VRWorldTech Magazine: Issue 4

Page 54

Meet:

VARS Austria-based VARS creates, designs and develops XR content and experiences for a range of user groups and industries, all with innovation at their heart

What does VARS do and what is your background? Franco Lanfur: VARS stands for Virtual and Augmented Reality Studio. We create, design, and develop XR content and experiences for different users and industries. I founded VARS in 2019. My background as an architect and my passion for history and technology encouraged me to specialise in digitalisation and XR. As I learned more about ancient history and architecture, I realised that many important historical places have been destroyed or modified and no longer fit the representations we have. Consequently, I wanted to showcase these extinct historical places through new immersive technologies and support tourism companies in taking the step towards digitalisation. >>

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August 2020

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