ADVICE | 10 MINUTES WITH...
THE NEW, IMPROVED SALES EXPERIENCE MLA CANADA’S RYAN LALONDE ON ADVANCES IN VIRTUAL SALES by SUSAN M BOYCE
We’re well over half a year into the pandemic that changed the world as we know it. Covid has tested our resolve, our ingenuity, our humanity. And, once again, we humans have proved we’re a resilient lot who are well able to respond with creativity and determination to these unprecedented challenges. This issue, NextHome chats with Ryan Lalonde, president of MLA Canada, about how the real estate industry is not only adapting to, but actually enhancing the homebuyer experience. 38 New Home + Condo Guide | Aug. 22–Sept. 5, 2020
NHCG: Even pre-pandemic, online shopping was booming. When it comes real estate, though, there’s always been an important “see it, touch it, walk through it” aspect. Is technology changing this perception? RL: Yes. In the past, the goal was to transition a
potential homebuyer from online to person-toperson contact as quickly as possible. So if you visualize there being 100 units of progress [steps]