

ABOUT THE INITIATIVE


The Colorado Latino Exit Poll is conducted bi-annually to help bolster research around the attitudes and policy preferences of Latino and Latina voters — the state’s second-largest and fastest-growing ethnic voting bloc.
It is part of the Colorado Latino Agenda (CLA), a research initiative co-led by COLOR and Voces Unidas to provide insights into the demographic makeup and views of Latino adults in Colorado on pressing policy, political, and social issues. Additional 2022 partners included Protégete of Conservation Colorado.

METHODOLOGY – SURVEY SPECIFICATIONS
• The nonpartisan survey was conducted with a randomly drawn and representative sample of Latino voters (N= 531/+/- 4.3%) across the state of Colorado.
• The survey also includes an oversample of Latino voters who reside in CD-8, the district with the largest Hispanic population in Colorado.
• Field Dates: October 24 – November 8, 2022
• Data was collected through a blended approach including web-based and telephone interviews (both landlines and cell phones) in either Spanish or English.
• Sample resulted in 65% self-identified Democrats, 16% Republican, and 17% Independent. 2% refused to self-identify. In regard to ideology, 44% of the sample self-identifies as liberal, 36% moderate, and 20% conservative.
SUMMARY OF MAIN FINDINGS
• Colorado Latino voters in 2022 were mobilized by the issues they care about and to make positive change in their communities more than party loyalty.
• This translated to Latinos in Colorado voting for key ballot issues at a 3-1 margin and for Democratic candidates at a 21 margin.
• In the CD-8 race, which elected the first Latina to Congress from Colorado, had a slightly higher Democratic support, compared to the rest of the state.
VOTER PREFERENCES
VOTER PREFERENCES – U.S. SENATE AND HOUSE
In the election for U.S. Senate to represent Colorado, did/will you vote for: (%)
In the election for Congress/US House of Representatives, did/will you vote for the Democratic candidate or the Republican candidate in your district? (%)
VOTER PREFERENCE IN CD-8
In September 2022, the Colorado Latino Policy Agenda poll found that Latinos value being able to elect other Latinos into office, and with the opportunity to vote for Latina Dr. Yadira Caraveo, Latinos in CD-8 did so in large numbers, with 75% support. Given that Caraveo won with 48% of the overall vote, high Latino support was what pushed her over the top.
In the election for the Colorado US House of Representatives did/will you vote for: (%)
CD-8
Republican candidate, 23%
Democratic candidate
75%
A CLOSER LOOK AT CD-8
Has your ideology changed at all since the 2020 election? (%)
When did you decide which candidate or ballot initiatives to support/vote for? (%)
Latinos in CD-8 moved more towards liberalism than conservatism, compared to the total Latino sample in Colorado.
CD-8 PREFERENCES – U.S. SENATE AND HOUSE
In the election for U.S. Senate to represent Colorado, did/will you vote for: (%)
In the election for Congress/US House of Representatives, did/will you vote for the Democratic candidate or the Republican candidate in your district? (%)
Variation in Congressional Vote Among Latinos
Although 72% of the Colorado Latino electorate reported voting for a Democrat for the US House in their district, there are some important differences across the state:
• Political independents were less supportive of Dems at 55%, and while 79% of moderates voted for a Democrat, only 29% of conservatives did so.
• Foreign-born and Spanish speaking Latino voters were 10% more likely to vote for a Democrat than US-Born/English dominant Latinos.
• Young Latinos under 30 were highly supportive of Dems at 78%, but only 63% among Latinos 50+ years of age.
• Across districts, where we have large enough samples to report, 63% of Latinos in CD-1 voted for a Democrat, compared to 75% in CD-8.
VOTER PREFERENCES – STATEWIDE RACES
VOTER PREFERENCES – STATE LEGISLATURE
VOTER PREFERENCES – BALLOT INITIATIVES
Please indicate whether you voted to support the following Colorado ballot initiatives. (%)
Don’t remember if I voted on this initiative
A THIRD OF LATINOS HAVE HAD IDEOLOGY SHIFTS SINCE
2022 – LATINOS ARE SLIGHTLY MORE CONSERVATIVE
• There was a modest shift in ideology from 2020, but Colorado is clearly not Florida or Texas.
The 5% shift in ideology is close to the 7% shift in GOP vote percentage in Colorado from 2020 to 2022 based on our prior surveys in the state.
Has your ideology changed at all since the 2020 election? (%)
ATTITUDES ABOUT PARTIES AND KEY POLITICAL FIGURE
LATINOS IN COLORADO MOTIVATED BY MORE THAN PARTY LOYALTY IN 2022
Which of the following were your primary motivations to vote in this election? (%)
Solving
VIEWS ON POLITICAL PARTIES AND ADDRESSING KEY POLICY ISSUES
Which political party would best address the following issues? (%)
Keeping
Protecting
Protecting
Creating
Democrats would be best
Republicans would be best
Both would be equally good
Neither would be good
Don’t know
VIEWS TOWARDS PRESIDENT AND CONGRESS
Please indicate whether you have an overall favorable or unfavorable opinion of each of the following candidates or parties (%)
TOTAL FAVORABLE NEUTRAL TOTAL UNFAVORABLE
VIEWS TOWARDS GOVERNOR AND STATE LEGISLATURE
Please indicate whether you have an overall favorable or unfavorable opinion of each of the following candidates or parties (%)
TOTAL FAVORABLE NEUTRAL TOTAL UNFAVORABLE
CHARACTERISTICS OF THE LATINO ELECTORATE IN 2022
LATINO VOTERS PREFER VOTE BY MAIL
ONE-FIFTH OF LATINOS VOTED FOR THE FIRST TIME; MANY LATINOS DECIDED HOW TO VOTE OVER A MONTH AGO
Was/Is this your first time voting in an election? (%)
Latinos of all age groups were represented in the one-fifth of participants that voted for the first time this election:
• Age 18-29: 27% first time voters
• Age 30-49: 23% first time voters
• Age 50+: 14% first time voters
When did you decide which candidate or ballot initiatives to support/vote for? (%)
VOTERS GET THEIR INFORMATION FROM A VARIETY OF SOURCES, NATIONAL TV NEWS MOST COMMON
• The majority of Latinos use National TV news to get information about voting, candidates, and ballot initiatives
• Local news is a close second, with nearly half (49%) of respondents reportedly using local TV, newspaper, and website news for voting information
• Nearly one third (31%) use social media and official information from the state
Which of the following sources do you use to get information about voting for candidates and ballot issues? (%)
National TV news and websites such as CNN, PBS, Fox News, Univision etc.
State and local media such as local TV news, community newspapers, or local websites
Social media such as Facebook, Instagram, YouTube, Twitter, etc.
Official information from my State or county voting officials, like the Blue Book
Family and friends who know more about it, or are just more interested in politics
Information directly from a candidate or political party
Information from organizations I belong to or that I trust




