'Visual Display' on CONTRACT BOOK N.2

2 2020

GENSLER | MICHAEL ANASTASSIADES | PIERO LISSONI | DOROTHEE MEILICHZON | PARISOTTO+FORMENTON OKI SATO | LUCA GUADAGNINO | WJ DESIGN | MATTEO NUNZIATI | ATELIER VAN BERLO | CRISTINA CELESTINO ENGLISH TEXT

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MAKERS

VISUAL Display “Interior, identity, storiesâ€?: con questo claim si presenta Visual Display, creative company specializzata QHOOČśLGHD]LRQH GL SURJHWWL GL EUDQGLQJ H LQWHULRU GHVLJQ LQ DPELWR UHWDLO RʇFH KRVSLWDOLW\ H EDU UHVWDXUDQW txt Alessia Delisi

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ondato nel 1999 da Giorgio Di Bernardo e Chiara Endrigo, lo studio Visual Display di Udine si è con il tempo arricchito di XOWHULRUL ʅJXUH ROWUH D 5XQH 5LFFLDUGHOOL H *LXOLD 0LQR]]L FKH dirigono il reparto creativo, si è aggiunta anche una compagine di professionisti con un approccio integrato al progetto. L’attenta anaOLVL GHJOL RELHWWLYL GD UDJJLXQJHUH H XQD JUDQGH DWWHQ]LRQH SHU JOL VWLOL GL YLWD H OH WHQGHQ]H SLº DWWXDOL FRQWUDGGLVWLQJXRQR LO WHDP FDSDFH GL LQWHUSUHWDUH LO SUHVHQWH FRQ VSD]L HOHJDQWL VFHQRJUDʅFL H GDOOȜDQLma spesso ibrida, il cui linguaggio non smette di guardare all’arte, alla moda, alla storia e alle diverse culture vernacolari.

“LA PRIMA COSA CHE CI CHIEDIAMO È COSA DEVE RACCONTARE IL PROGETTO E COME DOVREBBE ESSERE VISSUTO”

• 182

Da chi è composto il team di Visual Display?

Chiara Endrigo: Siamo quattro soci con un team eterogeneo di professionisti. Giorgio Di Bernardo e io abbiamo fondato Visual Display nel 1999 e recentemente, con l’arrivo GHL GXH QXRYL VRFL 5XQH 5LFFLDUGHOOL H *LXOLD 0LQR]]L DEELDPR FRPSOHWDWR OD FRPSDJLQH D]LHQGDOH XQHQGR DOOH FRPSHWHQ]H PDnageriali, commerciali e strategiche quelle creative. Nel complesso il nostro team si compone di dodici persone con diverse professionalità che lavorano in modo integrato sui YDUL SURJHWWL VWUDWHJLVW DUFKLWHWWL LQWHULRU GHVLJQHU JUDʅFL LOOXVWUDWRUL FRS\ZULWHU H DOWUH ʅJXUH D VHFRQGD GHOOH HVLJHQ]H PXVLFLVWL decoratori, stylist, ecc.). Crediamo che questo approccio sia estremamente performante e i risultati ce lo confermano.

Da dove partite quando progettate uno spazio? Quali le fonti di ispirazione?

Rune Ricciardelli: , QRVWUL VSD]L QDVFRQR WXWWL GDOOȶRVVHUYD]LRQH GHJOL RELHWWLYL GHO FRQWHVWR H GHOOH HVLJHQ]H GHL QRVWUL FOLHQWL SHU LQGLYLGXDUH L JHVWL SURJHWWXDOL SLº FRHUHQWL HG HIʅFDFL &ȶ© SRL XQD JUDQGH DWWHQ]LRQH H FXriosità per ciò che succede nel mondo, per gli stili di vita, il sistema macroeconomico e OH WHQGHQ]H SLº DWWXDOL )DFFLDPR FRVWDQWHPHQWH ULFHUFD H OH QRVWUH LVSLUD]LRQL VRQR OH SLº GLYHUVH GDL JUDQGL DUFKLWHWWL GHO SDVVDWR DOOȶDUWH FRQWHPSRUDQHD ʅQR DOOD PRGD OD storia e le diverse culture vernacolari.

Come conciliate quindi la vostra creatività con le esigenze dei clienti?

Giorgio Di Bernardo: Condividendola con ORUR &L SLDFH FUHDUH VSD]L FKH OL ULVSHFFKLQR guidandoli attraverso la nostra visione nelle VFHOWH SLº DGDWWH D RWWHQHUH LO ULVXOWDWR Che rapporto c’è tra il vostro design d’interni e il progetto architettonico?

Giulia Minozzi: 1HOOD PDJJLRUDQ]D GHL casi i nostri progetti comprendono anche OȶDUFKLWHWWXUD GHJOL LQWHUQL OD GLVWULEX]LRQH GHJOL VSD]L VFHOWH LQ PHULWR D ʅQLWXUH H ULvestimenti, oltre ovviamente al progetto di DUUHGR H GHFRUR $OWUH YROWH LQ VLWXD]LRQL LQ FXL OȶDUFKLWHWWXUD © JL¡ GHʅQLWD LO QRVWUR LQWHUYHQWR VL DGDWWD DJOL VSD]L FHUFDQGR GL IDUQH ULVDOWDUH OH SHFXOLDULW¡ ‰ GLʇFLOH descrivere in modo assoluto quale sia il rapporto tra il design d’interni e il progetto architettonico, cambia sempre. Qualche volta è un rapporto armonioso, altre volte è dissonante, ma solo apparentemente.

“IL NOSTRO APPROCCIO È SEMPRE MOLTO SCENOGRAFICO, MOTIVO PER CUI LA LUCE OCCUPA UN RUOLO FONDAMENTALE”

• 184

“OGGI IL VERO TEMA NON È ESPORRE BENE I PRODOTTI, BENSÌ COME CREARE LUOGHI ATTRATTIVI, COINVOLGENTI, CHE GENERINO UNA CONNESSIONE EMOZIONALE CON LE PERSONE"

Per il brand Slowear Venezia avete realizzato due concept store, il primo a Tokyo e il secondo a Milano. In cosa si GLʆHUHQ]LDQR L GXH VSD]L" R. R.: Il concept store di Tokyo è un lavoro GL LPSOHPHQWD]LRQH GHOOD VWRULD GHO EUDQG D livello retail. In un paese come il Giappone OD IRU]D GHO EUDQG © LO VXR HVVHUH ULFRQRsciuto come fortemente italiano, attento al dettaglio e alla qualità . Lo stile dello store gioca dunque con il concetto di sartorialità FKH VL ULVSHFFKLD LQ XQ DPELHQWH UDʇQDWR con un certo sapore rétro nel disegno degli DUUHGL H QHOOD VFHOWD GL FRORUL H ʅQLWXUH ,O FRQFHSW VWRUH GL 0LODQR UDSSUHVHQWD LQYH-

FH OD YRORQW¡ GHOOȶD]LHQGD GL JXDUGDUH DO futuro. L’obiettivo è quello di sottolineare nuovi tratti del brand, innovativi, tecnoloJLFL H ULYROWL D XQ SXEEOLFR SLº JLRYDQH H XUEDQ ‰ XQR VSD]LR LEULGR LQ FXL FRQYLYRQR un piccolo bar e un’area di vendita, capace di trasformarsi nel corso della giornata, rispecchiando il dinamismo di una città in FRQWLQXD HYROX]LRQH Che messaggio avete voluto dare invece con Star Hub, il vostro ultimo progetto?

G. D. B.: Star Hub è un luogo di lavoro e condivisione. Un open space che si slega dai FDQRQL GHO OXRJR ʅVLFR GHOOH SRVWD]LRQL ʅVVH

H GHJOL RUDUL VWDQGDUG SHU RVSLWDUH ʅQR D FLQquanta persone e diventare anche location SHU HYHQWL PHHWLQJ ZRUNVKRS H VHW IRWRJUDʅFL 8Q OXRJR GL LQQRYD]LRQH LQ FXL OD SDUWH cablata, interamente nascosta a pavimento R EDVDWD VX WHFQRORJLD ZLUHOHVV FRQVHQWH GL accedere a dati audio e video da qualunque SRVWD]LRQH $EELDPR ODYRUDWR PROWR VXOOR VSD]LR VXOOD OXFH H VXO VXRQR FRQ OȶLQWHQWR GL ottenere il maggior comfort possibile.

Negli spazi da voi realizzati convivono spesso più realtà , perché questa scelta?

C. E.: ‰ XQD FRQVHJXHQ]D GHO SHULRGR LQ FXL viviamo, nel quale le persone sono abituate

In sintesi, come definireste lo stile di Visual Display?

R. R.: Trasversale, elegante, pulito, studiato nei minimi dettagli. Destinato a durare.

D IDUH SLº FRVH FRQWHPSRUDQHDPHQWH H D HVVHUH VHPSUH SLº VWLPRODWH )LQR D FLQTXH o sei anni fa i clienti ci chiedevano progetti che unissero semplicemente estetica e fun]LRQDOLW¡ 1RQ © SLº FRV­ RJJL LO YHUR WHPD QRQ © HVSRUUH EHQH L SURGRWWL EHQV­ FRPH creare luoghi attrattivi, coinvolgenti, unici, FKH JHQHULQR XQD FRQQHVVLRQH HPR]LRQDOH con le persone, le facciano stare bene, sentire appagate e possibilmente felici.

Quali linee guida seguite per l’illuminazione?

R. R.: Il nostro approccio è sempre molto sceQRJUDʅFR PRWLYR SHU FXL OD OXFH RFFXSD XQ UXROR IRQGDPHQWDOH /ȶLOOXPLQD]LRQH GL XQ DPbiente ne determina il carattere e ne veicola OD SHUFH]LRQH /D SULPD FRVD FKH FL FKLHGLDPR quindi è cosa deve raccontare il progetto e come dovrebbe essere vissuto. Una volta condiviso il feeling generale con il cliente passiamo • 186

alla fase progettuale, lavorando su due piani GLVWLQWL 4XHOOR GHOOȶLOOXPLQD]LRQH GȶDPELHQWH R tecnica sui progetti commerciali, per la quale prediligiamo oggetti minimali oppure integraWL DOOȶDUFKLWHWWXUD H TXHOOR GHOOȶLOOXPLQD]LRQH d’accento, per cui preferiamo invece lampade che abbiano anche un valore decorativo. Una lampada a parete o una poggiata su un banFRQH SRVVRQR GDYYHUR IDUH OD GLʄHUHQ]D E quale invece il vostro rapporto con il colore?

G. M.: Il colore ci piace molto e cerchiamo di usarlo sempre, ovviamente in maniera PROWR GLYHUVD D VHFRQGD GHOOR VSD]LR FKH dobbiamo progettare. Può essere un gioco di contrasti oppure una sola tonalità con tutte le sue sfumature. Non amiamo i colori sgargianti, ma a volte osiamo per dare imSRUWDQ]D D XQ DUUHGR R D XQ GHWWDJOLR FKH YRJOLDPR PHWWHUH LQ HYLGHQ]D

C'è qualche progetto con il quale vi piacerebbe confrontarvi in futuro?

G. D. B.: Un progetto con il quale ci piaFHUHEEH FRQIURQWDUFL © VHQ]D GXEELR XQ hotel. Quello dell’hospitality è infatti un settore in cui c’è davvero necessità di IDUH LQQRYD]LRQH SURSRQHQGR VHUYL]L HG HVSHULHQ]H PLUDWH SHU WDUJHW SHU HVHPSLR VHUYL]L VX PLVXUD H KXPDQ WRXFK SHU i clienti del segmento luxury, social experience e nuove atmosfere per i millennial, VWUXWWXUH JUHHQ H YDFDQ]H VRVWHQLELOL SHU OD *HQHUD]LRQH = WHFQRORJLD VDOYD WHPSR e privacy per il business, ecc. Crediamo che il design abbia un ruolo fortemente strategico per il successo di un’esperien]D GL VRJJLRUQR E nel presente? Avete qualche novità in cantiere?

G. D. B.: 0LODQR *DOOHULD 9LWWRULR (PDQXHle II, che a breve ospiterà il primo punto YHQGLWD GL XQ QXRYR IRUPDW GL ULVWRUD]LRQH made in Italy. O

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P. 168 • ORYX TOWER

Studio Matteo Nunziati has been entrusted with the artistic GLUHFWLRQ RI 2U\[ 7RZHU LQ 'RKD D KLJK SURʇOH UHVLGHQWLDO building with 160 large apartments and exclusive services, including concierge, lounge, restaurant, spa and games room

1H[W \HDU ZLOO VHH WKH LQDXJXUDWLRQ RI 2U\[ 7RZHU LQ 'RKD 4DWDU D VWRUH\ UHVLGHQWLDO EXLOGLQJ ZLWK UHVLGHQWLDO XQLWV DQG FRPPXQDO DUHDV VXFK DV WKH OREE\ FRQFLHUJH UHVWDXUDQW VSD DQG VZLPPLQJ SRRO 4DWDU $LUZD\V WKH RZQHU RI WKH VN\VFUDSHU KDV HQWUXVWHG WKH SURMHFWȶV DUW GLUHFWLRQ WR 6WXGLR 0DWWHR 1XQ]LDWL LQ SDUWQHUVKLS ZLWK WKH ORFDO VWX GLR $UDE (QJLQHHULQJ %XUHDX $(% 7KH DSDUWPHQWV RI GLʄHULQJ VL]H EXW HDFK ZLWK JHQHURXV DQG FRPIRUWDEOH GLPHQVLRQV IURP WR VTXDUH PHWUHV DUH GHVLJQHG ZLWK IXQFWLRQDOLW\ LQ PLQG DQG ZLWK IXOO KHLJKW ZLQGRZV OHWWLQJ LQ SOHQW\ RI QDWXUDO OLJKW 7KH ʅQLVKHV DUH HOHJDQW DQG WLPHOHVV ZKLOH WKH SDOHWWH SRLQWV WR GHOLFDWH WRQHV RI EHLJH IRU WKH FHUDPLF ʆRRULQJ DQG D ZDUP VKDGH RI RDN IRU WKH IXUQLWXUH DQG GRRUV 1HXWUDO VKDGHV WKHQ EXW HQOLYHQHG ZLWK WRXFKHV RI FRORXU WR EUHDN WKH FKURPDWLFLVP PRVW QRWDEO\ WKH EOXH DQG DPDUDQWK UHG RI WKH XSKRO VWHU\ 7KH FRUULGRUV OHDGLQJ WR WKH OLYLQJ XQLWV DUH DOVR YHU\ HOHJDQW DQG UHʅQHG ZLWK H[WHQVLYH RDN SDQHOOLQJ DQG SUHFLRXV &DUUDUD PDUEOH GH WDLOV /LJKWQHVV RI DLU DQG ʆLJKW LV WKH JXLGLQJ WKUHDG RI WKH HQWUDQFH OREE\ 7KH UHFHSWLRQ LQ IDFW LV PDGH RI IURVWHG JODVV LOOXPLQDWHG IURP EHORZ ZKLFK VHHPV WR DOPRVW ʆRDW D IHZ LQFKHV DERYH WKH JURXQG %H KLQG WKH FRXQWHU UHʆHFWLYH IURVWHG JODVV FRYHUV WKH ZDOO HPEHOOLVKHG ZLWK D FRQWHPSRUDU\ GHFRUDWLRQ 7KUHH GHFRUDWLYH ZLUH FKDQGHOLHUV OLNH OXPLQRXV FORXGV DUH VXVSHQGHG IURP WKH FHLOLQJ ZKLOH WKH WUDYHUWLQH RQ WKH ʆRRU JLYHV D IHHOLQJ RI ULFKQHVV DQG VROLGLW\ WR WKH URRP 7KH ORXQJH DUHD GHVLJQHG IRU VRFLDOLVLQJ DQG FRQYLYLDOLW\ LV UHQGHUHG G\QDPLF E\ DQ LUUHJXODU VTXDUHG FHLOLQJ WKDW FKDQJHV DSSHDUDQFH DFFRUGLQJ WR WKH SRLQW RI REVHUYDWLRQ ZKLOH WKH EDFN ZDOO LV GHʅQHG E\ D SLHFH RI IXU QLWXUH LQ ZRRG DQG WUDYHUWLQH PDUEOH 5HVLGHQWV DOVR KDYH DFFHVV WR D JDPHV URRP ZLWK RDN DQG WUDYHUWLQH IXUQLWXUH D ʅWQHVV DUHD ZLWK SDQ HOOHG DQG PLUURUHG ZDOOV FKDUDFWHULVHG E\ ZDUP OLJKWLQJ DQG D VSD ZLWK DQ RDN ZRRG HQWUDQFH DQG LQWHULRU PDGH RI FDODFDWWD DQG &DUUDUD PDU EOH )LQDOO\ WKH VN\VFUDSHU ZLOO DOVR IHDWXUH D UHVWDXUDQW LQVLGH HQULFKHG E\ D FHLOLQJ RI PHODPLQH ZRRG SODWHG RQ EODFN 0') DQG ZLWK DQ LUUHJX ODU VWULSHG GHFRUDWLRQ WKDW HOHJDQWO\ EULQJV PRYHPHQW WR WKH VXUIDFH O

P. 174 • VISUAL DISPLAY

“Interior, identity, stories”: this claim presents Visual Display, a creative company specialised in branding and interior GHVLJQ SURMHFWV LQ WKH UHWDLO RʉFH DQG FDWHULQJ VHFWRUV

)RXQGHG LQ E\ *LRUJLR 'L %HUQDUGR DQG &KLDUD (QGULJR WKH 9LVXDO 'LVSOD\ VWXGLR LQ 8GLQH KDV EHHQ HQULFKHG RYHU WLPH ZLWK RWKHU ʅJXUHV LQ DGGLWLRQ WR 5XQH 5LFFLDUGHOOL DQG *LXOLD 0LQR]]L ZKR KHDG WKH FUHDWLYH GHSDUWPHQW LV D JURXS RI SURIHVVLRQDOV ZLWK DQ LQWHJUDWHG DSSURDFK • 238

WR SURMHFWV $ FDUHIXO DQDO\VLV RI WKH REMHFWLYHV WR EH DFKLHYHG DQG D great attention to the most current lifestyles and trends distinguishes the WHDP FDSDEOH RI LQWHUSUHWLQJ WKH SUHVHQW ZLWK HOHJDQW VFHQLF DQG RIWHQ K\EULG VSDFHV LQ D ODQJXDJH WKDW QHYHU VWRSV ORRNLQJ DW DUW IDVKLRQ KLVWRU\ DQG GLʄHUHQW YHUQDFXODU FXOWXUHV Who is the Visual Display team?

Chiara Endrigo 2YHUDOO RXU WHDP FRQVLVWV RI WZHOYH SHRSOH ZLWK GLI IHUHQW SURIHVVLRQDO VNLOOV ZKR ZRUN LQ DQ LQWHJUDWHG ZD\ RQ WKH YDULRXV SURMHFWV VWUDWHJLVWV DUFKLWHFWV LQWHULRU GHVLJQHUV JUDSKLF GHVLJQHUV LO OXVWUDWRUV FRS\ZULWHUV DQG RWKHU ʅJXUHV ZKHUH QHFHVVDU\ IRU H[DPSOH PXVLFLDQV GHFRUDWRUV VW\OLVWV HWF :H EHOLHYH WKDW WKLV DSSURDFK LV H[WUHPHO\ HʄHFWLYH DQG WKH UHVXOWV FRQʅUP WKLV Where do you start when you design a space? What are the sources of inspiration?

Rune Ricciardelli 2XU VSDFHV DUH DOO ERUQ IURP WKH REVHUYDWLRQ RI WKH REMHFWLYHV WKH FRQWH[W DQG WKH QHHGV RI RXU FOLHQWV LQ RUGHU WR LGHQWLI\ WKH PRVW FRKHUHQW DQG HʄHFWLYH GHVLJQ JHVWXUHV 7KHUH LV DOVR D JUHDW GHDO RI DWWHQWLRQ DQG FXULRVLW\ DERXW ZKDW LV KDSSHQLQJ LQ WKH ZRUOG DERXW OLIHVW\OHV WKH PDFURHFRQRPLF V\VWHP DQG FXUUHQW WUHQGV :H constantly research and our inspirations are the most diverse, from the great architects of the past to contemporary art, fashion, history and GLʄHUHQW YHUQDFXODU FXOWXUHV How do you reconcile your creativity with your clients’ needs? *LRUJLR 'L %HUQDUGR %\ VLPSO\ VKDULQJ LW ZLWK WKHP :H OLNH WR FUHDWH VSDFHV WKDW UHʆHFW WKHP JXLGLQJ WKHP WKURXJK RXU YLVLRQ LQ WKH PRVW VXLWDEOH FKRLFHV WR DFKLHYH WKH UHVXOW What is the relationship between your interior design and architectural design?

Giulia Minozzi ,Q WKH PDMRULW\ RI FDVHV RXU SURMHFWV DOVR LQFOXGH LQWHULRU DUFKLWHFWXUH GLVWULEXWLRQ RI VSDFH FKRLFH RI ʅQLVKHV DQG FRYHULQJV DV ZHOO DV IXUQLVKLQJ DQG GHFRUDWLRQ GHVLJQ ,Q RWKHU LQVWDQFHV LQ VLWXDWLRQV ZKHUH WKH DUFKLWHFWXUH LV DOUHDG\ GHʅQHG RXU LQWHUYHQWLRQ DGDSWV WR WKH VSDFHV LQ WU\LQJ WR KLJKOLJKW WKHLU SHFXOLDULWLHV ,W LV GLʇFXOW WR GHVFULEH DEVROXWHO\ WKH UHODWLRQVKLS EHWZHHQ LQWHULRU GHVLJQ DQG DUFKLWHFWXUDO GH VLJQ LW DOZD\V FKDQJHV 6RPHWLPHV LW LV D KDUPRQLRXV UHODWLRQVKLS DQG VRPHWLPHV LW LV GLVVRQDQW EXW RQO\ DSSDUHQWO\ For the brand Slowear Venezia you have created two concept VWRUHV LQ 7RN\R DQG LQ 0LODQ +RZ GR WKH WZR VSDFHV GLʆHU" R. R. 7KH 7RN\R FRQFHSW VWRUH LV D ZRUN RI LPSOHPHQWDWLRQ RI WKH EUDQGȶV KLVWRU\ DW UHWDLO OHYHO ,Q D FRXQWU\ OLNH -DSDQ WKH VWUHQJWK RI WKH EUDQG LV WKDW LW LV UHFRJQLVHG DV VWURQJO\ ,WDOLDQ DQG DWWHQWLYH WR GHWDLO DQG TXDOLW\ 7KH VW\OH RI WKH VWRUH WKHUHIRUH SOD\V ZLWK WKH FRQFHSW RI WDL ORULQJ UHʆHFWHG LQ D UHʅQHG HQYLURQPHQW ZLWK D FHUWDLQ UHWUR ʆDYRXU LQ WKH GHVLJQ RI WKH IXUQLVKLQJV DQG FKRLFH RI FRORXUV DQG ʅQLVKHV 7KH 0LODQ FRQFHSW VWRUH LQVWHDG UHSUHVHQWV WKH FRPSDQ\ȶV GHVLUH WR ORRN WR WKH IXWXUH 7KH DLP LV WR KLJKOLJKW QHZ WUDLWV RI WKH EUDQG WKDW DUH LQQRYDWLYH WHFKQRORJLFDO DQG DLPHG DW D \RXQJHU DQG XUEDQ SXEOLF ,W LV D K\EULG VSDFH ZKHUH D VPDOO EDU DQG D VDOHV DUHD FRH[LVW DEOH WR WUDQVIRUP LWVHOI GXULQJ WKH GD\ WR UHʆHFW WKH G\QDPLVP RI D FLW\ LQ FRQWLQXRXV HYROXWLRQ What kind of message did you want to give instead with Star Hub, your latest project?

G. D. B. 6WDU +XE LV D SODFH RI ZRUN DQG VKDULQJ DQ RSHQ VSDFH RI VTP WKDW LV LQGHSHQGHQW IURP WKH UXOHV RI SK\VLFDO ORFDWLRQ ʅ[HG VHWXSV DQG VWDQGDUG WLPHWDEOHV DFFRPPRGDWLQJ XS WR SHRSOH DQG SURYLGLQJ D ORFDWLRQ IRU HYHQWV PHHWLQJV ZRUNVKRSV DQG SKRWRJUDSKLF VHWV ,WȶV D SODFH RI LQQRYDWLRQ ZKHUH ZLULQJ LV HLWKHU HQWLUHO\ KLGGHQ RQ WKH ʆRRU RU EDVHG RQ ZLUHOHVV WHFKQROR J\ DOORZLQJ DFFHVV WR DXGLR DQG YLGHR GDWD IURP DQ\ ORFDWLRQ :H ZRUNHG D ORW RQ WKH VSDFH RQ WKH OLJKW DQG VRXQG ZLWK WKH DLP RI DFKLHYLQJ WKH JUHDWHVW FRPIRUW SRVVLEOH In the spaces you design several realities often coexist. Why this choice?

C. E. ,W LV D FRQVHTXHQFH RI WKH SHULRG LQ ZKLFK ZH OLYH ZKHUH SHRSOH DUH XVHG WR GRLQJ VHYHUDO WKLQJV DW RQFH DQG EHLQJ PRUH DQG PRUH VWLPXODWHG 8S XQWLO Ê…YH RU VL[ \HDUV DJR FXVWRPHUV DVNHG XV IRU SUR MHFWV WKDW VLPSO\ FRPELQHG DHVWKHWLFV DQG IXQFWLRQDOLW\ 7KLV LV QR ORQJHU WKH FDVH 7RGD\ WKH UHDO WKHPH LV QRW KRZ WR GLVSOD\ SURGXFWV ZHOO EXW KRZ WR FUHDWH DWWUDFWLYH HQJDJLQJ XQLTXH SODFHV WKDW JHQ HUDWH DQ HPRWLRQDO FRQQHFWLRQ ZLWK SHRSOH 7R PDNH WKHP IHHO JRRG IXOÊ…OOHG DQG KDSS\ What guidelines do you follow for lighting?

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P. 182 • LIKE ROLLING STONES

In New York’s Soho district, the interior design studio of director Luca Guadagnino has put its signature on the ʇUVW ERXWLTXH RI WKH 5HGHPSWLRQ EUDQG DPRQJ GUDPDWLF atmospheres, rock music and seventies nostalgia

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P. 194 â&#x20AC;¢ HYBRID SPACE

Bo Space is a multifunctional centre that radically rethinks the spaces of a former industrial structure in the name of contemporary lifestyle. A project by WJ Design that combines signs of tradition with trendy styles

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