• The Colorado Latino Exit Poll (CLEP) is conducted biannually to help bolster research around the attitudes and policy preferences of Latino and Latina voters — the state’s second-largest and fastest-growing ethnic voting bloc.
• It is part of the Colorado Latino Agenda (CLA), a research initiative co-led by Voces Unidas and COLOR to provide insights into the demographic makeup and views of Latino adults in Colorado on pressing policy, political, and social issues.
• BSP Research has conducted all surveys for the CLA initiative since 2021.
METHODOLOGY – SURVEY SPECIFICATIONS
• The nonpartisan survey was conducted with a randomly drawn and representative sample of Latino voters (N= 600, +/- 4%) across the state of Colorado.
• The survey also includes an oversample of Latino voters who reside in CD-1, CD-3, and CD-8, the district with the largest Hispanic population in Colorado.
• Field Dates: October 24 – November 5, 2024
• Data was collected through a blended approach including web-based and telephone interviews (both landlines and cell phones) in either Spanish or English.
• Sample resulted in 56% self-identified Democrats, 23% Republican, and 21%
Independent. In regard to ideology, 47% of the sample self-identifies as liberal, 34% moderate, and 19% conservative.
SUMMARY OF MAIN FINDINGS
• 67% of Latinos across the state of Colorado supported Vice President Harris in 2024, helping her win Colorado’s electoral votes. This is 4% higher than Latinos nationally based on our national exit poll numbers.
• 63% of Latino voters reported supporting a Democratic candidate in their congressional race, including 62% in CD-3 and 56% in CD-8.
• The most important issues to Latino voters in Colorado in 2024 were all based on the economy; inflation/rising cost of living, improving wages and income, and affordable housing.
• Latino voters in Colorado continue to support expanding access to reproductive health including abortions. Support the constitutional amendment to secure access to abortion was supported by slightly more Latinos (68%) than for Harris at the top of the ticket.
VOTE CHOICE
ONE-IN-FIVE VOTED FOR THE FIRST TIME
Is this your first time voting in an U.S. election?
Is this your first time voting in an U.S. election?
Yes No
PRESIDENTIAL VOTE CHOICE AMONG LATINOS
In the election for the U.S. President, did you vote for Democrat Kamala Harris or Republican Donald Trump?
In the election for the U.S. President, did you vote for Democrat Kamala Harris or Republican Donald Trump?
Harris Donald Trump
Kamala
VOTE MOTIVATION
In the election for the U.S. President, did you vote for Democrat Kamala Harris or Republican Donald Trump?
2020 Voters
There was a slight net advantage (+4%) for Democrats
US CONGRESS VOTE AMONG LATINOS
In the election for Congress/US House of Representatives, did you vote for the Democratic candidate or the Republican candidate in your district?
VOTER PREFERENCES
Economic concerns are top priorities for Latino voters.
VOTER PREFERENCES – FEDERAL
In your opinion, what are the most important issues you want Congress and the President to address? (Top 15)
Addressing the rising cost of living / Inflation
Improving wages and income
Creating affordable and attainable housing
Medicare and Social Security
Lowering health care costs
Education
Reducing crime
Addressing gun violence and mass shootings
4 out of the top 5 issues are about the economy and finances.
Increasing border security/limiting immigration
Expanding and protecting reproductive health/abortion rights
Discrimination/racial justice
Drugs/substance abuse
Protecting immigrant rights/immigration reform
Limiting or banning abortion
Protecting voting rights
Harris voters were more likely to prioritize expanding and protecting reproductive health/abortion rights (+9%)
VOTER PREFERENCES – FEDERAL
In your opinion, what are the most important issues you want Congress and the President to address? (Top 15)
Addressing the rising cost of living / Inflation
Improving wages and income
Creating affordable and attainable housing
Medicare and Social Security
Lowering health care costs
Education
Reducing crime
Addressing gun violence and mass shootings
Increasing border security/limiting immigration
Trump voters were more likely to prioritize increasing border security/limiting immigration (+16%)
Expanding and protecting reproductive health/abortion rights
Discrimination/racial justice
Drugs/substance abuse
Protecting immigrant rights/immigration reform
Limiting or banning abortion
Protecting voting rights
(Trump Supporters)
(Harris Supporters)
Economic concerns are also the top priorities for Latino voters in CD8
VOTER PREFERENCE IN CD-8
4 out of the top 5 issues are about the economy and personal finances.
In your opinion, what are the most important issues you want Congress and the President to address? (Top ten)
Addressing the rising cost of living / Inflation
Creating affordable and attainable housing
Improving wages and income
Medicare and Social Security
Increasing border security/limiting immigration
Reducing crime
Drugs/substance abuse
Lowering health care costs
Expanding and protecting reproductive health/abortion rights
Addressing gun violence and mass shootings
Economic concerns are also the top priorities for Latino voters in CD3
VOTER PREFERENCE IN CD-3
In your
and mass shootings emerge as a top 4 priority in CD3
PARTY BEST FOR PRIMARY CONCERN
In your opinion, which party would be best at addressing your top, most important concern?
PARTY BEST FOR PRIMARY CONCERN
PARTY BEST AT ADDRESSING CONCERNS
Please indicate which party you believe would be best at addressing each of the following policy areas.
Reproductive rights
Immigration reforms that provide paths to citizenship
Climate change
The economy
Border security
Democrats would be best Republicans would be best Both would be equally good Neither would be good
Don’t know
FAVORABILITY
For each of the following people, please indicate whether your overall opinion of them is favorable or unfavorable.
Vice President Kamala Harris Democrats in Congress Republicans in Congress Former President Donald Trump
CARE AND HOSTILITY TOWARDS LATINOS
Would you say Kamala Harris and the Democratic Party care a great deal about the Latino community, that they don't care too much about Latinos, or that Democrats are being hostile towards the Latino community?
Would you say Donald Trump and the Republican Party care a great deal about the Latino community, that they don't care too much about Latinos, or that Republicans are being hostile towards the Latino community?
VOTE MOTIVATION & SOURCES
VOTE MOTIVATION
[If voting for Harris or Trump] Would you say your vote for president was driven by your support for [candidate of choice] or your opposition to [opposing candidate]?
Harris Voters
Trump Voters
Opposition
Support for Harris Opposition to Trump Support
Support for Trump Opposition to Harris
VOTE MOTIVATION
Which of the following were your primary motivations to vote in this election?
To stand up for the issues that I care about
To make positive change in my community
To support Democrat candidates
To do my civic duty to vote in elections
Because I am frustrated with the way things are going
To support candidates who care about people like me
To support Republican candidates
To vote against candidates I don’t like
DECISION DATE
When did you decide who you would vote for, or how you would vote, in each of the following elections?
US President
Colorado state offices (Colorado House, Colorado Senate, Governor, Attorney General)
US House of Representatives, US Senate, etc.
Colorado ballot initiatives
More than a month ago Within the last month Within the last week
SOURCES OF INFORMATION
Which of the following sources do you use to get information about voting for candidates and ballot issues?
Social media such as Facebook, Instagram, YouTube, Twitter, etc.
National TV news and websites (such as CNN, PBS, Fox News, Univision etc.)
State and local media such as local TV news, community newspapers, or local websites
Family and friends who know more about it, or are just more interested in politics
Materials produced by state and local election officials, such as the “Blue Book”
Information emailed or texted to me from organizations I belong to or that I trust
LATINO CIVIC ENGAGEMEN BEYOND VOTING
Have you ever taken part in any of the following activities?
Encouraged your friends or family to register or vote
Supported or promoted a candidate or campaign on social media or online
Attended a campaign rally or event, either online or in person, to support a candidate
Worked with others to try to solve a problem affecting your city or neighborhood
Signed up to receive emails or text messages from a campaign or other political organization
Attended a meeting of the city council, school board, or other local political or civic organization, either online or in person
Donated money to a candidate or campaign
Boycotted a company or product for political reasons
Volunteered to help a candidate, party, or other political organization
Attended a protest
BALLOT INITIATIVES & POLICIES
BALLOT INITIATIVE SUPPORT
Did you vote for or against each of the following Colorado ballot initiatives?
Amendment 79 - Constitutional Right to Abortion
Amendment 80 - Constitutional Right to School Choice
Proposition 131 - Establishing All-Candidate Primary and Ranked Choice Voting General Elections
Proposition 130 - Funding for Law Enforcement
Proposition KK- Firearms and Ammunition Excise Tax
Amendment J - Repealing the Definition of Marriage in the Constitution
Amendment I - Constitutional Bail Exception for First Degree Murder
I voted FOR this initiative I voted AGAINST this initiative
Don’t know remember how I voted I did not vote on that initiative
SUPPORT FOR PRO-ABORTION STATEMENTS
Do you agree or disagree with the following statements?
Elected officials should pass laws PROTECTING access to abortion and contraception
Banning abortion could put women's health and lives at risk
Banning abortion would protect the unborn
Elected officials should pass laws and enforce RESTRICTIONS and BANS on abortion
Total Agree Total Disagree Don’t know
Congressional District Highlights
CD-1
● Latino registered voters in CD-1….
• Prioritize inflation (25%), improving wages and income (23%), Medicare and social security (21%), creating affordable housing (19%), and lowering healthcare costs (19%)
• Are +7% more likely to believe that Democrats are better for addressing their top concern
• Were +6% more likely to vote for Harris
• Were +8% more likely to vote in support Repealing the Definition of Marriage in the Constitution
• Are +12% more likely to rely on state and local media such as local TV news, community newspapers, or local websites
CD-3
● Latino registered voters in CD-3….
• Prioritize inflation (29%), improving wages and income (25%), Medicare and social security (21%), creating affordable housing (22%), and lowering healthcare costs (1%)
• Are +8% more likely to believe that Congress and President should address Gun Violence and Mass Shootings relative to CD-1 & CD-8 concern
• Were -4% less likely to vote for Harris
• Were +10% more likely to Support Firearms and Ammunition Excise Tax (Prop KK)
• Are -10% less likely to attend a campaign rally or event, either online or in person, to support a candidate
CD-8
● Latino registered voters in CD-8….
• Prioritize inflation (32%), creating affordable housing (24%), improving wages and income (22%), Medicare and Social Security (20%), and increasing border security (18%)
• +4% more likely to agree that “elected officials should pass laws PROTECTING access to abortion and contraception”
• More likely to not know who they were voting until the last week:
• President: +4%
• US House and US Senate: +10%
• Colorado state offices: +9%
• Colorado ballot initiatives: +7%
coloradolatinoexitpoll.org Questions to alex@vocesunidas.org or dusti@colorlatina.org
