We Are Visual, Coke NAOU

GROU P

GLOBAL INDEPENDENT

MINORITY-OWNED

About US

100 people in 5 continents, immersed in the nuances of each marketplace.

Mexico City

Miami

Atlanta

Madrid

Bogotá

Santiago

Buenos Aires

Adapting and evolving as the needs of shoppers and brands change around us.

Johannesburg

Dubai

WHAT WE DO

We convert shoppers into buyers using an omnichannel approach, considering all touchpoints of the commerce experience and using the appropriate message, medium and technology to reach them.

GET TO KNOW US

Founded in 1986 in Mexico Supporting

Notable client partners

Our Capabilities

End-to-end Integrated Campaigns

Physical + Digital + Social

Customer Strategy and Marketing

Content Production

∙ US Hispanic Marketing

Ecommerce Strategy and Digital Planning

Customer Journey Analysis

Industry research / Benchmarking

∙

On + Offline Brand Experiences

Digital Integration

Retail Experience Design

Content Production

EXPERIENTIAL PROMOTIONS

Transactional Ideas

Customer Implementation

Social Integration

Content Production

DESIGN & INNOVATION

Emerging Technology

Visual Identity System

Packaging & Structural Design

Content Production

RETAIL MEDIA

Strategy, Optimization, Implementation and Management for Media Campaigns for Retailers

PRODUCTS & PLATFORMS

∙ Web responsive and native applications

UX / UI Development

CRM and Loyalty

Content Strategy and Optimization

Auditing, Insights, and Performance Optimization

CONTENT

∙ Content Strategy and Optimization

Media and Content Distribution

Digital Paid Media

Data Analytics

Performance Campaigns and Branded Content

FIFA WORLD CUP 2022

NORTH AMERICA REGIONAL TOOLKIT

WHY

After releasing the Global FIFA World Cup Shopper Toolkit, local markets came to us with specific needs to customize their programs based on the global strategy and campaign idea.

WHAT

We needed to double-click on a market-specific strategy and activation tools for the North American commercial calendar, consumption occasions and consumer target.

HOW

We provided customized tools including: retouching multi-ethnic photography, adapting POS messaging, creating a social and digital toolkit, plus developing key customer campaigns and Hispanic retailer programs.

A stadium in homeevery

THE IMAGERY

We customized the photos to fit -not just the correct packs and SKUs - but the diverse multiethnic demographic for the Canadian and US markets, which was not considered in the original photo shoot.

PANINI PROMOTION FOR NORTHGATE

We developed a transactional promo for Hispanic retailers tied to the Coca-Cola asset of the Panini Album

BREAKFAST OCCASION WITH PORTFOLIO BRANDS

For markets where the matches were live in the morning, we proposed a retail execution tied to the breakfast occasion.

DIGITAL ASSET TOOLKIT

We created a Toolkit with over 50 digital assets so that California retailers could easily select and use digital and social channels ensuring the correct guidelines.

Topo Chico Coffee Barista Club

WHY

Topo Chico drinkers are already into the trend of pairing their coffees with Topo Chico when away from home. We want to reinforce this ritual at home, similar to the customary behavior that takes place in Latin America and European markets.

WHAT

We need a 360 program that drives this consumption behavior across all touchpoints, leveraging the existing coffee Barista network that Topo Chico has and amplifying their efforts at retail and beyond.

HOW

• In-store

• FSOP

• Field Marketing

• Swag

• Media

• Topo Chico Website

• Instagram Post & Stories

• Topo Friends

INTRODUCING CHICO BARISTA CLUB

Grinder Glorifier Friend Coffee Shops

In- S t o re

Dis r u pti ve in- s to re POS i n cludi n g highly visible 3 -sided te nt ca rd to b e pla ced in re l evant co fee ad j a cen ci

Vin tag e g r inde r glorifie r fo r s el e ct retaile rs .

To b e acti va ted i n s elect s to r

To p o co fe e dual co a s te r w it h QR co d e leading to b rand si te ,

In-Store to Online

Designed the brand’s website to feature the limited-time Coffee program, curating all digital content including special recipes, an interactive coffee map and a custom Spotify playlist.

Retail, Design & Experiential

E-Commerce

Sampler pack bundle that a coffee shop offers in their e-com (Mug + Topo + Bag of coffee)

Retailer can host a “BREWING AT HOME” virtual experience with a featured Barista

DIGITAL LOYALTY PUNCH CARD tied to purchase of topo: buy X topo online, come in store to get a free bag of coffee

Awareness on Instagram

Awareness of bundle on Instagram Story

BUNDLE @ D2C

Fulfillment on D2C

BUNDLE @ E-RETAILERS

Fulfillment at partner retailer

Recipe E-Book

Tailormade recipe e-book curated with consumer inspired and brand-generated recipes of perfect pairings with espresso and Topo Chico

Fanta & Día de los Muertos Chatbot

WHY

Fanta invests in Halloween each year to drive sales with shoppers, However this holiday doesn’t resonate as strongly with Hispanic consumers who over-index in the brand consumption.

WHAT

Día de los Muertos is the perfect occasion to connect to this target with authenticity, and the brand can help pass down the traditions of the celebration to generations in a fun way.

HOW

Designed a limited-edition pack where shoppers could scan and open up a chatbot conversation with 4 characters from Mexican folklore on their phones. The bilingual experience used the brand’s humorous tone, educating shoppers and rewarding them for participating.

SCAN AND DECOR YOUR OFR

SCAN AND DE YOUR

Y

Cultural Representation in Meals

Photo Shoot Production

WHY

There was not an adequate library of meal occasion images that were culturally representative of Hispanic demographics in the USA.

WHAT

We evaluated the different consumer segments in each region, identifying the main foods and situations that would resonate with them.

HOW

We produced a photo shoot, ensuring the talent, food types, and all contextual cues were validated by the appropriate demographics and could be customizable in post for retailer needs.

Gold Peak & Message Transcreation

WHY

Make Gold Peak the number 1 iced tea by finding its authentic foothold in Hispanic culture, and bring the “Stay Gold” messaging campaign to life for this audience.

WHAT

Understand the connection between our consumer and the product. Develop messaging to connect emotionally with Capitalize Hispanic shoppers as the Lowercase “brand” relaunches its positioning.

HOW

We first evaluated consumer insights to understand the relationship between them and this brand.

We developed a simple method of communicating the “Stay Gold” tagline and maintaining the cues to the brand’s new gold bottle. We offered solutions to convey English idioms in Spanish.

WE DON’T SIMPLY TRANSLATE THE COPY, WE TRANS-CREATE THE MESSAGE INTO A CULTURALLY APPROPRIATE COMMUNICATION.

“WE DON’T TRANSLATE, WE TRANS-CREATE”

Flavored RTD teas have nearly doubled the weekly consumption penetration of unflavored tea. Hispanics rate taste sensations higher than non-Hispanic Whites.

L.A. Pride & Brand Identity

WHY

The annual California pride celebrations are a chance to spread the message of freedom and inclusiveness. Many brands are present with communications, but it’s hard to stand out.

WHAT

California has some of the top LGBTQIA+ cities in the US - this community is highly influential and consumes more premium beverage categories.

HOW

We developed a campaign where three premium hydration brands could make a positive, bold statement using each of their brand identities. Activated in the hottest Pride spots: Los Angeles, San Francisco and San Diego, we helped secure incremental presence of premium products in stores and strengthened the relationship of the brand and retailers with the LGBTQIA+ community.

let’s make a statement

Coca-Cola Lunar New Year

WHY

There is an opportunity to reach Asian American consumers in western US during Lunar New Year celebrations. It’s important to convey multi-generational family togetherness around a shared meal moment. However we cannot simply activate the existing materials developed from a Global perspective, as the messages (visuals, text, packages, pricing) do not resonate in this market.

WHAT

It’s necessary to transcreate the shopper communications, bearing in mind the cultural particularities of four Asian Pacific communities:

- Mandarin (original)

- Japanese

- Korean

- Vietnamese

HOW

We translated the messaging into four languages, verifying accuracy with expert linguists and removing the animal year for Vietnamese as they do not reference it. We adapted the visuals to reflect the appropriate packs, iconography and pricing in the US while retouching photography to ensure contextual cultural cues where appropriate for each Asian segment.

Transcreation

ORIGINAL ASP SHOPPER MAIN VISUAL LAYOUT OVERVIEW

Placement of occasion visual

LNY festive graphics

JAPANESE

Your family reunion meals are more magical with Coke

Pack/pricing updates

Placement of packaging

Pack/pricing updates MANDARIN

KOREAN

Pack/pricing updates

Retouch background ornamental cues

VIETNAMESE

Pack/pricing updates

Remove reference to Animal Year

Black History Month History Shakers

WHY

Coke needed to re-establish a meaningful, authentic connection with the African American shopper community

WHAT

Make Moms feel more emotionally connected to Coke and purchase more often for special moments to enjoy by themselves and with family.

HOW

By creating a program that inspires culturally relevant moments of optimism and connectivity, growing the successful “History Shakers” brand platform.

KEY INSIGHT

Celebrating the success of African American achievements (large & small) intrinsically motivates, inspires and uplifts the community

Black History Month is an opportunity for Coca-Cola to celebrate African American shoppers, through a retail activation that recognizes and rewards everyday heroes in the community and drives brand affinity beyond the store.

Everyday heroes walk among us.

At retail, we created a nomination program that lifts up everyday “History Shakers”, identifying ordinary people doing something extraordinary in their communities for the chance to be rewarded with $1,000!

Pos In Store

Submission On Site invites Shopper to nominate themselves as a History Shaker by scanning a QR code.

Shopper submits nomination, telling his/her story.

Inspired

Share On Social Microsite will highlight Coke’s 6 History Shakers’ stories and exclusive content.

The Winner

Activation & Experience

Activated in highly-visible touchpoints across large store and value store channels.

CASE CARD

STATIC CLING

POLE SIGN

TABLE TENT

Fueling Hispanic Heritage Month with Tradition

WHY

Coca-Cola wanted to recognize and celebrate shared Hispanic values during Hispanic Heritage Month by activating through their partnership with NASCAR.

WHAT

We were asked to create a first-ever, culturally-authentic racecar paint scheme for their #96 Mexican American driver, Daniel Suarez for the October 11th Charlotte Roval Race.

HOW

For our concept, we chose a well recognized fabric design – Sarape de Saltillo – due to Daniel’s roots in Monterrey Mexico.

We translated this to a prototype design for Daniel’s featured race car, and created the supporting materials to promote the car and HHM traditions in the media leading up to and during the race.

OUR ICONIC CREATIVE ASSETS WERE APPLIED ACROSS MEDIA ACTIVATION CHANNELS

Social media

In-venue Pit Wall & Box Signage nascar.com

the best-looking race car I ever had”

-Daniel Suarez