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2 2020

GENSLER | MICHAEL ANASTASSIADES | PIERO LISSONI | DOROTHEE MEILICHZON | PARISOTTO+FORMENTON OKI SATO | LUCA GUADAGNINO | WJ DESIGN | MATTEO NUNZIATI | ATELIER VAN BERLO | CRISTINA CELESTINO ENGLISH TEXT


AT L A S

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MAKERS


VISUAL Display “Interior, identity, storiesâ€?: con questo claim si presenta Visual Display, creative company specializzata QHOOČśLGHD]LRQHGLSURJHWWLGLEUDQGLQJHLQWHULRUGHVLJQLQDPELWRUHWDLORʇFHKRVSLWDOLW\HEDU UHVWDXUDQW txt Alessia Delisi

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ondato nel 1999 da Giorgio Di Bernardo e Chiara Endrigo, lo studio Visual Display di Udine si è con il tempo arricchito di XOWHULRULʅJXUHROWUHD5XQH5LFFLDUGHOOLH*LXOLD0LQR]]LFKH dirigono il reparto creativo, si è aggiunta anche una compagine di professionisti con un approccio integrato al progetto. L’attenta anaOLVLGHJOLRELHWWLYLGDUDJJLXQJHUHHXQDJUDQGHDWWHQ]LRQHSHUJOLVWLOL GLYLWDHOHWHQGHQ]HSLºDWWXDOLFRQWUDGGLVWLQJXRQRLOWHDPFDSDFH GLLQWHUSUHWDUHLOSUHVHQWHFRQVSD]LHOHJDQWLVFHQRJUDʅFLHGDOOȜDQLma spesso ibrida, il cui linguaggio non smette di guardare all’arte, alla moda, alla storia e alle diverse culture vernacolari.


“LA PRIMA COSA CHE CI CHIEDIAMO È COSA DEVE RACCONTARE IL PROGETTO E COME DOVREBBE ESSERE VISSUTO”

• 182


Da chi è composto il team di Visual Display? Chiara Endrigo: Siamo quattro soci con un team eterogeneo di professionisti. Giorgio Di Bernardo e io abbiamo fondato Visual Display nel 1999 e recentemente, con l’arrivo GHLGXHQXRYLVRFL5XQH5LFFLDUGHOOLH*LXOLD 0LQR]]LDEELDPRFRPSOHWDWRODFRPSDJLQH D]LHQGDOH XQHQGR DOOH FRPSHWHQ]H PDnageriali, commerciali e strategiche quelle creative. Nel complesso il nostro team si compone di dodici persone con diverse professionalità che lavorano in modo integrato sui YDULSURJHWWLVWUDWHJLVWDUFKLWHWWLLQWHULRUGHVLJQHU JUDʅFL LOOXVWUDWRUL FRS\ZULWHU H DOWUH ʅJXUH D VHFRQGD GHOOH HVLJHQ]H PXVLFLVWL decoratori, stylist, ecc.). Crediamo che questo approccio sia estremamente performante e i risultati ce lo confermano.

Da dove partite quando progettate uno spazio? Quali le fonti di ispirazione? Rune Ricciardelli:,QRVWULVSD]LQDVFRQRWXWWL GDOOȶRVVHUYD]LRQHGHJOLRELHWWLYLGHOFRQWHVWR H GHOOH HVLJHQ]H GHL QRVWUL FOLHQWL SHU LQGLYLGXDUH L JHVWL SURJHWWXDOL SLº FRHUHQWL HG HIʅFDFL &ȶ© SRL XQD JUDQGH DWWHQ]LRQH H FXriosità per ciò che succede nel mondo, per gli stili di vita, il sistema macroeconomico e OH WHQGHQ]H SLº DWWXDOL )DFFLDPR FRVWDQWHPHQWHULFHUFDHOHQRVWUHLVSLUD]LRQLVRQROH SLºGLYHUVHGDLJUDQGLDUFKLWHWWLGHOSDVVDWR DOOȶDUWH FRQWHPSRUDQHD ʅQR DOOD PRGD OD storia e le diverse culture vernacolari. Come conciliate quindi la vostra creatività con le esigenze dei clienti? Giorgio Di Bernardo: Condividendola con ORUR&LSLDFHFUHDUHVSD]LFKHOLULVSHFFKLQR guidandoli attraverso la nostra visione nelle VFHOWHSLºDGDWWHDRWWHQHUHLOULVXOWDWR Che rapporto c’è tra il vostro design d’interni e il progetto architettonico? Giulia Minozzi: 1HOOD PDJJLRUDQ]D GHL casi i nostri progetti comprendono anche OȶDUFKLWHWWXUD GHJOL LQWHUQL OD GLVWULEX]LRQH GHJOL VSD]L VFHOWH LQ PHULWR D ʅQLWXUH H ULvestimenti, oltre ovviamente al progetto di DUUHGR H GHFRUR $OWUH YROWH LQ VLWXD]LRQL LQFXLOȶDUFKLWHWWXUD©JL¡GHʅQLWDLOQRVWUR LQWHUYHQWR VL DGDWWD DJOL VSD]L FHUFDQGR GL IDUQH ULVDOWDUH OH SHFXOLDULW¡ ‰ GLʇFLOH descrivere in modo assoluto quale sia il rapporto tra il design d’interni e il progetto architettonico, cambia sempre. Qualche volta è un rapporto armonioso, altre volte è dissonante, ma solo apparentemente.


“IL NOSTRO APPROCCIO È SEMPRE MOLTO SCENOGRAFICO, MOTIVO PER CUI LA LUCE OCCUPA UN RUOLO FONDAMENTALE”

• 184


“OGGI IL VERO TEMA NON È ESPORRE BENE I PRODOTTI, BENSÌ COME CREARE LUOGHI ATTRATTIVI, COINVOLGENTI, CHE GENERINO UNA CONNESSIONE EMOZIONALE CON LE PERSONE"

Per il brand Slowear Venezia avete realizzato due concept store, il primo a Tokyo e il secondo a Milano. In cosa si GLʆHUHQ]LDQRLGXHVSD]L" R. R.: Il concept store di Tokyo è un lavoro GLLPSOHPHQWD]LRQHGHOODVWRULDGHOEUDQGD livello retail. In un paese come il Giappone OD IRU]D GHO EUDQG © LO VXR HVVHUH ULFRQRsciuto come fortemente italiano, attento al dettaglio e alla qualità . Lo stile dello store gioca dunque con il concetto di sartorialità FKHVLULVSHFFKLDLQXQDPELHQWHUDʇQDWR con un certo sapore rétro nel disegno degli DUUHGL H QHOOD VFHOWD GL FRORUL H ʅQLWXUH ,O FRQFHSW VWRUH GL 0LODQR UDSSUHVHQWD LQYH-

FH OD YRORQW¡ GHOOȶD]LHQGD GL JXDUGDUH DO futuro. L’obiettivo è quello di sottolineare nuovi tratti del brand, innovativi, tecnoloJLFL H ULYROWL D XQ SXEEOLFR SLº JLRYDQH H XUEDQ‰XQRVSD]LRLEULGRLQFXLFRQYLYRQR un piccolo bar e un’area di vendita, capace di trasformarsi nel corso della giornata, rispecchiando il dinamismo di una città in FRQWLQXDHYROX]LRQH Che messaggio avete voluto dare invece con Star Hub, il vostro ultimo progetto? G. D. B.: Star Hub è un luogo di lavoro e condivisione. Un open space che si slega dai FDQRQLGHOOXRJRʅVLFRGHOOHSRVWD]LRQLʅVVH

HGHJOLRUDULVWDQGDUGSHURVSLWDUHʅQRDFLQquanta persone e diventare anche location SHUHYHQWLPHHWLQJZRUNVKRSHVHWIRWRJUDʅFL8QOXRJRGLLQQRYD]LRQHLQFXLODSDUWH cablata, interamente nascosta a pavimento REDVDWDVXWHFQRORJLDZLUHOHVVFRQVHQWHGL accedere a dati audio e video da qualunque SRVWD]LRQH $EELDPR ODYRUDWR PROWR VXOOR VSD]LRVXOODOXFHHVXOVXRQRFRQOȶLQWHQWRGL ottenere il maggior comfort possibile. Negli spazi da voi realizzati convivono spesso più realtà , perché questa scelta? C. E.:‰XQDFRQVHJXHQ]DGHOSHULRGRLQFXL viviamo, nel quale le persone sono abituate


In sintesi, come definireste lo stile di Visual Display? R. R.: Trasversale, elegante, pulito, studiato nei minimi dettagli. Destinato a durare.

D IDUH SLº FRVH FRQWHPSRUDQHDPHQWH H D HVVHUHVHPSUHSLºVWLPRODWH)LQRDFLQTXH o sei anni fa i clienti ci chiedevano progetti che unissero semplicemente estetica e fun]LRQDOLW¡ 1RQ © SLº FRV­ RJJL LO YHUR WHPD QRQ © HVSRUUH EHQH L SURGRWWL EHQV­ FRPH creare luoghi attrattivi, coinvolgenti, unici, FKH JHQHULQR XQD FRQQHVVLRQH HPR]LRQDOH con le persone, le facciano stare bene, sentire appagate e possibilmente felici. Quali linee guida seguite per l’illuminazione? R. R.: Il nostro approccio è sempre molto sceQRJUDʅFR PRWLYR SHU FXL OD OXFH RFFXSD XQ UXRORIRQGDPHQWDOH/ȶLOOXPLQD]LRQHGLXQDPbiente ne determina il carattere e ne veicola ODSHUFH]LRQH/DSULPDFRVDFKHFLFKLHGLDPR quindi è cosa deve raccontare il progetto e come dovrebbe essere vissuto. Una volta condiviso il feeling generale con il cliente passiamo • 186

alla fase progettuale, lavorando su due piani GLVWLQWL4XHOORGHOOȶLOOXPLQD]LRQHGȶDPELHQWHR tecnica sui progetti commerciali, per la quale prediligiamo oggetti minimali oppure integraWL DOOȶDUFKLWHWWXUD H TXHOOR GHOOȶLOOXPLQD]LRQH d’accento, per cui preferiamo invece lampade che abbiano anche un valore decorativo. Una lampada a parete o una poggiata su un banFRQHSRVVRQRGDYYHURIDUHODGLʄHUHQ]D E quale invece il vostro rapporto con il colore? G. M.: Il colore ci piace molto e cerchiamo di usarlo sempre, ovviamente in maniera PROWR GLYHUVD D VHFRQGD GHOOR VSD]LR FKH dobbiamo progettare. Può essere un gioco di contrasti oppure una sola tonalità con tutte le sue sfumature. Non amiamo i colori sgargianti, ma a volte osiamo per dare imSRUWDQ]DDXQDUUHGRRDXQGHWWDJOLRFKH YRJOLDPRPHWWHUHLQHYLGHQ]D

C'è qualche progetto con il quale vi piacerebbe confrontarvi in futuro? G. D. B.: Un progetto con il quale ci piaFHUHEEH FRQIURQWDUFL © VHQ]D GXEELR XQ hotel. Quello dell’hospitality è infatti un settore in cui c’è davvero necessità di IDUH LQQRYD]LRQH SURSRQHQGR VHUYL]L HG HVSHULHQ]H PLUDWH SHU WDUJHW SHU HVHPSLR VHUYL]L VX PLVXUD H KXPDQ WRXFK SHU i clienti del segmento luxury, social experience e nuove atmosfere per i millennial, VWUXWWXUH JUHHQ H YDFDQ]H VRVWHQLELOL SHU OD*HQHUD]LRQH=WHFQRORJLDVDOYDWHPSR e privacy per il business, ecc. Crediamo che il design abbia un ruolo fortemente strategico per il successo di un’esperien]DGLVRJJLRUQR E nel presente? Avete qualche novità in cantiere? G. D. B.:0LODQR*DOOHULD9LWWRULR(PDQXHle II, che a breve ospiterà il primo punto YHQGLWDGLXQQXRYRIRUPDWGLULVWRUD]LRQH made in Italy. O


IRUWKHPDQ\HYHQWVKRVWHGLQWKHEXLOGLQJȸ:HEHOLHYHWKDWWKHPRVW EULOOLDQW LQQRYDWLRQV DUH JHQHUDWHG E\ GLVFLSOLQDU\ FURVVRYHUVȹ VD\V 7KRPDV3DXOHQ&(2RI9DQ%HUOR7KHGLʄHUHQWURRPVDUHGHVLJQHGWR SHUIRUPWKHPRVWGLYHUVHIXQFWLRQVSUHVHQWDWLRQVZRUNVKRSVXVDELOLW\ WHVWVDQGKDFNDWKRQVDQGHDFKRIWKHPQDWXUDOO\KDVLWVRZQDWPRV SKHUHGRRUVWKURXJKZKLFKWRHQWHUDQGH[LWIUHHO\DQGLQWHULRUZDOOV PDGHDOPRVWHQWLUHO\RIJODVV7KHGHVLJQVWXGLRVRQWKHRWKHUKDQGDUH more reserved and have a clean and light design, aimed at encouraging WKHELUWKRIQHZLGHDV7KHLQGXVWULDOFKDUDFWHUWKDWFKDUDFWHULVHGWKH RULJLQDODUFKLWHFWXUHUHPDLQVLWLVLQWKHPDWHULDOVSXUHUDZ\HWRIKLJK TXDOLW\WKHHOHPHQWVXVHGZKRVHODUJHGLPHQVLRQVDUHZHOOVXLWHGWR WKHJUDQGHXURIWKHVWUXFWXUHDQGʅQDOO\LQWKHVLPSOLFLW\RIWKHVKDSHV WKHVRIWFRORXUVDQGWKHFKRLFHRIZDUPDQGUHʅQHGOLJKWLQJ2QWKH ZKROHWKHVSDFHH[SUHVVHVWKDWVHQVHRILPSHUPDQHQFHWKDWFKDUDFWHU LVHVHYHU\FUHDWLYHIHUPHQWUHVXOWLQJQRWLQDVLPSOHRʇFHEXWDSODFH FDSDEOHRIUHGHʅQLQJWKHERXQGDULHVRIWKHFXUUHQWZRUNLQJXQLYHUVHO

P. 168 • ORYX TOWER

Studio Matteo Nunziati has been entrusted with the artistic GLUHFWLRQRI2U\[7RZHULQ'RKDDKLJKSURʇOHUHVLGHQWLDO building with 160 large apartments and exclusive services, including concierge, lounge, restaurant, spa and games room

1H[W \HDU ZLOO VHH WKH LQDXJXUDWLRQ RI 2U\[ 7RZHU LQ 'RKD 4DWDU D VWRUH\UHVLGHQWLDOEXLOGLQJZLWKUHVLGHQWLDOXQLWVDQGFRPPXQDO DUHDVVXFKDVWKHOREE\FRQFLHUJHUHVWDXUDQWVSDDQGVZLPPLQJSRRO 4DWDU$LUZD\VWKHRZQHURIWKHVN\VFUDSHUKDVHQWUXVWHGWKHSURMHFWȶV DUWGLUHFWLRQWR6WXGLR0DWWHR1XQ]LDWLLQSDUWQHUVKLSZLWKWKHORFDOVWX GLR$UDE(QJLQHHULQJ%XUHDX $(% 7KHDSDUWPHQWVRIGLʄHULQJVL]H EXWHDFKZLWKJHQHURXVDQGFRPIRUWDEOHGLPHQVLRQVIURPWR VTXDUHPHWUHVDUHGHVLJQHGZLWKIXQFWLRQDOLW\LQPLQGDQGZLWKIXOO KHLJKWZLQGRZVOHWWLQJLQSOHQW\RIQDWXUDOOLJKW7KHʅQLVKHVDUHHOHJDQW DQGWLPHOHVVZKLOHWKHSDOHWWHSRLQWVWRGHOLFDWHWRQHVRIEHLJHIRUWKH FHUDPLFʆRRULQJDQGDZDUPVKDGHRIRDNIRUWKHIXUQLWXUHDQGGRRUV 1HXWUDOVKDGHVWKHQEXWHQOLYHQHGZLWKWRXFKHVRIFRORXUWREUHDNWKH FKURPDWLFLVPPRVWQRWDEO\WKHEOXHDQGDPDUDQWKUHGRIWKHXSKRO VWHU\7KHFRUULGRUVOHDGLQJWRWKHOLYLQJXQLWVDUHDOVRYHU\HOHJDQWDQG UHʅQHGZLWKH[WHQVLYHRDNSDQHOOLQJDQGSUHFLRXV&DUUDUDPDUEOHGH WDLOV /LJKWQHVV RI DLU DQG ʆLJKW LV WKH JXLGLQJ WKUHDG RI WKH HQWUDQFH OREE\7KHUHFHSWLRQLQIDFWLVPDGHRIIURVWHGJODVVLOOXPLQDWHGIURP EHORZZKLFKVHHPVWRDOPRVWʆRDWDIHZLQFKHVDERYHWKHJURXQG%H KLQG WKH FRXQWHU UHʆHFWLYH IURVWHG JODVV FRYHUV WKH ZDOO HPEHOOLVKHG ZLWKDFRQWHPSRUDU\GHFRUDWLRQ7KUHHGHFRUDWLYHZLUHFKDQGHOLHUVOLNH OXPLQRXVFORXGVDUHVXVSHQGHGIURPWKHFHLOLQJZKLOHWKHWUDYHUWLQHRQ WKHʆRRUJLYHVDIHHOLQJRIULFKQHVVDQGVROLGLW\WRWKHURRP7KHORXQJH DUHDGHVLJQHGIRUVRFLDOLVLQJDQGFRQYLYLDOLW\LVUHQGHUHGG\QDPLFE\ DQLUUHJXODUVTXDUHGFHLOLQJWKDWFKDQJHVDSSHDUDQFHDFFRUGLQJWRWKH SRLQWRIREVHUYDWLRQZKLOHWKHEDFNZDOOLVGHʅQHGE\DSLHFHRIIXU QLWXUHLQZRRGDQGWUDYHUWLQHPDUEOH5HVLGHQWVDOVRKDYHDFFHVVWRD JDPHVURRPZLWKRDNDQGWUDYHUWLQHIXUQLWXUHDʅWQHVVDUHDZLWKSDQ HOOHGDQGPLUURUHGZDOOVFKDUDFWHULVHGE\ZDUPOLJKWLQJDQGDVSDZLWK DQRDNZRRGHQWUDQFHDQGLQWHULRUPDGHRIFDODFDWWDDQG&DUUDUDPDU EOH)LQDOO\WKHVN\VFUDSHUZLOODOVRIHDWXUHDUHVWDXUDQWLQVLGHHQULFKHG E\DFHLOLQJRIPHODPLQHZRRGSODWHGRQEODFN0')DQGZLWKDQLUUHJX ODUVWULSHGGHFRUDWLRQWKDWHOHJDQWO\EULQJVPRYHPHQWWRWKHVXUIDFHO

P. 174 • VISUAL DISPLAY

“Interior, identity, stories”: this claim presents Visual Display, a creative company specialised in branding and interior GHVLJQSURMHFWVLQWKHUHWDLORʉFHDQGFDWHULQJVHFWRUV

)RXQGHGLQE\*LRUJLR'L%HUQDUGRDQG&KLDUD(QGULJRWKH9LVXDO 'LVSOD\VWXGLRLQ8GLQHKDVEHHQHQULFKHGRYHUWLPHZLWKRWKHUʅJXUHVLQ DGGLWLRQWR5XQH5LFFLDUGHOOLDQG*LXOLD0LQR]]LZKRKHDGWKHFUHDWLYH GHSDUWPHQWLVDJURXSRISURIHVVLRQDOVZLWKDQLQWHJUDWHGDSSURDFK • 238

WRSURMHFWV$FDUHIXODQDO\VLVRIWKHREMHFWLYHVWREHDFKLHYHGDQGD great attention to the most current lifestyles and trends distinguishes the WHDPFDSDEOHRILQWHUSUHWLQJWKHSUHVHQWZLWKHOHJDQWVFHQLFDQGRIWHQ K\EULGVSDFHVLQDODQJXDJHWKDWQHYHUVWRSVORRNLQJDWDUWIDVKLRQ KLVWRU\DQGGLʄHUHQWYHUQDFXODUFXOWXUHV Who is the Visual Display team? Chiara Endrigo 2YHUDOO RXU WHDP FRQVLVWV RI WZHOYH SHRSOH ZLWK GLI IHUHQWSURIHVVLRQDOVNLOOVZKRZRUNLQDQLQWHJUDWHGZD\RQWKHYDULRXV SURMHFWVVWUDWHJLVWVDUFKLWHFWVLQWHULRUGHVLJQHUVJUDSKLFGHVLJQHUVLO OXVWUDWRUVFRS\ZULWHUVDQGRWKHUʅJXUHVZKHUHQHFHVVDU\ IRUH[DPSOH PXVLFLDQV GHFRUDWRUV VW\OLVWV HWF  :H EHOLHYH WKDW WKLV DSSURDFK LV H[WUHPHO\HʄHFWLYHDQGWKHUHVXOWVFRQʅUPWKLV Where do you start when you design a space? What are the sources of inspiration? Rune Ricciardelli 2XUVSDFHVDUHDOOERUQIURPWKHREVHUYDWLRQRIWKH REMHFWLYHVWKHFRQWH[WDQGWKHQHHGVRIRXUFOLHQWVLQRUGHUWRLGHQWLI\ WKHPRVWFRKHUHQWDQGHʄHFWLYHGHVLJQJHVWXUHV7KHUHLVDOVRDJUHDW GHDORIDWWHQWLRQDQGFXULRVLW\DERXWZKDWLVKDSSHQLQJLQWKHZRUOG DERXW OLIHVW\OHV WKH PDFURHFRQRPLF V\VWHP DQG FXUUHQW WUHQGV :H constantly research and our inspirations are the most diverse, from the great architects of the past to contemporary art, fashion, history and GLʄHUHQWYHUQDFXODUFXOWXUHV How do you reconcile your creativity with your clients’ needs? *LRUJLR'L%HUQDUGR%\VLPSO\VKDULQJLWZLWKWKHP:HOLNHWRFUHDWH VSDFHVWKDWUHʆHFWWKHPJXLGLQJWKHPWKURXJKRXUYLVLRQLQWKHPRVW VXLWDEOHFKRLFHVWRDFKLHYHWKHUHVXOW What is the relationship between your interior design and architectural design? Giulia Minozzi ,QWKHPDMRULW\RIFDVHVRXUSURMHFWVDOVRLQFOXGHLQWHULRU DUFKLWHFWXUHGLVWULEXWLRQRIVSDFHFKRLFHRIʅQLVKHVDQGFRYHULQJVDV ZHOODVIXUQLVKLQJDQGGHFRUDWLRQGHVLJQ,QRWKHULQVWDQFHVLQVLWXDWLRQV ZKHUHWKHDUFKLWHFWXUHLVDOUHDG\GHʅQHGRXULQWHUYHQWLRQDGDSWVWRWKH VSDFHVLQWU\LQJWRKLJKOLJKWWKHLUSHFXOLDULWLHV,WLVGLʇFXOWWRGHVFULEH DEVROXWHO\WKHUHODWLRQVKLSEHWZHHQLQWHULRUGHVLJQDQGDUFKLWHFWXUDOGH VLJQLWDOZD\VFKDQJHV6RPHWLPHVLWLVDKDUPRQLRXVUHODWLRQVKLSDQG VRPHWLPHVLWLVGLVVRQDQWEXWRQO\DSSDUHQWO\ For the brand Slowear Venezia you have created two concept VWRUHVLQ7RN\RDQGLQ0LODQ+RZGRWKHWZRVSDFHVGLʆHU" R. R. 7KH7RN\RFRQFHSWVWRUHLVDZRUNRILPSOHPHQWDWLRQRIWKHEUDQGȶV KLVWRU\DWUHWDLOOHYHO,QDFRXQWU\OLNH-DSDQWKHVWUHQJWKRIWKHEUDQG LVWKDWLWLVUHFRJQLVHGDVVWURQJO\,WDOLDQDQGDWWHQWLYHWRGHWDLODQG TXDOLW\7KHVW\OHRIWKHVWRUHWKHUHIRUHSOD\VZLWKWKHFRQFHSWRIWDL ORULQJUHʆHFWHGLQDUHʅQHGHQYLURQPHQWZLWKDFHUWDLQUHWURʆDYRXULQ WKHGHVLJQRIWKHIXUQLVKLQJVDQGFKRLFHRIFRORXUVDQGʅQLVKHV7KH 0LODQFRQFHSWVWRUHLQVWHDGUHSUHVHQWVWKHFRPSDQ\ȶVGHVLUHWRORRN WRWKHIXWXUH7KHDLPLVWRKLJKOLJKWQHZWUDLWVRIWKHEUDQGWKDWDUH LQQRYDWLYHWHFKQRORJLFDODQGDLPHGDWD\RXQJHUDQGXUEDQSXEOLF ,WLVDK\EULGVSDFHZKHUHDVPDOOEDUDQGDVDOHVDUHDFRH[LVWDEOH WRWUDQVIRUPLWVHOIGXULQJWKHGD\WRUHʆHFWWKHG\QDPLVPRIDFLW\LQ FRQWLQXRXVHYROXWLRQ What kind of message did you want to give instead with Star Hub, your latest project? G. D. B.6WDU+XELVDSODFHRIZRUNDQGVKDULQJDQRSHQVSDFH RIVTPWKDWLVLQGHSHQGHQWIURPWKHUXOHVRISK\VLFDOORFDWLRQ ʅ[HG VHWXSV DQG VWDQGDUG WLPHWDEOHV DFFRPPRGDWLQJ XS WR  SHRSOH DQG SURYLGLQJ D ORFDWLRQ IRU HYHQWV PHHWLQJV ZRUNVKRSV DQG SKRWRJUDSKLF VHWV ,WȶV D SODFH RI LQQRYDWLRQ ZKHUH ZLULQJ LV HLWKHU HQWLUHO\ KLGGHQ RQ WKH ʆRRU RU EDVHG RQ ZLUHOHVV WHFKQROR J\DOORZLQJDFFHVVWRDXGLRDQGYLGHRGDWDIURPDQ\ORFDWLRQ:H ZRUNHGDORWRQWKHVSDFHRQWKHOLJKWDQGVRXQGZLWKWKHDLPRI DFKLHYLQJWKHJUHDWHVWFRPIRUWSRVVLEOH In the spaces you design several realities often coexist. Why this choice?


C. E.,WLVDFRQVHTXHQFHRIWKHSHULRGLQZKLFKZHOLYHZKHUHSHRSOH DUHXVHGWRGRLQJVHYHUDOWKLQJVDWRQFHDQGEHLQJPRUHDQGPRUH VWLPXODWHG8SXQWLOʅYHRUVL[\HDUVDJRFXVWRPHUVDVNHGXVIRUSUR MHFWV WKDW VLPSO\ FRPELQHG DHVWKHWLFV DQG IXQFWLRQDOLW\ 7KLV LV QR ORQJHUWKHFDVH7RGD\WKHUHDOWKHPHLVQRWKRZWRGLVSOD\SURGXFWV ZHOOEXWKRZWRFUHDWHDWWUDFWLYHHQJDJLQJXQLTXHSODFHVWKDWJHQ HUDWHDQHPRWLRQDOFRQQHFWLRQZLWKSHRSOH7RPDNHWKHPIHHOJRRG IXOʅOOHGDQGKDSS\ What guidelines do you follow for lighting? R. R. 2XU DSSURDFK LV DOZD\V YHU\ VFHQLF ZKLFK LV ZK\ OLJKW SOD\V DNH\UROH7KHOLJKWLQJLQDURRPGHWHUPLQHVLWVFKDUDFWHUDQGFRQ YH\VLWVSHUFHSWLRQ7KHʅUVWWKLQJZHDVNRXUVHOYHVLVZKDWWKHSURMHFW VKRXOGVD\DQGKRZLWVKRXOGEHH[SHULHQFHG2QFHZHKDYHVKDUHG WKH JHQHUDO IHHOLQJ ZLWK WKH FOLHQW ZH PRYH RQ WR WKH GHVLJQ SKDVH ZRUNLQJRQWZRGLVWLQFWOHYHOV$PELHQWRUWHFKQLFDOOLJKWLQJRQFRP PHUFLDOSURMHFWVIRUZKLFKZHSUHIHUPLQLPDOLVWREMHFWVRUREMHFWVLQWH JUDWHGLQWRWKHDUFKLWHFWXUHDQGDFFHQWOLJKWLQJIRUZKLFKZHSUHIHU ODPSVWKDWDOVRKDYHDGHFRUDWLYHYDOXH$ZDOOODPSRUDODPSUHVWLQJ RQDFRXQWHUFDQUHDOO\PDNHDGLʄHUHQFH What is your relationship with colour? G. M. :HOLNHFRORXUYHU\PXFKDQGZHDOZD\VWU\WRXVHLWREYLRXVO\LQ DYHU\GLʄHUHQWZD\GHSHQGLQJRQWKHVSDFHZHKDYHWRGHVLJQ,WFDQ EHDJDPHRIFRQWUDVWVRUDVLQJOHVKDGHZLWKDOOLWVQXDQFHV:HGRQRW OLNHEULJKWFRORXUVEXWVRPHWLPHVZHGDUHWRJLYHLPSRUWDQFHWRDSLHFH RIIXUQLWXUHRUDGHWDLOWKDWZHZDQWWRKLJKOLJKW +RZZRXOG\RXGHʇQHWKH9LVXDO'LVSOD\VW\OH" R. R. 7UDQVYHUVDOHOHJDQWFOHDQVWXGLHGLQGHWDLO'HVWLQHGWRODVW Which project would you like to deal with in the future? G. D. B.$SURMHFWWKDWZHZRXOGOLNHWRWDNHRQLVXQGRXEWHGO\DKRWHO 7KHKRVSLWDOLW\VHFWRULVLQIDFWRQHZKHUHWKHUHLVDUHDOQHHGWRLQQR YDWHRʄHULQJVHUYLFHVDQGH[SHULHQFHVDFFRUGLQJWRWDUJHWIRUH[DPSOH PDGHWRPHDVXUHDQGKXPDQWRXFKVHUYLFHVIRUFXVWRPHUVLQWKHOX[XU\ VHJPHQWVRFLDOH[SHULHQFHDQGQHZDWPRVSKHUHVIRU0LOOHQQLDOVJUHHQ IDFLOLWLHVDQGVXVWDLQDEOHKROLGD\VIRU*HQHUDWLRQ=WLPHVDYLQJWHFK QRORJ\ DQG SULYDF\IRUEXVLQHVVHWF:HEHOLHYHWKDWGHVLJQ SOD\VD VWURQJO\VWUDWHJLFUROHLQWKHVXFFHVVRIDKROLGD\H[SHULHQFH Do you have any news in the pipeline? G. D. B. 0LODQȶV*DOOHULD9LWWRULR(PDQXHOHZLOOVRRQEHWKHORFDWLRQRI WKHʅUVWSRLQWRIVDOHRIDQHZ0DGHLQ,WDO\IRRGVHUYLFHIRUPDW

P. 182 • LIKE ROLLING STONES

In New York’s Soho district, the interior design studio of director Luca Guadagnino has put its signature on the ʇUVWERXWLTXHRIWKH5HGHPSWLRQEUDQGDPRQJGUDPDWLF atmospheres, rock music and seventies nostalgia

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P. 194 â&#x20AC;¢ HYBRID SPACE

Bo Space is a multifunctional centre that radically rethinks the spaces of a former industrial structure in the name of contemporary lifestyle. A project by WJ Design that combines signs of tradition with trendy styles

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Profile for VISUAL DISPLAY  Interior Identity Stories

'Visual Display' on CONTRACT BOOK N.2  

'Visual Display' on CONTRACT BOOK N.2  

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