IN CONVERSATION WITH...
MARIAM ABOUTAAM DIRECTOR SALES, MARKETING, INTERIOR DESIGN KYLEMORE by WAYNE KARL
Homebuyers today don’t just want a quality-built home, they also want all those little extras that help them enjoy their new abode. Yes, luxury is often part of it, but it’s more so practical inclusions such as flexible and multi-purpose spaces, smart layouts and forward-thinking items such as EV charging options. In short, it’s about wellness, and one company excelling at it is Kylemore. We sat down with Mariam Aboutaam, director of sales and marketing, interior design, to learn more. You have a pretty interesting title… What does your job entail, and how is it evolving? Kylemore is a boutique luxury homebuilder, and the team is very hands-on. My background is in fine arts and design. As the sales, marketing and interior design director, my responsibilities include protecting, curating and evolving our brand, directing advertising, social media, publicity, event creation and cause marketing programs. Essentially taking on the role of 32
HOMES Magazine |
Oct. 21-Nov. 18, 2023
“visionary” ensuring our brand ethos, personality and essence is filtered through all departments within the company. I oversee the sales operations, through strategic practices and managing our sales team as well as our broker relations. Interior design has always been a core focus of my role, and after working with a few different design teams, this naturally evolved into becoming the lead designer on completion of all model homes, as well as creating fully furnished and decorated inventory homes for sale. The approach we take is to give buyers an opportunity to envision living in our homes. What are the biggest trends in your business these days, and what’s driving them? I don’t really like to look at trends. Our company perspective is to create communities that allow people to enjoy a lifestyle that is all encompassing. We ask the question: How can we enrich people’s lives from the built environment to social opportunities? And then we aim to
provide these. Another important part of this is a positive customer experience which extends from the moment a potential homebuyer steps into our sales centre to the pre-delivery inspection and service period. Once you become a Kylemore homeowner, you are considered a part of the family and become a member at Angus Glen Golf Club, as well as invited to join community events and hear first about sales launches. Kylemore’s tagline is “Wellness. Luxury. Reimagined.” How does this translate to Kylemore product? Kylemore’s approach is to keep the future residents in mind when designing our homes. Wellness can be clearly connected to the design and building of the homes and communities we shape. The convergence of wellness and luxury is our core brand, and it influences everything we do. Our community design prioritizes the location, proximity to amenities, as well as the preservation and enhancement of the natural outdoor