Intro to Agency: We Are Visual

GROU P

GLOBAL INDEPENDENT

MINORITY-OWNED

About US

100 people in 5 continents, immersed in the nuances of each marketplace.

Mexico City

Miami

Atlanta

Madrid

Bogotá

Santiago

Buenos Aires

Adapting and evolving as the needs of shoppers and brands change around us.

Johannesburg

Dubai

WHAT WE DO

We convert shoppers into buyers using an omnichannel approach, considering all touchpoints of the commerce experience and using the appropriate message, medium and technology to reach them.

GET TO KNOW US

Founded in 1986 in Mexico Supporting

Notable client partners

Our Capabilities

End-to-end Integrated Campaigns

Physical + Digital + Social

Customer Strategy and Marketing

Content Production

∙ US Hispanic Marketing

Ecommerce Strategy and Digital Planning

Customer Journey Analysis

Industry research / Benchmarking

∙

On + Offline Brand Experiences

Digital Integration

Retail Experience Design

Content Production

EXPERIENTIAL PROMOTIONS

Transactional Ideas

Customer Implementation

Social Integration

Content Production

DESIGN & INNOVATION

Emerging Technology

Visual Identity System

Packaging & Structural Design

Content Production

RETAIL MEDIA

Strategy, Optimization, Implementation and Management for Media Campaigns for Retailers

PRODUCTS & PLATFORMS

∙ Web responsive and native applications

UX / UI Development

CRM and Loyalty

Content Strategy and Optimization

Auditing, Insights, and Performance Optimization

CONTENT

∙ Content Strategy and Optimization

Media and Content Distribution

Digital Paid Media

Data Analytics

Performance Campaigns and Branded Content

Bumble Bee Shoppable Recipe Digital Experience

WHY

Lunch had become a skipped meal, but with the pandemic consumers were seeking quick and healthy at-home meal solutions again. There was an age-old misperception about the canned seafood category (what is it? How do you serve/eat it?), and consumers didn’t recognize the health benefits tuna could provide.

WHAT

Demystify the category perception by bringing new consumers in through approachable recipes.

HOW

Producing a shoppable recipe program that connects the online and offline Bumble Bee brand experience through scannable POS. Bringing shoppers into the aisle and offering them an easy, delicious lunchtime recipe that they could shop for while in the store, then use our tools to make it at home.

Experiential

Shopping list shows a recognizable icon of each ingredient

When tapping on Bumble Bee products, a pop-up opens with products video. By tapping the x the window will close.

QR ACTIVATION IN STORE EXPERIENCE ALBACORE UX

The ingredient will be checked, assuming you already put it in your cart. At the bottom you will find two buttons: Go to recipe or Watch video.

You will be finally taken to the recipe at bumblebee.com

Fanta & Día de los Muertos Chatbot

WHY

Fanta invests in Halloween each year to drive sales with shoppers, However this holiday doesn’t resonate as strongly with Hispanic consumers who over-index in the brand consumption.

WHAT

Día de los Muertos is the perfect occasion to connect to this target with authenticity, and the brand can help pass down the traditions of the celebration to generations in a fun way.

HOW

Designed a limited-edition pack where shoppers could scan and open up a chatbot conversation with 4 characters from Mexican folklore on their phones. The bilingual experience used the brand’s humorous tone, educating shoppers and rewarding them for participating.

SCAN AND DECOR YOUR OFR

SCAN AND DE YOUR

Y

Project Heritage

WHY

The Hispanic segment is the largest group in California. Hispanic retailers have four major areas within their stores that represent an opportunity to connect with shoppers in a culturally relevant way through messaging: Meat, Bakery, Produce, Deli. However, there is no targeted occasion-based portfolio messaging available to activate.

WHAT

Develop an evergreen platform that will support retailers in activating priority areas of their stores, aiming to drive frequency and affinity for multiple brands with Hispanic shoppers.

HOW

We conducted regional market visits and spoke to owners of Hispanic stores to firsthand understand the challenges and opportunities. Taking these learnings, we proposed a creative concept and key messages to apply in each POI. After leading a photo shoot with multicultural talent and food, we developed POS and merchandising based on authentic meals rituals, to activate throughout the path to purchase.

CONNECTION

The platform needs to create culturally relevant, connections, consistent across all food destinations in-store, all drinking moments and most importantly, all pulse periods –local and national.

ADDED VALUE

Be a part of shoppers’ food solutions to keep their loved-ones together and their traditions alive

Strategic Pillars guided our execution plan

TOGETHERNESS COMMERCIAL EDGE

The communication and initiatives should lead to enabling and enhancing moments of togetherness that our shoppers are always looking forward to.

The plan should provide support for the portfolio brands –collectively and individually– focusing on retailers’ opportunities and priorities.

First, we had to walk the marketplace to understand each retailer’s needs and opportunities for activation

4

We identified where to activate, understanding the shopper's mindset + motivations

MEAT DELI PRODUCE BAKERY

KEY OCCASION SPECIAL MEALS KEY OCCASION READY TO SERVE

“Looking to enjoy quality cuts and quality time with friends and family”

•Socialize & relax

•Please everyone

•Entertain

“Looking for ready-made, prepared food to eat soon–at home– or here at the store.”

•Short cut meals

•Authentic flavors that feel “home made”

KEY OCCASION EVERYDAY FRESH MEALS

“Looking for fresh, authentic ingredients to cook at home”

•Unique ethnic items

•Good for me, make me feel good

•Cooking from scratch

KEY OCCASION BREAKFAST & SNACK

“Looking to grab a treat”

•Taste

•Treat

•Connection with roots

And developed an occasion-based concept for mealtime:

MEAT KEY OCCASION SPECIAL MEALS

ESTAR JUNTOS ES DELICIOSO

BEING TOGETHER TASTES GREAT

DELI KEY OCCASION READY TO SERVE

PONERLE NUESTRO TOQUE ES DELICIOSO

TOPPING IT WITH “US” TASTES GREAT

“Compartir es delicioso”

SHARING TASTES GREAT

BAKERY KEY OCCASION BREAKFAST & SNACK

DESPERTAR SONRISAS ES DELICIOSO

AWAKENING SMILES TASTES GREAT

We produced a photo shoot to capture the essence of each occasion

PRODUCE KEY OCCASION EVERYDAY FRESH MEALS

DARLE COLOR A CADA DÍA ES DELICIOSO

ADDING A FRESH TAKE TASTES GREAT

Multicultural, Design & Experience

PRODUCE BAKERY

Mul t icul tu ral, D esi g n & E xp er i en ce

Dis p lay co n ce pts we re i nspi re d by the r i tu alisti c mealt i me b ehavi o rs

o f o u r sh op pe rs

We bring a taste of heritage to the stores using disr uptive POS and modular displays, leveraging brand new photography

Pancho’s Cheese Dip Omnichannel Brand Experience

WHY

We needed to increase brand awareness and trial for Pancho’s Cheese Dip through an omnichannel activation plan. Our goal: to support the journey to become the #1 refrigerated queso dip brand as Pancho’s expanded distribution across the U.S.

WHAT

We built a strategic approach for the brand leveraging their new brand identity and positioning. Our responsibilities included:

• Social media strategy

• Content production

• Community management

• Content creator management

· Shopper strategy

• Retailer execution toolkit

• E-commerce optimization

· Website creation

HOW

• Shaking things up on social

• Developing custom solutions for retail partners and deploying trial-driving activations

• Optimizing e-commerce and launching a new website

SHAKING THINGS UP ON SOCIAL

Activated tactics to get community more engaged and open the dialogue for feedback.

Regular announcements of new retailer distributions, driving social users to their local store for purchase.

Created an iconic brand persona and shifted communications tone to match.

Initiated social listening and responsive community management.

Explored and measured different content types to understand what resonated.

Partnered and managed micro-influencers to reach new audiences with organic content.

DEVELOPING CUSTOM SOLUTIONS FOR RETAIL PARTNERS

OPTIMIZING E-COMMERCE

Sazerac’s 99 Brand Summer Seltzer Program

WHY

Millennial consumers were more eager than ever before to get back out and socialize during the summer season and were often topping off their hard seltzers with flavored liquors to get the party started.

WHAT

Create a 360 program that would appeal emotionally to this consumer, using promotional hooks as incentive to stock up on the portfolio of 99 Brand for their seltzer top-off behaviors.

HOW

Develop a seasonal program with cues to 90s nostalgia, including fun gifts-with-purchase and promo offers that drive transactions. Design disruptive modular solutions to fit each channel and retailer space.

Topo Chico Integrated Omnichannel Ecosystem

WHY

Consumers are super-fans of sparkling mineral water Topo Chico, but the brand’s formula for growth is marketing in a non-traditional way. It became necessary to build stronger connections outside the store that ultimately drive to purchase and trial.

WHAT

Use a calendar approach to communicate to shoppers around occasions that resonate with them and fit the brand’s consumption rituals.

HOW

Created campaigns based on micro-holidays that have a purposeful role for Topo Chico. Map out the shopper journey so the brand communication and all activations are driving discovery and trial across every channel on and offline.

AMPLIFYING TOPO PICNICS

MEDIA

BLOG POSTS

Create awareness of the program and citing picnic trends, driving connections by prompting consumers to consider: “What’s inside your picnic bag?”

TIKTOK & INSTAGRAM

TOPO & FRIENDS

Collaborate with Influencers to feature their authentic posts and videos showing what’s inside their own picnic bags, providing tips and content around enjoying any picnic occasion with Topo Chico.

TOPO CHICO WEBSITE WEBPAGE

Designing a dedicated webpage with curated content around tips, recipes and hottest picnic spots

E-COMMERCE D2C & RETAILER

Limited time offer… Order a Topo Chico case and get a free picnic tote bag!

IT WORKS how

In-Store

QR CODE on POS

takes shoppers to curated section on Topo website featuring how to Topo with picnics.

GIFT

IN-STORE

Picnic tote bag to fill with Topo and picnic goodies

FSOP

TENT CARDS

Tent card at to-go counter: QR Code that take shoppers to the nearest picnic spots. Promo: add Topo Chico to your order and get branded picnic swag!

FIELD MARKETING

PICNIC EVENTS

Partner with picnic related activities that are already happening, for example Denver Picnic Company. Gather exclusive content from these partners and feature their experiences and tips in social and on the website.