public art installations, colorful murals and at monthly First Friday celebrations at galleries and local businesses. Hoteliers too — inspired by the county’s natural beauty — are incorporating design elements that bring nature-inspired touches to lobbies and guest rooms. And of course, a “bucket list” drive along Highway 1 spans the length of the county, with unobstructed views of the ocean, farmland and seaside towns.

It is my hope that this magazine will serve to inspire you when planning your visit and that you experience and embrace our spectacular beaches, majestic redwood forests, stellar food and wine scene and family-friendly attractions.

Terence Concannon, CEO Visit Santa Cruz County

VISIT SANTA CRUZ COUNTY

Santa Cruz, California 831.425.1234 | santacruz.org

CHIEF EXECUTIVE OFFICER

Terence Concannon

DIRECTOR OF OPERATIONS

Denise Harris

DIRECTOR OF SALES & TRAVEL TRADE

Flavia Oliveira

DIRECTOR OF SOCIAL MEDIA & CONTENT

Rachel Endsley

DIRECTOR OF COMMUNICATIONS / FILM COMMISSIONER

Christina Glynn

DIRECTOR OF INTERACTIVE MARKETING & ANALYTICS

Daryl Zape

ASSISTANT DIRECTOR OF MARKETING

Jenn Day

FINANCIAL ADMINISTRATOR

Alison Speights

SALES & MARKETING ASSISTANT / COMMUNITY LIAISON

Melissa Begin

DESTINATION CONCIERGE

Holly Payne

VSCC PHOTOGRAPHERS

Liz Birnbaum, Daniel Gorostieta

Ben Ingram

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PUBLISHERS & CO-FOUNDERS

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Lisa Bouchey

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Lisa Jones, Mary-Clifton Everette

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Ben Fromson

Visit Santa Cruz County and Wanderlust Content Studio have made every effort to ensure the accuracy of information presented in the guide, but assume no responsibility for errors, changes or omissions.

Annieglass

Annieglass is on permanent display at the Smithsonian Museum of American Art in Washington, D.C. This familyowned business has been making world-renowned glassware in Santa Cruz County since 1983. Take a free tour of the solar-powered glass factory, then enjoy a glass of wine while shopping or crafting at the Craftbar. Shop the store and outlet for award-winning designs in glass tableware, home decor, jewelry and sculpture. annieglass.com | @annieglass

WATSONVILLE

Seaway Inn

Perched on West Cliff Drive in Santa Cruz, Seaway Inn offers guests a memorable coastal escape with sweeping views of Monterey Bay. This boutique hotel combines modern comfort with a relaxed beachside atmosphere, making it the perfect destination for adventure and tranquility. Accommodations range from stylish rooms to spacious suites, allowing guests to savor the ocean breeze and breathtaking sunsets.

Each room is thoughtfully equipped with complimentary Wi-Fi, mini-fridges, microwaves and plush bedding to ensure a cozy and convenient stay. The inn’s prime location places you within walking distance of the Santa Cruz Beach Boardwalk, Municipal Wharf and the scenic West Cliff Drive, perfect for a morning stroll or a bike ride along the coast.

seawayinn.com

@seawayinn176 | @seaway_inn

SANTA CRUZ

Ocean Echo Inn & Beach Cottages

Just steps from Sunny Cove Beach, this historic property combines classic coastal charm with modern comforts. Accommodations include inviting rooms in the main house and fully equipped cottages, many featuring kitchens, private patios or balconies. Pet-friendly options are also available. With the beach practically at your doorstep, relax with the soothing sounds of the ocean and enjoy the view.

oceanecho.com

@oceanechoinn

Capitola Hotel

Nestled in the heart of Capitola Village, this boutique gem is within steps of Capitola Beach. Every room is elegantly designed, featuring luxury linens and blending casual sophistication with maximum comfort. Start your mornings with complimentary breakfast, then unwind in the courtyard. With modern amenities, Capitola Hotel is an ideal choice for leisure and business travelers seeking a coastal escape.

capitolahotel.com

@capitolahotel

@capitola_hotel

CAPITOLA

SANTA CRUZ

Super Silver

For over 25 years, Super Silver has been Santa Cruz’s goto jewelry destination, celebrated for its diverse selection and standout rings. Loved by locals and visitors, Super Silver proudly offers jewelry for every style and budget. supersilver.com | @shopsupersilver

SANTA CRUZ

SANTA CRUZ

SANTA CRUZ

At a Glance

Did you know?

Local Sips

More than 70 wineries and 200 growers, spanning across three counties, make up the Santa Cruz Mountains AVA. For more on the local wine scene, turn to page 54.

100 Years (and counting!)

The Giant Dipper roller coaster at the Santa Cruz Beach Boardwalk has been taking riders on twists and turns since May 17, 1924.

Hospitality Haven

Capitola is California’s oldest resort town and has been welcoming guests since the late 1800s. The recently renovated Capitola Wharf, which stretches 855 feet into Monterey Bay, was built in 1857.

Keep it Wild

Gray whales pass through Monterey Bay between January and March. Monarch butterflies visit Natural Bridges State Beach between October and February.

Santa Cruz is the birthplace of mainland surfing in the U.S. In 1885, three Hawaiian princes showed locals how to hang ten on boards made from redwood planks. For more on the area’s legendary surf scene, turn to page 24.

Deep Roots

The California Certified Organic Farmers organization began here in 1973, and later became the foundation for the USDA's National Organic program. Turn to page 40 for more on the region’s locally inspired dining scene.

Every Season Offers a Reason

Here’s your guide for planning some fun in Santa Cruz County, season by season.

Spring

Memorial Day Weekend

Spend Memorial Day at Roaring Camp Railroads. Take the Redwood Forest Steam Train to Bear Mountain and pan for gold at Roaring Camp.

Summer

Shakespeare Performance

Attend a live outdoor performance of the nationally recognized Santa Cruz Shakespeare Company at The Grove. (July–September)

Scotts Valley 4th of July Parade

Check out the Scotts Valley 4th of July parade and flyover, complete with kids zone, free activities and food trucks.

LGBTQ+ Parade

The first Sunday of June, cheer on the grand marshals, listen to bands and celebrate the variety of contingents in the parade at Santa Cruz Pride.

Car Show

On the first Satur day in June after Father’s Day, check out Woodies on the Wharf in Santa Cruz. Admission is free at the largest woodie show in Northern California.

4th of July in Watsonville

Celebrate at the Spirit of Watsonville 4th of July parade in historic downtown Watsonville.

World's Shortest Parade

Visit Aptos to see the World’s Shortest Parade and hit the Party in the Park afterward.

Wharf Race

Cheer on the runners in the six-mile Wharf to Wharf Race on the fourth Sunday in July.

Strawberry Festival

Savor the sweet taste of the largest crop in the Pajaro Valley at the Watsonville Strawberry Festival the first weekend in August.

Open Studios Art Tour

The first three weekends in October, explore the arts on a self-guided Open Studios Art Tour featuring more than 300 artists.

Fall Winter

Hiking

Kick off the new year with annual First Day Hikes — free, guided hikes across the county.

Scotts

Valley Art, Wine & Beer Festival

On the third weekend in August, check out the Scotts Valley Art, Wine & Beer festival for wines, brews, local artists and live music.

Monarch Butterflies

On the second Saturday in October, welcome monarch butterflies back to Santa Cruz County with special events at Natural Bridges State Beach.

Chili Cook-Off

Bring your appetite as both professional and amateur chefs compete in the Chili Cook-Off at the Santa Cruz Beach Boardwalk the fourth Saturday in October.

Surfin' Santa

Welcome Surfin’ Santa to Capitola Beach as he and his helpers arrive by outrigger canoe.

Chowder Competition

On the weekend after Presidents’ Day, join the delicious festivities as professional and amateur chefs compete in the Clam Chowder Cook-Off at the Santa Cruz Beach Boardwalk.

Migration Festival

On the second Saturday in February, head to Natural Bridges State Beach for this annual event.

Santa Cruz County Fair

Celebrate the area’s agricultural heritage. Generally held during the second full week of September at the Fairgrounds just east of Watsonville.

Capitola Art & Wine Festival

Sip exceptional wines from Santa Cruz Mountains wineries while admiring the talents of more than 100 artists at the Capitola Art & Wine Festival in mid-September. Admission is free.

Holiday Train

A seasonal tradition returns to Santa Cruz as the vintage excursion cars of the Holiday Lights Train — adorned with thousands of colorful lights — roll through city streets.

Signature Seasonal Events

Holiday Lights

From the Friday after Thanksgiving through Christmas Eve, experience Holiday Lights, a ¾-mile drive through magical lights decorating the Santa Cruz County Fairgrounds.

The First Friday Santa Cruz Art Tour offers an opportunity to explore local galleries and art spaces featuring exhibits and art events on the first Friday of every month.

November through February, you can see migrating gray whales, wintering monarchs, elephant seals and countless species of birds throughout the county.

Wednesday Night Sailboat Races in Santa Cruz Harbor begin for the season in March and run through October.

Santa Cruz Community Farmers’ Markets open year-round:

• Downtown Santa Cruz – (Wednesdays 1pm–5pm)

• Westside Santa Cruz – (Saturdays 9am–1pm)

• Live Oak/Eastside – (Sundays 9am–1pm)

• Felton – May–October (Tuesdays 1:30pm–5:30pm)

• Scotts Valley – May–Nov. (Saturdays 9am–1 pm)

Additional Santa Cruz County Farmers’ Markets:

• Aptos Farmers’ Market – Cabrillo College (Saturdays 8am-12pm)

• Watsonville Certified Farmers’ Market – (Fridays 2pm-7pm)

SANTA CRUZ COUNTY

73 miles south of San Francisco, 44 miles north of Monterey, and unabashedly left of center, you’ll find great surf, sandy beaches, redwood-covered mountains, laid-back towns, organic farms and a burgeoning beer and wine scene.

Capitola Village

Capitola Village offers a perfect blend of seaside charm and lively culture, making it ideal for a vacation or day trip. Nestled along California’s coastline, it boasts beautiful beaches, vibrant local shops and oceanfront dining. Whether you’re relaxing at Capitola Beach, exploring boutique stores or enjoying fresh seafood with ocean views, there’s something for everyone. The village is family friendly, walkable and perfect for a peaceful escape. End your day with one of Capitola’s stunning sunsets for an unforgettable experience. Discover why visitors keep coming back to Capitola Village for a coastal getaway!

capitolavillage.com | @capitolavillage

Pajaro Dunes Resort

Pajaro Dunes Resort offers more than 100 fully furnished beachfront vacation homes, condos and townhomes in a gated community between Santa Cruz and Monterey. Many have been featured in Architectural Digest — from homes on stilts, to sundrenched rooftop decks and threeor four-story homes with private balconies. Enjoy the comforts of home, plus access to an uncrowded beach with abundant sea life. Explore the shoreline and view sand dollars and shells, then stroll the trails around the peaceful lagoon and Pajaro River. Play a round of pickleball, tennis or beach volleyball and end your day with a bonfire and s’mores at sunset. Find the perfect home for your next vacation, family reunion or team retreat. Vacation like you live here!

pajarodunes.com | pajaro dunes resort

WATSONVILLE

TRAVEL RESPONSIBLY

DO THE EARTH RIGHT

Welcome to Santa Cruz County, where we protect and preserve this beautiful slice of California coast.

Let’s be kind and respect each other and Mother Earth.

Let’s say no to single-use plastics and recycle and reuse whenever possible.

Let’s pack our trash and leave places better than we found them.

Let’s remember our reusable water bottle and metal straw.

Let’s offset our travel emissions.

Let’s waste less and appreciate more.

DO THE COUNTY RIGHT

Let’s take a beat, slow down and appreciate Santa Cruz’s laidback vibe.

Let’s keep the coastline, ocean, mountains, forests, trails and open spaces pristine and leave no trace.

Let’s enjoy nature and wildlife without disturbing their peace and habitats.

Let’s stay on designated trails and paths for our safety and for the preservation of habitats.

Let’s practice ocean safety and never turn our back on the waves. Let’s be cautious near cliffs, know about riptides and currents and respect the power of the ocean.

Let’s always follow campfire regulations and stay up to date with current restrictions.

Let’s pick up after our pets and follow leash and park regulations.

Let’s save water and be conservation minded.

Let’s care more about each other than a selfie.

DO THE COMMUNITY RIGHT

Let’s travel safely on highways and sideroads. Mind the winds and be prepared for sudden stops with wildlife crossing, traffic, bikers and pedestrians.

Let’s opt for eco-friendly travel when possible. Explore like a local by bike or on foot.

Let’s unplug and turn off lights, chargers and electronics when not in use or needed.

DO YOU RIGHT

Let’s always be prepared with sunscreen, layers and water.

Let’s enjoy the beauty and give each other the space to Find Your Awe.

Beyond the Beach

9

Ecosystems in

Santa Cruz County

By Liz Birnbaum

Sunny beaches, epic surf breaks and towering redwoods — Santa Cruz County ticks all the boxes for a classic California escape.

But beyond the postcard-perfect scenery lies a world of diverse ecosystems waiting to be explored.

Don’t be fooled by its size — Santa Cruz County, the second smallest county in California, packs a mighty ecological punch. Home to a number of distinct ecosystems, the region offers a unique opportunity to explore many diverse landscapes in a single day. Wander through sun-dappled wetlands, marvel at vibrant wildflowers, find solace under the redwoods or trek through sandhills. The adventure is yours to create! →

Redwood Forests

Due to their age, height and rarity, local redwood forests are enchanting to explore. But beneath these towering trees lies a magical world with surprising biodiversity. The forest floor is adorned with gracefully unfurling ferns, sour redwood sorrel, juicy and bright banana slugs, miner’s lettuce and ephemeral wildflowers such as trillium, jack-in-the-pulpit and crimson columbine.

The magic extends upwards into the soaring redwood canopy, where a once-undiscovered ecosystem thrives. Researchers have identified a multitude of plants and animals thriving

hundreds of feet in the air as epiphytes. Ferns, moss, lichen and even huckleberries find a foothold amidst the branches, creating a vibrant community above our heads.

EXPLORE MAJESTIC REDWOOD FORESTS

• Henry Cowell Redwoods State Park: Experience the Redwood Grove Loop Trail, a gentle loop perfect for casual hikers.

• The Forest of Nisene Marks State Park: Lace your boots or grab your mountain bike. Enjoy these more challenging trails that wind through towering redwoods.

• Big Basin Redwoods State Park: Witness post-wildfire regeneration to understand the resilience of the redwoods.

2 Sandhills & Sand Dunes

Step aside, Arrakis. Santa Cruz County harbors its own captivating sandy wonders: the sandhills and the sand dunes. Explore the otherworldly beauty of Pajaro Dunes, where wind-sculpted dunes and vibrant seagrass create a coastal paradise. Another fascinating but lesser-known habitat is tucked within the Santa Cruz Mountains: the ancient sandhills.

The sandy soils of the sandhills ecosystem were deposited more than 15 million years ago when this region was submerged beneath a vast sea. The sandhills’ arid conditions and dry soil create a specialized habitat unlike any other.

This ecosystem is a vital sanctuary for a remarkable array of rare, threatened and endangered species, including the Mount Hermon June Beetle, Ben Lomond Buckwheat, Bonny Doon Manzanita, the Santa Cruz Wallflower and many more. Some of these species are considered “disjunct,” an ecological term meaning they are on unique evolutionary trajectories due to their geographic isolation. The sandhills are a perfect invitation for the ecologically curious.

HENRY

EXPERIENCE THE SANDHILLS AND SAND DUNES

• Quail Hollow Ranch: The Sunset Trail offers stunning views of the sandhills and surrounding mountains.

• Henry Cowell Redwoods State Park: Explore the fringes of the sandhills hiking the perimeter trails.

• Pajaro Dunes: Visit a stunning stretch of beachfront complete with wind-sculpted dunes and vibrant seagrass.

3 Tidal Salt Marsh & Slough

Along the southwestern border of Santa Cruz County lies the largest unaltered salt marsh on the California coast. The highly-concentrated salts in the soil are the result of decades of briny water; this creates a landscape too saline for most plants, but salt-loving perennial pickleweed thrives.

While only a few plant species can handle the salinity, the slough and salt marshes are filled with hundreds of species of migratory, roosting and resident birds, including the threatened Western Snowy Plover. The intertidal mudflats also teem with life — including serving as a vital nursery area for leopard sharks. Within the shallows of the sloughs, a hidden world thrives — crabs, fish, worms and clams form the base of this complex food web. Beyond providing a haven for wildlife, the salt marsh also acts as a natural filter, trapping and processing excess nutrients and pollutants from the land to maintain the health of the surrounding coastal ecosystems.

DISCOVER THE SALT MARSH AND SLOUGH

• Watsonville Slough Ecological Reserve: Hike around 589 acres of gorgeous coastal and valley freshwater marsh habitat.

• Elkhorn Slough Ecological Reserve: Kayak or take a boat tour through this calm and winding ecosystem.

4

Tide Pools

As the rhythm of the tides transforms the coast, a teeming ecosystem of sea stars, anemones, periwinkles and curious crabs emerges. If you’re lucky you might see an elusive nudibranch, a type of sea slug without a shell. These intertidal havens become captivating portals of wonder as the ocean recedes, sometimes to “King Tide” levels, which occur when the sun and moon are both at their closest to Earth — pulling on the ocean with their strongest gravitational forces.

The tide pools are a microcosm of the ecosystem that thrives in the protected Monterey Bay National Marine Sanctuary. These rocky pools also provide a haven for marine plants, including brightly colored sea lettuce, finger-like codium and delicate feathery algae.

VIEW INTERTIDAL TREASURES

• Natural Bridges State Beach: Explore tide pools at both ends of the beach, marveling at the variety of sea stars, anemones and colorful creatures.

• Pleasure Point: Look for sea stars, anemones and elusive nudibranchs in expansive stretches of rocky intertidal zones.

• Davenport Landing Beach: After crossing a small outflow stream from an adjacent abalone farm, you’ll reach a musselcovered reef brimming with hermit crabs, snails and sea stars.

NATURAL BRIDGES TIDE POOLS | DANIEL GOROSTIETA

5 Kelp Forests

Dive beneath the shimmering surface of the bay and discover a hidden realm of towering giants. Here, the majestic giant kelp, aptly named the “sequoia of the sea,” sways gently in the currents, reaching upwards of 100 feet.

A menagerie of creatures call the kelp home. Eels weave through the stalks and crabs scuttle across the seabed. Schools of colorful rockfish dart between the fronds, while sea cucumbers and snails find shelter among the swaying giants.

SUPPORT THE KELP FORESTS

Engage in eco-friendly activities such as guided kayak tours or stand-up paddleboarding that allow visitors to explore the fringes of these underwater forests responsibly.

6 Coastal Grasslands & Wildflowers

Driving north from Santa Cruz County up Highway 1 in the spring or early summer, you’ll see a kaleidoscope of orange California poppies, yarrow and lupine along the coast. These colorful flowers paint the landscape in a surreal display of vibrant blooms, attracting butterflies, pollinators and people alike. Nestled amongst the coastal hills lies a hidden gem — the Coastal Terrace Prairies. These vibrant grasslands, which once stretched far and wide, are now considered a rare and threatened ecosystem.

ADMIRE THE COASTAL GRASSLANDS AND WILDFLOWERS

• Wilder Ranch State Park: Enjoy this 7,000-acre state park with more than 35 miles of trails.

• Coast Dairies State Park and Beaches: Explore a series of undeveloped “pocket beaches” tied together by the California Coastal Trail, which runs along the top of the bluff.

7 Wetlands & Riparian Corridors

Among the most vital components of the area's water landscape, riparian corridors orchestrally support a diverse array of plant and animal life including the California redlegged frog, the largest native frog in the western United States.

Healthy riparian zones filter pollutants, prevent erosion and ensure clean water supplies for our communities. These habitats support sensitive species such as frogs, turtles and salamanders, and provide rich food resources for raptors, small mammals and both resident and migrating birds.

SPOT WILDLIFE IN THE WETLANDS

• Neary Lagoon Wildlife Refuge: This wildlife refuge for migratory birds is a perfect place for a peaceful walk.

• Natural Bridges State Beach: Behind this iconic beach is a lesser-known wetland with bridges and walkways. Moore Creek flows through the park, forming freshwater wetlands and a salt marsh before it reaches the sea.

• Watsonville Sloughs: From Highway 1, most of the wetlands are hidden from view and not indicated on navigation maps. For maps, access points and more, visit watsonvillewetlandswatch.org.

WILDER RANCH STATE PARK | AUSTEN PAUL

SANTA CRUZ WHARF KAYAKING | IMPACT CREATIVE

8 Oak

Chaparral & Woodlands

The woodlands may be at their peak magic hour when the golden afternoon sun illuminates the lacy “old man’s beard” lichen. Drooping earthward from the live oak’s long boughs, the ancient feeling of the forest comes alive. The damp microclimates under the oak canopy provide a refuge for the Santa Cruz long-toed salamander. This endangered amphibian spends the dry summer months underground within the oak woodlands, emerging during the wet season to migrate to seasonal ponds where they’ll breed. Dominated by droughtresistant plants like chamise, manzanita and ceanothus, the chaparral creates a dense and fire-adapted environment.

HIKE THE OAK CHAPARRAL AND WOODLANDS

• Wilder Ranch State Park: Enjoy scenic vistas of the Pacific Ocean alongside coastal scrub and oak woodlands.

• Pogonip Open Space: Hike through this diverse landscape and you’ll encounter a scenic expanse of open meadows, woodlands and creeks.

• Glenwood Open Space Preserve: Walk through this 170-acre property with rolling hills and trails which cut through multiple ecosystems.

• Quail Hollow Ranch: Take an easy stroll on the Lower Chaparral Trail Loop where you’ll find lots of beautiful old oaks.

9 Wildlife Corridors

In truth, ecosystem borders are human-made constructs. The oak chaparral blends into the sand chaparral, wetlands gracefully merge into sloughs and grasslands become coastal scrub. This habitat interconnectivity is astounding, like a symphony of ecosystems playing a vital role in the health of our region.

While not an ecosystem type unto itself, wildlife corridors help animals move across the landscape. Such corridors act as the bridges within this interconnected landscape, allowing animals to move freely across the diverse ecosystems that make Santa Cruz County so special.

Sensitive habitats, nestled within the region’s rich tapestry, provide a haven for species of special concern. By protecting these sensitive areas, we ensure the continued survival of Santa Cruz County’s unique biodiversity.

Discover the Creatures of the County

No shortage of colorful, rare and remarkable species can be found within Santa Cruz County.

Banana Slugs the second largest slugs in the world crawl beneath coastal redwoods. The colorful slugs grow to almost 10 inches long and can travel 6 ½ inches per minute.

The endangered Santa Cruz Long-Toed Salamander has a black body, broken orange or yellow striping along its spine and a tail fin well evolved for swimming.

The endangered Mount Hermon June Beetle is found only in the Santa Cruz County sandhills. They have chunky bodies and oversized antennae and are clumsy fliers.

BANANA SLUG | JENN DAY

The Epic History of Surfing

in Santa Cruz County

By Ryan Masters

WEST CLIFF STATUE | GARRICK RAMIREZ

JACK O’NEILL | O’NEILL ARCHIVES

THE HOOK, PLEASURE POINT | DANIEL GOROSTIETA

From its mythic-sounding origins to its perpetual place at the cutting edge of modern surfing, the whole of North America’s surfing history is contained in Santa Cruz County. It is a tale of pioneer men and women with spirits as big as the waves drawn to Santa Cruz every winter from the northwest like smoking mountains.

It is the tale of three young Hawaiian princes who rode redwood surfboards at the mouth of the San Lorenzo River in 1885. It is the tale of Duke Kahanamoku, whose 1938 surf demo inspired the Santa Cruz Surfing Club and the postwar surf boom. It is the tale of Jack O’Neill, who revolutionized a rubberized “wet” suit to extend ocean time in the cold northern waters.

It is a tale of legendary antihero Kevin Reed, who invented aerial surfing and inspired generations. It is the tale of Jay Moriarity, whose high vibes and fearless big-wave heroics inspired the Hollywood film Chasing Mavericks and the

local motto, “Live Like Jay.” It’s also the tale of fearless, talented women like Dorothy Becker, Sarah Gerhardt and Autumn Hays, pushing boundaries of their own in a traditionally male-dominated sport.

Yet to understand why Santa Cruz is the most important surfing destination in the continental United States, you must understand exactly how hard it is to find a consistently good, rideable wave. Good waves require a complex and finicky combo of weather conditions, coastal geography and underwater topography. From Waddell Creek’s reefs on the north coast to Manresa’s sandbars in the south, Santa Cruz County boasts dozens of great surf spots — including the worldclass breaks of Steamer Lane and Pleasure Point. What’s even more rare, most of these spots break year-round, catching powerful waves from the North Pacific from September to March and smaller swells from the South Pacific from April to August. As Jack O’Neill used to say, “Santa Cruz is the center of surfing.” →

STEAMER LANE | BEN INGRAM

SANTA MARIA BEACH DAVE NELSON / LIQUID IMAGERY

SANTA CRUZ MAIN BEACH | DAVE NELSON / LIQUID IMAGERY

MAVERICKS, HALF MOON BAY

The Hawaiian Connection

It sounds like a myth, but history shows that three young Hawaiian princes introduced surfing to North America at the mouth of Santa Cruz’s San Lorenzo River on July 19, 1885. The brothers, on summer break from a San Mateo military academy, had milled enormous 100-pound surfboards from redwood trees sourced in the Santa Cruz Mountains. The princes floated the heavy boards downriver to the waves and proceeded to demonstrate the royal sport of surfing.

California surfing was born and the roughly 50 Victorian-era beachgoers at the rivermouth that day would never forget the sight.

By 1896, surfers could be regularly seen at Seabright Beach. In 1915, Santa Cruz surfer Dorothy Becker rode waves at Waikiki, becoming one of the first Americans to surf in Hawaii. Then in 1938, famed Hawaiian surfer Duke Kahanamoku visited Santa Cruz.

The Duke’s masterful demonstration inspired local kids to fashion surfboards and surf the long rollers of Cowell’s Beach.

Original Santa Cruz Surfing Club members like Harry Mayo built boards out of plywood in shop class or rode their grandmother’s old pinewood ironing boards.

“In our day, we surfed Cowell’s, the rivermouth and Pleasure Point. We didn’t surf too much at Steamer Lane because if you lost your board it would go into the rocks,” said Mayo, who died in 2023. “There were some guys surfing out there but it wasn’t like it is now. There were no leashes. The size and weight of the boards we used would have torn your leg off.”

Jack O’Neill and the Wetsuit

Jack O’Neill grew up in Oregon and Southern California, where he started bodysurfing in the late 1930s. In 1949, he moved to San Francisco, where he opened up the world’s first “surf shop.” Everyone laughed at his idea for a rubberized “wet” suit to replace the bulky sweaters his friends wore to brave the cold ocean, but Jack got the last laugh when neoprene, the perfect material for the modern wetsuit, came along. In 2024, O’Neill Wetsuit’s annual revenue was $71.3 million.

O’Neill moved to Santa Cruz in 1959, where he lived for the rest of his life. His image, with its iconic eye-patch and beard, is an indelible part of Santa Cruz. Signs of his influence are everywhere — from the Dream Inn hotel on the Westside to his house perched precariously over the Pleasure Point lineup on the Eastside. When he died in 2017 at the age of 94, 3,000 surfers performed a memorial paddle out. The circle of connected hands stretched more than a half-mile. Globally, the Jack O’Neill World Memorial Paddle Out spanned across four continents and included surfers from more than nine countries.

The Radical Generation

As the sport’s popularity took off, surfing in Santa Cruz changed. From the pop cultural surf boom of the 1960s through the soul surfing era of the 1970s, the lineups became increasingly crowded. By the 1980s, Santa Cruz locals began adopting a more aggressive attitude in the water. Thanks to advancements in surfboard design and materials, local pioneers like Kevin Reed took to the air. As a member of Bob Pearson’s surf team, Reed pioneered the “aerial,” launching his board off the lip of the wave and landing it. In 1975, he was the first surfer to be featured on a cover of Surfing Magazine catching air. In January 1990, Santa Cruz surfers Dave Schmidt and Tom Powers became the first to accept Jeff Clark’s invitation to surf Mavericks in Half Moon Bay, 60 miles to the north of Santa Cruz, where 20-foot-plus waves routinely break. The historic session marked the beginning of an epic tradition of Santa Cruz

O’NEILL COLD WATER CLASSIC | JENN DAY

JACK O’NEILL | O’NEILL ARCHIVES

THE THREE HAWAIIAN PRINCES

Mavericks surfers. Throughout the 1990s, big-wave specialists like Jay Moriarity, Darryl “Flea” Virostko and Sarah Gerhardt pushed the limits of Mavericks, transforming themselves into legends in the process.

Moriarity shot to fame in 1996 when his dramatic wipeout at Mavericks graced the cover of Surfer Magazine. A highly skilled waterman and profoundly good human being, Moriarity’s short life was memorialized in the 2012 film Chasing Mavericks. Legendary hellman Flea Virostko would go on to win the Mavericks contest an unmatched three times, cementing his legacy as one of the best to ever surf the place. And in February 1999, after analyzing the waves from the channel, Gerhardt became the first woman to ride Mavericks, catapulting her into the public eye. She received invitations to big-wave contests and even had a children’s book written about her. She earned a doctorate in chemistry from UC Santa Cruz and now teaches at Cabrillo College in Aptos.

The Future is Multigenerational

Santa Cruz surfers continue to make waves in the surf world. During the 2018 World Surf League Qualifying Series in Chile, Autumn Hays made history as the first female surfer to be awarded equal prize money as her male counterpart. Autumn continues to be a strong competitor, winning the Cold Water Classic at Steamer Lane in 2023. Santa Cruz’s Nat Young has been one of the best surfers in California for more than a decade. When they’re home from their surf travels, both Hays and Young can often be seen dissecting the waves of Steamer Lane.

Santa Cruz continues to be represented at Mavericks. In fact, many of the 1990s crew, including Zach Wormhoudt and Peter Mel, consistently distinguish themselves at the big-wave competition alongside young Santa Cruz talent like Alo Slebir, a two-time Performer of the Year at Mavericks.

Today, Santa Cruz is home to a kinder and gentler surf scene. The lineups are usually very supportive places these days.

Meanwhile, back in town, aerialists like Jason “Ratboy” Collins and Shawn “Barney” Barron took Reed’s radical aerial approach to the next level. Collins is considered the finest aerialist of his generation. For instance, he was the first to land a backside 360-degree air at the 1994 O’Neill Cold Water Classic in Santa Cruz. Barron passed away in 2015, but his life is celebrated every May 5 at Steamer Lane with an aerial surf contest and public parking lot party dubbed Cinco de Barney.

Big-wave surfer Richard Schmidt, who knows something about pushing the boundaries of surfing, says Santa Cruz has always generated memorable surfing talent. “It’s the great waves here, of course. But it’s also the community and the mindset of the place. In Santa Cruz, we don’t just want to do it, we want to do it differently. I’ve seen a lot of generations push each other to do really jaw-dropping things over the years.”

“What I notice most is how the lineups in Santa Cruz have become very multigenerational places,” says Schmidt. “You can paddle out and see guys surfing with their great-grandsons now, everyone laughing and having a good time. It’s good to see Santa Cruz ohana.”

For more information about the history of surfing in Santa Cruz, visit the Santa Cruz Surfing Museum, located inside the Mark Abbott Memorial Lighthouse at Steamer Lane, 701 West Cliff Drive.

SANTA CRUZ SURFING MUSEUM | PAUL SCHRAUB

Inspiration

Lives Here

TANNERY ARTS CENTER | LIZ BIRNBAUM ARTIST ABI MUSTAPHA

Discover the Arts in Santa Cruz County

By Liz Birnbaum

Santa Cruz is a living canvas. Art blends seamlessly into the landscape as striking public murals color the facades of buildings and sculptures harmonize with the scenery.

Santa Cruz County’s arts scene is punctuated by museums focusing on everything from agricultural history to marine sciences. The Tannery Arts Center, the first of its kind nationally, is an interdisciplinary and multicultural arts campus, and a hub for artists, makers and creatives.

The region's music, theater and dance scenes are equally dynamic. The legendary Kuumbwa Jazz Center continues to be revered. Santa Cruz Shakespeare captivates audiences by blending storytelling with the natural beauty

of its outdoor venue. Senderos, a Latino cultural nonprofit, brings the community together through celebrations like the Vive Oaxaca Guelaguetza and Día de los Muertos festivals, which showcase live music, dancing, food and crafts.

Ways to Get Inspired

Santa Cruz County’s yearround arts offerings cater to any interest, and the many local festivals and immersive performances provide opportunities for artists and the public to connect and celebrate the region's creative spirit. Here are ideas to inspire you on your next visit, though there’s so much more to explore. →

TANNERY ARTS CENTER SCULPTURE | LIZ BIRNBAUM

SCREAMING HAND MAH | GARRICK RAMIREZ

OPEN STUDIOS | LIZ BIRNBAUM

Go to a Festival

Local arts festivals reveal a passion for creativity and community. For three weekends every October, more than 300 artists open their studio doors to the public for a free, self-guided, countywide Open Studios Art Tour. Two mushroom festivals weave in the arts through crafts and installations, reminding us all of Santa Cruz County’s love for the unique and unexpected.

CAN'T MISS FESTIVALS AND EVENTS

Watsonville Film Festival (March) – Multiday film festival showcasing indie Latinx films and filmmakers.

Santa Cruz Mountain Mushroom Festival (March) – Forestto-table experiences and mushroom-themed art.

Vive Oaxaca Guelaguetza Festival (April) – A vibrant celebration of Oaxacan traditions.

Dancing in the Streets (April) — Downtown Santa Cruz transforms with this weeklong event that includes classes, performances and more.

Cabrillo Music Festival (end of July – early August) – Premier classical music performances.

Scotts Valley Art, Wine & Beer Festival (August) — Featuring jewelry, ceramics, clothing and fine art.

Santa Cruz Mountain Sol (August) — A weekend-long outdoor music festival at Roaring Camp Railroads.

Capitola Art & Wine Festival (September) – Featuring local artists and wineries.

Santa Cruz County Fair (September) – A celebration of local agriculture and art.

Open Studios Art Tour (October) – An annual self-guided tour of local artists’ studios, happening over three weekends.

Santa Cruz Film Festival (October) – A platform for global and emerging filmmakers.

Fungus Fair (January) – Celebrating local mushrooms and the art of foraging.

Seek Out Unique Venues

Santa Cruz County is home to an eclectic mix of performance spaces, each offering a unique way to experience live music, theater and film. Among the classic city-run venues is the Santa Cruz Civic Auditorium, a downtown landmark since 1940. Nearby, the London Nelson Community Center serves as a welcoming space for performances, workshops and community gatherings.

LA SELVA PAINTINGS DISPLAY | LIZ BIRNBAUM

CAPITOLA TWILIGHT CONCERTS | RACHEL ENDSLEY

There are many venues to be explored for an immersive or quirky arts experience. Whether you prefer the intimacy of a historic cinema or the beauty of an open-air stage, Santa Cruz County has a venue for every taste.

EXPERIENCE THE ARTS

Quarry Amphitheater –UCSC’s outdoor venue for celebrating live music has a deep history of hosting legendary artists, activists and authors.

Santa Cruz Shakespeare – Throughout the summer, enjoy the Bard’s best and more recent plays, at performances under the stars.

Tannery Arts Center – A space where artists bring performances and cultural events to life.

Beachside Concerts and Movies – Free concerts and movies throughout the summer in Capitola Village and at the Santa Cruz Beach Boardwalk.

418 Project – A space for innovative dance, theater and community art events.

Landmark’s Del Mar Theatre – Screening independent and classic films in Santa Cruz.

Colligan Theatre – A venue at the Tannery Arts Center hosting performances by local groups.

The Rio Theatre – A historic cinema now home to live shows and independent films.

Santa Cruz Actors’ Theatre – A vibrant live theater space offering bold and innovative performances.

Wrigley Building – Look for gallery openings and open studio times in this industrial building.

Watsonville Center for the Arts – A collective of artistic, musical and cultural groups sharing classes with the local community.

Annieglass – Shop, take a tour or experience a workshop at the factory of nationally renowned glass art maker Ann Morhauser.

Explore

Markets and Events

Whether you’re wandering through artisan markets, stumbling upon pop-up events or diving into the local food scene, Santa Cruz County offers a vibrant mix of creativity and culture at every turn.

TO MARKET, TO MARKET

Downtown Santa Cruz Maker’s Market – Every third Sunday of the month, Pacific Avenue is transformed into a bustling street market between Lincoln Street and Cathcart Street.

Winter and Spring Art Markets – The Tannery hosts two Art Markets which celebrate local art and culture, and also welcome guest artists from around Santa Cruz County.

Collective Santa Cruz – Hosting events around the county which showcase handcrafted treasures by local makers.

Event Santa Cruz – Their signature events highlight local musicians, creators and innovators.

The West Cliff Outdoor Market – Explore a vibrant blend of artisan goods by the iconic West Cliff Lighthouse.

Santa Cruz Mountains Makers Market – This annual family-friendly market in the redwood-lined town of Felton showcases local makers and artists.

Monthly Antiques Faire – Find collectibles at this Downtown Santa Cruz market on the second Sunday of each month.

ANNIEGLASS | PAUL SCHRAUB

SANTA CRUZ MAH INTERACTIVE LIGHT INSTALLATION | LIZ BIRNBAUM

Experience Live Music & Dance

Santa Cruz County’s dynamic arts scene offers an array of live music and performance spaces, each delivering a distinct experience. The Kuumbwa Jazz Center stands out as a legendary venue, with its year-round lineup of world-class jazz performances which attract music lovers from near and far. For those looking for something a little more eclectic, Moe’s Alley is known for its diverse lineup of live acts and events ranging from Western Wednesdays and People’s Disco nights to rock, reggae and Afrobeats. Santa Cruz has a dance and performance space for every mood.

GET YOUR GROOVE ON

The Crepe Place – Featuring a range of live music acts.

Felton Music Hall – An intimate venue nestled in the heart of the Santa Cruz Mountains.

The Catalyst – A main stage and atrium space, with live music.

Salsa by the Sea – Dance in the open air at this free, weekly salsa dancing event on the Santa Cruz Wharf every Sunday evening.

Sunday Nights at Lighthouse Field State Beach – Fire

Spinning every Sunday at Mark Abbott Memorial Lighthouse. Rio Theatre – Music, theater and film in a historic venue.

Tannery World Dance & Cultural Center – Home to multi-cultural dance performances.

Abbott Square – Live music, trivia, dance and community gatherings throughout the year.

Santa Cruz Symphony – Classical music concerts at venues across the county.

Visit a Museum

From natural history and agricultural heritage to industrial innovation, there’s a museum here to spark curiosity and inspire exploration. In the heart of downtown, the Santa Cruz Museum of Art & History (MAH) brings together art, history and community events under one roof.

MUSEUMS FOR EVERYONE

Santa Cruz Museum of Natural History –Exploring the region’s rich natural heritage, connecting people with nature and science to inspire stewardship of the natural world.

San Lorenzo Valley Museum – Focusing on preserving and sharing local history.

Santa Cruz Museum of Art & History (MAH) – A downtown hub for art, history, community events and more.

Capitola Historical Museum – Highlighting the history of Capitola and its people.

Agricultural History Project – Chronicles the region’s agricultural past through exhibits on the history of various crops and tools.

ABBOTT SQUARE | GARRICK RAMIREZ

WATSONVILLE BRILLANTE MURAL | CARYN HEWLETT NASHVILLE

FOUR WAYS TO SOAK UP THE ARTS

Get Inspired by Public Art

New murals and installations continuously debut, creating a kaleidoscope of stories that unfold throughout Santa Cruz County. Glittering mosaic installations, sculptures tucked in surprising places and graphic traffic boxes — where painted utility boxes turn ordinary street corners into colorful expressions — enliven intersections throughout the county.

Keep your eyes peeled: You never know what exciting new artwork awaits around the next corner.

Explore Sculptures – From the famed 18-foot-tall surfer statue on West Cliff Drive in Santa Cruz to the sculpture garden at Sierra Azul Nursery in Watsonville and the beloved gray whale outside the Santa Cruz Museum of Natural History, there are sculptures all around Santa Cruz County.

Explore Murals – Local and world-renowned artists have creatively adorned walls all over the region: The striking blue and red mural called Triumph by Jaime Sanchez in Watsonville; The Urchin Merchant mural by Lauren YS on the Westside of Santa Cruz; the Beach Flats Park mural by Irene Juarez-O’Connell.

Explore Vibrant Mosaic and Tile Installations – A glittering dragon at Chinatown Bridge in Downtown Santa Cruz, the Capitola Sea Wall Art Tiles, and Watsonville Brillante, an expansive mosaic project which adorns the Civic Plaza Parking Garage in downtown Watsonville.

The Tannery Arts Center – An often-changing outdoor sculpture installation offers eclectic inspiration.

UC Santa Cruz Campus – Home to numerous site-specific art installations, including murals and sculptures.

Mary and Harry Blanchard Sculpture

Garden – A quiet rooftop space inside the Santa Cruz Museum of Art and History.

SculpTour – A walking tour of sculptures installed across Downtown Santa Cruz.

MURAL | PAUL SCHRAUB

DOWNTOWN SANTA CRUZ SCULPTURE | LIZ BIRNBAUM

SANTA CRUZ MUSEUM OF NATURAL HISTORY WHALE STATUE | LIZ BIRNBAUM

Explore Local Galleries

Santa Cruz County’s galleries invite you to step inside and connect with the creative energy of the community. The Mary Porter Sesnon Art Gallery offers a chance to see the innovative work of UC Santa Cruz students and faculty. Over at Radius Gallery, you’ll find a mix of local and regional artists showcasing contemporary pieces.

If you’re looking for something a little different, Felix Kulpa Gallery in Downtown Santa Cruz, the oldest gallery in the city, provides an immersive space for discovering contemporary art. Watsonville’s gallery scene includes Pajaro Valley Arts (PVA), where the focus is on supporting local artists and building strong community connections.

PLAN A GALLERY STROLL

Minnow Arts – A fun, offbeat gallery and community event space that supports local and regional artists.

MK Contemporary Art – Cutting-edge art exhibitions.

Little Giant Collective – A shared studio and gallery space for printmakers and designers.

Radius Gallery – Showcasing contemporary art by local and regional artists.

Vision Sanctuary – An art gallery, classroom, workshop and studio for local artists and community.

Westside’s Gallery — A gallery in the Westside’s Wrigley Building, hosting monthly exhibits of local artists.

Curated by the Sea – Features works by emerging and established artists.

illuminée

Located on the hip Westside, illuminée offers a thoughtfully curated selection of contemporary lighting, furniture and home accessories, showcasing the latest trends in interior design alongside timeless classics. illuminee.com

@illumineelighting | @shop.illuminee

This thoughtfully curated boutique sells local art, handmade jewelry, elevated home decor and European-influenced design pieces for a modern, eclectic California aesthetic. lumengal.com | @lumengallery_capitola

CAPITOLA VILLAGE

SANTA CRUZ

Santa Cruz Shakespeare

For more than 40 years, the flagship professional theater of Santa Cruz County continues to stage bold productions of the works of Shakespeare and other great playwrights. From classics to new works, Santa Cruz Shakespeare brings together world-class performers, designers, artisans and technicians to share stories about our collective humanity. Don’t miss the celebrated summer repertory festival at the Audrey Stanley Grove in DeLaveaga Park, where you can see up to three different productions in a single weekend. Bring a picnic (or purchase food at the Grove) to enjoy on a bluff with a view of Monterey Bay. Year round, join Santa Cruz Shakespeare at other venues for a variety of performances and learning opportunities.

santacruzshakespeare.org @shakesplayon | @santacruzshakes

SANTA CRUZ

Arts Council

Santa Cruz County

Arts Council Santa Cruz County celebrates and supports the region’s vibrant arts scene, from hosting the annual Open Studios Art Tour and seasonal markets at the Tannery Arts Center to classes and events at the Watsonville Center for the Arts. Supporting arts education, organizations and artists across the county, the Arts Council invites visitors to discover local talent and engage with artists while celebrating the county’s vibrant creative spirit and community pride.

artscouncilsc.org | @artscouncilsc

1) M.K. CONTEMPORARY ART GALLERY

In an expansive gallery, M.K. Contemporary Art represents the work of more than 30 local and regional artists alongside a rotating series of themed exhibitions and special events. Come experience the eclectic, elegant collection of contemporary art inspired by the unique beauty and creative culture of Santa Cruz.

mkcontemporary.art

@mkcontemporary.art

2) THE 418 PROJECT

Experience original theater, locally produced film festivals, karaoke, open-mic nights and dance in Downtown Santa Cruz. The 418 Project supports emerging artists and diverse communities to create a more inclusive world.

Arts + Culture

3) THE HUMANITIES INSTITUTE AT UC SANTA CRUZ

A dynamic cultural hub producing over 100 free public events annually, including The Deep Read. thi.ucsc.edu

4) SANTA CRUZ ART LEAGUE

Celebrate over 100 years of creativity with year-round exhibitions, classes and art ranging from classic to modern. scal.org

5) FIRST FRIDAY SANTA CRUZ

A monthly Art Tour across the county featuring exhibits and art events in local galleries and art spaces. firstfridaysantacruz.com

6) DOWNTOWN SANTA CRUZ MAKERS MARKET

Every third Sunday, shop more than 40 local artists and makers downtown on Pacific Avenue. scmmakersmarket.com

7) KUUMBWA JAZZ

Celebrating creativity since 1975, Kuumbwa Jazz presents concerts and music education programs year-round. kuumbwajazz.org

8) SANTA CRUZ CHILDREN’S MUSEUM OF DISCOVERY

Spark your imagination at the only museum dedicated to children in the county — where fun and learning meet! sccmod.org

9) SANTA CRUZ MUSEUM OF NATURAL HISTORY

Offering natural history and art exhibits, science illustration and art workshops, lectures and more. santacruzmah.org

Photo Credit: Sean McLean

10) ESPERANZA DEL VALLE

Experience the beautiful dances of Mexico with Esperanza del Valle, Watsonville’s premier Ballet Folklorico Mexicano. esperanzadelvalle.weebly.com

11) BOOKSHOP SANTA CRUZ

Santa Cruz’s top independent bookstore features new and used books, gifts and a UCSC Slug Shop. Frequent author events. bookshopsantacruz.com

12) INSTITUTE OF THE ARTS AND SCIENCES

UC Santa Cruz’s off-campus art gallery and event venue. Admission is always free. ias.ucsc.edu

13) SANTA CRUZ MUSEUM OF ART & HISTORY

The MAH’s vision is to ignite shared experiences and unexpected connections that enrich our community. santacruzmah.org

14) LIMINAL SPACE

Try something different: Relax, connect with others, interact with art and experience an immersive world. limi.space

15) FELTON MUSIC HALL

Felton Music Hall brings the best local talent and touring musicians to the Santa Cruz Mountains. feltonmusichall.com

The Flavor of Place:

A Delicious Taste

By Liz Birnbaum

of Santa Cruz County

Even so, it’s hard to visit a grocery store without finding something from Santa Cruz County on the shelves. From established brands like Martinelli’s and Driscoll’s to newer challenger brands like Goodles and Olipop, our food industry’s influence is felt far and wide. And with our proximity to the Salinas Valley and Monterey County, two regions steeped in agricultural history and production, Santa Cruz County remains at the beating heart of California’s food story.

In Santa Cruz County, every plate is a collaboration. At its heart, farmto-table menus are about seasonality, relationships and supporting the local food economy.

As you travel along the Santa Cruz County coastline, you’ll pass through a patchwork of local farms and ranches, each adding to the region’s rich culinary landscape. Our deep agricultural roots, diverse growing techniques and unique combination of microclimates — shaped by our mild coastal climate — are what truly define the distinctive flavors of this region.

History + Legacy

Embracing seasonal eating allows us not only to savor the freshest, most vibrant dishes, but also to connect with the natural rhythm of the land. In Santa Cruz County, each season brings its own distinctive bounty — from the juicy strawberries and peaches of early summer to the arrival of dry-farmed Early Girl tomatoes, one of the region’s most celebrated culinary treasures. These small- to medium-sized, flavor-packed tomatoes spark excitement countywide when they start ripening in August and con-

tinue to delight through late October. These tomatoes are so revered that in the 1980s, they were famously shipped overnight to the Grateful Dead while on their Midwest tour, a testament to their cultlike following and unparalleled taste.

Santa Cruz County has played a pivotal role in shaping the national farm-to-table movement. In 1999, chef and artist Jim Denevan held his first Outstanding in the Field dinner at Mariquita Farm in Watsonville, where he set a long table between a row of flowering gladiolus on one side and ripe tomatoes on the other. Today, Outstanding in the Field continues to be a roving restaurant without walls, hosting unique farm-totable dining experiences across the globe, setting their long table in fields, orchards and along the seashores where the meal’s ingredients were harvested. Sitting at this table reveals the elegantly simple yet profound connection

between place, taste and story within every bite.

The farm-to-table ethos is also deeply rooted in Santa Cruz County’s role in the organic agriculture movement. One of the nation’s top organic certification organizations, California Certified Organic Farmers (CCOF), is founded and headquartered here, as well as many other farmer-led and farmerserving nonprofits and centers, including the UCSC Center for Agroecology, the Organic Farming Research Foundation and the Ecological Farming Association, which hosts the oldest and largest gathering of organic and ecological farmers in the West. The Santa Cruz Community Farmers’ Markets have also been a local fixture for over 30 years, serving Santa Cruz County with weekly markets in multiple locations. Excitingly, the farmers’ market will have a new home in Downtown in 2025, bringing even more local flavor to the heart of the city.

Seasonality + Place

The rhythm of the seasons is at the heart of every farmto-table dish. Santa Cruz County offers a vibrant array of seasonal delights throughout the year. For example, for a few weeks each fall you can try the kiwi sorbet from the Penny Ice Creamery. This sorbet is made with fruit from some of the first commercial kiwi vines planted in California in 1974 — connecting history, flavor and place in one sweet ephemeral scoop.

Santa Cruz County has long been a leader in direct-toconsumer and farm-to-restaurant supply chains. Farmers through the 1970s, 80s and 90s were among the early adopters of local sourcing, helping elite Bay Area chefs, wineries and restaurants bring the farm-to-table movement to life. Today, the commitment to local flavor remains strong, echoed across the county from food trucks to upscale restaurants, casual cafes and taquerias to coffee roasters and breweries, and even the Watsonville Airport.

Taste Makers

It’s almost impossible to overlook the farm-to-table concept in Santa Cruz County, since it’s so deeply woven into the fabric of our regional food story. While the culture of farm-to-table dining and the abundance of local, seasonal ingredients are easy to notice here, some chefs keep seasonality and purveyor relationships at the very core of their menus. Many focus on sourcing locally because intrinsic to each farm and ranch is a unique microclimate, and therefore flavor. When it comes to local seafood sourced from the Monterey Bay, the impact of freshness on flavor can hardly be overstated.

With so many amazing options around, choosing your farmto-table dining experience depends largely on your party size, cuisine preference, ambiance and neighborhood. One of the best ways to experience Santa Cruz County’s flavors is to dine at local restaurants that prioritize fresh, seasonal ingredients. Here are some standout restaurants from around the county that exemplify the farm-to-table ethos. →

PHOTO BY LIZ BIRNBAUM

STRAWBERRIES | JAMIE HALL

Watsonville

California Grill of the Pajaro Valley in Watsonville: At California Grill and Bar in Watsonville, farmer and owner Richard “Dick” Peixoto ensures a direct link from farm-to-table. Peixoto supplies the restaurant’s produce from his own Lakeside Organic Gardens, which grows over 45 organic crops across 50 ranches in the fertile Pajaro Valley. This dedication to locally-grown, organic ingredients is the heart of their menu, with specials that highlight both the produce and the seasons. It’s not uncommon to see Peixoto strolling through the dining room, engaging with guests and sharing stories about the origins of their meal, adding a personal touch to the farm-to-table experience.

OTHERS TO TRY

Fruition Brewing, The Farm House and Ella’s by the Airport

Aptos, Capitola Village, + Soquel

HOME Restaurant in Soquel: At HOME, chef Brad Briske champions local sourcing, offering a daily-updated menu that speaks to the heart of the farm-to-table philosophy. Known for his whole-animal butchery and fresh, homemade pastas, Briske highlights the region’s best — whether it’s seafood straight from the local harbor or his rotating selection of house-cured meats. He balances this with a vibrant selection of seasonal vegetarian dishes, often inspired by the on-site garden’s herbs and vegetables. His thoughtful approach to cooking means every meal is rooted in the land and filled with vibrant local flavors.

OTHERS TO TRY

Mentone, Persephone, Cavalletta, Pretty Good Advice, Trestles, La Marea Cafe, and Pete’s Fish House.

Midtown

Santa Cruz

The Midway Restaurant in Midtown Santa Cruz: Known for its eclectic menu and cozy atmosphere, The Midway serves seasonally inspired dishes thoughtfully prepared by acclaimed chef Katherine Stern. Stern opened The Midway in September 2020 as a pop-up at the Santa Cruz Community Farmers’ Markets, and her creative menus now shine in this cozy space. Driven by relationships with local growers, Stern highlights farmed and foraged ingredients she handpicks weekly at the farmers’ market, and credits her favorite dishes to local vendors, creating the inspiration for her seasonal offerings.

OTHERS TO TRY

La Posta, Charlie Hong Kong (they source produce from local organic farms), and Bookie’s Pizza (located at the Sante Adairius Rustic Ales Portal).

CALIFORNIA GRILL | GARRICK RAMIREZ

HOME SOQUEL | IMPACT CREATIVE

Westside

Santa Cruz

Jack O’Neill Restaurant & Lounge at the Dream Inn: A producer-driven menu is right at home with a gorgeous view of the water, but the menu at Jack O’Neill Restaurant & Lounge takes the local sourcing ethos to an even deeper degree of consideration. The list of produce changes often as the restaurant works with some 20 microfarms and ranches. Take a look at the bottom of the menu to see the names of local producers.

HOOK AND LINE | LIZ BIRNBAUM

Downtown

Santa Cruz

Hook & Line Downtown

OTHERS TO TRY

Avanti, with a deep commitment to the local food culture; Bantam, which offers a daily changing menu and strives to utilize the best local and organic offerings; and VIM, whose seasonal offerings and California road trip-inspired dishes speak to a sense of place.

Santa Cruz: At Hook & Line, chef Santos Majano showcases local ingredients at the heart of the menu. Dishes like fried anchovies, smoked local halibut on a crispy beet tapioca cracker and rockfish beer-battered fish and chips all offer a local twist on classic seafood favorites. Majano also maintains a thoughtful “Farmers Market Finds” section with a variety of veggie-focused small plates. Each dish captures the peak flavors of the moment, with 90 percent of their produce coming from farmers’ markets. Majano’s focus on sourcing doesn’t just elevate the taste — it strengthens the ties between land, sea and plate.

OTHERS TO TRY

Hanloh at Bad Animal, Alderwood, Chocolate and Cafe Gabriella

Felton

The Grove Cafe & Bakery: Each week chef Jessica Yarr visits the farmers’ market to source fresh, seasonal ingredients for the restaurant’s specials menu. Nestled in the heart of the Santa Cruz Mountains, The Grove offers an ever-changing menu that celebrates the freshest finds from farmers’ markets. Yarr’s locally-driven specials include a rotating burrata dish, a seasonal grilled cheese and a daily toast with both vegan or dairy-based options. Creative drink specials also reflect market treasures, such as a fennel plum sparkling soda, adding a refreshing touch.

OTHERS TO TRY

The Emerald Mallard: Chef Lance Ebert’s maximalist-style French bistro works in step with local farms and fisheries to craft their menu, which changes weekly. They always have a rotation of special seasonal dishes available, and you can count on them to bring a casual approach to fine dining. But make no mistake — even though they love to be playful with their food, their emphasis on local ingredients is stationed at the very forefront of the menu.

Gathering around to share food and stories socially is one of the oldest rituals we have. As you sample the vibrant offerings raised, grown and crafted here in Santa Cruz County, you are partaking in a collective story. Food is more than sustenance — it’s our most intimate connection to the land, to community and to the rhythm of the seasons. So, the next time you gather around a table in Santa Cruz County, take a moment to appreciate that with every bite, you are part of a greater, tasteful story.

THE EMERALD MALLARD | JENN DAY

& Coffee Brews Bakery Bites

By Monica Multer

Here are six mustvisit spots to fuel your caffeine cravings and indulge in bakery delights when exploring the Santa Cruz area.

Verve Coffee Roasters

This Santa Cruz institution is known far and wide for its exceptional quality. The ambiance at each location is bright and modern, making Verve a perfect place to sit with a book or catch up with friends. Whether you prefer a smooth latte or a bright pour-over, Verve will deliver a delightful coffee experience. If you like sweet drinks, don’t miss out on the Missile, their unique iced drink made from coffee concentrate and house-made organic syrup and cream. Verve serves up pastries from Manresa Bread, which has recently expanded to include a shop on Santa Cruz’s Westside.

Cat & Cloud

This local roastery is dedicated to crafting every cup with care and passion. The colorful decor, welcoming atmosphere and vibrant flavors capture the spirit of coffee culture in Santa Cruz County. Don’t miss out on the mocha, which offers a perfect blend of chocolate and espresso. All Cat & Cloud

11TH HOUR COFFEE | LIZ BIRNBAUM

locations offer pastries from Manresa Bread alongside housemade menu items, including one of the best breakfast burritos in town. Pair the rich mocha with an expertly laminated croissant with layers of buttery and flaky dough to start your perfect morning.

11th Hour

A community hub for coffee, food and local events in the heart of Downtown Santa Cruz, this hip spot is perfect for those who want to unwind with a locally roasted cup of coffee and for remote workers looking for a peaceful environment. Each drink is a treat, whether you’re looking for a classic coffee or a seasonal beverage like the campfire mocha or pumpkin cream cold brew. 11th Hour also boasts a mouthwatering selection of in-house baked goods, from their fragrant cardamom rose cake to unbeatable cherry bourbon scones.

Companion

This sourdough-centered bakery serves some of the best bread and pastries in town. Their unique approach to creating pastries with sourdough lamination gives each creation rich, tangy flavor that sets their baked goods apart. The Kouign-Amann, a pastry with flaky layers full of rich butter and sugar, and their Goat Horn Bread, a goat cheese stuffed sourdough, are must-try items. They also serve coffee to enjoy with your bakery treats featuring Cat & Cloud beans.

The Grove Cafe & Bakery

Nestled in downtown Felton, The Grove Cafe & Bakery combines freshly baked pastries, exceptional cuisine and a curated coffee list in a welcoming, cozy setting. Their seasonally influenced pastries bring the best of the region’s local flavors to every bite. The rotating seasonal croissant is a true gem everyone should try. The Grove uses 11th Hour beans to create inventive brews like honey bear latte and mushroom mocha. It’s the perfect spot to brunch with friends or fuel up before heading to the redwood forest for a hike.

Gayle’s Bakery

A Capitola landmark, Gayle’s Bakery & Rosticceria has been serving locals and visitors for decades and is renowned for its extensive selection of freshly baked goods, from bread and pastries to cakes and cookies. Their stunning bakery display case is full of exquisite desserts like their signature Princess Cake. Gayle’s is one of the best places for a birthday or special event cake. Enjoy a mocha or another coffee creation brewed from Verve’s beans and gorgeously decorated sugar cookies for a perfect sweet treat.

COMPANION BREAD | GARRICK RAMIREZ

VERVE COFFEE ROASTERS | BEN INGRAM

GAYLE'S BAKERY | GARRICK RAMIREZ

Neighborhood

Ni bbles

By Caryn Hewlett

Nestled throughout Santa Cruz County are an abundance of distinctive areas to explore, each with a unique atmosphere and an ultra-local food scene to match. Discover new neighborhoods — and some of the best nibbles around.

The Swift Street Courtyard

Uncover a gourmand’s oasis on Santa Cruz’s Westside. This Brussels sprout packing plant turned epicurean paradise is the central hub for an eclectic mix of eateries, coffee shops, breweries and wineries. The enticing smell of baked goods wafts from Manresa Bread, an artisanal bakery that sources high-quality, organic and local ingredients to form impeccable breads and pastries. At Cat & Cloud’s specialty coffee roastery, you can taste remarkably fresh brews accompanying a brunch menu stuffed with delectables like the breakfast burrito and umami melt. For an extraordinary meal, head to Izakaya West End, a Japanese-style gastropub that boasts an exceptionally fresh raw menu alongside other Asian-inspired eats.

Felton

Tucked away amongst the redwoods of the Santa Cruz Mountains, small-town charm goes hand in hand with epic gastronomic offerings. Situated in the heart of downtown is The Grove Cafe & Bakery, where organic, locally sourced, farmfresh ingredients come together to form flavorful fare inspired by the redwoods and the local community. Take a seat beneath a grandfather oak tree at the Cowboy Bar & Grill, whose

Western-style barbecue menu and spirit-forward cocktails capture the rustic charm of the Old West. Situated in a historic building downtown, the Humble Sea Tavern x Emerald Mallard restaurant collaboration has established itself as a foodie destination by serving up smash burgers alongside a rotating menu of delectable bites and a killer craft beer lineup. Head up Highway 9 for a classic breakfast in a cozy setting at Rocky’s Cafe, where the hearty portions will fill your belly.

THEGROVE CAFE & BAKERY | JENN DAY

IZAKAYA WEST END | JENN DAY

Midtown

It doesn’t get more classic Santa Cruz than this neighborhood, which runs through the city’s center and is filled with local shops, breweries and eateries. Begin your day with breakfast at the aptly named Buttery Bakery, where freshly baked pastries reign supreme. Nearby, street-food favorite Charlie Hong Kong dishes up appetizing, affordable Asian-fusion fare that caters to a variety of tastes. Head down the road to The Midway for delicious farm-to-fork dining that brings the freshness and flavor of the

local farmers’ market to each plate. Don’t miss Lillian’s Italian Kitchen, a family-operated restaurant that dishes up hearty, flavorful dishes that have been handed down through generations.

Seabright

Heading closer to the beach, this lively yet laid-back neighborhood brings its unique flavor to the city’s food scene. Linda’s Seabreeze Café is a Santa Cruz institution beloved for its traditional breakfast options, especially omelets and homemade cinnamon rolls. For a standout lunch near the water, order one of the mouthwateringly good sandwiches from Seabright Deli. Discover the heart of Italian cuisine at La Posta, where house-made pasta and pizza shine as the highlights of the Mediterranean-influenced menu. This is just scratching the surface of the bountiful food scene in Seabright, so explore the neighborhood to uncover a hidden gem of your own.

Pleasure Point

Home to some of the region’s best surf breaks, the area’s relaxed vibe is reflected in its

dining options. Situated along the clifftop promenade overlooking Monterey Bay is local favorite The Point Market, which serves up laid-back, grab-and-go eats. Their breakfast burritos are legendary. Zameen at the Point is a fantastic spot to grab fresh, Mediterranean-inspired dishes before hitting the beach. Nearby, industrial-chic eatery Süda utilizes fresh, local and seasonally-driven ingredients to create inno vative dishes and captivating cocktails.

Aptos Village

Farther south, this quaint historic neighborhood is known for its culinary delights. Don’t miss Mentone, an Italian Riviera-inspired Michelin Guide restaurant with a seasonal, family-style menu that ensures optimal freshness and delicious flavors. Wood-fired pizza, pastas and more make Mentone an Aptos favorite. Savor each smoked, tender bite at Aptos St. BBQ where impeccably seasoned, high-quality meats are the menu’s main attraction. Satisfy your sweet tooth at The Penny Ice Creamery, a local institution known for its unexpected yet delicious handcrafted flavors, which rotate based on what’s in season. Try a new flavor in a homemade waffle cone, and don’t miss Penny’s signature topping: toasted marshmallow fluff.

The Hangar

Located adjacent to the Watsonville Airport, this naval air station turned foodie haven is brimming with exceptional options to please any palate. Serving specialized coffee and teas alongside pastries and other indulgent nibbles, Honeylux Coffee has your morning pick-me-up covered. Allow the enticing scent of Mr. Z’s Crêpes & Teas to draw you in, discovering a delightful assortment of crêpes and customizable boba tea choices galore. Spend some time relaxing in the sunshine at Beer Mule, sampling Santa Cruz County’s vibrant craft beer culture, and tasting their exceptional fare, which ranges from the must-try fried chicken sandwich to a hearty jambalaya. Rounding out the delectable options at The Hangar is the must-try Tacos El Fuego.

Santa Cruz County is brimming with foodie treasures hidden around every corner. Discover new neighborhoods and delicious nibbles on your next adventure!

THE MIDWAY | LIZ BIRNBAUM

THE PENNY ICE CREAMERY | SABRINA NGUYEN

MENTONE

|MONICA MULTER

Gayles Bakery & Rosticceria

Every day, Gayle’s transforms the best natural ingredients, like real butter, fresh eggs and organic flour, into more than 500 different pastries, cakes, cookies, breads, sandwiches and entreés. (Even the mayonnaise is made from scratch!)

gaylesbakery.com | @gaylesbakery

Mentone

Mentone Restaurant in Aptos offers Riviera-inspired cuisine from Michelin-starred chef David Kinch, featuring wood-fired pizzas, a carefully curated wine program, stellar cocktails and fresh flavors from the bounty of the California coast.

mentonerestaurant.com | @mentoneca

MAD YOLKS

For fresh, healthy and delicious breakfast options, head to MAD YOLKS. Locally sourced and organic ingredients are used to craft signature egg sandwiches, matcha, and other sips and bites. Whether you’re stopping by for a quick, nourishing start to your day or brunching with friends, MAD YOLKS is your go-to for fresh flavors and feel-good food. madyolks.com @mad_yolks

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APTOS

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Staff

Locally

SANTA CRUZ WATSONVILLE

The Penny Ice Creamery

Not every chef gets to know the farms behind their ingredients, but for Kendra Baker, co-founder of The Penny Ice Creamery, it’s all part of the joy. Connecting with local farmers — and occasionally sharing a scoop of the final creation with them — is a cherished tradition. These close relationships give Chef Baker access to the freshest, sustainably grown ingredients, harvested at the peak of each season throughout the year.

Since launching The Penny in 2010, crafting ice cream using organic cream, sugar and eggs has been a true labor of love for Chef Baker. Her Michelin-starred culinary background and commitment to her craft shine through in every batch of whimsical, made-from-scratch ice cream she shares with the community. A trip to one of the four Penny locations in Santa Cruz County (The Picnic Basket near the Beach Boardwalk also serves Penny ice cream) is more than just a treat — it’s an ice-cream adventure. Guests can sample flavors, from Tahitian Vanilla Bean and Dark Chocolate to seasonal delights featuring the best of local family-run farms. Visitors are invited to taste, ask questions and discover the journey from nearby fields to the scoop in each hand-rolled cone.

thepennyicecreamery.com | @thepennyicecreamery | @thepennyicecreamery

SANTA CRUZ APTOS PLEASURE POINT SCOTTS VALLEY

Gilda’s

For fresh seafood and iconic wharf views, Gilda’s has something special for everyone in the family. The quaint bar has been a local’s favorite for more than 50 years, serving specialty cocktails with Santa Cruz sunset views. gildas-restaurant.com | @gildasonthewharf

Santa Cruz Diner

This Santa Cruz institution serves all-day breakfast and diner classics, but don’t miss the legendary pho and fresh spring rolls. Come check out the biggest menu in town with something for everyone. santacruzdiner.com | @santacruzdiner

Paradise Beach Grille

Enjoy a taste of paradise in the heart of Capitola Village. Watch the sunset from the patio, relax near the fireplace for a cozy dinner, enjoy date night in the dining room or meet with friends at the bar. No matter the occasion, Paradise Beach Grille is the ultimate destination on the shores of Capitola. paradisebeachgrille.com @paradisebeachgrillecapitola

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The Crow’s Nest

Located on the beach where the harbor meets the sea, The Crow’s Nest is one of Santa Cruz’s most beloved restaurants. For more than 50 years, guests have enjoyed breathtaking views of Santa Cruz and award-winning cuisine and live entertainment. With three dining options, there’s something for everyone. Upstairs, the Breakwater Bar & Grill serves appetizers and casual meals throughout the day and live entertainment at night. Downstairs in the Dining Room, enjoy breakfast, lunch or dinner. At The Beach Market, find pizzas, coffees, ice cream and more — it’s the perfect option for beachgoers. crowsnest-santacruz.com @thecrowsnestsantacruz @crowsnestsantacruz

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Santa Cruz

County Sips

Wine tasting in the Santa Cruz Mountains American Viticultural Area (AVA), spanning throughout three counties, mirrors the diverse experiences found within each region. This AVA is comprised of over 200 small vineyards, each producing quality fruit influenced by rich, sandy loam soil, warm sunny days and restorative overnight marine fog from the Monterey Bay. These fundamental elements combine to produce quality fruit from which elegant and expressive pinot noir and chardonnay vintages are born.

By Cheryl Crabtree

Santa Cruz Mountains

AVA History

Spanish missionaries planted the first vines in California in the late 1700s, and Gold Rush entrepreneurs planted more in the mid-1800s. In the ensuing decades, other daring mavericks, including Lyman J. Burrell, the Jarvis brothers and the Burns family (Beauregard) followed suit. In the 1870s, Paul Masson and Charles Lefranc planted vineyards from Burgundian cuttings. Italian immigrants Phillip and John Bargetto founded the region’s oldest winery, Bargetto, on the banks of Soquel Creek in 1933, at the end of Prohibition. A tasting competition in Paris in 1976 catapulted the Santa Cruz Mountains region onto the international wine map, when two of its vintages won high awards.

The Santa Cruz Mountains AVA was established in 1981 — one of the nation’s oldest, and the first determined by its altitude. Its borders begin at the fog line at lower elevations (down to 400 feet by the west coast, and 800 feet on the eastern valley side) and extend up to the ridgetop elevations of nearly 3,000 feet.

The immense AVA encompasses 850 square miles, from Santa Cruz County up the peninsula to San Francisco, straddling the San Andreas Fault. This translates to incredible diversity, from geography to soils and microclimate, and the cooling effect of the ocean results in exceptional pinot noir and chardonnay fruit. More than 70 wineries thrive here, mostly small-scale operations with limited production (under 10,000 cases a year). The AVA includes more than 200 growers, but only 1,600 acres are planted to wine grapes (Napa and Sonoma, in comparison, hold ten times as much): mostly pinot noir, chardonnay and cabernet sauvignon, plus small amounts of merlot, zinfandel and other varietals.

“This AVA is the most unique,” says Marguerite Nicholson, owner of Nicholson Vineyards in Corralitos. “The wines that are made here are spectacular. One of the things I love the most about this region is its proximity to the coast. I love seeing the ocean mists in the morning and evening, and the sun in the afternoon. Pinot noir grapes are delicate but flourish here; they thrive because of the cool nights.”

Perhaps the most unusual characteristics of the Santa Cruz Mountains AVA are its authenticity, accessibility and friendly, casual vibe where you can make personal connections while sampling top-tier wines. Here, you’re more likely to rub elbows with the owners, family members or even the winemaker (who is sometimes also the owner), who take a break from working in the vineyard to pour wine and share information about the land, local history of the vineyard, their farming practices and winemaking philosophy. →

NICHOLSON VINEYARDS | LIZ BIRNBAUM

BIRICHINO TASTING ROOM | LIZ BIRNBAUM

Deep family ties also define many of the Santa Cruz Mountains wineries, where multiple generations work together and pass down their legacy. Twin brothers Peter and Paul Bargetto and their longtime friend Jon Morgan established Soquel Vineyards in 1987. “Our approach reflects generational knowledge and experience,” they explain. “We’ve learned from our elders, and now we’re passing that wisdom, and the lessons learned from our own 40 years of experience, on to our children, ensuring that our passion for great wine continues for generations to come. This dedication allows us to create wines that embody both heritage and innovation.”

Marguerite Nicholson also emphasizes these deep familial ties. “Our children grew up with the vineyards, and now our grandchildren are running through the same vines. We love every aspect of the wine industry. It has provided tremendous shared life experiences for our family.”

Both Nicholson Vineyards and Soquel Vineyards embody much of the maverick, hands-on approach that reflects the soul of Santa Cruz Mountains winemaking. The Bargetto brothers and Jon Morgan believe that friendship and fun inspired them to enter the business. “We all worked in the industry and became home winemakers for fun for a few years. Our friends and peers were so pleased with our wines from these stellar vineyards in the area, that they gave us the confidence to start our own label. With that experience under our belt, it was a natural transition to start our winery specializing in high-quality pinot noir, cabernet sauvignon and chardonnay that would contribute and compete with the best Santa Cruz Mountain producers. We have only expanded our portfolio from there.”

They add that after all these years in the wine industry, they are “incredibly proud of how three friends transformed their passion into a thriving business.”

“From the beginning, our focus has always been making great wine that our family and friends would love. This community and our club members have championed our winery so greatly. Most of our original wine club members continue to be a part of our journey today. We’re proud to be a part of this circle that has allowed us to grow steadily and gain valuable experience along the way. Our organic growth has been instrumental in shaping who we are today and the wines that we make.”

Eclectic Tasting, Urban and Rural

Santa Cruz County offers distinctive wine tasting experiences. Mix effortlessly with locals at clusters of tasting rooms in spirited courtyards, in tree-lined and pedestrianfriendly Downtown Santa Cruz, at quaint village centers and at rural country estates where tastings are often hosted in or near the vineyards. Many vineyards are on steep slopes, accessible only via narrow country roads, with few neighbors. The journey itself is rewarded with spectacular views in pastoral settings.

Marguerite Nicholson credits the setting at Nicholson Vineyards with providing a comprehensive wine tasting experience.

“Our tasting room is unique in that we have a lovely outdoor area next to the vines to relax and enjoy while tasting. Our oak grove is surrounded by vines and olive trees. It’s normal for guests to see and converse with our on-site winemakers as well.”

She explains that they entrust winemaker Ellie Loustalot with a

great deal of freedom to produce her acclaimed wines. “We let her keep her hands in the fruit and her feet in the vineyard.”

The family-friendly atmosphere inspires conversation among visitors. “We are a large family that enjoys sharing information about the land, our farming practices and winemaking philosophy. She adds that they encourage conversation about the history of their land and participation in the local agriculture community.

Perched on a hilltop three miles above Soquel Village, Soquel Vineyards features tastings, or on the patio next to the estate pinot noir vineyard, where guests can enjoy sweeping views of the Monterey Bay.

“Guests are welcome to stroll around the first few rows of our vineyard,” says Peter Bargetto of Soquel Vineyards. “Because our tasting room is also our winemaking facility, guests can get up close and personal to the barrels and any other processes happening throughout the year. Your hosts are likely to be part of the family, one of the owners or one of our skilled tasting room associates. We love educating and informing our guests and members about what’s new in the cellar and in the world of wine.”

ALFARO WINERY | GARRICK RAMIREZ

Sip away, and happy wine-tasting adventures.

SANTA CRUZ

Head to the Westside’s Swift Street Courtyard and Surf City Vintners with ample parking and six tasting rooms from which to choose. Don’t miss Margins Wine and Santa Cruz Mountain Vineyard. Downtown, taste at Big Basin Vineyards or Birichino

SOQUEL

Don’t miss historic

Bargetto Winery — the oldest in the county — which sits on the banks of Soquel Creek, and Soquel Vineyards, three miles up the hill (fantastic bay and vineyard views). The Wargin Wines tasting room is a short walk away from Soquel Village.

IN THE MOUNTAINS

In Bonny Doon, stop by renowned Beauregard Vineyards, or Burrell School Vineyards at the summit of Highway 17. Visit the Big Basin Vineyards estate in Boulder Creek — surrounded by coastal redwood trees — or Hallcrest Winery in Felton.

APTOS

Two tasting rooms and a wine bar in Aptos Village make for a walkable adventure. These include Cantine Winepub, Aptos Vineyard and Sante Arcangeli

CORRALITOS

Follow the Corralitos Wine Trail, a loop that connects six wine estates along country roads lined with redwood and olive groves, apple orchards, horse ranches and flower farms: Windy Oaks Estate Vineyards & Winery, Alfaro Family Vineyards and Winery, Storrs Winery & Vineyards, Lester Estate Wines, Nicholson Vineyards and El Vaquero Winery.

CRAFT BREWERIES AND DISTILLERIES

Santa Cruz County stands out for its beer houses and microbreweries, known for their focus on creating quality small batch beers. Spread out from Westside Santa Cruz to Corralitos, nearly every neighborhood has a place to hang out. Some offer sophisticated food, others traditional pub fare or rotating food trucks. Top picks include Lupulo Craft Beer House in Downtown Santa Cruz, Beer Thirty Bottle Shop and Pour House in Soquel and Beer Mule Bottle Shop and Pour House at the Watsonville Hangar. Other popular spots include Corralitos Brewing Company, Discretion Brewing, Humble Sea, Santa Cruz Mountain Brewing, Sante Adairius Rustic Ales, Seabright Social and Steel Bonnet Brewing Company

Distiller Sean Venus began sharing his love of distilled spirits with locals in a small tasting room in an industrial section of town. His expansion into two eateries — one on Santa Cruz’s Westside and the other at Rio del Mar State Beach in mid-county — enabled him to pair farm-fresh dining with an enhanced craft cocktail experience. Highlighting fresh-fromthe-fields fare, Venus Spirits Cocktails & Kitchen Westside and Venus Spirits Cocktails & Kitchen Beachside both offer small plates and shareable entrees, alfresco seating and signature cocktails, housed in Instagram-worthy settings with a side of artisan whiskey, gin, aquavit, reposado, bourbon and other spirits. Distilled with time and sea air and infused with botanicals, these award-winning, hand-crafted spirits are served in a hip, stylish atmosphere. In the mood for just a cocktail? His revamped tasting room is adjacent to the Westside eatery and barrel room.

MARVELOUS MOCKTAILS

Santa Cruz County’s bounty of fresh, seasonal produce and herbs infuses an ever-growing list of mocktail options endemic to the region. Most seasonally inspired cocktails also include creative, carefully crafted nonalcoholic concoctions. A few samples to whet your palate: Venus Spirits’ “A Rose by Any Other Name” is a botanical blend of elderflower, butterfly pea flower, rose water and seltzer; “Suckerpunsch” combines passionfruit, lemon, orange and cinnamon; and the “Smokeshow” is a black tea with smoky sea salt and fresh lime. Oswald’s serves fresh lemonades and fruity libations, virgin mojitos and various spritzers. Martinelli’s sparkling apple cider, available in a multitude of combinations with mango, pear, pomegranate and other fruit juices, is legendary for those wanting some sparkle in their glass, sans alcohol. These creative blends can be enjoyed at the company’s tasting room in Watsonville, where this 155-year-old company is still family-owned and operated.

CORRALITOS WINE TRAIL | LIZ BIRNBAUM

Nicholson Vineyards

Discover the essence of Santa Cruz Mountain wine country at Nicholson Vineyards, where tradition meets terroir and friends feel like family. This hidden gem creates small-lot, handcrafted wines featuring estate chardonnay and pinot noir that represent California’s unique mountain and coastal vineyards. Join Nicholson for a tasting on Friday, Saturday or Sunday to sip, savor and delight in a glass of wine and Nicholson’s warm hospitality. Whether you’re a seasoned wine enthusiast or new to the world of wine, Nicholson’s knowledgeable staff will guide you through an unforgettable tasting experience. Celebrating a special occasion? Host your private event at the winery alongside the picturesque vineyards and olive groves. Indulge your senses in a world of flavor, beauty and tranquility at Nicholson Vineyards. nicholsonvineyards.com @nicholsonvineyards @nicholson.vineyards

APTOS

Storrs Winery & Vineyards

Storrs Winery & Vineyards creates handcrafted wines from family-farmed vineyards located throughout the Santa Cruz Mountains. The estate vineyard, Hidden Springs, is California Certified Organic Farmers-certified and farmed biodynamically. Come taste the difference great terroir makes.

storrswine.com | @storrswine

Santa Cruz Mountain Vineyard

Santa Cruz Mountain Vineyard produces European-style, food-friendly wines from small, hand-tended vineyards in the local mountains. Try a varietal you’ve never tried before at its sister brand, Quinta Cruz, featuring Iberian Peninsula varieties grown in California. santacruzmountainvineyard.com @santacruzmountainvineyard

Margins Wine

Margins is one of only a few woman-owned wineries in the Santa Cruz Mountains. At the Swift Street Courtyard tasting room, book a tasting in the “Wine Cubby,” a chic, cozy space to sip low-intervention wines made from organic grapes. marginswine.com | @marginswine

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SANTA CRUZ

Blissful Escapes

By Cheryl Crabtree

Cell phones off. Check. Computers offline. Check. It’s time to spend a few hours by yourself to chill out and recharge.

Every vacation deserves some downtime. Breaks from a busy itinerary are easy in Santa Cruz County, where nature and nurture go hand in hand.

Spa treatments can certainly do the trick. But what if you don’t have enough time for lengthy treatments or a full day at a spa? Here are a few suggestions for quick and easy ways to unwind, relax and find your bliss, guaranteed to connect you with inner peace.

Soak and Soothe the Spirit

Supercharge your healing energy in a sparkling spa overlooking meticulously crafted gardens. In and near Downtown Santa Cruz you have several options. At Maitreya Zen Garden and Healing Retreat, rejuvenate in the sauna, then relax in the soothing co-ed onsen pool in the gardens or a private space overlooking the Japanese-inspired setting. Shopping downtown? Take a break at tech-free Hidden Peak Teahouse, where you can sip a pot of organic heirloom teas — pu-erh (their specialty), green or black — in a serene garden patio. Short on time? Grab a cup to go. If you have more time, opt for a deep dive into the world of tea with a three-hour

educational session, or a private spa experience opening to the gardens. Nearby Well Within Spa replenishes your inner wellness stores in its indoor and outdoor spa rooms facing a colorful Japanese-style garden sanctuary with koi ponds and waterfalls.

Bathe your Senses and De-stress in the Forest

A calm, quiet walk in the woods reduces stress and promotes well-being. No visit to Santa Cruz County is complete without a nature walk through a coastal redwood grove, where the scent of the towering giants and hum of life in the canopy and on the ground will revive the spirit. Santa Cruz County’s State Parks offer some of the best trails, including the Forest of Nisene Marks State Park,

and Henry Cowell Redwoods State Park, known for its oldgrowth groves, where some trees have lived for more than 2,000 years and impart wisdom to those who stop, connect and listen. Don’t miss the Redwood Grove Loop Trail, with some of the oldest and biggest trees. Visit the California State Parks, Mountain Parks Foundation and Friends of Santa Cruz State Parks websites for details. You can also hike at Pogonip, a 649-acre open space (once part of Cowell Ranch) with nearly 12 miles of trails and several walk-in entrances near the UCSC campus. Here you can commune with redwoods as well as coastal live oaks and madrones. An easy 3-mile round-trip hike starts at the Spring Trail and veers off at Spring Box Trail and a path that leads to an ancient redwood tree and a hidden pond filled with koi and goldfish. Find trail and parking information on the City of Santa Cruz Parks and Recreation website. →

HENRY COWELL REDWOODS STATE PARK | DANIEL GOROSTIETA

Meditate and Reflect on Peaceful Garden Paths

Head to Calvary Episcopal Church in Downtown Santa Cruz to meander through a seven-circuit labyrinth, which centers a lush garden filled with native California plants. Other labyrinths open for public visitation are at Felt Street County Park in the Live Oak area, or the Quaker Center in Ben Lomond.

In Corralitos, pick up lunch at the Corralitos Market and picnic at nearby Bamboo Giant Nursery & Gardens. Then wander along peaceful paths through 15 acres of serene bamboo groves to listen to the steady flow of waterfalls and marvel at the towering species.

Connect with plants from California, Australia, New Zealand and South America at UCSC Arboretum & Botanic Garden. Be sure to slow down and savor the scents of salvias and herbs in the Aroma Garden This is also a wonderful site for wildlife, butterfly and bird watching.

Wander and Wonder by the Water

Simply gazing at Santa Cruz County’s myriad ocean, river and lake scenes recharges and revives body and spirit. If you’re lucky, you might spot a whale migrating along the coast, dolphins dancing in the waves or shore birds flitting beyond the bluffs. Even the fog has transformational powers, especially when you witness it lift from

Discover Yoso Wellness Spa, where nature and wellness intertwine in every experience. From treatment-focused holistic facials and therapeutic massage to acupuncture, infrared sauna, lymphatic care and more, each treatment nurtures well-being for you to feel whole from skin to soul. Embrace holistic renewal in the heart of Santa Cruz’s vibrant downtown.

yosowellness.com | @yosowellness @yosoannex

a thick blanket, giving way to magnificent, crystal-clear views. Several areas offer opportunities for uncrowded escapes. Head north of town to find a string of five undeveloped beaches at Coast Dairies State Park, where the California Coastal Trail runs along the bluffs. Check out the tide pools and hike through dunes and wetlands. Or hang out at nearby Wilder Ranch State Park and hike along the numerous trails. Or trek around Natural Bridges State Beach, especially if it’s monarch butterfly wintering season.

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WELL WITHIN SPA | GARRICK RAMIREZ

Rest Easy

Santa Cruz County

Howard Johnson By Wyndham Santa Cruz Beach Boardwalk

With an ideal mix of value, comfort and convenience, Howard Johnson by Wyndham Santa Cruz Beach Boardwalk offers ocean view rooms with amenities like complimentary continental breakfast and parking, and is located close to some of Santa Cruz’s most popular landmarks including the beach and Boardwalk. wyndhamhotels.com/hojo

Surf City Rentals

Escape to the California coast with Surf City Rentals, where high-end, fully furnished rentals in Santa Cruz and Capitola promise an unforgettable stay. Expect stunning ocean views, pet-friendly options and seamless concierge services. surfcity-rentals.com @surfcityrentalssc | @surfcityrentals

Discover the Inns of Santa Cruz, a collection for every occasion. Cozy oceanview rooms are perfect for romantic getaways and extended family-friendly stays. The Inns of Santa Cruz are conveniently located within walking distance to many attractions, including the beach, restaurants and the Santa Cruz Beach Boardwalk. inns-of-santa-cruz.com @innsofsantacruz

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Fairfield Inn & Suites Santa Cruz -

This recently renovated, all-suite hotel is conveniently located near Capitola Village. Guest suites offer separate living areas; amenities include complimentary breakfast, heated pool, bocce ball court and meeting space.

fairfieldinncapitola.com

Dream Inn Santa Cruz

A local favorite for surfing, sunsets and fresh seafood, Dream Inn is a beloved landmark. Effortlessly captivating long-time guests with its colorful, retro-chic style while delighting newcomers who appreciate modern services and amenities, this fullservice beachfront hotel features 165 guest rooms (all with ocean views), an outdoor pool, seasonal cuisine at Jack O’Neill Restaurant & Lounge and a state-of-the-art event space.

dreaminnsantacruz.com @ dreaminn @ dreaminn_santacruz @ jackoneillrestaurant SANTA CRUZ

Walk to Capitola’s shops, galleries and restaurants from this perfectly located hotel. Enjoy a free breakfast every morning before setting off to explore Capitola Village. When the day is done, relax by the heated outdoor pool and toast to another day in Capitola.

bestwestern.com

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CAPITOLA

Hyatt Place Santa Cruz

Combining surf culture charisma with contemporary design, the Hyatt Place Santa Cruz is just a few blocks from the area’s major attractions. Hotel amenities include a swimming pool, hot tub, fire pits, guest laundry, fitness room, secure valet parking and daily hot breakfast. Bonus: Don’t miss good eats and drinks at The Placery lobby bar.

hyattplacesantacruz.com | hyatt place santa cruz

Hampton Inn Santa Cruz

Experience friendly, welcoming service and thoughtful amenities that ensure a restful night’s sleep. Wake up to a complimentary hot breakfast—don’t miss the Hampton Waffle, sure to start your day with a smile! With a unique atrium and an inviting indoor pool, you’ll enjoy the exceptional stay you deserve at Hampton Inn Santa Cruz. santacruz.hamptoninn.com hampton inn santa cruz

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Beach Street Inn and Suites

Located just steps from the beach, adjacent to the Santa Cruz Beach Boardwalk and the Santa Cruz Wharf, this oceanfront hotel offers rooms and suites with ocean views and top amenities, including a pool and hot tub. beachstreetinn.com | @beachstreetinn

Seascape Beach Resort

Nestled along the pristine coastline above the Pacific, Seascape Beach Resort in Aptos offers a breathtaking retreat where stunning views begin and end each day. Experience the perfect escape and create unforgettable memories. seascaperesort.com @seascapebeachresort

Best Western Plus All Suites

Santa Cruz

Located within walking distance from the Santa Cruz Beach Boardwalk and downtown, the newly renovated Best Western Plus All Suites Santa Cruz embodies a California casual getaway. With its stylish, relaxed ambiance, this pet-friendly, all-suite hotel is the ideal destination for both leisure and corporate travelers. Amenities include free breakfast and WiFi, fitness center, outdoor jacuzzi and covered garage parking. santacruzbw.com

SANTA CRUZ

APTOS

SANTA CRUZ

Places to Stay

Hotels / Motels

Aqua Breeze Inn aquabreezeinn.com

The Aqua Pacific Hotel theaquapacifichotel.com

Bay Front Inn bayfrontinnhotelsantacruz.xyz

Beach Hill Inn inns-of-santa-cruz.com

Beach Street Inn & Suites beachstreetinn.com

Beachview Inn beachviewinnsantacruz.us

Bella NotteThe Inn at East Cliff bellanotteinn.com

Best Western Inn Santa Cruz bestwestern.com/innsantacruz

Best Western Plus All Suites Inn bestwesternsantacruz.com

Best Western Plus Capitola By-the-Sea Inn & Suites bestwesterncapitola.com

Best Western Plus Scotts Valley Inn bestwestern.com

Best Western Rose Garden Inn bestwesternwatsonville.com

Brookdale Lodge brookdalelodge.com

Capitola Beach Suites capitolabeachsuites.com

Capitola Hotel capitolahotel.com

Capitola Venetian Hotel capitolavenetian.com

Capri Motel Santa Cruz caprimotelsantacruz.us

Carousel Beach Inn carousel-beach-inn.com

Casablanca Inn on the Beach casablanca-santacruz.com

Chaminade Resort & Spa chaminade.com

Comfort Inn Beach / Boardwalk santacruzcomfortinn.com

Comfort Inn Santa Cruz comfortinnsantacruz.com

Comfort Inn - Watsonville choicehotels.com

Continental Inn continentalinn.com

Courtyard by Marriott Santa Cruz marriott.com/sjcru

Davenport Roadhouse Inn davenportroadhouse.com

Dream Inn Santa Cruz dreaminnsantacruz.com

The Drift Inn shouthotels.com/drift-inn-llc/

Edgewater Beach Inn edgewaterbeachinn.com

Fairfield Inn & Suites by Marriott Santa Cruz santacruzfairfieldinn.com

Fairfield Inn & Suites by Marriott Santa Cruz - Capitola fairfieldinncapitola.com

Fern River Resort fernriver.com

Fireside Inn firesideinnsc.com

Four Points by Sheraton Santa Cruz / Scotts Valley fourpointsscottsvalley.com

Hampton Inn Santa Cruz hilton.com

Hampton Inn Santa Cruz West hilton.com

Hampton Inn & Suites Watsonville hilton.com

Harbor Inn harborinnsantacruz.com

Hilton Santa Cruz / Scotts Valley hilton.com

Hinds Victorian Guest House hinds-house.com

Hitching Post Studios Inn hitchingpostsantacruz.com

Holiday Inn Express Hotel & Suites Santa Cruz hiexpress.com/santacruzca

Holiday Inn Express & Suites Watsonville ihg.com

Hotel Paradox, Autograph Collection hotelparadox.com

Hotel Solares hotelsolares.com

Howard Johnson by Wyndham Santa Cruz Beach Boardwalk wyndhamhotels.com/hojo

Hyatt Place Santa Cruz hyattplacesantacruz.com

The Inn at Pasatiempo innatpasatiempo.com

The Islander Motel theislandermotelscca.com

La Bahia Hotel and Spa labahiahotel.com Opening 2025

La Quinta Inn & Suites by Wyndham Santa Cruz laquintasantacruz.com

Marea Sol Hotel mareasol.com

Masood’s Lodge masoodslodge.com

Mission Inn & Suites missioninnsantacruz.com

Motel 6 Santa Cruz motel6.com

Motel 6 Watsonville motel6.com

Motel Santa Cruz motelsantacruz.travel

National 9 Motel national9inns.com

Ocean Echo Inn & Beach Cottages oceanecho.com

Ocean Gate Inn santacruzoceangateinn.com

Ocean Pacific Lodge theoceanpacificlodge.com

Pacific Blue Inn pacificblueinn.com

Quality Inn / Santa Cruz qualityinnsantacruz.com

Quality Inn & Suites Capitola By the Sea qualityinncapitola.com

Quality Inn & Suites Santa Cruz Mountains choicehotels.com

Rio Sands Hotel riosands.com

Rio Vista Luxury Suites riovistasuites.com

Riverside Inn & Suites Santa Cruz santacruzriversideinn.com

Rodeway Inn choicehotels.com

Royal Inn americas-best-value-inn. allhotelscalifornia.com/en/

Salt Air Lodge saltairlodge.com

Santa Cruz Inn santacruzinnmotel.com

Sea & Sand Inn seaandsandinn.com

Sea Side Inn & Suites seasideinnsantacruz.com

Seacliff Inn Aptos, Tapestry Collection by Hilton seacliffinn.com

Seascape Beach Resort seascaperesort.com

Seaway Inn seawayinn.com

Sunny Cove Motel sunnycovemotel.com

Super 8 by Wyndham Santa Cruz / Beach Boardwalk East wyndhamhotels.com

SureStay by Best Western Santa Cruz bestwestern.com

Surf City Inn & Suites surfcityinn.com

Torch Lite Inn Motel shouthotels.com/torch-lite-innmotel-santa-cruz

Valley Inn Watsonville valleyinnwatsonville.com

Bed & Breakfast Inns

Babbling Brook Inn babblingbrookinn.com

The Boardwalk Beach House sites.google.com/ sharondauskardt.com/ stayinsantacruz/home

Cliff Crest Bed & Breakfast Inn cliffcrestinn.com

Inn at Depot Hill innatdepothill.com

Monarch Cove Inn monarchcoveinn.com

Sand Rock Farm sandrockfarm.com

West Cliff Inn, A Four Sisters Inn westcliffinn.com

Campgrounds + RV Parks

Santa Cruz Harbor RV Park santacruzharbor.org

Santa Cruz / Monterey Bay KOA santacruzkoa.com

Santa Cruz Redwoods RV Resort santacruzredwoodsrvresort.com

Vacation Rentals

At the Dunes atthedunes.com

Bailey Property Management baileypm.com

Beachnest Vacation Rentals beachnest.com

Blue Sky Property Management santacruzredwoodsrvresort.com

Cheshire Rio Realty & Property Management cheshirerio.com

Kendall & Potter

Property Management & Vacation Rentals montereycoast.com

O’Neal Vacation Rentals onealvr.com

Pajaro Dunes Resort pajarodunes.com

PowerWest Property Management powerwestproperties.com

Surf City Rentals surfcity-rentals.com

Rancho del Oso Campground (Big Basin Redwoods State Park) ranchodeloso.org

Seacliff State Beach Campground (currently closed)*

Sunset State Beach Campground

*Camping facilities at Big Basin Redwoods State Park and Seacliff State Beach remain unavailable following recent fires and storms. Check with each park for current conditions.

Scan

STATE PARKS CAMPGROUNDS

Big Basin Redwoods State Park Campground(currently closed)* parks.ca.gov, thatsmypark.org

Castle Rock State Park Campground parks.ca.gov, thatsmypark.org

Henry Cowell Redwoods State Park Campground parks.ca.gov, thatsmypark.org

Dining

North County & San Lorenzo Valley

BOULDER CREEK

Bella’s Café

831-217-5070

Boulder Creek Pizza & Pub bcpizzapub.com

Jenna Sue’s Cafe jennasues.wordpress.com

The Red Pearl redpearlonline.com

River Dogs of Boulder Creek riverdogsofbc.com

The Sawmill Restaurant and Ale House thesawmillbc.com

Scopazzi’s Restaurant & Lounge scopazzisrestaurant.com

Tae’s Edo Sushi Bar edosushibc.com

The Treehouse Café 831-610-8912

BEN LOMOND

Aroma aromarestaurant831.com

Spanky’s Cafe spankyscafe.com

FELTON

Cowboy Bar & Grill feltoncowboy.com

Emerald Mallard x Humble Sea Tavern emeraldmallard.com

Empire Grille 831-704-2130

The Grove Café + Bakery thegrovefelton.com

Redwood Pizzeria redwoodpizza.com

Rockys Cafe 831-335-4637

Sushi San sushisanfelton.com

Taqueria Vallarta enjoytaqueriavallarta.com

Trout Farm Inn thetroutfarm.com

SCOTTS VALLEY

5030 Restaurant & Lounge at Four Points by Sheraton marriott.com/sjcfv

Ambrosia India Bistro scottsvalley.ambrosiaib.com

Auntie Mame’s auntiemamescafe.co

Bruno’s Bar and Grill brunosbarandgrill.com

Chef Liu Chinese Restaurant 831-438-5772

Far East + Kitchen fareastkitchen.menu11.com

Heavenly Roadside Café heavenlyroadsidecafe.com

House of Bagels 831-438-8280

Jia Tella’s Cambodian Cuisine jiatellas.com

Kao Sook Thai Cuisine kaosookthai.com

La Chimichanga Cantina chimichangacantinasv.com

Maya Mexican Restaurant mayasv.com

Otoro Sushi 831-440-9040

The Pizza Series thepizzaseries.com

The Redwood Sandwich Co. redwoodsandwichco.com

Rumble Fish rumblefish.menu11.com

Scotts Valley Canton Restaurant 831-438-2002

Stonehouse Bar & Grill at Hilton Santa Cruz / Scotts Valley 831-440-1000

Taqueria Los Gallos 831-439-9507

Thai Heart thaiheartusa.com

Two Doors jiatellas.com/two-doors

Wasabi Sushi wasabisushisv.com

DAVENPORT

Costa Azul 831-205-3771

Davenport Roadhouse Restaurant davenportroadhouse.com

Whale City Bakery Bar & Grill thewhalerbakery.com

Santa Cruz

Achilles by the Sea achillesrestaurant.com

Akira akirasantacruz.com

Alderwood Santa Cruz alderwoodsantacruz.com

Aldo’s Harbor Restaurant aldossantacruz.com

Arslans Turkish Street Food arslansturkishstreetfood.com

Avanti Restaurant avantisantacruz.com

Back Nine Grill & Bar backninegrill.com

Bad Animal BooksWine - Food badanimalbooks.com

The Bagelry bagelrysantacruz.com

Bantam bantam1010.com

Beach Street Cafe 831-426-7621

Bedda Mia beddamiarestaurant.com

Belly Goat BurgersAbbott Square Market bellygoatburgers.com

Betty Burgers bettyburgers.com

Bistro at Courtyard by Marriott Santa Cruz marriott.com/sjcru

Buttery Bakery butterybakery.com

The Buzz Sushi thebuzzsushi.com

Cafe Brasil cafebrasil.us

Café Delmarette cafedelmarette.com

Café El Palomar cafeelpalomar.com

Canton Restaurant cantonsantacruz.com

Charlie Hong Kong charliehongkong.com

Chloe’s Kitchen mosdumpling.com

Chocolate chocolatesantacruz.com

Chubbs Chicken Sandwiches chubbschickensandwiches.com

Companion Bakeshop companionbakeshop.com

Copal copalrestaurant.com

The Crepe Place thecrepeplace.com

Crow’s Nest Restaurant crowsnest-santacruz.com

El Palomar Restaurant elpalomarsantacruz.com

Engfer Pizza Works engferpizzaworks.com

Falafel of Santa Cruz falafelofsantacruz.com

Far West Fungi farwestfungi.com

Flashbird Chicken – Abbott Square Market abbottsquaremarket.com

Full Steam Dumpling fullsteamdumpling.com

Gabriella Café gabriellacafe.com

Gobi Mongolian Barbeque 831-713-5991

The Grille at DeLa thegrilleatdela.com

Guang Zho Chinese Restaurant guangzhotogo.com

Harbor Café harborcafesantacruz.com

Hindquarter Bar & Grille thehindquarter.com

Hook & Line eathookandline.com

Hula’s Island Grill & Tiki Room hulastiki.com

Ibiza ibizasantacruz.com

Ideal Bar & Grill idealbarandgrill.com

Ivéta iveta.com

Izakaya West End westendtap.com

Jack O’Neill Restaurant & Lounge at Dream Inn jackoneillrestaurant.com

Jack’s Hamburgers 831-423-4421

Jeffery’s Restaurant jefferysrestaurant.com

Johnny’s Harborside johnnysharborside.com

Kianti’s Pizza & Pasta Bar kiantis.com

La Posta lapostarestaurant.com

Lago di Como lagodicomoristorante.com

Laílí Restaurant lailirestaurant.com

Las Palmas Taco Bar laspalmastacobar.com

Lillian’s Italian Kitchen lilliansitaliankitchen.com

Los Primos Taqueria losprimosinctaqueria.com

MacKenzie Bar & Grill pasatiempo.com

Mad Yolks madyolks.com

Makai Island Kitchen & Groggery makaisantacruz.com

Mariposa Coffee Bar mariposacoffeebar.com

M.G. Sushi santacruzmgsushi.com

The Midway themidwaysantacruz.com

Mission St. BBQ missionstbbq.com

Mobo Sushi mobosushirestaurant.com

Monster Pot / Betty Noodles 831-454-8140

Mozaic Mediterranean Restaurant & Bar mozaicsantacruz.com

Namaste Grill & Bar namasteindiabistro.com

Namaste India Bistro namasteindiabistro.com

Oblo Cocktails & Kitchen oblosc.com

Olitas Cantina & Grille olitassantacruz.com

Oswald oswaldrestaurant.com

Oyuki Sushi Nikkei oyukisushi.com

Pana Venezuelan Food –Abbott Square Market abbottsquaremarket.com

The Parish Publick House theparishpublick.com

The Picnic Basket thepicnicbasketsc.com

Pho House 831-439-2143

Pizza My Heart pizzamyheart.com

Pizzeria La Bufala –Abbott Square Market pizzerialabufala.com

Pleasure Pizza pleasurepizzasc.com

The Point Kitchen & Bar thepointkitchenandbar.com

Pono Hawaiian Grill ponohawaiian.com

Pono Hawaiian Kitchen & Tap ponokitchenandtap.com

Press – Abbott Square Market abbottsquaremarket.com

Pretty Good Advice prettygoodadvicerestaurant.com

Real Thai Kitchen realthaisantacruz.com

Restaurant Los Pinos lospinossantacruz.com

Riva Fish House rivafishhouse.com

River Café rivercafesantacruz.com

Rosie McCann’s Irish Pub & Restaurant rosiemccanns.com

Sabieng Thai Cuisine sabiengthaicuisine.com

Sala Thai salathaisc.com

Samba Rock Acaí Café sambarock.com

Sampa Brazilian Kitchen sampabrazilianfood.com

Santa Cruz Diner santacruzdiner.com

Seabreeze Cafe seabreezecafe.com

Seabright Deli seabrightdeli.com

Seabright Social seabrightsocial.com

Sesame Korean Grill sesame-koreangrill.com

Shogun Japanese Grill 831-469-4477

Solaire Restaurant + Bar at Hotel Paradox solairerestaurant.com

Special Noodle specialnoodle-santacruz.com

Stagnaro Bros. Restaurant stagnarobrothers.com

Steamer Lane Supply steamerlanesc.com

Süda eatsuda.com

Sugo sugoitalianpastabar.com

Sushi Mori sushimorisantacruz.com

Sushi Totoro 831-426-6660

Tacos Moreno tacosmorenoca.com

Taqueria Agave taqueriaagave.com

Taqueria Jalapenos y Pupuseria scpupusas.com

Taqueria Los Pericos taquerialospericos.com

Tarros Mexican Restaurant & Bar 831-291-5880

Toya Sushi toyasushi.hrpos.heartland.us/ menu

Tramonti tramontisantacruz.com

Upper Crust Pizza & Pasta uppercrustsc.com

Veg on the Edge – Abbott Square Market vegontheedge.com

Venus Spirits Cocktails & Kitchen - Westside venusspirits.com

The View at Chaminade Resort chaminade.com

VIM Restaurant Santa Cruz vimsantacruz.com

Walnut Avenue Café walnutavenuecafe.com

The Water Street Grill thewaterstreetgrill.com

Windmill Cafe windmillcafesantacruz.com

Woodies Café woodiescafe.net

Woodstock’s Pizza woodstockscruz.com

Zachary’s Restaurant zacharyssantacruz.com

Zameen - At the Point zameencuisine.com

Zoccoli’s Deli zoccolis.com

El Toro Bravo eltorobravocapitola.com

Gayle’s Bakery & Rosticceria gaylesbakery.com

La Marea Cafe & Pizzeria jaynedoughpizza.com

MidCounty

CAPITOLA

Amazon Juices amazonjuices.us

Avenue Café 831-515-7559

Betty Burgers bettyburgers.com

Brittania Arms Pub & Restaurant

831-464-2583

Caruso’s Tuscan Cuisine 831-465-9040

Castagnola Deli & Cafe 831-515-7979

The Cook House 831-476-5519

Dharma’s Restaurant dharmasrestaurant.com

East End Gastropub eastendpub.com

Left Coast Sausage Worx leftcoastsausageworx.com

LG Meats Capitola lgmeatscapitola.com

Margaritaville margaritavillecapitola.com

Miches and Ceviches Off the Hook michesandceviches.com

Mijo’s Taqueria mijostaqueria.com

Miyako Japanese Restaurant miyakocapitola.com

My Thai Beach 831-464-3800

Paradise Beach Grille paradisebeachgrille.com

Pete’s Fish House petesfishhouse.com

Pizza My Heart pizzamyheart.com

The Sand Bar & Grill thesandbarcapitola.com

Shadowbrook Restaurant shadowbrook-capitola.com

Sushi Garden sushigardencapitola.com

Tacos Moreno tacosmorenoca.com

Thai Basil thaibasilcapitola.square.site

Trestles Restaurant trestlesrestaurant.com

Wasabi Sushi wasabisushisc.com

Zelda’s On The Beach zeldasonthebeach.com

SOQUEL

The Bagelry bagelrysantacruz.com

Buzzo Pizza buzzopizza.com

Café Cruz cafecruz.com

Carpo’s Restaurant carposrestaurant.com

Golden Fu Wah chrwong8.wixsite.com/ goldenfuwah

Home Soquel homesoquel.com

Little Tampico Restaurant littletampico.com

Pretty Good Advice prettygoodadvicerestaurant.com

MAD YOLKS | LIZ BIRNBAUM

Sawasdee Thai Cuisine sawasdeesoquel.com

Surf City Sandwich surfcitysandwich.com

Tortilla Flats tortillaflatsdining.biz

APTOS

Akira akiraaptos.com

Ambrosia India Bistro aptos.ambrosiaib.com

Aptos St. Barbeque aptosstbbq.com

Bangkok West Thai Cuisine bangkokwest.com

Betty Burgers bettyburgers.com

Bittersweet Bistro bittersweetbistro.com

Castelli’s Café & Deli castellisaptos.com

Cavalletta cavallettarestaurant.com

Churchill and Beers churchillandbeers.com

Companion Bakeshop companionbakeshop.com

Dos Pescados dospescados.com

The Farm Bakery, Café & Gifts thefarmbakerycafe.com

The Hideout Cocktails & Dining thehideoutaptos.com

Hong Kong Gardens hongkonggardenca.com

Mangiamo Pizza mangiamopizza.com

Manuel’s Mexican Restaurant manuelsrestaurant.com

Mentone mentonerestaurant.com

Mr. Z’s Crepes & Teas Aptos mrzsteas.com

The Palm Deli thepalmdeli.com

Parish Publick House theparishpublick.com

Persephone persephonerestaurant.com

Pixie Deli & Good Eats pixiegoodeats.com

Pizza 1 pizza-1.com

Red Apple Café redappleaptos.com

Sanderlings Restaurant at Seascape Beach Resort sanderlingsrestaurant.com

Sevy’s Bar + Kitchen at Seacliff Inn Aptos sevysbarandkitchen.com

Showtime Pizzeria showtimepizzeria.com

Soul Salad soulsalad.com

Sushi Garden Aptos sushi-garden.com

Taqueria Los Gordos taquerialosgordosaptos.com

Venus Pie Trap venuspietrap.com

Venus Spirits Cocktails & Kitchen - Beachside venusspirits.com

Village Host Pizza & Grill villagehost.com

Whale City Bakery whalecityaptos.com

Zameen - Aptos zameencuisine.com

South County

FREEDOM

El Michoacano Restaurant 831-768-8279

Happy Garden Restaurant 831-728-4766

Ranch Milk Mexican Grill ranchmilkgrill.com

Taqueria Mi Tierra 2 831-722-2022

The Wooden Nickle Bar & Grill 831-724-2600

WATSONVILLE

Bagel Café & Bakery bagelcafebakery.com

The Beach Street Café 831-722-2233

Big J’s Pizza 831-786-0100

Cadillac Café 831-761-1038

California Grill & Bar of the Pajaro Valley californiagrillrestaurant.com

Cassidy’s Pizza cassidyspizza.com

Cilantros Parrilla y Cantina cilantroswatsonville.com

Cowboy’s Corner Café cowboycornercafe.com

Craft Bakeshop & Eatery craftbakeshop.co

D’La Colmena Market & Catering dlacolmenacatering.com

El Alteno Cocina Restaurant elaltenomexicanfood.com

Ella’s at the Airport Restaurant & Lounge ellasinwatsonville.com

The Farm House farmhousewatsonville.com

The Fish House Bar & Grill watsonvillefishhouse.com

Golden China Restaurant goldenchinaorder.com

Hugo’s Pizzeria hugospizzeriawatsonville.com

Imura Japanese Restaurant imurasushi.com

Jalisco Restaurant jaliscorestaurant.com

Kong’s Burger & Café kongsburgercafe.com

La Fogata 831-722-5336

La Marea of the Sea 831-331-3432

Los Dos Potrillos 831-722-9224

Miyuki Restaurant 831-728-1620

Mr. Z’s Crepes & Teas mrzsteas.com

Olivia’s Café 831-536-5292

Ozzy’s Pizzeria ozzyspizzeria.com

Pho Kitchen & Boba Tea 831-319-4351

Pizzamia pizzamiaca.com

Red Apple Café 831-761-9551

Slice Project Pizza sliceprojectpizza.com

Strawberry Patch Café strawberrypatchcafe.com

Sukho Thai sukhothaiwatsonville.com

Sushi Garden sushi-garden.com

Sushi Qu 831-319-4567

Tacos Al Fuego tacos-al-fuego-llc.square.site

Tacos El Jaliscience 831-724-1711

Taqueria Mi Tierra 1 taqueriamitierra2.com

Taylor Brothers Hot Dog Stand 831-722-2402

Trejo’s Carnitas 831-768-8863

Coffee + Tea

11th Hour Coffee eleventhhourcoffee.com

Boba Bay bobabay.com

Cat & Cloud catandcloud.com

Cat Cloud Companion –Abbott Square Market abbottsquaremarket.com

Coffee Nine coffeenine.com

Coffeetopia 831-477-1940

Coffeeville facebook.com/ coffeevillesantacruz

Cruise Coffee Company cruisecoffee.square.site

Honeylux Coffee honeyluxcoffee.com

Hidden Peak Teahouse hiddenpeakteahouse.com

Java Junction javajunctioncoffee.com

Loft Coffee loftcoffeeshop.com

Lulu Carpenter’s lulucarpenters.com

Mr. Toots Coffeehouse 831-475-3679

Norma Jean’s Coffee normajeanscoffee.square.site

Santa Cruz Coffee Roasting Company santacruzcoffee.com

Ugly Mug cafeugly.com

Verve Coffee Roasters vervecoffeeroasters.com

White Raven 831-335-3611

Sweets + Bakeries

Adorable French Bakery adorablefrenchbakery.com

Ashby Confections ashbyconfections.com

Bruster’s Real Ice Cream brusters.com

Creations Pastry Pasteleria Café 831-786-0659

Cruz Creamery cruzcreamery.com

Dessert First Bakery 831-338-7008

Dessert Lounge dessertslounge.com

Donnelly Chocolates donnellychocolates.com

Dunlap Donuts 831-475-6447

Emozioni Pasticceria + Rosticceria 831-334-6820

Felton Donuts and Pastries 831-400-7337

Freedom Bakery freedombakery.com

Izzy’s Ice izzyitalianices.com

La Placa Family Bakery laplacafamilybakery.com

Manresa Bread manresabread.com

Marianne’s Ice Cream mariannesicecream.com

Marini’s at the Beach marinisatthebeach.com

Marini’s Candies – Westside mariniscandies.com

Mission Hill Creamery missionhillcreamery.com

Ms. Donuts & Ice Cream 831-724-8233

Nico’s Ice Cream nicosicecream.com

The Original Ferrell’s Donuts santacruzdonuts.com

Pacific Cookie Company pacificcookie.com

The Penny Ice Creamery thepennyicecreamery.com

Polar Bear Ice Cream 831-479-8888

Rebeca’s Bakery 831-786-9664

Soul Sweets The Dessert House soulsweets831.com

Sugar Bakery sugarbakeryco.com

Top Donuts Watsonville topdonuts.blogspot.com

Scan here for more places to eat in Santa Cruz County SantaCruz.org

VERVE COFFEE ROASTERS | JENN DAY

Wineries, Breweries +Tasting Rooms

WINERIES + TASTING ROOMS

Alfaro Family Vineyards & Winery alfarowine.com

Aptos Vineyard – Tasting Room aptosvineyard.com

Armitage Wines armitagewines.com

Bargetto Winery bargetto.com

Beauregard Vineyards beauregardvineyards.com

Big Basin Vineyards bigbasinvineyards.com

Big Basin Vineyards Santa Cruz Tasting Room & Wine Bar bigbasinvineyards.com

Birichino - Tasting Room birichino.com

Bonny Doon Vineyards bonnydoonvineyard.com

Bottle Jack Winery bottlejackwines.com

Bottle Jack Winery –Tasting Room bottlejackwines.com

Charmant Vineyards charmantvineyards.com

El Vaquero WineryTasting Room elvaquerowinery.com

Ferrari Ranch ferrariranchwines.com

Hallcrest Vineyards –Tasting Room hallcrestvineyards.com

Integrity Wines – Tasting Room integrity.wine

Inversion Wines – Tasting Room inversionwines.com

Kissed by an Angel Wines –Tasting Room Santa Cruz & Scotts Valley kissedbyanangelwines.com

La Vida Bella Vineyard lavidabellavineyard.com

Left Bend Winery leftbend.com

Lester Estate Wines lesterestatewines.com

Madson Wines – Tasting Room madsonwines.com

Margins Wine - Tasting Room marginswine.com

MJA Vineyards –Tasting Room mjavineyards.com

Nicholson Vineyards nicholsonvineyards.com

Pelican Ranch Winery pelicanranch.com

Regan Vineyards Winery reganwinery.com

Rexford Winery –Tasting Room rexfordwinery.com

Roberts Ranch Vineyard robertsranchvineyards.com

Saison Cellar & Wine Bar saisonwinebar.com/scottsvalley

Santa Cruz Mountain Vineyard – Tasting Room santacruzmountainvineyard .com

Sante Arcangeli Family Wines – Tasting Room santewinery.com

Silver Mountain Vineyard –Tasting Room silvermtn.com

Sones Cellars – Tasting Room sonescellars.com

WINERIES, BREWERIES + TASTING ROOMS

Soquel Vineyards soquelvineyards.com

Stockwell Cellars –Tasting Room stockwellcellars.com

Storrs Winery & Vineyards storrswine.com

Storrs Winery & Vineyards Santa Cruz – Tasting Room storrswine.com

Wargin Wines – Tasting Room warginwines.com

Windy Oaks Estate windyoaksestate.com

BREWERIES + TAP ROOMS

Balefire Brewing balefirebrewing.com

Beer Mule Bottle Shop + Pour House kickassbeer.com

Beer Thirty Bottle Shop & Pour House beerthirtysantacruz.com

Buena Vista Brewing Co. buenavistabrewingco.com

Corralitos Brewing Company corralitosbrewingco.com

Discretion Brewing Company discretionbrewing.com

Fruition Brewing fruitionbrewing.com

Gilman Brewing gilmanbrew.com

Humble Sea Brewing Co. humblesea.com

Laughing Monk Brewing laughingmonkbrewing.com

Santa Cruz Cider Company santacruzciderco.com

Santa Cruz Mountain Brewing 831-425-4900

Sante Adairius Rustic AlesBrewery & Taproom rusticales.com

Sante Adairius Santa Cruz Portal rusticales.com

Shanty Shack Brewing shantyshackbrewing.com

Steel Bonnet Brewing steelbon.net

Woodhouse Blending & Brewing woodhousebrews.com

OTHER TASTING ROOMS + SPECIALTY BARS

Apéro Club theaperoclub.com

Cantine Winepub cantinewinepub.com

Capitola Taphouse 401capitolataphouse.com

Capitola Wine Bar and Merchants capitolawinebar.com

Front & Cooper frontandcooper.com

Martinelli’s Company Store martinellis.com

Venus Spirits - Tasting Room & Distillery venusspirits.com

Vino by the Sea vino-by-the-sea.com

Vinocruz Wine Bar & Restaurant vinocruz.com

MORE INFORMATION

Wines of the Santa Cruz Mountains scmwa.com

Attractions + Activities

SANTA CRUZ BEACH BOARDWALK DREAM WHEEL | BEN INGRAM

Land Sports

BICYCLING

Depot Park Bike Park cityofsantacruz.com

BOWLING

Boardwalk Bowl boardwalkbowl.com

Bocce Ball Courts at George Washington Grove santacruzparksandrec.com

Santa Cruz Lawn Bowls Club at San Lorenzo Park cityofsantacruz.com

DISC GOLF

Boulder Creek Disc Golf Course bouldercreekgolf.com

DeLaveaga Disc Golf Course delaveagadiscgolf.com

Pinto Lake Disc Golf Course scparks.com

San Lorenzo Park Disc Golf Course cityofsantacruz.com

GOLF

Boulder Creek Golf and Country Club bouldercreekgolf.com

Casserly Par 3 Golf Course casserlygolf.com

DeLaveaga Golf Course and Driving Range delaveagagolf.com

Pacific Golf Centers pacificgolfcenters.com

Pasatiempo Golf Club pasatiempo.com

Seascape Golf Club seascapegc.com

Spring Hills Golf Course springhillsgolf.com

SKATEBOARDING

Jim Keefe Skate Park at Highlands County Park scparks.com

Jose Avenue Skate Park scparks.com

Ken Wormhoudt Skate Park at Mike Fox Park cityofsantacruz.com

Monte Family Skatepark cityofcapitola.org

Ramsay Park cityofwatsonville.org

Seacliff Skatepark scparks.com

Sergeant Derby Park cityofsantacruz.com

Sky Park scottsvalley.org

Water Sports

FISHING + BOATING

Capitola Boat & Bait capitolaboatandbait.com

Loch Lomond Recreation Area cityofsantacruz.com

Pinto Lake County Park scparks.com

Santa Cruz Charters santacruzcharters.com

Santa Cruz Harbor santacruzharbor.org

Santa Cruz Wharf cityofsantacruz.com

Stagnaro Whale Watching & Fishing Trips stagnaros.com

Vern Hart Fishing Park scottsvalley.org

WATER ACTIVITIES

Capitola Beach Company capitolabeachcompany.com

Capitola Surf and Paddle capitolasurfandpaddle.com

Chardonnay Sailing Charters chardonnay.com

ATTRACTIONS + ACTIVITIES

Club Ed International Surf School and Camps club-ed.com

Covewater Stand Up Paddle covewater.com

Kayak Connection kayakconnection.com

Nomade Sailing Charters nomadesantacruz.com

O’Neill Yacht Charters oneillyachtcharters.com

Pacific Sail pacificsail.com

Richard Schmidt Surf School richardschmidt.com

SUP Shack supshacksantacruz.com

Surf School Santa Cruz surfschoolsantacruz.com

Venture Quest Kayak kayaksantacruz.com

DeLaveaga Recreation + Eatery

In the hills above Midtown, DeLaveaga is the ultimate outdoor playground with a championship golf course, practice range, two disc golf courses, hiking/biking trails and more. Refuel at The Grille, the “hub of the mountain,” which serves locally sourced cuisine. Grab a table on the wrap-around patio and enjoy the view. playdelaveaga.com | thegrilleatdela.com @delaveagagolf | @thegrilleatdelaveaga

SANTA CRUZ

Air Sports

Skydive Surf City skydivesurfcity.com

Cultural Activities

ART GALLERIES

Art of Santa Cruz regionalartisansassociation.org

Eloise Pickard Smith Gallery cowell.ucsc.edu

Felix Kulpa Art Gallery felixkulpa.com

M.K. Contemporary Art mkcontemporary.art

Mary Porter Sesnon Art Gallery arts.ucsc.edu/sesnon

Pajaro Valley Arts pvarts.org

R. Blitzer Gallery rblitzergallery.com

Radius Gallery radius.gallery

Santa Cruz Art League scal.org

Santa Cruz Mountains Art Center mountainartcenter.org

Studio Judy G studiojudyg.com

Tannery Arts Center tanneryartscenter.org

MUSEUMS

Agricultural History Project aghistoryproject.org

Aptos History Museum Aptoshistory.org

California Agricultural Workers’ History Center cityofwatsonville.org

Capitola Historical Museum capitolamuseum.org

Mission Santa Cruz holycrosssantacruz.com

NHS Skate Museum 831-459-7800

Pajaro Valley

Historical Association pajarovalleyhistory.org

San Lorenzo Valley Museum slvmuseum.org

Santa Cruz Children’s Museum of Discovery sccmod.org

Santa Cruz Museum of Art & History santacruzmah.org

Santa Cruz Museum of Natural History santacruzmuseum.org

Santa Cruz

Surfing Museum cityofsantacruz.com

PERFORMING

ARTS

Colligan Theater at the Tannery Arts Center colligantheater.org

Crocker Theatre cabrillovapa.com

Henry J. Mello Center for Performing Arts mellocenter.org

CONCERT VENUES

The Catalyst catalystclub.com

Felton Music Hall feltonmusichall.com

Kuumbwa Jazz kuumbwajazz.org

Moe’s Alley moesalley.com

Rio Theatre riotheatre.com

Quarry Amphitheater quarryamphitheater.com

ADDITIONAL

INFORMATION

Arts Council Santa Cruz County artscouncilsc.org

Shopping

SHOPPING AREAS

Capitola Mall shopcapitolamall.com

Capitola Village capitolavillage.com

Downtown Felton downtownfelton.com

Downtown Santa Cruz downtownsantacruz.com

Midtown Santa Cruz

Pleasure Point pleasurepointguide.com

Santa Cruz Wharf cityofsantacruz.com

Soquel Village capitolachamber.com

BEACHWEAR/ SURF SHOPS

Arrow Surf & Sport arrowsurfshop.com

Billabong Santa Cruz billabong.com

Capitola Beach Company capitolabeachcompany.com

Capitola Reef capitola-reef.myshopify.com

Cowell’s Beach Surf Shop surfcowells.com

Freeline Surf Shop freelinesurf.com

Midtown Surf Shop midtownsurfshop.com

Noland’s on the Wharf nolandssurfshop.com

Nubia Swimwear 831-476-2027

Ola Chica olachica.com

O’Neill Surf Shop us.oneill.com

Pacific Wave pacwave.com

Rip Curl ripcurl.com/us

Strive Surfboards strivesurfboards.com

Sun Shops sunshops.co

CAPITOLA VILLAGE | BEN INGRAM

Surf City Santa Cruz surfcitysantacruz.com

RETAIL & GIFT SHOPS

Adventure Gift Store adventuregift.store

Amoureuse amoureuse.shop

Annieglass annieglass.com

Another Bike Shop anotherbikeshop.com

Art Inspired artinspiredofcapitola.com

Artisans & Agency artisanssantacruz.com

Artrageous Clothing artrageoussc.com

Atlantis Fantasyworld atlantisfantasyworld.com

Avatar Imports avatarimports.net

Bamboo Giant Nursery bamboogiant.com

Be Rooted Botanicals berootedbotanicals.com

Berdels berdels.com

Bicycle Trip bicycletrip.com

Bill’s Wheels Skateshop billswheels.com

Bookshop Santa Cruz bookshopsantacruz.com

Botanic & Luxe botanicandluxe.com

Bubble Lounge Aptos bubbleloungesc.com

Bunny’s Shoes bunnysshoes.net

Byzantine Jewelry bfinejewelry.com

Cali Style 831-440-1088

Cameron Marks cameronmarks.com

Capitola Seashells 831-465-0171

Center Street Antiques & Interiors 831-477-9211

Childish Santa Cruz childishsantacruz.com

Coco Loco Jewelry cocolocojewelry.com

Cognito Clothing Company 831-426-5414

The Craft Gallery craftgallery.net

Dell Williams Jewelers dellwilliams.com

Dig Gardens diggardens.com

Epicenter Cycling epicentercycling.com

Ethel & Sabel ethelandsabel.com

Ethos Santa Cruz ethossantacruz.com

Fatima’s Fine Jewelry fatimasfinejewelry.com

The Flower Shack 831-423-3877

Foreverfly Skate & Apparel foreverflyskate.com

The Garden Company Nursery & Gift Shop thegardenco.com

Gazelle Bikes gazellebikes.com

Go Ask Alice goaskalicesantacruz.com

The Hat Company of Santa Cruz hatcompanysantacruz.com

Hip & Chick Organiks hipandchick.com

Homeless Garden Project Store homelessgardenproject.org

Home/Work Santa Cruz shophomework.com

Jade Allen jadeallenboutique.com

Kickback shopkickback.com

Kiss My Glass kissmyglassonline.com

Leaf & Vine, Urban Plant Shop leafandvineplants.com

Little Trends Boutique littletrendsboutique.com

Lumen Gallery lumengal.com

Made in Santa Cruz madeinsantacruz.com

Martinelli’s Company Store martinellis.com

Mini Mint Studio minimintstudio.com

Mountain Feed and Farm Supplies mountainfeed.com

Nectar Creations nectarcreations.com

Old School Shoes oldschoolsupplyco.com

Om Gallery omgallery.com

Outside In oihome.com

Pacific Trading Co. pacific-trading-co.com

Paper Vision papervisionsantacruz.com

Patrick James patrickjames.com

Pueblo Viejo Imports pvirustic.com

Queen’s Shoes queensshoes.net

Roses of Yesterday & Today rosesofyesterday.com

Rye Home ryehomeshop.com

Saint Kris Surf Co 831-454-8314

Santa Cruz Bay Company 831-423-5198

Santa Cruz Board Room santacruzboardroom.com

Santa Cruz Cycle Sport cyclesport.com

Santa Cruz Warriors Team Store scwteamstore.com

Shay’s Flowers and Gifts shaysflowersandgifts.com

Shen’s Gallery & Imports shensgallery.com

Sierra Azul Nursery & Gardens sierraazul.com

Skateworks skateworks.com

Skavenge Art skavengeartgallery.com

So Fresh Clothing sofreshclothing.com

LUMEN | CIERRA RYCZEK

Sockshop and Shoe Company sockshopandshoeco.com

Solemate solemateaptos.com

Spokesman Bicycles spokesmanbicycles.com

Stephan’s Fine Jewelry stephansjewelry.com

Streetlight Records streetlightrecords.com

Stripe stripedesigngroup.com

Super Silver supersilver.com

Sylvan Music sylvanmusic.com

Three Birds threebirdssantacruz.com

Tomboy tomboysc.com

Toque Blanche mytoque.com

Towne and Country Antiques 831-336-5993

Vanity by the Sea 831-435-3836

Village Sea Glass villageseaglass.com

Warmth Company warmthcompany.com

Watsonville Cyclery watsonvillecyclery.com

Wild Iris Floral and Botanical wildirisfloral.com

Wonderland Toys wonderlandsantacruz.com

Zen Island shopzenisland.com

Zinnia’s Gift Boutique zinniasgiftboutique.com

Foodie Activities

FARMERS’ MARKETS

Aptos Farmers’ Market montereybayfarmers.org

Downtown Santa Cruz Farmers’ Market santacruzfarmersmarket.org

Felton Farmers’ Market santacruzfarmersmarket.org

Live Oak/Eastside Farmers’ Market santacruzfarmersmarket.org

Santa Cruz County Fairgrounds Certified Farmers’ Market santacruzcountyfair.com

Scotts Valley Farmers’ Market santacruzfarmersmarket.org

Watsonville Certified Farmers’ Market 831-406-1058

Westside Santa Cruz Farmers’ Market santacruzfarmersmarket.org

SPECIALTY MARKETS

Cheese Shop 831 cheeseshop831.com

Corralitos Meat Market corralitosmarketsausage company.com

El Salchichero elsalchichero.com

Far West Fungi farwestfungi.com

Freedom Meat Lockers freedommeatlockers.com

Rodoni Farms rodonifarms.com

Swanton Berry Farm swantonberryfarm.com

UC Santa Cruz Farm & Alan Chadwick Garden casfs.ucsc.edu

Additional Activities

POINTS OF INTEREST

Abbott Square Market abbottsquaremarket.com

Evergreen Historical Cemetery santacruzmah.org/evergreen Felton Covered Bridge scparks.com

Santa Cruz Civic Auditorium santacruzcivic.com

Santa Cruz Harbor santacruzharbor.org

Santa Cruz Surfing Museum at Mark Abbott Memorial Lighthouse cityofsantacruz.com

FARMS + RANCHES

Beeline Blooms Dahlia Farm beelineblooms.com

Farm Discovery at Live Earth farmdiscovery.org

Gizdich Ranch gizdich-ranch.com

Glaum Egg Ranch glaumeggranch.com

Luz Del Valle luzdelvalle.us

Post Street Farm 831-251-2946

GIZDICH RANCH | DANIEL GOROSTIETA

Town Clock santacruzparksandrec.com

UC Santa Cruz Arboretum and Botanic Garden arboretum.ucsc.edu

Watsonville City Plaza cityofwatsonville.org

West Cliff Drive cityofsantacruz.com

ATTRACTIONS & EXPERIENCES

Ag Venture Tour agventuretours.com

Monterey Bay National Marine Sanctuary Exploration Center montereybay.noaa.gov

Mount Hermon Adventures mounthermonadventures.com

Mountain Sea Adventures mountainseaadventures.com

Mystery Spot mysteryspot.com

The Ride Guides therideguides.com

Ride the Redwoods ridetheredwoods.com

Roaring Camp Railroads roaringcamp.com

Santa Cruz Beach Boardwalk beachboardwalk.com

The Santa Cruz Experience thesantacruzexperience.com

Segway Santa Cruz Tours segwaytoursmonterey.com/ west-cliff-scenic-toursanta-cruz

Seymour Marine Discovery Center seymourcenter.ucsc.edu

Shared Adventures sharedadventures.org

Sidecar Tours sidecartoursinc.com/santacruz-tours/

Specialized Helicopters specializedheli.com

WILDLIFE VIEWING

Elkhorn Slough National Estuarine Research Reserve elkhornslough.org

Natural Bridges State Park thatsmypark.org

Neary Lagoon Park cityofsantacruz.com

Ocean Safaris oceansafaris.com

Santa Cruz Bird Club santacruzbirdclub.org

Santa Cruz Whale Watching santacruzwhalewatching.com

Santa Cruz Wharf cityofsantacruz.com

Downtown Santa Cruz Association downtownsantacruz.com

Visit Santa Cruz County santacruz.org

Blush Skincare and Brow Design blushskinbrow.com

Bodylab Med Spa bodylabspa.com

The Spa at Chaminade chaminade.com

The Spa at La Bahia labahiahotel.com

Spa Nalini spanalini.com

Tea House Spa teahousespa.com

Well Within Spa wellwithinspa.com

Yoso Wellness yosowellness.com

Transportation

City of Watsonville Municipal Airport watsonvilleairport.com

Early Bird Airport Shuttle earlybirdairportshuttle.com

Santa Cruz Metro scmtd.com

Friends of Santa Cruz State Parks

Friends of Santa Cruz State Parks partners with California State Parks to preserve state park lands, protect historic and cultural treasures, and support dynamic programs that create connections between people and nature. thatsmypark.org | @ friendsofsantacruzstateparks @ friendsofscstateparks

SANTA CRUZ

Parks & Beaches

Parks & Beaches

BEACHES

Capitola Beach The Esplanade | Capitola capitolachamber.com

Coast Dairies State Beaches Highway 1 | Davenport parks.ca.gov | thatsmypark.org

Davenport Landing Beach Access Davenport Landing Davenport scparks.com

East Cliff Coastal Access Points 12th Avenue to 41st Avenue Live Oak scparks.com

Greyhound Rock Beach Access 1551 Cabrillo Highway Davenport scparks.com

Lighthouse Field State Beach / Its Beach 740 West Cliff Drive Santa Cruz parks.ca.gov | thatsmypark.org

Main Beach / Cowell Beach Beach Street | Santa Cruz santacruzparksandrec.com

Manresa State Beach 1445 San Andreas Road Watsonville parks.ca.gov | thatsmypark.org

Mitchell’s Cove Beach Just North of Lighthouse Point & Steamer Lane on West Cliff Drive Santa Cruz santacruz.org

Moran Lake Park 22785 East Cliff Drive Santa Cruz scparks.com

Natural Bridges State Beach 2531 West Cliff Drive Santa Cruz parks.ca.gov | thatsmypark.org

New Brighton State Beach 1500 Park Avenue | Capitola parks.ca.gov | thatsmypark.org

Palm State Beach 2660 Beach Road | Watsonville parks.ca.gov | thatsmypark.org

Pleasure Point Beach East Cliff Drive and Pleasure Point Drive | Santa Cruz scparks.com

Rio Del Mar State Beach Beach Drive | Rio Del Mar parks.ca.gov | thatsmypark.org

Santa Cruz Harbor Beach 5th Avenue at East Cliff Drive Santa Cruz santacruzharbor.org

Seabright State Beach East Cliff Drive at Seabright Avenue | Santa Cruz parks.ca.gov | thatsmypark.org

Seacliff State Beach 201 State Park Drive | Aptos parks.ca.gov | thatsmypark.org

Sunset State Beach 201 Sunset Beach Road Watsonville parks.ca.gov | thatsmypark.org

Twin Lakes State Beach East Cliff Drive at 7th Avenue Santa Cruz parks.ca.gov | thatsmypark.org

Waddell State Beach (Big Basin Redwoods State Park) 3600 Highway 1 | Davenport ranchodeloso.org

PARKS + RESERVES

Anna Jean Cummings Park 461 Old San Jose Road | Soquel scparks.com

Año Nuevo State Park 1 New Years Creek Road Pescadero parks.ca.gov | thatsmypark.org

Aptos Village County Park 100 Aptos Creek Road | Aptos scparks.com

Ben Lomond County Park 9525 Mill Street | Ben Lomond scparks.com

Big Basin Redwoods State Park 21600 Big Basin Highway Boulder Creek parks.ca.gov | thatsmypark.org

Byrne-Milliron Forest 809 Browns Valley Road Corralitos landtrustsantacruz.org

Callaghan Park 225 Sudden Street | Watsonville cityofwatsonville.org

Castle Rock State Park 15451 Skyline Boulevard Los Gatos parks.ca.gov | thatsmypark.org

Coast Dairies State Park Davenport thatsmypark.org | parks.ca.gov

DeLaveaga Park 855 Branciforte Dr. | Santa Cruz santacruzparksandrec.com

Depot Park 119 Center Street | Santa Cruz santacruzparksandrec.com

Derby Park Woodland Way | Santa Cruz santacruzparksandrec.com

Elkhorn Slough Reserve 1700 Elkhorn Road | Watsonville elkhornslough.org

Felton Covered Bridge Park Graham Hill Road and Mt. Hermon Road | Felton scparks.com

The Forest of Nisene Marks State Park Aptos Creek Road | Aptos parks.ca.gov | thatsmypark.org

Glenwood Open Space Preserve 560 Glenwood Drive Santa Cruz landtrustsantacruz.org

Harvey West Park 300 Evergreen Street Santa Cruz santacruzparksandrec.com

Heart of Soquel Park 4740 Soquel Drive | Soquel scparks.com

Henry Cowell Redwoods State Park 101 North Big Trees Park Road Felton parks.ca.gov | thatsmypark.org

Henry Cowell Redwoods State Park - Fall Creek 1101 Felton Empire Road | Felton parks.ca.gov | thatsmypark.org

Highlands County Park 8500 Highway 9 | Ben Lomond scparks.com

Hocus Pocus Park 700 Lundy Lane | Scotts Valley scottsvalley.org

Jade Street Park 4400 Jade Street | Capitola cityofcapitola.org

Loch Lomond Recreation Area 100 Loch Lomond Way | Felton santacruzparksandrec.com

Mac Dorsa Park 1 Civic Center Drive Scotts Valley scottsvalley.org

Martin J. Franich Park 795 Vista Montana Drive Watsonville watsonvillerec.com

Moran Lake Park 22785 East Cliff Drive Santa Cruz scparks.com

Neary Lagoon Park 110 California Street Santa Cruz santacruzparksandrec.com

Pinto Lake City Park 451 Green Valley Road Watsonville cityofwatsonville.org

Pinto Lake County Park 757 Green Valley Road Watsonville scparks.com

Pogonip Open Space 333 Golf Club Drive | Santa Cruz cityofsantacruz.com

PARKS + BEACHES

Quail Hollow Ranch

County Park

800 Quail Hollow Road | Felton scparks.com

Ramsay Park 1301 Main Street | Watsonville cityofwatsonville.org

Rancho del Oso (Big Basin Redwoods State Park) 3600 Highway 1 | Davenport ranchodeloso.org

San Vicente Redwoods 12001 Empire Grade Road Santa Cruz landtrustsantacruz.org

Santa Cruz Mission State Historic Park 144 School Street | Santa Cruz parks.ca.gov | thatsmypark.org

Siltanen Park

127 Vine Hill School Road Scotts Valley scottsvalley.org

Skypark

361 Kings Village Road Scotts Valley scottsvalley.gov

Vern Hart Fishing Park 1/2 mile from Mt. Hermon Road on Glen Canyon Road Scotts Valley scottsvalley.org

Wilder Ranch State Park 1401 Coast Road | Santa Cruz parks.ca.gov | thatsmypark.org

MORE INFORMATION

Friends of Santa Cruz State Parks

1543 Pacific Avenue, #206 Santa Cruz thatsmypark.org

Mountain Parks Foundation

Henry Cowell Redwoods State Park

525 N. Big Trees Park Road Felton mountainparks.org

Hotel Paradox, Autograph Collection

At this boutique hotel, a hyperlocal vibe infuses everything from the local surfboard art hanging on the walls to the menu at the on-site restaurant. Stylish guest rooms and suites put a modern twist on classic beach style with reclaimed wood paneling, floor-to-ceiling windows for natural light and eco-friendly bath amenities. At Solaire Restaurant + Bar, locally sourced ingredients inspire the menu. Enjoy cocktails in the chic, indoor/outdoor space before tucking into a plate of seared scallops. Take in the fun pool scene from a cabana and relax by Santa Cruz’s largest pool, then set off on foot for a 10-minute walk to Downtown Santa Cruz’s shops and restaurants. hotelparadox.com | solairerestaurant.com | @hotelparadox @solaire_sc

SANTA CRUZ

Santa Cruz Beach Boardwalk

Recognized as the best seaside park in the world, the Santa Cruz Beach Boardwalk is renowned for its great rides, remarkable history and features more than 40 rides and attractions. Rides are open daily during the summer and on spring and fall weekends. Don’t miss annual events like the Clam Chowder Cook-Off, free summertime Movies on the Beach and Winter Wonderland during the holidays. Kids of all ages can enjoy attractions that are open daily, including some of the largest arcades in the country, plus a mini-golf course and laser tag.

beachboardwalk.com | @beachboardwalk

SANTA CRUZ